🔴 Hourly Billing Is Nuts- Stop Trading Time For Money

Why is it a bad idea to bill hourly? How can you make more money and work less? How hourly billing limits the growth of your business. How hourly billing damages your relationships with clients. How does value pricing work? How does value pricing differs from hourly billing? How to start the transition from hourly billing to value pricing.
Never charge an overage again. Never justify your price.
Jonathan Stark is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.
Find more on Jonathan:
Hourly Billing Is Nuts
jonathanstark....
@jonathanstark
Value Pricing Bootcamp:
valuepricingboo...
-
2:23 Ridding the World of Hourly Based Pricing
5:58 Transitioning from hourly
7:48 Former Boss
11:29 Going Solo w/ Value Based Pricing
12:29 Jonathan Pricing Clients
14:25 The Why Conversation
17:08 Confirm they need you
18:34 How to Price
20:20 Set the Boundaries
23:19 Mindset
26:44 Profits
29:04 Calculating Costs
36:50 Keep Asking Why
42:02 Value Pricing VS Retainer
43:42 Retainer
44:50 Time Vampires
47:42 Value Based Client Factors
49:47 The Gate Keeper
53:53 Guarantees
57:27 Pricing Tier Process
1:01:30 Professional Courtesy
1:05:09 Jonathan's Disaster Story
1:08:18 Transitioning to Value Based Pricing
1:11:10 Buying with Emotion
1:12:20 Jonathan's Rate
1:13:00 Most Expensive Option
1:13:52 Jonathan's Guarantees
1:16:39 Summary
1:20:13 Spotting a Time Vampire
--
👉Subscribe: goo.gl/F2AEbk
-
Join the Pro Group:
bit.ly/2Lk5zJs
Learn More About our Upcoming Business Bootcamp:
bit.ly/2LcC0cP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
goo.gl/bRt5qd
-
Love the content? Become a sustaining member for $5/mo today.
goo.gl/uKcJ3N
BOOKLIST -
Essential Reading for Creative Professionals: bit.ly/biz-boo...
Essential Design Books: bit.ly/futur-d...
Kits & Proposals:
goo.gl/mSjuWQ
Visit our website:
www.thefutur.com
FREE resources:
goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
uiiiuiii.com/?...
-
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: bit.ly/thefutur...
Webflow: bit.ly/2EbET9l
Retro Supply Co.: bit.ly/2GW8gzR
Creative Market: goo.gl/g4jlTE
Design Cuts: bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: goo.gl/YCo2uT
School of Motion: bit.ly/futur-som
Bring Your Own Laptop Tutorials: byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: share.epidemics...
Artlist: bit.ly/2uWdna7
Get our FAVORITE notebook from Baron Fig: baronfig.com/?...
Artlist: goo.gl/aN8idZ
-
Futur Podcast on iTunes: 🎙
itunes.apple.c....
-
Host- Chris Do
Cinematography- Aaron Szekely, Ricky Lucas, Mark Contreras
Editor- Erica Pead
Futur Theme Music - Adam Sanborne www.adamsanborn...
Annotations- Erica Pead
Typefaces: Futura, Din, Helvetica Neue
Futur theme song- Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

[@SamirPatnaik]

The value in this 0:00:00-1:25:31 is nuts!!!

[@KaneSanMiguel]

17 minutes in and I feel like Chris is just saying to himself "THIS GUYS GETS IT. THIS IS WHAT I'VE BEEN TRYING TO TELL EVERYONE FOR YEEEEEARS"

[@thefutur]

we are speaking the same language.

[@jonathanstark6921]

I think Chris is my "brother from another mother" (can I say that on KZbin?)

[@2getherstudiosAu]

Jonathan Stark KZbin? Yes. Twitter? Probs not

[@MisterGiant]

8 n hij hij 'n y in. BP Bob B mlm'n mm m'n nib nm M m'n 'm l blom m'n 'm mul my MBA MLB nl m nm BM l BM n mij b m'n 'm know 'm numb nm nl job MLB b mmm BM nm mm NK km bomb Blvd nm mm mm nl h numbness hmm nm nm M'n NBA NK NK nm McKenzie nun NJ nmnm mengmodus k 'm 7min 8b 700m 8 tyne 60ml ñ ñ minpuntje unintentionally 6min ultimatum 7min Ñ ñ miming ñ n7 honing of nu

[@ignacio560]

I was so thrilled watching Chris get excited for this reason!

