The Shady Business of Payola in Hip Hop

[@yen-8680]

When a label/ artists doing a promo in radio / Spotify , what is the line between acceptable promo and payola?

[@reallydaplug230]

How much you can afford in lawyer fees

[@thelastgreatpoet5219]

Ye is a hippocrate he did the same shit now he no longer hot he hates others lol

[@HumblySpittin]

Everybody that gets spins on any type of platform is considered payola theres no such thing as promo promo is payola when there is big money promoting you and marketing you now a Indie artist that noone knows that's putting their money out to try and get noticed is promo lol

[@HoldUpTheSun]

@@reallydaplug230 fax

[@HoldUpTheSun]

Wait until they find out about billboard

[@TheCollector1985]

Payola still goes on today. Radio plays the same five songs everyday.

[@Deezy07]

You mean 5 times every 2 hours or something?

[@TheCollector1985]

@@Deezy07 exactly! I remember here in Chicago three of the top radio stations in the city playing Rihanna song umbrella at the same time. I was like just cannot be anything but payola.

[@ErickReyesRomeroBanks]

@@Deezy07 nah more like an hour

[@stringer2295]

Facts

[@JayDoubleyoo]

Deadass on point

[@josiahdavistv1216]

Ever since nicki said payola I've been hear it everywhere

[@SarahYusra-s7l]

The funny part is she got exposed for using it

[@JayyJay92]

I think that’s like me saying look for red card you’re gonna notice them more. Payola been around since forever and it’s been called that since forever.

[@Rtbj335]

I knew something was up bc on the radio you hear the same 10 songs everyday

[@RichMMedia]

Bro here in Philly a lot of times you hear the same songs on two different stations that's supposed to be for the streets 🤦🏽‍♂️

[@matucomedes]

@@RichMMedia u just described every radio station in america. It's the sameshit in orlando and the bay here in Florida. No way payola ever went away.

[@fettywap1738]

Same in the UK

[@VanNuysCountryClub]

Y’all still listen to the radio?

[@fettywap1738]

@@VanNuysCountryClub in the car sometimes

[@jmelz155]

This why I haven’t listened to the radio over 12 years.

[@drainboy3980]

i was born in 05 so i dont think ive listend to radio since i was lil

[@ushakur5201]

There ruining everything with greed especially Sports.. It's time to stop giving these people our money that's the only way to teach them a lesson... But they'll take there money an use it for some other evil... Who ever built this economic system is going to lose at there on game even if it means killing there not just gonna give up there money... It has to be families very rich spoiled families running the country

[@nogrecords]

Me either

[@LatchKeyOG78]

Since Pac died...I swear.

[@prospect4954]

Facts! I went from cassette, to aux, now Bluetooth in my car 😂

[@laylae1669]

It's always been a thing tbh. That's why you support artists that you actually like and not what the radio/media is forcing you to like. Simple.

[@marks.6869]

Well said

[@mizuko6132]

It’s basically just shows you people of the masses don’t know what they like.

[@laylae1669]

@@mizuko6132 Exactly, like it's sad. I can understand the youth but not the rest of us 23+ . It's like people don't FULLY support the artist they genuinely like, but instead give fuel to the payola-like artist.

[@laylae1669]

@@marks.6869 Thxs.

[@scopemaverick8733]

This can be seen not only in music, but in life, itself. Most people are robots. Easily programmed to act and react accordingly. You see it in music, fashion, interests, behaviors, etc. The whole gamut.

[@lajuan4306]

"Did I lie?!?!?!?"- Nicki Minaj

[@darshin95]

She’s literally breaking rules and only got #2 behind Travis

[@dawb86]

LOL. Come on, now. I love Nick too but we not finna act like all the Young Money artists didn't benefit from this as well. EVERYBODY in the modern era (the last fifteen years in the industry) that got serious radio play did.....

[@JB-lm2nw]

@@dawb86 Nicki didn’t actually get a huge amount of radio. The only songs that did well on radio were her pop songs. That’s why she calls out payola because she didn’t benefit

[@elroe327]

dawb86 no tf she didn't.

[@dawb86]

@@elroe327 Y'all really want to throw the cape on for her like I'm really disrespecting her like that lol. What part of EVERYBODY in the last ten years benefited from it don't y'all get? Don't matter how much y'all love whichever artists, they got on cause their labels executed power, not just off talent. This ain't 1993, the DJ's haven't ran shit in years...

