How Subaru Plans To Maintain Its Unlikely Success

Subaru started as a small scrappy Japanese brand, brought to the states by a couple of American businessmen in the 1960s, and was quickly met with ridicule. But it persisted, and over the decades has gone from being a small niche player to one of the most successful brands in America.
Subaru has weathered economic recessions far better than much larger competitors, and it is positioned near the top of consumer satisfaction surveys. But the ever-changing auto market presents some challenges for them, and they need to adapt to keep up.
When Subaru entered the United States in the 1960s it was panned by critics, and actually advertised its own cheap ugliness.
Over the next several decades it would become a highly successful brand through a combination of offbeat but practical cars and a relentless focus on understanding its own customers.
The scrappy brand enjoyed a 93-month sales increase streak that ended in 2019, and it has found ways to survive during the coronavirus pandemic.
But it is not without challenges. The intense demand for its vehicles has at times brought growing pains -- quality issues and recalls gave led to an unusual quarterly loss in 2018.
There is also pressure on the company, like all automakers, to develop some kind of electrification strategy. Subaru does have a partnership with the much larger Japanese automaker Toyota, which is expected to soon produce an electric vehicle jointly made by the two companies.
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How Subaru Plans To Maintain Its Unlikely Success

[@ceddricc5909]

Subaru is like that lowkey quiet person who has a cool personality once you get to know him

[@ceddricc5909]

@@thisbarb y e s

[@canadiansuisei-fan841]

Then you become friends with them and they become nothing but problems(still love mine even if it’s a walking check engine light)

[@currythegoatofmankindthepa5156]

Then he snaps on you with ringlands

[@stanstanlison5791]

I know too many subaru owners that counter this assumption

[@timothyvu7006]

@@thisbarb us WRX and STI drivers wave at each other... does any other drivers of other cars do the same thing?

[@SaceedAbul]

Basically they saw their customer base. And were loyal as hell to them. Which got a similar response back

[@imsexyroblox6838]

kzbin.info/www/bejne/qafVaGaHebV0oc0

[@ChrisPBacon-gn9jx]

Subi owners are rediculously brand loyal, and i get it! Us canadians love them!

[@jeremybrouillard]

@@ChrisPBacon-gn9jx If you drove a car in the snow and you drived a Subaru in the snow, you just know.

[@colechapman6976]

@@jeremybrouillard Same. I live in the northeast and they are everywhere here. It's ground clearance combined with AWD is what makes these things excellent in the snow. I've been through several snow storms here and have never been fully stuck, even with all seasons. I feel very safe in them and I love my 2012 Outback. Their resale value alone tells you all you need to know. It's right up there with Toyota

[@robcig]

What were the quality issues they spoke about?

[@AL-31]

I bought a 2020 WRX manual because it’s so old school with its design and of course manual transmission. Still has a key ignition and big dial climate controls. No fancy crap except a sun roof and heated seats. Love it

[@ajpend]

Awesome.

[@luisflores_762]

Until the head gasket blows before 50k… Jk, but they’re amazing cars, Ive always wanted a WRX hatchback they look so fricken sweet

[@oddities-whatnot]

@@luisflores_762 my goodness stop believing everything you read. Its a 2020 model FFS. There were alleged reports of engine issues on much older models but thats been engineered out, obviously.

[@luisflores_762]

@@oddities-whatnot Jesus, the joke went over your head lmfao.

[@skitzvitz]

@@luisflores_762 the FA20 has only one real flaw, rods will go if modded too far. Ringlands and head gasket issues are not a problem anymore.

[@martinrandall5436]

Incredible that companies still exist that listen 100% to their customer’s, Subaru utterly deserves its success.

[@thomaswomack3888]

They don't listen to problems like head gaskets, oil consumption, brake problems ( Brembo brakes on BRZ ), do your research before making bonehead statements like they "listen 100% to their customers." That statement is absolutely unequivocally wrong. And ask me how I know...personal experience over the last 40 years. And in spite of all of that, I still like them and own 3 currently and plan to drive them until they cannot be fixed. But I will never ever buy another new one, that is for certain.

[@martinrandall5436]

@@thomaswomack3888 it’s a different thing to listen to ones customers in relation to design, features and product direction and then a perfect implementation.

[@ex-engineer6657]

Not any more.

[@Intrepid175a]

@@thomaswomack3888 - I'm in line to buy my first Subaru. I've heard about the head gasket problems and I did a search. The main years that applied to was 1996-2004. I agree an eight year period is ridiculous especially considering it was a problem with pretty much just one of their engines. All the rest were fine. Also note that the last year that the head gasket issue was problematic was 2004. That's 18 model years ago so it's hardly a valid complaint these days. As for oil consumption and brake issues? Those are hardly exclusive to Subaru. I find it interesting that you still drive them and own more than one, given the attitude of your response. In a way, you are proof as to why they're still so popular in spite of your complaints about them. ;-)

[@zidiss6042]

@@thomaswomack3888 what are you referring to when you say Brembo brake problems on the BRZ? I've owned a '17 Performance Package BRZ for a couple years now and haven't had any issues. Unless you're pointing at the fact that they're pretty much the same brakes used on the '04 WRX.

[@PixelSlayer8]

Narrator : "a history of listening to their customers." Me : Bring back the WRX/STi hatchbacks !