[@CLesley89]

Every time I watch one of Chris's videos I can feel my business sense as a designer jumping leaps and bounds. Again, this video was pure gold.

[@thefutur]

that's why we are here Clifton.

[@Gameboob]

41:49, selling retainers with value based pricing. 45:53, Avoid time vampires 47:45, how to know when to use value based pricing. Value based pricing cuts both ways (48:57). You can make more when the value to your client is greater, so larger clients tend to be more profitable for you. 50:00, who do you talk to in the organization to get the job? 53:44, discounting for uncertainty 56:58, setting multiple pricing tiers 1:00:26, avoid things outside your expertise, and refer them to an expert 1:04:20, Jonathan's worst client story (which ironically highlights the trouble with hourly billing!) 1:07:43, how do you transition from hourly billing to value based pricing? You gotta specialize. 1:11:34, 3 quick questions 1:16:03, Summary

[@savvy5178]

This is positively one of THE most valuable talks I have heard! Thank you for having Jonathan on the show! I’m pumped! Rob G

[@thefutur]

Thanks

[@djinnwheeler]

I'm a software developer, and I always asked my bosses the question, "But why do I gotta track my hours" So Jonathan is like a god send. Thank you Chris for bringing this to us, I will carry on this mission on bringing hourly billing to an end!

[@Daniel_WR_Hart]

Then you hope that they say anything besides "because that's how it's always been done"

[@bethsnider5796]

This guy's voice... so convincing and confident!

[@sam-harrison]

Reminds me of Ray Liotta's voiceover from Goodfellas evey time I hear it lol such an awesome video 👍

[@sgtfatboy1]

No kidding I am buying and I don’t need anything but he convinced me! Lol

[@xffcgh3891]

@@sam-harrison ພ...ຢະະະະະະະຕະີີີີີເີີຮນນພພນຸນຸຍຸຸຍຸຍຸຈນພຸຮີນຖຂຂຂຂຖຮຖພໂນຮໂຕໂໂຸຢຂຸຄຄຄຸັຟ...ຸຄຸກຈທຄຄຄະ ຢຊຊຖຖໍ7

[@esaarokki8897]

1:24:28 Hit LIKE if you literally applauded!!

[@arnievankerwel9343]

As a freelancer, I tried Jonathan's advice of Valued Based Pricing (VBP) for the first time with two projects pitches at the same time. First as an event coordinator proposal for a festival and then for another project as a creative advisor for a non-profit. The crazy thing is that with my VBP questionnaire, I had the possibility to go way more in-depth (from what they thought they could get from me to finding insights on what their real obstacles were and what I really love to do). Thus the VBP proposal becomes a more eco-proposal, from light interaction to agency level from a one-person service provider. Not to mention that own pricing becomes a bit easier (no signed projects on the VBP yet), but in general I feel the insights + proposal delivery + deadline on proposal urgency (x2 weeks) just give the whole process between you and client a more fluent flow. The event proposal wasnt quite on the level of "national corporate", but the discussions from it uplifted a whole new way from the client how to approach me for future work. Thanks Chris and Co for this interview piece and Jonathan!

[@thefutur]

Well done.

[@bakingloveco3406]

Thank you so much for sharing all your knowledge!! I'm a Professional Patisserie Chef based in Argentina, working from home and a Mum to 2 beautiful kids! I can totally relate to Value for Outcome instead of charging by the hour. Building the confidence to valuing my work, talent and experience in order to charge for the outcome the client is asking for. 🤗 Thank you so much!👏🙌

[@EuropeanEconomics]

I'm pretty confident I never had a single lecture in University as valuable as this talk was. I am thinking about starting a Consulting Agency and found this just in time. Many thanks!

[@SleazysWonderland]

To solve the problem of clients asking for changes on design (or any) projects - simply add onto the contractual agreements before starting the project that the client needs to allow the project to finish without minor input or changes on graphical (or other) detail. This will allow the client to see full value when the project goes live.

[@darlingtonjonesimagery9247]

Bro I'm going to listen to this every year. It is gold. Verbal gold

[@lordperezident]

Yaaaheard

[@LongXayYoutube]

Thanks to The Futur, I have just landed a $2,500 job. It is crazy because I used to charge only $30/hr for my service.

[@thefutur]

congratulations Long.

[@LongXayYoutube]

@@thefutur Please keep making long-form content like this one. I watch it every time when I am going to have a call with my client. Appreciate it.

