Panerai: The Making Of A Design Icon, Part 2

In Part 2 of this series, we take a closer look at Panerai's ongoing innovations in materials and complications - and how they get from the "Laborotorio di Idee" to you.
For the full story, go to: www.hodinkee.c...

[@RubenGomezRealestate]

Just got a Carbotech Luminor 1664, I am really impressed with the quality of the watch and the material! I love it!

[@i04pbull]

I have to say I really didn’t want a Panerai before watching this video, but now, having watched it, I really really want... ...a Lego wall.

[@qiddas]

and i want...to make sure i never have a haircut like the ceo.

[@jojonesjojo8919]

Interesting. After watching the video I joined an Italian dating website and set my preferences to redhead. Couldn't say why.

[@muriloninja]

@@qiddas He is stylish AF!

[@robertorizzo3159]

Man.. people are really hating Panerai these days.. I think they are doing a great job with the materials and new sizes, agree with the Luminor due collection but the dials, hands and cases have never looked better for me at least, plus the move to in house with micro rotors are pretty awesome..

[@TheMystro1971]

Outstanding. I own alot of high end watches including several Panerai models . I own a Panerai Carbotech and it is next level good in scratch resistant, light weight and comfort. It’s look and design is the ultimate “big black” high end sports watch. The p9010 movement gets 80 hours power reserve and has the strongest amplitude from its dual barrel mainsprings I have tested on the scope. Ceramic rotor bearings, etc... If you are a movement snob, this has it all. Mine comes in at +1 second a day.

[@CaptainZed]

I am a Panerai fan and currently own two. Great to see these new videos. Well done ✌

[@anthonypipia6990]

So much ignorance in the comments. Panerai isn’t Patek AP or Rolex but it still is a top watchmaker with an iconic look

[@Zblass]

Design/Photography/Film students take notes... even jean luc goddard would be breathless. That being said, no amount of framing and heritage narrative can convince me Panerai is a diverse catalogue brand, rather than a model. Couldn't care less about 500 different combinations in the same case. I feel most want what the military used, no more no less. And make one especially for my baby wrist at 38mm with WR!!!!! My prompt for the brand is if the military came for a watch in 2020 from Panerai, what would it look like? The product of that prompt is what I would like to see and I know its beginning to be touched on (i.e carbon case). All said and done, only respect for Hodinkee and Panerai. Humbly ZB

[@31hallite]

Love panerai got four of them, now got six of them

[@TrendyStone]

Haters are funny. Why watch videos of things you don’t like? Do you watch videos of cars you think are ugly just so you can comment? Houses you think are too big so you can make a comment about their size? Just why? Anyway…I’ve had a 111 for ~12 years and it’s still one of my favorite watches. Others have come and gone but I never get tired of the Panerai design...which is why I watched the video. I'm interested in the new submersible 42mm 683 BTW. Very cool.

[@GC2TEJJ]

I tried the sub amagnetic yesterday. This big fat monster of a watch is: Extremely comfy to wear! The titanium make it feel perfect. Never tested a watch this size so comfortable!

[@aristeufidelis2341]

I like Panerai. Beautiful model. Congratulations to all.

[@paulofreire3499]

Sadly the P 9010 now don't have the hack function to stop the second hand.

[@costasmandylor1565]

Panerai, the Hummer H2 of watches. Everyone wanted one in 2007-2010, then they both quickly became a symbol of gaudiness and excess.

[@mathieuvaillancourt3219]

They are high-end U-boat

[@PeteNice29]

I suspect most people that hate on Panerai have at least one watch in their collection that apes one of their key design elements, whether or not they know it. Panerai’s design language is, next to Rolex, probably the most mimicked of not outright copied things in horology today.

[@PhilipWing]

A minute repeater in a Panerai? Not sure that makes sense! I’m surprised Richemont is trying to push Panerai into such an expensive segment. The pieces look great though, but I never identified Panerai with high complications... More rugged and functional.