[@ahmedmotala6385]

Did you know : the current Gen crosstrek or XV has the same chassis as the old hatch Impreza. Throw in a current Gen Impreza motor and Bob’s your uncle

[@artilleryisbetter]

Nobody bought it!! It's consumers fault -- not SoA

[@sunnohh]

@@artilleryisbetter that one was ugly, they should try again

[@Eri94]

They should have brought the Levorg STI here

[@fubartotale3389]

Me: how about a Legacy 3.6R with a 6 speed manual and put Audi and BMW out of their misery!

[@garyhoffman1]

My teenage son has inherited my 1996 Legacy with 250,000 miles on it and it still kicks butt.

[@hebrews11vs5]

Your teenage son reminds me of me. Can we say 'brighton'

[@MrPresidentDogue]

You: "look at this beauty" Your son: "PATTY BASHER!!!"

[@2ndAveScents]

Corny parents make corny kids

[@v8_sami]

1996? my 2015 has 225k miles right now LOL

[@hebrews11vs5]

@@v8_sami going for the million mile club? Baby the car and you'll get there no problem.

[@1mropz1]

When it snows on the mountains, there's a reason Subaru is in the fast lane and Chevy is stuck in a ditch.

[@youmothershouldknow4905]

And then there’s that which is found on road dead.

[@steffenrosmus9177]

@@youmothershouldknow4905 you mean FORD (found on road dead)?

[@rustynail7866]

As long as you stay on the road, Subaru does great in the snow. But off road that chevy will run all over it.

[@youmothershouldknow4905]

@@rustynail7866 Chevy w tracked contraption, of course

[@rustynail7866]

@@youmothershouldknow4905 get a wheel off the ground with that cvt tranny and watch Subaru’s computer shut the power down. You’ll wish you had a Chevy or Toyota or anything with a regular transmission.

[@carlgarrett5142]

My wife and I decided to buy a small SUV 9 years ago. We may not have even thought about a Subaru but one of her friends recommended them. We drove the Forester against the Toyota Rav4 and Honda CRV. We were shocked, the Forester blew the other two away in every aspect - interior space, quality of ride, engine power, handling, etc. And safety-wise, it was one of only 2 vehicles at the time that passed the then-new offset frontal collision test. Hasn't given us any trouble. Totally sold on this brand.

[@nathanboyea9964]

As long as they keep making those dog commercials they’ll be fine. Love those commercials! 😂

[@chrisdavis7228]

My favorite is the bulldogs who only can wash the lower part of the car

[@ashleykbarks]

So many other companies try to copy or emulate those commercials, and they just seem ingenuine or tacky. Lol

[@JORDIIMusic]

Wow. I just watched those (they don't screen them in my country) - adorable and hilarious!

[@Mike604]

Luxury: monopoly Eco: saturated Rugged sedans and wagons: Subaru

[@parsaesteky]

Hotel: Trivago

[@Gnefitisis]

@se fi Uh, mostly the 04'-11.' Not a problem for over the last 10 years.

[@davidcatanzaro8838]

Also older volvos

[@Vdub-md2wz]

@se fi every brand has its trouble models/years

[@nicememebro69]

Luxury: not a monopoly at all, there are literally dozens of established brands here Eco: if by eco you're referring to the

[@williammailey1984]

The cars are great and the President of the company is a genuinely good human being.

[@patrickkerner1471]

Take responsability for faulty head gaskets, then talk!

[@aadhithanu9070]

He is a doll ❤️😂

[@zryhmer]

@@patrickkerner1471 glass transmissions

[@assicmusic6106]

kzbin.info/www/bejne/jaSbfXiGhbOiaJo

[@colechapman6976]

​@@patrickkerner1471 They fixed that issue already since those problems most affected cars from 1996 to 2004. Still pretty bad for a company to not fix something that was a problem for so long but it's hardly a relevant criticism now. My family owns lots of Subarus since we live in the northeast and they've all been very reliable. Love that they are one of the only companies out there that still sell affordable wagons.

[@chrisdavis7228]

The last time I hiked every car at the trail head was a Subaru

[@takuyatanaka5587]

Most likely they were all broken down

[@timothye5936]

Subaru’s are very popular here in Colorado, and their resale value is incredible...they’re cheap to own.

[@noguruespanol]

They are cheap to own!!!! Sorry U mean its económical to maintain??

[@timothye5936]

No cheap to own, meaning they hold value. You can buy a new Subaru and when you resell/trade they outperform most brands depreciation rates.

[@noguruespanol]

@@timothye5936 tks man, get your interpretation.

[@Otter-Destruction]

I think i saw a map once where Colorado was the only state where Subaru was THE most common vehicle brand. Everywhere else was Honda or Ford.

[@benjaminkesler5245]

@@Otter-Destruction Subaru's with mountain bikes or ski's on the roof is the quintessential image of a Colorado car.

[@FinancialShinanigan]

So many Subarus in the Northeast, perfect all weather brand

[@jonp8225]

@@yaotinglin1390 the factory tires are summer tires. You’ve got to buy snow tires if you want it to work well in the snow. I’ve used Blizzak tires on my Subarus and never had an issue in the snow. Currently have a 2020 Outback and a few months back a dozen car were stuck going up a snowy hill. We were able to turn on xmode and get past them all. Went from a complete stop on a steep snowy hill to weaving past cars with no problem. The all wheel drive is great, but it can’t make a summer tire into a snow tire.

[@artilleryisbetter]

@@yaotinglin1390 my Subaru came with yokohamas.....very good tire for all-season

[@CrazyWeeMonkey]

Very popular in the pacific northwest as well. Super common here in/around Eugene Oregon

[@chrislim7976]

Yeah. The LLBean parking lot.

