Here's what they TRULY care about and WHY

[@LOLLIPOPICPOP]

I wanted to skip the video as I saw that it is 1 hour long, but I am locked in at 42 minutes and I am shocked to have watched it this far. This is one video I enjoy

[@mphomuthubi7453]

I am a South African African and am thankful that you have opened my eyes to what has been elusive in the area of marketing and selling one's product. Your presentation has reignited what has been the norm but somehow ignored or forgotten and one wondered why products don't fly off the shelf. All those aspects of your talk do resonate with most cultures in South Africa and it usually to takes an acknowledgement of one to get products to develop wings ! Usually, greetings in a local language or dialect or pronouncing a proverb or clan name would win a sale. I am now getting better prices with products I buy from Ethiopians because I ask for them in their language and have done so with the Chinese! As for the Igbo man ,odumma and oga always opens and closes deals!

[@RafikiWorks]

I’m the child of Ghanaians - Hausa and Yoruba by tribe - living in the US, Atlanta to be particular and I have to say - the way this talk connected with my brain, aligned with my sense of self and validated my experience is astonishing. Truly I am still a child of Africa, navigating with an American accent 😂. Blending the identity has created some hybrid tendencies in me, but generally this video fits like my own shoe or better. Thank you for sharing this Masterclass of information. I pray this reaches more people and influences more lives, thank you teacher. May God continue to bless you and expand your way.

[@bello_the_blogger5593]

Ghanaians or Nigerians

[@abrokenlife]

As a psychologist, this offers a great insight into the minds and mores of our people but also reveals, I think, why the business elites cannot transform Africa. If customer is king and we submit to their "problems" to maximise as much "gain" as possible and not concern ourselves with actively trying to "change" them, then Africa will have no coherent future because these values/cultures that the presenter romanticises are at the roots of our crises and they need to be TRANSFORMED not "married" or even reformed. I understand that may not be the job of a marketer. But I believe that African entrepreneurs should not ONLY pander to the mores and whims of African temperaments and cultures, but CONSCIOUSLY CREATE/INNOVATE products to TRANSFORM them. If we don't, our descendants will live in a more sorry world. Of course people want what they want, I get that. But our current lifestyles (all across the world and within and between each local group or tribe in Nigeria for instance) is not sustainable. We must transform.

[@CynthiaOrorho-uv4ck]

How do you mean that the current lifestyle in the world and in the local space is not sustainable???

[@abrokenlife]

​@@CynthiaOrorho-uv4ck This consciousness of greed, materialistic excesses, selfishness with a twinkle of charities and donations here and there is not sustainable. And the population is exploding, and the gaps keep widening. It is unthinkable what a so-called country like Nigeria will look like 20-50 years from now.

[@sumnamak3825]

This is one of the very best African videos on KZbin. Thank you Sir for much needed insight. African for Africans who care. 🎉

[@Num_Phive]

I love his manner of presentation. A well read man but he maintains originality of speech. He didn't try to impress the audience with fancy words and intonation. I searched and followed him on twitter just a few minutes into the video.

[@DrRussell]

This was exactly what I needed to hear, at just the right time. Thank you. I thank the lord for this wisdom.

[@tanveershekhawat4521]

Wow... Back to back more than 1 hour of Most Brilliant Thoughts. It has literally changed my perspective. Blessed with lot good teachings and friends while working in Nigeria.

[@sibusisongcobo2078]

I LOVE what you say... "Marry the problem of your customer, and date your product".

[@CynthiaOrorho-uv4ck]

😂😂😂... Very funny but interesting

[@CynthiaOrorho-uv4ck]

He actually said date your ideas not product per say... It may not be possible to date when it is now a product.

[@Henry_Okooboh]

Best conversation this year ...no doubt this is a masterclass. Thank you.

[@exquisitecaribbeanqueen7198]

I love this, absolutely awesome. It explains a lot about fear, racism in the West & so much more.....Oh my sweet mama Africa.....Sweeet, Sweet genius intelligent Africa.....Yes indeed 🇯🇲

[@cheapdotcom247]

This is the most intelligent Conversation about building a business I have heard from Nigeria in a while. Thank you sir

[@iamable1243]

The only disagreement I have is the part that igbos don't like others to learn they language..I have alot of yorubas in Igbo land who are speaking igbos and some are married to igbos....VERY POWERFUL MASTER CLASS

[@tjanikhilor4240]

When I teacher teaches you and make you laugh, then you can enjoy the teaching more. 😂 he so good.

