How Audi Gave BMW A Run For Its Money

In the 1980s, Audi was a high-end German car brand no one seemed to want to touch. But new designs, and a focus on technology and build quality sent sales skyrocketing and turned Audi into the luxury brand of choice for a generation of buyers. Now it is trying to keep the momentum going.
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How Audi Gave BMW And Mercedes A Run For Their Money

[@TheCm900]

Using Audi in movies like the Transporter and Iron Man is what really helped promote the Brand.

[@CarieSaad]

Yep. That's all it did for the company. Yet Audi still sucks.

[@jcman240]

Ronin

[@bigpjohnson]

James Bond promoted BMWs back in the day. His 7-series made the M-Parallel wheels iconic, and was a big reason I bought my 540i Sport with those wheels.

[@AriKariG]

Cuz that's how I make all my purchasing decisions....WuZ iT In a MoVie?!?!?

[@mrdaykurutakuchannel]

Hi tech and crazy features are Audis' focal point these days, hence its slogan progress through technology, in expense of anything artistic or exuberant (which is the reason Audi is my least favorite Euro car brand ever)

[@noahbowie5985]

This doesn't really apply to Europe. Audi is massive over here.

[@nemanjamaksimovic1263]

Yes, but no. In compare with BMW and Mercedes, Audi is behind a huge one in sales and inovations in Europe too!

[@rohansabharwal8101]

@@nemanjamaksimovic1263 I wouldn't say innovation but yes on sales

[@redwhite_040]

@@rohansabharwal8101 Tell me what is the innovation of Audi? They have/had a lot of issues with their TFSI engines, oil use, DSG automatic. The real innovation comes from Asian manufacturers and Tesla. Besides that, BMW and Mercedes do sell a lot more in Europe than Audi, especially the last few years.

[@haihoegaatet6963]

redwhite_040 what’s the innovation of tesla their just using technology that already existed .not even better bateries

[@gallieon8718]

@@redwhite_040 Let's not act as if BMW and Mercedes are faultless on their engines and transmissions. In a point in time, both Beemer and Audi relied on the same company for their transmision control module. The B6 and B7 generations of Audi shared the same problems with the 3 series of 2004, 2005 and 2006 era.

[@smallshaq8521]

Here in Europe, Audi has been doing absolutely fine for like 2 decades now

[@trevaudio]

And we get all the cool models they don’t get in the states.....they’re starting to introduce them though

[@SK-lt1so]

Europe is riddled with mistakes.

[@bac1881]

That's because Audi is a volume brand ,the biggest sellers in Europe are rebadged VW/Seat/Skoda's such as A3, A1 and the A4. The versions they sell in Europe are primarily low powered, poor man spec cars.

[@ssmfernando]

@@bac1881 looks like you dont know facts. Audis are just not rebadging. Yes, they are sharing the same platform, yet each brand has its own distinct differences. Even Benthlys are building up in same VW platform. Europian Audis are not underpowered. I think you just little bit mad because in the US you just getting crappy grandmothers Toyotas and Hondas lol only. Europeans know honda for there land movers. Toyota knows as a Taxi or sewing machine. You missing cheap yet greate Skoda like brands same as Audis with lower price points. Instead, US getting Toyota Camry. Heartbroken, int it? Because Japanise people inject on your brain they are good. Like wiping your ass better than washing it with a bidet. hahaha. Everything is wrong in the US. They still like pushrod V8s. So sad. So slow to adapt to the new world.

[@ssmfernando]

@@SK-lt1so No Europe is full of great cars. Please enjoy your Toyota. hahahahaha

[@princeoij]

Audi started not only the LED lights trend but also the big single grill trend that started before the 2010s and still going on now.

[@BDI99]

Was already before 2010. For example ,A5 2008 Sportback/Coupe ,had already a single and big grill.

[@eponymous7910]

Awful trends tbf

[@AhmedAljazwi]

@@eponymous7910 All auto makers are copying it now, and most of them are doing it bad like the Lexus with the enormous grill

[@princeoij]

@@BDI99 I mentioned that it came before the 2010s. I first saw them in 2007, but I wasn't sure which exact year and didn't want to say the early 2000s because even though it can mean 2000 - 2009, it can also mean 2000 - 2900s.

[@princeoij]

@@AhmedAljazwi I like the trend, but the funny thing is that car companies are making them even bigger.

[@virtuallife8694]

"I dont want friends i want audis"

[@Luca-vk8zt]

Bass intensives

[@YEETlCUS]

"I dont want cars I want audis"

[@WarriorsPhoto]

LOL

[@yahstino]

"I wanted an audi but then bought a wraith"

[@davevolz6138]

Good choice!

[@adic8993]

I really don’t trust all these people who are called in as experts

[@sascharuhrup2050]

those skype interviews are so weird, they are typically just laggy and i feel that alone makes them less trustworthy xD

[@davywhite]

Nothing says expert like a video interview from a dark living room.

[@lastblueride5]

'experts' because they state facts that are available on Google lol

[@digitalkoh]

Expert my ass! Experts in what? Stating the obvoius? Never heard anything remotely interesting from so called experts.

[@louisxiv7529]

Davy White not everyone can afford or has access to a satellite connected broadcasting studio...

[@victorhug5621]

Over here, every second car is an Audi. Greetings from Ingolstadt. :)

[@csestini]

Thank you for building my A4!

[@howardneil8164]

Boring and common

[@eminem2996]

@@howardneil8164 I miss when Audi was a proper luxury brand instead of catering to middle class

[@AlexTRex3000]

“The oldest of the millennials, which I like to call the trophy generation.” Okay boomer.

[@mujjuman]

She's an idiot... the oldest of millennials at the time were between 14-20 years old. She's talking about Gen X

[@Steve-hi1db]

mujjuman you’re wrong, the oldest millennials are around 30s

[@edgiestofcars]

Jared Diaz oldest at the time. Not now

[@tigerjonn]

@@mujjuman The term "millennials" was created for children who were born around 1982, The high school graduation class of 2000. So usually its for people born from 1981 all the way to 1995. So people born from 81 to 85 are the kings of the Millenials. I graduated 2002, I drive an Audi S5.

