Here's Why Some KPOP Idols PRETEND To Be Rich!

[@whitenight8622]

You know something's wrong when a 14 yr old becomes a luxury fashion house's brand ambassador.

[@paulinasanchez_]

To me it doesn't makes sense why should a 14 year old be a ambassador of a brand let alone a luxury brand

[@SleepingLittleHedgehog]

100%

[@Fun.ndz45]

Really

[@evelring2366]

​@kpopfan and thats exactly why those luxury brands are so shallow. They don't even care about their reputation they just want to get more money even if that means exploiting younger audiences by using an extremely young ambassador

[@gabdongipark]

​@kpopfan minors in general

[@sapphic.flower]

Omg finally someone else realizes this. The Kpop industry (and music industry as a whole) is insanely exploitative. All that money goes to the company and idols walking around in luxury brands 90% of the time, didn’t buy it with their own money. The brands most likely give it to them as a form of advertising (and sometimes they pay them) which is really decided by their companies, not the artists. And all the flexing in MV’s is just for show, it’s not a reflection of the artist’s stability. The same applies to western rap artists where flex culture is everywhere. Most of these artists are broke…

[@missykami]

Fr

[@Everythingz127]

Sad but true

[@likhwezititus]

​@한국인 ppl see wearing branded clothes as showing off🤷🏾‍♀️

[@sapphic.flower]

@@kpopfan0203 yeah, true. I'm honestly not sure how common upper class trainees are since the trainee system doesn't function on nepotism like the western industry does but it's also expensive to go through.

[@sapphic.flower]

@@kimchi452 I meant more in music videos, especially the ones that centralize flex culture. I don't think idols always intend to "show off" when they're just going to airports and stuff (also don't think anything is wrong with showing off your personal fashion) but luxury brand items honestly exist to be brandished. And when they wear it because they're supposed to advertise it, then showing it off is sort of the purpose. Not to pin anything on the idols, they're just doing their jobs, but that is essentially what it is.

[@hi.laulau]

Luxury brands actually cater to low income to middle class people, not the rich. They sell to people who want to appear rich. You look at CEOs and known billionaires, they often wear plain shirts and unbranded clothes.

[@cameo403]

Exactly! Persons of wealth don't typically want to advertise for brands.

[@lisettes.9598]

"Luxury" brands have been trolling the poor since forever. Wealthy people wear bespoke clothing made especially for them. They don't wear visible labels like walking advertisements.

[@sharifabdullah9869]

or seems like unbranded clothes. Like mark zukeberg was known to wear plain shirts. Until it was revealed that the plain shirts were actuallyy branded clothing. making me assume billiaonare has a simple clothing that worth lots of money.

[@lovelydiva06]

@@sharifabdullah9869 but that’s the point, it’s not the tacky loud in your face luxury things, you wouldn’t even know their suit is a $1000 cause their not loud about it and the designer logo isn’t all over it, their more subtle about luxury and it’s top notch luxury whatever that means

[@Everythingz127]

​@@lovelydiva06 as they say, "success is silent"

[@alfonsa2292]

This is why I like Tzuyu coz she wore a local taiwanese bag to the airport and often wears their products (without any brand endorsement with the company, and her mom says she didn’t take any discount) and the brand sold out in a few hours. It’s cooler if idols promote more simpler companies and brands. I also liked when Lisa was promoting for penshoppe

[@dassicajung4352]

Wow that's good and considering tzuyu comes from a wealthy family, i think she can afford to wear designer clothes

[@dwianggryresmiyardani6583]

penshoppe hired lisa

[@savageonce]

One of the owner said :We’ve always thought that Tzuyu used our unknown bags because friends and family gifted them to her. But in reality, all of her FEITY bags were personally purchased by her at our Hayashi Department Store counter. Her mom said Tzuyu has about 10 of our bags, and this time she brought 3 bags over to Korea. Tzuyu’s mom also said Tzuyu knows by using our bags at the airport, pictures of the bags will definitely get taken by fans. She wants more exposure for local Tainan brands…..(I was tearing up when I heard this.) She also said Tzuyu is always like this. Sometimes when she goes to handcraft markets and sees items by small, independent brands, she buys a lot at a time and wears them immediately, so that she can use her power of influence to make an impact for these brands.

[@snow7639]

Lisa wore some Thai clothes from IG too in her MVs and daily life. Some are not that expensive like 50 bucks

[@taekooktrash9607]

​@@savageonce tzuyu is such a considerate soul. she's too humble and beautiful in the heart 🥺🦋

[@Rosieee65]

Kpop no longer seems like Kpop anymore it's more like brand ambassador thingy cuz most idols debuting these days just become brand ambassadors and it's sad to see

[@Cozygamingcornerr]

This also applies to kpop merch too. I have seen many fans guilt trip other fans who can't afford them by saying they are not real fans?! How does that even makes sense? When it comes supporting your fave idols you can do that by listening to their songs and many other not expensive ways. You cannot categorize fake fans and true fans using this parameter. Everyone comes from a different financial background

[@Mighty.Matcha.]

Ikr ? I think being a fan all that matters is by offering your love and support, I think that is already enough to be considered as a fan.What does not being able to afford merch have to do with your passion ?

[@西施-m7f]

What is fake fan? It's not going to benefit me if I like them for real or not.

[@saragibbons]

I’ve seen this with Kpop fans too. I exposed one on instagram. She’s actually a teacher in her 30s bullying and flexing on teenagers that she can buy these items. It’s disgusting and pathetic that a grown woman is bullying kids.

[@monoma_isbetterthanyou6486]

at this point i feel like the k pop industry is giving more importance to fashion and luxury brands instead of their music

[@KenTakakura666]

@@kpopfan0203 🤝

[@thinkaboutzu170]

No hate but I thought of blackpink immediately after reading your comment 🤣

[@gabdongipark]

I feel the same but there are stil groupd that are music focused though

[@lisaadams7339]

@kpopfan Same girl I’m a staytiny and let me tell you they are busy performing and making bangers then promoting brands

[@mashiho-kun9729]

@@thinkaboutzu170But BP make bops after bops whenever they release new songs. You should have named some of those groups that made mismatched or uncatchy music and still follow BP's footsteps to be the ambassador of a specific luxurious brand.

