How Aman Gupta's MARKETING STRATEGY turned Boat into a 1500CR Company : Business case study

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VIDEO INTRODUCTION:
Aman Gupta’s Internet Prize earns a ton of trivia as Shark Tank India debuts on Sony TV this week. Aman Gupta is undoubtedly one of the sharks of Shark Tank India and impresses viewers with his good offerings and charisma.Aman Gupta is the co-founder and Marketing Director of boAt.
boAt is one of the number one headset equipment models in India and today we discuss how it got there! boAt has got an astonishing collection of earphones, earbuds, headphones, and wireless speakers that stands apart due to the quality, affordability, and world-class designs that the company offers. Founded in 2016, boAt is hailed as India's no. 1 earwear audio brand. The company allows users to experience both spirit and energy at the same time. boAt has been dubbed as the 5th largest wearables brand globally since December 2020. Lets understand why?
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#amangupta #boat #sharktankindia #sharktank #boatlifestyle #thinkschool #getwired #hardikpandya

[@ThinkSchool]

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[@vedantmungre1702]

Can we all agree that the video quality is improved very much? Edit 1: Can you get the old lighting? It felt positive.

[@obkadu8435]

Make a case study on kuku fm

[@shantnu2024]

Giving 2 coupons & make limited seats is also a marketing strategy 😂😂😂

[@rohitpatidar2740]

quality of the boat is not satisfying and cache is it only place its loggo on chinese product thus getting it in chepper price tag

[@randomnation8041]

Choice of celebrity did affect as carry and bb k vines did effect as they are made of student, teenager and people below the age of 30 whereas the other celebrities where have family audience meaning both parents and children where fans of them

[@musk.singhal]

You missed one of the most important points behind BoAt's success. Its Customer Support and no-questions-asked warranty replacement at doorstep that none of its counterparts offered back in 2019.

[@pradeepdm6972]

Exactly 💯

[@29rohitkumar01]

Agree on that. Smar customers looks beyond the perceived value. Customer experience and quality of product is king.

[@29rohitkumar01]

Although other brands were also providing warranty but with Boat it was hassle free. On door pickup and return post delivery is best. I wish they keep it and improve with time.

[@mohitvarshney9791]

Still they sell 💯 Chinese products to the Indian customers.

[@shivam_nagar69]

@@mohitvarshney9791 chinese products?

[@rohantiwary2025]

I had my interview last week for my MBA admissions. I spoke about this channel and my eagerness to learn more about brands and their growth/failures. The interviewer was impressed and the interview went exactly in the direction I wanted it to. I have few other interviews lined up, would help there as well. So a big thank you! And keep up the superb work! 💙

[@ThinkSchool]

Amazing bro ❤️ all the best ❤️

[@aonea1605]

After 1year use boat not working 👌👌👌👌👌👌❤❤❤❤❤❤💕💕💕💕💕💕💕💕💕

[@sakshigupta7569]

Omg.. even i was thinking to mention about this channel in my iim interviews coming up. I love your work. Please keep posting such content. ❤❤

[@ashutosht10]

How lame this is speaking of a small YT channel in interview.

[@cashmoney2159]

Konse college

[@imjaigupta]

There are very few creators who are actually creating time-worthy content. Kudos to your efforts.

[@ThinkSchool]

Thank you so much ❤️

[@9702068644]

Wonderful case brother ❤❤❤​@@ThinkSchool

[@cyborgat23]

mention few others

[@dipakdahitule4112]

From basic research of price range, I found that if Boat is able to Launch their smartwatches between the price range of 500rs to 5000rs Then there is a chance of their success. So basically Apple has a 20,000 - 69,000 price range, Fitbit has an 11,999-22,999 price range, Samsung has an 11,000 - 22,000 price range & Samsung also has a higher & lower price range than this, & Titan has a 2000 - 8000 price range. This is basic research, So please consider rechecking it.

[@StoaHQ]

The smartwatch game is actually very complex. Even One Plus came out with its watch, it failed miserably. Besides, in the smart watch segment, there are a lot of other players too - Amazefit, Redmi, Noise.

[@Tensaroxx]

Xiaomi and Amazfit? Xiaomi is still a bigger players in Band segment and have Amazfit's quality they can literally capture the 5k-10k market now and already have a huge reach in 2k-5k market by their bands whose app is same as the Amazfit

[@rehansiddiqui1771]

Miband is 2k-4k

[@omawasthi1]

​@@StoaHQbut non of these brands have greater perceived value than boat. If boat came up in their same price range or a bit higher it can be the winner.

[@mahalakshmis3709]

I really thought you would do this case study as boat announced its IPO. Thank you sir.

[@mahalakshmis3709]

I can recall the point of tangible value and perceived value with the same restraunt example that you gave in cococola case study. This is the level of understanding you're providing for us. Great sir.. No universities can replace this school.

[@aonea1605]

After 1year use boat not working 👌👌👌👌👌👌❤❤❤❤❤❤💕💕💕💕💕💕💕💕💕

[@Rhyghar]

So boat is pvt lt ? Or public?

[@mahalakshmis3709]

@@Rhyghar pvt

[@Manoj55555]

Sir why 99% STARTUPS FAIL WITH IN 5 YEARS SIR MY AGE 17 I WANT START A STARTUP IN NEXT 3 YEARS WHAT IS UR SUGGESTION AND HOW TO GET AN IDEA AND BUILD A BILLION DOLLAR BUSINESS SIR GIVE REPLY OR DO VIDEO SIR

[@girishchandrashekar7573]

I'm literally watching this video on my OnePlus 7 along with Boat Airdopes in my ears!! The thing about perceived value is so true, because I'm not the kind who follows celebrities a lot, but constantly watching ads on many screens has created a brand perception in our minds. Amazing case study. More power to your team!

