How Apple Builds Its Stores

Apple’s stores have transformed retail unlike any other brand. Their runaway success has inspired copycats, seen the firm team-up with world-renowned architects and created new landmarks in our cities. For more by The B1M subscribe now - ow.ly/GxW7y
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Narrated by Fred Mills. Additional footage and images courtesy of Apple, Foster + Partners, Tom Horden and McDonalds.
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[@dhruv6373]

The most important person in Apple is not Tim Cook but the person who washes those glass windows

[@CityGeek]

Lol

[@Sacchidanand]

Yes, Tim Apple.

[@saikatbag3961]

I agree with you.

[@TheLiamster]

They don’t have Windows operating software though.

[@gumaung8442]

@@TheLiamster Pretty sure the original comment is a joke on how much glass Apple use in their stores.

[@verathix]

DC local here, just want to add that Carnegie Library was empty when Apple moved in, and it was also dilapidated. Apple restored it and it's quite beautiful now.

[@terrancehall9762]

you leave out the point that dc has funding issues like alot of cities. that is due in no small part to companies like apple avoiding taxes like the plague so their so called altruism and civic pride is very hollow.

[@verathix]

@@terrancehall9762 I agree, however I would say the impetus falls on our government to fix tax loopholes. I was just trying to say that Apple didn't take away a library from the people, it hasn't been a functioning library in decades.

[@terrancehall9762]

@@verathix that is true.

[@rrivera5611]

@@terrancehall9762 Apple doesn’t pay taxes to DC it pays it to the Federal Government..DC is it’s own municipal entity simply housing the institution of government. Though housing it you would think they’d have the best investment but they don’t. They better off than some other large cities for sure.

[@terrancehall9762]

@@rrivera5611 dc gets a third of it's funding from the federal govt. and appl should be paying federal, state and local taxes wherever their business operates. my point still stands

[@Samuel_J1]

Putting aside personal feelings about the company, they really have nailed their store design and brand image.

[@StrangerHappened]

Besides, it even makes not make much sense to talk about feeling about huge companies since they all are bad in some major ways. Alas, there is literally no company of note towards which people could not feel justifiably critical attitude. And this unavoidably comes from the very nature of companies since as per capitalism, they only exist to generate profits, what gives birth to all of the controversies that surround them.

[@Marco-fc5uf]

@@StrangerHappened but since they only exist to make profits they inevitably cause Innovation by competing with other Profit oriented companies. So that fact also gives birth to all the positive things surrounding them

[@StrangerHappened]

@@Marco-fc5uf Yes, but I am talking about negative feelings that are unavoidable by the very definition of how big companies function.

[@lochlanhowardd]

@@StrangerHappened what kind of device are you writing this from?

[@StrangerHappened]

@@lochlanhowardd A self-assembled PC but the components are still made by huge companies like Asus and Intel with lots of horrible practices just as expected from absolutely every one of them.

[@thhomm]

This whole video looks expensive

[@TheB1M]

And it doesn't even come with a plug adapter or headphones in the box.

[@HolmesOO7]

@@TheB1M lol XDD

[@osku22]

Yeah

[@nischaymiglani2617]

@@TheB1M hahaha nice...

[@CausticLemons7]

@@TheB1M Introducing the all-new B1M dongle™

[@jedstanley1904]

The Apple store in Grand Central Station is nice, I love it when new, minimalist designs are coupled with beautiful older architecture.

[@LittleMissSmallPaw]

new minimalist design aka rectangular tables in an otherwise untouched environment.

[@arryn786]

@@LittleMissSmallPaw lol

[@SA-sj2fg]

That specific store is the one that really rubs me the wrong way. I remember coming up from the subway and walking up the stairs and suddenly realizing that I wasn't in a seating area or a cafe but inside an apple store felt bizzare, like I wasn't meant to be there since I wasn't interested in looking at the products. If it was tucked away like any other store then ok, but it kind of monopolizes a big chunk of one of the most famous and beautiful 'public spaces' in the city, kinda gross in my opinion.

[@OmParkash-rm7xp]

।

[@ramkeshessaroj2141]

@@arryn786 A

[@sij748]

In an age when the relative importance of retail space has declined due to the growth of online shopping, Apple has countered this trend impeccably (which is ironic considering the sector Apple trades in)

[@stephenspackman5573]

Au contraire, Apple specifically trades in the physical-object space, unlike the cloud companies. It's not their fault if others misclassify them!

