Here's WHY Mustang DARK HORSE Isn't SELLING!

2024 Mustang brought the new generation of the Mustang with flagship model being the Mustang Dark Horse. Mustang Dark Horse is a great idea as it takes the Gen 4 coyote from the Mustang GT and makes suspension upgrades to make it a track monster.
While the performance upgrades are worth it, the increase in overall price of the 2024 Mustang Dark Horse and the dealer marks up are effectively ruining this mustang. As the car market cools down, we see dealers are starting to remove mark ups from the 2024 mustang dark horse.
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[@richarddelgado796]

Dealer mark-ups and greed have ruined the market. I got lucky and got mine for MSRP at New Year's.

[@Red5oh]

Congrats! That’s awesome you got yours at Msrp. Have yet to see one for msrp

[@koldpizza]

got mine for msrp as well

[@richarddelgado796]

The biggest problem I see with anything like this is that the dealers want to treat everything as high demand and low supply, or of some "limited" capability. They believe that's enough to warrant these crazy mark ups.

[@Red5oh]

Yeah these mark ups are killing it. Dealers act like it’s the Shelby or something. I’ve seen $15k over asking. Unfortunately there’s people out there who are paying for it

[@rock34lee]

Yeah I went to get a Dark Horse and they acted like they were doing me a favor and said if I didn’t get it someone else will. I guess some one else will. He was trying to sale me the Dark Horse for $35,000 over msrp. He said it was a deal because of the resale value of the vehicle. LOL

[@user-rw8zj1td9v]

I'm seeing them below sticker now....just fyi. I think it's because it's not much of an upgrade in performance over the GT.

[@joehenry9546]

@@rock34lee, In that price range you could probably get a base Corvette which is a better car. Or a lot of other cars.

[@isrstrategies]

These cars area available in the ground in Midwest and dealers are discounting I ordered one and negotiated a discount on delivery off my price protected price

[@BravoBline]

I just bought a 2020 GT500 for $80k three weeks ago and it’s the best decision I’ve ever made. I went to the dealership to get some parts installed and I saw a Dark Horse with a $20k mark up! The salesperson said someone out there will pay it as he had two clients pay over $30k markups for Raptor R’s. I was so happy I got my GT500 used with 4k miles.

[@CoyoteAUS]

You did great!

[@marcog6470]

The 2020 Gt500 especially the track pack is the best mustang they ever made period.

[@mikehughes8023]

@@marcog6470bruh you’re smoking that good stuff…Obviously you never drove a GT350. The GT500 is basically an 8 speed automatic car. Real racers crown the manual as king!🔥

[@marcog6470]

@@mikehughes8023 I own both, and it’s a dct ,one of if not the fastest shifting transmissions .80th of a second, obviously you never drove one, no manual shifts close, pull up and find out drag or around track it’s getting smoked by the gt500 cope bro😂

[@Lensync7]

Lol the GT500 is the HALO CAR... PERIOD!

[@pistolpete6114]

I still love my 2013 Shelby GT500. We had it in Germany for 6+ years where she drove the way it was designed to.

[@fearclownz]

Spot on! I'm down in Miami with my 2013... people know what's up. Young dudes are still taking video of my car when they see 'Big Red'! Thrilling is an understatement!

[@Red5oh]

Oh wow! I’d love the 2013-2014 gt500 one day with the 5.8 supercharged V8

[@yasuke8687]

I got my 2014 5.0 in Germany and I’m driving like it’s designed to! Ain’t nothing like it driving it on the autobahn.

[@11TruthAssassin]

2013 GT500 the best one ever created cause Carrol was still Alive ! the new ones are alright but dont compare !

[@benhaze1010]

Nice!!! 2013-2014 exterior design is IMO the best modernization of the best iconic look then you add Shelby to it. Wow.

[@woohunter1]

Call me crazy, but I’m so glad I got the analog gauges in my ‘22 GT!!!

[@Red5oh]

Yeah nothing wrong with that!

[@michaeldeloach838]

Same here. I have a 2018 GT 6 speed with analog gauges. In this day of digital gauges it gives it an old school feel. Besides, the more tech a car has the mores glitches and bugs it's going to have.

[@MrFpsdestroyer]

Nothing wrong with that, I love my digital cluster in my 19 but thats my preference, but I will always love the challengers analog cluster

[@woohunter1]

@@MrFpsdestroyer I like old school (I’m 50 years old) I’m sure if I was younger, I might feel different. You might be a little old school, you got the manual trans! There’s hope for you after all!!! Jk.

[@MrFpsdestroyer]

@@woohunter1 oh hell no I don't have that crappy mt-82 in this mustang, I have 10spd auto, I would of got the manual if it came with the tremec, like my scatpack challenger did

[@matthewvillalba]

Sticking to my Mach 1

[@Red5oh]

Not a bad option!

[@CheesusSVT]

I just skipped the bullshit and got a Terminator a couple years ago. 😸Not a huge fan of car payments personally. Love the styling of the Gt350 though.

[@marlostanfield1087]

Got my 10th anniversary in 2017 and nothing beats the rawness of this car!

[@Red5oh]

Terminator is what got me into mustangs! Would love to own one 1 day

[@joesprostreet74gto68]

I totally agree! Dealer mark-ups have (and will) keep sales low. The summer tires, as you said, are also a deterrent this time of year. Great car, but not worth the marked up price tag.