[@mightymulatto3000]

@@tigerjonn Some have that year starting at 1980. Just depends on which research group one is getting data from. I drive a TT-S.

[@Amit_l92]

Audi have been killing it as of late. The latest RS models, especially the RS6 & R8 etc have reached cult status. Interior & design wise they are also ahead of BMW for sure. The next 5-10 years of battle will interesting.

[@EnjoyFirefighting]

true, true. The interior of our new BMW 2 Gran Tourer basically looks the same like the some years older BMW X3 we had

[@Lindentube]

Brining back the Rs6 to the states will change a lot. Bringing back that wagon/estate sports car will give Mercedes a run for sales And hearing rumors of the rsq8 and sq7 coming across the pond will only bring more people into the brand since it’ll be something “new and fresh” for us in the U.S I’ve had 4 audis in the past 5 years and I’ve loved them all

[@Amit_l92]

EnjoyFirefighting - International Emergency Response Videos BMW interiors have been lacklustre and boring. The new 3 series interior though is much better & a big step up from the previous generation but it’s still lacking the wow factor that Audi & Mercedes have.

[@belaballo2081]

rs5 fasrback is a monster in dynamic mode and with sport mode

[@Lucky8s]

I hate Audi's new dashboards. It's just screen. That's a car you're going to lease, not buy

[@RossCampoli]

I just saw Spider-Man Far From Home and Audi was all over that movie. Nothing like Nick Fury driving a pristine, undented, polished Audi through apocalypse scenarios

[@GURken]

You can re-watch all Marvel movies since 2008 and in every one of them you will see an Audi.

[@mikehuntsr.3414]

Just so happens CNBC has a story on Audi's too. It's almost like it's a paid advertisement.

[@pinksnail821]

Even in Fifty Shades of Grey lol - Christian only drives an Audi

[@zihanzheng7569]

Every car driven by tony stark is a audi r8

[@reyperez3424]

Ross Campoli - Leadership & Business Videos If you visit Europe, you’ll see more Audi than anything else Mostly vw and Audi but it doesn’t mean they are reliable from personal experience

[@The0nlySplash]

The A7 looks lit af

[@mrdaykurutakuchannel]

True it looks better than the old one that's for sure. Still, I won't even look at it.

[@camroig1404]

I actually like the old A7 compared to the new one

[@cardodalisaygaming791]

@@camroig1404 Personally I like both.

[@JoseRuiz-ng3qs]

2012 A7 Black Uff

[@Pineappletaco]

A9 looks better. A7/A8 are okay.

[@thokozanigab]

Audi has always been one of those brands that made it out of normal and into premeum. It's considered as one of the top 3 German cars because of that innovation and perseverance. They said themselves that it was one of the most improved cars of the decade so it is what it is. I commend Audi, they're actually doing pretty okay.

[@bapr3887]

You dont know history.

[@BrownBoyCanadian]

I prefer A6 over 5 series but I m a Mazda customer financially

[@sret5354]

Nice, I have the new a6, it's epic

[@dohc1067]

I have a mazda 5, but the 6 is nicer.

[@alvachan88]

As much as audi has risen, it still suffers consumer perception of being the budget BMW. Mazda is constantly getting knocked when it deserves way better. Buying a mazda shouldn't be what you settle for cause of the price. Rather, it should be cause of what you are getting for the price and paying more doesn't get you features which improve user experience in a major way.

[@Projkt1karus]

Same Mazda customer here i wish i could afford an rs3 🤣

[@BrownBoyCanadian]

Ready At Dawn if I hit lotto max my collection would include Toyota Land Cruiser 2020 BMW 7 series 2008 and Mazda CX-9 for my wife and Mazda 6 as my daily driver plus Audi A8 to make me feel like transporter

[@nathanallen1703]

Sales dropped slightly...so what? Businesses has its cycles.

[@WarriorsPhoto]

Nathan Allen This is a point Journalisms always skips over.

[@joelf1355]

Regarding the report that cratered sales in the US? I remember seeing the 60 minutes report and that was strong with the American public in the 80s. Audi almost left North America.. it was pretty damaging.

[@MrPrush-ji4gs]

Nathan Allen and then business fall away and crumble, that’s reality as well. Will Audi? No, but you can never know for sure. Maybe by year 2100.

[@WarriorsPhoto]

Ushsh SHhs In 80 years??? LOL

[@adolfhitler2026]

84% is slightly?

[@angelovalavanis2314]

I used to be a lover of BMW, but now it's Audi. They've kept the sportiness of the brand and have also adapted to the luxury minded and feature packed trend of the last 10 years.

[@user-pg8oy2kq4i]

Audi are just very good and quality everyday cars. They are good in different weather conditions, road surfaces, have decent gas mileage, reliable(except some years they had flaws) and look beautiful. When BMW is more into sport cars fun to drive sort of things.

[@ziaride]

Always loved Audi! I grew up on long dirt roads in the 80's/90's and a neighbor had an Audi Quattro with the big logo on the door. That car would fly down the roads and catch air going over the tops of the steep hills. That crackling sound was unbelievable and still gives me chills. I was hooked.

[@DrJohnnyJ]

That was a brilliant car. Putting 4WD on a sedan was genius.

[@shogunedpada4293]

i remember having the first model of Audi TT that was amazing. Audi tt drivers back then use to say hello to each other and beep each other when passing by.People presumed you were rich even though the car was not that expensive.People tryed to race you it was good fun.

[@Jxc95]

Shogun edpada proud former owner of an MKI here 😆 that car drove different when the top came down 💪

[@mladenbro8435]

@SPECTRE if you take care of them, yes

[@gabevillarreal96]

Yes!!! I bought a brand new 2001 VW Jetta 1.8T 5 speed manual in silver arrow and loved it as a drivers car! Sooo much fun. Every single time I passed another VW for 7years they ALWAYS waved at me! It was the coolest little positive cult following that the brand had! That is totally gone now with almost every VW model being cheapened for the "American " market. Now they are just another cookie cutter company selling hundreds of thousands to car rental companies like Nissan making their cars cheaper in all aspects and destroying the "special " factor of owning one VW was soooo known for for decades. Sad..

