How Apple and Google Formed One of Tech’s Most Powerful Partnerships | WSJ

Apple and Google have one of Silicon Valley’s most famous rivalries, but behind the scenes they maintain a deal worth $8 billion to $12 billion a year according to a U.S. Department of Justice lawsuit. Here’s how they came to depend on each other. Photo illustration: Jaden Urbi
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[@artun97]

What the heck is applegoo, when you can goopple

[@WeheartPEACE_helene]

😂😂😂

[@allensu9363]

Gapple sounds better

[@abdelwahabnassim6281]

kzbin.info/www/bejne/nZ7FaJmMqMqfnZY

[@squalley]

🤔🤷‍♂️😁

[@zhenwong2540]

The first one came in my mind is appoogle lol

[@FilipeFBarbosa]

The hardware partnership between Apple and Samsung it's another example of ”frienemies”.

[@andrewcool4587]

Not so.

[@abdelwahabnassim6281]

kzbin.info/www/bejne/nZ7FaJmMqMqfnZY

[@beactivebehappy9894]

And that’s a story for another day

[@jarhead4657]

@Kevin Umiten Samsung only manufactures them Apple designs them.

[@xijulian]

@Kevin Umiten they just manufacture what Apple designs

[@big_boy]

I don't think Google has to pay that much to be the default search, most people are going to delete Bing themselves anyway.

[@hilal_younus]

Yes , but people will use DDG or Ecosia , because people either want their search to be private or they want it to help the planet ...

[@nomeus]

@@hilal_younus I tried using DDG for a while. It's great for some general searches, but if you need some niche things, the results are just terrible. On top of that, it fails miserably you are outside main markets like US/CA/UK.

[@hilal_younus]

@@nomeus but the fact that google manipulates the search results based on ads and relevance and that they track your data And search history even if you’re incognito is A big factor , DDG gives me the search results as it is , And that’s how i prefer it , I don’t want another person interfering with the information I get , And I’m pretty certain I’m not the only one who prefers it this way...

[@iilwy]

the results are so bad on DDG, it feels like it never has what you’re searching for on the top of the rankings. Google is simply better at search

[@martinketchum]

@@hilal_younus majority of users doesnt care about those stuffs, they only want a reliable best searches

[@icroosing]

Comments: I don’t think Google needs this deal with Apple, users will just switch back Yes guys, the executives of Google are maintaining a deal with Apple that costs 1/3 of Google’s profit just because they are generous

[@xuhwj11]

Exactly! So many CEO worthy commenters here!

[@MysticalKO]

Yesss, google could make life changing tech with that money

[@muneeb-khan]

They don’t care about people that know how to change their browser settings. They care about the millions that don’t and just use the defaults.

[@robinarora8137]

@@muneeb-khan the ones that don’t know how to change the default search engine are better off using google as search engine because overall google consistently provides the best results… I regularly try other search engines because I don’t want to use google all the time but Yahoo, bing, duckduckgo are all very inferior compared to google …

[@abhibarua5437]

It's true that Google does not need to pay Apple so that people uses Google. The executives know it too. They keep paying Apple anyway to keep Apple away from making their own search engine.

[@arshathahmed5123]

Video about Google and Apple KZbin Ad : *Samsung* 😏

[@RendelVision]

HahahHahHa

[@sensei3265]

Well.. I got a condom ad 😁😁

[@jathebest2835]

@@sensei3265 Well..that's the most useless ad for me xD

[@user-or7ji5hv8y]

Wow! One third of Google’s annual profit.

[@lorenz9446]

If it helps them to keep any other company from a higher market share they'll spend the money. I'm only wondering why the US government is realizing the bad effects of the monopoly that Googles obviously has just now.......

[@Bobo-jy5mg]

Comparing it to their profit is misleading... they also pay salaries and other expenses many times more than their profit margins. Still a big expense but misleading comparison

[@abdelwahabnassim6281]

kzbin.info/www/bejne/nZ7FaJmMqMqfnZY

[@jarhead4657]

@That1Mexican incorrect. most android phones are cheap feature phones and iOS user demographics are more desirable.