[@paulholterhaus7084]

@@yaotinglin1390 I run Blizzaks Year round and pass anything and everything.........Simply because most Folks just use whatever comes on the car........Paul

[@chrisherpers753]

Love my Subaru.. Super reliable and handles the snow like nothing else. Even buried under 2 feet, she just climbs out of it, to this day it still baffles me. What a great car, will never buy anything else.

[@donovanwoods9417]

Owner of my first Outback (2019), and it’s the best car I’ve ever owned (prior to this I’ve owned Honda and Toyota).

[@judeau9151]

I bought a Subaru bc of rallying. My sister bought a Subaru bc AWD, utility, and safety. We both will appreciate how they hold their value.

[@ajpend]

AWD, utility, and safety; and rallying seem like they would go hand-in-hand.

[@xcen1]

@A IM what about good gas mileage?

[@xcen1]

And good economically priced. My cousin got a crosstrek 2016 with eyesight for 28k the same car from Toyota costs 10k more

[@takuyatanaka5587]

And your mechanics will appreciate all the extra income you provide him to service them.

[@petervaldez7413]

I was a life long Toyota guy until I meet my wife and her Subaru. They are incredible cars and our family will always own them...

[@jerryosoriooo]

i bet you were hyped when the 86/brz dropped😅

[@hdemi1590]

Subaru & Toyota are the 2 best brands

[@gagd7351]

@@hdemi1590 Actually, they're also ally brands, toyota has 20% of subaru and subaru has some % (idk how much) of toyota, they made the brz together, and share a platform on their hybrid vehicles!

[@TheAlphapuck5280]

I still love toyota, but my wife and I both drive Subaru now.

[@marceltech]

You met Subaru and your wife. First the most important thing, second the accessories. Just joking😄

[@papihuey]

I rented a 2021 Forester in May during our vacation in Hawaii and the car was fantastic, comfortable to drive, interior design is pretty cool and with a big sunroof to look at stars during nighttime. Never drove a subaru before becuz we thought it was a bad and not really famous brand but it opened our eyes

[@1kaaa]

ngl, didn't research subaru's history when i got my car. this video explains a lot and i have no regrets buying a subaru.

[@selwyn13]

Subaru’s are know for blown head gaskets. I suggest you look into the Reverse Coolant Flow mods or the Cylinder 4 mod. They have videos on KZbin which talk about then in depth. I’m not gonna say who’s video or which kit to get b/c I don’t want it to seem like I’m being biased, cause I’m not.

[@americanball_2841]

@@selwyn13that was an isolated problem on the sohc ej25 engines. That was eradicated on literally ever other engine.

[@selwyn13]

​At least to my knowledge, they say the problems r over only on the newer engines (mid 20teens+). Anything new, how can u say its problem completely solved? It's new. Hasn't gone through the test of time. ​U should wait a gen. or 2 to c how it does w/ the test of time. That's 1 of the reasons y some mechanics suggest to never buy a brand new vehicle, so u don't become their experimental guinea pig. @@americanball_2841

[@johnlecraw6065]

My grandma had one of these things that lasted foreverrrr. The Japanese really know how to make cars especially Toyota and Honda and now Mazda

[@johnpflug1567]

What year and model was your grandmother's Subaru? And mileage. Thanks!

[@johnlecraw6065]

@@johnpflug1567 It was a 2002 Outback, irdk the mileage now, but was well over 200k I think

[@JonDZ_Adventuring]

I think all vehicles last pretty long if you don’t drive much. My 2015 Forester XT last 1 year 9 months and 60K miles. CVT died...

[@johnlecraw6065]

@@JonDZ_Adventuring I think the newer Subarus arent as good as the older ones. Get a Toyota or Mazda, the new ones are pretty good, thats what Ive been hearing. Honda too is pretty good still but theyre slipping a bit.

[@marktrinidad7650]

@@johnlecraw6065 One things for sure. The Big Three doesn't last as long as the Japanese. Sad but true.

[@supercricketfanatic]

I've always wanted to buy a Subaru, reliability combined with ruggedness is a killer combination

[@JonDZ_Adventuring]

The new ones with CVT’s aren’t. Literally are none of those. however, the old ones are! Just keep it 2013 or older. My 2015 Subaru Forester XT has its lower control arm bushings fail at 40k miles. This is just from occasional fire roads. This is a widespread issue that we all faced. Not rugged. Reliable? The CVT died at 60K miles. Not as wide spread as the bushing issue, but pretty much means these transmissions simply cannot go past around the 250K mile mark. Their highest mile CVT subaru was from a guy that escorted “wide load” trucks. He put on 750k mile on his Outback 2.5, but he had his CVT replaced every 250k miles which is a far cry from the 1 million mile Toyota Tundra, or the 500k miles on the older Subarus with the 4EAT transmission.

[@heyaisdabomb]

@@JonDZ_Adventuring Can't agree more. I think they are fine if your drive very conservatively. But any normal driver will have to punish their subaru to get moving. When you get dumped into 75 mph traffic with no merging lane, your screwed. Even red lining gets you to 60 mph in 10 seconds or more. The reality is you have to push them way harder than you should have to and as result, they will fail. 150hp is just not enough for a heavy awd car.

