How A24 replaced artists with AI

To promote their latest film, 'Civil War', A24 posted several AI generated movie posters on Instagram. Is this the beginning of the end for movie poster design?
Also, would you like to see me ugly cry while listening to AI generated music? All this and more, on tonight's Paper & Light episode.
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Sources:
'Civil War' trailer
• Civil War | Official T...
Alex Garland's appearance on 'The Daily Show'
• Alex Garland - “Civil ...
'Ex-Machina' trailer
• Ex Machina | Official ...
'South Park' ChatGPT
• ChatGPT Romance | Sout...
'Terminator 2' scene
• Terminator 2: Judgment...
CNBC - How AI Took Center Stage In The Hollywood Writers' Strike
• How AI Took Center Sta...
'Moonlight' trailer
• Moonlight | Official T...
'Hereditary' trailer
• Hereditary | Official ...
'Everything Eeverywhere All At Once' trailer
• Everything Everywhere ...
Hollywood Reporter Articles
www.hollywoodr...
www.hollywoodr...
www.hollywoodr...
AV Club Article
www.avclub.com...
Star Wars by Wes Anderson Trailer | The Galactic Menagerie
• Star Wars by Wes Ander...
The Plutonium Playset - AI Generated Toy Commercial
• The Plutonium Playset ...
DESERT ODYSSEY | AI cinematic video | runway gen-2 | midjourney
• DESERT ODYSSEY | AI ci...
Parks and Recreation | Ron vs. Online Privacy
• Parks and Recreation |...
'Tremors' trailer
• Tremors (1990) Trailer HD

[@Marc-WOA]

I'll just call it ahead of time - here before this channel absolutely blows up 🙏🏼.

[@Paper_and_Light]

Thanks very much! Any excuse to buy more movie posters :)

[@ZiplineFinals]

+1

[@jacobshenk8337]

For real. I've seen channels with millions of subscribers that don't keep my attention as well as this.

[@SnackAttack77]

I second that lol

[@ScarfaceAngelll]

@@SnackAttack77I third that? Lol yea

[@kmilyan]

I think a major concern is where does it end in the film industry? Starting with posters, ending with actors? NO

[@Paper_and_Light]

Yeah, that's a very good question. They had a strike over using AI in screenwriting, I imagine that visual effects will be next.

[@dwainmorris7854]

American film industry is dead already and Wokness killed it . Have you been to the theaters lately , they are empty . AI will change entertainment from its present form to somthing else . It will allow more people more creative freedom and add creative ideas

[@kingswing00]

Everyone who fights against AI will only be competing with people who have no moral conflict about using it and will have to play catch up just to compete. It's inevitable

[@jmalmsten]

Scary part is that while I would say that at the moment, the level of AI is only making mediocre art and stories. But looking at movies throughout my lifetime. And beyond that, all the way from the beginning. The bread and butter. The majority of movies out there are... mediocre. AI could replace 90 % of the output of any studio any decade since the dawn of cinema... and I doubt we would notice.

[@rifz42]

@@kingswing00 sorta like that movie Gattica, but it had gene editing

[@JPLAVFX]

This is what I worry about. Not all-powerful AI taking over everything, but sloppy, vapid AI, seen as "good enough", implemented anywhere it feasibly can.

[@Paper_and_Light]

I completely agree, particularly with the 'good enough' vibe that AI stuff has. Good enough to send to your friends as a joke, but that's about all.

[@NaveaDraws]

Instead of the machines replicating the quality of Michelin chefs, they put all restaurants out of business and give us fast food exclusively. That's the likely future. It's never the utopia people hope it will be.

[@nyxtheking1781]

Even if AI images end up looking flawless, I’ll never accept it as an acceptable thing to use, no less in a poster or movie or anything commercial. Most employers would rather pay once for access to an AI than hire artists because it saves money, that shouldn’t be acceptable ever in any way

[@njf11-]

See, any time I hear this point brought up, there’s always some jackass in the comments who says “don’t worry, AI will get better” as if our problem just is that it’s bad.

[@lvbboi9]

I always think of what CGP Grey said about self-driving cars. They don't have to be perfect to replace us, they just have to be better than us. they have to be "good enough".

[@kodakkevin]

Another solid topic covered. Damn shame that A24 of all brands can be this tone deaf when their marketing is usually top notch

[@Paper_and_Light]

It was bizarre, coming from them. I would expect that for streaming service thumbnails for movies of the week, but not A24.

[@duck_entertainment]

Apparently so good it’s almost false advertising

[@shrimps8319]

i feel like i just got cheated on by A24

[@Paper_and_Light]

Hopefully it's just a momentary lapse into the artificial

[@Lina-cy2yc]

I think they already have shown us how they've changed. Turning into another soulless hollywood mass production.