[@kakaderaunak]

Remember Google, not alphabet

[@LunaLighthouse]

All the iPhones screens are made by Samsung yet they’re each other’s rival.

[@saske822]

there is some truth to this but i think it's not quite correct. While Samsung also sells premium phones, the most deciding factor for customers isn't Apple vs. Samsung but iOS vs. Android. The decision for a device only comes after that ecosystem decision. Just like Apple doesn't compete with the likes of Dell or Lenovo but with Microsoft.

[@arghya4NE]

@@saske822 there's difference..apple is mainly limited to The tech industry..while for samsung.. technology is only one of the various industries it's involved in

[@finn4240]

​@@arghya4NE Samsung Mobile is just a branch of samsung electronics enourmess tree. fun fact samsung makes tanks, boats and planes they also own JBL, Harman kadorn and a part of bang and olufsen. They even make fashion

[@alexandersan1999]

Samsung makes more money from actual iPhones sales (120 usd/oled panel) than from their own Galaxy phones. Lol

[@LunaLighthouse]

@@alexandersan1999 lol

[@herpderp297]

DOJ: Did you order Code Red Google: You can't handle the truth

[@aarongabraham6179]

Google: You have the luxury of not knowing what I know

[@abdelwahabnassim6281]

kzbin.info/www/bejne/nZ7FaJmMqMqfnZY

[@herpderp297]

@@abdelwahabnassim6281???

[@ruthwikkolanu]

Even if google is not the default search engine on my phone, I would prefer it only.

[@c0r5e]

Ruthwik Kolanu yup ame. And I always wondered why

[@izixx8623]

So the tech industry works as an Oligopoly. No news here.

[@inviernoicec742]

​@andrejagreen It is more effective for Google than you might think. eg. in iPhones, you can directly type any single keyword into the browser link of Safari and if it is not a website link, you will directly get search results on Google. this in turn becomes a way for Google to earn money from advertisers who pay Google to display their Google search results/products. Once users become used to this, they will just keep searching like this with Safari instead of going directly to any search engine website first, especially if they are already using the browser on the phone. This enables Google to lock in users; users need not be aware or even admit that they prefer Google over Yahoo or Bing, but they will repeatedly use this function until Google's search function from Safari is all they use. This advantage is very pivotal in times of instant gratification in a digitized world where users want information as soon as possible, wherever as possible.

[@ayanc13]

@andrejagreen and that would be doable if Google was trashy and didn't work like intended. Google on the contrary knows you more than you know yourself and gives you correct answers. So yeah even if it's 3 buttons, unless apple asks users by default to select the search engine, most users wont be changing the default search engine.

[@jonathanodude6660]

@@inviernoicec742 i think omnibars have become the norm in most internet browsers available...

[@iamEddieP]

I’ve NEVER asked “safari or Chrome?”

[@googleuser9519]

same safari so much better than chrome

[@LordTechPro]

I have, Safari is much better to use on MacBook Pros with the touchbar

[@CityLifeinAmerica]

Definitely Safari, never had to ask, just always was the choice I’ve used. It integrates very well with the iPhone and Mac.

[@abdelwahabnassim6281]

kzbin.info/www/bejne/nZ7FaJmMqMqfnZY

[@cameronvincent]

DuckDuckGo 😂

[@munjoe9978]

And then there’s fanboys fighting each other

[@shazmosushi]

This is a very good overview. Great job WSJ.

[@bruno3]

Google has by far the best search engine. It's not a matter of monopoly, it's just that no one else comes near the quality of their search results. And it's not that a small company can come along and surpass them in the near future. A search engine at this level needs infrastructure, a lot of data and processing power. Only a few companies in the world have those capabilities, and they're all huge, they all raise monopoly concerns already. You could make them sell youtube or gmail, but that wouldn't solve this particular problem.

[@jensenraylight8011]

yes, exactly. the gov think that by forcing user to use bing or duckduckgo, they do us a favor. which is not. and people won't use sh*tty innacurate search engine even if they're being paid to use the alternative. if microsoft can't even compete with google in search engine, neither will apple.