[@JonDZ_Adventuring]

@@heyaisdabomb you’re right! I had a 2015 FXT, It’s called the “SJ” with 250hp. But on multiple occasions I was given the SJ 2.5L with 177 hp as a courtesy vehicle. I got considerably worse MPGs because I was use to driving a certain speed and found myself mashing the gas pedal. My turbo forester would just easily cruise. I live in Southern California, and there’s lots of stop and go type of driving. I’m sure the 2.5L non turbo would fair better on the open highways cruising.

[@TheBandit7613]

Yes they used to be very reliable. I lived in Colorado and owned one. That has changed. New engines, transmission problems, I would not buy one now

[@craigb3154]

@manny You will have a failing head gasket sometime after 150k miles. Sometimes before, but any miles you get after 150k is a bonus. I just had to get rid of an 05 because of it. We currently have a Forester at 80k, burning too much oil. I treat its CVT very carefully now. Hope to get a few more years out of it. Been OK otherwise.

[@chicochica1164]

Never ever regretted buying a Subaru. Driving this fabulous brand since 2001. Now we own a Forester. Fantastic reliable and good car.

[@florjjj7]

i've had my '16 crosstrek for 5.5 years and have not had major issues. its made driving in the snow so stress-free which i can't praise enough

[@Lambo6fo]

Subaru has to be one of the coolest car companies ever.

[@justanaturalcarguy4031]

agreed

[@AZ-jd5cr]

You must be high

[@takuyatanaka5587]

You’re right. Mechanics love them. They are notoriously unreliable and mechanics love that.

[@sjs1555]

@@takuyatanaka5587 And that’s based on…….? Just because some dolt says it….doesn’t mean it’s a fact. “The election was stolen”

[@takuyatanaka5587]

@@sjs1555 literally every mechanic that’s worked on vehicles know that Subaru makes them money.

[@taterobertson3834]

does anyone else want to see subaru build a pickup truck or maybe a rebuild of the Baja?

[@ChrisGilliamOffGrid]

Yes! A 250 4x4 for us construction guys.

[@degoek]

Def bring back something to compete with ridgeline nothing massive but a baja would be awesome.

[@JonDZ_Adventuring]

Heck ya! Especially with a CVT

[@carholic-sz3qv]

No, we need more and better wagons

[@BajaBoy23]

Just picked up a blue 2006 suabru baja about to drive it back to cali,bought it in missouri after traveling to Texas look at another baja but turnsnout to be a bust but found one and picked it up did 2 wheel bearing,1 ball joint,1 cv axle and brakes all round about to drive it back just got done with it about 5 min ago

[@cornellcollins8167]

My wife has a 2018 Forester. I have a 2020 Forester. Subaru is really popular in the PNW.

[@thiaguinhooitodois2211]

Im super happy with my Subaru. It honestly saved my life while driving in bad weather.

[@edmhie1]

All you see in a ski resorts are Subaru.

[@eidmone8684]

All wheel drive

[@Bartonovich52]

I have no idea why. You can drive a family sedan there. It’s all about the image of lifestyle, not lifestyle itself.

[@TheLionEric]

@@Bartonovich52 That is until you get a real pow day.

[@ThatGuy-mf9ye]

​@@Bartonovich52 I've been going up with a sedan for about ~6 years here in Washington and, save for the really bad days where the resorts and highway close anyways, never had a problem with snow tires on my Jetta.

[@EmanVsEmmanueL]

@@ThatGuy-mf9ye I had a 2000 civic hatch with good snow tires on it. That thing was a mini snow plow!

[@tx2sturgis]

In addition to all of that, Subaru still offers a manual transmission in some of it's cars...it don't get no better than that!

[@wannabecarguy]

That's a good selling point.

[@samdekker90]

Such an American thing to say

[@hlk5887]

Ain't that the truth!

[@kubek555]

I dont think so, maybe BRZ but thats not true Subaru

[@cyenshang]

@@kubek555 They do, check out the new WRX and WRX STI, they have a 6-speed manual transmission option

[@AkashBartlett]

I wish some of the technology had been discussed. Subaru is really pulling ahead with their eyesight cruise tech, lane keep, and the other automated safety aspects.

[@ybkrnmusic]

Once you drive a WRX STI you will never forget how fun it is to drive it!

[@ll4680]

Yup but the Transmission and clutch are dead by 90k miles and engine doesn’t last past 150k the way most people drove them

[@peppitachips1764]

That is it doesn’t break down

[@jeffreyb.1657]

@@ll4680 Tranny is bulletproof.....clutch too unless you abuse it... Engine, depends on if you mod. If you leave it stock, 200k is likely perhaps 250k The issue is under 0.0001% don't mod. Last one (STI) I was in had 189k on the clock...original engine, stock.... Key is realizing that the engineers at Subaru built it to 300hp...not 500hp.

[@daveturner6612]

The STI needs to upgraded to be able to at least keep a Tesla's taillights in sight.

[@AZ-jd5cr]

@@daveturner6612 Or keep my bicycle's rear reflector in sight.

[@SuperStatch]

I love my WRX it handles like a beast in NJ when it snows.

[@moonman_8935]

Same here I've got a 2019 STI.

[@nixonhoover2]

Bro, you vape?

[@SuperStatch]

@@nixonhoover2 lol I use to

[@aaronsempa5820]

Does it have a huge rear wing? 😅😅😅

[@SuperStatch]

@@aaronsempa5820 man I wish lol

[@user-jn2ln3cf5o]

That sneezing turbo noise the imprezas makes 🥰🥰🥰

[@Jfromes1]

I love my Subaru STI. It's just a perfect combination of performance and function. It feels like a proper sports car on pavement while still getting me safely to the ski slopes in the winter. An added bonus is that it costs considerably less than similar performing vehicles from companies like Audi and Porsche.

