J. Cole Reveals He Dissed Kanye On "Looking For Trouble," Considered Signing To Eminem

[@OGTBella]

😂😂😂😂😂 "Post Malone was there, I ignored him".

[@MistressOP]

The worst part about this shadow diss is it wasn't active like was trying. It is what it is.

[@matthewfairchild3846]

10 minute applause 😂

[@bing6010]

😂😂😂

[@Kareyn2]

😂😂😂

[@treymcd.5328]

Laugh out loud literally!

[@Bdonlee15]

GOOD Fridays was a special time for hip hop

[@TheCompanyMan]

BIGFAX

[@ashredux]

I don't think we'll ever see a more exciting album rollout than what Kanye was doing for Dark Fantasy

[@unbecoming127]

9:27 “I ignored him” 🙌🏾😂😂😂

[@Ayoo_des]

🤣🤣🤣🤣

[@uknw438]

Nudging his verse off beat 😂😂😂 is Master class in passive aggressive pettiness 😂😂😂

[@user-mc3qv4pw1p]

LMFAOOOOO

[@kdotldotsdot3430]

Wale told us on the breakfast club Years Ago “Cole a asshole too”😂😂 & that it was sneaky ish all in his bars

[@ShamyaRhames-l4e]

Okay anyone can be a asshole sometimes I like J. Cole though he seems like a pretty positive person and everyone only has nice things to say about him in interviews.

[@WackNoir]

Wale still continued to hang w Cole despite fallouts and a screwed over a career. There is def two sides to that forsure

[@roderick_owens1013]

Sneak dissing, hand hiding,apologizing Cole

[@roderick_owens1013]

Then he tried to copy TPAB with 4YEO

[@roderick_owens1013]

Putting Kendrick features on his song to sneak diss (forbidden fruit) “when I’m in LA I’m the best ninja out “

[@kauswekazilimani3736]

Cole likes throwing stones and hiding his hands lol.

[@TheArtunism]

I feel like Cole has confidence issues that makes it hard for me to really get into his music. Like the “Anyone can get it! I’m the goat!” Turns to “I’m so sorry.” Like it feels like he goes through the motions of a “goat” but I never FEEL it from him

[@tylerhackner9731]

Exactly I like him but he doesn’t carry himself like he KNOWS he’s great

[@Xcuvon]

He does! He tells you in every damn song. If a person continues to tell you their the best… who are they really try to convince👀?

[@jimboshrump]

I feel like youre projecting your own insecure thought process on to an introverted reflective song writer who puts his heart in his music. And can spit venomous bars at people. Yall act like being hard makes you a dope artist, thats wack as all hell. Youre basically missing the good parts of being a j. Cole fan.

[@chichi.phil413]

I think he’s just honest imo

[@antarchy1]

That's a silly way to decide to not listen to good music. Yeah, he's a brilliant poet who makes great music, but I don't think he take Tyson in a street fight so F em.

[@ashredux]

I’ve always felt that Cole was bitter over Kanye never acknowledging him despite all the hero worship he was doing on his earlier work. I don’t think Cole drops False Prophets without first seeing Kanye praise Kendrick, Drake, and Chance over him.

[@Insertquartertocontinue]

9 second applause for “Post Malone was there - I ignored him”.

[@justendollaz]

"Saw Post Malone in an airport once...." Classic🤣

[@imdankarlin]

Nas did a remix to “Let Nas Down” called “Made Nas Proud”, so I think we can I assume he liked it? Who knows. Lol

[@Trizzy-d1f]

i guess

[@huesoftheheart139]

Can’t believe people haven’t heard the remix, Nas verse was ill

[@imdankarlin]

@@Trizzy-d1f That’s where my “who knows” came from. lol. Maybe Nas wasn’t the biggest fan of the track itself, but he had to have appreciated what Cole represents.

[@Iamabutt5000]

If y'all peeped the track it's clear Nas did fw Cole and was proud of him

[@YSuniverse856]

@@imdankarlinit was just a response to what Cole said. I don’t think either one of them really cared.