[@gabevillarreal96]

@SPECTRE Unfortunately....they are not. I've yet to find a German brand that over the long haul are reliable durable and dependable. Now if you please on you will be fine because you dont own it. Regular maintenance is all you are responsible for. Any breakdowns is the responsibility of the dealer/ manufacturer!

[@warrenberes4117]

The new TTRS kicks ass.

[@Nikhil_George]

When will I get to watch the video - "The rise of CNBC"

[@Flint_Ironstag]

Nikhil George Hell I’ll call in via Skype and pose as an expert: “Really what’s going on is that people watched all of the Wendover Productions content and CNBC popped up on their feed and they were like good enough.”

[@Nikhil_George]

@@Flint_IronstagHaha...Thts true

[@firedude1Productions]

🤣😂

[@gabevillarreal96]

I believe Audi is and has been the industry leader when it comes to interiors. Extremely high quality materials, fit and finish, and design and execution have be the hallmarks of the brand for at least 3 decades. I just think they are top of the food chain in that area. Always have been. Where they struggle is electrical engineering quality. Like almost all German brands they continue to have long term glitches and issues with their electrical componentry and their mechanical engineering as well. My 2001 vw Jetta 1.8t was an absolute blast but was PLAGUED with issues ranging from electrical engine problems to ignition coils misfiring and this was multiple times over a 7 year period. Audi makes some of the most beautiful cars on the road and are my favorite company from an aesthetics perspective. But I simply can't invest my money in the brand until they can get extremely consistent with their engineering. Hint: Consult Lexus engineers about EVERYTHING EXCEPT DESIGN AND INTERIORS. Lexus isn't bad at all but to me audi is a cut above!

[@jdawg9481]

Well put! I own currently 2 Audi A4s/ One 03, and the other 2016. Love them both dearly. Prior to these I owned Several Vdubs. Yes they have their issues here and there, but with all seriousness. I found when you handled the maintenance when needed, and shopped around for parts, it really isn't all that bad. And the Feel, the drive, the fit and finish and the all over experience you get when you sit in, and move in these cars, cannot be beat. Yes Lexus has Reliable Toyota chassis/Power-trains in them, but they don't remotely prevoke that finesse you get when in Audi. I also personally dont find Toyota and Lexus (and many other brands really) Attractive looking anymore. They went from boring to hard lines design....

[@jdawg9481]

George L they don’t look ugly as other brands do over time, they hold their looks extremely well for a very long time

[@Amidat]

2001 was a LONG time ago. I know... The cars are more reliable now. But they are still german cars - so parts are more expensive than japanese or american cars.

[@gabevillarreal96]

@@Amidat you are correct about being a long time ago. My problem now with the brand is that reliability has only gone up marginally and now they have downgraded all of the interiors to suit American buyers as opposed to what they used to do which was build german quality interiors in regards to fit and finish. Just don't find that appealing even though the gti will ALWAYS remain a desirable sweetheart in the industry and the jetta gli is pretty cool. But look at the Passat now...only one engine and it's a base engine. Boring. How can they compete at all. Maybe they will invest more aesthetically and performance wise in the new one if a new one even gets built.

[@Amidat]

@@gabevillarreal96 oh ok.... well Passat's only share a platform now with the A3. Audi's are much more differentiated from VW's now. That said - all car companies have to spend a lot of money on "clean energy vehicles"... So more choices will be removed and less quality materials in many cases... That's the reality for all except the most expensive vehicles.

[@netbuddy1123]

Wow!!! No mention of Audi presence in Pop Culture Movies like Ronin and The Transporter.. These movies provided a marketing bonanza for Audi.

[@availablehage]

So much so that in my village for a really long Time the Audi was called "the brand from transporter" till we finally knew the name months later

[@matthewgrayson8]

Hello, if you like car videos, consider subscribing to Matto Reviews!

[@BolusTube]

I think Audi owes most of its recent success to Carwow channel videos.

[@halfdevil2585]

Haha True 👍

[@_IMNNO]

The Stick of Truth still finds fake exhaust tips in some Audi models 😢

[@ssmfernando]

In real life, audi is a very sophisticated car. Especially made in Germany Audis are run forever.

[@Horizon301.]

Are you joking? You do realise that Audi have been making class leading cars for a while now right? Mercedes is the one failing...

[@517sf6]

Chatta299 bahahahha good one almost took u seriously 😂

[@NYCGemini2000]

I have a 2017 Audi A4 and it's been my best car purchase yet. I love it

[@seandelaney1700]

They are really great cars, I have two Avants, 04, 05, but they do require upkeep and repairs.

[@Amidat]

@Slatternly Skaghalter if you want low maintenance then buy a Honda Civic.... cars are like women - the more upper class is the higher the maintenance

[@Amidat]

@Slatternly Skaghalter making comments like that means you are either a BMW fan boy or you have no clue about cars.

[@Olliebobalong]

Dont listen to the "my civic is much better than your Audi". People will always defend only what they can afford. VW and Audi have the most amount of cars on the road in Europe with over 100,000 miles, they don't reach those figures by being unreliable or badly made. In the UK, Honda sits at just 2% of market share. Ive had Audis with nearly 200,000 miles on the clock, and its still driving around today. Keep up with regular serving, and the Audi will provide you with years of trouble-free motoring.

[@JDMSwervo2001]

Give it another year

[@bassdemon3893]

Americans: Is Europe part of Planet Earth ???

[@dennisbernic5856]

Europe, it is actually an island, with Eiffel tower stuck in the middle.

[@MrPrush-ji4gs]

Europe ? Isn’t that that one Muslim and African doomed land ?

[@Manuel-uf6sr]

The original U.S. founders come from Europe dummy.

[@zaurhuse2213]

You guys can laugh on it, but we know better than anyone who is who and where they came from.

[@mightymulatto3000]

If Asia were a pig facing America, Europe would be at the @$$ end.

[@CountryCarReviews]

I’m a millennial and I love the simplicity of the 1990s and 2000s interiors. My 04 convertible is what a true Audi supposed to look like. It’s not a concern to me of luxury or not. You can’t beat an Audi in the winter.

[@mjayqueezy4225]

Nah you can't beat no audi in winter

[@aer2755]

How Audi gave BMW a run for their money? It's simple: They started innovating unlike BMW and made better (value for money) cars.