[@Manoj55555]

Sir why 99% STARTUPS FAIL WITH IN 5 YEARS SIR MY AGE 17 I WANT START A STARTUP IN NEXT 3 YEARS WHAT IS UR SUGGESTION AND HOW TO GET AN IDEA AND BUILD A BILLION DOLLAR BUSINESS SIR GIVE REPLY OR DO VIDEO SIR

[@madhavthelegend]

@@Manoj55555 first of all do your study well and then go into the business

[@StoaHQ]

Boat is a perfect example of how understanding your target market is the most important thing while running a business. Even before you start, the question you should be asking yourself is who am I going to cater to? Eventually, that should be clearly conveyed in your branding. Super excited for what lies ahead of Boat!

[@work3372]

I purchased my first Boats in 2016, i remember having an issue with sound after 1 year. Sent an email to the company and they replaced in a week. For me, a company which provided after sales services for a 500 rs earphone, was something I had never seen. That one act, established boat as a premium and trustworthy brand for me. I only buy boats now.

[@yash.23]

Marketing Hardik pandya gave an edge to boat over mivi as 1. More people watch cricket over carryminati on KZbin 2.Boat didn't position itself as a sports brand but a style brand as you said in MSD and reebok. 3. The image of Hardik was comparatively better (even after Koffee) than Carry because of language

[@motivationalspark1449]

Nice

[@maxpayne1670]

I don't know about marketing but if hardik pandya endorses brand , I will definitely not buy it unless it has best quality and is cheapest among others. Only thing that worked for boAt is they have cheap product with descent quality . Indian market = Cheap + descent quality . Marketing matters but above equation defines Indian Market.

[@sauravbungla6928]

@@maxpayne1670 I bought because of KL Rahul is also brand ambassador of boat.

[@shankarteli3232]

also the no. of times the boat ad with hardik pandya was shown to us on TV during ipl commercial breaks made that stick in our mind which was impossible for youtube celebs. whose videos we only watched once.

[@Manoj55555]

Sir why 99% STARTUPS FAIL WITH IN 5 YEARS SIR MY AGE 17 I WANT START A STARTUP IN NEXT 3 YEARS WHAT IS UR SUGGESTION AND HOW TO GET AN IDEA AND BUILD A BILLION DOLLAR BUSINESS SIR GIVE REPLY OR DO VIDEO SIR

[@maitreyo_das]

We associate the standard of ambassadors with standard of product. Even if i am a fan of carry minati and not of hardik pandya i still objectively know that pandya represents a higher (hence more aspirational) strata. So when mivi and boAt are priced similarly, boAt still feels more premium simply because it's being endorsed by more premium and elite ambassadors

[@O-zone001]

Mivi is also endorsed by Bhuvan bam

[@mukundmalpani5847]

That's true

[@fakeaccount702]

@@O-zone001but he is just youtuber not a celebrity

[@atulkumar943]

Exactly framed what I couldn't write ! Good comment Maitreyo! Even we consider BB or Carryminati as "aggresive" or "abusive", so eventually I couldn't relate to them any such.. but Pandya, Kiara, etc looks more dignified I guess. And the graphic designers do a great job at making the ads more attractive

[@sudarshang6956]

The thing is Lifestyle marketing ig.We all want to adopt a fit lifestyle and engage in fitness and Boat integrated its marketing with celebrity sportspeople like Hardik Pandya.

[@aritrachakraborty8699]

As per my opinion regarding the second question that you asked; MIVI chose to rope in youth icons on YT and other social media platforms to market their products whereas boAt went ahead with players from the Indian team. The reach of the players > the reach of BB or CM (not taking anything away from their accomplishments) And I think there was another aspect to it. The cricketers belong to an elite class and this brand tried to tie us with that class which in itself was a huge draw.

[@deepprakash4841]

had been using cheap chinese earphones before. my rich friend saw my piteous state and gifted me a boat earphone. the difference was aasman zamin. next year itself purchased the ear dopes. and you hella believe im gonna get that smartwatch when i can afford it.

[@75335]

Maturity is when, you realise boat= your old Chinese earphone with branding

[@deepprakash4841]

@@75335 agree to disagree, amigo

[@O-zone001]

It's not just bcoz of Aman Gupta,it's also bcoz of his co founder Sameer

[@Himanshukumar-ek7fh]

No doubt , Sameer Mehta also do contribution to Boat.

[@fish00p]

No😡😡😡… it becoz me, consumer

[@atulkumar943]

@@fish00p makes more sense 😂😂

[@iamabhayrathore]

But Aman is CMO ans sameer focus More on product devlopment

[@aryangupta_iift8386]

After reading this comment, I thought the commenter's name would be Sameer. And it is! Bizzare...

[@rishamfiroze6550]

This is EPIC!🔥 Aman Gupta and his team surely has spend a lot on marketing and reaped it’s benefits.