[@randyjr3479]

Bto I've seen 17 😅 seriously

[@joesprostreet74gto68]

@@randyjr3479 wow! Guess they are selling in some areas of the country! 🤔

[@randyjr3479]

@joesprostreet74gto68 i.mean alot guys want the car and be the first or to get views on IG and KZbin. Now you get to be the first too what ever 🤷🏾

[@Red5oh]

Yeah it needs to be around low 50k with current specs and have no dealer mark ups. Now if it was factory supercharged then yes 70k makes sense like the gt500

[@CommandoMaster]

70k USD is crazy for a 5.0 Mustang basically. At that price ur getting into a GT500.

[@yungrichnbroke5199]

You would be if dealers weren’t marking them up to $120k. I think this is why ford priced dark horse at $70k anyway.

[@Red5oh]

Yeah that's easily GT500 money but unfortunately those are getting marked up too

[@fstgatotv]

The car market is crazy on high hp cars dealers are robbing people. Great video 💯

[@Red5oh]

Thank you sir!

[@christianfewer7844]

Even if you get the dark horse at MSRP, I still think it’s too much for the money. Once you start getting into those 60k ranges, there are many other options that seem better for the value.

[@FastLane-Grip]

New or used? I didn't want used and a V8 manual was a must. Top Supra is 65k.

[@Red5oh]

Yeah you can M4, C8 corvette, even GT350 if you want a mustang for those kind of prices

[@jwrice743]

​​@@Red5oh He said new, not used..

[@royalty12]

This thing is going to be a beast if you add that supercharger ford is selling for the GT and Dark Horse. You don’t really need a Dark Horse when you can get a 810hp supercharged GT for 50k

[@Koishishibaman]

When I bought my 19 Bullitt, most dealers were marking them up 10k over sticker. I went back to the dealer where I got my 15 gt from. Country dealership in farm country. Paid 3k under sticker for my Bullitt. I won't pay dealer mark up. The dark horse is a cool mustang. Not for the car for me. More track oriented than I want. The Bullitt is perfect for me. Very few mods. H pipe to replace the front suitcase. Perfect loud mustang sound. Also installed Ford racing magnaride suspension . Amazing suspension, car only needs a diet to loose weight.😂

[@Red5oh]

Yeah I have noticed some small dealers are able to offer great deals as they are mostly focused on trucks than mustangs. Few mods like yours to any S550 makes the mustang really fun to drive. Enjoy the Bullitt!

[@davidtennien39]

The main issue with selling of the Dark Horse is the fact that there are ADMs dealers charging. Also interior colors are limited to one choice

[@Red5oh]

Yeah price is high in general but if you avoid adms then there’s some hope

[@Xb4rk3r]

I don't even have to watch your video to have a response for that question. The thing is too damn expensive.

[@Red5oh]

Spot on!

[@Moondoggy1941]

Which transmission come on the base GT's, are those transmissions any good?

[@chopdogrulz1337]

Manuals still have the MT82. Not sure if they improved it.

[@realbigtuna667]

@@chopdogrulz1337Like polishing a turd

[@Red5oh]

Yeah still MT82 for the GT

[@FastLane-Grip]

Wow. A lot of hate for this car despite solid track numbers. Mine is a blast to drive. Handles incredible despite its weight. Tremec!

[@Red5oh]

It’s a great car as long as you can get a good price! ADM is what’s killing this car. Hope you enjoy yours!

[@keith2j]

i want a gt350

[@Red5oh]

That’s what I’d get for that kinda money

[@earnhardt3613]

UNAFFORDABLE for the average person it's CRAZY it's a Mustang it's just not in the cards for most young people and most older people and then you have to INSURE it.

[@Red5oh]

Yeah it’s crazy expensive especially with current interest rates

[@willbar1961]

Same reason the Challengers sit on lots, dealer mark up and cars are over priced to start with.

[@Red5oh]

Yup mark up are definitely ruining the car market

[@joshlamar1990]

Only seen 1 dark horse so far the rest have been gts and ecoboost. The dark horse is way too expensive.

[@randyjr3479]

Well leave your space because on the road I've seen 17 going too florida .

[@joshlamar1990]

@@randyjr3479 right because 17 cars is a lot. I drive 18 wheelers only city I seen one was Huntsville al. Unless people have them stored in their garages.

[@randyjr3479]

@joshlamar1990 like I said depends on where u go . I my self have a gt500 and a raptor r and waiting on the next limited car. The dark horse ain't limited just another trim.level .

[@teemeaux3830]

@@randyjr3479 but if it had a Shelby badge you’d buy it.. brainwash dude

[@OrificeusAnalis]

​@@teemeaux3830Stupiid boi alert ⚠️. Some people collect things you know. And if he is a re seller and wants to flip the vehicle... you guessed it those hold the value much better, wait no you did not guessed it stupiid.

[@xrmerkur]

Greed is destructive. MSRP deals are critical. ADM is only for lottery winners. Tires makes a huge impact, really steers it for track and good weather only. Looking forward to see how 2024 spring/ summer rolls out for the Darkhorse.