[@doge7831]

DuckDuckGo is a thing

[@brosplit]

@@doge7831 still not accurate search engine. 😂 I know, I know. You are, "I HAtE HugE cOrPorATe" but shtty search engine is shtty.

[@doge7831]

@@brosplit accurate enough for me, in most cases i actually find it more accurate than google

[@samuel5153]

@@doge7831I hope you’re not lying to yourself, it’s not good for you.

[@mantrik007]

You can change the default search engine, but can you prevent the people from changing the default to Google's search engine? Apple knows that majority of the users will switch to Google even if they set another service as the default search engine. So, why not go for a deal that yeilds easy money and satisfies the customers too?

[@gwapster13]

These partnerships and artificial competition among giants are a great way to disguise the monopolies they hold on different sectors of the industry. That is how the tech industry works, there is no lone giant, they are a not-so-secret society of giants.

[@Pranshu1902p]

A great example of how a company can do partnership with rivals and still be alive

[@daniebello]

Settings > Safari > Search Engine considering how easy this is, I think the lawsuit will be fruitless for the Government despite its well meaning intent At most apple could force you to pick a default search engine every time you get a new iPhone or when it’s reset to factory default. Google would still reign supreme by and large

[@SolomonUcko]

I think Microsoft had to do something similar with web browsers on Windows

[@beenguy5887]

Dont underestimate iphone users. They'll find a way to not know how to do that

[@anuradhajaishankar7903]

Bing is such a joke, the fact that it’s one of google’s top “ competitors” is making google’s dominance far scarier

[@xShibux]

The Image Search of Bing though, is far superior than from google.

[@Bobo-jy5mg]

Facebook is more a competitor than Bing

[@Emre-lm9dk]

All Google alternatives are jokes. I won't waste time in any of them

[@Bobo-jy5mg]

@@Emre-lm9dk I agree, google has a fair argument in saying a monopoly is in the best favor of the consumer here tbh.

[@MysticalKO]

@@xShibux really, it’s trash for me

[@DanyMcDonald]

Apple and Google do not rival each other in the same sense as let’s say Coke vs Pepsi. Many of Apple and Google’s products compete with each other on similar markets. However no one cares that much about market share if the profits are increasing.

[@Pimp482]

They both started in a garage that’s why

[@asheru9254]

A typical CIA story😆

[@ThePBJain]

wow, can't believe it took them this long to realize they were doing this all along. This was one of their most public deals and you're treating it like its something brand new.

[@samuelmanny6231]

Not all are like you, ok.

[@geekmuralin]

Thank you👌

[@shuhinkachi]

Useful information.

[@Hollowdude15]

Great video The Wall Street Journal and google & apple is so amazing :]

[@persontimr5052]

WSJ does great video reporting.

[@archipiratta]

When your idols become your rivals

[@theoverallsite]

Well, may their partnership live long.

[@millevenon5853]

Working together to maintain monopolies. Sickening

[@chamber3593]

fo peasant 😂😂

[@blomegoog]

its called a duopoly

[@sli6422]

I don’t know what search engine to use if default is not google

[@shkim103]

Firefox

[@whosasking9655]

DuckduckGo

[@naviimandiv8407]

@@shkim103 Firefox is a web browser. Firefox isn't a search engine

[@naviimandiv8407]

@@whosasking9655 but duckduckgo relies on google search results. Google helps duckduckgo.

[@WaseemYusuf]

Eric Schmidt: "ApPlEgOo?"

[@josef2185]

really good vid

[@goldfish8196]

Awesome

[@catsmeow9589]

Google does not really pay Apple to be the default search engine on iPhone. Google pay to avoid Apple develop his own search engine. The problem with Google is 90% of their revenues came from ads on the search engine. Apple is probably the only one who can really compete Google on that, and Google want to avoid that.

[@Fairer_Wert]

If Apple changes the default search engine, the users will switch to Google anyway. I don't get why Google still pays for that.

[@RpMRickyMunoz]

Can you change search engine for siri?