[@aonea1605]

After 1year use boat not working 👌👌👌👌👌👌❤❤❤❤❤❤💕💕💕💕💕💕💕💕💕

[@acitizen1011]

@@aonea1605 Chinese products hai bhai uska

[@aashishgupta9392]

@@aonea1605 I bought 3 boat earphones in 8 months....don't know if prblm is with my phone or earphone🙂

[@AgenuineguyVS]

They will all be crorepatis in their 30s

[@lahsunsingh2005]

@@aashishgupta9392 the problem is being conned by these high profile MBA's and business tech into shelling exorbitant money for cheap products Their whole idea is to suck your wealth and then wear rectangular glasses and abuse people on shark tank

[@cacspradyumn]

Your case studies are upto top B.school MBA case studies.. proud to be with Think school community

[@mohamedvasim1172]

The way of you start the story and the way u summarize is so nice and clear.. This is one of the best channels to learn about Marketing. As a marketing student, I know the value of this amazing channel.. Brand endorsement. The choice of brand ambassador is so important because the people whom you choose as your brand ambassador are going to be your predominant customers (age group or target market) of your brand. In the case of boat, by endorsing young sportstars like Hardik and Prithiv, the brand shows the predominant user of their products. By choosing the right brand endorsement, brand can successfully create a perceive value among the target Customers.

[@debayanroy6504]

I agree with this video but the reason you said between OnePlus 7 series success & Xiaomi Mi 9 is Not that correct... As a Tech Enthusiast I would like to mention some points behind OnePlus 7 Series success if we compare with Xiaomi Mi 9 as you did - 1. From starting (OnePlus 1) OnePlus portrayed them as a Premium brand who is also providing better value compared to Samsung which Xiaomi didn't , Xiaomi portrayed them as a brand that mostly focuses below 20K segment !! 2. So, when a customer looks both history it was probably 🔴2 thing - i) one brand who was making premium phones is now become popular ( OnePlus 7 Series ) & one the other hand... ii) A brand who was making budget devices is now started making more premium device ( Xiaomi Mi 9 ) . Not only this ... 3. At that time, OnePlus had an edge which is their UI - Oxygen OS, over Xiaomi MIUI but Now OnePlus has lost it for the merger and Oxygen OS is probably going to be History soon... Also ... 4. OnePlus Portrayed them as a Global Brand when it is actually a Chinese brand while Xiaomi, Vivo & Oppo didn't focus on this part .... OnePlus endorsed Lots of American & European Tech KZbinr & specially for the Good UI & slightly less price than Samsung they praised OnePlus , here Xiaomi was also lacking !! Btw, I really like your videos ❤️

[@TheAshPriyam]

I personally like sony just because of the quality and reliability even for a premium

[@TusharSharma-ty4in]

😂

[@muralika6477]

yeah..one must defend their purchase xD

[@letslearn8813]

@@muralika6477 😂🤣

[@dhineshkumars8007]

@@muralika6477 Sony is like value for money considering it's quality... If that's not enough then go for the premium top charts 😂

[@DustyCloud07]

People who diss sony or other premium brand mostly are those who haven't used their products once you use quality products you won't go for whitewashed rainbow craps.

[@anirudhpng]

A case study on Byju's will bring some light on the Tech-Ed market. Their strategies like buying competitors with high aggression and pushing the market so hard that its name started resonating in the parliament also. The beginning of the pandemic saw the emergence of many such companies, even Tata joined the war with Tata Studi.

[@rohitsinghsharma5012]

The problem with byju's case study is that if anyone makes a negative case against them, they just copyright strike out. (With an excuse that their logo is used without permission) Only palki sharma of wion could make video on whitehatjr and byju's using the logo. (But, then she is a well known journalist working for news channel) pradeep punia was dragged to court. But, small KZbinrs would hesitate. Some make video with indirect reference to the company that cannot be named.

[@ronak1257]

One thing to keep in mind is in youtube Lot of influencers do ads of diff. products in different range.So we dont have the connect towards generosity of that product. I think today market is based on trust/value base,where in the market has big space for curators.(Eg. Ankur Warikoo,etc) I think aspirational part would be always there,but it would depend on the consumer/customer .What type of persons he/she wants to become This is in my opinion i feel

[@rahuljeggumantri1144]

Hope boat doesn't mess up like OnePlus did after its 7 series

[@ThinkSchool]

Hoping the same man.

[@champx1819]

What did one plus mess up at? Yea it's true that I don't hear about them anymore

[@swarupkumarbhuyan8831]

Can you elaborate how one plus messed up

[@Himanshukumar-ek7fh]

@@champx1819 Oneplus were famous for their l Customer feedback and Flashship Phone in Medium Price too. And OnePlus made their own Brand value but they messed up by trying to become Apple and Start selling very expensive phone which other can provide in much lower price and they lost their brand value.

[@kumarreddy9144]

@@swarupkumarbhuyan8831 their phones are getting worse, their hardware quality is no longer the same as it has been till 4 years back.back then they're lauded for giving near to apple level hardware for one third price, that's not the case anymore. Durability went down so fast.

[@arunrai4074]

In year 2007 Micromax & Boat in year 2018 both are having same strategy. 100% Marekting & 0% Manufacturing, R&D. Both are depend upon China. After 2016 Micromax market share was down year on year after entering Chinese company in India. Same will happen with Boat if they don't start Manufacturing in India.

[@qouteit9115]

That student part was so true,I bought boat earphones during graduation because they were cheap,and now I have started earning, first brand in my mind is boat

[@saiprasanthlingareddy7588]

Love how u explain the business, in past 12 years iam been using headphones for work, I can clearly says Boat is mostly doing RnD on advertising but not much on its products which is sad because it will end up like Micromax, it just making a rebrand Chinese products, lastly truth is Indian consumers are not getting what they pay for

[@uditbetala1880]

He is the best school i have ever been and soon there will be 1 million..... congratulations Bhaiya🥰🥰🥰

[@pranavpatil1362]

i remember asking for boat headphones in pune back in 2016, that shopkeeper showed me his finger ( in marathi boat means finger). Im using there products since their launch and never faced any problems with it. Never knew it was an Indian start-up.

