Everything You Need to Know About Nike's Famous Swoosh Logo

Affectionately referred to as the Nike tick, Nike check, and other nicknames, the Swoosh was created by student and freelance designer Carolyn Davidson, who was paid a mere $35 at the time. Today, Nike is the world’s leading manufacturer of sports equipment, footwear and apparel, sponsoring many of the world’s top athletes like LeBron James and Cristiano Ronaldo. Find out about the history of the Nike Swoosh in the video above.
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[@FashionRoadman]

The quality and just meaning and story behind recent highsnob videos have been so impressive. Great production levels too. Thanks for this great content on youtube where good content is rare.

[@highsnobiety]

Much love 🙏 we appreciate you.

[@ikramwasabi2692]

@@highsnobiety this is why i love Highsnobiety

[@realwann]

Additional infos: The font used for the Nike logotype is Futura Bold - from a Graphic Designer who knows one thing or two about fonts..

[@robinsonblanc]

As a hard working graphic designer, this video gives a lot of substance to young designers for what we should look for in a logo. Work hard for a logo because it may one day become your residual income and more :)

[@fonofilitoomata6310]

Nike will forever be my favourite brand ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

[@raymundbenedictponce2695]

This is the exact reason why we hire designers because they're good at what they do. You may not like or may not approve of it. But they can visualize the visual representation of your brand without bias than you do.

[@DerekBesier]

1970s origins never cease to amaze

[@Daemon1995_]

this right here is history

[@nikeisagreekgoddess4135]

Somewhere I read the swoosh logo was inspired by an ancient sculpture of the Greek goddess' wings. Just look it up and compare the wings to the vintage Nike Cortez or Blazer swoosh designs. It's even cooler to think about it that way. Your Nikes represent a goddess' wings on each side.

[@hughmcintosh1246]

Nike was the goddess of victory.

[@Moodboard39]

Nike name after goodness

[@rameshweston2805]

More of this. This is good!

[@highsnobiety]

Thanks Ramesh. More to come!

[@Vstrum]

Greatest logo of all time

[@chuckcelemin4345]

I'm guessing it grew on him.

[@Seanothannn]

Fun fact: you didn’t say that Long before they thought of the word “Nike”, they were actually going to choose “Dimension 6” as the actual name for what we know today.

[@Moodboard39]

Can't mention everything .

[@PHOBlIA]

1:39 I see you off-white in the middle pic

[@SilentzxMiku]

the brand that makes nearly everyone goin crazzy every weekend smh

[@namirelez6739]

How did the Adidas Trefoil come to be? 🤔

[@franciscara99]

SWOOSH STILL THE GREATEST

[@TheM0nsterX]

there was that vans line one the shoe

[@maulid3514]

"Please don't touch my swoosh, uh huh"

[@lycagos1278]

it's a representation of a wing, goddess' nike

[@benfromlabuan]

WAKANDA FOREVER!

[@hellu00]

damn..

[@erikanderson7332]

Everyone who says they’re a nike head, must read shoe dog!

[@Moodboard39]

Nike ? Take a hike

[@AntonioManaligod]

Cool to know the history of it!

[@fahlevianwar1570]

#TeamNIKE

[@multiversecatastrophe]

My teacher told me to watch this lol

[@allysonsan8906]

Do Puma please!

[@Raionreynolds]

Do Converse

[@EM-ez1td]

Its saturn’s ring

[@ojsimpson8426]

Do vans

[@junminwu9380]

Great video

[@pillihpzelaznog2017]

*Fire*

[@mars7357]

Guess your not gonna talk about the sweatshops in Indonesia 👀

[@kolorish]

According to Knight she got 500 shares, none of them sold by her yet.

[@theviewer6889]

Good to know that if I ever make it in the business I'm gonna get payed dirt cheap for factors out of my control.

[@Moodboard39]

Wtf, maybe ur shit sucks

[@marc_jach5173]

nike

[@md.rifatmiah5878]

good. Thank

[@sloomjumah5288]

It's still just feels like I am watching a documentary of a murder or something .. so ominous!!

[@avenueparkwaylane7093]

NIKE FOREVER!!!...I know they do fucked up things and hell yes I want that change. But I’m not going to deny that I love this fucking Iconic brand. Because when it comes down to all corporate shit is the same

[@Moodboard39]

They all money hungry . Not a fan of Nike . It to overrated . I rather puma . Or addias ...Nike same as apple

[@makidudrie85]

Adidas disliked this probably

[@chrisplantinga8799]

Im litteraly gettin the first nike sketch as a tattoo this saturday

[@highsnobiety]

Now you can drop that knowledge about it.

[@highsnobiety]

Could you grab a pic of the Nike tattoo and sent it to us on Instagram this weekend?

[@ThanhHuynh-rx3lu]

chris plantinga That is stupid Chris to get a tatt of swoosh. You don't ever own the company or get pay to advertise the brand. Even phi knight don't have a tattoo of swoosh.

[@k1tty767]

intreastin

[@jenna2026]

That designer also gets 10% in royalties for their work in every sale Nike uses their logo on.

[@Moodboard39]

Rich AF

[@archaik9373]

Nike Huaraches at 0:28

[@raydenswrldd]

My professor showed us this

[@georgetriadafillou6958]

They changed the angle of the Swoosh a few years ago

[@Fleetwood369]

Do kappa's logo

[@benaiah2647]

BEST SHOE EVER! USE TO PLAY BALL IN THEM. not to many people know about them...