[@ablack012993]

Does everyone understand that idols DO NOT OWN 99.9% of the clothes they wear?? The clothes are all borrowed, worn, and returned - the same as checking out a book from a library. Fans want to purchase the items idols wear/promote, and don’t even understand that the idols don’t even have these clothes in their closets at home. That’s why the brands benefit so much because everyone wants to wear what the idols wear

[@eugenechale3265]

they are broke asf

[@ablack012993]

@@eugenechale3265 well tbh its the same with celebs in america who are extremely rich too. Red carpets, magazine photoshoots, talk shows, appearances - theyre ALL wearing loaned out clothing/shoes/accessories/etc. thats how the world of fashion PR works

[@eugenechale3265]

@@ablack012993 not all celebs in america are broke . rihanna ,jayz , beyonce and others even travis scott are not broke because they have other business they run like selling cosmetics and even rihanna running fenty . they also sign deals with big companies like adidas especially kanye . the only broke americans are the ghetto rappers that's those broke rappers engage in drugs and robbery

[@Tyrenexg]

@@ablack012993 exactly it’s all Marketing and it’s ok in the end The Entertainment Business it’s just A show

[@jazzyf_orreal]

Except for BTS and ATEEZ. They buy their own clothes

[@rangered_64]

To anyone feeling that they need to spend more money to look "luxurious", you don't. Spend what you could afford, and feel comfy with what you have. The marketing that the companies and brands do is really a leeching poison that primarily targets low-middle income people, so please don't spend too much on clothes and your fashion, you can pull off being fashionable without having to spend 10x your usual earnings.

[@taylorslade961]

Get really good at thrifting and you can find those luxury brands and amazing vintage fashion without spending too much.

[@rangered_64]

@@taylorslade961 Which is what I love.

[@ooupskitty7006]

One word: debt! 😉

[@mysteriogaming478]

Same I really don’t like buying luxury cloths cuss why would I spend something that would cost more them house rent I only brought one luxury clothing but that’s because I wanted to treat myself for working so hard and I rarely spend my money the only time I do spend it if these something I desperately want like a certain new video game that came out or a Brand new Lego set and that’s it I only buy cloths that make me look stylish and I didn’t need to buy luxury clothes to make me look stylish I just went to a normal cloth store and got the stuff I needed there

[@susiex6669]

One word: Poshmark. I bought a $600 pair of very lightly used nice Zanotti wedges for $98. Smart stylish girls don't waste money.

[@triggerfish9967]

Kpop culture us toxic af. As if the beauty standards in Kpop are not bad enough, the stans, the mistreatment of companies and also the superficiality of the overall image just to look good to other people. Sad.

[@sanoyuzuru]

agree with u. some people said that they are stanning kpop to cure their depression. nah once you take one more step in, you will only face toxicity of the industry and become more depressed.

[@excusemesir-mu9xk]

Wtf every industry is toxic

[@kimckawa]

Shut up. Nobody’s forcing you to like it

[@excusemesir-mu9xk]

@@kimckawa exactly many kpop fans just act like korea is the worst country in the world like all racism, bullying, corruption everything is happening over there only

[@angelsuha3873]

@@sanoyuzuru trueee

[@Moonchild-armyjam]

What is sad is a lot of the kids not knowing that their idols aren’t rich! They have so much debt and don’t get paid. Their families are still giving them money just for food!

[@kpoppindaily]

I mean it's sad that for some people to feel validated in this world they have to buy luxury products and it is really sad when you think about it. I feel like it shouldn't matter like I feel like the only thing that matters is the talent and stuff like that

[@chipchipcheerio]

The only thing I don’t like about idols these days is that it seems like most of them were just rich kids whose parents bought their opportunities in kpop - which is why singing live should be mandatory

[@chipchipcheerio]

@@tokoabc6564 oh be quiet. Anyone can have a opinion on your mediocre idols

[@btsforever1865]

@@chipchipcheerio ikr most of the 4th gen idols are mediocre in singing k-pop is only about looks these days

[@atharvashinde4905]

​@@tokoabc6564 then they shouldn't be called singers if they can't sing live, just dancing models.

[@and123_]

Idols these days are just influencers, that come from money or nepos and their famillies bought them a spot in the industry; they have nothing to do with talent or if they have talent most of them are mediocre at best.

[@tasi4372]

Omg I thought I was the only one who thought this! Obviously there are a few good bands, but most of the idols nowadays are just rich kids who bought their way into a group.

[@ida7282]

Anyone remember Gen 2 idols era where they literally speak up to the camera how they grew up from province and poor and would help their parents etc and sneak out to audition in Seoul.

[@KusUd]

Recently i saw a video made by a korean, he said korean obsession with luxury brand is just ridiculously high, like literal 'what you wear is what you worth'. you wore non branded clothes means you're a failure of society and broke af. Wearing luxury brand almost like a bare minimum to not get looked down upon in society (body and face wise). Its so sad when this trend start to permeating into idol industry. As we know idol comsumer mostly are teenager. Its no different as shifting 'korean adult worker' live standart (that obviously very toxic) into teenager with little to no income. I think korean society is one of the most toxic society, but this just got worse. In recent year, korean birth rate was very low, and i think it wont get any better with their ridiculous live outlook.

[@thinkaboutzu170]

Ikr!!!

[@excusemesir-mu9xk]

That even happens in America stop trying to act like korea has all the problems of the world

[@nuvwaa6074]

This is very common in America

[@KusUd]

@@excusemesir-mu9xk im not native english speaker nor american, and here i'm not trying to spread hate to korea, i just pointed out their problem based on this video and a korean video that i've watched before

[@excusemesir-mu9xk]

@@KusUd if you are not a korean citizen stop commenting on their cultural problems that don't effect you i mean the last line you said about the low birth rate because people have a ridiculous outlook on life was very offensive

[@mikayla9146]

Many pretend to have $$. Not just idols. I often see persons with designer bags and I know they have minimum wage jobs...

[@cameo403]

Someone shows up for work at the convenience store with a $3000 bag.. 😅 . Who do they think they are fooling??

[@kimson305]

​​@@cameo403 that don't mean they don't have money. They can be a big drug dealer buy want to cover it up by working.