[@marilyncrowley3303]

I’ve owned 2 Ravs (second one, 2011, with no frills except a terrific Lexis 6-cylinder engine). My son still runs the second one in the snows of British Columbia. We have the driveway from hell and joke that if people visit us in the winter, we have ‘em until spring. Our 2019 Legacy made it to the top one snowy day to the surprise of our plow guy about to start (driveway not yet plowed) who said, “Ah Subaru” to which I added “Plus 4 snows (tires). Our 2021 Forester is just as good - and our other son has nothing but praise for the Legacy which was passed onto him!

[@kwadwothestan]

I love everything about Subaru. Their cars are cool and last a long time. Love the values the company stands for too. They really give back to society. I know they have a lot of education initiatives, and they do a lot of work with animal protection as well

[@kdrapertrucker]

They even have a branch of Purdue university on site at the Lafayette plant called "Purdue Polytechnic"

[@yosuke19841]

Never thought a small company in my hometown becomes this large.

[@marcseah7022]

Subaru is my favourite Japanese brand. It has unique design, good engineering and character, something which bigger manufacturers Toyota and Honda do not.

[@EKSKE]

I love mine sooo much ♥️

[@Toastmaster_5000]

I'm surprised they didn't bring up Top Gear, since that one episode where they were trying to find the source of the Nile made Subaru _very_ popular that week. They wouldn't have made it without the Impreza.

[@chicochica1164]

In one broadcast they say that the Toyota Hilux, Subaru Outback and onother brand (forgot the last one) are the best cars in the world ☺

[@jone7204]

Subaru can do anything if it’s for Emilia never question that!

[@erickpalacios8904]

Lmao such a weeb comment. *Liked*

[@eduarddv00]

*n o i c e*

[@andrewloomissstand3329]

*slow clap*

[@jnieto490]

Fkn weeb! Here's a like anyways 😂

[@iceagepenguinrace9788]

Yes! I was looking for this comment😂

[@spoileralert3754]

I own a 2018 Forester and I can define the auto in one word - Satisfaction.

[@MrRedsi]

As a Subaru Ambassador this makes me proud to see!

[@sametzweiler2630]

Oh you’re an ambassador? Give me a free car

[@MrRedsi]

@@sametzweiler2630 if I had those types of perks I’d be the one with the a couple free cars first.

[@RFJersey]

@@MrRedsi show off

[@MrRedsi]

@@RFJersey lol, ok?

[@dreadone6894]

@@MrRedsi lol they suckered you into that club ? Name any perk.

[@mattprzydrozny3963]

My last 3 of 4 cars have been Subaru's. They do hit so many key areas of the car decision buying process in the right way. Love them.

[@ShaudaySmith]

Moved to Colorado, ditched our sedan and bought an Outback. I think it's a requirement if you want to move to Colorado. ;)

[@captainamerica9353]

As long as you have a bike, ski rack and Bernie sticker.

[@specialopsdave]

FWD sedans are fine for Colorado (we have good snowplowing schedules) but only if you stay on asphalt the whole time

[@Theyralltakenfu]

@@specialopsdave Plus, just put some Blizzaks, or IPikes on a front wheel drive and you will get around fine. Tires are a huge part of it, but many don't want to invest in 2 sets of tires.

[@rileymurphy8329]

My beaten tf up 2014 accord would like to have a word with you

[@vinhsanity]

I owned a WRX back in the day and it was my most capable car in the snow, great performance, and reliability. The only thing that stopped it was a giant truck barreling into it, putting the trunk of my car into the back seat. But I walked away with little injury too.

[@danmunro01]

Love my turbo Forester. Perfect car for an adventurous New Zealander.

[@andrewleventis8341]

I live in Johannesburg S Africa and have been driving BMWs for the past 25 years and drove my first Subaru and wow what a breath of fresh air, what value for money...what a car...

[@theIdlecrane]

I bought my Impreza new because I found out they made jet fighters, drove it for 5 years now, and the re-sale on the used car is higher than what I bought the car for, which is absolutely crazy.

[@MillionaireMindsetClub]

Their cars last, I'll give them that.

[@Fadic4]

They last longer than American cars, not other japanese brands.

[@ShanGamer1981]

Well my 2016, hvac motor/left rear hub, exhaust and steering wheel column had to be replaced, only two i had to pay for not great quality

[@iamtheoffenderofall]

After how many engines? I swear I replace an engine a week with these vehicles.

[@Avantime]

@@Fadic4 The only yardstick for reliability is Toyota. With Subaru you exchange a bit of reliability for great AWD and more conventional looks. However the EV revolution will change everything.

[@Fadic4]

@@Avantime their new awd systems are not even that great, they use open differentials with brake vectoring...

[@michaelmckay]

2:04 Type 2 is the van, type 1 is the beetle

[@damfnmaster]

I love Subaru. Great cars, great people, and it’s seriously like a big family. I can’t see myself in another brand vehicle.

[@dylanburkholder4995]

I love my outback. It has 170k on it and it’s still feels brand new

[@colechapman6976]

Love my 2012 Outback too. 97,000 and apart from oil changes and other fluid changes, it works like a champ. Even the electronics like the butt heaters, sunroof, backup camera, and navigation all work. The nav unit is pretty darn quick too even against modern nav systems. Feels so comfortable over bumps and pretty quiet too for a non "luxury" car product.