[@stevyd]

I didn't buy my Apple from Amazon, but I do buy Amazon from my Apple.

[@MarcoHernandez-lf6yk]

Rather pick a $1000 computer than have amazon chuck it from the other side of the street lol

[@TheB1M]

You couldn't not do this in 4K.

[@wilwick756]

Hey just want to let you know I really love what you guys do. You give me a channel to geek out on and make my day better!

[@TheB1M]

@@wilwick756 Ah thank you so much!!

[@harjolijatt02narsan81]

@@TheB1M can you make one on new indian parliament

[@gpz6063]

you don't need 4k all you need is your great vids, I'd watch them even in 140p. looking forward to another 3d printed building video I love 3d printed houses. thank you

[@wilwick756]

@@TheB1M your welcome!

[@ich0halt1]

Me after 3 months of lockdown in Germany: What is a retail store?

[@TheB1M]

We feel you.

[@naratemalwer9738]

Echt mal

[@jjqq9456]

🤣🤣🤣

[@erwina4738]

Florida hasn’t been on lockdown since April lol

[@maxant4285]

@@erwina4738 evil republicans!

[@Chrischi4598]

Apple is the perfect example on how design influences a brand. In every way!

[@Zoutepoel]

Apple truly has some of the most beautiful stores & offices around the world. Sometimes I just hop in there to appreciate the clean & open design. Thanks for covering them in a video B1M and looking forward to whats next from you guys.

[@jacksak]

"Safe Space"

[@stephenspackman5573]

Unfortunately, while it's nice for a retail customer, that kind of space is absolutely terrible for an engineer trying to get their work done-and is extremely unsafe in a world with, dare I say this, airborne diseases. Closed offices really need to make a comeback, if we're not all to work from home forever.

[@stephenspackman5573]

@Conor Hampton Hm. We need an HVAC expert! The greatest current viral threat seems to be from people talking in a space with inadequate air exchange over a period of time, and the walled offices I've had in the past seemed to have their own air supplies (as well as protecting you from unwanted conversation). But it's true that I've never noticed specific air extraction paths, so perhaps that bodes ill for people in the hallways of conventional buildings? But health aside, studies do show that open offices are terrible for productivity, and it's hardly surprising given that you have to keep an eye on your surroundings all the time-and that people keep talking. At the best of times I'd hate to work in the Spaceship.

[@adhprakash]

@@stephenspackman5573 ok I guess apple won’t build grand stores

[@kalmanta1824]

I will never forget entering the cube and heading downstairs when I first visited NewYork back in 2012!

[@JamesJohnAgar]

I love the design and innovation of the Apple stores. Kept it simple and clean and let it's products on display do the talking.

[@themasterjay7189]

I was hopin he would say “This video was shot on iPhone 12,” lol.

[@DasaniSaltWater]

i mean its just a compilation of images lol

[@640A]

''People haven't been willing to invest so much money and engineering into a store before. It's not important whether the customer knows that. They just feel it. They feel something's a little different'' - Steve Jobs

[@PhilippStachs]

Source?

[@HearMeLearn]

@@PhilippStachs steve jobs

[@BillyJoelRamos]

I live in Madrid, Spain and Apple built a store in Puerta del Sol, a square in the very heart of “downtown” Madrid. They refurbished an old hotel/building that was quite run down. It was a very responsible, respectful restoration and I was very happy to see it done with such care. The only downside, Apple moved an iconic billboard which was on top of the building to another building within the same square.

[@farhysthunterz6654]

I love the sphere apple store in Singapore marina bay...it so wow and different from other store that having cubic shape

[@theroyalfart]

I visited it yesterday and it is absolutely gorgeous both day and night :-)

[@blackpanther6149]

ONE QUESTION LEFT ! why don't they provide apples ?

[@TheB1M]

Good question, we'll investigate.

[@TheB1M]

Update: Apple declined to comment. Press team seemed a little annoyed that we'd rung them about this issue.

[@blackpanther6149]

@@TheB1M thank u anyways ur da best 😂😂👍🏼

[@tristanlee6538]

At least they could actually plant at apple tree as an apple grove inside instead of just trees😁😉

[@kaustubhs9740]

@@TheB1M appreciate your efforts😂

[@jimbegin6554]

Saving and putting old buildings to use again - Wetherspoon.