[@staciii]

​@@cameo403 granted you can save and buy expensive things even if you work that kind of job. It's about priorities

[@cameo403]

@Staci. I think you missed my point. If you are buying a designner bag on minimum wage, your priorities are needing an adjustment.

[@staciii]

​@@cameo403 I didn't really disagree with you and I understood your point. I was just adding on by saying they may not necessarily be fooling anyone but simply saved their money. Not everyone who has a minimum wage job is struggling per se

[@sanoyuzuru]

at the end of the day, it's about all of us. we need to filter everything that we consume from the internet. so many marketing strategy wrapped up in a trend or something. if you don't have enough money to buy kpop albums or luxury goods that you faves are wearing, then don't buy! your faves won't be homeless just because you skip to buy their albums.

[@mabelsnow7916]

Imagine buying 50 albums with your little money so your favs can surpass other groups.. I think now it's just a competition, they do not care whether the music is good or not. As far as they're able to beat other fandoms in sales and charts then is fine.

[@Justin_isslpng]

One item of clothing out of these artists’ luxury items would probably cost more than my fully thrifted wardrobe 😭

[@uchemaduafu6479]

Fr🥲

[@lunachaaaan1072]

same 😂 but I never once cared about that I don't own even one single luxury item not even Adidas 😂

[@joshualee8151]

@@lunachaaaan1072 idk about that... i need some name brand shoes... but for example rather buy the cheaper court vis lows instead of forces... can buy 2 for the price of 1 forces i rather buy doritos then a offbrand for example also...

[@naymm3480]

BTS and BP have their own black cards so they definitely can afford every single luxury items they want. I just feel sorry to the parents’ and younger generations who are acting impulsively bcoz their idols wear this and that.

[@soul3642]

bts have just started to deal with luxury goods in their solo era when we talk about their previous ambassadorship you will notice that except louis Vuitton, they had only dealt with goods that were affordable for example android samsung phones which is cheaper than iphone in every way, hyundai basically a household car for middle class people , McDonalds like cmon almost every young generation go to McDonalds these days or an indonesian online shopping app which is just limited to indonesia only named tokopedia and the other brands like coway or seoul tourism they never showed off their rich life and they still remain like that jungkook has always seen wearing brands of small growing companies and boost their sales yoongi and jhope has supported some of the lgbtq brands of korea etc so i don't think comparing bts to blackpink, who actually have only dealt with luxury goods , is ok

[@soul3642]

@kpopfan company is rich or whatever is coz of their huge goodwill of brands but the android phones are more affordable than iphones be serious also same goes for hyundai it's not about how rich the company is but how affordable the goods are. you have to be foolish to not understand that difference. some people are taking brand deals with automobile companies like Porche and you are seriously saying hyundai is huge as compared to that ??? 💀

[@soul3642]

plus none of these goods are actually "luxury" goods go and learn the difference for real

[@sanoyuzuru]

@kpopfan everytime i saw you under this video comment section, you have nothing but something bad to talk towards bts. did they hurt you or something?

[@angelinajenner1957]

@@soul3642 first of all main reason bts had samsung is bcoz they were ambassador of it, yes you heard it they would ofcurse choose the most popular group to represent samsung aka korea so if they had use iphone they would have got backlash. bts is thousand time richer than bp

[@theodora_pilates]

9:05 Yes, us older Kpop fans realize this is a marketing strategy but we're equally upset at watching kids become walking ads for luxury brands that are overrated anyways. These brands were a thing 20 years ago and dying since then, and now they found Kpop to leech off from, ugh.

[@michellemckinney4678]

Priorities. If people want to get into debt just to impress strangers that’s their problem. This mentality won’t change.

[@hestergnu6627]

This has long been a trait in Korea. There used to be a word (which I can’t remember) to describe girls who ate ramen for meals so that they could buy luxury handbags. It doesn’t seem prevalent in 2nd & 3rd Gen Korean-Americans, but I still see it in 1st Gen Korean-Americans. There’s a bit of the “keeping up with the Joneses” attitude. My mom is immune to it, but my dad has a bit of that bug. He recently bought a $2000 golf driver because his Korean friends all had them and were bragging about it

[@ablack012993]

Its like the Kanye West lyrics: “$10,000 bag with no cash in your purse” 😂🤣

[@ownsbytessa]

I love how JYPE artist working with affordable brands. Itzy with charles & keith, got7(former) with adidas and then continued by itzy, twice for bench and then continue by skz, skz with mahagrid. Even cosmetic brands, they're affordable. JYPE really prioritize the fandom loyalty. They made sure the brands that work with their artists are affordable enough for the fandom to support.

[@gargee840]

True ❤ I also love jyp family

[@ss_130]

It doesn't matter cuz at last they will wear celine, gucci, chanel or LV clothes in their Music Videos or in any other public appearance 🤷‍♀️ DON'T MAKE THEM LOOK DIFFERENT CUZ THEY AREN'T, if they get the chance for those endorsement of high end brands they will grab it for sure... I'm not against the trend but Be Real

[@ownsbytessa]

@@ss_130 obviously those stage clothing are sponsored pieces obviously chosen by their styling team. I'm pretty sure skz and twice have luxury brands lining up to have them to endorse their pieces but again jype really prioritize their fandom loyalty. Whatever the brand that they will endorse, jype will make sure that their fans can afford it as well. If we're talking about being different here, stray kids are different. Bangchan showed his closet. It was a small closet full of black outfits. Those are his personal outfits. Yes some of them are quite expensive but he wears them very often. He don't buy new clothes frequently. He doesn't even act like he's one of the most well paid member. He didn't parade around showing off his "personal collection of expensive jewelries" because he's been only seen wearing the same piece of accessories everytime. If I'm going to be petty with my comment, I'd say jype artists doesn't need luxury brands to show their worth. Their discography did.

[@ss_130]

@@ownsbytessa We aint talking about who's discography is better here 💀 And the stylist & the artist both choose the outfits...Like if JYP don't wanna show off/show rich influence like others why even choose the expensive sponsored outfits & jewels in the first place for their comebacks which are watched by everyone!? 🤷‍♀️ And didn't twice members started attending Fashion weeks of Luxurious brands like Prada??