[@JahNuhThunDeeTheOneAndOnly]

Correct me if I’m wrong but I feel like payola and industry plants are two sides of the same coin

[@RealLaone]

More like the same side tbh

[@jasonv6319]

If thats the case than its acceptable cause the biggest artists in the world are plants ei mj, 50 cent, ja rule, kanye.. like seriously a plant is if someone is trash and gets mainstre attention, if you got talent and your getting “planted” why not capitalize off it especially if you got a catalog to profit off of and make sure that the record isnt taking your masters

[@thirteen_candles9806]

@@jasonv6319 don’t you dare compare them to plants like baby goth, and especially jumex. You don’t see ACTUAL artists getting professional music videos, features, and are pushed super hard, when they have like one song, they don’t get professionals like taco directing and shooting your first music video for your first song.

[@philadelphiaslim4144]

People make too big a deal of it. This shit been goin on since music started. Bribing, payola wutever name u wanna call it. But the playing fiels is leveled now with streaming services and youtube. The only thing payola affects is radio plays which ok ya the artist may make a little more money than they would have but either way theyre gona make millions and also the song has to be somewhat good music no dj is gona take money from me to play my shitty song with no flow and a wackass beat. So it really doesnt affect much these days. Back kn the day, sure but today... na. Look at 6ixnine. Enough said.

[@jasonv6319]

@@thirteen_candles9806 never mentioned baby goth, those are the plants that suck and get promoted, im (SPECIFICALLY TALKING ABOUT ARTISTS WHO GET PROMOTED TO THE TOP EVEN THO THEY HAVE THE TALENT TO) Mj had his dad as a head up at mo town with the connections to get him in the industry (Is he a plant) by your logic yes he is... Great artists and i dont think they are plants but yall gotta be more specific with who is considered a plant and who isnt

[@SeVinKru3ger]

Turn the radio off & leave it off, support the artist you love especially the independent/local scene & LEGENDS. This is what Method Man meant when he said in that interview "How the f**k are these new rappers getting all this money & flying on private jets.... and no one even listens to their music? I don't even fly on private jets and this is Wu-Tang Forever" It's all rigged!!! They push the garbage to the front & the real hip hop to the back!!!

[@eugeneangwa4466]

I dare the new rappers to sell stadiums across Europe alone if indeed they are huge with billions of streams.

[@SeVinKru3ger]

@@eugeneangwa4466 Facts!!!

[@PuertoRicanPretto]

To be fair, it’s not about real or fake hip hop. It’s about what makes money, if the shit makes money then it’ll stay in the for front otherwise, they’ll push it to the back. As a business person you should understand that. Either get with the times and recreate it in your own way where you stay true to your craft or call it a day/quits or w.e. At the end of the day, this shit is a business.

[@eugeneangwa4466]

Hip hop generates 15 billion dollars a year, yet it still creates millionaires who are under slave contracts faking wealth , as the men behind the curtain pocket everything yet they will never sing , the cycle has taken place across all genres of music leaving entertainers no choice but to use other avenues to try making money, just because artistes trend in the social media and billboards doesn't equate to making billions .

[@ronaldhonore1452]

@@PuertoRicanPretto It's a pay to win system. There are very talented rappers who talent speaks, but they get push behind when non talented artist has to spend money to get airplay.

[@andredavis1844]

Cardi is a prime example of Payola. That new song Up is straight trash and it’s being pushed like people really love it. It’s popular on tik tok but that’s about it

[@moneymaker3208]

And the only reason it’s popular on Tiktok is because they are trying to keep up and compete with Nicki who had SEVERAL songs go viral on TikTok last year. New Body being a perfect example.

[@huzaifadamu8899]

@@moneymaker3208 not only songs all queen radio sounds are popular too

[@huzaifadamu8899]

The song was awful but catchy and that’s why it was heavily promoted and came with dances

[@yungchris93]

Nah Women love that song

[@huzaifadamu8899]

@@yungchris93 not cos it’s good cos it’s soo popular so it gives the illusion that it’s good and trendy

[@Nahthatcantbe]

"Life is good " by Drake and future literally plays on every Playlist whenever you shuffle on Spotify or KZbin

[@akossiwa9079]

Same with wap

[@theeclassyfratboiii5495]

Seriously!! Both trash songs tbh👀☕

[@SoloCport]

Frfr bruh.

[@SHABAB3]

And every time that BS plays, I check to make sure it's still thumbed down & cut it off. I knew that shit was being pushed cause I do not listen to it by choice.

[@shravansivakumar8706]

No It's not on mine at least

[@arianarunpop2202]

Ummm there’s a clip of Cardi actually talking about payola. She talked about how much she spent to get her song played. She can’t deny it when we heard it straight from her own mouth.