[@blackshadow7192]

I wouldn't use the term innovate but they manage make niche cars MB/BMW didn't make and it made the brand very popular. The S8 was the first sport luxury sedan and before the RS4/RS6 Avant sporty wagons were barely a thing. Winning the 24h of Le Mans several times probably helped a lot.

[@Johnnygga]

You can only sustain niche for so long though. Audi knows this and that’s why they’re panicking because Tesla is now the niche, young, tech brand. BMW and Mercedes Benz have nothing to worry about-they’re top tier gasoline machines until the foreseeable future. The transition into electric-only will be very interesting thing to watch. If the Japanese automakers slice it just right; I bet they could be the ones to rival Tesla with electric cars.

[@blackshadow7192]

@@Johnnygga But most of what Audi sells isn't niche. Niche cars are only Halo cars. Maybe it's different in the US because you guys don't get a lot of the cool stuff so that strategy doesn't work as well as in other markets

[@JackC11111]

@@blackshadow7192 With Audi, I would definitely use the word innovate. Look up how advanced the headlights are on the Audi e-Tron Sportback; they project animations onto the ground or a wall when you turn it on, have extremely advanced high beam assist, and lay a carpet of light onto the road ahead to help you stay in the lane (Only activated in Europe currently).

[@blackshadow7192]

@@JackC11111 It's mostly a gimmick. The days of crazy innovation like in the 90s and early 2000s are long gone.

[@STREZZD7]

Incredible how marketing strategies lead the image of a brand and even characteristics of a product, which actually should come from the product itself. Audi has accomplished a remarkable polished and stand-alone image by now (especially in terms of quality and reliability). In germany Audi definitely isn't that "youth" car (rather an established competitor to BMW & Mercedes). It's image in the US may shift a lot.

[@USA____]

ᴄʀᴀᴍᴇ reliability?

[@STREZZD7]

Nick Henry I meant that costumers rely on the brand.

[@simplelife1987]

It's like Honda Acura story

[@alexzhou7]

ᴄʀᴀᴍᴇ vw owns audi

[@STREZZD7]

b than Mercedes whatever

[@JB47000]

The American car market is so strange. Audi is a massive brand in Europe. The same can be said with Ford oddly. Ford Europe is far more successful than the US nowadays. It’s not surprising. Ford Europe make excellent value for money cars whereas the Ford US models are not very nice cars.

[@yahstino]

The US is about excess. All we want over here is SUVs even when we don't actually _need_ them. If I'm not mistaken, Ford is discontinuing all of its cars here in the US aside from the mustang in favor of crossovers and trucks.

[@JB47000]

Justin Simmons yeah that’s true. Meanwhile in Europe they make some fantastic little cars like the Fiesta and Focus

[@kirilmihaylov1934]

@@yahstino Americans like big cars with big engines...Audi is more practical car and very nice one but Americans aren't used to it...

[@kirilmihaylov1934]

@@JB47000 European cars are better than US cars . But Americans like to drive big engine cars which isn't the case in Europe. A more powerful BMW will always outsell any European brand in US market...

[@yahstino]

@@kirilmihaylov1934 That's not necessarily true. I live in Texas and I see Audi's at virtually _every_ turn. It's just that a majority of the Audi's I see are the Q3 Q5 and Q7 models. Seen a lot of Q8's as well lately. I'll agree with the "big engines" point you made though. I have seen a slight increase in EV's and hybrids in the wealthy area I live in but it's nowhere near the amount of brand new V6's and V8's I see daily. Yet we continue to complain about gas prices... Cant really talk though I drive a 3.8 litre genesis coupe lol. But I'm ok with it.

[@parvatlok]

that was a long audi commercial

[@newtonjassiable]

More like TESLA share PUMP.

[@briankozlowski6568]

i remember having the first model of Audi TT that was amazing. Audi tt drivers back then use to say hello to each other and beep each other when passing by.People presumed you were rich even though the car was not that expensive.People tryed to race you it was good fun.

[@parvatlok]

@@briankozlowski6568 i don't know man. :D i am an average man from a third world country.

[@patrick383ironworker]

Casts doubt that it was mechanical? Idiots were hitting the gas at the same time as the brake and were too stupid to even realize it, thats all.

[@user-gl4sd9xe3b]

Truth

[@Kr33maTor]

60 minutes actually modified a car to get it to do what they wanted for their story because they couldn’t get it to do it stock. They ended up loosing a lawsuit over it.

[@briank2319]

Yep. The issue arose because Audi moved the driver seat slightly more inboard due to stricter side impact crash test ratings. That small amount was enough to throw some people off to where they were mistakenly hitting the gas instead of the brake.

[@ernststrau1564]

+ Patrick: Ja. Ami´s kenne eigentlich nur Automatik. Manuell ist "to difficult".

[@edgiestofcars]

Brian K I thought it was because of the pedal sizes or proximity to each other or something like that

[@Manuel-uf6sr]

Fell in love with Audi watching the movie Ronin when I was a kid. Just bought the S5, and am in love with it even more!

[@rmknicks]

Same and I now have an S3 which is a hoot to drive.

[@sergg369]

B9?

[@simplelife1987]

Transporter 2 was my intro...I lusted for one

[@Jmoraa]

I got a D2 from ronin! Awesome car

[@Manuel-uf6sr]

Jose Morales Nice 👍

[@morgandrives]

Bought my first Audi in 2018, though I wanted one earlier. Some said I was crazy. But I have loved it. I’m now in my 2nd Audi, and I am a customer for life. Your video explains some reasons why - I grew up in the 80s, and have always wanted to be a bit different. Thanks for making this.

[@thymetodream6084]

Me and my wife bought a used 2009 Audi Q5. Some of the features that sold us was; great crash test ratings, arguably the best AWD system in the business, 2 Ton towing capacity, decent gas mileage and serviceability by myself. The 3.2L engine has been bulletproof to us (unfortunately I can't say that about the 2.0L Turbo) They built this car with the same parts all the way to 2017, making new and used parts supply abundant, which is important considering I do all the maintenance myself. 270hp and surprisingly spunky. While it does have its unique issues, we absolutely love this car and encourage anyone in the market to consider getting one.