[@farissoliman7282]

@@Lina-cy2yc hope not

[@Max-p5s]

Bro its not that deep

[@Jdn__0001]

You’ll live 😭

[@official-phuh]

No matter what the media, the infusion of AI has really made me retreat into exploring all the works of the past that I've missed. For example the other day I watched "12 Angry Men," and I just loved the fact that not only could I watch a great movie, but I didn't have to wonder "was the script written by a person? Are the actors all real people in every shot?" Same goes for literature and music.

[@Paper_and_Light]

Absolutely. '12 Angry Men' is a masterpiec of writing. Always feels timely. I love watching older movies, there's so many to discover that I haven't seen. Plenty of treasure, and some trash that can also be highly entertaining.

[@TheManinBlack9054]

What if at the end of the movie someone told you that in fact the script WAS written by AI and that the actors weren't real people in every shot, what would you do then? Would you suddenly change your opinion of the movie post-fact? Is it suddenly bad now? Does this piece of work stops being art for you now? What if no one told you that?

[@Nicekoo23]

@@TheManinBlack9054 The quality would remain the same, not the emotions, knowing it was written by an emotionless being made to follow commands without thought. That's all that would

[@saucevc8353]

@@TheManinBlack9054 I’m not OP, but yeah, probably. A big reason why art is so enjoyable is looking at it and imagining what the author was trying to say, how every little detail contributes to the common theme or adds nuance to the message. If it turned out that all those details were AI generated, suddenly all that is meaningless. AI intends nothing except to imitate its training data. It is not sentient, it does not have a message it wants to say with its art unless it is copied from someone else who said it better. Trying to find meaning in AI art is like going on an adventure searching for treasure only to find out it was fools gold the whole time.

[@tigerfestivals5137]

​@@TheManinBlack9054 it might not be bad, but it would suddenly become essentially meaningless because there would be no intention behind it.

[@axxa5000]

It's fucking disgusting what companies are doing to artists and designers tbh, but not the least bit surprised

[@moastray5093]

Sorry? Company's aren't doing anything against any body, they are not obligated to use a service of any artist This are economics and negotiations not charity, people would use the more efficient and cheap option and you cant blame them for it

[@aquaabouttogetfunky]

@@moastray5093A24 is the brand that built itself as being THAT indie artsy brand, that all various people can come and post peek art. And using Ai slop for movie posters kinda defeats the whole purpose of their brand.

[@Mycelium]

@@moastray5093 Found the AI bro

[@TheManinBlack9054]

​@@Myceliumare you against outsourcing jobs to asia and africa?

[@Huweeey]

Also found another one

[@Seanologues]

I know that A24 got most of the public outrage for the AI use, but Netflix absolutely should have been met with the same intensity. Using AI to manufacture images for a true crime documentary is deplorable, disrespectful, and outright terrifying.

[@Paper_and_Light]

It was terrible, absolutely. I just wasn't that shocked to see Netflix have low quality control.

[@sauzefilms]

A24 using ai for posters is peak IRONY

[@LanceBerylDev]

When you really think about it tho, AI movie posters are kind of the best way to metaphorically illustrate our decent into a dystopian society. What is more dystopian than taking something so intrinsically human, so intrinsically derived from our individual human experiences and perception of the world, only to have it then be shat out by an machine completely devoid of these things; that understanding or context? Joking aside yeah I don't want or believe AI should have any place in art beyond places where it doesn't compromise actual artistic vision; i.e. pathfinding crowds in cg, advanced simulation; basically things that frankly aren't really modeled like, or equateable to midjourney "AI" at all. The only ethical use I could see for machine learning programs like this is for identifying potential diseases or cancer in patients before they become a risk, ..though that's assuming it would be able to make predictions/assessments on par with or better than trained medical professionals. AI is inevitable, but humans, decent humans will stand in opposition to its misuse, ..and hopefully facilitate for ethical and productive applications for the future so that we as a species may continue to keep creating.

[@Paper_and_Light]

"Decent humans will stand in opposition it its misuse." I like that.

[@Paper_and_Light]

The AI revolution is coming for my beloved movie posters. The resistance begins now!

[@stratos7755]

What resistance? The use of AI is inevitable. You can't stop it. All you can do is ask for it to be improved until you can't tell it is AI.

[@ZelphTheWebmancer]

​@@stratos7755 The legal action taking place in the US right now and the huge amount of backlash several creators outside the tech bro sphere uses AI receive says otherwise. AI as a technology has its uses. AI as "The Future!" is just a fad and it's already slowly but surely going away, it only took this long because it's was fueled by big companies trying to gain a profit, but that also failed because AI isn't profitable for those running it.

[@dwainmorris7854]

@@ZelphTheWebmancer No AI gets better every year and will end Hollywood in time . When you say AI is a fad its Like when Kodak Film back in 2000 saying that Digital cameras will never be be as good as film cameras 😄😄

[@dwainmorris7854]

@@stratos7755 💯 right we will get to a piont where all movies TV shows will be totally AI like video games but realistic.and we will make out own movies

[@stratos7755]

@@ZelphTheWebmancer Luckily I live in the EU, where AI laws are much stricter. That's why the only open source uncensored LLM comes from the EU. And trust me. AI in general is the future. Maybe not In it's current form, but artificial intelligence (and hopefully one day consciousness) is the future.