[@Red5oh]

Yeah hoping to see one that’s not a press car! Hopefully as car market cools down we see less mark ups

[@neilm8279]

I got one and it's ridiculous....the MSRP on mine with handling package was 72K..... with the dealer up charges, taxes and everything out the door it came out to 83K....I paid it all in cash, and the dealer was so pissed they didn't wanna sell it to me cuz the like financing and they only had an allotment of 1

[@Red5oh]

Geez that’s expensive for DH. I can think so many cars to be had for this price including the Gt500 but if the car makes you happy then that’s all that matters

[@codygallman6747]

just dont understand the hype…. for 70k im going to get a corvette. thats coming from a guy who bought a 2024 gt premium 2 weeks ago.

[@Red5oh]

Congrats on the new car! But agreed for that price M3 or corvette is a better option or buy a GT and modify it

[@212helpdesk]

You make some real good points. Maybe if it had a Whipple that kind of price would be more attractive. Thanks for bringing me back to reality. I was getting caught up in the hype. I think the dealerships are hurting because folks that want to trade in their current vehicle do not have enough equity in those cars due to the high markup that was charged during the pandemic.

[@Red5oh]

Yeah for $70k with a supercharger won’t be bad. As it currently sits it should be around 50ish

[@MooseHoo]

Got a 2023 Mach 1 and I absolutely love it!!! The Dark Horse doesn’t do anything for me. No aftermarket tuning, the “Camaro-ish” exterior, the lack of toggles and that bolt on big screen tv on the dash….no thank you! Each to their own, but I’m happy with my last production S550 with Mach 1 badging!

[@Red5oh]

Yes the S650 mustang really highlighted how great of a car Mach 1 is considering the price/value and what comes with it. It's better to get the Mach 1 than DH unless someone is set on wanting the iPads lol

[@timmyboy2495]

Had to take my 20’ GT350 to the dealership for recall service last month and my local dealership in Henderson, NV had a Dark Horse on lot with a sticker price of $87,000. Yes, that’s correct, EIGHTY SEVEN THOUSAND DOLLARS for a 5.0 Mustang. Taxes and fees and you’re paying over $90,000 for a N/A Mustang that’ll get smoked by any sports car in that price range. Its time for the consumers to take control and hit these dealerships where it hurts

[@Red5oh]

Yeah that’s ridiculous! There’s so many better options for $87k and 5.0 mustang is not one of them. You could get Shelby gt350/gt500, C7 Z06, C8, bmw m4 etc. all of these are more special and will be much better than the DH

[@marktarascio4766]

ILL WAIT FOR THE NEW COBRA IN 2025 !

[@Red5oh]

That would be nice to get a Shelby variant in a year or so

[@gerardgalletta6943]

You can get a nicely equipped Mustang GT Premium for $55k

[@skipgumphrey9579]

I bought an S550 brand new in 19. It was a GT Premium with the PP1. Sticker was right at 50K . I bought the car for $38,600. Drove it 3 years and put 30,000 miles on it and sold it to the same dealer I bought it from for $38,600 ! Proof positive that the market is INSANE right now ! As a result I haven’t bought a new Mustang. I’m just keeping my two Foxbodies and driving my 300,000 mile Toyota truck lol 😂

[@Red5oh]

Crazy to think that’s the norm now. Premium GT used to go for 38-40 k without much haggling precovid

[@Red5oh]

@@skipgumphrey9579 yeah pre Covid market was much better!

[@rembo183]

@@skipgumphrey9579 - Yep those good old days are over I’m afraid. Prices are solid at $50k and above for the GT. I’ve been checking frequently. Today I’ve seen some discounts though and that’s encouraging. However you’ll never buy a GT Premium new for less than $50. A Base GT is still in $40’s and a good deal if you can be happy driving a 300hp four without the macho V8 which does sound bad ass! The Ecoboost looks the same or better with a few cosmetic upgrades but has no character like that Coyote!

[@danielshepard7357]

danielshepard7357 0 seconds ago My bro if you snagged a 19 GT pp1 for more than 11k off the sticker you’re not telling us the whole story. Been around the car industry for 30yrs plus and nobody got a deal like that unless there were strings attached or daddy owned the lot you bought it from

[@johnoaklay4694]

8:05 Initially I wanted a loaded DH and fully optioned MSRP was $73k (ouch), then local dealers were adding $10k to that. I opted for a fully optioned Premium edition GT instead, got the X plan discount too, no regrets. The money I saved could get me a Whipple supercharger if I think I need it someday.

[@Red5oh]

That's a great move! DH is a great car but not worth $83k in your scenario

[@anthonyfontana7391]

I ordered mine in middle October and have yet to hear anything from the dealer????

[@Red5oh]

Uhh that’s a long time! Have you checked with the dealer?

[@christopherrichmond3310]

I got mine for $66,750. Markup of about 4k considering it was the premium. Not bad at all. Just gotta hope you find a good dealer.

[@Red5oh]

I suppose if the car makes you happy. It’s still up there

[@TO-dl2gg]

I was fortunate enough to a get leftover 2022 Mach1 HP fully loaded with every available option except for the car cover for 5k under msrp last February..After all the papers were signed and the Mach was mine I asked my salesman what gives getting the car 5k under ..He told me it was a special order that the buyer decided he wanted to wait for the DH and that was true why most Mach1’s were left sitting…Still can’t believe I got one for the price cause they were marked up as well in ‘21 when they came out

[@Red5oh]

Smart move! Mach 1 with HP is as capable as the DH and given the S650 is just a revised S550 Mustang you got the best of both worlds as far as value and performance are concerned. Enjoy the car!