[@cte4dota]

Newest RS6/Rs7/RSQ8 are top notch.

[@poymu4929]

but no one buys

[@saleh.hashmi]

they are ugly cars... not timeless

[@pepehadad6405]

Give a stick shift or loose me as a customer.

[@MuszZico]

Iphone notch

[@warrenberes4117]

TTRS all day

[@ed-edd-n-eddy]

Their marketing is great too. I distinctly remember their Superbowl commercials in 2013 (kid goes to prom) and 2016 (retired astronaut with Bowie in the background).

[@seandelaney1700]

Great point. Since the 80's I remember VW had commercials that resonated with me unlike any other brand, Apple were good but less so since the competitors just followed suit. I rewatched 2013,2016 (Commander) and 2017 (Daughter). All great, last two brought tears.

[@shikharchoudhary7639]

Cnbc makes the best short documentaries.

[@YamikaniKalinde]

Shikhar Choudhary my 2019 channel of the year

[@aidenw207]

The reliability of Audi in recent years is phenomenal, at least for German cars.

[@Sundara229]

I think this perception comes more from the fact that people are leasing their cars more and more rather than buying.

[@PKmode]

The 2.0T is widely the most commonly used engine in Audis throughout North America and that engine, through several iterations, has had some pretty major reliability problems. I personally know several people who have catastrophic failures with the 2.0T. The 3.0T (supercharged) on the other hand has been exceptional. Of course every engine has some potential issues that need to be taken care of but overall Audi has been better than the other Germans, even though often perceived the other way around.

[@davevolz6138]

Lol

[@JonNobleNobelOne]

Audi and pretty much all the German brands have serious quality control problems.

[@eriktenhag2022]

@@JonNobleNobelOne what do you mean? Are you referring to the build quality and fit and finish? If yes, then you are wrong. German cars are really well built and they more often than not set the benchmark for fit and finish

[@rambelanimushaisano5383]

At least we are not talking about the fall of something

[@creativemindplay]

for a change rite

[@immersiveparadox]

😂

[@justrandomthings319]

THANK YOU! I got so sick of those videos. I want to hear more about what companies are doing right and how they became so successful. Not always negative videos. Mix it up.

[@dragonsickness4561]

I have a 21 TT RS. worth every penny.

[@HoLDoN4Sec]

i love Audi, never buying any other car.

[@RP-kr2mg]

I hate VW for the environmental degradation they contributed to

[@RP-kr2mg]

But am all in for the etron and co.

[@davevolz6138]

I love Audi too but won’t touch one. Money pit.

[@DslStudio]

@@davevolz6138 not every model

[@loktom4068]

I hate their reliability. after 3 years. Scotty $ pit list.

[@varunnarain50]

I will forever love my Audi Q5. I test drove the X3, Q5 and GLC and the Q5 blew me away with its interior quality, ride quality, design, driving feel and stereo are both better than the competition in my opinion. I love it, the other cars were by no means even approaching bad but they didn't click with me like the Q5 did. I love it.

[@nahom1318]

The R8 is my dream car.

[@Levegy]

Here in Germany, Audi r8 is nothing special at all, but still pretty badass

[@pranaym3859]

@@Levegy Lol On Autobahn even a Zonda can become an average car

[@Q_QQ_Q]

@legalize It what is special in germany ?

[@drone_video9849]

@@Q_QQ_Q Probably a Mustang... dont see many in Germany..... or maybe a corvette....

[@abdixaliim]

ҳҲ̸Ҳ̸ҳ honda

[@Stomachbuzz]

"they've been struggling to try to make themselves known as something more than just a luxury version of a Volkwagen" boy, oh boy do I have bad news for Audi, Porsche, and Lamborghini owners...

[@Johnnygga]

Lol yup. Nobody owns Mercedes Benz and nobody owns BMW.

[@ronnieoneshot]

As well as bentley bugatti owners

[@digitalkoh]

@Martin Evans by that logic, you also are not qualified to say such thing because you haven't met or know these people... 😂

[@warrenberes4117]

Thats why VW golfR is truly the greatest car ever

[@ernestsysbm1175]

@Martin Evans how do you know he hasn't driven them? 🤨

[@dbc7772011]

Love my Q5. I compared to X5 BMW, felt it slightly too big and lacked style and luxury of Audi. MB lacked performance and sporty ride of Audi. So far, 10 years later, I still love my Q5 and has been near perfect for me.

[@HonestMotivation_]

Owned all 3 brands BUT owning a Lexus has showed me they truly are the most reliable luxury car brand in the universe. The peace of mind, built quality everything about it. German automakers couldn’t come close.

[@JamesPhieffer]

Audi at least builds attractive vehicles, unlike Teslas which, aside from the S, look like blobs on wheels. And Audi interiors vastly surpass those of post S Teslas (of course, that's true of most cars, except for an old Saturn Ion or some Toyotas).

[@daveco3217]

damn whats so bad about tesla, the things drive themselves.

[@eriktenhag2022]

@@daveco3217 Teslas are good cars, it's just that the interior and overall quality is a bit disappointing for the price they are asking.

[@kirilmihaylov1934]

@@eriktenhag2022 buy German car and save yourself troubles....

[@insayn7995]

Daveco321 all cars nowadays have that technology lol

[@JackoBanon1]

Teslas are of horrible quality. Yet they are far more interesting cars than those boring Audis.

[@WarriorsPhoto]

Good editorial video. I like Audi cars and am happy to see more of them on the road. Maybe soon I’ll get myself an Audi S3. (:

[@matthewgrayson8]

Hello, if you like car videos, consider subscribing to Matto Reviews!

[@toorumori8123]

AUDI is same Level of Luxury and history of auto history like BMW & Mercedes, but because of some scandal happend in history they lose the quality of the name, right now if you try to drive AUDI i'm sure you wouldn't like to sit in other cars, QUATTRO system is one of the bests, but in the end GERMAN CARS IS THE BEST

[@johnandrewjuane9918]

George L the toyota?

[@johnandrewjuane9918]

George L ohh. Great info. Thanks answering. I think if u want value for money and luxury its lexus that u want❤️

[@t-bone9239]

Audi is always gonna be less sporty than a bmw. That’s why I will always prefer a bmw or even a merc over an audi

[@garymathe9863]

@@t-bone9239 I guess you haven't tried S and RS Audis then.