[@rohitsatishshinde]

🤣🤣🤣🤣🤣🤣

[@manikkudyar1159]

But their manufacturing plant is in china,i hope they change it given the current geopolitical tension between both countries

[@ashutosht10]

Cheap choice then you have

[@pranavpatil1362]

@@ashutosht10 i work as a freelance video editor, i can distinguish between what's cheap and what isn't Mr self proclaimed expert 🙃

[@jarp5581]

Yes they have partnered with Dixon I guess they will set up factory in Noida soon

[@sanjaysubramani4041]

That's some analysis. I had bought boat bassheads on 2017 then bought rockerzz on 2021.Now bought boat smart watch. The interesting thing is all three products works fine till date.

[@JohnLincolnUSA]

Great analysis on positioning through perceived value and differentiating in a commoditized category. Well done!

[@abhinavutkarshdwivedi5019]

Mivi focused on the urban market in the country and was focusing on the young age group where KZbin stars are mostly known whereas cricket is famous and is loved by all the people regardless of their age. Also these KZbin stars are not that famous in the rural market where yes the internet is available but they are busy watching reels and cricket, live tv, local folk song and movies and are not interested or are unaware of the topics like roasting and online gaming etc. Whereas they also love cricket. So consider an example here:- if I today go to Amazon to buy a product and see people who I know advertising and seeing people whom I don't know advertising, I would obviously choose the product that I can relate with the celebrity. Also out fathers and grandparents also love cricket and still know cricketers and watch them and are unaware of carryminati and BB. That's what made the huge difference. Hope you see and like my comment❤️

[@vinodterry2212]

Actually I am tech enthusiast so brand endorsements didn't matter But the insane sound Quality for 1000 to 2000 price range was amazing , also after I bought the headset and saw Karthick Aryan then I also got some Perceived Value too . Hope if Boat team see this comment it would be useful for them . Also watching this video on Boat headset only .

[@ronbali3429]

It is actually insanely crappy bassy garbage. If you want something with good sound, buy stuff like kz(crn or zsn if you like consumer tuning). Boat sucks.

[@ronbali3429]

It is actually insanely crappy bassy garbage. If you want something with good sound, buy stuff like kz(crn or zsn if you like consumer tuning). Boat sucks.

[@vinodterry2212]

@@ronbali3429 may be you would have bought a bassy one , there are many models in boat you go to their website read description of the model and buy according to your tuning preference

[@ronbali3429]

@@vinodterry2212 If they are so good, then why don't they publish their FR graphs? Hmm?

[@md.iftesaralam8630]

I used Mivi because of BB and I found boat in Amazon.. and after using both the products Boat was way ahead of it's competition in terms of price to performance as well as customer support.... Boat's home pickup service was even better than most giants.

[@Mehvish_Kasu.]

Make a case study on every single fashion brand.... with there strategy and customers segment... your videos are really helpful and informative ❤❤ thankyou so much for this... please keep going

[@gouravthakur8094]

Ganesh dada, as usual amazing case study. One thing I wonder is what aids your research and understanding in these topics. Did you have any prior knowledge of business and finances or was it all after getting into the engineering college you're in?

[@vinitmahale]

I personally believe to get there, you need to be completely involved in it. I'm at the moment. I follow business news, geopolitics and marketing news in general every single day and guess what, I already feel that I know enough than an average person in my friends or family circle. However, eventually after doing this continuously you'll realise that you also need to ask critical questions to yourself. If you only consume news and don't ask WHY, WHAT & HOW, nothing you watch will affect your life or your career in any way.

[@KUNAL-om9fp]

I was thinking about it last night , how smartly they 've marketed it , and hyped for the ipo ,first the ap tour , then shark tank india , suddenly people are hearing and seeing "boat" everywhere, genius.

[@vedantsharma8351]

💯

[@sdivakar1459]

ap tour?

[@sdivakar1459]

What's that...

[@17saikatpal41]

In 2017,2018 I used non branded 200rs to 300rs earphones and it was last only for few months, then I used a boat 220 from a friend and because of the quality i always use and prefer boat over any other audio device

[@abhitude23]

I'm so glad I stumbled upon your channel. This channel is simply epic. Intelligently articulated and brilliant presentation

[@padmajasuvvada8678]

This explains the importance of marketing in building a great business. Wonderful video 🧡

[@amrittiwari8289]

As an audiophile I can say that boat has a to develop a lot. If you see boat products are mainly bass focused which completely distorts the mids and highs. I think boat has to do a lot of work in terms of R&D. A company cannot solely rely on marketing.

[@aaminsaan4978]

The best products in the 2-3 k price range for hearables now are oneplus, realme and oppo...jyst bcz a brand is indian doesnt necessarily mean we should buy it...until and unless a brand provides quality products..people shouldnt buy it

[@kvtechvarshney5179]

Since u r an audiophile your judgement about hearables is quite nuanced, same is with my friend who has found similar kind of faults with Boat. But me, and others like me who aren't audiophiles & use hearables just to watch videos and not go into minor detailing so I find Boat has quite good quality, of course it's not at all as good as JBL but for us it works quite well. So with its above avg quality & cost effective price range its a good brand.

