Hootsuite Tutorial: How to Optimize Your Social Media

In this video Steve Dotto teaches you how to
how to schedule posts in the Hootsuite
for social media management.
Hootsuite is a social media dashboard, which will manage your linkedIn Facebook, Twtter, Instagram and Google+ account
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About Steve
Steve Dotto is a long time host and executive producer of Dotto Tech, Canada's longest-running technology TV show.
After 15 years on national television, Steve now delivers his advice and how-to videos on KZbin.
Every week we produce one new video which shows how technology fits in your life.
We cover all aspects of technology for my personal use perspective. Concentrating on productivity solutions.
Windows, Mac, iOS, android, iphone, apps, gmail, google drive, ipad tables all get covered.
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For more from Steve
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on Twitter
@dottotech

[@samlyons3552]

Bravo for mentioning the life-time online sociality takes from us. We humans often carry on like we have no expiration date

[@dottotech]

Sam Lyons Thanks Sam, we do tend to waste a lot of time!

[@LetsBuildWordPress]

I love the way you have your computer background as your video background, looks really good! :p

[@redcrazymonkey]

Well Hallelujah! Finally a guy that communicates effectivelly and accurately..... aaaaand subscribed

[@dottotech]

+Stefan Breton Thanks so much! I appreciate the kind words!

[@CorseReloaded]

What an engaging video, it captured me watching. In this 15 minutes I get a good insight into Hootsuite. Thanks.

[@dottotech]

Glad you liked it, thanks for sharing!

[@baldeaglesportscamps9553]

You rock, Steve! So helpful for folks running small businesses. Love you enthusiasm!

[@AngelaSchans]

Just wanted to say thank you for this VERY inspiring tutorial on using hoot suit with KZbin! As always- excellent content, and excellent execution! I really REALLY appreciate your help! Thank you! Not only are your videos very very helpful, but the energy and personality you put into them makes them so inviting and entertaining. Thank you for hosting such a hospitable tutorial service! I am stuck with Hoot suit trouble because I got a new .com gmail address and when I tried to start a new hoot suit account, I was not able to connect all my old social media sites because of having connected them with my old account. Maybe I should stick with my old account...which I canceled... I don't know what to do... EXCEPT...keep watching Dotto Tech! Thanks again!

[@dottotech]

Hey Angela Schans first of all thanks so much for the kind comments! I appreciate hearing that the work I am putting in is valuable.As to your Hootsuite question, if you can reactivate the old account and simple add your new profile to it, you can have multiple profiles. You will eventually need to upgrade to the pro service if you have more than 3 profiles.....

[@rajibkumarpaul6038]

"Before watching your video I also suffer from a panic that, ""How I overcome the overload of social media"". But from your video I learn how to manage them welly and how I can use them for my business purpose. "

[@dottotech]

Rakhi Pathak That is awesome Rakhi! I am so glad we could help.

[@ProvenmentorCoUk]

Steve - another brilliant video. Engaging, informative, useful and practical.

[@christineterezakis3763]

Great video! I just started with Hootsuite and you've gotten my really psyched about how useful it is! Thanks!

[@jamie-lynnweeks6606]

Thank you! This video is great. You highlighted so many features of Hootsuite that I wasn't aware of yet. Can't wait to go implement them!

[@dottotech]

+Jamie-Lynn Weeks Thanks so much! I appreciate the kind words!

[@pranaybhatia707]

very unique idea of hootsuite. I will highly appreciate their efforts to make a such time saving social app.

[@Evuelect]

Hey Steve ! Your channel has accumulate a large amount of content .. I'm always looking threw your play list for info on all shorts of question I have. Your take on subjects is comprehensive . Hardest working dude on the tube : )

[@dottotech]

Thanks e.v.u.elect It is great to hear it is appreciated!

[@thefacelessbiz]

Very insightful. As a 1st time Hootsuite user, your video gave me so many new ideas about how to use it. Thanks!

[@dottotech]

Gad to help!

[@andrewrivera5213]

Thank you very much for this video! It is very helpful! You make being social media manager look like a ton of fun!

[@dottotech]

Andrew Rivera Thanks Andrew, It may well be a lot of fun! For the right company.

[@dreamsnetwork9132]

YOU SAVED MY LIFE MY BROTHER!!!