[@MIAthe305]

Yet some of them are hardly even waterproof...

[@algorithm007ify]

Those are the dress watch versions...Luminor due. That model is not a diver

[@muriloninja]

I had to pull my PAM1393 out of the winder and give it wrist time after watching this. lol

[@sefilm1111]

How is 30 meters waterresistance in the «spirit of panerai «?

[@algorithm007ify]

The Luminor due is a dress watch...it was never stated as being a diver

[@smashexentertainment676]

There are plenty of different models with steep water resistance.

[@lars-erikullsgard3320]

Jay still doesent answer the question

[@dexterousling1875]

Are you going down 30 meter under water every day? Then why do you need so much of depth resist for?

[@SpaghettiKillah]

1:39 my city right there 😍😍 I love Panerai and their watches...a blend of the best from Italy and Switzerland 😎😎😎 P.s. maaan the haters are out in force in the comment section 😂😂

[@ianmedium]

SpaghettiKillah God, why is it when someone has enough guts to call out something they are now called haters? It’s a pathetic and childish response. It’s like a little kid who does not hear what they want to hear so stamps their feet! What your seeing is constructive criticism in the main and if the world did not have that it would be full of even more blind snowflakes behaving like drones!

[@SpaghettiKillah]

ianmedium well, it stops being "criticism" and becomes just bias, personal taste and hate when you start looking at FACTS and NUMBERS this brand has been putting out for the last TWO DECADES. They've enjoyed exceptional growth and the quality of the watches has grown exponentially. Most of the comments blasts Panerai for their size while at the same time completely ignoring the fact that they ALSO make watches of 38, 40, 42 mm (that includes the Luminor and Radiomir lines). That's the pure definition of a hater.

[@mahmoudghoneim8004]

Unfortunately people just want to see all watch brands disappear and leave us to the over retail movie of Rolex .

[@reverendjohnatom2089]

Rolex is for cucks tho

[@smokeybear69]

Some very nice watches, I’d take one of those blue/black carbon submersible at 42mm, £15k however, seems a bit much for what you get though. ValFleurier ebauche date, carbon case. What Omega’s new 300m offers for £3.5k being a benchmark, hell the tantalum/titanium&Gold one is only £9.6k. 🤔 Numbers not stacking up.

[@jojonesjojo8919]

I think Panerai might just be my favourite watch brand. Of course, they're overpriced by about x5 to x10. The thing is, the replica industry has got Panerai's stuff copied to such an extent that my local watchmaker can't tell the difference. So I got replicas and I love them. Sue me.

[@smashexentertainment676]

Replicas can never replicate the movement. They either put cheap mass produced Chinese movement, or make a sloppy obvious replica of original, and you still never get like 3+ days of power reserve, coz it's just too expensive to make. Any decent watchmaker will spot the difference immediately. Tho Panerai lately is lazy with movements and skips on decoration.

[@astroblaster56]

Take the redhead, leave the watch

[@pierre-yvesguerin4827]

Pity about the staff that did not get paid during the Covid shutdown.

[@mathieuvaillancourt3219]

Big safety lock system on a 3 ATM watch? Smh

[@algorithm007ify]

The Luminor due is a dress watch...Panerai never said it was a diver

[@qiddas]

hey man, just because sometimes people wear camo, doesn't mean they're in the army. or if they use leather bags , doesn't mean they've just skinned an alligator and made it into a durable material to hold stuff in. or eat KFC because they hate chickens. where am i going with this? i dont know.

[@algorithm007ify]

Saripdol I think I get you.... the crown guard was designed for an original intended practical purpose, and such “practical centric” designs can be later used simply as a design cue, without adhering to the original practical purpose or reason for the design.

[@qiddas]

@@algorithm007ify exactly. if you think about it, no matter what, they're still staying true to it's roots. and staying classy while they're at it. mind you, im speaking as an outsider: i don't have a panerai watch but if i saw a radiomir or a luminor even for a fleeting second, i wouldve know it was a panerai. a good mixture of style AND substance.