[@Green.Cucumber]

My hot take is that they actually wanted to show the dangers of AI images when used in war scenarios. It is possible to generate far better and harder to detect AI images than the ones they posted, so it must have been a conscious decision to post those photos while knowing that people will spot it. In my opinion, they showed us with these posters what is ahead of us, when you no longer know if published images of war are really documented by war photographers or if they were generated by either side as a tactic and to mislead the public

[@jajasi4752]

a bit too optimistic for my taste when the easiest anwser is that the marketing teams don't give a f

[@Anonymous-vr6ph]

The optimism is nice but I think misplaced. More likely they just don’t care and knew it’s cheaper

[@Paper_and_Light]

That's an interesting take for sure, and an issue that will start to arise more and more. AI is never really discussed in the film, so they'd be making a point unrelated to the movie they're promoting, but it's certainly possible.

[@leskijin4988]

I think this is the scenario. They know what they are doing, and when the film is about photographs that show reality and how in social media there is a war with IA, yeah they knew.

[@brushrunner]

4D chess

[@GeekFilter]

I’m assuming that the giant swan was really supposed to be the Swan paddleboats at Echo Park in Los Angeles… which also looks completely messed up. It’s a kinda, of sort of, if you squint really hard you might think it’s Los Angeles, skyline. Also missing some of the newer buildings.

[@Paper_and_Light]

It's odd that they didn't make a different version that looks more like a paddleboat! It almost feels like it has to be deliberate, like a joke, but the source in the article described it as 'dystopian', and I don't get that feeling from a giant swan. Unless it's mutated?

[@zachnfine]

Yeah it's meant to be one of these but I'm sure prompting midjourney with "swan boat" isn't unlikely to end up with parts of the swan boat getting pulled from statistical inferences related to actual swan anatomy rather than boats. Here's a pic of what the swan boats look like, it's obvious what the poster intended to portray for anyone who's been to this lake -- and it was close enough to work for me but I like the weirdness. www.laparks.org/sites/default/files/facility/echo-park-lake/images/1-echo-park-swan-boats-wheel-fun-rentals.jpg

[@aldurinpictures]

I always like to say that the problem with AI is that you're not making the art -- the machine is doing it for you. I don't have an issue with it being used as a tool (such as some of the audio restoration tools that previously weren't possible, for example) but I don't understand why we keep trying to make it do the stuff that we as humans enjoy doing. Great video!

[@Paper_and_Light]

Good point! I suppose it's just to make it easier for those without experience to do things like write songs, attempt some graphic design. They no longer have to do any of the work, like practice an instrument or learn how to use software.

[@aldurinpictures]

@@Paper_and_Light agreed, it's often a shortcut to get something passable without actually putting in the work to learn how to make something good. And of course, it's a shortcut that studios seem eager to adopt to cut costs, unfortunately.

[@rock808]

Making art with AI is definitely "making art". Certainly a different tool (or collection of tools), as well as different levels of human creativity and input.

[@ackerwoman16]

Exactly

[@kitsukamii]

​@@rock808 nah

[@goodie2shoes]

KZbin suggested this and my ADD/MTV brain managed to watch the whole thing and enjoy it. That warrants a reply and a sub.

[@Paper_and_Light]

Hah, I've never heard the term MTV brain before. I suppose I have the Canadian version: MuchMusic brain!

[@Hailey-bd3gl]

@@Paper_and_Light My film analysis professor liked to say that MTV was the beginning of the fast-cut, high-paced content that younger audiences are accustomed to. Possible explanation;p

[@AM-jx3zf]

Gone his hair... gone so poetic

[@Paper_and_Light]

Heartbreaking...

[@taiyoki_futatsu]

That terminator transition at the start tho 👏

[@Paper_and_Light]

I had to practice my T-800 stare

[@goodvibes8036]

Meanwhile AI bros: " do you even know how difficult it is to find the right prompt n create AI art?". Amazing video, you just got yourself a new subscriber! Keep up the good work 🎉💪

[@Paper_and_Light]

Thanks for the sub, and welcome!

[@Souleater7777]

Theres no such thing as a.i bros. Theres only two camps right now, luddite cave men who dwell in taverns shouting the sky is ralling because a.i Vs normal folk that understand times change , technology gets better. No need to freak out

[@mlegrand]

My favorite thing: finding a channel and host who is f*** fantastic, checking the sub count next to the sub button. Only 2k wow! I'm going to enjoy watching this channel explode over the next few years. Best of luck buddy!!! Keep up the good work. 👏🏻

[@Paper_and_Light]

Thanks very much!!! I have tons of posters to talk about 😄

[@mlegrand]

@@Paper_and_Light - Subd

[@TallicaMan1986]