[@nancy.chapin.seattle]

Very helpful!! Thanks for your easy going style! Very informative!

[@Rizwana1986]

I love your videos and how you talk to us!

[@fabymosa]

Good video Steve! im usign Hootsuite pro but not with all this options, thanks for this update!

[@dottotech]

+Fabiola Singh Glad to help!

[@kimwende]

Thank you this was helpful! Just followed you on Twitter and signed up for your newsletter!

[@dottotech]

***** Glad to have you on board Kim!

[@christylshedd2570]

Loved the information. Loved your presentation. Thank you

[@mlegroner]

I really like how you present information #Hootsuite #socialmedia

[@wudchan]

Thanks for this video dottotech...very helpful !!

[@dottotech]

wudchan A pleasure!

[@micheleeelyse]

Yes... You really SHOULD "do a whole video series just on the ways to integrate these tools"! How awesome would that be?! :)

[@dottotech]

I will think about that, thanks for the suggestion!

[@micheleeelyse]

:)

[@doyleedwin457]

Thanks Steve, that was good.

[@MaryCassoni]

Great videos Steve. Very helpful for my students in my social media class!

[@dottotech]

Mary Cassoni Terrific, where is your class? And who are your students?

[@MaryCassoni]

dottotech My class is at Palomar College in San Marcos (San Diego), CA - it's called Social Media for Business. My students are young adults (though I do have one 84 year old student!) learning Social Media to secure jobs, promotions, or market their own small businesses. Here's a link to my blog! www2.palomar.edu/pages/mcassoni/social-media-for-business/ (P.s. I "met" you through a webinar where you partnered with Viveka Von Rosen -- it was this summer -- webinar was about LinkedIn.) Thanks for all the great info!

[@dottotech]

Mary Cassoni Looks like a great course, I am glad you are using some of my content to help out!

[@SeanDurrant]

Good video for an introduction to Hootsuite

[@rayrusso4138]

Steve, Very helpful video! Would you be willing to share with us how you're able to show the computer in the background, while you talk up front? Thanks

[@dottotech]

+ray russo I am more than willing, here is a webinar where I show how I make my videos www.dottotech.com/screencasting-sectrets-webinar-opt-in-page/

[@marianamaya]

just found this! Thanks for the quick crash coarse.

[@christianlorentzen4124]

Hi Steve. In several videos you reference a link to an intro video "over your shoulder" but it is not there.

[@lenaf.7591]

Great video!

[@socialsocialmedia7131]

Excellent advice! , will we be seeing you at Social Media Week Dubai?

[@kerwalker6391]

Steve Dotto, you are a Prince among Men! Absolutely loved your training. Your comical, dramatic style blended with cutting edge technology tips is something to behold. Ok, now I have a few quick questions for relating to Hootsuite: I have seen several marketers tweeting continuously, 'daily' using graphics in their tweets. Grant Cardone does this. He tweets like crazy, and nearly all of his tweets have images built in. Can you tell us how he does this? I don't think it is being done manually by his staff, I think he must be using one of the popular softwares out there. Does Hootsuite allow for bulk tweeting using images in the tweets?

[@dottotech]

Ker Walker Hi Ker, nice to meet you, and thanks for the comments! Indeed you can do exactly that in Hootsuite . In fact there are a few ways to add images, you can attach them in Hootsuite right in the message window. And they can be scheduled from that interface as well. Hootsuite also has an App Directory, where you can access assets from other services and apps, that is another option (I have a demo on how to use Evernote Notes on the channel) .

[@TruthWithLisaMarieCarter]

Great Video... Love the greenscreen. Do you have an equipment list available for people wanting to create this type of video instruction?

[@dottotech]

Lisa Carter Great timing, I am actually delivering a webinar on just that topic this week! Screencasting Secrets a Free Dotto Tech Webinar kzbin.info/www/bejne/nZ-ThoJ-odx0ftU

[@Alvaroartist]

Fantastic tutorial, always find answers to my questions in your channel. Hoping to find one more: What about the integration with evernote, what kind of things can you do? I'm considering hootsuite for a startup and it would be great if I could fully integrate it with evernote.

[@dottotech]

+ALVARO GOMEZ Thanks! HEre is an older but relevant video on Evernote and Hootsute kzbin.info/www/bejne/fnzLhKGco6tmZrs

[@Alvaroartist]

Thank you very much!