[@KayKayy98]

Yep that’s definitely true. Also it was revealed that Stationhead was giving money to a BardiBank Account so it can go to Cardi’s most recent song. And guess who owns Stationhead...Ryan Star...who works for Atlantic Records.

[@asdfghjkl3003]

It makes sense because she has no talent.

[@RyAnThELiOn-ii1iq]

Link it pls

[@arianarunpop2202]

kzbin.info/www/bejne/gIrXp6qIl5yngqs

[@RyAnThELiOn-ii1iq]

@@arianarunpop2202 thx

[@Talkthattawk]

How charlamagne get a plaque for bodak yellow? Payola😩

[@cherishoneal9108]

I always wonder why people who didn’t produce or sing/rap the song have a plaque.

[@TheNopeDude]

This the realest thumbnail y’all ever posted. Sympathy & Payola personified 🙄

[@OmegaShenronDragon]

Please tell me how some others can't do enough these days & don't land a hit. Streams are less artificially generated so you know she's better than most of the ones in radio

[@jaylawilliams8181]

@@OmegaShenronDragon streams can be easily manipulated more than pure sales could, if you notice most artist today survive off of their streams cause they can’t pull the pure

[@OmegaShenronDragon]

@@jaylawilliams8181 please dude think of the sheer number of people in say NYC that listen to her & how densely populated cities like this are. You can't fake that number just off the data from this city alone.

[@OmegaShenronDragon]

@@jaylawilliams8181 meanwhile other artists that have been around try to move a goalpost to say why someone can't do numbers but they fail when they count merch, streams, & sales overall.

[@i_am_tomatosoup]

@@OmegaShenronDragon You really like Cardi B, huh?

[@SCF721]

Is anyone really surprised by this though? Its no surprise that certain artists get shoved down your throats and others don't even make certain playlists even when their music is making waves.

[@remainfocused8570]

"Payola" "Casting Couch" One in power exploits up n coming artists, no matter the artform.

[@gidd]

💀

[@after-lifeadvice7067]

Even the fortune 500 has its forms of payola, life's hard out there for rookies and aspiring rookies

[@donkeykong4983]

@@after-lifeadvice7067 what’s Fortune 500?

[@shanesurratt7449]

@@donkeykong4983 A club of massive corporations pretty much

[@lightsoda7445]

I think Payola has transformed into something else - it has gone from paying to play music to now paying to stop another's music from playing instead.

[@lilpeepwastrash3464]

drake paying spotify to promote his album all across their platform is wild still, that’s corny

[@ElectricSoul828]

Its both now

[@ElectricSoul828]

The blogs and media play into as well in promoting people and trashing others

[@pansexualdickhaver6878]

@@lilpeepwastrash3464 how is it corny? It’s simple business

[@iam1remnant]

@@ElectricSoul828 I agree

[@mcsnowPRIVATE]

"I ain't got a billion streams, I got a billion dollars, inflating numbers like we 'pose to be happy about it" Jay Z

[@ThinkerHaistTV]

He owned Tidal... So he know what's up too...

[@mcsnowPRIVATE]

@@ThinkerHaistTV exactly

[@taffygore6285]

I got love for Hov but he about that Payola too . He a hypocrite . He is now enough to speak on others and expose what he used to do and how he came up lol

[@CloroxBleach-lm2gm]

@@taffygore6285 he did it more slick tho

[@JR-ef3by]

@@taffygore6285 true but jay still the goat for blueprint

[@lynndorsey6021]

The fact cardi is the cover of this makes tons of sense

[@danteofficial7762]

It should have been Nicki on the cover with her trash

[@lynndorsey6021]

@@danteofficial7762 I'm not a barb, so if you hate nicki that's a you problem. also it wouldn't be logical to have nicki as the cover when she is the highest selling female artist of this year and last 14 years.

[@danteofficial7762]

@@lynndorsey6021 you don't think payola has a little to do with that

[@lynndorsey6021]

@@danteofficial7762 you clearly are underestimating her fan base. Like if you hate nicki just say that. There are tons of songs that I won’t mention that get tons of radio play and major play listing on streaming platforms yet they don’t go number 1, her fans streamed her music, bought the music, and watched her videos. It just seems like your mad that she has an authentic fanbase. You wouldn’t accuse drake of this so cut the cap.