[@derekjoe22]

@Amrit Tiwari Would you mind suggesting headphones under Rs.3k that are less focused on bass. Preferably in-ear

[@nithinraparthi1999]

Made in china ,boat No r and d

[@antoncastillo404]

Worst products. Third class quality and 0 durability.

[@ElJey93]

Thanks a lot for offering insight about the one plus brand.... The title and thumbnail may be misleading a little bit but still great content in regards to one plus 🙂..

[@mohit8009]

As good as It can Get Ganesh, great work again. Answering question regarding Celebrity endorsement, yes it did. BB and Carry have a different set of audience youngsters compared to people watching cricket, which is a masses game the audience would have higher purchase parity. Defining the audience in this case made the difference.

[@saikumar2385]

I don't know why but, I feel like the standards of the depth of content research is lesser than when I first visited this channel initially. Does anybody feel this way too???

[@champx1819]

I didn't feel that particularly

[@intoxicated9167]

Yupp

[@shubham2094]

Yes I feel that too.

[@aaminsaan4978]

I hope ganesh sees this and takes it as customer feedback and improves upon it

[@saikumar2385]

@@aaminsaan4978 That's all we want from our favourite teacher 🤩🤩🤩🤩🤩🤩🤩🤩

[@tanvigoyal8406]

Thank you @thinkschool for entertaining my request to come up with a case study on boat and doing complete justice to it. It's been a great learning, keep up the good work!

[@Soniya-wn5nu]

Everyone have their own reasons to watch ur videos nd mine is to learn flawless English with the very interesting case studies given by you each nd everytime GBU bhai 👍🏻

[@ansusingh1496]

Directly or indirectly you are also promoting the brand by giving a detail description of its amazing success in front of your viewers 😙 You may also add this as a step towards the success of this brand By the way amazing content😁

[@Aamir-bs3ff]

I believe their customer service has been pretty amazing. I remember choosing boat product over their competitor when it was a fairly new brand in the online space, but their products were really good for the price and the customer support and warranty was really smooth. That's what made me choose them every single time. Have been using boat products ever since. Have spent over 25k on boat products.

[@lalitpawar8554]

Previously I had bought some other companies earphones and they get damaged in just 20 days then I bought boat earphones 5 months before,and now I am listening this video on that . I feel that I get value for money I had spend . So watching this feel me happy ☺️ boat is really a brand in India now

[@pratikdedhia]

In the wave of Shark tank, this seems to be the best time to release the video on boat. Awesome 👍

[@anandruparelia8970]

I completely disagree with the point of OP selling at peak due to Robert's advertisement. If there's some deep sneak peek in OP's strategy since it's inception, It has build it's community at first and with the strong community opinions they came to know that smartphone users want bloatware-free OS, good chipset, flagship features such as alert-slider at lower prices. Then, they started with invite-based selling strategy and one-stop selling on Amazon. Their product itself was great and hence it got bigger sales every year. This Robert's advertisement or taking in Amitabh Bachchan as an ambassador just gave them a slight push in brand awareness. OP has always had it's own game when it comes to selling and it's not close to Boat's strategy! I like watching all your videos but yeah a slight difference of opinion here but I respect your views as well :)

[@shubhamlahoti9758]

Exactly, the surge started right after the dash charge technology in op3

[@nagendraraman6410]

One plus products were popular with tech community and KZbinrs even before one plus 7 series, any person who wants to spend 35-45k on a smartphone would want to compare them to other brands and because only one plus had the best devices in the segment it was a no brainer for customer's to go with it. Ever growing Mobile gaming market also helped One plus in India.

[@thisisab16]

This is absolutely right. Oneplus created its aspirational value straight from OP One. I still remember the craze among people while Oneplus 2 was launching, They created concept/fan videos on how much they are longing for the launch. (Was a disastrous phone though :P but then it was again taken care of by the legendary Oneplus 3)

[@DHangingMan]

I have same view. Boat cheap China products built on advertising in Indian market whereas One Plus is premium products built mainly with organic marketing.

[@nehashaikh4]

Also take into consideration the AMAZING AFTER SALES SERVICE which no one else is providing. I bought a boat earphone for INR 350 in 2019 with a warranty. When one side of it stopped working after 5 months, I raised a claim and unlike other providers they DID NOT ask me to ship the product to them. Instead a courier person picked it from my doorstep and 2 weeks later I got a BRAND NEW earphone delivered to me! All that for 350 rupees? WOW! As a result, the experience and trust made me purchase 2 more earphones for my family and very recently I went for their Airdopes as a gift for my fiance.

[@jofynderdhanoa4160]

Get off such low Class lifestyle please.. Don't ruin companies time & stop scamming them.. Typical indian middle class instinct

[@nehashaikh4]

@@jofynderdhanoa4160 how exactly am I scamming the company? Please elaborate?

[@sudeep3205]

@@nehashaikh4 There are many anti-india KZbin accounts, I think this is one of them.

[@missbond7345]

Quick question. How can they afford this customer service for Rs 350? It doesn’t seem profitable? Will they then increase the value of the product once you hook onto them?

[@nehashaikh4]

​@@missbond7345 they have not increased the price still. This customer service is not about getting immediate profit, but creating loyal customers. As you see I've bought a lot of boat products since then as they have successfully built that trust. As of now, they have stopped picking up products from home and instead ask you to drop it at the nearest service center. That's the only change, they still give a replacement in case of an issue.