[@kimberleysmith5564]

Fantastic Video!! Thank you!

[@RiverstoneART]

Great video! thanks Steve!

[@letmebelieveyou]

Awesome once again !! thank you

[@PhilippineOutsourcer1]

Hootsuite is a great tool for scheduling and managing social media. Thus, it makes it easier for you to track your insights and catch up latest trends from your competitors.

[@dottotech]

Philippine Outsourcer Thanks! the new interface makes it even better I think,

[@rishieramratan9341]

Thanks for the tutorial! , do you also have a video explaining the most useful hootsuite apps ?

[@dottotech]

+Rishie Ramratan Not really, but that is a good suggestion!

[@kathleenbush7660]

You are a natural!

[@dottotech]

+Kathleen Bush Thanks!

[@mtariqmail]

Nice Video! Great Job

[@AdrienneLeePage]

Hi this video is great... I tried them and works... however in my facebook the post show that it's via Hootsuite.... is there anyway i could have that removed ? I'm happy to upgrade my account if that is just what I need to do to remove that "via Hootsuite" in any of my post.

[@Furniturefashion1]

Very good video! I really enjoyed it.

[@dottotech]

Furniture Fashion Thanks!

[@WhirlOmar]

I find the social media marketing is largely dependent on your particular followers, contacts, and friends. If they're not part of your "target audience" then it doesn't really help much. From my experience, anyway.

[@JamesScottGuitar]

*_Excellent Tutorial!_* *Question*: How do you get posts with Video Links to show up in Twitter with the Video already visible? This has stumped me. _Officially Subscribed!_ _Thanks!_ -jS

[@dottotech]

JamesScottGuitar Thanks, I think the image is a thumbnail, but I use the KZbin app from the Hootsuite App Directory

[@JamesScottGuitar]

dottotech Ohhh...okay. Thanks again for the helpful info.!

[@omar1187]

Hi Steve, Thanks for the video tutoriol. It was very informative. I was wondering, do you recommend hootesuite or do you recommend Buffer being used along with Zapier to automate posts?.. Thans and keep up the great work!

[@dottotech]

+Omar Abouelnasr I can't recommend one over the other, I like aspects of both, it really comes down to your personal style and if you use the built-in tools both platforms offer.

[@AnthonyL70]

Good video Steve, although I was a little bit disappointed as you mention you were going to show how to post content on Google + , but never did.

[@dottotech]

AKKK great point AnthonyL70 I will be sure to record a quick addendum and show that., but it is essentially the same as facebook and Linked in, with a bit less feedback on the HootSuite side.

[@sergiomatta13]

Is it possible to publish on Instagram too? How? Thank you. You're the best.

[@dottotech]

Sergio Matta Hey Sergio, thanks, no HootSuite can not post to instagram, I think you need to use a tool like PostPlanner to schedule instagram posts.

[@iTechAndTuT]

Only watching this video cause my assignment is due like yesterday and i have to talk about social managing software D:::

[@dottotech]

Only responding because I'm lonely and nobody talks to me

[@DavidChalkdc]

well done ! Steve

[@dottotech]

David Chalk Thanks Dave! Good to see you in the channel!

[@sumaiyahsmith7813]

Thanks for the tutorial

[@gayandlesbian.directory8415]

awesome content would you have a video on how to integrate HootSuite and Evernote.

[@dottotech]

+gayandlesbian.directory I will work on it, I did not like the app I tested fir that in the past.

[@alandavis4027]

Hi Steve, I liked the video. How did you screen share and make the background around you transparent? I love it.

[@dottotech]

Alan Davis I use a green screen and key out the background using Screenflow

[@HeatherHale]

Steve Dotto - I think you're brilliant. ;-) I love your videos. ;-) I'd love to interview you on Zoom (or whatever) on this exact topic: Hootsuite (and any other social media management tools) - targeted towards how independent filmmakers, content creators, authors, artrepreneurs and event coordinators (CMP, CSEP) can get a handle on - and be more effective with ;-) their social media outreach. Would you be game to do that? I actually have a lot of other ideas for some other joint entertainment industry/artrepreneur tutorials - if you'd be game? * How writers (and researchers) could use Evernote (and similar note taking software) to organize, write and repurpose content; * How film and TV Producers, Digital Content Creators and Event Planners (CMP, CSEP) can best customize CRM (Salesforce and others) and Pipeline and Project Management Solutions (FileMakerPro, Teamwork, GoogleSheets, SmartSheets, Asana and others) to keep all their nonlinear plates spinning while managing virtual workforces. ;-) Might you be game? ;-)