[@CarStory]

Simply too much money for a Mustang with a Coyote engine and dealers want to mark them up even more. Better off buying a preowned Mach1.

[@Red5oh]

Yeah low 50 is where I’d put to be worth it from performance and value standpoint

[@LICobra]

What's worse, Ford ADM price increases over MSRP or the new car buyers willing to pay them. If consumers didn't give in to these ADM's the dealers would remove them. When I bought my 2019 GT350 the local dealer wanted a $5000 ADM. I walked out and eventually they called me back to see I would take it at MSRP.

[@Red5oh]

Yes unfortunately as long as people are willing to pay for ADMs the dealers will be greedy

[@axetrops]

It’s got the corvette dash and bmw m4 comp dash

[@Red5oh]

For $70k I’d have either of those than the DH lol

[@pherylihy58]

For 70+ grand its the C8 corvette all day.

[@Red5oh]

100%!

[@Nighethis]

C8 will dust this thing all day long

[@user-vk1pp5zv5f]

@@Nighethis ... it will. Ford should have given this baby 550HP and get that torque up from 418 to at least 450 lbs...then it could easily keep up with the Vette (at least in the quarter mile)...I've had my DH on order since last September ('23), dealer allocation and paying MSRP. Currently own a C5 Z51 (6 spd). I think Ford was worried that it would dminish the prowess of the Shelby GT 350/500...poor thinking on their part. Lots of unsold Dark Horses on Autotrader...and they've even sent some abroad to Europe, UK, Middle East, Canada, and Mexico...

[@benhaze1010]

Thank you Ford for releasing the Dark Horse at a crazy price so my 2019 Mustang GT got so much better!!!

[@Red5oh]

Right?! Our cars are increasing in value as the s650 isn’t proving to be what we thought it’d be

[@benhaze1010]

@@Red5oh Yes absolutely!

[@Uranswer-yu5kp]

You can build a base model 18-23 5.0 for less moment than a Darkhorse and handle better on a track. Plus those models weigh less. Which means better performance over all. Dealerships and their markups have made these cars not worth the money.

[@Red5oh]

Yeah gen 3 10 speed is better deal. Even Mach 1 is better buy than DH

[@FCBcubano]

It's hard to buy this bc it's so expensive. I tried to buy one in January for 50k when they came out but no one had it and I went last week and now it's 65.. this sucks

[@Red5oh]

Yea I think even the MSRP is $58k for base and you cannot get them below MSRP

[@James-rn7dx]

If you order one, they won't mark it up and they only have a two- three month wait on builds. That being said I still wouldn't order one over a GT premium, to must money even at MSRP which is why I went with the GT.

[@richarddelgado796]

My local dealer wanted to mark up by 10k on an order. I walked away from them immediately.

[@beavisdoubleo76]

Wrong completely inaccurate

[@mikehughes8023]

Not every dealer with allocations will let you place an order.

[@Red5oh]

Couple dealers I’ve spoke to said there would be a mark up as they can still sell it someone who’s willing to pay the mark up. They get limited allocation so they are trying to make as much money with mark ups

[@FitzCityGarage]

Just bought one at MSRP!

[@Red5oh]

That’s a miracle!!

[@SRTKOVA]

It’s so fucked up how dealers will play this off as some super special car and requires a 20k markup

[@Red5oh]

Yeah unfortunately people keep falling for it so they keep asking for mark ups

[@joelramirez1220]

I would have liked to have seen some data showing that the Dark Horse isn't selling as anticipated. It is realistic that dealer markups have turned buyers away, those who pay what dealers ask for ruin it for us who want to negotiate price (especially in the used car market).

[@Red5oh]

I haven’t seen a breakdown yet. But I’ll make an updated video. I know dealers can’t keep but it’s also limited allocation compared to regular mustang gt

[@alphonsothomas3651]

I have a Dark horse Mustang and I love it and that car is selling very well where I'm from!

[@Red5oh]

The car is great the price is an issue. I have yet to see one that is not a press car but glad you are enjoying yours!

[@lucian7182]

Doesn’t the dark horse have forged internals?

[@Red5oh]

Yes it does have some forged internals I believe the rods are forged from gt500

[@johnoaklay4694]

Yes but the GTs engine can already handle over 850 hp as is.

[@Red5oh]

@@johnoaklay4694 facts 💯

[@lucian7182]

@@johnoaklay4694 yeah but for how long? 40k 60k miles? Less? At that power level a regular 5.0 is a good knock event away from a rebuild. That same power level in the DH version would hold up much better over time.

[@FitzCityGarage]

Yep. It'll handle boost better than the regular GTs

[@Vosovogalsyncope]

I'm just here to say don't buy a vehicle with a dealer markup.

[@Red5oh]

Yup I am definitely against it but there are people who want to be the first and are willing to pay

[@mikewatch1487]

LOOKS ,price and it’s big and heavy plus its in the C8 used car market.

[@Red5oh]

Yeah there’s a lot better options at that price. If it was cheaper then it’s different

[@steveweber7159]

Dark Horse is a great car but I vastly prefer my 6-speed Mach 1 - hands down.

[@Red5oh]

Yes especially for the price it makes sense to get S550

[@theshadowtalks]

Exactly one year later my Dark Horse is still not in. I went to the Lexus dealership and bought a 2022 is 500 F with 8,700 miles on it for $48,000. The Ford dealership can keep it.