[@thecunninlynguist]

If he signed with em, his career would have went nowhere...and aftermath would be forcing him to make em type singles. Glad he didn't sign

[@Trizzy-d1f]

so true like emilz

[@kdpwt]

He would’ve become friendly joe budden

[@thecunninlynguist]

@@kdpwt 🤣

[@drebaby72988]

​@@kdpwtIn a way isn't that who Cole is???

[@MFJono]

Cole is back… Back again!

[@uknw438]

Ignoring piss Malone is why I love you

[@thechauffeur9987]

If Cole and Kanye weren’t both so sensitive, they could’ve had teasing jabs back and forth for years because Ye was being playful. I think Cole has imposter syndrome to Drake’s cosplaying.

[@antarchy1]

He would need to be an imposter first. Like Cole didn't come up loving Hip Hop.

[@Braillionaire]

​@@antarchy1That's not how "imposter syndrome" works though. Imposter syndrome is the mentality where you struggle with believing that you are qualified for the position you are in, or that you are who you profess yourself to be. Imposter syndrome is a word for people who lack confidence in themselves. They are authentically that person, or qualified for the position, but they always feel like "I shouldn't, or don't deserved be here."

[@Ashonti_ixv]

@@Braillionaire with what you commented, she used the phase correctly..

[@antarchy1]

@@Braillionaire Yeah. That's fair. I think i took more as a shot at Cole by the OP, but it seems more like an observation on second reading.

[@Braillionaire]

@@antarchy1 For sure. That's how I took her statement anyway.

[@ess-pee-arr]

I was actually just listening to that episode of Inevitable where Cole was talking about his shots at Kanye yesterday. It was wild because I think that Good Fridays joint was the first time I really started to pay attention to him, so to get that added info about what the verse was really getting at was golden. There's another story about how hyped Cole was when pitching Workout to Jay-Z, and Jay thought it was just fine. During that same meeting he played Jay another song where his heart wasn't in it, and Jay thought it was fire. Cole told Jay he couldn't release it because he thought it was trash. Jay went along with it. After the story they played the song... it indeed was garbage. Also another wild story, which Rob Markman talked about on his channel, was Jay basically telling Drake to get Cole a hit in front of Future and others. Cole then confronts Jay later. When he does Jay-Z admits to being wrong. A lot of Cole's stories make Jay-Z seem really reasonable as a boss.

[@Dee-lp7lo]

J. Cole vs Kanye is like a bizarro-world "Kendrick vs Drake" that never really panned out into anything fun 😭😭😭 I remember way back on Born Sinner (Cole's 2nd album) hearing that Kanye shot like he REALLY wanted to publicly have that kind of moment

[@MadLadMax]

@@Dee-lp7lo I think Ye just never cared about him enough to diss him and Kanye doesn’t do disses either he’s said that a bunch before

[@parrishthomas92]

The reflection of your ring light looks like a solar eclipse on that wallpaper back there on your TV 🔥🔥😂😂

[@brycewilliams7427]

I have listened to 5 or 6 of the episodes from J.Cole so far. The summary that was provided by DX lacks a lot of context. Cole wasn't dissing Jeezy. Cole was inspired by Jeezy and the crowds and shows that Jeezy was doing. Cole credits him as the one that he saw early on, and inspired him and what he aspired for the shows, especially how the crowd responds. Cole took Kanye's tone about him personally, but Kanye wasn't dissing Cole. Cole states that Kanye wasn't purposely slighting him, but rather hadn't really gotten into Cole when a reporter asked Kanye about getting Cole on one of his tracks, and Kayne's response was not impassioned toward Cole, but rather that of not really being into Cole yet. Cole went in on the track like he had something to prove (Like "this dude doesn't know that he is supposed to respect me, Imma show him).

[@mitlaameesh]

that is so boring.

[@jayholm5851]

@@mitlaameesh the truth normally is.

[@DapperDop]

If you're curious about what Nas felt when he heard "Let Nas Down" check out Nas' response on the song "Made Nas Proud" - the whole track is a direct response. Dope moment.