[@RVingLiveTheDream]

Is there a way to remove the posted by hootsuite tag

[@KirkAtamian]

I am have trouble when posting an image to a facebook group. When it shows up on gace group page it shows as hosting image. I am using the pro version. When I post to my owe page it show up correct. any ideas?

[@promenyolivewine7110]

When I post using Hootsuite, it doesn't post my picture or video on all the social media sites like you just showed us. Instead, it posts a link. How do I change it to do what you did.

[@EvanBlack11]

Great Video Thanks

[@BengalThorp]

Awesome

[@todd5261]

great tips thanks

[@Alpha-pq4cv]

thank you thank you thank you...

[@RoanCorporation]

always very good!

[@YuZhengwen]

You can't really post to the other streams like Instagram, you can only view

[@Maherdalal]

Hi, I got a question for you please, I realized from your video that Hootsuite is a platform that is used for publishing posts via the different social media channels and apps, however, can we use Hootsuite to respond to comments, questions, messages for example from facebook and Instagram followers !?

[@dottotech]

+Maher Dalal Yes for Facebook, sort of for instagram, I find for that sort fo work agorapulse.com is a better solution.

[@Maherdalal]

Thanks for the reply, I will try the software and see how it goes :)

[@TheAnimistOfficial]

are you using the free version, if not do you know if the free version is useful enough to just sync and schedule posts at the very least

[@dottotech]

I would think so.

[@tiffanywrightph.d.9824]

Hi, What if I want to watch ONLY my customer feeds on facebook - how do I add that as a stream - not my home but my customers timeline? Thanks

[@dottotech]

***** Not certain, but someone from Hootsuite may have a suggestion

[@bollywoodartist135]

Nice video

[@DaniloDelCadia]

Hi Steve, just wanted to know how can i manage my friend's accounts like Twitter, Linkedin and instagram(for Facebook he authorized me as an editor), but as for the other socials, it seems impossible if i don't have a password..Twetter, has TweetDeck..any suggestions Please..?thank you so much! Great content!

[@dottotech]

You need permission to manage all accounts

[@SophiaLovella]

start video at 3:00- you're welcome

[@dottotech]

And thank you

[@calvinwalker6971]

amazing

[@chantrube]

I hate this "Posted by HootSuite"..

[@elharrop]

Would i be right in thinking that you now have to pay for the use of youtube within hootsuite? I've just signed up so i'm not to sure but it looks like you have to use the premium service now?

[@dottotech]

Emma Harrop Not positive, but the KZbin integration I am using is free.

[@elharrop]

dottotech Ahh i'm really confused then as whenever I make a post it doesn't give me the option of sending it out to KZbin even though i've downloaded the app!

[@dottotech]

Emma Harrop Try a different KZbin plugin, there are several.

[@LMaruchan]

Social media is frustrating because I get burned out...I was thinking of using Patreon as a hub instead of a website.

[@dottotech]

It could work well

[@RAMSEY1987]

is this like buzzbundle?

[@Ash_The_Great]

Start the video at 4:00 because it is just pointless lip wiggling up until that point.

[@vinaybakle6443]

can we post messages to multiple groups?

[@dottotech]

Yes

[@YuZhengwen]

You checked out Buffer yet?

[@dottotech]

I do like it!

[@EXELSIAKoln]

did i miss it or did you just forget to explain how it works with google+?

[@dottotech]

EXELSIA I did not mention Google+ because it does not play well with Hootsuite (especially when I recorded the video) Google and Instagram are the 2 that do not make their product "Dashboard Friendly"

[@ritualentertainmentllc4690]

There is a link against hootsuite that attached itself to your video. You might want to get rid of it.

[@dottotech]

Ritual Entertainment LLC Not sure what you mean, are you talking about an add?

[@RobertDigitalArtist]

6 People plan to fail by failing to plan

[@DylFres]

first.

[@mainehomesteaders3583]

Great video!