How Amazon’s Customer Experience Became the Gold Standard for Innovation in E-Commerce

We thank Engage Customer for hosting us as we share our expertise and knowledge about Amazon’s relentless focus on customer experience CX and how it has become a benchmark for innovation in the digital age.
🔴 Host: Rachel Williams (Engage Customer)
🔴 Speaker: Michael Walker (RT7 Digital)
In this episode, we meet Mike Walker, Head of Marketing at RT7 Digital, a full-service specialist marketing agency for Amazon.
Mike dives deep into Amazon’s game-changing approach to customer satisfaction and its role in shaping the company’s success as a marketplace.
He explores the lessons other organisations can take from Amazon’s relentless focus on customer experience (CX) and how it has become a benchmark for innovation. The discussion highlights the rise of e-commerce as an essential retail channel, examining why it’s now indispensable for contemporary retailers.
With insights into the most transformative shifts in e-commerce, marketing, and sales, we unpack how these changes have redefined competition in the digital age.
Finally, Mike trace's the evolution of marketing and e-commerce platforms over the years, sharing strategies for brands to differentiate themselves and thrive in today’s hyper-competitive marketplace.
_________________________________________________
🔔Subscribe for more Amazon selling tips and tricks to help you grow your e-commerce business!
Website: rt7digital.com/
LinkedIn: / rt7-digital
X: x.com/RT7Digital