[@Xcuvon]

Right! Like whatever “might delete later” was… bc that’s just what ironically happened 1:33

[@tuxsito5704]

I have a sneaking suspicion "the fall off" is going to be mid unfortunately

[@Trizzy-d1f]

dont make it mid

[@oso1165]

As a longtime cole fan, i sadly feel the exact same way

[@kdpwt]

I had the suspicion but it wasn’t sneaking LOL

[@kdpwt]

The fact that 1985 is the intro to it isn’t good lol

[@oso1165]

@@kdpwt wait what it is ??? The one off kod ???

[@Alx1116]

No surprise the kid from the suburbs is this wack

[@thearkhightek]

Ye nudging his verse is def a little sub back at him that only Cole would notice cuz the audience would have no clue. I still think Cole had the best verse on Looking For Trouble & can't even tell it was nudged because its still on time

[@lordtitan.21]

J Cole mentions in the last episode of the audio podcast he felt comfortable, too comfortable after dropping FHD and doing what it did. Being able to catch up on Netflix shows, having money and spending time with his wife. That other artists/ rappers in the past felt the same after they made it. "It felt like The Fall Off, but that's for another time"

[@JunkanooImmersionScience]

What stood out to me is you ignored Post Malone😩😩😩

[@diesel101raw]

An Eminem & J Cole Collab in 2010 wudda been 🔥🔥🔥

[@tylerhackner9731]

Cole is kinda sensitive lol

[@RafaelLopeztattoos]

@@tylerhackner9731 yeah, just found out waters wet as well

[@christiancrews4278]

Give me one musician that isn't 😂

[@M3-Ke]

He said it in summer walker audio hug

[@officialconch]

If he nudged his verse off beat that makes so much sense because Big Sean’s verse is clearly off beat on that song and I always wondered “why”

[@henrymunoz9219]

Nas made "Made Nas Proud" after hearing "Let Nas Down". He said Cole took what he said wrong and have more explanation in the song, then shared how/why he made Nas proud. It's a great song.

[@KSmanderes]

9:20 the most we know is what Nas said on the Remix to Let Nas Down (which makes this whole story even more incredible and is an overlooked moment in HipHop)

[@MistressOP]

The name the fall off has courage though. It's coming from a place of honesty looking over the cliff.

[@TheCompanyMan]

I hope it works out. Cole is a great hip hop representer.

[@madimakes]

the way you're reading the lyrics 😂 amazing

[@UnicornBountyHunters]

And this is why company man is the best journalist, great great info thoroughly enjoyed this one

[@B.Rhy21]

6:34 😂😂😂 love the way you're reciting his verse

[@Braillionaire]

My man trying to act like that verse wasn't hard. Yeah, Cole be hiding his hand for sure. I have issues with that character trait. I also have issues with many other prominent rappers' traits right now. But I cannot deny, that man be spitting! Lol

[@TheCompanyMan]

That's one of my favorite Cole verses, tbh.

[@Braillionaire]

@TheCompanyMan No doubt. It was nice. I wasn't trying to throw shade. I know that you give the brother his props even if you may not be his biggest fan. I appreciate the way that you objectively present stories and make your opinions clear at the same time. The tone just made it feel like you were not digging the verse, and then at the end you said "I actually really like that line" as if the rest were mid. Lol No offense meant by my comment though. Appreciate your work!

[@TheCompanyMan]

@@Braillionaire Thanks man. That was more so the revelation that it was a Ye diss the whole time, which I never considered before.

[@Braillionaire]

@@TheCompanyMan Got you. That makes sense.

[@sobeso]

Hahahahaha "I ignored him" 😂 that caught me off guard

[@officialconch]

Let’s just clarify that only 2,014 tickets were $1.00.

[@EayuProuxm]

Justin Hunte will never stop hating on Post Malone and I love that.

[@regib1992]

No one talks about his verse on Just Begun by Talib and Hi-Tek album craziest verse I ever heard from him! 🔥🔥

[@JaeSproo]

Lemme go check this out. It better be fire 🔥.

[@regib1992]

Carolina On My Mind was the first track I ever heard from him and being from Eastern NC that was a big deal at the time but that verse is what made me a fan!

[@LookingForAName...]