[@zissou6928]

Most character in the whole industry

[@amirjon]

I don’t understand why every watch they make is a limited edition..

[@KurzawaJakub]

LongTermCap Omega style. Easy money grab trap for naive „collectors”.

[@user-cb7cf6mp4q]

LongTermCap your ignorant they’re not all limited editions, they are all limited because they make roughly 75k watches a year where as Rolex and omega make over 1 million watches a year. The LIMITED number on the back tells you how many of that particular model was made that year. Their SPECIAL EDITIONS are far less usually only make 500, 250, 50, etc for the most part less than 500 and they only make it for one year. Don’t compare omega with panerai as far as special editions. Why do people speak of things they don’t know anything about hahahaha

[@amirjon]

You know, I own a few Langes and they make 4,000 watches a year. They probably have 100 limited editions a year. Which Panerai do you own? The reason they don't make 900k watches a year like Rolex is because you can't find 900k people dumb enough to buy the damn things... @@user-cb7cf6mp4q

[@user-cb7cf6mp4q]

LongTermCap that has to be the dumbest argument I’ve ever heard. So you’re saying that Panerai don’t have enough buyers to be making 1 million watches a year. How about Patek? They make like 60k watches a year (dont quote me on that) don’t you think if they made a million nautilus’s or aquanauts a year that they would sell but no they don’t want to saturate the market and they want to keep the brand, in a way, exclusive. Exclusivity over luxury. So again that is a terrible argument hahaha!

[@amirjon]

Patek makes around around 40k. BUT what you're missing the point completely. Pateks avg selling price is around $45,000 USD. While Panerais Avg selling price is below Rolexes. Anyways, I get a feeling you're speaking from emotion, perhaps you own one of these "limited edition" panerais. alll the power to u I guess!@@user-cb7cf6mp4q

[@th3m3tim39]

This is a truly amazing timepiece, happy we managed to get our hands on one

[@secondopinion6654]

Huh? They're everywhere.

[@golfbuddy1969]

What’s happening at Hodinkee? There was the video of the NON-COLLECTOR Rolex collector. And now the Panerai promos...the NON-DIVE “dive” watch.

[@kingghidorah6200]

A lot of hate in here...if you are going to hate please post your ‘brand’ so we can shit it too.

[@ahmedsallam1179]

Panerai doesn't need ads it's like apple who likes it likes it and will be loyal no matter what and those who don't like it they will be the same no ad will change that

[@brunoschoelkopf9174]

dont underestimate the power of marketing

[@paramjotsingh26]

A Panerai to me is an equivalent of a giant SUV that some men buy because of their masculine insecurities or low self esteem. Look at my big toy sort of chaps. You can never take someone seriously that has a Panerai on his wrist.

[@algorithm007ify]

That’s how I feel about rolex ..Rolex owners need reassurance of status and worth

[@lettuce1305]

at the end of the day you don't really have to care about what other people think. I'm sure if you wear a rolex some people would think you're a poser, a show-off or it's fake. If you wear a big shiny breitling some might think you're gaudy and trying to compensate for something. if you wear a patek nautilus some ppl think you're just a dude with too much money who bought into the hype. Even if you wear a $6k grand seiko some people might think you can't afford a nice swiss watch. see where im going.....

[@lettuce1305]

@@algorithm007ify agree, im not hating on rolex but some of the first time rolex buyers that i see are exactly that

[@Wadawalker949]

Hodinkee making infomercial now?

[@RobParkinVideo]

Not the first time: kzbin.info/www/bejne/j2jblpKtj8pmnM0

[@adambailey8592]

Lot of "brainstorming" to produce the same old stuff.

[@georget5560]

Adam Bailey à la Hublot kind of approach now?

[@robmil6444]

What do I win

[@Face_Meat]

A 100mm Panerai.

[@robmil6444]

Lethal how do I get it !!