[@taciasoares2022]

How can you honestly dislike this video? I mean... helping creators get paid for their value rather than the time it takes them to do something? You discount all the years of experience and becoming a professional. What’s the incentive to be the best if you’re not valued for the value you provide to someone else? Why should businesses benefit exponentially greater for a service that brings them so much profit, but the creators who made that happen don’t benefit? Too many years of not valuing the creatives. That’s what I think. This was such an eye opening and amazing video! Thank you Jonathan Stark and Chris Do for making it happen!

[@aminasonus]

I'm late to the party - just seeing this, but it was AMAZING! I don't think I've EVER watched and been this engaged in a 2 hour video. I took a ton of notes. I love Jonathan and you did a terrific job really pulling out actionable information. Thanks!

[@DavaughnuBanks]

The WHY and HOW or story behind is the strategy. Every pitch should be rooted in the brands vision and mission.

[@insightdesignsolutionsinc.]

HANDS DOWN the BEST guest and informative discussion I’ve witnessed from you on value-based pricing. Jonathan’s responses and the Futur’s questions and direction meshed perfectly. This video will be filed in my “to memorize” pile. Excellence. Thank you all!

[@HoangNguyen-zv3xb]

This is best guest who came on the show. Really looking forward to the next episode with mr.Stark

[@thefutur]

he was great.

[@aljayweale4479]

This information contained in this video solves so much more than just the challenge of hourly billing. Genius work.

[@Beast-ms4gl]

Timestamps for self future assistance on major parts of video : 22:20 29:00 45:55 , next three questions , 2nd question was by that studio guy , also he third question 57:15 1:14:55 , until summary ends 1:19:27 , upto summary ends is important ends

[@irvanpratama8898]

Meaty content from start to end!

[@thefutur]

#Bam

[@jonathanstark6921]

Ha! That's awesome ;-)

[@clearviewproducts]

This is probably one of the biggest how to rethink your approach teachings I've ever heard. This just changed my life.

[@PswACC]

Nice Summary Chris. You are Excellent at taking notes. That means you are a Great Listener.

[@thefutur]

Appreciate it!

[@HectorGarciaCPA]

The Timex/Rolex analogy is awesome.,,

[@pavankukreja6554]

Chris - Thankyou Much for bringing on an Amazing Guest J. STARK. This clip was every minute of the 1 hr 25 mins, GOLDEN NUGGETS shared - Deeply appreciate Jonathan sharing amazing negotiation Tips on value pricing vs Hourly rates. Mind blowing session ... Feeling Empowered & Ready to implement. Thks 👍👍👍❗

[@samuri2011]

no chris, you are smooth. The way you asked Jonathan if he can answer in shorter amount of words was perfect. like.... i aspire to be smart and clever with my words like you.

[@daffertube]

I am now redpilled on hourly billing.

[@matiasgoinheix366]

This is a masterclass. At least for financial illiterate guys like me.

[@chill_fugu]

As a business analyst working in software and dealing a lot with requirements elicitation this video is PURE GOLD 🥇 Thank you both!!

[@sarahcommand5830]

I've been working on a monthly retainer for the last 8 years of running my freelance business! ONE time I did hourly.. and boy did I learn how much that DID NOT work. Not only did I do 5x more work than the client paid for (because I am fast) - I also found the client somehow valued the work less. It was more productivity based vs results based. It feels so great to hear others feel the same! I've never been more financially successful - and it is all due to retainers. (And being speedy!)

[@drushki808]

This channel keeps giving and giving. Every time I click on one of Futur's videos I am pleased, and this has become one of my favorite channels. Kudos for amazing content and thanks for sharing these valuable insights!

[@williammahler4798]

Changed my perspective on how to do business!!! THANKS Chris & Jonathan!

[@thefutur]

You’re very welcome

[@MaritzaBarrios]

This it's excellent! And I agree he really is smooth. The answers are not overly long at all - they're very thorough and insightful. I'm inspired and so grateful for this.

[@AFMCarlos]

It's bizarre how much truth there is to this video and this guy's expertise. It's like he summarized everything I feel about freelancers and value.

[@paweantkowiak2199]

WOW! Just extraordinary! Jonathan is speaking so clearly and readily and he has so vast knowlegde on that topic. Super useful informations, super useful phrases and super useful mindset. Thank you Jonathan, and thank you The Futur Team for guests like Jonathan. Amazing job

[@IResonateWithU]

We need this guy back. I have nothing to do with the work described and could still apply the message to my work. This was great.