[@Red5oh]

Did the dealer just give you run around or what? At least is500 got a 5.0 V8 too lol

[@Bruce.-Wayne]

Saw a nice 2013 super snake for sale at around 70k......I'd go used super snake any day than a new 5.0 dark horse

[@Red5oh]

Super snake all day everyday!

[@phyphorous]

$10k for markup at $75k - that's vette price

[@Red5oh]

Easily! Also M4 territory

[@pharoahmonk50]

People are crazy to pay $60,000 for a Mustang anything. That car is not worth $60,000. And it certainly is not worth a penny of ADM. These dealers only make fools out of you if you let them.

[@Red5oh]

Unfortunately there are people out there with enough money and not much sense to pay this kinda mark up that is further encouraging dealers to keep doing this practice.

[@Gogibear]

Yeah best is to not buy. I almost ordered it twice and I backed out which I think was a good choice on my part.

[@Red5oh]

That’s good to not give in to dealers being greedy. Did you get something else or waiting for market to cool down?

[@hitman6191]

Here in San Diego, CA they are marking them up 7k-15k My guess is that, they are hoping for some soldiers fresh out of bootcamp to come in purchase these cars and pay 10k over MSRP. Good Luck Ford Dealers of San Diego. Edit: They are also making up the Bronco's. No surprise they are sitting on the lots

[@Red5oh]

Yes that's what sucks and there are people out there paying either with too much money or people who have no clue

[@jwrice743]

Should we judge a car based on dealership markups?

[@Red5oh]

Fair point but even starting MSRP of $60k+ is out there

[@guardion2394]

That cockpit is awefull against older models that electric granny seats

[@Red5oh]

I have come to like the screen due to their customizability

[@keithwalton]

When demand exceeds supply prices go up to match and that is still the case waiting lists are still long if you want one NOW you pay for it. They're selling as many as they can make ...

[@Red5oh]

Yeah I suppose there are people with bigger pockets than avg Joe and are willing to pay mark ups

[@francisdrelling4060]

Everyone needs to just day no to these markups.

[@Red5oh]

I’m with you 1000%!

[@chopdogrulz1337]

Good looking car, but if I’m gonna get an S650 I think I’d get a GT Performance Pack and get the Whipple supercharger 😎

[@Red5oh]

Yup cheaper that way or get a few years old Shelby gt500 or even gt350

[@chopdogrulz1337]

@@Red5oh I want a GT 350. Paying off my GT later this year so I’m gonna maybe try to get one. Keeping the GT though. Just gotta convince my wife the GT can be a family car so I can ditch my Fusion 😆😆😆

[@Jose_cab]

The starting price itself is too much and then dealers go and become basically resellers themselves and mark it up even more it just makes it stupid to pay so much for this basic ass car with a few cool things.

[@Red5oh]

Yes dealer mark ups are really killing these cars

[@brandongesiakowski2932]

Fuck is this guy getting his info? I work at a ford dealership and we can’t hang on to ours. None currently. Wtf?

[@Red5oh]

Internet. How many allocations are you getting?

[@schellingrs]

I have the money to buy one CASH, but I am NOT paying any markups to greedy stealerships.

[@Red5oh]

Yeah it sad the dealers will let go of sale like yours just to keep it on the lot longer for someone to pay over msrp

[@user-vk1pp5zv5f]

I have one on order through a dealer allocation and I will be paying MSRP..currently drive a very low mileage C5....I will admit, I will not be happy when a C8 pulls up alongside me and leaves me in the dust. But fortunately, the C8 prices are coming down...and with lowest trim (1LT) you would be paying about the same for a DH with the add-on...so I'm considereing going with a C8 and cancelling my DH order (9 months and still no build date...Ford is really dragging their feet). DH would have been really special if it had more power (i.e. 550HP and more torque)...or given a $10 grand option of Whipple Supercharger (with full factory warranty).

[@sergiogarcia9822]

The interior are the exact same cheap materials that I had on my 2017 GT premium that I got brand new for 38k USD, I have had several BMW, Audi and Porsche since then and even an entry car from BMW (M240i previous gen) had better interior, Porsche is on another planet.

[@Red5oh]

Yes you bring up a good point. It starts as $35k eco boost. Before you could get a nicely equipped GT for 40k to give you close m3 level of performance but the compromise was build quality and interior. Now with the price being higher it’s difficult to justify

[@sergiogarcia9822]

@@Red5oh exactly, at 38k my GT Premium was great value for the performance you got, interior was not the strong point but you got a V8 under the hood, right now the dark horse costs exactly the same as an M2 here in my country and the M2 is miles away in interior quality and dare i say performance /tunning potential. A base mustang GT is sort of reasonably priced if you want a new V8 sports car (no V8 competitors anymore) but thats about it.

[@RW-zh7kl]

Crazy tho that the interiors for the 15+ are way better than the previous Mustang.

[@user-vi3bl5ng5m]

I am hearing rumours the dark horse mustang is having paint problems?

[@Red5oh]

What mustang isn’t lol? The paint is so thin and pretty garbage. I already got tons of chips

[@user-vi3bl5ng5m]

@@Red5oh wow really? What’s the warranty saying?