[@tarzan12345]

Bought a Forester 3 years ago and have made it through a few snow storms with it. A great vehicle.

[@schmmidtty2944]

The Vermont Sports Car group is amazing and spreads the brand. Friends from High School truck it out to rallys and when the workers come into my work they’re always nice. Yeah, hometown heros

[@gelatinous6915]

Simple: they make practical cars. Most Subarus blur the line between hatchback, wagon, and SUV. It gives you plenty of cargo space and passenger room without guzzling gas or taking up loads of space. They're also one of the only companies to make AWD standard. If you live somewhere with a lot of snow and can't afford to buy a big premium package SUV, you'll probably wind up with an Impreza. They last forever, too, not to mention that they're actually enjoyable to drive.

[@digvijays25]

This really helped me to decide what I need to buy. Nice video

[@toshi7220]

I was shocked to see how many subarus are on the road when I move to North East region of USA.

[@leef7872]

I live in Pennsylvania and suburu is everywhere.

[@toshi7220]

@@leef7872 yeah Pennsylvania is one of them that I got shocked a lot at back in Dec 2020. Literally everywhere.

[@psykom1294]

My 2020 Forester was my first Subaru, it got me through the worst Great Lakes blizzard Ive ever driven through at speed early this year. Loved it so much I upgraded to an Outback Wilderness a couple weeks ago. The car Ive wanted, plus what Subaru created because they listened to their customers. Got stellar resale value for my Forester, and great piece of mind I dont have to haggle for every incentive and dollar. Its refreshing as a cer buyer, and especially an owner of a Subaru.

[@foxkenji]

Happy to hear reliability is back and strong ! I will seriously consider a 2019 or newer in my next car purchase. I really love the Forester.

[@RKmndo]

The new Subies are allegedly pretty reliable, but they don't seem like they'd be as good offroad or at high altitude as older models with LSDs and turbos.

[@joshuamast5128]

Yes since 2015 subaru hasn’t had problems with oil burning and the CVTs are very reliable if you service them

[@dlugsch]

As someone who is very much a Subaru rally / racing / performance enthusiast, I'm very impressed with how accurate this portrayal of the company is from CNBC. Great video!

[@redlion145]

Yeah, CNBC has put out some shoddy quality stuff recently, but this one seems to have corrected some of the bad habits from previous videos. Context can really add a lot to a story, and this one (a retrospective on 60+ years) definitely benefited from the added length and detail.

[@Awesome_1789]

I had 4 Subarus so far I'm on my 5th right now and I love it honestly for all wheel drive plus used to sell them for 6 years.

[@johnpflug1567]

Any head gasket issues? Usually happens around 90k to 100k miles. Thanks.

[@benyabasi5829]

@@johnpflug1567 No head gaskets and cvt issue on our now 3rd subaru. Our first was 2001 forester 2nd was 2007 impreza and current is 2013 crosstrek with cvt.

[@rednwhite67]

Love my Subaru. Bought it new for 46k cad. Got a good deal because it was sitting on the show room floor and it wasn't the color I wanted. I've had it 33 months, driven it 13k miles and Id be able to get 38-40 for it. Incredible resale. The red color has grown on me !

[@EV6CrashCam]

Subarus are everywhere here in Canada. People really like the reliable engine, easy maintenance, and dependable AWD system. My dad’s ‘05 outback is going on 450,000 km and has no signs of stopping soon!

[@DasGonz13]

How did Subaru discover lesbians love their car!?!?!!

[@choreomaniac]

I believe it was a marketing survey and they were hesitant to inform the parent company of that detail.

[@JaeBrazen]

“So.. you into chicks?” 😉

[@jacobpayne4828]

The forester advertising campaigns were targeted at lesbians if memory serves.

[@jazzbeau507]

I recall F150 pickup truck one lesbian vehicle of the year in the past.

[@Sjh1138]

In marketing surveys of Subaru owners, they found that a disproportionate amount of women were listed as the head of household than the norm, so they did further research on this hunch and it was discovered to be true

[@gamingbigfats3934]

My mom still has her 2000 Outback with 240.000 miles. Keep up with synthetic oil changes and these cars will run forever.

[@jasonb4988]

The S. Florida market for Subaru is huge now .. we have three ! I see them everywhere .. they are excellent in rain, and offer excellent value. Keep it up .. go Subi !

[@Michael-0000]

I owned a Subaru Forester XT (SG9) which was written off in an accident last week. Fugly station wagon on stilts with a cheap and basic interior. It’s not been my most reliable car, but of all the cars I‘ve owned and driven over the past 40 years, it’s the one I’ve loved the most. I would have kept it forever had that been possible. I‘d buy the same, dated, model today if it were available new.

[@andrewmeehan6151]

When I was younger I had zero interest in owning a Subaru. If someone told me that I'd be driving one today I would have told them you are crazy. Flash forward 15 years or so, and we own two: a 2016 Crosstrek and a 2019 Forester. Can't put a finger on it, but there is something special about driving them. They aren't fast, nor are they "manly" by any stretch, but they are quirky in their own way and that is why I enjoy driving them. The dealership is also pretty good about fixing problems/defects when they occur and not taking us to the cleaners every time like the American brands. In 5 years or so, I could definitely see myself buying another one. Probably a hybrid Outback if that is available.

[@DOPExPIRATE]

I live in front of a Subaru dealership I be see some nice models in the showroom . Looking into getting one

[@andrewmeehan6151]

@@DOPExPIRATE yeah they have done a good job in recent years. No more head gaskets or oil problems.