[@varunsangewar2145]

Yaa their differences in choosing a brand ambassador made a great difference, as Bhuvan Bam and Carry Minati they both have a great influence as a social media influencers but they lack in some ways in front of Hardik Pandya and others. Other more important thing to be noted is when I saw Neha Kakkar and Diljit Doshanjh as the brand ambassador of BOAT I was attracted towards BOAT rather than MIVI because it's a human instinct that we actually take advice and follow the once who are well known in the that particular field. For example, whenever I wanna know about any of the cars, I would take advice from CARVERSAL or Faisal Khan rather than taking the same from Technical Guruji, even if Technical Guruji has a large fan base. And this drives me to the conclusion that proper brand ambassador can be a game changer for your company in front of many competitors. Correct me if you think I am wrong in some or the other way.🙂 Thank You!!

[@pranavgautam96]

6:07 - JBL, Sony, Sennheiser. All of these brands were there in the lower price range even then. CX180 was a bomb earphone. The video is quite simplified.

[@sanskarjain2143]

Thank u so much to you u literally helped me for my Viva as subject entrepreneurship in school we got project on market survey and I did it on boat and the external was impressed by the explaination which I learned from u

[@rhythmmathur8257]

dude thanks for this series planning to plug in some of these in my B- school interviews...

[@anujdadhwal2503]

One very important thing you missed is the after-sale support. (which I think is the biggest factor for boat) When you buy a boat you already know that the quality will not be very good compared to premium products. But, you also know that it will last a long time. And in case the product gets damaged during the warranty period, boat will simply replace the product. In 2019, the quality of after-sales support for most Boat Competitors was very bad. (Noise still has one of the worst after-sale support: spent around 2 months to get my TWS replaced that too they gave some old and used unit). However, if you have a Boat earphone and you raise a complaint, you will get a replacement in under 14 days without any excessive questioning. I remember getting my Boat Rockers replaced thrice in one year, and even after it got damaged thrice in one year, I was happy with the product.

[@sambhavjha3641]

Lol getting damaged three times a year. U r praising it or complaining about it?

[@anujdadhwal2503]

@@sambhavjha3641 🤣😅

[@AbhiSharma-hz8hm]

I am a very big boat products fan because of its sound in the mid price range and it customer support is super awesome. I even have a charger and cable of boat because of it's quality and warranty.

[@sareenanagpal433]

You all help me gear my small business towards success. The market study is such a simple yet brilliant idea! I realized more than a great idea, it's the implementation which matters!! Did that and seeing it succeed here in the Atlanta market :)

[@raunakshahi]

Whenever I think about Boat, I am reminded of a similar brand with genius marketing- Dr Dre's Beats. (They even sound similar) I think that's because Dr Dre also had some ingenious marketing with somewhat good quality products with bass boosted, so for the people who never tried premium headphones, it genuinely did feel like a massive upgrade from the crappy $1 Apple Airpod earphones that were widely used at the time, and hence, Dr Dre was so successful.

[@Anonymous-vf7qc]

Have commented many times in the past for your amazing videos , this one I don't think so was upto the mark. There are many other reasons than celebrity advertisement for the success of Boat , for example the quality of the product itself , great customer reviews , robust business plan(STP), affordable product just my opinion Your jockey guy, admire you always! BOAT is Redmi of speaker - earphones market imo

[@vanshitagaur3792]

Damn! You made this research much easier and interesting. I was looking forward to study over this company for my project and presentation around it. The level of crisp and easy understandability of your words preserved my thought of visiting several sites about it. Such a great work ❤ although thanks for making it more interesting, simple and clear too!!

[@howtodo9320]

listening in my boat earphone and i also have boat rockers 400 i can say that boat not only give product at affordable price but also gives value for money

[@yogeshuttekar8542]

Dear mate, you are doing an absolute great job which is educating India's youth with financial knowledge and giving them thinking ability. I have become fan of your channel and I'm following you since a year and yes this content is the best to consume as a young professional. Keep Growing and Please keep such amazing case studies as many as you can.

[@harishbvarahad5424]

I have a mixed opinion about Boat Bluetooth earphones/airdopes...Since last 4-5years I am using Boat products....all of them lasted for 1year maximum 😅 (on boat rs1200 to rs1300 on An earphone per year on average I have spent) sound quality is good no complaints about that...But lifespan is 1year (as per my experience)which is bit disappointing 🤷

[@PrakashSharma-ez1ce]

Bakwas Brand. Cheap quality. In this video, not much reasearch done about reliability which is very important. Just marketing Marketing word in full video.

[@SameerKhan-ht4mx]

@@PrakashSharma-ez1ce the title itself says "Marketing" and he talked about perceived value instead of tangible value. This isn't a tech review channel

[@sunilslvphsn]

True, my airdope stopped working after an year

[@tejaswinigurram9527]

Not to forget, Boat's great customer service and warranty policies. Made me comeback to the brand again and again. But one thing I noticed is after almost an year, their products start some issue or other. Maybe I mishandled them. Has anybody faced this too?

[@DiveintoOblivion]

Bought both OnePlus and boAt product two years back.. using them with ease while watching and listening to this video. Though never saw the advertisement of either products as I used not to watch TV much. The usability and durability of both the products impressed me a lot.

[@vikasnaithani]

Boat was already famous before its endorsement through celebrities because of the high quality and low price strategy while providing 1 year replacement warranty which no other brands are providing till now. I still remember my first boat earphone it was far better than other brands in term of quality of product and sound that i end up recommending it to my cousins. Boat also made their product bass centered which most youth prefer.