[@ownsbytessa]

@@ss_130 attending fashion week doesn’t mean they have long term contact to promote the luxury brand. It’s just a fashion week. Attending fashion week doesn’t make them the “global ambassador” of that certain brand. when an artist is an “ambassador” they breathe, they live with the brand. They represent the brand. have you seen jype artist being an ambassador for a high end luxury brand? ofc they were sponsored to promote a certain pieces but not the entire brand. Well i need to exclude Jackson from the list because his contract with Fendi was under Team Wang. Not jype. Just need to clear that out of the way. So yes it’s different. jype stan don’t call our faves “the living prada, the walking LV, the breathing balenciaga” yada yada yada. Yes it sounds cool of our faves like that but it’s so out of touch when our faves walking in money when we fans just can talk about it, but can’t afford to support them. I'm a proud fan to be able to afford lee know's favorite items from poundcat. I'm happy to be able to buy itzy's charles and keith bag, I'm happy to be able to afford to buy mahagrid and bench clothing, I'm happy to be able to buy twice's case. I am happy to be able to support the brand that my faves endorsing. I'd rather to support my faves work this way rather than bombarding the internet about my faves being a global ambassador for overpriced luxury brand when i know very well that i can't even afford to buy it. 🤷🏻‍♀️

[@blopssom]

A lot of idols really don’t own most of the clothes they wear in public, hence why we see multiple idols wear the same tops or other clothing pieces. There is a video in which a day in the life of an idol stylist is shown and she goes to a place where stylists usually rent clothes from (and even designer ones), for idols. It’s pretty interesting

[@satyachowdary5291]

when fans are so over proud about idols having luxury brand offers and making fun of other groups for not having luxury brand deals it's obvious idols want to wear luxury things so people won't look down on them

[@Ha-young_is_Just_Too_Fine]

Exactly most of the time these Idol's mainly BlackPink would be nothing without Brand Deal's, even tho their parents would likely buy for them anyway. It is not a hate comment for anyone that assumed

[@joylrp9302]

so true. the stan mentality has gotten to a ridiculous point where many (toxic) stans of a group would declare themselves "better" than stans of less luxurious groups like the they themselves actually worked for the riches their idols recieve. it's getting out of hand ridiculous

[@ablack012993]

@@joylrp9302 and the toxic stans cant even afford to buy 1 thing from these luxury brands either. Its so delusional for them to argue over something they cant even afford

[@Returntonature145]

​@@Ha-young_is_Just_Too_Fine BP are just kardashians of korea

[@qetsiaqetsia]

@@Returntonature145 and you mom is the poor girl of the country

[@sapphic.flower]

I can’t be the only one a little heart broken that BTS were the ones who wrote a song about materialism and are now the actual largest money makers for these luxury brands that prey on the common wealth. I really wish that fans wouldn’t give power to these luxury brands that don’t even make their clothes ethically. We can support our fav artists in more meaningful ways than buying into these hollow, materialistic advertisements.

[@dangermellowalkerarmy7379]

BTS are very humble and kind ppl, they have to sign with this luxury brands because of their company and popularity. But at the same time they are very humble, they always never forget to promote small products. For example jungkook promoted kombucha, a drink.

[@i_aint_gonna_cry4u187]

@@dangermellowalkerarmy7379 do you know them personally…y’all talk like y’all know them for years😂😂😂I don’t understand idol worship one bit…but obsession is real so what do I know

[@vaneesavan2239]

@@i_aint_gonna_cry4u187 It's not about the obsession. BTS really well known for their philanthropy... They spend around millions of korean won for charity purposes.. And yeah! Now they're endorsing these high fashion brands.. Because now it's just another marketing strategy by the company. And unlike the newcomer idols BTS literally can afford these products.

[@devikakrishna7372]

Years ago, bts wrote abt how materialism affecting young generation nd their parents.. Again,they wrote abt people who cant afford those luxuries yet still trying to bag them without knowing the problms of their parents...at that time bts were also dont hv the money to spend on luxuries.. even if they wore anything,its all provided by their company.. NOW, they r millioniers.. They hv a 10 year old carrier with a huge discography.. they r ruling every musical charts..becm the pride of their country.. bt still.. even before they announces their second chapter, they mainly collab with local/korean brands.. or like McDonalds..! They do collaborated with Lv..bt as a group only..! And they dont even have their own insta accounts at that time.. they didnt promote the brand as influencers.. their main focus was/is still music..becoz, bighit nd bts doesnt wanted to focus on promoting luxuries at that time..before entering their second chapter, they tried to give their fans as much as music, legendary performances nd other fun activities to enjoy while they hold their group activities...So, after getting all these greater achievements as a group,after their years of their hardwork...they definitly deserve to shine on their own.. each bts member has the most power,influence,respect in the world to reprsent as the ambassdrs of luxury brands unlike some kids with 5 songs... Bts army includes not only kids, majority of the army fandom are adults.. we hv our own money to buy luxuries.. eventho bts starts promoting luxury brands individually, they still focusing on music more.. and barely promoting their brnds on instagram.. they releasing solo albums as a full length studio album..mostly written and composed by them.. They never forgot the pathway they came through.. and thats wat make them the best..

[@babrarose]

​@@i_aint_gonna_cry4u187 you also don't know them personally but you talk negatively about them.Kpop idols deserve better 😂

[@snowflakeismelting]

I’ve worked with Koreans and noticed that most of them put much importance on beauty and socioeconomic status. The women I spoke to preferred good-looking and rich men as their ideal partner. When asked about personality, they’d say that comes last.

[@estherrani9838]

That's really bad for them

[@casanova-late]

These luxury brands could care less about the idols themselves but they surely care about the profit.

[@parkpark6976]

I dare say it's because of blackpink that many brands dare to invest and have kpop artists represented. The luxury brand annual report that BP represents is at least $500 million annually that luxury brands sell using BP's reputation. (Thanks for the information from Vogue.)

[@abi_ni]

You missed the entire message of the video

[@debapriyanag8959]

Yes but they have the ability to influence just not Koren ppl but the whole world and they have high school fans but most of their fans are mature, blackpink is not just focused on Korean, they're now a global grp, so their influence.