[@Crasho327]

I love Subarus. My lease is up in August and I'm gonna get my 3rd.

[@mikebri5274]

My family and I have owned six Subaru cars since 2003. We've owned and currently own all Foresters except for owning one 2008 Outback. We were and are for the most part very happy with all of them and will most likely continue buying and driving Subaru cars in the future.

[@mikegordon8178]

I'm new to the fold. Just bought a 2024 Outback Touring XT. What an awesome car, couldn't be happier. I drive consevatively and am a retired aviation mechanic, so the maintenance will be thorough. Lets see how it holds out. I am optomistic.

[@d3r3kyasmar]

Living in New England, i highly recommend subaru.

[@ThePatriots010304]

Bought a 2017 Impreza hatchback premium last July and it’s been amazing. The AWD and handling is what sets it apart. The thing’s like a tank in the snow. Aesthetically it looks awesome.

[@AZ-jd5cr]

I wouldn't call it a tank in any weather condition. The Impreza feels very flimsy even on a nice day. Solid is definitely not a word I would use to describe the Impreza.

[@ThePatriots010304]

@@AZ-jd5cr I do 60-65 in the snow on the interstate while other cars are doing 40-45. It’s a tank in the snow. Not once did I slip or lose traction this past winter.

[@AZ-jd5cr]

@@ThePatriots010304 Yea it has good traction from the AWD but that doesn't mean it feels like a tank. Get into a Audi or even an infinite AWD.....that's a freaking tank in the snow. Those cars feel solid. The Impreza feels like a kiddie car compared to those cars

[@RKmndo]

@@AZ-jd5cr Drive a CHR or HRV. The Impreza/Crosstrek feels like a tank, comparatively.

[@jazzbeau507]

Great video about Subaru; have been tempted to get one, it was on the short list.

[@kenhunt5153]

Our 2016 Forester is a constant headache. Needs oil every 1,200 miles or so. The right rear tire had uneven wear. I have been through six tires in over 60,000 miles. They replaced the rear coil springs for free. Why did the CEO in Japan apologize for quality control issues in Japan at that time but not the U.S.?

[@canadiansaabfreak6530]

You should do a story on SAAB. They are as if Subaru had a best friend.

[@dirtmanrock5428]

Or you could get The Saab 9-2x is really just a rebadged Subaru Impreza, so it had all the amazing Subaru features such as All Wheel Drive and a simple engine to work on that gets decent gas mileage

[@canadiansaabfreak6530]

@@dirtmanrock5428 I was talking about CNBC making a news story on the brand itself but personally I prefer the real SAABs like the OG 9-5

[@rossrainwater5619]

Love my Subaru Outback... Great Car,great CEO, Great Company. Totally all round great vehicle, keeps it value..and really dependable. Subaru for EVER ❤️

[@dha588]

very informative, clear and precise. Thanks.

[@javimoro]

Just got back from Yosemite and Mammoth Lakes and saw so many Subarus, thinking of getting an Outback now.

[@EV6CrashCam]

3:37 what a beautiful legacy 😍

[@kamX-rz4uy]

My first Subaru was a 2005 Legacy. That styling still looks good today.

[@mj1234321]

I gave up on Subaru when they ditched conventional transmissions in favor of CVTs. I still have my 2007 Subaru Legacy 2.5i Limited with 166k miles on the clock, and I used to want to upgrade to a Legacy GT. But after the 4th gen Legacy they ditched the turbocharger (until recently) and can't seem to design a new version that looks as sleek and sporty as the 4th gen. The new Imprezas are okay, though severely underpowered with their naturally aspirated 2 liter boxer and also cursed with the continuously variable transmission. Anyway, I'm on my second set of head gaskets so I think my '07 might make it to 200k but I won't be replacing it with another Subaru.

[@EeEe-cm8ko]

The Legacy after the BL/BP or 4th generation has been such a let down. The new XT Turbo is way slower than the GT from 15 years ago and drives like a boat.

[@Jager1967]

Proud owner of a 2018 Crosstrek and couldn't be more happy with my purchase.

[@Alniemi]

Subaru is the best! 350,000 miles and counting on the original engine in my 96 outback! Trying to get it to 1,000,000 miles. I truly think the early outbacks will be a collectors car in the future

[@sizzlacalunji]

Big up the 6 star general. Never forgot when my daughter said: “Daddy has a Sumbaru. Its very fast!” My wife:👀 Me: 😬 Kids and their imagination.

[@citizenfoffie7605]

WRX STI, or?

[@sizzlacalunji]

@@citizenfoffie7605 car was stock. Had a 04 Subaru Legacy Touring Wagon 2.0GT, 50th Anniversary Limited Edition (Long name 😄). Tuned and boost increased.

[@citizenfoffie7605]

@@sizzlacalunji NICE

[@citizenfoffie7605]

@@sizzlacalunji Is it like the one from grand turismo? gran-turismo.fandom.com/wiki/Subaru_LEGACY_Touring_Wagon_2.0GT_%2703

[@erickflores01]

My nephew said. “My uncle had a Zubaru” 😂

[@enrikogavrilov6638]

My room as a kid was full of 22B posters and toys. Love them

[@calcrappie8507]

Owned a 74 wagon 4 spd and an 80 hatchback 5 spd. Great cars. Only thing I didn't like was the rust factor back then. Both were front wheel drive and they were amazing in snow!