[@Godplayzdice]

Toyota is reliable only because it doesn't innovate. Innovation comes with bold risks. Toyota took 30 years to get to turbocharging. It gives the impression of reliability. Germans always had better comfort, materials, fit, finish and performance. Toyotas are solid, cheap, low performance, low fit/finish & cheap materials. Yeah, good as an appliance. For fun, it's either German cars or latest Camaro, Corvette, Mustangs.

[@eddiericks6554]

I will always have a audi in my driveway Great in rain snow or in a clear day the drivability is so good 😊

[@miked.8016]

Audi is awesome, I love mine

[@fliegenmann2562]

Mike D. Model?

[@miked.8016]

Fliegen mann I have a 2009 A4. It’s obviously not as sporty as a S or RS model but it still runs like a charm and is fun to drive

[@fliegenmann2562]

Mike D. What motor? Sure! I drive the previous model A4 with 1.8T and 163Hp. Great handling and dead quiet. But you should stay away from the 2006-2013 TFSI engines! The pistons have a faulty design and because of that, the oil rings get clogged.

[@DarthRaider]

Damn let me know how much you have to pay when it breaks down 😂

[@miked.8016]

Fliegen mann I have a 2.0T TFSI and yeah that’s my only issue with the car. Other than that I love it

[@ghanamafia7199]

If Audi partnered with Honda or Toyota for PARTS....Game over!

[@markward2824]

Audi already “partners” with VW

[@chriss7989]

Audi is far ahead of every germans ev tech

[@Ginkoman2]

Audi will use, as far as i know, the Porsche EV Base wich is already in use with the taycan. But correct me if i am wrong

[@bloodshoot1115]

@@Ginkoman2 Only on the Etron GT, mostly they will use the MEB from VW.

[@Amidat]

@@Ginkoman2 Audi and Porsche are a part of the same family... so they work together

[@booblam6919]

tech or not ...the majority will still rather drive a Benz over BMW or audi

[@chetanchc]

But hands down Audi has one of the most loyal customer base.

[@atticus4112]

Lol idk about that...

[@ApriliaRacer14]

Volvo

[@MrTomek1112]

I personally love Audi. I love the design, I love the interiors and I love how high quality it feels. I am not sure how reliability is on a brand new Audi a6 for example, but my 2010 Audi A6 Le Mans has been nothing but exceptional!

[@garymathe9863]

Exactly. Even BMW 's looks are crap in comparison.

[@carlitot5388]

Audi gang 💯👌

[@day1971]

Endless money pit Sincerely, Scotty Kilmer

[@LunarStrike]

day1971 lol reliability and German can don’t go together

[@erenmademewritethis9833]

@@LunarStrike you sure buddy cause my dad's VW polo still running zero problem for more then 10 years now

[@erenmademewritethis9833]

@George L you're America right? Cause there's a HUGE difference in quality between the Euro and American made in our market in north Africa we get the cars straight from Europe and they're extremely reliable

[@erenmademewritethis9833]

@George L I guess there are always somewhat unique cases but generally speaking cars made in Germany are better than those made in north America of course GENERALLY speaking

[@USA-qm2bk]

George L they’re lying 😂😂😂

[@neilifill4819]

I drove an Audi for 11 years. It was a little underpowered, but it was absolutely the most fun car to drive (outside of the 1970s Mini I once owned). It always felt stable and I drove to work after a 3ft snowstorm with no issues. The only problem was after the warranty ran out… it cost over $200 to change a headlight bulb! That needed a special tool that only their techs had. The bulb was $22; the rest was labor. Yikes! I traded it in and didn’t fix the hole in the exhaust because it would probably have cost more than the car was valued. I’d definitely buy an Audi again.

[@nursultantulyakbay7070]

They forgot to mention Audi's biggest advantage over BMW - working turn signals ;)

[@justrandomthings319]

Hahaha. A turn signal joke. You're so original. 🙄

[@nursultantulyakbay7070]

chancy319 The MOST original.

[@Wanderer25]

@@justrandomthings319 But still accurate lol

[@wheelerdealer2105]

The Audi rally racing was huge and they are still reaping the benefits of it. Look at a group B rally Audi in a four wheel drift, nothing like it. And Michelle Mouton at the controls!

[@o.tunjey0738]

4:18 the upward trajectory of the curve started in 2008, coinciding with the movie iron man, released in 2018, in which tony stark drove an audi R8, audi should thank pop culture for the sales boom, it influenced an entire generation

[@dynamitedingo7720]

The Marvel Cinematic Universe helped a lot as well, people wanted those cars after seeing them in the movies

[@SB-ed4gz]

Audi did a pretty good job placing their products in movies such as Ironman from Marvel

[@jayzayproductions5454]

I never knew the r8 was the first production car to get LED head lights, very cool! I remember when it came out in 2008 I thought they were damn good looking!

[@Co1lapse]

Trophy generation: meaning that anyone born in or after 1981 grew up receiving participation trophies just for showing up.

[@MHassan1986]

My brother in law had a Audi A4 R and man that car was a beast. The interior was incredible and that digital display behind the steering wheel was amazing. I wish he had kept it so i could had more chances of driving it.

[@mikesilverii7535]

Audi makes some the most beautiful cars... love their design language

[@t-arrs2865]

Neath design *

[@t-arrs2865]

Biggest minus*

[@patrickm977]

So did they take into account that most if not all are LEASED because of the high depreciation???

[@leeeinfield]

That’s pretty much lost luxury brands

[@digitalkoh]

Leased cars are still counted as sold cars. At least from a manufacturer's point of view. You are leasing from a leasing company not directly from the car maker.

[@Horizon301.]

Digi tal not exactly. VWFS for example. Regardless, they will make just as much from leasing. You lease an A3 and pay £8000 over 2 years to them. Then they sell it for £13,000 at an auction. It will come to the RRP. Not to forget they aren’t paying VAT on their vehicles either so it’s already a good deal. In some ways financing/leasing can be much more profitable. Just think about the repeat purchasing...