[@thefutur]

we will have him back fo sho.

[@jonathanstark6921]

Any time!

[@manosalexakis]

1:09:00 The answer I was looking for!

[@roland3698]

Awesome, awesome guest! But hats off to Chris and his team, they did a great job facilitating this. Unlike other hosts who keeps interrupting their guests or asking low value questions.

[@thedevo01]

29:43* - "The other number you need to calculate is the one-year annualized value..." Ok, but how? How do I calculate the monetary value of my service to the client in the span of a year?

[@christophersmith8014]

I'm sure you've found the answer to this by now, but you determine that value by getting the client to tell you how much business they are trying to save or improve through the use of what your services will provide to them. If they are trying to improve their revenues by thirty percent, that thirty percent is worth an extra million dollars per year and the work they are asking you to do is the only work that they are having done to try to generate that increase, then your work is effectively valued at one million dollars per year. But you should also realize that revenues are not profit and the owner will be looking for a return on investment as represented by the profit portion of the increased revenue. So, if their average profit margin is twenty percent then the owner is looking at a potential extra two hundred thousand a year. It is well worthwhile to invest one million dollars in order to secure an additional two hundred thousand a year in perpetuity. After that you discount for the uncertainty that the gamble will succeed at full capacity and charge them ten percent of one years worth of possible improvement, or one hundred thousand dollars. Investing one hundred thousand dollars for the chance to secure and additional two hundred thousand a year in profits is a no-brainer and if it only manages to secure an additional five thousand per year it is still as good as most general stock market investments. It doesn't matter as much whether or not the service you provide adds directly to the productive capacity of your clients business, only that they perceive that it does. Beyond that you're mostly just setting and managing expectations. The more certainty you can provide the more you can charge.

[@ashiebbyyx]

See now THIS is good content marketing. I ended that stream with so much incredible information gained and still wanting more because he was willing to share so much and go into more depth than I’ve probably ever seen out of any of your prior guests. I appreciated his openness and for that I will absolutely pay him for more of his expertise. If you’ve read Gary Vee’s book ‘Crushing it’ he touches on this.

[@thefutur]

Jonathan is crushing it. For sure.

[@iamnickcurran]

Probably the most valuable video I’ve watched on KZbin in recent times.

[@leodebrito5894]

I´ve been watching it for only 10 minuts and it already makes a lot of sense! Right now I´m investing time and money with new softwares and personal traning in order to be abble to deliver a better product in less time and of course I should not keep charging my clients by hour billing. Thanks for opening my eyes!

[@eddygatlin]

This is so good for the mentality of self employed/ freelancers, I'm 3 yrs behind!

[@jpelasio]

Maaaaaaaan, if Chris Do hadn't convinced you before... You better be convinced now! Have just jumped in the deep end with an existing client on how I've left hourly-based pricing. Amped!

[@MassielValenzuela]

lol "who actually likes good coffee" lol I feel ya man!

[@Sidsaraiya]

Really nice to watch. I follow a lot of these philosophies. It was taught to me by other mentors. I certainly make a good markup and I have a great relationships with my clients. Focus on the value not the price for sure. Some things I try to keep in mind when it comes to clients and pitches; "never assume how much money they have", "If you've shown how you bring real value to the service, they will find the money to hire you".

[@Luckeydogs]

This was absolutely fantastic! Thank you to all who brought this to us fans!

[@soumyaalilat2264]

This vidéo deserves a millions vues 1h25 of value. This is my 2nd time watching it, I searched all the channel to find it 👌

[@tomotoole5008]

very important conversion for self employed professionals. the race to the bottom is a very real thing.

[@tajaragod5950]

One of the best interviews and thats saying a lot because all the guest are excellent but this dude Broke It All The Way Down!!!!!!

[@thefutur]

He sure did.

[@jonathanstark6921]

Thanks Tajar!

[@tajaragod5950]

No Thank You, Sir!

[@kreativemyndmedia]

Thanks to the both of you. You explained exactly where I’m at and what I’m going thru and I started value based pricing and it changed my life.

[@thefutur]

Our pleasure!

[@GreenFoal-Equine-HijackSDGs]

Jonathan feels like a great guy with great integrity always in every video appearance to me !🙏😄👍💛 Thank you for all you share Jonathan & Chris & Team!🙏🙏🙏😄💛💛💛

[@penitentchicken]

I started out doing value-based pricing in my freelance career. Granted, I often UNDER valued my work, but that's a separate issue I've had to deal with!