[@redmustangredmustang]

It's worked for years for them using boxer engines and all wheel drive system. It's successful in areas that has a lot snow and rain like the northeast, midwest, and northeast areas in Washington and Oregon that get rain and snow where you need an all wheel drive system.

[@matiyak4571]

Americans: I love you Subaru Subaru: I love Emilia

[@justerrivera9546]

I wish more people would appreciate this comment 🙏

[@AntonChigurh989]

I don't get that reference?

[@presidentpower5720]

Waych re zero lol

[@LouisSubearth]

Also Subaru: *Who's Rem*

[@ritesh146]

I was actively looking for comments. Not disappointed.

[@srijitmukherjee1038]

Proud Outback Owner. My upgrade awaits a hybrid Outback !

[@TenOrbital]

I love my 2004 Forester. Still tight as a drum. Every service by the Subaru workshop, for 17 years. I am looking forward to being able to register it as a vintage vehicle in 2029.

[@xray111xxx]

I had 2 Subarus. WRX and Legacy GT. Both cars were stellar performers for me. Always gave me confidence in its dynamics and fun of the drive. Even in harsh conditions my Legacy GT did very well. Very impressed with what was possible with these cars. Subaru will always be in my Lexicon of what AWD is about, and the confidence it gives along with the performance.

[@Gnefitisis]

Compared to Scotty Kilmer, I've got to say this is the most comprehensive overview I've seen of Subaru's history to this point. Why, because you also included their rally heritage (that's what I liked)! CNBC, I've got to say that your journalism has been really great recently. Respect.

[@selwyn13]

Dude your comparing apples to not even oranges. CNBC focuses only on the business side, Scotty goes more in-depth on the cars themselves as far as mechanically, and technically. In this CNBC video I can smell biased views. I kinda wonder if Subaru lobbied some $$$.

[@Gnefitisis]

@@selwyn13 Well, that's kinda the point of my comment. It's a legitimately good overview of what makes the brand's image. Scott had a good one focusing on the technical aspects, sure, but that doesn't describe the modern appeal too much. Why else do you think I mentioned him?

[@kook4u]

Subarus are literally the best and the people know it. Having AWD means you can take it anywhere and the car is legit bulletproof so it’ll get you home. They go for hundreds of thousands of miles when you change the oil on them and take care of it.

[@baronvonjo1929]

I see some saying their bullet proof. Some say their many problems. My friends Outback stopped working after a few days he got it. Granted it was used.

[@K4R3N]

CVT sucks

[@omara-4530]

cap subarus are crappy cars

[@Ryan2022]

It’s going for hundreds of thousands of miles a big deal anymore? Most car is manufactured within the last 20 years can do that

[@MrMcbear]

Dream car was a WR blue STi and last year I pulled trigger and made it mine. First subaru and I see the hype and loyalty. Sure they're not perfect. But they're different and they Perform....

[@ralphfrasier2079]

We are on our third Subaru. The first was a 2005 Forester purchased in August of 2004. Drove that on until August of 2016 with zero issues. Gave that Forester to the daughter who drove it a couple more years. We purchased a full decked out 2017 Outback 3.6r Limited. The 2017 which had build quality issues, I work in radar and when I drove that outback near a radar, it would just die! It took Subaru of America to make the dealer to even check it out. They could not find the issue. I offered to drive the car by a local radar with their OBD II tool. They declined. When we got the notice from Subaru that they were extending the CVT drive train warranty to 10 years, I traded it in for a 2019 Outback 3.6r Limited. So far the 2019 is a winner, Does not die near radars..... My two issues with the new Subaru is no full size spare tires and no virtual gauge package.

[@s5SnipEmo]

I love subarus, just wish they would quit messing around with the CVTs

[@Macky4941]

Nothing wrong with Subaru's CVTs.

[@salzerilli4789]

Literally have had zero issues with the CVT in an Imprezza since I got one and read all the whiney reviews. Turn off the SRF and the traction control and it drives and feels very close to an automatic.

[@s5SnipEmo]

@@salzerilli4789I don't mind how it feels. I just would prefer an Auto/Manual as they can handle more torque and are significantly better at tower/offroading. Also CVTs are sealed units which means when it dies the whole thing has to be replaced.

[@MrRedsi]

I've had 4 Subaru's and with my growing family we need to upgrade. Unfortunately the Ascent is out of our price range so we have to look at Explorers and Tahoe's. Maybe when they come down in a few years.

[@keegsbro786]

Bruh what? Tahoes are more expensive than ascents and explorers are about the same price

[@MrRedsi]

@@keegsbro786 well I’m talking about used and a within a 5 years old

[@nosah8415]

Currently have a 2020 Legacy (3rd Legacy) and a 2018 Crosstrek. Had a 2007 Forester before the Crosstrek. One head gasket issue on the Forester, but all except my current cars have had gone 250k+ miles. My 2015 Legacy saved my life after I was hit head on by a dump truck. As far as safety, reliability, efficiency, and resale value, I can't imagine owning any other brand at this point.

[@bilmeeler]

One of my all-time favourite commercials: a couple fighting, standing outside a Subaru on opposite sides of the car each slamming their door to make a point during the heated debate..........the slogan: "you always hurt the one you love - Subaru!" Lived in Steamboat Springs CO for most of the 80's - best way to get everywhere and be warm at the same time. Thank the heavens for those boxy wagons before the Outback.

[@Ben-nr7no]

Subaru justy was the car i learnwd to drive reliability for sure 👍🏽 hope they bring out a similar new car