[@Wozza365]

@Jack There's at least one in London that was an old bank (it's huge!) and the one in Derby is also an old bank. Despite the company having a questionable history, they do an excellent job at preserving old buildings, that's undeniable.

[@Alex-cw3rz]

Yeah they've done a million times more than the 3 already listed buildings in an entire country that Apple have.

[@zinedinezethro9157]

Legit tho when i go to cities, if there's an apple store i usually put it in the places i need to visit lol. So it has become a landmark/place of interest for me lol.

[@Rebornrushi]

Man your videos are top notch the content quality is amazing. Hats off to you🙌❤️

[@Sttyn]

The latest one in central Bangkok (thumbnail photo of this VDO and also at 1.04 minute) is an awesome addition to the downtown area. The other Apple Store by the river at Icon Siam is equally fantastic. Excellent river view. 👍🏼

[@TheB1M]

We agree!!

[@lzh4950]

3:57 I guess 1 sign of how significant Apple's latest store in Singapore is is that The Shoppes (shopping mall) at Marina Bay Sands (where the store is located) has installed new directional signs there that simply say 'Apple' (alongside other signs to other facilities there e.g. the hotel, casino, convention centre, theatres)

[@SeanA099]

I’ve been to the Carnegie Library store in DC. Honestly I think it’s cool. It not only has a store, but also a photo gallery showing the history of the city

[@CMVBrielman]

I used to work for Apple retail (as low level as they come), and while I don’t know if I can ethically provide any more details (especially not under my actual name!), I can say that what you cover here isn’t even half of the detail that Apple gives into their store designs, even the ones in malls. It is mind boggling what goes on.

[@jacksak]

"mind boggling" good or bad ???

[@CMVBrielman]

@@jacksak I don't see how any level of detail above and beyond what people would suspect could possibly be bad.

[@jacksak]

@@CMVBrielman So, you're saying that Apple designers are mindbogglingly good behind the scenes regarding their detailed store design process??? Or, is my question mindbogglingly complex ???

[@CMVBrielman]

@@jacksak Mind bogglingly dedicated to detail.

[@HolmesOO7]

I actually wanted to know about this after you made a video on Tesla super factories. Thank you so much B1M. You are the best 🖤🖤🖤🖤

[@zarcokleynhans9654]

Finally!Thank you for the video

[@20_percent]

For an Apple Headquarters, it has a lot of windows

[@guy8806]

Lol

[@20_percent]

@@guy8806 😂😂

[@texasmama3084]

Yeah the building should be made of burgers.

[@cartermacewen3086]

@@texasmama3084 what?

[@mehdinaghavi685]

I heard Microsoft employees wash those WINDOWS to get rid of the bugs.

[@art3misel923]

As always great video production, B1M !!

[@rowelle]

Beautiful video. The music and editing were so fluid and awesome.

[@sachin2842]

in India also recently they built two stores its awesome 😀

[@omarhrndz9643]

Chicago’s Apple Store on Michigan Ave. is so satisfying to look at. It even has an amazing and unique view by the river 😍

[@TheB1M]

We agree!

[@ilikelebronjames6426]

High quality great vids for free... you legend

[@ttabani211]

Seeing this, Steve Jobs would have been proud. RIP S. Jobs

[@AlphaGeekgirl]

@javcar123 that might be your opinion, but it was not necessary. It is also the reason why you are a major failure to your parents :(

[@SA-nu2so]

Acc that guy loved to argue and complain about anything, he would start shouting at Tim Cook for not innovating the iPhone better 🤣🤣

[@jessegoodyear9890]

You just fused my two favourite things, The B1M and Apple😍

[@dcarroll327]

Keep up the great work!

[@zebenkopchak1118]

Cool video, I wish there was more info on the construction aspect of the stores though-especially their use of large format architectural glass.

[@lokaadine2719]

If there is one thing Apple is good at, it’s presenting themselves as a luxury brand and maintaining that image.

[@august1447]

U enjoyed this, thank you the video itself is well made and keeps me interested! I appreciate this

[@francisrenzoemano2950]

Amazing video, as always..

[@nesrin6100]

The legend is back 💪💪😘😘

[@FullSenderson]

Do a shot every time the word “despite” is used you’ll be drunk before the 5 minute mark.

[@AlphaGeekgirl]

Well noticed! 🤣

[@TheB1M]

*Always drink responsibly

[@Grenadeo617]

The design of it is GREAT. Looking for what you need is so easy, everything is so simple, its all out in the open, and everything is propped up to see it great.