[@danteofficial7762]

@@lynndorsey6021 I most certainly think Drake has benefited from payola and Future, Kodak Black, Tekashi, and shit a shit load of today's trash ass rappers are reaping the benefits of payola. Anything else you want to throw out there luv luv? I don't fuck with Nicki Minaj but I don't hate her. I give her credit when it's do but I'm not all on her dick like the world is and I see her career for what it is. You entitled to whatever you feel or believe and like. We can agree to disagree we don't see shit the same don't make you more valid then me or vice versa. Enjoy your day tho. I'm out. You're cleared.

[@madisonk2397]

Sympathy 💐 and Payola 🤑 is an iconic phrase that’s all I know lol

[@oladayolawrence9269]

Flex is the biggest criminal of payola Hes the reason why Nas said hip hop is dead because he only play rappers who pay him

[@destinixshakur]

And shuns those he don’t

[@KB-pd9yh]

This is part of the reason why I don't listen to the radio. I prefer to find music myself. How many people blow up organically, and genuinely? I don't know. That's why people need to support independent artists themselves. If we all for music ourselves, we can help people blow up from the grassroots. As fans, we're the only ones that can generate success for artists that's real. But most people don't want to take that level of initiative.

[@ProdVirgo64]

When i found out most people find artist through a playlist, i got sad af. You gotta venture out fr

[@dr.strange5419]

Nothing wrong with that. Playlists like pollen on Spotify is a goldmine. But yeah people on Reddit give some good suggestions too.

[@AnimeProfilePicture]

Playlist is a good place to look, it forces you to see artist you otherwise wouldn't have looked for. Think of it like crate digging

[@donimac10]

it’s great exposure fr in a saturated market where some wouldn’t get heard otherwise. people pay for playlist placement

[@TheAbandonedAccount7]

youd be surprised, but people dont even really listen to music like that. Why do you think earbuds still exist in 2022? A tech that was outdated and shouldve stopped being made a decade ago is just as big as it ever was... because the avg person doesnt care about music or how it sounds. If you want proof, go watch one of those MOTS "what are you listening to" videos. Many people DONT EVEN KNOW what theyre listening to! Its hard to fathom that people are like this, when being such a music obsessive yourself.

[@thecollection7852]

Man all them songs on the radio being worked... Me as a independent artist and a few other underground artist I know with a good fanbase have an extremely hard time getting played on Radio. The stations still ask for "payola" but they don't use that word. Instead they say things like "to advertise with us you need...". There are alot of artist out here who are doper than your favorite artist that this is happening to and you'll never hear them because they don't have the funds to play the game 💯

[@shravansivakumar8706]

What is your name I could support u 😃

[@thecollection7852]

@@shravansivakumar8706 kzbin.info/door/LpjElDUs7_wbjjdMzy2p5Q

[@Kris-wk9dq]

Just to add to the video on Cardi B - I attended a networking event a while after B Yellow came out. An exec of a label explained that he's the one that was paid to place the song on national radio. He just said it plainly. This isnt much of a secret anymore

[@BanCensorship]

@Cutelike Dolphins how would there be a link if she/he attended a networking event, likely in person.

[@ilikeyouabit2]

Isn't that a label executives job description though? They get paid to promote an artists music/placing an artists music, which is not the same as paying radio DJs for a song to be played.

[@AmélieEsaki-d6y]

@@ilikeyouabit2you can’t give some more money to a specific person or group of person in order to have more spins, view count, streams.

[@AmélieEsaki-d6y]

@@ilikeyouabit2 Record company executives work in senior management at record labels, where they make high-level business and creative decisions concerning the company's strategy, vision, administration, and operations, as well as decisions about the careers of artists on the label's roster. Your job is not giving money under the table to have give more light to your artist.

[@retro2161]

I've said it before and I'll say it again. These new artist ain't here because they got raw talent, they here because they make money. Yes payola does still exist just in different forms. Thats why there's so much shit music.

[@fazormcghee7936]

I disagree. If people weren't so lazy it would be impossible for trash music to survive. They only survive because people are lazy and would rather have music put Infront of their faces instead of putting the effort into finding good music that sounds good. That is the only reason payola works, because we support it. Back in the day your music had to be good or else it was getting thrown away, now it's like "🤷 this shit sucks but I guess there's nothing else to listen to."

[@ruditoespiritu8674]

@@fazormcghee7936 I'm 9999

[@markeyalee]

@@fazormcghee7936 that doesn’t even make sense people love SoundCloud, that takes an extra step to get too

[@TheAbandonedAccount7]

@@fazormcghee7936 ahh. I was wondering how kid laroi got away with having a career

[@Deedeejj]

The general public doesn’t even really listen to Cardi or feel she’s talented besides her fans, so it’s sketchy how she’s suddenly getting #1s

[@funnyquirky6584]

She buys KZbin views too.👀

[@asya-35987]

@@funnyquirky6584 cuz of thirsty mfs

[@eugeneangwa4466]

Celebrities sweating for entertainment yet they will never build companies coz they own nothing in the industry.