[@Channel-kl8jj]

I always had the same question in mind what differentiated boAt from mivi inspite of having almost same quality and mivi having a strong base of almost every popular youtuber endorsing their product. Even a time came when literally each and every content creator were advertising mivi so much that a regular subscriber was compelled to buy out of extreme word of mouth. Well I think there are two factors which helped boAt stand out First, bringing cricket and film celebrities as ambassadors: now although youtubers have a strong fan base but still their reach to tab in pan india stands no where in front of mainstream celebrity. Thus by doing this boAt established itself as a sophisticated yet affordable product. Secondly, boAt never endorses itself as a gadget it always brings up to the audiences as a lifestyle product and a necessary fashion quotient whereas mivis main strategy was to establish itself as the best in class technology product, that's where boAt played with the psychology of consumers. The clash of mivi and boAt is something I nowhere found a good and exact answer. Please let me whether I'm right or wrong.☺

[@deekshavkashyap4727]

for me, 15 mins video went by like 15 secs reel keeping me at edge the whole time. interests around marketing developed from your content. thank you

[@TheAkilesh08]

Brilliant case study! Thank you for sharing this, Ganesh.

[@chhavikantsingh]

I think I am more corelated to this video in a way that in year 2017 when I got my first Job I bought Oneplus 5 and Boat bluetooth headphones which costs 35k and 999₹ respectively and at that time these were the 2 price segments which other companies were not targeting and the quality Boat offered at that price easily beat the quality which Skull Candy offered ...

[@chinmaykulkarni7802]

PRINCIPAL OF GREATNESS 🖐🏻 Because Shark tank India will be a matter of conversation. It will be a gold mine of content in this trend era for think School. Learned from you brother ❤️❤️

[@VIDEOEPPO]

how did I not watch this channel for these many years. fantastic research!

[@manofhonour7030]

Im totally im love with you ! Your content is a blessing to youtube !! Makes my time well spent !!!

[@dineshsinghbisht07]

JBL Market Ma Hone Ke Bawajuud Bhi BOAT Ki Marketing Strategy Ke Market Capture Kar Liya.. Ye Banda Gjb Hai❤

[@yashnagdev9884]

Actually there was a lot of difference between the choice of ambassador,The Mivi on one side focused to advertise on KZbin but on other side Boat not only advertised on KZbin but also On TVs.On one hand,Mivi was not getting that much popular because at that time So many of students or person we can say did not watch the videos of Carry Or BB.And that's where the boAt defeated Mivi

[@beactivebehappy9894]

no they watched but couldn’t afford anything. also at one point of time they got fed up of the constant ads Of MIVI and mamma earth

[@fortadorgujarat6141]

BTL, ATL& TTL

[@aasthashukla2922]

Superb content 💯😊....all the recommendations are very knowledgeable and helpful 👍... thankyou.✨✨

[@venkadeshvelk7998]

Honestly neckband design was best than any other brands at that time with low cost and best quality about 1200 is what made them the top in the market,

[@MrSAGAROZA]

OnePlus focused more on the growing middle-class customers as they would naturally tend to spend money to upgrade their lifestyle! Growing middle class is the big section of consumers in Indian market right now!

[@iam_junaidshaikh]

Yes, Selection of brand ambassador plays an important part. As of here Carry and BB are less popular than the cricketors in India. Huge fan following means promoting our product to huge number of people.

[@shreyaverma2626]

Amazing content !! Keep going ! You deserve more subscribers!!

[@noonelistensus5496]

I agree with your point. I used boat earphones in my college days. Now that I want to by a smart watch, I am more inclined towards the one by boat because I think it's a safe bet. Even though I never tested the device.

[@raghavgupta8374]

Brother but how do we even identify the untapped or less saturates section of market? Is there specific study for it or just experience By the way power packed videos as always🔥🔥

[@beactivebehappy9894]

Focus on any particular niche and then look into the price segments the best sellers offer… The reason why Amazon is so successful in India, is also because of the lower price point and the ease of use and customer experience. The first goal should be to become customer centric rather than profit centric. Profit will follow… take something that rich people use but middle-class also want to use, for example good quality tablets in the range of 20,000 to 30,000 is missing in India… The base model iPad 64GB comes at around 31,000. then we have cheap brands from China between 10,000 to 25,000 but nothing special. and obviously above 50,000 we have Samsung tab S series and iPad pro air etc. People want to use a GOOD touchscreen device which is not a laptop between 20,000 and 30,000.

[@stolenape3225]

Listen boat is going do go head down as soon as people realise how easily the headphones break because of the cheap plastic they use mine broke in 2 weeks I had bought them for emergency use at airport and in 2 week it was destroyed and when I checked out Amazon for review the same problem was with everybody so I don’t think they’ll survive the long term game

[@paulsaiket9670]

Bhai defected piece hoga...mera sab chalta hai..sed

[@stolenape3225]

@@paulsaiket9670 no bro my earpiece broke

[@harshrawat5610]

I have the same as issue I have bought 2 headphones in 3 years first one got broken in 1 and half year worth it .while 2nd got broken by the joints within 6 months

[@notsoleft3331]

exactly

[@phenomenalag750]

Bhai long term ke liye boat utna acha nahi hai

[@BabyAtithya]

I have seen that the Fitness Factor has projected sharp visualisation which also spoke for the quality of the boat earphones. Hence, the storytelling factor gained the flying colors for the quality

[@cbhat5]

OnePlus rose from OP3 when it was priced at 28k and was flagship killer. It went on to be the same till 7 series when it became flagship rather than killer. RDJ and 7 series are too late in the rise of OP.