[@carlosarroyo4028]

In my case I got problems with the clutch of my Mustang gt premium, they changed it and it was covered by warranty

[@sergiogarcia9822]

The dark horse is around 100k here in Mexico, that’s just stupid for a car that has the same 5.0 engine as the gt which is also expensive at 75k USD, I rather get a second hand R8 V10 which is what I intend to do.

[@Red5oh]

Yes 100% unless you track you won’t notice much performance difference on the street

[@bullittboost6046]

Top trim pushing 80k and 8 to 10 percent interest is probably slowing sells.

[@not1but2and37]

And the sales tax, insurance, ... Too much $ for a depreciating car, my opinion.

[@bullittboost6046]

@@not1but2and37 Definitely insurance rates have gone crazy.

[@not1but2and37]

@@bullittboost6046 Yeah. Insuring an $80k car is no joke, specially for a younger person. The sales tax actually is huge, about 9% in Cali, so tax for that $80 is about $7,200. That's crazy!

[@Red5oh]

Not mention the ADM by greedy dealers

[@SilverWatcher.]

Look no further then the price 😅😂

[@Red5oh]

Yeah too expensive for its specs

[@xFitzMan91x]

So I don't get the point, or why Ford released the Dark Horse, because even though it's better than the GT Performance Pack, it's not as powerful or nice looking as the Shelby.

[@Red5oh]

Yup it sits at an awkward point as a track car. For the price it's commanding it needs to have more than modified 5.0 with suspension bits

[@Hyper77276]

Why I bought a 2024 RTR Mustang from Tindol Ford.The RTR package is so much better.

[@Red5oh]

Isn’t rtr package 12k lol

[@Hyper77276]

@@Red5oh “Available to All, Not for Everyone”!

[@GSP-76]

The problem is Ford... they're doing nothing about the greedy Ford dealerships ruining their brand by charging over MSRP.

[@Red5oh]

Yeah if they put a stop to this bs of mark ups then it would be good

[@GSP-76]

@@Red5oh Ford could put an end to it overnight if they wanted to... they're just not doing it. I went to a Ford Dealership by my home last week to test drive a Mustang GT and Ecoboost. They had a Dark Horse in the showroom and it was marked $12k over MSRP. Absolutely pathetic. They're never gonna sell it. I spoke to the salesman who was working with me and even he agreed it's crazy and that sales are absolutely pathetic lately. He openly told me they are not selling vehicles anywhere near what they were pre Covid...most Mustang orders are now custom and made to customer specs because they can't afford to just have them sitting on the lot.

[@Red5oh]

@@GSP-76 yeah market is definitely correcting now. However unfortunately there’s some individuals out there who have way too much money than common sense and are paying that kinda mark up. So while most people won’t pay that it just takes that 1 individuals to keep the dealers hopeful

[@GSP-76]

@@Red5oh Cars in general are all overpriced...sales have suffered a lot due to greed. I mean you could go configure a historically affordable vehicle these days and after adding like 1-2 packages, it's easily over $40k...and they're all 2 liter turbo engines...just wild. Hopefully there's a correction soon.

[@jimmypickett9912]

Common people can’t buy cars like this.

[@Red5oh]

Yeah $70k for DH is way too much for a mustang which is supposed to be affordable pony car

[@gregthomson7889]

Its not selling because the Dark horse name is new and people want a Mach 1 or Shelby and it also looks like a CAMERO.No Mustang fan is going to buy a Camero.

[@Red5oh]

Yup and the price too much for what is a modified mustang GT

[@ChasingDifferentAdventures]

In California Los Angeles the Dark Horse with the Market Adjustment is to Sell at $90,000 + There are 2 reasons why am not buying a Dark Horse is 1st the Electronic Parking Brake and 2nd is the Future of the over the Air 2027 Online Update for the Speed Limiter Restriction.... Minimum Wage starting in April 1, 2024 is $20 per Hour for Food workers (Restaurant's, Food Markes, and Field workers.). Inflation and at Ford the Union Workers got 150% Pay Raise ( $98,000 per year working 6 to 8 hours a day. )and I work in Aerospace and Earn Half of what they make. I earn a little more than last because i am working 10 hours over time which helps a lot, for a farther commute. . 👨🏻👍🏻🏎️🏁🚩 The Plus of the Dark Horse is the MagneRide Dampeners keeps the Vehicle Leveled

[@Red5oh]

$90k plus for a Mustang that is not a Shelby is just absolute crazy! These levels of prices are really taking away these cars from true car enthusiasts. The circle continues as they discontinue the car and say it wasn't selling well. It wasn't selling well due to greedy dealerships!

[@ChasingDifferentAdventures]

@Red5oh Yes, and fuel prices in Los Angeles California areas are at $5.25 for Regular with one location at $4.99 per gallon. Premium is at $6.25 - $6.99 and Downtown Los Angeles at $7.89 per gallon... buy June I estimate due to Summer Blending of Fuel ⛽️ Prices will be looking at $8.00 - $9.00 Whie Downtown Los Angeles areas at $10.00 to $11.00 so Biden would try to Convert Enthusiasts to EV's.... then in October drop it down to $3 or $4 and then The Prez. is able to say I drop the fuel prices to more than half and if you Re-Elect me I'll drop it more. Because the Economy had gone to nothing. No Sales thru his high fuel prices. Due to higher Minimum Wage and Higher Fuel ⛽️ Transportation of Goods. The New Shelby Super Snake came in a Bad Time and it used to be off Base Mustang GT. Though now it is a Dark Horse and up tuned from it and the Prices is up to $150,000 to $160,000 plus ➕️ dealership cost or Markups... not including PPF Protection. Which I highly recommend. I think it's $10,000 for the whole car. I've had 1/2 paint chip flake off my 2022 Roush Mustang on rear quarter panel above rear wheel.