[@OmegaShenronDragon]

OK so the notoriety prior didnt have a hand? The place where she's from doesn't have enough of a population to stream her music? Her music wasn't heard everywhere in NYC at a point? Her crossing over with other artists who are Hispanic or Latin didn't help? Her lending herself to other new artists instead of attacking them didn't spread her out?

[@OmegaShenronDragon]

You can say that about her predecessors who make every excuse for others outclassing them. Cardi actually did enough brand building before the music & actually knew how to reach places others didn't because she doesn't have a ridiculous ego. She also doesn't call herself a rapper in other people's songs then tries to act like she's a pop star aside from that.

[@FunnyComputerGenius]

1:43 That looks like Abel in 30 years' time.

[@phillyjackson1680]

Said the same thing

[@zq5127]

LMFAO

[@Boop1de1boop]

Look at how Atlantic record affiliates are always winning grammys

[@mexia23]

I remember that Ebro was mad as hell when Bdot said they was being paid to play songs 😂

[@VickStarkiller]

What if this is why Drake is also mad at Kanye? Ye was implying in one of his rants that Drake and Khaled had their records overplayed at every radio station. What if he was about to expose them for using payola too?

[@Musa-ut6ce]

When Stronger/Gold Digger was number ringing off every single day on Radio wad that Payola too pr is it only Payola when it isn't Kanye's song on the radio?

[@VickStarkiller]

@@Musa-ut6ce stronger and gold digger were just great songs but as popular as they were, even they weren’t played as much as For Free was.

[@Musa-ut6ce]

@@VickStarkillerGold Digger was a number 1 song in the country when radio was key to getting your song to pop. Don't revise history. For Free didn't ring like Stronger or Gold Digger now did it have more spins. You can go Google that.. It was nowhere near that in popularity even today. Have you ever seen a live performance of Free by Drake?

[@rodneyscott5450]

@@VickStarkiller Quit fucking lying 😂. Def Jam made sure all of Kanye's records recieved heavy airplay for most of his career. He's a hypocrite for trying to go at Drake and Khaled about For Free

[@cripplingcaffeineaddiction3847]

@@Musa-ut6ce those songs were actually big that shit still gets played at high school dances and any function like that

[@KK1UNIQUE]

It’s not a hip hop thing it’s a music industry thing as a whole everyone from Elvis to Ray Charles paid Dj’s or radio personalities to spin their records this is nothing new 🤷🏾‍♀️

[@theeladyj]

yup every body

[@mariahyohannes]

At least they were being paid to play quality music, all the music now is formulated and machine made

[@aarondx3764]

@@mariahyohannes "all the music now" not all just some.

[@mariahyohannes]

@@aarondx3764 On the radio yes, all of the music on the radio is being pushed by the machine

[@donkeykong4983]

R.I.P ✝️.

[@sphinxlunatic]

Payola is everywhere including in streaming sites. Universal did sign a deal for Drake with Spotify to put his music on a higher level like it's being demanded by everyone there. Radio will forever take payola. It's even more than Radio DJs it's the whole station if you were to follow the story well. A story I once heard of was when a South African music compiler from a big radio station(can't mention name) asked upcoming artists to pay up 30K to get their songs on high rotation for a month, if failed he removes songs of the stations playlists.

[@sibusisofumba4072]

Pretty sure its Metro FM DJs

[@sphinxlunatic]

@@sibusisofumba4072 not a DJ, music compiler

[@ScoobaSteveNC]

Drake and his label pays everyone to play his music. He sucks

[@jeffers.n]

Cardis back is going to be against the wall after she releases her 3rd album and that contract with Atlantic is over. It’ll be no argument about the payola accusations because everything after that won’t be promoted heavily. She may never have a steady song in the top 10 again without tiktok, a music video, and award shows that count towards charting. God forbid the FCC opens an investigation. Same for Roddy, Dababy, and many more under Atlantic

[@TheBabyGemz]

See now if I was a music artist I would avoid them like a PLAGUE (Atlantic).

[@givenchie462]

@@TheBabyGemz yea it’s wrong but at the same time that’s the label lol if I was an artist i wuldnt avoid Atlantic because that’s them doing payola

[@TheBabyGemz]

@@givenchie462 All I am saying is... guilty by association. It’s just not a good look. That’s all. Edit: Plus if you signed to them. You will not be seen as a priority. But that’s on you. Just saying.