[@edwintonyjames6570]

Yup the Camera, Software and Display for the price were awesome

[@mags88]

Yeah exactly OP 3 was the game changer and because of that a lot of my friends bought OP 5, i still don't understand influence of RDJ on the rise OP in India

[@caravanofmuslims]

It's so true..... Earlier I used to buy local earphones from market for about 200-300 but none of them lasted for than a month as I am a careless user . I usually unintentionally pull the wires because of which local earphones doesn't last long . But for first time 2 months ago I bought boat earphone and it's still is as good as it was when I purchased. And definitely I will buy boat earphone or any product that they make when I will have more financial power..... Loved it boat ..... Thanks for the product

[@prakharjoshi8390]

I don't think that the brand ambassadors made that much of a difference than the difference created by tech youtuber, now when someone has to buy something they search on youtube best earphone under 2k rs, it's only boat topping the lists due to its quality, mivi is reported as not worth the money, that's my review being tech enthusiast.

[@aryavm4193]

interesting one. Thanks for this. But it would be great if you could share a case study on a service based company and how one can emerge as a service provider, without any product to deliver. Thanks in advance.

[@abhinavraj7235]

Noise and Boat have a solid chance of building a 1000 crore business because apple,samsung and oneplus are targeting premium costumers whereas amazfit is targeting 5k to 10k range audience but in 2000 to 5000 range segment there are only 2 companies which are noise and boat.As we know 2k to 5k is affordable price for most of the indians.If marketing and planning executed in a right way this industry can turn very profitable for noise and boat.

[@crazyrockers7837]

Ashneer : we have company which values in billions. Swag 😎 Aman :" arre hum bhi bana lenge .

[@Atomic-uy3ml]

The disappointing fact about BoAt 😞 is that they used to make all its products in China, but the pandemic gave the wake-up call. They had to set up alternative factories in other countries. Eighteen months later 9% of boAt's manufacturing happens in India. Which is not enough in compare with other countries.😱

[@rockysingh2200]

What's the use of this. This fake make in india hype should be shut down. Idiots go behind this hype

[@asifjabbar1226]

Just like micromax Selling rebranded products

[@needimanh]

Yes boat is a marketing company and not a electronics company, they just rebadge products

[@Guldhiru]

@@rockysingh2200 fake make in India ?? R u nuts..?? Where's samsung biggest mobile factory is located.. ? Where is bhramos and other defence equipment are being manufactured? Isn't Apple factories already here?? Who produce largest number of two wheeler ,three wheeler and cycles in world??

[@asifjabbar1226]

@@Guldhiru actually what he's saying is that they are just selling our emotions like it's being made in India,but actually they're just rebranding products from China to india

[@tariqgadgets6635]

As always nice pick, Case study Exposed/explored the tapped points Good way of presentation Great going bhai away from filthy grounds 👍 keep it up good luck

[@deepaligupta6725]

Nice video Thanks for sharing knowledge n Book suggestion You are doing grt job. Keep it up

[@aryanshinde1592]

Think School is a B. O. A. T (Best Of All Time)

[@detectivepanda6976]

Waah bete

[@mayankdoholiya2677]

i find the questions that u ask like mivi casting carry..... or business space in wrist watches segment very helpfull. plz do that in every video if possible.

[@aonea1605]

After 1year use boat not working 👌👌👌👌👌👌❤❤❤❤❤❤💕💕💕💕💕💕💕💕💕

[@sourav9729]

FIRSTLY, Salute to your research... Even when, what video to make... We alll searched the internet for this story! As always, Great work!

[@varunprakash6207]

Boat headphones it's brand Quality and it's Replacement policy giving for one year and Audio Quality good Boat headphones 🎧 Celebrity endorsement by Brand Ad in market like cricketer Hardik pandiya & Aspirational celebrity took brand more visible to spread among the people Amar Gupta marketing strategies in earphones 🎧 Boat headphones 🎧 it's Indian cricket celebrity and music 🎵 stars collaboration made them shining on earphones 🎧 Boat It's Quality attractive to youngster 👍 Think school 🏫 Explore Boat earphone 🎧 and it's marketing strategies Launch products with different and Celebrity endorsement Make a product different from others Boat earphone 🎧 and it's Quality ❤️it listening bass Sounds effect Vera level Thank you Ganesh Anna Exploring Boat earphone 🎧 and it's business marketing strategies in earphones 🎧 market in India

[@dapperdan3776]

Hey, i have been following your videos from a long time and i really respect you for your research. However, this time with OnePlus it felt like you got it all wrong. OnePlus in India had hardly to do anything with RDJ. Infact, OnePlus touched it's hype at OnePlus 6 rather than 7. Also, since it used to create scarcity among the users and highly advertised itself with KZbinrs actually made it the brand it is.

[@Hk.999]

OnePlus 6 and 6t was highly promoted but the 7 have more issues some have screen flicker and many more, and the way he says samsung phones at the price range of 25k to 55k samsung have problem and not that great i guess he never used samsung, samsung holds the best brand after iphone in the world.

[@andyganja]

I am an audiophile and an advertising person, and i can say two things with a reasonable amount of authority. 1. In India, the average person likes to listen to bassy music with a lot of thump. Hence, most audio companies deliberately tune their equipment that way. Boat is NOT an audiophile company nor is it pretending to be one. So, overall, they have gotten their product and pricing right. 2. BUT. No company can survive on pure marketing alone... esp in the tech space. Sooner or later, some company is going to outspend them, unless they start to innovate in terms of products. And Indian companies are poor innovators. So honestly, I don't see them going too far.

[@TheAnkit41]

amazing work bro.. please bring case study on ED-TECH industry too