[@peterburdett8131]

That plastic across the front is why I wouldn’t buy one. Did Ford run out of paint! In Australia this will be over $100K if we get them & they don’t paint the whole car!!

[@Red5oh]

Geez $100k is expensive for a Mustang! There seems to be a trend in car industry having a matte black look which is what Ford is trying to go for. They just announced matte paint options for Mustangs

[@davidtvedt7597]

Dealers are not winning new fans, especially since the buyer knows more about the car, than the dude selling it. Until mfg's, restructure their contract with the dealers, the average buyer, is not going to buy! It is rediculous, for Ford, or any other,to build a beautiful car, only to have dealers destroy market feasibility! Markup pricing will not sustain any business, but will destroy what used to be a profitable, admired, American, industry!

[@Red5oh]

Yeah unfortunately there are people with deep pockets and not enough sense to pay for that which further encourages the dealers to be greedy. This does nothing but take away these performance cars away from a regular car enthusiast.

[@dennismwilson9677]

In my opinion, the 2021-2023 Mach 1 is a much better performing car/value than the Dark Horse, and it's/was cheaper, too. My 2023 Mach 1 is EASILY the best car, and best performing car, I've ever owned (and, it's the TENTH Mustang I've owned in my life!). There seems to me to be no limit to how it sticks to the road in curves. I've taken freeway ramps posted at 35 mph at almost 65 mph, without the car even feeling strained, and that's with all-season tires (a week after I bought it, I replaced the Michelin Pilot Sport 4S tires with Michelin Pilot Sport All-Season 4 tires, because I live in northeast Ohio, and wanted to be able to drive it when the roads are clean, but it's only 10° or 20° outside - can't do that with summer-only tires). LOVE this car!

[@Red5oh]

Mach 1 is a solid car and it's a much better value than DH. The difference is negligible as far as performance is concerned but the actual price difference is too much. Curious did the PS4S make a huge difference over PSAS? I currently have PSAS for year-round but thinking to get PS4S for summers, just not sure if difference is big enough on the street

[@isrstrategies]

Cars not 60,000 with premium recaros manual and appearance it’s a 68 plus thousand dollar cars 73000 with handling pack

[@Red5oh]

Yeah $60k is just base. To your point $70k is too much then add the dealer mark ups

[@toddbeaver6377]

None around me on the lot?

[@Red5oh]

Maybe they did not get enough allocations to begin with

[@kel50pp]

Well in northeastern Ohio they are selling well. Dealers can't keep them.

[@Red5oh]

I wonder if they aren’t being greedy and doing no mark ups. All the dealers I’ve been to have mark ups

[@roykasjacobs2288]

You a fan of the dark knight (batman) but I'm a more a fan or the dark horse Mustang!!! 😅

[@Redeyereaper8]

All of the stealerships with their extremely high fictitious markups is insane.....they are causing their own failure of dealerships....any markup is just the negative equity paid up front....everyone just needs to stop buying anything that has a markup.....just let them sit....soon all dealerships are going to be investigated just like all of the dodge dealerships are going through 😮

[@Red5oh]

Yeah dealers have been really greedy and unfortunately people have paid these mark ups so dealers continue to have this practice

[@NighthawkCarbine]

ADM's have killed the DH, Corvette etc.

[@Red5oh]

Yup and the Gt500s too! Ford needs to crackdown on those dealers

[@snabelsy1973]

I'll be buying a LC500 with that kind of money

[@Red5oh]

Yeah or c8 or m4 lol

[@marcasswellbmd6922]

Because you can go get an S550 for half the price thats the real reason they aren't selling. Or a GT500 for the same price with low miles. Plus If I had that kind of money!! Why wouldn't I just get the GT with the 10 speed and 20 less horsepower that you won't miss at all for 10/15K less..

[@Red5oh]

Yup 100% there's better options out there for that kinda price. Most people would also not track the car to that extent, so buying a GT with PP is better option

[@danaberman6929]

Glad I got my 2021 Camaro SS 1LE..

[@Red5oh]

Those are great track handling cars!

[@timgenz2849]

Ya and for me it’s not enough to go from a Mach 1 HP

[@Red5oh]

Yeah Mach 1 HP can’t beat for its value

[@mikealchin525]

There is so many different mustangs that you get confused on which one to buy and everything is over priced

[@Red5oh]

Yeah prices have gone up significantly compared to S550 Mustangs

[@davidwashington2827]

Look at that plain dull boring uninspiring interior. With the price they’re asking, the Ford Mustang Darkhorse should have a beautiful interior to match. That’s one of the problems with all of today’s cars manufacturers. They rather invest in technology which some of it isn’t practical or necessary and put horrible plain black interior and expect consumers to be perfectly fine with it. Cars of 1960-70’s, were beautiful inside and outside, with horsepower. The car industry needs to result back to those types of designs, if they want to increase their sales in both cars & truck. Furthermore, stop wasting time and money on electric vehicles, the majority of average Americans simply don’t want them!