[@userwheretogo]

Even if google doesn’t pay Apple won’t dare to not use google as default search engine

[@yadisfhaddad722]

Just the threat of developing their own search engine is terrifying for Google. They might have competition. Or Apple may just develop another bing.

[@johnjohn-6256]

Most people use iPhone because it’s simple. Do you think they’ll magically know how to change the default search engine?

[@JinNani224]

I doubt anyone will change it. I’m sure apple’s search engine will be way better

[@suetsugu8013]

Does ANYONE know if the stats shown at 6:31 is US-only? Because it would definitely be different if Chinese tech-giants were included in the graph

[@arghya4NE]

Chinese tech giants dwarf those numbers..they virtually have majority over the two biggest smartphone markets of the world india and china

[@honkhonk8009]

Chinese tech giants operate in countries that purposely force their citizens to use shittier products out of nationalism. Outside their state-sponsored monopoly, their numberes are dwarfed by the rest of the world.

[@Park_Place]

It says world-wide so even if, say, Baidu has complete dominance over China and India, Google still covers more countries and possibly more devices.

[@alparslankorkmaz2964]

Nice video.

[@kathi3014]

google said it would get rid of my stored information and photos in June, but I got apple icloud, so will my apple infor get erased also?

[@moy2x]

im eating popcorn while watching.

[@noahshighlightreel]

Wether you prefer iPhone or Android, google and apple both get money

[@noahshighlightreel]

@andrejagreen I mean, if you buy an iphone, google and apple get money. If you get an android, Google and apple get money.

[@noahshighlightreel]

The barber duh🙄🤚

[@mahamib]

ah yes, that is true, but did you know floor is made out floor?

[@russalarya]

@@noahshighlightreel How does Apple get money on getting an Android?

[@noahshighlightreel]

@@russalarya it’s basically a partnership to create a fake phone war for profits on both sides

[@wes2262]

I would love Apple to create their own search engine. Google having 80% of the search engine market share is too much.

[@trevorphilips9399]

90%*

[@devashishverma3950]

We'll then have to pay for it

[@batukhanbilgen7085]

No

[@prateekpanwar646]

@Tournel Henry While searching for images for a project, Bing has good tools. But many times, I search for errors and fixes which even google struggles to find

[@ravitejaknts]

Apple creating own search engine is a joke for itself. Apple isn't a company that can do that. I am more exited for Amazon building a search engine than Apple.

[@shaik.m.abdullah027]

I use duckDuckGo with fire fox and still I get notice to login with my gmail and I can't get rid of it!!!!

[@bentenn1010]

Horrible ending - what am I a little kid? Good reporting though!

[@scorpseven2861]

iPhone or Android: iPhone Apple maps or Google maps: Google maps Chrome or Safari: Chrome

[@charlherbst4583]

The new safari is actually really good

[@mikedw6748]

Android Apple Maps Safari Imo

[@scottmac]

so if I’m understanding the end of this video correctly, laws meant to prevent monopoly may result in more of a monopoly (if Apple creates or buys its own search engine) 😐

[@spidermantom4367]

is the sound of this video low? Or is it a problem with my phone? someone please clarify

[@elhistoriero1227]

It's called a duopoly.

[@Jace888]

Yea. And it seems to be a very stable and successful one. I mean, Boeing and Airbus is an example.

[@elhistoriero1227]

@@Jace888 yeah it's amazing that two gigantic corporations have such control over the flow of information, and can mine your data without there being pretty much no alternative.

[@saikrishnaallu6557]

Always hide the Porsche ❤️📻

[@paristath6773]

I'm all up for Applegoo

[@zengamingu]

safari should ask the user what search engine to use when opened for first time with some search engine options

[@truthonly_]

7:44 which tool they might be using ?? 😅😅

[@Jonny_Truelove]

Good ol duopoly

[@The_A_Cast]

For me, it’s definitely Google Search and Apple Maps. The reason I like maps more is because the satellite view of my farm on Google is over 10 years old because it doesn’t show the house I built in 2012 like Apple Maps does

[@brasangt]

you like apple maps because it shows your house? so, I guess you don't use google maps.