[@parkpark6976]

@@abi_ni I didn't miss a message if you were to tell me about Korean luxury brand consumption. not related to kpop But luxury brands see the amount of money BP represents in the kpop industry. They dared to decide to let kpop be their representative. If BP can't generate more revenue for the brand every year If you are CEO Do you dare let kpop be your representative? I said that BP's brand value influenced the choice of artists in the K-pop industry to represent brands. You're just prejudiced and disapproving of the fact that BP is pulling the fashion industry into kpop. Because I remember when they were insulted for being just models.The only group in kpop But now you're skipping their truth, it's pathetic.

[@1Skorpia]

G Dragon was one of the first. 2013/14.

[@abi_ni]

@@parkpark6976 You are saying exactly what the video is saying. They are famous but not necessarily rich. These Kpop Idols are being cheated by their companies is the point of the video. If they are bringing in such revenues

[@poodles171]

LOL new jeans being ambassadors of those luxurious brands with few years or months of debuting , seems like hybe really payed to get attention for their new gg.

[@Nxlwennnn]

Frr, BTS and Bp being ambassadors after a while after their debut, in just a few months new jeans became ambassadors? Either it's the company or their parents influence

[@soleil7259]

Super rich people usually don't show it. Show offs walk around with luxury brands.

[@abi_ni]

Said the same thing about idols and almost got chewed out. African artists buy private jets and homes with cash with less streams and sales but tonnes of shows paid for by promoters in the UK and US. These idols are being largely cheated IMO. Their homes are like every regular homes in Lekki, Lagos. Thank you for being honest about'brand exposure'

[@habshi0974]

The reference to Lekki Lagos cracked me up lmfao 💀😂, You're Nigerian right?

[@abi_ni]

@@habshi0974 Yup and I mean phase 1 o. Then let them check out homes by Davido, Don Jazzy and even Rema. All paid with cash.

[@luw5244]

How many Africans do you know will be okay with the slave contracts that they make idols sign here in Korea? Lol. We don’t allow people ‘use our head’ like these.

[@abi_ni]

@@luw5244 our people can never accept these contracts. Not even Dior can use small Rema like this when he's meant to be on tour. See Davido's contact with Martell for $12m ...Davido collects this directly. then check Chivas and Lisa... YG will collect 3/4 of that money. Now Chivas and Tems has been signed.

[@uchemaduafu6479]

@@luw5244 I swear you can't cheat a Nigerian 😂

[@jisoo_is_my_life5796]

I miss the 3rd gen idols when in their rookie days they used to dress up like losers nowdays minors and people with no impact are becoming brand ambassador

[@victoriadealba5558]

even with 2gen, that wasn't that common - cl was literally a close friend of a designer already a year into their career, like, honey, be real

[@Everythingz127]

​@@cktemple3452 and so, what is wrong with it. Go and watch their old dresses, they were funny as hell, and EVERYONE was vibing with it. It was cool to dress like a "loser", it was a good mood. Fans at that time did not mind bug dresses or whatever. Please take your oversensitivity away form here.

[@mala_mane]

@@cktemple3452 no, but have you seen their rookie days😂😂

[@mala_mane]

@@Everythingz127 true, it's actually fascinating how their fashion changed over the years

[@shahirashamshulanuar3511]

@@cktemple3452 well EXO, twice, bp can’t relate that much since since they’re from big companies. But like do we remember vixx, bap, BTS back then? Their fashion back then were freaking weird but damn cool too HAHAHHAA XD

[@tryrothanak8825]

I can't even afford to buy albums nor attend the concerts of the K-pop groups that I like but I'm content enough to just listen to their musics. I'm broke so............ but doesn't mean that I would look good in those goods even if I do have the money to buy. People really need to stop caring about high fashion so much and start to look at the idol's talents instead. Their beautiful voices will be gone to waste at this rate if all we care about are their fashions.

[@Everythingz127]

With all the mangas that are in this world, ppl will expect me to buy channel and Gucci ? tsk tsk, seriously I'd rather buy my limited edition Aizen or black Butler tshirts

[@dassicajung4352]

I get it. I like to hear kpop music but i can't afford to buy even an album or the ticket for the concert. I mean i do like them but i love myself more and food.

[@kell475]

I'd actually love it if an idol wore affordable clothes. It'd be refreshing, and imagine how popular it would be if they wore something most of their fans can actually afford.

[@annabeladwoa505]

They do wear affordable clothes for Christ sakes! You don't see them wearing expensive clothes 24/7 do you? Like come on!

[@RavarsenBlogspot]

Luxury brand are the biggest scam

[@trishale6793]

ive heard this saying recently, really rich people know have to save money and wear average clothing, but people who are poor will do a lot to show off and save up for luxury t things

[@abigailyeboah5848]

Finally it time, I have been wondering why a lot of K-pop celebrity are now brand ambassador for luxury brands although I loved it at first, I soon realized that it what a scheme to get fans to buy their items which is now getting out of hand.

[@WeirdlyObsessed143]

ever since blackpink became brand ambassadors many other brands saw that kpop has a huge influence and started having idols as brand ambassadors this inturn is affecting fans and they are spending thousands of dollars on these products they are endorsing

[@oncebeblinkwillfoureverbeb2760]

​​@kpopfan hahahahhahaha dont act like ur fave didnt become ambassador of brands. And no need to blame others bcse of someones mistakes. Its same like, U also a sinner, no need to blame others bcse thy r the ones who involved u in negetive things. At the end, w/o ur agreement, nothing can happen.

[@eulalia3468]

Gdragon started it way before blackpink

[@runnnnnnnntoJesus]

@@eulalia3468 but it wasnt a thing before. now it's like a goal for a kpop idol to represent a brand.

[@eulalia3468]

@@runnnnnnnntoJesus and they all suck at it

[@WeirdlyObsessed143]

@@eulalia3468 even though Gdragon started it i think we could put the blame on blackpink as thats when the hype for this started

[@wanr5701]

When the society needs to own luxury things just to show that they have made it, it is a clear sign of inferiority complex within them.

[@aqilazhar998]

That’s why I rather listen to the songs and not look up who’s the artist. It’s better that way

[@Universemeong23]

Luxury brands in Korea are targeting low and middle class people that is the reason why they use K-pop idols to be their ambassadors. Also, they know that these people are willing to spend millions of dollars just for the sake of validation. Hate to break it to you but most upper class people don’t listen to kpop.