[@fedrigaz]

some one know the song ?

[@total90soccer1]

Swoosh as in look not ooo

[@giovannimh]

ALL DEY IS UP NEXT

[@paphl3583]

✅

[@tammysanders9565]

It comes from the Egyptian hiroglfics

[@AdityaPatilR]

Never tell a girl to design a logo

[@dwaipayandattaroy9801]

Nike is consistency corroborator

[@4569cristiano]

bron & CR7

[@adiladnan927]

Adidas the best in the world

[@Moodboard39]

Puma ...

[@nonamenolast4648]

No .... just no

[@thunderign4040]

It's pronounced 'Nike' like bike but fucking Nikey lol.

[@tomwolf4609]

Good shoe..to bad kaepershit got involved...

[@Sam54631]

The reason why I hate Nike. They paid the freelance designer for 35$.

[@thebreakfastmenu]

In 1971, that is about 250 dollars in today's money. Plus, they weren't a giant corporate entity yet. They were literally just starting out. The stock she got from Nike is worth millions.

[@Moodboard39]

​@@thebreakfastmenuthat guy a idiot

[@scottishweirdo1567]

1k like

[@josephstalin9900]

asd

[@ShariqHafizi]

Early

[@mariaking8601]

Fun fact: Nike's logo is the cotton scale from the days of African slavery.

[@rks5457]

And the three stripes were inspired by THIRD Reich and the spaces between the four fingers of a heil Hitler salute.

[@PhalgunKP]

Isn't it pronounced as NikEEEEEEEEE. Anyway you guys should know better than anyone and here you are calling NikE nik !!

[@FullOfMalarky]

Phalgun KP I think you're mistaking when they say "knight" which is one of the founders last names as "Nik" because every time they say "Nike" it's correct

[@RezaulKarimArif]

ADIDAS 💯🔥

[@danielgracey4643]

Rezaul Karim Arif oof

[@azeed5004]

Adidas is fucken shit

[@DanSyncMC]

Umm wrong video

[@muhamadfaiz252]

trash

[@okaypearl]

no

[@hayleyscott7974]

It’s not “nikeee” you don’t ride a “bikeee”

[@felixthefox100]

Looking at the spelling, one might guess that Nike rhymes with words like "bike", "like", or "mike", but this is not the case. It is pronounced in two syllables, rhyming instead with words like "crikey" or with a bit more full second vowel, almost like "my key". In the International Phonetic Alphabet, these pronunciations can be written /ˈnaɪk.i/ and /ˈnaɪk.iː/. This is because of its Greek origin. Nike comes from Classical Greek Νίκη (Níkē), which was pronounced something like "nee-keh" (/níː.kɛː/) in the Classical era and is now pronounced a bit like "nee-kee" (/ˈnici/). It is both the word for victory and the name of the goddess personifying victory. But Greek words entered the English language a long time ago and have pronunciations that are now far removed from how they were pronounced in Ancient Greek. Established names in Classical Greek mythology and history usually have traditional English pronunciations based on how they entered the English language, which was through Latin. But for Nike, we don't use the Latin form of Νίκη, which is Nice, in English. This is because in Latin, Νίκη was usually just translated to Victoria, which is the equivalent Roman goddess of victory just like Jupiter is the Roman equivalent of Greek Zeus. The Greek letter kappa (κ) becomes c in Latin, for example in names like Circe or Hector. But many languages including English use a softer sound for c in front of vowels like e or i, so people began to use the letter k for kappa so that it would always have the hard sound when they were borrowing names directly from Greek rather than through Latin. That's why you sometimes have the same Greek roots spelled with c (borrowed through Latin) and with k (borrowed directly from Greek), such as the dinosaur name Triceratops and the protein keratin, which both contain a Greek root κέρας (kéras) meaning horn. So the form Nike was taken directly from Greek, but otherwise it is pronounced like other Greek names which became established in English through Latin. The traditional pronunciation of Latin words in English is a huge subject on its own, but suffice it to say that the pronunciation of Nike follows the Latin stress rule and the first vowel is the long i sound as expected. Also, the final e is usually pronounced in learned words from Latin, and especially when it corresponds to the Greek letter eta (η). In the traditional pronunciation it is pronounced in names such as Aphrodite, Circe, Hecate, Persephone, Phoebe, Psyche, or Selene, perhaps out of awareness that it represented a long vowel in Ancient Greek. So Nike follows this pattern. There are exceptions, though. Thrace rhymes with "face", and in Shakespeare's time Hecate was usually pronounced without the final e, and often written Hecat.

[@chuckcelemin4345]

Since it's a proper name it's pronounced any freakin' way the company says it's pronounced.

[@shorx9199]

It was made by a company, it's not part of the English Language.

[@itsshreyshrey]

@@felixthefox100 daaaaaamn that was long

[@Moodboard39]

​@felixtwhy u giving a damn essay hefox100

[@shortstuff9591]

If the logo had been designed by a man he would have been paid a whole heap more!!!!!

[@trashgang8805]

Beacouse of a waffle maker

[@lorenasuarez7700]

///ADIDAS squad

[@AdityaPatilR]

Such a crap brand

[@Moodboard39]

Don't like it either ...puma better ...

[@AdityaPatilR]

Such a crap logo

[@RockieGFX]

Aditya Patil and ur a fat crap of pure bullshit

[@jovialfaltisco548]

Very ugly logo.

[@Moodboard39]

Just a check ... nothing ugly ...just jealous cuz u can't make any...