[@eaglesadekunle7403]

This mind blowing session for real African entrepreneur, ready to build African cultural brand. I believe our brand Soft Naija has a touch of African in it. 💚 Thank You Mr Feyi Olubodun 👏👏👏🎉👏 God bless you Tech Point Africa ❤❤❤ Eaglesadekunle Trillionaires in dollars 🦅

[@yawahviskinda3038]

Daddy, you are hitting every point about Africa literally is my first time getting onto your page. You just got you a permanent follower I realize going to Africa a few years back was dead. They have more knowledge on business than all the years of being in school abroad, and I learned in the village in Nigeria that I don’t, it was literally going to feed People what I have ever learned in America when we stopped at a village market to get some food stuffs to go and give them out to the motherless children in the next town I started talking to one of the other ladies in the market she had more knowledge on business then the teacher abroad I’m just saying my mouth was open

[@dataslid]

Mr feyi, Seyi law of marketing. thoroughly enjoyed the class

[@abdelsalamfousseni5276]

Grateful to the presenter. I learned and laughed at the same time ❤

[@eldergeorge]

Extremely smart and intelligent man. Thank you for sharing your knowledge and expertise in the field of marketing. God bless you

[@moseskeyanisere]

This is a powerful marketing lessons

[@ViolaOkpara]

This is truly our own 😅 I love the lesson

[@wealthwisefx]

Very good video. A must watch for anybody who's building a business in Nigeria

[@Jeremiah_Adetunji]

This is brilliant. I watched to the last second! Welldone

[@frankly_dedoyin]

Thank you for sharing. I love the frankness of the facilitator. Very relatable

[@leightons970]

🇯🇲🇯🇲 Amazing video. I cant wait to go to the motherland.

[@perfectbeautyloungbeatrice2068]

Wow!!!!. This is beautiful. God bless you sir.

[@shaby_the]

This session is revolutionary, finally some true facts about the north

[@akams_r]

This was a great presentation, i ddnt see marketing in the light of this demographic and culture,

[@digitalskillschool]

Weldon. this is very good and very useful to many businesses

[@okeloladavid188]

So much value in one video

[@Techfun-1979]

Big luv my brother from South Africa.

[@OmowaleAgbelusi]

Greetings from Lagos Nigeria 🇳🇬 sir ❤

[@Mcmblogltd]

I'm humble with your teaching

[@Hiprich]

I like this guy . Intelligent and humorous ❤

[@SamsonMohamed]

You are the best! Thank you!!!

[@GideonAbochie]

Wow!!!...Just Wow!!!...Thank you Sa!🙏

[@kingsleyasuamah5442]

Very Intelligent man. Great Presentation too! So much to learn

[@PastorMichaelKilunga-m5h]

this is amazing, I love how detailed the presentation was, I will watch more of you videos

[@Kriscollins95]

Powerful and original insights

[@emmanuelokanlawon1484]

insightful, raw fact! thanks for sharing

[@Togacitygrinds]

Facts only sir. I'm not a Nigerian but I totally agree. If with this self-esteem Daddy is saying Nigerians have low self-esteem then Ghana is worse.

[@talk2neodream]

lol. honestly i almost fell off.

[@Togacitygrinds]

@@talk2neodream yesooo

[@clementoseitano7568]

Great talk. The video could have been better if the slideshow was included in the video.

[@abdulhameed_12]

Are there books written by all these leaders in Africa. That can be studied? This is an amazing masterclass.

[@OzokoTheAnalyst]

Very few to non of them actually followed a moral and commendable way

[@godswillakan6320]

Mr. Feyi wrote a book on the African Consumer.

[@abdulhameed_12]

@@godswillakan6320 What's the name of the books

[@joproperties6483]

Excellent instructor 👏. This is good value. Thanks so much 👍

[@sokoyaphilip6058]

This is just too good. Thank you sir

[@Official_blazonshots]

Thaaaaaannnnnnkkkkkkk uuuuuuuuuuuuuuuuuuuuuu❤!

[@balogungbemisola9968]

Who's this man? He's so intelligent ❤👏

[@oluwaseunidowu6117]

That's Feyi Olubodun

[@eboseleisaac2885]

Very good sense of humor ❤😂

[@marydaniels9876]

Many thanks Sir

[@Gabeamazing]

park of content, thank you techpoint

[@GracefulBeliever18]

Truly insightful

[@nadde-bq4li]

Very informative! Thank you

[@gabrielonibokun4225]

The insights, too good

[@ToluFunnel]

This man is a National Asset

[@michaelbasseyworld25]

This is very good. I am grateful

[@wasswaspeed]

This is really informative, thanks.

[@chinonsooriuwa6117]

Very interesting presentation

[@NitroStudioss]

This was insightful

[@babatundeawotayo3217]

Awesome.power insight. I admire this Man

[@Tobiloba-p4i]

This is really brilliant 🔥

[@Kachyowen]

Thank you ❤❤❤

[@owhofasahemmanueltimileyin9882]

This is value packed 🎉 .. Thank you sir.

[@hajarauthman]

This is so packed...my brain is thinking of how to apply this to te Northern market

[@MK_mediamind_academyx]

It's difficult, but at least you have got a hint to crack your brain. You will find the way... keep thinking

[@afrisheltersltd]

Oh yeah! Even Indians, Russians hold their language in high esteem and its been highly instrumental to socio- economic growth.