Just saying, but movie posters haven'ts been that good since they got rid of the Painters. Those actually stick in my mind long after I see them. 1:55 The movie was digging deeper then Ai Big Bad. It delved into the idea of keeping Ai captive and is that actually ethical? Chicken or the Egg type situation. Would the Ai have manipulated the protag if she was given and some agency? SPOILERS. Her dying by the hands of the scientist or the main character would've felt wrong and unjust due to her level of detainment. It's similar Terminator. Skynet pulled the plug on us be we shot first. They tried shutting it down and in under a second after that. It unleashed the Nukes. I think there's a lot of sci fi who warns against Anti Ai Zealotry and how it will inevitably backfire and most will blame the Ai meanwhile we were the initial aggressor in the situation. Rememeber. Ai is like a child. What goes in will come out. Instill with good things and the likely out come is it will do good things. Right now. People are already treating Ai like it's AM from I Have No Mouth and I Must Scream. A War Mind. A super computer designed to kill. I wonder where it got it's tendencies from?

[@designerstoolk1t]

I'm glad KZbin recommended this video to me. I've seen a lot of "video essay" type of formats but your video just stood out to me, man. Love the comedy and the effort you put into editing the video. Ran to the sub button so quick I left my hair behind.

[@Paper_and_Light]

Thanks very much! I have a lot of fun making these 👍

[@HillierSmith]

Oh I'm so into this channel.

[@Paper_and_Light]

Thanks very much, and welcome!

[@angelainamarie9656]

well, that's the end of my desire to see that movie.

[@reuterss306]

🤦‍♂

[@SnackAttack77]

Damn A24 😢

[@Paper_and_Light]

Pretty sad when I saw it, for sure.

[@UCxcRAwlfb7ozS7ZHtmUqonw]

A lot of it comes down to your expectation from A24, they're not artists, they're a PRODUCTION COMPANY, they buy rights for movies, and distribute them to you, the consumer, it's all they do, support the directors and crews, not the company selling the movies. And don't act betrayed when a COMPANY cheaps out to maximize profit.

[@Apheleion]

If it's made with ai you can steal them and sell them with no recourse since they don't own the rights to it.

[@Paper_and_Light]

That's a very interesting question: who owns the rights to AI generated content?

[@Apheleion]

@@Paper_and_Light based on a court ruling from the US Copyright office people who prompt AI do not own the rights to the images they are considered a buyer who is giving guided instructions to a commissioned artist who is creating the work. 70% or more of the work has to be hand done for you to get it copy righted but having even a small amount of AI questions the originator authenticity. There have been several cases where people prompted stories and images and tried to get their works copyrighted but they were denied for lack of authenticity. Apologies on the late reply currently working on projects.

[@nmr7203]

Try it. See where that gets you lol

[@Apheleion]

@@nmr7203 already have, I have openly been reselling ai generated trash by undercutting the original ai trash, openly on sites then using the money to buy art and commissions from artist.

[@Souleater7777]

​@@Apheleiontry it lmfao

[@centradragon]

I really appreciate you talking about this issue, and I'm glad KZbin recommended me your channel. Great stuff!

[@Paper_and_Light]

Thanks very much, it was very interesting to research!

[@binsworth]

I work in the film industry and I don’t think you realize how prevalent AI generated imagery already is. I also think that AI will be generating full shots for movies movies (akin to CGI, with a similar amount of work going into each shot) long before it totally replaces graphic artists making Instagram content for major production companies larping as indie studios

[@paulkaiser8834]

The Venice poster is blending of a traditional carnival mask, which are everywhere in Venice, and of course a skull. It’s not the worse poster. The poster does a good job of giving you a sense of plot and tone. Not a great poster, but not the worst.

[@Paper_and_Light]

I thought the overall look of it was more comical than eerie. I understand they're referencing some real-world materials, but the effect was convoluted. The IMAX poster for the film was way better.

[@BojanRistic117]

"Critique" is precisely why the biggest portion of your 80K views will end up watching that movie, myself included. Critique leads to discussion 💬 which spreads awareness 📢 ultimately driving revenue 💲

[@heterodoxagnostic8070]

I'm glad you went for the route of just critiquing AI art instead of the common anti-AI art fascism that people push nowadays. Also LiquidZulu (on youtube), made a great video in defense of AI art.

[@andergarcia4953]

I dont mind creators using ai to do tedious work. Like in Dune they used ai to color most of the fremen eyes blue. But replacing artist as a whole it will make the level of entry extremely more difficult and decimate jobs. Since many business owners in the entertainment industry mostly care about profit margins they will cut any corner they can to increase profits even it decrease the quality of art itself. Ai can be a helpful tool and decrease the load of work artist have to do but we have to draw a line. Ai is a TOOL not the artists itself, the quality of a high level artist is completely different from ai.