[@Red5oh]

It's funny you say that as most manufactures are realizing they went too bullish on EV transition and are scaling it back down and trying to focus ICE cars. I am gladd Ford is atleast offering a V8 option

[@House_of_Schmidt]

It was a very weird decision for Ford to not go with a heritage name while GM and Dodge leave the muscle car market. You would think Ford would go hard on heritage to give all those people who wouldve bought challengers or camaros a home. Instead they chose a very weird name: Dark Horse. It doesn't really make sense. A loud v8 Mustang is NOT a Dark Horse by definition. If anything its the opposite- slower than it looks. It was just a very odd decision. Then ofcourse it reminds many of Katy Perry and the logo looks like a young girl designed it and ofcourse its overpriced.

[@Red5oh]

Yeah they should’ve stuck to Shelby variant or price DH so it’s not commanding top dog mustang pricing

[@SirJamesTND]

The Dark Horse biggest competition is the lighter faster less expensive and better looking Mach 1 and GT350’s

[@Red5oh]

Yup exactly Mach 1 is pretty similar and much cheaper while the gt350 is a more special

[@ChrisBrown-wk4qt]

Isn't the dark horse as heavy as a scatpack?

[@Red5oh]

Lighter than scatpack but pretty heavy

[@henne5348]

Different story in europe😂 you can't even order it rn, bc everyone wants one. Also it's (without handling pack bc that's not an option in the eu for reasons🤷‍♂️) above 70k€ msrp here which is absolutely nuts

[@Red5oh]

Yeah I suppose mustangs are more rare and popular in EU. Are there any laws preventing dealer mark ups there or is it similar to US where dealers can be greedy

[@henne5348]

@@Red5oh as far as I know they can do what they want (in germany). And they do. You can barely find any at the moment at all. If you want one right now you have to get a US version for ~100k € without handling package (I found a single one for 80k€ but that's it)

[@Red5oh]

@@henne5348 wow that is crazy expensive! At that price you could easily get bmw m4 cs which is a better car I’d think

[@henne5348]

@@Red5oh true, if I can order a dark horse for like 50k I'll get it, otherwise too expensive imo, even though it's a great car

[@michaeltennis719]

It’s a great car but not enough performance to justify $60k msrp with a 15-20k mark up. In a straight line it gets smoked by a LT1 Camaro. The Mach 1, GT350 and GT500 mustangs are a better buy. There performance justifies there asking price. The dark horse simply doesn’t meet the criteria of a $70-$80k car.

[@Red5oh]

Yes I think 50-55k is where it should sit where straight line it's similar to GT but the extra bucks the buyer would pay will go towards handling. $65k is way too much for what is a track prepped car with only N/A 5.0

[@danpar1979ify]

-Not being able to be tuned -Makes the same power as a tuned Gen 3 with very min bolt ons -price/price gouging -and . . . It’s a heavier car . . .it’s just a spare parts bin car really .

[@Red5oh]

If it had a blower or dealers weren’t that greedy with crazy adm I’d think it would sell better

[@JamesK1963]

I really like it, but I'd just get a BMW 5 series or a Mercedes E class for that price.

[@Red5oh]

Different car segments really. For luxury I agree with you but you won't get power anywhere close to it

[@JamesK1963]

@@Red5oh yes, I agree. Completely different cars, but yet all three are in my price range of $70 to $80 thousand. So from that perspective, I’m putting them in the same category. Also, the fact that I’m actually considering a Mustang and putting it in the same category is pretty remarkable.

[@nosepickerultimus]

Oh wow who knew charging shelby money for a 5.0 wasn't gonna sell. I'll stick to my 2012 GT500 no reason to sell it.

[@Red5oh]

Love the S197 GT500! Would love to own one

[@user-fw6bk1bu1v]

The reason it’s not selling is because it’s priced too high for what you get. It’s still a mustang after all. I sold my 2016 Roush supercharged Mustang GT PP and bought a 2023 Camaro 2SS 1LE last year for 55k and it’s just a better sports car in every way.

[@OrificeusAnalis]

It's awesome if you are the size of a fairy 🧚🧚‍♀️🧚‍♂️. You are the princess of the Muscle car community, congrats barbieboi🎉 Ay noo 😂

[@Red5oh]

Yeah S550 makes a lot more sense even a Mach 1

[@user-fw6bk1bu1v]

@@OrificeusAnalisI’m 6’2” and have zero issues with interior space or viability. So you must be 12 yo to post such a dumb response. Have fun with your matchbox mustang.

[@OrificeusAnalis]

@@user-fw6bk1bu1v Ok fairyboi 🧚‍♂️ now we know you really are 5'2" 🤣 You really should work at disney and play a custome character then, right?

[@matthowell8985]

Not fast enough for the price.

[@Red5oh]

Yup. Needs 550 hp or so

[@matthowell8985]

@Red5oh or put that thing on a diet, looks cool, but it's a little chunky.

[@jbuelman2025]

I don't know how anything is selling for the prices...

[@Red5oh]

Yea then add dealer mark ups and the car is ruined for average people

[@fredwilliams7893]

Considering I have a 2017 gt with a ford racing aftermarket tune giving me 460 h.p. And 425 torque for 30k max why would you pay twice as much for 40 more horsepower slightly updated interior and a questionable exsterior design! Cool car but way overpriced

[@Red5oh]

Yup definitely not worth it! I have gen 3 coyote and don’t see a reason to upgrade to s650