How a Few Books Made My Failing Business A Success

Almost Everything I Learned About Marketing I Learned in a Karate School!
For a little more than 10 years, from the mid-eighties to the late Nineties, I was in the karate business. I built one small school in San Marcos, California, into a national chain of 400 schools, starting with just $5,000 in cash and big dreams. Later, I published my own magazine and owned an advertising agency. While my marketing knowledge increased rapidly along the way, I never forgot the lessons learned in that first small karate school. Nor did I ever forget that the real goal of marketing is to produce income! =
I bought my first school in San Marcos in 1986 from an older instructor who was moving to a larger town in an effort to grow his business.
In late 1987, I bought a second small karate school in Irvine, California, with no money down from a doctor who had invested in the business and just wanted his name off the lease. The first month, the business lost $1,000, the second month, it lost $1,000, and the third month, it would have lost another $1,000, except I was already broke.
After acknowledging that I didn’t REALLY know the first thing about marketing, I rushed to the local bookstore and bought all eight of their marketing books. I soaked up information like a sponge After taking it all in, I designed new ads to run the second week of January.
Bingo!
The phone rang off the hook. I signed up 30 new students in a single month, as opposed to the five I typically signed up! At 28, my second year in business, my tiny karate school in a strip mall made me $128,000 -$121,000 more than my previous year’s income. Six years later, I had 125 franchise schools plus 275 affiliates nationwide and made millions.
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✅ About Andrew Wood - Author & Marketing Legend.
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[@ACT130]

Amazing story!!

[@authorsspeakersandexperts]

Glad you think so and all true!