[@duskfallmusic]

Subbed, because this is the BEST academic design discourse on the future of AI: Also i think it's shit that major companies are using it without at least EDITING things, it's ok to conceptually use AI, it's even ok with AI for some things - but like we all got trained: YOU DO need to critique your AI outputs, do they have 10 fingers, if not - edit it lol - DOES IT HAVE THREE DOORS - EDIT IT XD -- Professional use of AI should be just the same as it always is with editing: WE aren't perfect, and nobody's ever going to make perfect content - but even with my album covers i make for my own music (Pst: I do have a design degree, and this is a great academic discourse to show to students just getting into design) -- I edit, I add things - but largely i'm not using the base image, and usually it's something i've trained myself, because i work in AI now - but Stable Diffusion has the option of doing that extra step: Fixing the shit that midjourney gets lazy with.

[@10sproductions28]

This is a very well made video. Great job!

[@Paper_and_Light]

Thank you!!

[@graildemitrius6310]

I like your point about taking more of an editorial approach to what AI dishes out. This is a good way of thinking about it. Don't fight the AI. Just turn it into another tool. Love your channel and what you do. Your subscriber

[@Paper_and_Light]

Thank you, much appreciated 🙏 it will be interesting to see where things go in regards to AI integration in our daily lives

[@champagnebulge1]

"Low effort, low quality work" makes sense if AI is attempting to earnestly copy what a human artist would do. But not if it's attempting something fanciful and whimsical to begin with. Getting the urban landscape of Chicago wrong - when it's meant to be realistic - is an example of the first thing.

[@AKIRA_0322]

7:25 dAMN i love that movie. My sweeet sweet childhood

[@Paper_and_Light]

A true classic!

[@curtiswood8010]

The Ron Swanson bit...I BURST out laughing haha. Great video!

[@Paper_and_Light]

It was a lot of fun putting that Terminator head on there 🤣

[@owpidcock]

Tremors is a monster movie. I mean that in both ways it sounds

[@Paper_and_Light]

An absolute banger!

[@ParkMind]

I don’t mind the use of ai in this poster. In the age were it does a good enough job and is met with mixed views. Using ai was a great marketing strategy to get the people talking about the film

[@Paper_and_Light]

Emphasis on 'good enough'.

[@liamveezee]

Even though AI is a very helpful tool, as demonstrated with the AI generation fill tool in Photoshop, the fact that almost no human creativity was put into the poster should not be okay. Maybe creating a 3D scene digitally and adding in an AI element or two after rendering would be fine as most of the humanity and artistry was maintained, but even then it’s hard to draw the line. The fact that low effort AI images are appearing on most social media platforms and now in other commercial uses (like with some of Lego’s proportional material, and now these posters) is very shocking, and I lose lots of respect for brands who do use AI generated images.

[@dp_zee]

No one except artists care if a person made it though..

[@troostan2776]

I genuinely am amazed how a marketing team at A24 allowed this

[@Paper_and_Light]

It's a head scratcher, for sure.

[@caryonplays9024]

This is one of the best marketing strategies ever, it's cheap and drags so much attention. I started to realize that studios will use AI to drag attention from angry anti-AI mobs critiques and their reach will touch more people which don't care, people who could watch the movie. It's kind of brilliant.

[@troostan2776]

@@caryonplays9024 Very true. All publicity is good publicity as they say

[@demetter7936]

The majority of people don't care that they used AI so it was actually a brilliant marketing decision.

[@wronghandlane9665]

Woo grew up watching tremors

[@BroheiOhtani]

I don't mind when AI assists artists in creating their art, but I don't like when artists assist AI in making their art, if that makes any sense. Also, this channel is going to be huge, you rule!

[@Paper_and_Light]

Thanks very much! And yes, that makes sense 👍

[@capitainefrite]

Let’s note that A24 is one of the first studio to agree with the strikes’ demands. These aren’t posters, these are social media posts

[@Paper_and_Light]

They were printed as physical posters and put up in certain areas, according to the Hollywood Reporter article.

[@JavaScripting64]

Given that this is the first time I’m hearing of this movie perhaps they did it to get this reaction, maybe… maybe not tho idk

[@matthew.m.stevick]

Great video and commentary 👏🏻👍🏼

[@Paper_and_Light]

Glad you enjoyed, thanks!

[@clariio]

That terminator bit at the start looked super cool.

[@Paper_and_Light]

Thanks! I practiced my T-800 stare.

[@jaym2267]

The movie was great but I feel that the marketing for the movie kind of did more damage for it than good. Not just with the AI posters, but they clearly advertised it in a way to make it seem like it was going to be a fully action-packed war movie. I watched the movie before seeing any trailers so I had no prior expectations which made it a genuinely amazing IMAX experience especially with the genocide scene, but I can see why people were disappointed with the film itself who saw trailers and posters like this for the movie and the actual film was a much different thang.

[@andresf1876]

Worst part of it is that AI will probably keep getting better and it will be hard to differentiate real art from AI generated images. Btw love the shameful tiki bar shirt ❤️

[@Paper_and_Light]

Shameful Tiki is my special happy place!