[@saturndesigns2339]

Patrick James lol everyone leases luxury cars nowadays

[@kirilmihaylov1934]

@@saturndesigns2339 exactly....

[@renanyeil1344]

lets face it, Tony Stark made Audi rise. Driving the R8 had an instant Ironman song in your head.

[@LaidBackDeveloper]

Not here :)

[@snaplash]

I'm on my second Audi because of VCDS, which lets me access all the controllers in the car, read and reset fault codes, and tweak things to change the way some things work. I'm not aware of any other cars (other than VW) that have a tool like this.

[@lindaengland3822]

We purchased an Audi Q7 suv, and love it. It has a sleek, well integrated electronic dash. Most cars in this price range look like they have an iPad stuck on top of the dash. My one complaint about the Q7 is that it is 18 inches off the ground, a huge step and ungraceful and possibly dangerous entry for shorter people. We are investigating running boards designed for this model.

[@tendencytoexplore]

My inside Scotty tells me that it is an Audi commercial with phony experts.

[@user-ne9wp8ve5u]

tendencytoexplore “endless money pit”

[@paintedbangle]

I have an inner The SKipper.

[@greyghost1962]

Haaaa!! Rev up yer engines!!!!! Totally! we know the truth

[@hanynowsky]

You got it man. That is all a sponsored movie by Audi.

[@kadenwatt2033]

Scotty Shillmer

[@AlexElectric9001]

I love my S4 best car I have ever owned!!

[@sueann7606]

@George L S4 B5 maybe. European tuner car

[@kingofohio5689]

I've got audi URS4

[@sat7755]

I feel really sorry for you, how unlucky! Ever heard, of Toyota, Honda or Tesla?

[@mattmelick2881]

@@sat7755 Toyota is the most reliable, any Japanese car Very Very VERY reliable, I myself have a 2017 Toyota Kluger, But I also have a Mercedes 2019 C63 AMG and I love the Mercedes, although the Toyota/Japanese cars are more reliable and I know that I still love Mercedes, but make sure you get Extended warranty (It's worth it!)

[@112deeps]

There is a humours saying with audi brand '4 rings to rule them all'

[@tomford2633]

Lol, just wait till the warranty runs out on your Audi. Thats where the real fun begins

[@eco_logic]

as with all cars

[@saturndesigns2339]

Tom Ford it's pretty much the same for all new cars no matter what brand lol

[@TheNacropolice]

according to someone i know who always owned Audis, he just says you need to keep up with maintenance and that's it

[@eco_logic]

@George L they are all very specific problems you can avoid when researching before you buy your car. I would never buy a brand new car anyway. New cars have full warranty so I don't see any issue at all. As someone earlier stated when you keep up with maintenance you shouldn't have much problems with an Audi. They now for more then 10 years in a row ending in the top 5 of worlds most reliable cars. What about that George?

[@eco_logic]

@George L that's what it said in this ".How Audi Gave BMW A Run For Its Money"

[@Projkt1karus]

Man. really wish i can afford rs3 i love that car the design performance and everything

[@bloom6372]

And with the avant coming to the United States... they’re gonna own the wagon market🔥

[@garymathe9863]

I doubt I'll ever buy any other brand. I've had 6, love them all. Amazing exterior, amazing interior, amazing AWD, amazing transmission. Bothered by the cost? Don't buy one, really simple. I haven't had any major issues.

[@m2heavyindustries378]

"I'd love to overpay for basic transportation and boast about it online" Ok boomer

[@hudsonsmith8880]

I like to consider Audi the middle ground between Mercedes and BMW. While Mercedes has the luxury interior and smooth riding experience and BMW has the sporty kind of experience, Audi is in the middle where they are smooth riding and also have a bit of a sporty feel to them. Also the interiors are really impressive. Personally its hard for me to buy anything else now.

[@roofpizza1250]

They are both a mechanics wet dream.

[@GraV21]

roof pizza Absolutely. A good friend of mine owns a German auto repair shop and ONLY works on Audi’s, BMW’s, Mercedes, etc for a reason. He can charge a lot, and they’re always breaking down. Not sure what the hell all this “reliability” talk is coming from.

[@t-doge7653]

Because in Germany, the whole VW Group is offering a really good warranty when buying new or nearly new cars. I bought my A1 1 year ago when it had like 50.000km its still having its warranty until I give it back to Audi or buy it in 2 years. You usually have to renew wear parts after 80.000-100.000km.

[@LunarStrike]

Shoes N Scents it’s a pr firm so it’s all bs

[@stanisawkwasniewski2087]

​@@GraV21 European made models are more reliable and the parts are cheaper and more available in europe. Plus people in europe usually take a better care of their vehicles.

[@GraV21]

legitPLier and that makes sense, since that’s a domestic model(s) for them in Europe. I’m not sure about people in Europe taking better care of their cars though, what kinda of evidence do you have to prove this? Plenty of people in the USA take care of their cars, especially if you don’t live up North.

[@Andromediens]

Audi is prolly bigger than bmw & mercedes in west EU, so far I see more Audi than any other cars

[@t-bone9239]

depends entirely on the region.

[@rickzagor]

Proud to have owned multiple. ❤️ Quattro for life.

[@danbecker2526]

I have driven Audi for the last 7 years and will never drive another brands cars. Quattro has been able to take me we’re no other vehicles were able to get in.

[@TheMratitude]

Yeah right like you have driven all them other vehicles. Probably you were the only who got in to some weird place lmao

[@abayamangali]

Any Audi fans here, who want to see how cool Audi is

[@JackoBanon1]

Audis are just overpriced VW's.

[@abayamangali]

@@JackoBanon1 yet they are at least better quality

[@rurrochman]

@@abayamangali just ignore him, bmw fanboys back at it again with the hating

[@MrAvant123]

I am in UK and had Audis for years in some cases from new. I bought a nearly new 3 series touring two years ago and havent looked back. The BMW diesels are 'head and shoulders' better. The BMW is overall less fragile I think. The only thing I miss is the nicer Audi interior and slightly better ergonomics ---- dont miss the Audi dealers and Audi service costs !