[@jennyzarcilla]

Dear youngsters who look up so much to kpop, save up for your education. That will last, your idols probably just be there for like 5 years, they don't even venture for investment which makes them broke once they are off from the lime light. Don't be carried away by awful fashion items, they wont last too.

[@chyme2465]

this is true. Some idols just won't take advantage and it's sad because they're not just going to be there forever. They started broke and still ended up broke.

[@estherrani9838]

Say it loud these fans are too offend to hear the truth

[@thecrebain6760]

It's starting to become annoying to see idols only uploading photos to advertise something expensive to the fans. In my opinion it is borderline predatory as we are now talking about teenagers demanding stuff that's worth thousands of dollars. I hope their parents tell them it's not about the luxury goods you own in life.. (then again if this is the accepted social norm.. I don't know what to say)

[@ablack012993]

I think this is why Lisa was not allowed to promote Money in korea or do an official MV because it promotes a bad message (eventhough lisa is still amazing!!)

[@ytytlee4560]

The Louis Vuitton ambassador lady at 8:35 - 8:39 (ARE YOU KIDDING ME?) How is that face ambassador fr?!

[@FABULOUSQUEEN]

💖😍THAT'S MA GIRL HYEIN 😍💖

[@icecream1397]

We went from buying Albums to convincing kpopfans to buy other stuffs marketing department is working hard lol

[@ryomtn]

i love kpop , i love their music, but sometimes things are a little extra..

[@laylacox4187]

Fr

[@uwuuwu4388]

*I remember the old days were fashion is just fancy outfit*

[@youngmoney1346]

Yes

[@rahulsahu4.3.3.7]

The whole k-pop is now fashion deals and Spotify

[@Neo-Queenserenityt2l]

If I was a kpop idol I would much rather advertise the things I like, like manga that isn't very well known and stuff like that not brands like Gucci etc and it's honestly sad that because of kpop idols young middle schoolers want the same brands they have it's honestly disgusting

[@chi9524]

Yeah but kpop idols don’t have a choice in what they advertise. I’m pretty sure most get in trouble for accidentally saying/advertising products that aren’t chosen by their company

[@sapphic.flower]

I agree, I’d love to see idols get to promote brands and businesses they actually personally like. Sadly, idols aren’t actually given an option, it’s their companies. And as presented in the video, Korea’s pop culture is still heavily materialistic and classist that I don’t even think a lot of idols are exposed to smaller or niche companies and even if they were, Kpop companies and luxury brands have such a tight knit relationship that they probably aren’t allowed to sponsor “competition”.

[@nesisgontier8841]

yeah is sad but is literally whats giving idols money, cause their music for the first years is just money for their labels until they pay their trainee ''debts'' and when ppl like wonyooung becomes an embassador for a brand like miu miu that means her image is making her money and helping her pay her label fast and actually gain money from her job, the thing is asian ppl and asian teenagers are really into keeping a i'm disgustingly rich image for appearance, even more than other countries, and theses labels aren't gonna let their little mines of gold waste, cause those embassadorships really work.

[@wvang0013]

The company decides what you wear. Idols are billboards.

[@i12r39]

The company decides not u

[@অনুরাগতৃপ্ত]

The 4 Queen of kpop destroyed kpop music culture by focusing & inspiring others rookie idols to become band ambassador & destroy their precious vocals. They are the worsts gg in kpop to destroyed 3rd generation & now destroying others career for their own money greed.

[@nguyentrang387]

My 2nd gen idols TVXQ wore fan gifts, festival jackets, tour shorts to the airport LOL. They do have many luxury brand clothes but they dress casually 90% of the time LOL

[@atv9231]

No offense but gen 4 kpop idols looks more like models especially girl groups rather than musicians. That's why my interest in K-pop has been kind of decreasing lately. And I am not targeting the idols I am talking about the labels.

[@keekeewaka]

I appreciate idols like taehyung and jungkook, you'll see them wearing the outfits often like that floral shirt and black sweat shirts lol. They seem like very real and I me relate to them. It's not an offence to other kpop idols but like you mentioned older kpop fans understand it as a marketing strategy but it might affect younger kpop stans mentally, they might feel insecure or think they're judged on the basis of the branded items they own. And there's a wave of fanwars on twitter where fans of certain group act like they are the ambassadors of these luxury brands. It's just 'who's got the bigger brand' and delusion of fans combined making the whole kpop fan culture all the more toxic. When i hear about kpop idols it's usually about Paris fashion week not their music.

[@Maria-uv9pd]

Meanwhile, I was watching a behind the scenes Vlog for a kpop group touring the US, and the artist was all excited about the three tshirts he had just gotten from WalMart. There are lots of very down to earth artists in kpop too. One think I find endearing about my ults is that some of them have favorite shirts/hats/etc., and you can see those items popping up on lives and behind the scenes videos for years. So, yes, Kpop is very visually oriented, so dressing fashionably will be a thing, especially for more popular groups (they have more visibility and more money), but mileage will vary.

[@waddleduck2029]

Ooh, what was the kpop group who shopped at walmart? I would like to see some down to earth artists. It would be a breath of fresh air.

[@Maria-uv9pd]

@@waddleduck2029 oh sure. It was Oneus,

[@FABULOUSQUEEN]

👑🖤TATIANNA PINK👑🖤 👑🖤LOVES BLACK👑🖤 👑🖤LOVES GLITTER👑🖤 👑🖤VERY GLAMOROUS👑🖤

[@fledglingcrafter]

Remember when Won Young showcased the MiuMiu shoes? That was one item that I really wanted to buy when she wore it, it was so beautiful. The strategy to use idols as brand endorsers, brand ambassadors and brand partners is a real quick way to sell products fast.

[@princessnoa10]

living in SK is so haaarrdd. I have a dream to visit SK, but only for a vacation, not for living since I knew I may never able to catch up their lifestyle. You always need to looks perfect in body and beauty, and also using high end or designer brand for the fashion. just thinking about it, I feel depressed :( if you are pretty and rich, I think you are able to live comfortably in SK. but if you are an ordinary person, I think you will struggle a lot.

[@astercosimia6507]

It is all about perception. People buy expensive stuff to look rich. And why do they want to look rich? To validate themselves through others. There are some societies that propagated this notion and unfortunately SK is one of them. However, if you have that need of outer validation , you will never be happy in any place.