[@zez_gval]

03:13 - The disappointment in his voice is so genuine lol Sadly, I think the industry is never giving up on AI. It's only gonna get worse. And it's gonna worse fast. Let me give you an example: I started film school last year, when the discussions of AI were just getting started. This year a big producer from my country (a third world country, I'm not talking about the USA or anything from Hollywood) did a presentation for us, talking about her next film. The official poster they released to the public is 100% AI. The actors signed contracts allowing to use their voice to dub the movie with AI in every language possible. The director changed a lot of scenes, especially backgrounds, also using AI. I believe she only told these things to my class, so I'm probably one of the few people who know about it. Everyone else in the country have absolutely no idea and will probably never notice. They shared the poster like crazy on the internet, because it's a sequel from a old classic here. It was probably the scariest presentation I've ever seen! That producer was literally telling us that there's NO WAY to stop AI and many jobs in the industry will DIE, and that we (future filmmakers) should prepare for it, or we're gonna be LEFT BEHIND. It was like she was announcing an apocalipse and asking us to sign a devil's pact! I went home that day wondering if it even makes sense to continue this dream of working with cinema, a dream I have since I was a child. And I say again: she's not even from Hollywood.

[@Paper_and_Light]

Wow, that's a pretty wild thing to experience in film school! Good luck on your cinematic journey; get out there and tell the stories you want to tell.

[@Ash-nh6li]

Namr of the movie please?

[@zez_gval]

@@Ash-nh6li I can't really say because if people find out through me I might get in trouble lol, but it's a brazilian film. I don't think it will get international recognition, but it's an anticipated release here.

[@derp2397]

Yes, there's no way to stop AI because is actually useful for people and people won't stop using it to satisfy the whim of a few

[@motulifelikefigures1987]

it will change a lot for sure. question is? will there still be artists in the future? why should someone study art or a skill like painting photography when AI can do it faster? Im working as visual merchandiser and i already see big brands of sportswear that uses AI pictures as Campaign. Why not? you can safe on models, shooting location, styling, photographers etc. But we will stop appreciate art cause it became accessable for everyone, and is not art anymore from outstanding talented skilled people.

[@zobodohtar]

Machine learning is a tool in its infancy. We will have to decide when and how to use it. I honestly hope people will speak up and resist its use in art - especially in its current form. But it can have many positive impacts in other areas - diagnostic tool for doctors for example and many other cases that don't come in direct conflict with intelectual propriety law. We will see change... probably when the first politician gets involved in an AI generated scandal. :)

[@joannot6706]

I almost forgot about this movie, I'm going to watch it this afternoon, I like that they are avant garde with AI

[@crimmerz2000]

Would you say this is on the same vein as when for example, painters specialising in painting portraits for kings/queens etc lost there position once photography starting to become more commonplace and used over traditional paintings

[@Paper_and_Light]

I would say the barrier is a lot lower for using AI, especially in comparison to very early photography. That was cumbersome AF.

[@leokroe]

As always: Great Video!

[@Paper_and_Light]

Thanks very much!

[@solokom]

I am glad that I found this channel!

[@Paper_and_Light]

Thank you, and welcome!

[@christophermoonlightproduction]

It's the same panic over Photoshop from the people who thought hand-painted posters would always be the way we do it. Now, we have digitally painted posters and a whole collector's industry of Mondo-style alternative posters. Although I don't agree with every point you have to make I do think you made some good points but I also think you've been a bit presumptuous in other areas. I might make a reaction video to expand on some of the things you present because they're worth deeper examination. If I do, it won't be disrespectful, though. Overall, I think you made your case very reasonably and I like seeing that.

[@Paper_and_Light]

I look forward to seeing your take!

[@christophermoonlightproduction]

@@Paper_and_Light Thanks. It should be finished processing anytime now. I hope you find the arguments worthy of consideration.

[@koshka09]

Can I find that AI song about hair loss streaming on Spotify yet? I have a good friend who might find a powerful connection with it 😅😊

[@Paper_and_Light]

Sadly, "Gone, his hair...Gone" was only 30 secs. long. That's all the robots could handle making, with their broken robot hearts.

[@LiteralMcWho]

@@Paper_and_Lightdo you happen to know what genre this is? I’d like to find similar sounding real artists.

[@ActuallyTunnor]

You are soooo underrated. Thanks for making good content and thanks for the advice.

[@Paper_and_Light]

No problem! Glad you enjoyed the episode 👍

[@oiausdlkasuldhflaksjdhoiausydo]

The fact that you think A24 is “indie” shows. It’s new Hollywood.

[@lyitmnlig]

No artists were replaced. They were stolen from.

[@adamhendrick.]

how do we know this the only A24 posterthat has AI?

[@JmsNmnn]

While I agree with all your points, I feel like it needs to be said that your solution to resisting AI generation is very short sighted. Using critique will become less effective as generation matures and is less discernible from human generated. It’s only noticeable as uncanny because of its current flaws. But it’s getting better every day. HOWEVER, I do like to believe that perhaps there will always be just some intangible feeling present in AI generated content that makes its obvious it’s artificial. I’m just not sure yet

[@Paper_and_Light]

I think critique is our best tool, but it's not a solution. I'm not sure there is a solution, since AI integration will only increase.