[@TheM8trixHasYou]

Atlantic will Resign Cardi, I don't see any new artist on Atlantic that they can simply put in her place.

[@jeffers.n]

@@TheM8trixHasYou she’s making 15% of what she should be making from music revenue. Her label is robbing her and she’s already spoken out about being underpaid because of a bad contract. Resigning and staying in a contract that isn’t making any money wouldn’t be smart. Even if they are doing things behind the scenes to keep her relevant and charting, she still wouldn’t be making any real money because she doesn’t own anything and too many people have to be paid first.

[@bp8300]

"Industry rule number four thousand and eighty Record company people are shady So kids watch your back 'cause I think they smoke crack I don't doubt it, look at how they act Off to better things like a hip-hop forum Pass me the rock and I'll storm with the crew and Proper. What you say Hammer? Proper Rap is not pop, if you call it that then stop" - ATCQ with "Check The Rhime"

[@NOGHOSTWRITER]

Yessss they spoke the truth!

[@mariodayon5744]

Yesss sir!!!!! Tribe!!!!!!

[@mjbankhead9063]

Facts!

[@arseeoliveira6934]

Q tip

[@TheAbandonedAccount7]

I think Ns hate Js even more than we do lol

[@jasonj7052]

Everything has industry politics, if there aren’t any it’s no industry

[@scopemaverick8733]

Payola for radio is about to pale in comparison to the monopoly they’re currently building on these streaming platforms. Labels have stake in the DSPs aka ownership. That’s way more than they had over terrestrial radio. All of the major playlists are loaded with label artists, known and unknown (industry plants), while artists with many more plays and more popularity don’t get playlisted on said playlists. Labels are over those playlists. Look it up.

[@cdot.8492]

of course they start going for the payola i be wondering why certain songs get so popular.

[@stringer2295]

I hate when a trash song is all over the place and I know what they’re doing but I start to kinda like it.

[@lastreal4111]

@@stringer2295 programming.

[@salvatoreocello]

Why is everyone just talking about this now? When it’s been a clear issue for years...

[@themagictouch101]

THANK YOU doesn’t mean it’s going to change or stop it money talks

[@Rtbj335]

I barely noticed till 2020s

[@sadmermaid]

5:47

[@gnarrcan108]

Payola has been around since the rock n roll days

[@ramanraghav390]

they should investigate Scooter Braun's clients too.

[@isismalls3436]

Lol he reinvented payola 😂😩

[@destinixshakur]

Yessir . Evil af

[@TheFreesubs12]

@@isismalls3436 how?

[@StonerSlimThC]

Im an independent artist and I appreciate the game you put out 🙏🏾🙏🏾🙏🏾

[@stephaniebonilla9975]

I love seeing posts like this because I will instantly subscribe

[@bruuuuuh3846]

Do u need beats?

[@riversider2506]

It STILL baffles TF outta me that *CARDI B* gets more No.1 hit records than *NICKI MINAJ* and don't get me started on *CARDI* getting a *GRAMMY* before *NICKI* annnnnnnd she beat *NIPSEY × MAC MILLER × TRAVIS $COTT & PUSHA T* in the same category (for BEST RAP ALBUM) 🤦‍♂️

[@Sf-ji6is]

Her getting that award prove to us the Grammys where rigged

[@bkgff1386]

Omu Mommy Sillah its the grammar for me 🤡🤡

[@Sf-ji6is]

@@bkgff1386 idc. If I wanted to type while using Commas and shit I would.

[@bkgff1386]

@@Sf-ji6is right! Embrace your dumbness, son🤡🤣

[@Sf-ji6is]

@@bkgff1386 anyways

[@deven9565]

Danny Brown talks about this on Joey Diaz's podcast, every spare penny went to the radio stations

[@ObaAwolowo]

This has been an issue for years and years that’s why radio plays the same like 5-10 songs on rotation

[@mtsguides]

Payola still exists, but instead of giving the money to radio stations upfront, record companies are now legally buying ads on radio stations through surrogate companies. This is a standard practice now in the Radio industry, which is why it is now dead.

[@dustfreequeen5151]

👑Nicki tried to tell yal and lady gaga said the same thing.🤣 And cardi totally admitted to it!

[@TheAbandonedAccount7]

nicki honestly doesnt need to say anything. her existence is all the proof you need

[@moneymaker3208]

Also it’s not true that there was no payola investigation. The FCC started investigating payola in 2019 and the investigation is still ongoing.