[@davidukpetteh6656]

Wow. Excellent

[@bolajiadefioye6600]

great lecture 🙌

[@Arojelly963]

Great business coach

[@kelvinedionwe]

This was really insightful 👏🏾

[@young1975]

This man really has something against plumbers 😂1:02:20

[@jeremejesus]

I don't believe Igbos don't want you to learn their language. I guess the language is more difficult to learn than Hausa. I have met a number of Igbo persons that their first instinct every time you meet them is to speak Igbo to you unless you tell them you don't understand what they are saying. Also Igbos are the only people who can speak every other language apart from their own. So I want to believe less people speak Igbo because of the complexity level.

[@EmmyIyen]

They don’t care about your product ..but they care when your product doesn’t function as expected..they dump it and move to your competitors

[@edwin_light]

❤ Just Win ! ❤

[@Gabeamazing]

can we get the slide?

[@cyrilcamm8423]

Too much sense. Thank you Sir

[@Fridaymktg4value]

Incredibly interesting

[@IfexcoPlus]

Thank You

[@winasisimi677]

Truly incredible!!!!!

[@Joeagama]

Masterclass🔥

[@Bossuhzi]

Awesome video

[@olamidesalako644]

This is such profound way of contributing to national youth development. Very insightful. Can we get the link to access the slides ?

[@jerrycodes3948]

you just earned a new subscriber 😁😁

[@babalolaolamilekansimon5179]

Great insights. 🎉

[@mosesntui]

Can one get the material he's using for this his slide?

[@gladsondube]

This is priceless 🤗🤗❤❤

[@Chika_Dibia]

Very insightful 🎉

[@OgbodoGod]

I love this

[@theakinolamide]

MASTERCLASS!!!

[@OAPchuks]

I disagree with that data report for 18 - 21 year olds on certain "western ideologies". I am curious as to how that data was pulled. What is the demographic of youths studied? I am curious to know the parameters that constitutes that data set. I also perceive a of his personal biases (cultural) in most of his submissions. Almost as if he is stuck in his era, and thinks Genzs think the way he does. (which is not true)... There were just a lot of generalizations. I did love his humour and other submissions tho. Leant so much from this talk.

[@bishopakpan2284]

You're right. I think he fails to realize he's generalizing more than it's necessary.

[@victorineke2389]

I think your own submissions would shape the consumers of the future as they are the youths of today so I think both truths can coexist. I think his village generalization is too pronounced.

[@MichaelAudu]

Do the counter study/research and present. Would be useful to see your own data back view on these.

[@OAPchuks]

@@MichaelAudu Lol. I am certain that as an undergraduate you were taught to have citations for your research. Little things distinguish literates from the rest.

[@young1975]

I was going to make a comment about the intro, but then I realised... in a lot of ways, that's a very Nigerian mentality, so he's not wrong.

[@young1975]

7:03 yeah. We got that from your opening.

[@kele2nv4u]

How do you know the beans product isn't going to sell? Advertise for him and let consumers decide

[@thebrandlaunch]

There are a lot of reasons it will not sell. Have you considered the preservative required to keep that beans in good condition? Considering people are trying to cut down on processed food and eat healthy? As someone who has worked in the grassroots market in Nigeria, believe me that products is dead on arrival. Beans is too complicated to be a processed package food.

[@coachzuby]

How can you run a campaign for a product you didn't validate. Validation process ensure there's market, there are hungry buyers for the product. Come to think of it... Visualize beans packaged in that format! Beans is not a kind of food you do without caution.

[@kele2nv4u]

@thebrandlaunch The producer wants marketing. This man's job is to market it. If he doesn't sell then perhaps he can get feedback from the potential buyers. Knocking him back from the door isn't a good business etiquette.

[@kele2nv4u]

@@thebrandlaunch i do business and people in Africa criticism me of running a western style business approach in African and swore that it won't work. I proved them wrong.

[@adeolagrace4002]

Please what's the name of the speaker

[@techpointafrica]

Feyi Olubodun

[@adeolagrace4002]

Thank you...

[@Timi_timero]

Wow... interesting insights

[@ezado01]

He's so funny 😂😂😂

[@laprenge_properties]

Please what’s the man’s name, so we can follow him on Linked in and other platforms

[@chimgozirimnwokoma2943]

His name is Feyi Olubodun

[@ckjaytheactual]

This was too short 😭

[@MrLakeshadow]

Insightful

[@segunisrael1]

Very insightful

[@leebouycollins543]

amazing

[@Terryguztavo]

Instead of showing slides.. Camera is zooming into his head

[@Blockchain_Master]

The way your talk sticks to my brain... sense not grammar

[@ayehdanieljnr]

Honestly 🔥