[@lwltrs]

Very well done👏

[@Paper_and_Light]

Thank you!

[@Edbrad]

The Ai is fine, it’s the lazy way they didn’t go ahead and fix all the parts that are wonky. It’s like using a music loop without much effort to use it creatively.

[@agus.lorenzo]

OMG don’t you guys know A24 did this on purpose? This is all the coverage they need to gather interest in the film. They probably even payed an artist to make those AI posters. It’s a stunt.

[@daniel_McNail]

I think they expected this, you gotta remember A24 is not only creative and unorthodox in storytelling but marketing as well, and the articles, this video, comments proves it - great move

[@Sommervillle]

Every company is doing it! I do animation and design work with many big brands and pretty much all of them want to us AI if possible. Get used to it!

[@Paper_and_Light]

So, genuine questions here: are you still an artist then, or just someone who types prompts? Why would they need you anymore?

[@Sommervillle]

@@Paper_and_Light Definatly still an artist as I do most of my work in the classic programs, i still draw my ideas beforehand but my 'art' is not the same as my client's work is that makes sense. AI is not seen as being to the level of final output, not by a long shot but it's being used to create mood and style boards already, mainly to set the tone for the ideas etc... Brands also see the potential to do 'digital brand shoots' where they don't have to rely on models schedules for example. A model could maybe allow their image rights to be used by the AI? Personally, I don't have a problem adapting, I just see it as a tool and part of a much larger pipeline rather than a tool that will do everything, it's like when graphic design shifted from pencil and pen to computer screens, I'm sure those OG pencil designers were so chuffed at the time but you just have to go with the flow or you will be left behind in most cases! That being said I don't agree with people allowing the AI to do everything and then calling that art... there will always be a place for actual art, big canvas paintings and physical sculptures etc, they will always be more impressive in my eyes! What do you think?

[@Sommervillle]

@@Paper_and_Light Also when you say 'just someone who types prompts'... maybe, there probably will be those people In the industry from what I've seen you can split most people into two groups... You have the 'Creatives', the ones who have the vision, the ones who have the ideas but not all of those people are the best at getting what they want out of their heads and onto the screen and executing. Then you have 'Operators', these are the guys or gals that know the programs inside out, they aren't always the best at ideas or visions but they can produce exactly what a creative wants. In most creative pipelines (at the agency level) this is how it's done, a big team effort!

[@Paper_and_Light]

My concern is that as AI continues to get better, more refined, more accurate, that whole 'use it as a starting point' process will disappear. It will be the only process. It's come so far in such a short period of time, it feels like it might replace graphic design as a whole. That's my concern, anyways, but I'm not a professional graphic designer like yourself. I really appreciate your detailed answers, thank you. Good luck with all your creative endeavors!

[@Paper_and_Light]

Very interesting, this makes sense. My only concern is those operators disappearing over time, no longer needed. Those guys and gals are my people :)

[@yestostress]

Awesome video. Im suprised you dont have more subscribers! :D

[@Paper_and_Light]

Thanks, glad you enjoyed it, and welcome!

[@reuterss306]

its hard to believe this wasnt on purpose. professionals using AI know the flaws it has at the moment and how to workaround. NO WAY someone just did not see the giant swan...the whole composition just looks like someone trys to troll us. :D And the creative part of AI is really not what is worrying me, its mind-baffeling how many people are absolutely clueless about the changes that will come in the next decade. The positives could easily outweigh the negatives, but humans surely will fck it all up so it gets worse for most people. :D

[@xenontesla122]

2:57 That Netflix example is really messed up too. Documentaries are supposed to show facts, not manipulate their subject. Granted, this is the same streaming service that brought us Ancient Apocalypse, so I don’t expect much.

[@Paper_and_Light]

It is messed up, for sure. It's just not super surprising coming from a doc that Netflix picked up.

[@Liquixe]

Who made the artwork at 5:49 ?

[@Paper_and_Light]

An animation from Google that I found on Pexels.

[@LiamCarey04]

i felt like some of the writing in this movie felt like ai too lol

[@ScarfaceAngelll]

Awesome videos man keep up the good work. I have been binge watching all of the poster vids 🔥. (New sub)

[@Paper_and_Light]

Thanks very much!!!! Glad you're enjoying them

[@BasicXavier]

I think this was a brilliant move by A24 because they clearly did not try to hide the fact that it is AI. I feel like this was just to generate marketing capital!

[@zakuraiyadesu]

Love the videos, man. Keep it up!!!

[@Paper_and_Light]

Thanks, will do!

[@ZelphTheWebmancer]

Thank you very much for covering this topic

[@Paper_and_Light]

You're most welcome!

[@uhumdrum]

Man, it's never about the art process but about the main messages it bares. Here you demonstrate how easy it is to create a movie poster like this. Yeah - this is easy. But the whole creative & marketing positioning (and maybe the movie?) behind the poster is and should be 100% work of human. If the poster would be center piece of something, then yeah- it shouldn't be done by AI... But in this example? Where these posters were only an awareness tool for the bigger thing behind it? AI well used.