[@20fknyrs39]

The music industry is fickle and poisonous and nothing more.

[@rubix187]

Surprisingly, TikTok is the kryptonite of the music industry’s payola practices

[@joesizzle10]

tiktok girls most definitely get payed to dance to the songs of random soundcloud artists its a normal practice

[@donimac10]

facts tik tok has also ruined a lot of good songs just like radio

[@lildae24]

Not true payola does cant go away historically

[@emberducati9237]

It’ll just adapt and evolve to the new platform.

[@AG-fg1uk]

Now they are forcing artists to make tiktok music or create tiktok pages. Greed is frickin killing music, these music exes are GREEDY

[@willnewsome6222]

Great video! It's the exact same game with the rock music scene. Terrestrial radio, DSP's, buying onto tours, etc. In one form or another, it's all payola and unfortunately happens all of the time.

[@glockseventeen233]

Bob Marley had a special way of getting his records played over everyone else's . Bob Marley used to go to each radio station , smash all his competition's records , then hand the DJ his new record like : "You're playing this song now ."

[@shayernayem]

How you think most of these rappers getting hot????

[@jorjathompson9196]

I feel like this explains why my Spotify shuffle isn’t shuffled at all🤧💀

[@didouOficial]

Cardi B's career is built on payola and sympathy I'll never forgive y'all for making a whole hashtag and movement for the "culture" to make bodak yellow go #1 for miss Cardi to come and say I don't care about the culture and I'm not doing this as a passion it's all money she literally said in live she doesn't care if she steals lyrics or flows and doesn't write her lyrics that womans career is fraudulent period

[@masseiy]

It was odd when the radio DJs were pushing it so hard for people to make it number 1 out of the blue.

[@ElectricSoul828]

I keep hearing she called black people monkeys and roaches, ever since that i am unsure of her

[@ElectricSoul828]

@@masseiy yes that was weird

[@DADON99]

Exactly…Cardi doesn’t care about making quality music…she doesn’t care about making art…she only cares about making money and being popular. If Cardi came out back when Social Media wasn’t a thing…she wouldn’t see any type of fame but in this current Social Media era…any idiot can be famous😂🤦🏾‍♂️

[@21canudosumnforme]

Every HipHopMadness video is good, but this one was great.

[@Eleven_11]

That thumbnail tho 🔥🔥

[@trystanfresh]

Bruh I was travelling through a city once and I heard "Truth Hurts" by Lizzo being played by 5 TIMES (throughout the day) Even though the song was like 2 years old at that point!

[@taffygore6285]

The face of Payola herself lol dope thumbnail

[@1_Lando]

Kanye been talking bout this forever but yeah he was just crazy🙄

[@destinixshakur]

They not ready for this convo

[@sbggemini7915]

@@destinixshakur this convo began before the radio was playing music bruh. Jazz/Blues clubs and jupe-joints

[@destinixshakur]

@@sbggemini7915 why are you talking to me?

[@TrickNPlay]

Payola has transcended music. I’ve heard that well known podcasts are taking fees so certain guests can promote themselves. Payola is rampant with World Star Hip Hop and Media Take Out.

[@kaceygrande]

Cardi been using Payola since 2017 not even surprised she is signed to Atlantic records

[@nashenasty2781]

The questions surrounding Cardi B’s success will end once she do touring. People buying tickets on your tour and selling out is the metric if the artist is really successful.

[@c45177]

No one is questioning her success but she got there inorganically

[@xeronix9774]

yet her tickets for wireless festival still haven't sold out💀

[@sindysus5865]

@@xeronix9774 im responding to this 2 months later her tickets have still not sold put while nicki that barely gets any radio play sold out in a few days (its been 3 months and cardi hasnt sold out a single show)

[@xeronix9774]

@@sindysus5865 its hilarious when you think about it, honestly🤦🏾‍♂️

[@AG-fg1uk]

Lol she can't even sell out Wireless festival tickets (and she's literally performing tomorrow💀). That girl's career in inorganic

[@yano11onay]

Love this channel .

[@mtdubdachamp6917]

Maybe I shoulda took my stimulus check and bribed my local station to play my shit *sarcasm* smh. Man I'm okay with my shit getting out there via word of mouth.

[@dunhova]

Government sanction Hip-Hop/music is what we have on the radio

[@kensmechanicalaffair]

Thats interesting.