[@bob_smite]

Responding to Apple Stores located near landmarks, I think it's fine if the exterior matches the rest of the place and if there are other retailers around. But the interior can be seen from the outside, so that might mess up the look.

[@JasonB808]

I took a picture of an Apple Store and a Microsoft Store which are nearly right across from each other. Even during the pandemic, people were waiting outside in a good sized line to get in the Apple Store while the Microsoft Store was closed boarded up with thick wood covering its glass front as many other stores.

[@texasmama3084]

And?

[@citibear57]

Pretty cool video. Thank you Fred, and the B1M team!

[@TheB1M]

Thanks! You’re welcome 👍

[@chrishewittpiano]

This is fascinating! Thank you for this video!

[@rubenisaksaldanaecheagaray7915]

I get chills every time these videos end

[@eciii3flow305]

Apple store‘s huge glasses are all made by tianjin north glass in China, which was first used in Shanghai apple store. the north glass can made more than 20m x 3m glass today. Insane for technology and price (I heard that this is at least $100k per glass)

[@netemilionet15]

The Mexico City Flagship store is so nice. Love It. 03:19

[@ihabammoury2879]

You've got to love Apple's stores architectural designs (especially the one at Dubail Mall) 👌👌

[@CalikL]

Pretty nice montage! A bit different than the rest of your videos, I like it!

[@marksletters]

Thank you for another wonderful video !!

[@MynameisJoey]

I really like the style and graphics in this video!

[@TheB1M]

Thanks! Trying something new.

[@kaustubhs9740]

A bit late today😅 Loved the video even though I'm not a fan of Apple cuz well...... Fred n co. always make such amazing videos!

[@carlosbarrios1877]

I know nothing of buildings, but I love this channel

[@bigjuicypotato1482]

This is the earliest I have ever been

[@Consume0]

Really interesting video, I had no idea apple planned on taking over some space in Melbournes Fed Square! I can see this becoming one of the most viewed videos on the channel!

[@SynergyFootball]

Quality content once again. Thanks 🙏

[@amadine770]

Frankly speaking i am not 100% into the online thing-and i believe when it comes to architecture Apple nailed it-commerce must be in all essence and intent be a person to person thing and secondly they have breathed some life into places that were on the verge being disused-such symbiosis is really needed now more than ever.Architecture at times is about challenging the norm to preserve the precious.More videos like this and 3 million subs by the end of year is a reality than a dream.

[@fuzzylon]

It would be interesting to know how much Apple spends on each of these stores and how that compares with other retailers. It feels like Apple is spending way more, but I'd be interested to know how profitable the stores are compared to the rest of the business.

[@stewiewonder2601]

Beautiful architecture and I must say I have nothing against locations like Grand Central or Washington. The branding fits really well.

[@bakeymykakey]

My local apple (Birmingham uk) is absolutely stunning, sometimes I’ll take a visit to the store just to see the building. Great work apple

[@dominic7012]

Their stores have a very successful design in very nice locations.

[@saikatbag3961]

The video looks super clean.

[@themasterjay7189]

Also, let’s talk about the new Intros! So awesome!😍

[@Stavros09]

Hope they open stores in India too. Alteast in popular cities.

[@jerryberry5480]

The demand for Apple is not that high even in many third world countries with emerging economies/growing middle class because of the price

[@cliffgeo]

I gotta say the Apple Marina Bay surely is designed to be more like an art installment that happens to have an Apple Store inside. Love seeing the photos of it!

[@kindesgedanke]

I was in the Apple Zorlu Centre in Istanbul and it really did feel more like a museum than a store. It was gorgeous.

[@jimmurphy6095]

2:58 Grand Central Terminal, not station. Grand Central is not merely a stop on the line. It is the Terminus of the line. As well as a destination all to itself. :) Love the channel.

[@bartstevens4751]

really enjoyed this vid

[@heroninja1125]

These kind of intuitive-to-browse stores tend to be way more successful then ones that aren't. Over here, you will find all kinds of people wandering through an ikea, they will even bring their kids to Ikea. But the brick on the other hand, its almost always a singular adult that is quickly searching for a single bed or shelf so that they can leave the store as fast as possible.

[@ebarshin]

I'd love to hear more about purposeful, architectural design choices by well know companies.