[@mikejones-dx8bx]

i remember back in 2005, everybody got a chub seeing a panerai. not so much today.

[@JizzyNinja]

mike jones I dunno, my flag is still flying pretty high

[@mukeshgaur2666]

Great design

[@andivalentinus2912]

🙄

[@ianmedium]

Honestly, now I see what the CEO looks like it puts me off the brand even more, classic player look. Thanks for the infomercial, sadly for me it has the opposite effect you intended for it!

[@secondopinion6654]

Yep, he's a watch salesman who used to sell cars and will be on to something else sooner or later.

[@pilotstyle123]

You cant rave how the spirit of panerai is honored and then produce minute repeaters and tourbillons. The brand is struggling because its designs and sizes have become outdated and with new materials and sizes they did compensate but they also started going in all other directions. The brand has now no and every identity like Omega.

[@chrisk7873]

Archie explodes phuk me dead me want lego wall instead

[@HeathenDan]

What an ugly watch. Sorry but marketing or influencers will never convince me to buy these timepieces.

[@ianmedium]

As soon as someone or a company become known as “influencer” I’m off, who wants to be a sheep and follow even more vacuous sheep. Just look at the images of the events this lot go to in New York, full of the same boring people who make out they are different but in fact are not, sheep!

[@haywoodf]

The original Panerai Luminor from Firenze is a traditional and historic diving watch. Luminor Due (2 in Italian) WR 30m = Thoroughly Disappointing to say the least and more like plainly pathetic. So Mr CEO you are advertising to customers that it is important to keep the "safety lock system". Dude ... like maybe change the marketing jibe to "Panerai Senza Palle!" or "Panerai Permeable". What a sad state of affairs when a great company pulls the wool over its own eyes.

[@algorithm007ify]

Luminor Due is a dress watch..it was never marketed as a diver...they have other models for that

[@haywoodf]

Panerai’s web site splash mantra is “Survival Instruments for Modern Heroes”. Sure you are correct, they do have dive watches with good WR. The Luminor Due has the design features of the iconic and military born dive watch e.g. characteristic crown lock/protector, large legible display with lume (sans WR) etc but you say marketed as a dress watch. I say purporting to be something it isn’t. It's analogous to putting a top of the line auto badge on the back of a much less capable model but charging the same. That says something about the buyer and seller that isn't my cup of tea.

[@algorithm007ify]

@@haywoodf That Panerai website marketing is aimed at the SUBMERSIBLE model, not the Panerai Due. Look at the DeepSea marketing on the Rolex website, for reference. Why can't a dress watch have a crown protector? Doesn't Patek also make dress watches with crown protectors (that are traditional for SPORTS watches)?? For example, the Patek world time from the early 2000's has a crown protector.

[@haywoodf]

​@@algorithm007ify Sure, dress watches can have a CROWN PROTECTOR. That is not the ISSUE here. The Luminor Due has the same crown protector as the original Luminor models but with insignificant WR. That is an all show and no go feature which doesn't befit a luxury brand for mine. So if you're saying that type of crown protector is also a dress, elegant and svelte attempt at protecting the crown with insignificant WR. Fine, each to their own.

[@algorithm007ify]

heywoodf There are many examples of dress watches with the same crown protectors as divers and other sports models from the same brand. However, what I am primarily saying is that their crown protector is a DESIGN CUE....like the cyclops for Rolex. Rolex use the cyclops in all watches (sports and dress) including Submariners (300m), Patek use crown protectors in their sports and dress watches..(including the Nautilus at 120m WR)... the Panerai crown protector is their signature design for the Luminor, and they are fully entitled to use it. There is no rule against this. I understand if you don’t like it on a dress watch, however, it is much more elegantly executed than on the dive models. The watch is quite thin around 10mm. It’s not for everyone, but it’s definitely a winner for some people.

[@NFTGoldBunny]

Look at 0:26 second from left hahhhahahaha