[@plushy2865]

I am so disappointed in all these Kpop idols saying yes to these contracts and these kids wanting these things and getting bullied for not having the expensive things. Kpop is becoming about image more and more and not so much about the amazing music, I remember when luxury was only a backseat to Kpop in 2018 and most idols had custom outfits made by stylist or pieces from stores like h&m, still not a good brand, but didn't promote luxury ideals that are even worse for the world.

[@ashleyloml]

Luxury brands are just trollers of poor and middle class people. Since kpop gained popularity they're going all out now imagine seeing 14year olds as house ambassador what effect it'll have on ordinary teens

[@carolawasberg6271]

It's always been like this. All parents has to darn head strong and say to the kids that if you want it work for it youreself to earn it and learn to value it. Parents are doing wrong when they just give.

[@hifzaazam2330]

As someone who grew up pretty comfortable, luxury items are a scam unless the resell value is good. K-pop fans/ people trying to look rich should invest their money and become rich for real

[@Riemanu]

😂

[@_sarcasmiss2141]

My friends and I brag on how cheap we got our stuff 🤣

[@rose-mm4tv]

hahahah same

[@Sanlix-dx1ph]

Are you indian?

[@പരുന്ത്]

​@@Sanlix-dx1ph yeah that's something only indians do as far i know.

[@Katarzyna-itz]

The Luxury brands trend is so dumb Some people in school Bullied me in school cause i was wearing normal shoes and not Brand shoes And asked me if i found my Shoes in a trash can I really cant get people who buy things just because they are a trend or Extremly expensive What is the matter at the price of something

[@uchemaduafu6479]

Don't care about what they say , afford what you can get 😌

[@Jpeternal13]

Live your life to the fullest and be easy to yourself and family… care outsiders less.

[@MyHandle4455]

People do realize that 90% of the items the idols are wearing are not theirs right? A stylist just throws it on them for their walk to the TV station and then literally takes it off them the moment they get behind closed doors so the items can be taken back to the vendor.

[@Everythingz127]

Brands give you dresses to wear and advertise but later on take it back. I thought this was common sense 🤨🤨

[@tasi4372]

There was a time kpop idols used to come from extreme poverty, and we rooted for them to make it big. Idols like IU, Yunho ans Jaejoong from TVXQ, members of Big Bang and many other brands were all self-made. We followed their journey and their music reflected their life. Even some of the BTS members went through extreme hardships. Their income and net value didn't matter to us fans because we wanted to make them successful. Their humbleness won us over. Now, every kpop idol seems to be born rich. It's all glitz and gold. I don't find good music anymore. It's hard to root for them because their music doesn't reflect passion and hardships anymore. Some make great music, but it's nowhere near what the second and a few third generation idols were.

[@chiochie2519]

Should be fixed, Minji not becoming a global ambassador for Chanel. She's for Chanel Korea.

[@lalita2324]

Luxury brand ambassadors but mediocre music, having no talent whatsoever but being in big4 can make them talented 😂 it's so sad that kpop has become like this

[@hypegurl_2000s]

Thank you for this eye opening topic about the kpop+luxurious brand collaboration. Specially to those teenagers aiming to be their kpop idols, aiming to buy luxurious products and flex. I hope more content creator will post lots of this issue and give lessons to this younger generation losing the simple path way of life.

[@apartheid84]

Age doesn't bother me, since all of us from the time we are babies must dress up and follow fashions, whether luxury or not. What should matter is if the idol is focused on his music or just on modeling, since the main meaning is lost. I am grateful that BTS, after a successful first chapter that lasted 10 years, now gave themselves the opportunity to work with brands that represent them as individuals. The vast majority of fans are adults and more than one will be able to afford to buy clothes

[@TheHispanicJukeBox]

You know spending like that is fine if you can afford it but just remember that when you die you can't take that stuff with you maybe a few things here and there but to go overboard with luxury items it's just not necessary.

[@madkrakatoa]

There is this woman who used to brag about her luxury lifestyle and items...couple of decades later her rent is due for half a million euros... Even if you can afford it now, you will always be in a chace to keep up.

[@illadss]

just a small correction: jia had only few things that were knock-offs and they were proved which ones were. she is indeed a very hard working influencer.

[@Tjeos]

For real since she went to do an exclusive interview bringing 500+ luxury pieces of hers. Only 20 were fake. Most being gifted to her, given through her agency or from her modelling shoots as a catalogue model.

[@Idkhehetf]

Groups who are very popular like BP or BTS don't actually fake their luxury, Twice doesn't spend that much but is it very popular. Newjeans actually overlooks themselves so does IVE. Please Bunnies don't accuse me of this, it is actually true and they shouldnt spend the money they make.

[@edeary]

kpop idols started to become walking advertisements. All airport looks are plastered with chanel, dior, gucci, etc. People are spending less and less bc of inflation and seeing all of these advertisements online on every 3rd post of these idols just makes me angry. Fans just have to stop consuming so much in general. Consuming culture is toxic esp. when it comes to luxury goods. These brands make millions, dont give them more by getting broke yourself - be clever ! Most of these brands arent even that environmental friendlier than other less pricey brands, its just obvious trolling these brands do at this point.

[@shraddha-7949]

The fact that Hybe paid for Newjeans to make them so called "ambassadors" of the same brands as Blackpink to compete with them💀💀💀. How do people even think that minors can become brand ambassadors of such luxury brands like Hybe literally paid for them💀💀💀💀👆👆👆

[@jeanmainelu6235]

Thank God the group I stan wears and represents (and songs flex) ulta luxury but also appear in the most “i just woke up and i didnt have time to get ready” look. It gives the human connection.

