How a Boy Made a Fortune Sewing Backpacks in His Mom's Basement

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This video is sponsored by Wren.
It’s 1950. A 14-year-old boy is out for a hike with his friend when suddenly, he feels a jarring pain in his back.
The pain is coming from something he never would have expected: the shape of his backpack.
You see, his traditional backpack ignored one crucial thing: weight distribution.
So, with that problem in mind, the teenager goes to work and finds the solution inside his family’s basement. With sewing skills he had learned from his mother at just 10 years old, the Swedish boy uses wood to craft his first prototype.
With pride, he leaves his signature embroidered on his creation, a small arctic fox, known in Swedish as Fjällräven.
Little does he know, that symbol will later have a deeper meaning. One that people would be willing to pay a premium for.
This is the story of Fjällräven, and how a 14-year-old built a $12B empire from his mother's basement.
Sources: pastebin.com/axE9ijZs
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[@hook]

Offset your carbon footprint on Wren: wren.co/start/hook The first 100 people who sign up will have 10 extra trees planted in their name!

[@korpakukac]

Trees planted, or trees not cut out for a few years? Cuz that's what the carbon offset scam is around the globe...

[@NaraSherko]

Second

[@somerandomfella]

Very rare to have an ethical CEO. We need more like him. Happy NY Mr. Hook 🥳🥳🥳

[@JetS_Gamer]

Guessing the only reason I haven't heard of this amazing company is that I'm from Australia

[@hoangtu3366]

They have a shop in Melbourne at Melbourne Central. I had to go there to drop off my leatherman wave for warranty issues. I had a look & try out their products. Seems well made & it reflects in the price. Quality travel products are always expensive so it's on par with most of the premium travel brands.

[@casperdong]

I’m forever traumatized by these backpacks because in fifth grade someone threw one at my head which had a bulky laptop in it and I got a nosebleed from it.

[@Dogetheun]

Jesus Christ that must’ve hurt so much in sorry about that:(

[@Seven71987]

My Windows laptop is very lightweight.

[@casperdong]

@@Dogetheun I’m pretty sure they got mad at me because the laptop might have been damaged

[@casperdong]

Windows ad

[@casperdong]

@@Dogetheun Ty 🥲

[@AstroRockit]

I’ve always seen these backpacks and never knew the origin

[@SeaweedKisses]

Very interesting to know the history! I love how sturdy my Fjallraven bags are!🤩

[@CiggeGaming3322]

As a swed im really proud of Åke Nordin. I had a fjällräven in school but now use it for trecks.

[@luisv7117]

R.I.P nice and interesting history

[@HFC786]

Fascinating

[@Viktor-wh1pf]

I wish I knew about this brand when I was in school anyways great video as always hook!!

[@meezietv3230]

NEVER HEARD OF THIS BRAND BEFORE IN MY LIFE 🤔

[@dylan.t180]

Love your videos

[@cajsamalmberg2668]

The bag is named Kånken and not Känken

[@cagamer4161]

Keep up with great video

[@AyushThapa1001]

Nice Video 🌸😄

[@gametannerz1450]

Wow.

[@YUVRAJ_P]

You should make a video on HP please

[@flamingcharges]

🙏🏽

[@antihero1757]

Please find out about mixue franchise history, its been all around the world

[@SubsequentEloquent]

Beside a fabric that a lint magnet, Their kanken strap is the least desirable 😂. I have those. Everything else is fine

[@kirbymarchbarcena]

I've got degenerated lumbar, this backpack's useful for someone who is always travelling.

[@kuza3991]

Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.

[@kdkdkjcrjd.manager]

Woooo

[@V3SPR]

It's Kånken, not "Känken"... för fan!

[@tiffany.victoria]

Absolut!!!

[@RoseQuartz692]

My Country

[@kuza3991]

Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.

[@RoseQuartz692]

@@kuza3991 1 what? And 2 how am I able to follow someone that doesn't even exist

[@thecoasterguy7367]

I live In America and I’ve never heard of this brsnd

[@RoseQuartz692]

It it's Swedish so maybe that's a reason

[@whiteonggoy7009]

10% of your body weight is the maximum to carry

[@philipm3173]

Not if you're a backpacker. You gotta carry 1/3 or nearly half if you're a woman.

[@whiteonggoy7009]

@@philipm3173 34 kilo when I was young on a yomp in 82..sorry Sir I was not clear,I ment for school age children

[@thecoasterguy7367]

The average back packing weight is 40-60 lbs, so I don’t think that’s 10% 😅

[@jonwick7635]

never heard

[@DG-rb7bo]

Probably not , but you’ve 100% seen these bags and never known the brand

[@RoseQuartz692]

@@DG-rb7bo yea

[@dylives7667]

_"It's 1950..."_ Say no more. Before the 21st century, you really had to be creative to be successful. Now you can duct tape a banana to a wall, and make thousands from it. God, we're truly living in The Iron Age.

[@broski6137]

No you can't,tape a banana to a wall and tell me if you can make thousand from it

[@checks6312]

If it was that simple, everyone would be rich. It’s impossible for the younger generation to get rich because of these bigger companies that will stomp any competition.

[@dylives7667]

@@broski6137 That did actually happen.

[@broski6137]

@@dylives7667 But not to you

[@kuza3991]

Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.