9:20 No reason you should be making me laugh like that this late 😂 the delivery here was hilarious

[@progressiveGal73]

I respect so much about you~but I especially respect how you stand by your biases (ie “and I have plenty to criticize [about JCole]”) you give the flowers but never let anyone think you’re double talking~and you do it with such self-possessed calm. Like, you express your biases in a way I feel like I could go pull them up in the Oxford dictionary ~like objective fact with no hubris. lol~all of these are rare qualities on this earth, Justin! Thank you for all that you do for the culture💚🙏🏽👏🏽👏🏽👏🏽

[@diesel101raw]

Looking For Trouble was J Cole's Best Verse till his 2018-now Legendary Feature Run 🔥🔥🐐🐐

[@khartoumlavage4253]

Yes it was.

[@nazbernard]

Cole said at the time Nas really liked the song and laughed at the "You Owe Me" line, and he made a response track on the same beat, "Made Nas Proud". Think Cole said he distanced himself from Nas over the Kelis allegations around 2018ish though; Nas looked a bit ambivalent when they momentarily brought him up on Drink Champs a couple years back

[@texasplayers7135]

J. Cole has become legendary corny! smh

[@Bdonlee15]

How? 😂 that ye story was from so early in his career

[@amberosby5438]

Very corny

[@Cdovez78]

J Cole reminds me of Cam Newton .. great moments then chokes on the fumble recovery in the Super Bowl .

[@stevescotthiphop]

Remember Nas' remix of Let Nas Down where he flipped it to You Made Nas Proud? Dope stuff

[@FoundOasis]

Him and Kanye are weird with dissing

[@sergiodbd]

People like J Cole and Joel Ortiz always dissing someone but people never know who they talking to 😂 Side note: Mickey Factz had the best Looking For Trouble verse I’d heard around that time 👀

[@Jayvo_Of_Jamrock]

Never heard that song before today but i didn’t think it was off beat. It felt like Cole was just crashing out and I liked it. He came with more heat than 7 minute drill that’s for sure.

[@ValyrianPrince]

Nobody cares about jfold

[@RockyBergen]

J. Cole dissing Kanye is just stupid all around. You're done Mr. Fold...

[@brunjim9812]

9:20 Nas remixed it with "made nas proud" great verse if you haven't listened to it.

[@CanOkan]

Hahah it's all happening!!

[@Opoliner]

Yeah he's really retiring. He's telling it all

[@stuffstuff8942]

Your airport story to follow Cole’s is hilarious lol

[@rarelikemysteak6484]

He also said he met with Jim Jones too about a deal

[@tgeiii3554]

Good job he didn’t sign to Em. While J. Cole repping Shady would be cool, artist development from Hov was probably better

[@lynnwhitehead6439]

Cole handled 2024 well Cole will be fine in 2025 he's staying on his grid ⚜️🥰

[@miguelr4757]

Seems like Cole is like Neal Tyson that expects people’s mind to blow up when they speak! 😂😂

[@goodspeed9914]

9:07 didn’t Nas do a response record to that reassuring him it was all good

[@sisiphomyemane5925]

😂😂😂😂"i ignored him"

[@firstnamelastname4427]

Cole is the fake conscious version of Drake.

[@SoulOfTheSouth]

I don’t know about that. Him and Drake are different from each other.

[@MrASAPAB]

What is fake conscious about Cole?

[@efef6853]

J fold and pe-do drizzy are both imposters from the suburbs.

[@efef6853]

J fold and pe-do drizzy are both IMPOSTERS from the suburbs.

[@inosukehashibira5511]

Really my g unlike drake Cole stand for something y’all niggas kill Me

[@tafadzwashepherd4580]

So he wouldn't have Cole on his album but he did have Kendrick on his album 😅. I'm starting to see why these cats all lowkey (HIGH KEY!) resentful of Kendrick.

[@mcblocks123]

Drake also originally had a verse on “all of the lights” that ye took out and only left one background line form drake on the record where you can’t even tell it’s him unless it’s pointed out 😂

[@freegame8628]

My only critique of Justin is how he reads rap lyrics😅 sounds like when my teacher found my rhyme book

[@youreadood]

*ALRIGHT STORY #3 STORY #3* 🐐

[@stephenobisanya]

Coles problem is that he never works with a team of producers that can elevate his sound and help him discover a new sound. Kendrick does this all the time with his crew.