[@jonathanstark6921]

Good for you!

[@HelgaNovelli]

"What's your rate?"...Jonathan:"I don't have one." Legend!

[@christopherarmstrong2710]

Great talk, one of the best guests on the show in a long time!

[@jonathanstark6921]

That's very high praise! Thanks, CA :-)

[@thefutur]

either we're getting better, or our guests are just slaying.

[@vidromedia]

Seriously, Chris & team - LOVED THIS! By far one of the most valuable videos of yours yet - SO much good advice and perspective - but the main tricky thing about this is how to figure out what that value is -how to get that out of the client when you're not a total numbers person. I guess it boils down to learn, learn, learn, practice, practice, practice. Thanks again Futur team - you rock!

[@thefutur]

We told you at the top.

[@erinjohnson5546]

The best! Thank you Jonathan and Chris and your amazing team!!!

[@ashuuddin6415]

I dunno if anybody needs to hear this or not. But THIS IS by far the most valuable youtube video I've watched on the futur's youtube channel. It's like an entire goldmine laid out for us! Just learn and implement! Always wondered how an A player can get that much profit for themselves and their business. Love it, John!

[@thefutur]

Glad to hear

[@throwpap]

So much uncommon-common-sense in this conversation. So, so, so good. So helpful, thank you!

[@silv3rArrow]

1:10:44 I see the Rolex analogy was captured perfectly ahah

[@shiriprasad6328]

Excellent information. Thank you for sharing! 👊

[@jazzyjon0007]

I'm going to try this. This information is life changing.

[@ubernoob458]

So a year later how did it go?

[@muhammedabugosh1177]

Im a videographer and this is probably the best value Ive ever gotten in a single youtube video hen it comes to business. Thank you The Futur and Jonathan Stark 🙏

[@artkeologo3863]

They don't teach this in school! AMAZING! Thank you Chris!

[@thefutur]

You're very welcome

[@ronelvanheerden246]

This is like a Triple Level Up Mind Expansion! So many questions answered. This is definitely something to be watched more than once and to be shared far and wide. Thank you The Futur for hosting Jonathan Stark and thank you Jonathan for giving your time and insights so freely.

[@thefutur]

watch this over and over again.

[@ronelvanheerden246]

Yeah, I think this is one of those videos where different things will jump out as one grows in business. Almost becoming more relevant to where you are at.

[@brynludlow9197]

So, I have two pages of notes by 20:17...amazing talk, and so informative!

[@urssounds]

Wow. What a great video. This man is so highly intelligent on ALL Levels!! So much gold in there. Thx u

[@lifelesun]

48:52 great explanation!!

[@webink]

This is pure Gold!!!!!!!!!!!!!!!!!!!!!!!!!!

[@thefutur]

it's a gem for sure.

[@artsyweirdo]

Omg this was amazing and so informative. This guy is eloquent AF.

[@jonathanstark6921]

Aaaand... now I know what my gear should say: "Eloquent AF"

[@deiferete9247]

Very helpful Thank you all

[@danielson84]

A bomb of an interview. Thanks Chris and the team. 🤯

[@jamzbraz]

I'm yet to find a coach that lives by what he preaches. It's easy to push your software development customers around when they are not your main source of income. I'm guessing most of Chris and all these other coaches' income comes from selling their programs, classes, guides, and books, brands and whatnot. Not hating on it, just questioning the validity of following this kind of advice when you're just starting out or has no other income options...

[@OnsoDev]

Great content and this guy thinking process is so smooth and also he explains with context and specificity. Helps to put things into the value price frame.

[@thefutur]

he's captain smooth.

[@jonathanstark6921]

"Captain Smooth"

[@mykantipurhome]

This is all good and true.. but it only works when someone has put in a really good word for you or you already have a name in the market.

[@jennyhowesdesign5458]

Can't say how useful this video is and how inspiring...thank you so much for taking the time.

[@BJJSubArtist]

I had been wondering how to break down numerous pricing tiers and Jonathan broke it down perfectly! Amazing content, thank you! I've subscribed to both podcasts (Jonathan & Chris) and excited to listen to gain more insight.

[@thefutur]

Yay! Thanks for subbing.

[@RyanWithersAway]

That guy is a badass. So confident

[@spahzz]

You guys are changing the landscape of how we do business. Keep the kick-ass content coming!

[@jonathanstark6921]

Amen!