[@breakemoff9648]

💯

[@ThreeBZ]

Just go in any radio station and look at the wall with all the platinum gold plaques you know who payed

[@ilovescaramouche4734]

Ariana Grande and Justin bieber are the biggest examples of how payola works in the streaming generation

[@NatalieMarie917]

Now it’s Olivia Rodrigo 😞

[@TheAbandonedAccount7]

Id use more modern examples, such as kid laroi or megan the stalion.

[@Soulja2fat]

It is still happening. It doesn't what what genre music I'm listening to on KZbin before Drake's "Life's Good" with future creeps in. I'm like WTF....how?!?!?!?!? How is this even related to what I'm listening too?

[@jorgelopez6594]

One example of payola is spotify playlists

[@Yhtbh]

Tiktok is the new payola.

[@SonglyWryt.Bon-Burr]

A add counts as a view now. They're sneaking videos in ads.

[@moneymaker3208]

Yep

[@BanCensorship]

Wow

[@yagayeetbruh8174]

Wtf

[@IllusArt]

This has been going on since the 90's hence I haven't listened to not one radio station since. Its up to the people to stop listening and then they will stop. If people keep tunning in then they will keep playing the same b.s.

[@hedgehog8776]

came for the thumbnail, stayed for the shady bussiness of payola in hip hop

[@ElectricSoul828]

Payola definitely exists.

[@athenasol1723]

It's up to us as the people to support new and up and coming artist we are stronger together

[@user-ys8bb2ts7s]

It'd be cool to have a bunch of random artist every week on the radio and not just SoundCloud and KZbin

[@bagles2366]

Blogs and websites complicit too. 🥶

[@drjones694]

Is that keeps ad in the middle of this video payola too...??? ;)

[@bookiebrown7012e]

Facts an i was wondering why the same songs get spent all day long at certain hours then 8pm you hear everything else

[@goforthScene]

I’m early for this one

[@scarvello]

Exactly why it’s referred to as the “game” so many artists be warning y’all in they lyrics

[@ceros1901]

Why am I so stupid bro 😭 I read the title as CRAYOLA 😭

[@a27dub]

Nothing ever ends something else just rises up in it's place....

[@FrannieFibgert]

Now that I think about it, I don’t recall hearing anything off of TLOP, ye, or KIDS SEE GHOSTS on the radio around the time the albums came out. I remember hearing On God on the radio tho

[@AaronVira]

Yikes was on the radio bro. And Father Stretch my Hands II was always playing too.

[@FrannieFibgert]

@@AaronVira ion recall yikes being on but I slightly remember father stretch my hands so u right with that. Still strange how nothing from KSG was ever on tho

[@jcdx87]

those albums never really had singles & people were kind of sick of kanye’s shit

[@araysgilbert2329]

It’s not just payola. The stations have their picks! They don’t play who they don’t favor!!

[@double0double0]

it’s funny to see these huge artist accused each other of payola as if their own label didn’t run the same thing for them.

[@notaflightreactsfan3706]

hell yeah another hhm upload! pro da goat keep doing your thing no where to go but up from here.

[@LtsTalkAboutit]

Russ gets a lot of hate but dude out here doing all this by himself and I personally feel like he deserves more respect! These artist would be nothing without their labels!

[@mastanate]

Too bad his music is simplistic and stupid

[@AdovianDones]

Won’t say this killed the radio entirely but it’s definitely why radio stopped advancing.

[@nomanejane5766]

Why y'all acting that Atlantic is the only label doing some fuck shit? They all do it!!!

[@mraaronhd]

I hope they crack down on the payola crap. I’m tired of other artists and genres being suppressed due to a few stars that they keep promoting.

[@after-lifeadvice7067]

If Blueface is getting airplay then someone is getting paid

[@westwestla]

Spot on 💯

[@xXSataniacXx]

people nowadays pay to get on specific playlists or certain you tube channel

[@Amongoose06]

this type of video makes people say "if i dont like this song then it must be payola"

[@jessekauffman3336]

Greed will always find a way

[@remybelanger101]

Man you’re videos are dope 👌

[@after-lifeadvice7067]

There's a process to this and I don't think Nicki Minaj's journey vs Cardi B's should be dismissed as Nicki being entitled as a gatekeeper. It's too inconsistencies in the streams arena, even Jay Z and Beyonce are really faking streaming numbers

[@Kal-El207]

Bruh when Bedrock came out. That shit was on repeat all day. I’ll never forget it. I heard it at least 10 times in one day.

[@Sf-ji6is]

Drake is known for using payola. Nicki doesn’t use it. But idk about Mula

[@Rtbj335]

Ong u never lied