[@iwilitu6591]

Tbh they are the only brand where I try to visit their store anytime I visit a new city with one, even if I’m not really looking to buy a new product

[@molotovovickow]

like the cube in new york

[@imhopetv]

Nice design and great view

[@owenchuarbx]

One of the things why I'm also had a taste in architecture as an engineer.

[@jukio02]

Steve Jobs got his inspiration from Japanese Zen culture. It's why Apple stores look Zen, with wood, concrete, plants, it comes from Japan. Lots of his philosophy came from Buddhism in India. It's about keeping things simple, and minimalism coincides with this ideology, it's why their stores look minimalist. Steve wore the same thing everyday, for simplicity. His black long sleeve t shirts were designed by a Japanese artist. And, he was a vegan because of his adoption of Buddhism.

[@JayFengBeat]

Could you do an in-depth explanation on the Apple Park, including the history and the technology used within the building?

[@arcandyss]

the apple store in Champs Elysée is probably one of the most beautiful of Europe imo

[@hibye3505]

It’s incredible how comfortable you feel when being in an Apple store

[@kento7899]

Have you ever done an episode about glass? Where are those huge glass panels made? How are they made? How are they transported and installed? How expensive are they compared to a more conventional wall? How energy efficient are they? Does your heating and cooling cost go way up?

[@wilwick756]

Let's be honest you haven't finished yet! Ps: great vid as always, and first!

[@Stavros09]

u r right

[@wilwick756]

Hehe

[@fxgamer4870]

@@wilwick756 i actually finished since yesterday, just came back to read comments.

[@rungsakthongmuk8538]

How creative they are!

[@namtin]

The cover picture is from Apple store in Bangkok, my location. Love it 🍎

[@iamjameschang]

Loving the swish new B1M logo graphic at the start, very sleek

[@TheB1M]

Thanks! It’s on trial...!

[@sinhnguyen4815]

You're right. These are bold new ideas that have become great successes.

[@amitnagpal1985]

Breathtakingly beautiful stores.

[@howardnoh1329]

5:46 can you gives give me the location of this store. it looks absolutely stunning

[@valentinju168]

All these Apple stores seem impressive!love the design of Apple

[@KaliforniaLA]

When I was a kid in Cupertino, Apple stock was $1. It’s more now.

[@slminguy1]

Carnegie Library was an amazing project!

[@naratemalwer9738]

A video about Expo Dubai 2020 (2021) would be nice :)

[@medievalbattles9851]

I have seen Apple stores in different cities of China and UAE and they are really very cool and calming.

[@ROCKSTAR3291]

i first visited an Apple Store in Sydney in 2009, it was unlike any other stores I'd had visited before. It was a very unique shopping experience, way way ahead of its' time.

[@noahtorocalzado]

The second Apple Store in Catalonia is in Barcelona, on Passeig de Gràcia, corner with Plaça Catalunya, next to the entrance to the Spanish trains. I remember in 2008 passing by the building that is now his property and seeing a beautiful building, but it seemed abandoned. Apple bought the mezzanine (in Catalonia, in old buildings it is known as the first floor, and the second is the first...), the ground floor and the basement of the building and restored it, and finally opened in 2012. Now the building is in good condition, well maintained and beautiful.

[@theprimest]

If you're reading this you have the potential to create great things. Yes. You.

[@Freshbott2]

Don't tell me how to feel.

[@Google_ME]

My first Mac that i unboxed on 3rd March Of This year.. i upgraded from a 10 year old pentium desktop to Latest MACBOOK AIR M1 chip. Feels Good. :)

[@BLWard-ht3qw]

0:50, I'm guessing that's along the Champs Elysees. Not sure what it's considered, Classical maybe, but I love the Parisian architectural style and Grand Central Station is a masterpiece in my eyes. That said, on topic...I'm not an Apple fan myself, but I'd have to say I think their location strategy is a good one, in that they tend to locate in a high end areas, so most are likely to associate their products with that kind of up scale sophistication. And when they do build something, it's often with a cutting edge flair that looks rather interesting. Good on them I'd think.

[@inevitabletech5234]

B1M is the Kurzgesagt of construction

[@malicahraimey5780]

Can you make a video about Baltimore, and how the city should have tall and more building? Even should have more sports team also this city is underrated.

[@carlospesantez3131]

Sin duda es una empresa que sigue creciendo y es la mejor