[@ariffin128]

@@brasangt iam iphone user google maps is 100% better than apple map

[@WaterWheel360]

Me and my girlfriend depends on each other as well, didn't see you making any videos about us

[@aryankushwaha1964]

You are not worth more than 3 trillions but wish you both good luck

[@mirobin59]

@@aryankushwaha1964 Lol that's harsh🥴

[@ten_tego_teges]

@@mirobin59 Well, it was a dumb comment, so...

[@ASLUHLUHCE]

You can post your own vids on Pornhub, oh wait

[@pdf-file]

@@ASLUHLUHCE hol up

[@HaerinKitty-1]

Why the audio like that

[@gumnaamaadmi007]

Just like Boeing and Lockheed Martin, I guess. People might think they have always been cutthroat competitors, but they have been various things to each other depending on the program: competitors, suppliers. subcontractors, and even partners(on the F-22).

[@iansteenblock5010]

The entire defense industry is in bed with itself

[@venkybabu8140]

Maps search will be the future. To get any products or services.

[@joyleenstrozier4295]

Hi Wall Street Journal, I like your content. I love watching your videos l.

[@ChunkSaved]

I got a brave ad on this video lol

[@noassimplemath8695]

Apple and Google: Enemies to Lovers 😍

[@saikrishnaallu6557]

Friends ❤️

[@isaacantonykj]

Happy to hear they don't depend on Facebook

[@hootie3851]

Birds 🐦 of a Feather 🪶 Flock Together ❤

[@stephaniehanley1016]

I’ll look up stuff in Safari on my iPhone and it’ll show up in my desktop google search.

[@emmacares426]

What annoyed me is how they push ads to every streamed video

[@linkesh8129]

Enunciation of the voice over is just impeccable

[@collectiveworld_TIKTOK]

This is so frustrating I'm just looking for the lawsuit against Google and iOS what does it mean when they get separated if iOS no longer has any Google what does that even mean Safari

[@SoapinTrucker]

Since it was mentioned in the video, I have to say, I am VERY shocked Apple hasn't created their own search engine!!!!!!! :O

[@isaacshaw6129]

I don't really know what's wrong with Bing. I've used it for 5 years and most its answers have been right.

[@muskreality]

Well I prefer Microsoft Edge Chrome

[@noahshighlightreel]

Same but the rest is cool

[@GrilledChickenRamyun]

Im an iOS enthusiast however still Google helps alot

[@trefoboyz]

🔥💪

[@abhishekdev258]

Bing is the default search engine on Edge and you can't even change that. Everyone does that not just apple and Google.

[@kensonlama]

I think Google's product is strong and has a robust sense of confidence and familiarity from the general public. But I think it would be rash to assume this an unshakeable faith. Complacency is a disease, and if Google let up the pressure on their market cornering strategy it is only a matter of time before competitors flock to eat away at the pie. Honestly, what Google has more than anything, more than money, is power. The phrase "Gatekeepers to the Internet" is so salient because it shows what exactly makes Google special. It's hard to hold onto all that power forever.

[@husainabdul72]

Cuz you guys are selling me, am switching to Symbian

[@shemulahmed10]

The government keeps suing , just to fund their 800 billion dollar military🤦‍♀️

[@pilotsora]

@Jaquan Kelsor they can't because of America's democracy.

[@chrislanejones]

Can we have more Apple and Google products. We are still paying millions in USD to Laos to clean up unearthed bombs from the Vietnam war.

[@willinton06]

The government can print unlimited funds, the entirety of Apple’s market cap and revenue are nothing more than 3 Ts, that’s just not enough to run the government for even a year, and this is pure nonsense since the 2 Ts Apple is worth are not cash, so there’s no real way for the government to access that

[@user-hy6cp6xp9f]

What about making the market more competitive? That's what anti-trust laws are for. If a new "Apple Search" competes with Google Search, wouldn't they both be forced to compete and innovate?