[@RoniForeva]

I just finished watching a k drama out of boredom and their blatantly obvious obsession with brand names is just so comically tacky

[@thinkaboutzu170]

Seriously!!!! Finally someone speaking about it . After seeing some kdramas and videos I always wondered why can't they live in a spacious house with normal items instead of living in a congested house with luxurious clothing and makeup and bags and so on .... the one thing I would like to say to the younger generations is pls don't get influenced by these . We must be happy with what we have . As long as u have CLOTHES it doesn't matter . Doesn't matter if it is a $20 jeans or $2000 jeans IT IS STILL A JEANS WHICH WE WEAR . As long as u have a bag for keeping your stuff it doesnt matter , as long as u have makeup and skincare which is suitable for your skin it doesnt matter .our parents work really hard and we work really hard to earn a living and if u r student u must work on your career . U might buy 2 or 3 or these luxurious products for your satisfaction but if it is to show off pls don't.if it is your parents money then definitely don't. Bro seriously some of the dresses these idols wear r expensive than my annual house rent . THE DECISION U TAKE DEPENDS ON YOUR MINDSET !!!! If u look at me I have been a kpop fan for years and I have watched tons of kdramas .. but I never bought any merch or luxurious clothing of any kpop group or brand . U need to understand that idols mostly do not own 90% of the luxurious clothing they wear . It is just companies which use idols as an advertisement tool . We have no idea what is happening behind the camera . The dresses and jewelery worn by them r returned . It is all the kpop companies who do these . A lot of idols dint even receive their salaries and even if they did it is very low . It is all business. Luxurious brands use idols to sell their products and companies use idols to earn money . There is no guarantee or proof that idols own all they wear!!!

[@nishanthinayana1232]

I hate when ppl post the pics of idols in airport and other events , mentioning the price of each item they werw.. Specially blinks.. It's like all they have and wear is luxury clothes.. Nothing normal.... Its just not normal

[@theofficialpeterkim]

This is prevalent in areas where we live. We see many Koreans who live in apartments and lease a nice car to show off. I guess it’s a culture thing.

[@solmartel360]

About fans “calling out” idols: who tf do people think they are to believe that celebrities owe them shit? How delusional!!!!

[@sandragrace6402]

It may just be my personal taste, but I don't understand the hype around clothes and accessories that have giant brand logos. When I see clothings that have brand logos on them, it's not attractive to me. Then I watched this tiktok about how luxury brands have tiers. They have the "commoner tier", the products have brand logos in them. And then they have "elite tier" that's apparently saved for the old money people. I'm over here liking the "elite tier" and I don't even have the money for the "commoner tier"

[@jjmjjm99]

i find it so weird to prefer spending so much money on luxury fashion instead of traveling or buying a home...

[@sayurinz]

not only that, but most kpop idols go under debt which they have to pay off. i think one ex idol said she went under debt after all the cosmetic surgery that was put on her because of her company.

[@se-lene]

I watched someone's video on this phenomena, and in east asia, people put a lot of care in how they look, abd how people perceive them. Most of them buy luxury just to have others look at them and think they are high class, earn well and be appreciated. They want to be like the others so they aren't bullied or left on outside their group at work/ friend group etc

[@tamakikun5109]

I was so sad when Kai's Gucci collection dropped and I couldn't afford it ㅠㅠ

[@alonasolovjova4009]

Back in my days I was just happy to see my favs do a commercial for baskin robbins or a music video for a new phone😆

[@t.varshitha]

I am an army and a blink I Am proud to say that I have never even once brought anything they wore or promoted and not even their albums photo cards nothing I do support them but not in a financial way but more of supporting their passion Would I reject if someone gave me those things for free? NO of course I'll take it

[@mito5030]

Bust song Jia’ is actually very rich. Those knock offs are only 5% of her closet.. she’s always buying Chanel bags and expensive items on her KZbin videos from the official stores you can watch them.

[@lullanoona]

where I live (Hawaii) people on welfare carry around luxury bags like it's a flex, but we (middle class) all know they got that at a secondhand shop. i think people just buy luxury labels to feel less poor. while the actual rich people wear plain shirt, jeans and slippers here.

[@Overlordvoldermort]

It’s kinda sad that people prioritise such meaningless luxury items instead of things that matters. Yes they may be nice (sometimes), I do own some luxury items that I got when I was younger, but now as I’ve grown older, i find myself leaning towards unique novelty items because they’re just more fun but to each of their own

[@gaixue94]

But Korea (like many other countries) worships good looks. In clothes, accessories and even places. When I was there, it was very interesting to see the clash between this "pretty" oriented society and the more realistic, authentic, older, not as pretty side of the country. This also happens in the idol industry, obviously. One thing I've realized is that idols don't share their dorms as much as before (i got into kpop in 2012), and many groups showcased their living spaces which were, mostly, so small, full of stuff and somewhat claustrophobic in my opinion. It was so interesting to see that they returned there after their schedules, but people tend to forget that being an idol is not luxurious at all: they don't sleep much, don't have much time for anything else than practice and work and many of them don't see much money at the beginning of their careers (this could take years). But the industry is for the fans, to sell a type of life, youth and beautiful people, and also luxury. But that's just work, not reality.

[@travis1271]

when people are worried about a logo you know there's something wrong

[@skyfitsheaven7393]

I'm so glad I live in Europe, we wear whatever we want and live happy without any rat races.

[@s_stv_m_c6538]

Wdym by rat races?

[@paris.998]

As a European, what the hell are you talking about

[@keq27]

Funny how most of the luxury fashion brands are european

[@lenoarenasa459]

So sad, i read one of the article a former staff of a well known kpop company said that, a price of a single branded jacket that idol wore is not even half of his salary in a month.. and most of them can't afford it..unless your group become famous,..

[@josefaharrison]

watching "the glory", seems like koreans are a bit too much in love with money.

[@pokpokishification]

i'm happy the new jeans girls are getting endorsements (and probably earning lots of money from them) at an early age but i wish they'd dress them in something age-appropriate. those children look like they raided their moms' closets sometimes and are wearing clothes that are too big for them, and i don't mean the size of the clothes. i wish they're also given time to develop their sense of style first because they don't look confident in them and they're effectively just dolls for people to play dress up

[@pokpokishification]

@Toko ABC of course it's not my decision, I'm not deluded. It's just my observation and only time will tell if those brands made the right decision. I still stand by my opinion that some of the luxury endorsements do not suit them yet.

[@Ordinarydreamer2.0]

I’ve never look at a K-pop idol and wants to buy something expensive. So it definitely depends on the person. I mean concerts are in thing but you never really see the wear their cute outfits again so I’m sure most of them don’t own any of it.

[@saveaia263]

Other idols can afford to buy lots of luxury things, but there are also idols got sponsored by luxury brands , so that's why they look so expensive and super rich.