[@henkel777]

This was pure gold

[@frederick036]

Exactly what I wanted to say!!

[@jonathanstark6921]

Thanks HK! Was there anything particular that stood out as most useful to you? Or something you could implement right away?

[@OnsoDev]

You did a great job in such a short time to paint or create a clear map of the process and what you really mean. I could see things clearer. Thanks for this great time and education! We need more people like you and Chris. One thing, for a total beginner in this game who wants to catch up with the whole mindset shift and what would you recommend as a FIRST step to do? (except getting your courses which I think it is first stepping but might not have the opportunity :). ) I thought I need to read that book that made YOU change! Anyway thanks a lot!!!

[@henkel777]

@@jonathanstark6921 Well, I am UpWork freelancer, doing motion design and I just started to get some bigger clients outside of the platform. All of them prefer fixed prices and after hearing how do you conduct your sales conversation I finally have an idea how to price projects more accurate. I am from Czech Republic, so I am nowhere near to charging 5 figures but I can't wait to try one of your strategies with some of my new US clients. Thanks for a great content Jonathan!

[@tonybrookes4524]

Great in-depth content with context and examples. Thanks so much guys

[@loreenbrown5896]

Thank you for this wealth of knowledge

[@mohamedashrafananasa]

Amazing Talk and Spirit!

[@williamtpenningtonart]

22:50 was something that I never hear studios I've worked for agreeing to. After all we are in the service business, especially if you are a "brick layer". But it's because a lot of us are still playing an old game. Often studios are beat up by agencies who do not want to be pulled back into scope. The idea of Value-Based Pricing makes more sense to me. And this video further clarifies and has different nuances than some of Chris's past videos. Great content. Not sure how I missed this one!

[@thefutur]

There’s a brand new one on value based pricing. Check it out.

[@lukebair9255]

This makes so much sense. Iron man rules!

[@skinnyfat8423]

Damn, this was really valuable to watch! Gonna dig deeper into value pricing 🙏🏼

[@thefutur]

Check out his site.

[@Denym2955]

This episode was extraordinary! And you got straight to the point, one of my favorites😍

[@ThatCrookedMind]

Damn. I gotta watch this like 10 times. Honestly you guys could probably just sell this video as a course. It's so packed with information! Thanks for the continuous generosity ;) Love yall

[@thefutur]

you never know when it's going to disappear.

[@jonathanstark6921]

Great idea! Thanks, Paulo :-)

[@ThatCrookedMind]

Jonathan Stark I’ll just wait for my 10% 😉 Seriously thought, great stuff

[@SamuelThomas95]

Mind BLOWN!! Can someone please add a 00:00 Timestamp so that this video is converted to chapters for easier recap?

[@alexc7689]

At 26:53 my mind just blown, burst, like I haven't even understand that I was not understading the concept of "profit" and like.. just wow.. Thank you so much.. I'm a really young designer who is preparing himself for the big jump and I feel so blessed and thankful for those advices and videos.. Thanks you, Big love from France

[@AnaMarcu]

Wow! I love how you jumped right in and delivered a ton of info right in the first 20 min. I appreciate skipping over a long dragged out and soapy background and went for the main topic. Also, great topic! Thank you! More of this please!

[@thefutur]

You're very welcome Ana.

[@jonathanstark6921]

Chris likes to cut to the chase! ;-)

[@shuntarhodes9827]

This pricing model is the construction or trade workers bill clients. They evaluate the scope of work then give you an estimate.

[@missrockstarglamazon6846]

Funny thing is, I’m a Private trainer lol and this is awesome . I’m just flipping it to fit my business model

[@alecballdwin7926]

Amazing guest, and amazing questions as well! This is thousands of dollars worth of information that we are lucky to get for free. Thank you Futur team!

[@jerrymartinez1048]

This was extremely helpful.

[@zibaburrow2476]

That was awesome! Thank you so much!

[@HutchinsFreeRangeCreative]

i can’t believe i just found this. thank you for having this illuminating conversation with him. he’s brilliant.

[@MarcoBezoetdeBie]

Wow, love this....amazing interview and direct answers from Jonathan (love the down to earth approach)

[@thefutur]

He’s so good.

[@ragzm9794]

Just finished this episode after few start stops.Thanks for showing us the STARK reality into our FUTUR when it comes to handling pricing. Chris, Mathew, mark and the iron man stark - wow what an episode. - raGz

[@thefutur]

Thanks Ragz. Good to see you got value from this.