[@cmvrs888]

NAS made a reply to let nas down called made nas proud

[@boi3630]

Your airport story was short and sweet 😂

[@horemmars]

Cole Set fire to that track

[@Drillah]

Yo J Cole got Bars

[@antgal9467]

9:24 🤣🤣🤣🤣🤣🤣🤣 I would have done the same! 🤣🤣🤣🤣🤣🤣🤣

[@imperialstats]

so did he reveal that cause Kanye dissed him on like that remix 😂😂😂

[@oyayemayafaro7307]

Is Cole dying? Retiring? The nostalgia run has been fascinating to watch (and listen to) but I swear he's making it seem like this is the last we'll see of him 😂

[@dannyavila910]

i have to check out his podcast

[@BTCBlizzy]

How does this affect Kendrick’s legacy though? 🤔

[@thearkhightek]

This has nothing to do with Dot...😑

[@r.corchado816]

J. “Boom boom boom” Cole

[@keneola]

Yo! [deleted] got a shoutout 😊!

[@TheStrangeVisitor]

He is as sensitive as Drake but he is decent at hiding it.

[@donutbombs6853]

I knew it was for Ye 😂. During that livestream Ye was failry dismissive of Cole. Joe Budden at the time said he could tell Cole was mad at someone too.

[@Bignoelsince91]

Didn't finish the rest of the Looking for Trouble verse I see.

[@ctreid89]

9:28 lmao

[@kdpwt]

Eminem: “Paul wtf”

[@marckz06]

11:00 Big Sean had Kanye

[@terrybogard977]

Hmmm sounds to me like the big 3 might be going to the OG big 3's Kendrick is TDE/Pglang/umg/aftermath so DR dre then if j cole considers signing to eminem is drake being really scouted by 50 cent then? And all this is to him get off his contract to sign with 50? And they be the BIG 3 from the main Titans of the culture?

[@justinnyugen7015]

They’re all under UMG anyway regardless, with Cole’s Dreamville under it. Signing to Em won’t do anything if Cole is intent on retiring anyway

[@terrybogard977]

@justinnyugen7015 true but they need new eminem,dre,50,snoop so is like them taking them under their wing kinda ish if thats the case

[@zakircook5936]

I bet Ye did that on purpose. He always knows when ppl are off beat😂

[@Duge6124]

I think you have surface level understanding of what Cole’s story is, if you did listen to the inevitable series I’m shocked you still do not understand what the “Fall off” means. I can understand your take if you casually listen to him or just see things at face value.

[@robfoster8356]

9:25 😂😂😂😂😂

[@eyefightevol]

I mean, Nas made…Made Nas proud in response

[@RmonTheNewAge]

😂ironic, imo his best verse of his career

[@carloseskimo]

rappers are the most sensitive ppl in the world I swear lol

[@donteray4151]

All of you “keep the same energy”, “stand on business”, and “I wish Cole has more confidence” people aren’t understanding the nuance… However, they understand nuance/internal struggle on “watch the party die”?

[@viz683]

Yup it's selective. People choose what they wanna hear and love to hate on Cole it's sad honestly. My theory is Kendrick fans feel the need to drag Cole's name in order to uplift Kendricks.

[@CRSGamin]

We're all just waiting for Grippy pt. 2

[@Hiii_Power_Cuban]

Oh young simba where have you gone 😂.

[@thraxgagan1845]

He told the Nas story years ago. Nas even made a whole reply track to Let Nas Down. Yall memory suck lol

[@t.sunshine]

Oh no. Can't support Consequence over here. 🥴

[@BabaMangaDoe]

Ima need you to NEVER … EVER read that verse out loud again

[@rbdoconnor5179]

Lol

[@MrJreed98]

It’s clear you didn’t listen to the audio series

[@groundbeef174]

J.fold, the cowardly lion shouldn't diss anyone...

[@mitlaameesh]

what is wrong with j cole? he likes saying things more than he likes having any thing interesting to say.

[@nazeemfonemgaddafi]

His verse don’t sound off beat maybe it was off before and ye fixed it