[@bstaz4]

I’ve recently started a switch from BMW to Audi and I gotta say, I love Audi! I love the RS models, The design of their cars are way nicer and only Getting better. Unlike BMW and Mercedes’s designs which are becoming monstrously different from what their heritage used to be. Plus the grill looks way better than BMW. Their cars have also gone up in reliability and their interiors are clean and modern. Overall I love Audi.

[@hendrasutika]

It‘s so great to see how popular car-brands competing to showcase their advance technology to the customers. Because its tight competition, innovation grows rapidly and unstoppable 🙌🏼👍🏼

[@jwill6008]

Excellent job keeping Volkswagen out of this docuseries... with that said, I am kind of amazed that 'Diesel-gate' wasn't used once to explain drops in sales

[@drachmenoshikuru1794]

Volkswagen, BMW, Audi, Mercedes, Porsche. The Germans make sooo great Cars!! How?

[@socommaster]

4:42 thats one thing im jealous of Idk why it took bmw until 2017 to make their M cars AWD with the m5 I have a 2016 m6 that rwd and it sucks in the rain

[@sarasotauptoseattle]

I still have one of my B5 A4 TQMs....and it's still amazing!

[@matthewgrayson8]

Hello, if you like car videos, consider subscribing to Matto Reviews !

[@jrex3575]

I have an A7 but I daily drive my 2001 A4 tqm! Black, S4 seats, 034 rear sway, 18" OZ Ultras wheels, 2.0 coilpacks..230k miles and runs great!

[@sarasotauptoseattle]

@@jrex3575 ❤

[@PKMNFan4664]

1:43 TBH, the Audi 5000 unintended acceleration stuff was practically BS. I could say much of the same about the Toyota acceleration recall years later.

[@lil----lil]

Ask Scott about Audi, BMW & Benz. For Lease Only! 🤣

[@niyazmather]

"endless moneypit machines"

[@vex2287]

scotty is stupid

[@fbqsnation4741]

Vex Vex in some sense but he does know what he’s talking about

[@thesoundofthesuburbs]

I'm a Mercedes guy. I have a Q8. I love it. One of the best cars I've ever had.

[@Poorschedriver]

I think the big thing that gave them a leap forward recently was the introduction of the virtual cockpit. As far as I know they were the first to do a full digital dash for their entire model lineup (outside of tesla), which other manufacturers were quick to follow suit. Also the infotainment is typically easy to navigate and the styling is contemporary, yet aggressive and elegant, something rivals like Lexus (and now BMW) could take some hints from. Lastly, although the interiors are great, I'd disagree with the last guy saying it's industry leading. I love my Audi's but I'll be the first to admit that Mercedes is a cut above in that category.

[@fiddleywest3778]

"The R8 was the first production vehicle to get LED Headlamps" stop summarising facts they mislead people. Thankfully the lady clarified "The R8 was Audi's first vehicle..."

[@alexzhou7]

fiddley west that was the first car to use FULL led lights. The first led car was like in 1993

[@tonytormenta5484]

Bmw 2020 are amazing

[@autobahnlifegermany3328]

Honestly both are

[@matthewgrayson8]

Hello, if you like car videos, consider subscribing to Matto Reviews!

[@joshuam7552]

I have a 2008.5 2.0T TFSI A3 with 165,000 miles and I love it! It's a very peppy/quick and fun little car. The interior in this car is timeless (IMHO), as a lot of people tend to think it's only a few years old. However, engine components do start to fail at about 130k miles due to their older age(in German car years 😆). But as long as you keep up with their maintenance you don't run them into the ground, they'll continue to serve you well. My car runs phenomenally and I have had no catastrophic engine issues. However, if I were interested in a current model--I could only justify leasing one. And that goes for all other brands in its class. These cars have become so tech/ electronic dependent in such a short time, I just don't see them holding up for the long term purchaser at this point. Moreover, they have engineered them to the point where you almost have to take them to the dealer/ specialized mechanic for simple maintenance. Just to replace the brake pads you need an advanced diagnostic tool to communicate with the brake system module to electronically release the brake/ caliper, for example.

[@jerseattle0722]

Test drove tons of cars. design, classic styling, tech and engine punch sold me. I love driving my audi s7. its an experience

[@markedzenuasia9969]

Heres a great tip to avoid frustration, buy Japanese cars.

[@iFlyboy702]

Every car has its pros and cons, nothing is perfect. Spend your hard earned money on what makes you happy.

[@seandelaney1700]

Can't bring myself to do it, but it is good advice (for non enthusiasts). -Frustrated

[@Mrjaksonn12345]

Jody Owen that’s blatantly false and purely marketing. German cars have great engineering dont get me wrong, but it’s usually engineered to give a very solid feel initially, and after 3-5 years starts to break (speaking from family members experience). Japanese engineering is about engineering to last longer, hence the use of iron blocks, not using dry sumped turbos, lower psi, and larger layout for gearboxes. This gives more tolerance for use allowing the engines and gearboxes that endure large forces in their lifetime. If you lease then german cars are great since the first 3 years are trouble free, but if you buy, go with lexus and you wont be wasting time in a repair shop.

[@brandonpen1165]

I just say try everything, thats what I do every time my lease is up, different brand every time.

[@seandelaney1700]

@Jody Owen Wow, Brilliantly said. And to your point, the only reason Ford trucks are still the choice over Toyo is because of tariffs (pre Trump). Tariffs in the long run is not a way to sustain a company. Guess where GM and Ford make their majority profits from?

[@nayz-]

America is so self centered, Audi is massive in Europe.

[@delavago5379]

Right

[@Wer7766]

TreeFiddy that’s a nice joke)

[@VanquishMediaDE]

@TreeFiddy You are funny did you add school shootings and divide by obesity to get that fake number.

[@JackoBanon1]

Most of the BMWs, Mercedes and Audis are being sold in China anyway.

[@johne6081]

I still miss the 1996 A4 Quattro I reluctantly retired this year due to a steadily increasing rate of electrical failures and my loss of confidence that it would not strand me or my wife. I hope Audi doesn't overdo the electronic technology, given that so many of my problems have been electrical. My elder son still has the 2002 A4 Quattro I bought him as a university graduation present. It was 5 years old at the time, and it has served him well, but now it is showing its age.

[@Adam_____________]

I had no idea about that scandal all I know is that these Audi’s have always been fairly popular