[@willinton06]

@@user-hy6cp6xp9f thing is we live in a globalized society, you think in China they’re limiting the size of their corporations? No, they want them to grow bigger and bigger so they can eat up the US’s tech leadership, and how do we react? By splitting them into smaller, more easily digestible pieces, they’re going to eat up US companies for breakfast if we split them, and also the sheer amount of security concerns dividing them will raise is stupidly high, it would also slow down growth in many areas, and negatively affect the American way of living in a very direct way, it’s just not worth it

[@Hollowdude15]

LETS GOOOOOOOOOOOOOOOOOOO🎉😊

[@prashantdound5080]

Microsoft needs to relaunch Bing like they launched MS EDGE

[@MyResponseWouldBe]

2021: apple vs Google 2031:apple merges with Google called goople

[@panashifzco3311]

Google is more popular and user friendly search engine than bing.

[@vishnupriyatham1170]

Google, Facebook, Apple became the Fundraisers for Administrations and Unions. Still, they look back at them for everything, Survival.

[@pajeetsingh]

Apple is developing its own search engine.

[@Calebakeenhughes]

Apple needs Google more than Google needs Apple

[@aaronbirook4367]

Who told you that?

[@good-tn9sr]

Switching to DS ware

[@NitishKumar1.]

AppleGoo or GoogleApp.🤩🤩🤩

[@hilal_younus]

Appgle : google has two syllables and if you break them down , you get 2 words : ‘Goo’ and ‘Gle’ , Apple has also 2 syllables ‘Ap’ and. Ple’ . If you take the first syllable of apple and second syllable of google , you get Apgle It’s weird So I Took the word apple and broke it down to ‘App’ and ‘le’ , Remember Gle is the second syllable of google , So , we can take ‘App’ and add it to ‘Gle’ , So , we made a word with 2 syllable , perfectly balanced as all things should be So, how’s Appgle, And also G will be the Google logo 😂

[@anonimul3379]

with apple search on its way, I think apple advertising will replace google adwords.

[@melihileri]

The word is “coopetition”

[@bjs2022]

Tim’s bad sound makes good video look bad. He had two microphones stuck on his head and he didn’t use either one of them.

[@--2]

I use Goople every day!

[@cg3511]

Do you think that Apple did that to Facebook so that more ad revenue will go to Google.. you know with apple and Google having that close relationship?

[@azurnxo2134]

Silicon Valley, The TV show.

[@Kuryux]

Why question google's default on Safari and not Safari's default on Apple?

[@joseavs]

If you have choices the monopoly in this case doesn’t exist. You can choose wherever search engine you like by default and if not you can [ very low ] you can search directly in the rest of the search engines. Same with the browser. Customer always choose e the best. In the beginning of the must demanding service of Internet search was [ and today] crucial. Altavista was the dominant player. Then Inkitomi. Suddenly in a dorm at Stanford University to graduate student solve the basic defect of this search engines with better rank algorithm: Ruby was born and renamed as Google. A new search engine in the future? For sure yes. May in some place a couple of genius or inside other company something even better begins. The real battle as usual is in the capability to attract, hire and buy the greatest minds in this field. BTW the DoJ must act favoring the customers.

[@prospecops]

The problem is no one wants to use the second best search engine, just look at bing with its number one search being 'Google'. I personally think there should be a tech monopoly and status quo maintained, but it needs to have a lot more government oversight and transparency in regards to what their doing.

[@JamJim]

02:14 APPLEGOO 02:14 FTW 02:14

[@venkybabu8140]

Why people use different chats. Just to make sure they are talking to a different community.

[@issaba150]

How was “Apple Goo” thought of before “Goople”? 🤷🏿‍♂️

[@CDAY0219]

Things will change once Apple releases their own search engine.

[@IwinMahWay]

They dont have the massive amount of data and the proprietary magic that google have. They just have a very loyal fanbase primarily in the us.

[@artcasperos]

I think Facebook can make their own search engine and compete with Google

[@user-pi2lq]

Do I have to pay an arm or leg for it?

[@alexismiller288]

They don't need to pay them anymore. Siri uses Google. They're not going to change the default search.

[@RahatAlamgirPorosh7148]

Who else learnt the word frenemy from phineas and ferb?