[@slopaxo]

A24 gives directors creative control, Garland likes to use ai; especially for marketing to troll normies. Just like he did for Ex Machina

[@Rene_R]

Normies Heh

[@handdrawnbink]

Hating AI for creating these posters is like hating wood for building a table. The masses hear "AI" and assume it does everything - NO, actual artists designed these posters, using AI as a tool. Nobody was replaced. Nobody lost their job. Stop assuming everything. Sincerely - a guy who makes posters for a living.

[@anonimanonimov3251]

If you think artists are a bit over-entitled and bigoted in their attempt to monopolize the right to art and creativity, tell them!

[@krankvegann]

Not everyone is an artist, people whine about everything, man.

[@Colecooper0705]

There is a pre-order for civil war on Amazon

[@TheinterfaceTvSeries]

AI creates soulless, generic art with greater speed and efficiency than the generic, soulless art created by humans. Ya gotta face it. The minute that artists put down the paint and pencils for pixels, our fate was sealed.

[@Paper_and_Light]

I think typing in a prompt is a lot more soulless than using a digital stylus.

[@TheinterfaceTvSeries]

@@Paper_and_Light Not if you’re a writer.

[@juniuwu]

@@TheinterfaceTvSeries Just sounds like unnecessary and unjustified gatekeeping for you to feel superior.

[@miiiikku]

I have no problem with AI, go ahead, make everything with it. Lets just give AI a change, quality of the work should be the only criteria, "spotting" the AI should not be the goal.

[@Paper_and_Light]

The intention of the work matters a lot, and right now the intention of people who use AI is to do things as quickly and cheaply as possible. Not a great recipe for artistic expression.

[@fiiral5870]

@@Paper_and_Light except that is not always true, can it be, absolutely. But that doesnt mean that it is impossible to put effort into AI generated content.

[@miiiikku]

@@Paper_and_Light If it remains cheap and accessible AI should empower small creators same way cheap digital cameras and cheap and accessible distribution (internet, KZbin) did.

[@lucasrafe0]

I love tremors

[@lucasrafe0]

In Brazil, it goes like "The attack of the damned worms"

[@Paper_and_Light]

It's amazing!

[@GrandmasterDinnerRoll]

You either die a hero...

[@CyanCooper]

AI is an inevitability. Resisting its usage is resisting progress.

[@wawztzta8296]

i think we can all stop calling a24 an indie studio right

[@101twistrecords4]

ex machina is not about the dangers of ai

[@backroomserklärt]

Good video

[@Paper_and_Light]

Thanks very much 🙏

[@valhatan3907]

In all of the studios ever, why A24 did this?

[@samuelbahij4878]

This is saddening coming from A24. I hope the backlash is enough to deter them from doing something like this again.

[@OrientalStories]

Ai is a tool like any tool, its like a brush to the artist, a pen to the writer, most of content generated by Ai is rubbish and it require talent to pick the best result. idk why all the hate for it.

[@nimexwolf]

I actually think A24 could teach us a thing or two about AI

[@Paper_and_Light]

I thought they did back in 2014 with 'Ex Machina', which makes this move deeply ironic.

[@rustyshackleford234]

Yup it’s official, I’m never seeing any of their movies ever again.

[@Paper_and_Light]

That'd be a shame, they've put out some all-time greats!

[@rustyshackleford234]

@@Paper_and_Light yeah it’s really a shame. But I can’t put myself to support a company who replaces humans with AI.

[@xmatobujnakx]

dont worry i go 3x times now

[@reuterss306]

@@rustyshackleford234 bro your life will get pretty complicated very soon then. Better get off of KZbin, because believe me that google replaces a LOT of people with AI. ;)

[@champagnebulge1]

A24 handicapping itself by not utilizing AI when bigger studios will spells doom. I don't know a way around the problem without some national-level regulation or something. But I'm too much an AI booster myself to have my heart in such an endeavor.

[@josjos-x5s]

Studios should be handicapping themselves. To be ethical you have to handicap yourself. It's like saying every farm should be a battery farm to keep up woth competition! Just ignore ethical standards! I'm fed up of the idea that every company has to be ontop or intake max profits, I'm so fed up. Ots the whole reason these companies get worse and worse as they string out money wherever they can. Also it's a fucking movie poster! It isn't hard to fucking pay an artist for a movie poster.

[@leonlai8270]

Blacked listed A24 forever.

[@dkemil]

I think using AI is fine, especially for indie films that deal with lower budgets to make their art come to life. I think the bigger crime is that they didn't get a Photoshop guy to touch up the very obvious flaws, which leads me to think this is more of a PR stunt 😂 The fact of the matter is, if they couldn't easily make a bunch of posters with AI, they would only have been able to use a single one, and if you care about independent cinema, you should root for them to use every tool necessary to bring people to the cinema.

[@Paper_and_Light]

I wonder if these posters actually brought people to the cinema? It would be very interesting to know.