How Baked By Melissa Became A Mini Cupcake Empire

[@AznStarzflyz]

Her cupcakes were delicious!! Moist and not too sweet. She donated thousands of cupcakes to Stoneman Douglas students and staff, and being a student I got to try some. I highly recommend her cupcakes!!! ❤️

[@anikajahan5962]

Were?

[@reaganmay2984]

I was going to write in the comments asking if that were overly sweet or not and it helped thank you!

[@SushiDonushi]

Anika Jahan - Yes were, shes talking in the past tense... its not like she’s currently eating with her school now..

[@zaynahlliambitanga2879]

Damn wish she was in the Philippines

[@cloroxbleachjr3047]

@@zaynahlliambitanga2879 true she'll be sold all day, but if and only if the it is affordable for the locals.

[@sandimalssd]

Am I the only one who's never heard of this brand?!

[@sarahloveencore6542]

Sandimals S.D. Nope

[@lackjack09]

No,Most of the world.

[@Niya.B649]

Me too till now Haha

[@willowstoh]

Sandimals S.D. I don’t know half the things insider shows us

[@Nicole-zk7ix]

Same

[@skylernelson6347]

“No matter where you live, I can get you baked by Melissa.” Um, excuse me. I’m not sure I would like to become a mini cupcake.

[@nityakakade1142]

😂😂😂

[@tayloral]

Now we know her secret

[@imlikett8304]

I. CAN’T. STOP. LAUGHING

[@sensitiveflxwer6348]

LOL

[@isabelle4478]

OMFG HAHA

[@paantherr3196]

Imagine being the person to fire her, only to find out she now owns a multi-millionaire company lmfao feelsbadman

[@atarice8897]

Lol I was thinking about that

[@kamenyaiba6250]

how so? she got fired for a reason. if anything the boss will be happy she found her potential due to her being fired. her talent here it seems is baking and i doubt it couldve been used in her d job lmao?

[@strawberrygoldfiish8606]

stopdroproll Jesus Christ take a joke

[@kamenyaiba6250]

Strawberry Goldfiish a joke that doesnt make sense lOL!

[@nuui2hou]

well well well someone’s having a bad day

[@JellyDaisies]

She seems so fun and happy I actually stan

[@jasonomnia9295]

LalaTheLazyDaisy Huh? You actually stan?

[@unish7104]

Sub for a sub

[@Francisco-bc6qh]

@@unish7104 That's not how to get subscribers.

[@isabellabello]

LalaTheLazyDaisy I stan her too

[@verygooddoggo431]

I’m also stan

[@JudithSamp]

How to become successful: 1) use rainbow colours 2) number one

[@Bonbon-lk9gv]

Judy Neptune this is so accurate for real

[@8RIGHTS]

3) make them about 80% smaller than their normal size. :)

[@ParkJimin-vp4vg]

4)Get Fired In Your Work

[@RubyJoh]

666th like lol

[@sacrificethem9961]

5) give your customers diabities

[@r.y.2110]

Finally a person who doesn't add to much frosting

[@denverbajio9752]

Lol ikr

[@nope8093]

*too

[@luvleebee1]

I guess I'm used to Disney's cupcakes because seeing so little frosting would make me walk out of her shop.

[@kimg3]

@@luvleebee1 not only that, they're extremely tiny! You'd have to eat 4 or 5 to feel like you actually ate a regular sized cupcake!

[@kimg3]

@@leandrebonsaint153 wow are you serious? Smh

[@audrey6263]

“Household name” I’ve actually never heard of her

[@rfgman123]

Audrey hehe same

[@domoluvr8346]

LOL SAME.

[@untypical-otrashchannelasi2781]

Ikr

[@35xliezzz2]

ya

[@lunahetfield]

Same

[@BonnieAngel141]

“Walk in oven” sounds like something in a murder trail.

[@capnotserp]

the witch in Hansel and Gretel be like "get me one of those"

[@tovanille]

"No MaTtEr WhErE yOu LiVe, I cAn GeT yOu BaKeD bY MeLiSsA"

[@KarnaksDreamofLife]

@@tovanille *oh no-*

[@KarnaksDreamofLife]

Sounds like a dangropa execution t9 me

[@Melisaoffxl12]

@@KarnaksDreamofLife I DID NOTHING WRONG, STUPID STUPID STUPID STUPID STUPID STUPID STUPID!!!

[@mike2207]

*”Slightly bigger than a quarter”* Can’t say the same about the price, lol.

[@tagrisaj3344]

It's 1$ per cupcake ouch

[@tagrisaj3344]

@Rainbow Sky plus shipping so mega ouch

[@WalterTheClown]

I Will Become #1 Through Dedication And Faith wtf is baked by mellisa???

[@WalterTheClown]

꧁ ღ An Awkward Crybaby ღ ꧂ sry idc about the spelling tho as long as the point gets through

[@to-dolego7509]

OOF

[@SparkzMxzXZ]

i think mini desserts are actually smarter than people give them credit for. at parties or gatherings, you don't want to have your face stuffed in a dessert while trying to talk to people. it's for that reason that i usually avoid food at such events because i'm self conscious lol.

[@laurenj432]

SparkzMxzXZ me too! Tiny desserts are often less awkward😅

[@tidepodpadthai2633]

I usually just don't talk to people and then stuff my face Social anxiety be like

[@kiizos536]

and it also helps with not getting too full eating one whole cupcake could make you feel sick and you cant walk around or eat other foods at events

[@LK-on6rw]

@@kiizos536 you don’t have to 1. Finish something that’s making you too full 2. Go back to 1

[@kiizos536]

@@LK-on6rw Wow thank you for completely ruining my point why dont you do that to everyone else also :)

[@xGiberish]

Her brother better have gotten a share from the profits 😂

[@crystal-lv1dp]

xGiberish like half dude

[@Nate-xp8qf]

Who do you think the other co founder is

[@midnightcleasby8765]

Co founder

[@nico-bq3mx]

Ikr

[@sdmdjkdjejw9930]

@@nico-bq3mx yum yum yum yum yum yum bacon

[@sophialejtman5504]

She is lucky. Not everyone gets to decide hm I'll bake some cupcakes and then it takes off.

[@winawina4389]

Lucky. Yeah, more like a lots and lots of hardwork.

[@a-rookie4556]

It's both your will and God's plan that decide if you do A or B in your life, she isn't that lucky.

[@iheworld134]

Sophia Lejtman nah..there is no such thing called lucky, its all about the never ending hardworks..but successfull people usually knows how to hide their feelings , successfull people tends to have a better emotion's control than ordinary people

[@janwarie]

good luck and hardwork :)

[@TheSongwritingCat]

There's something a bit off about her account. I'm sure she worked hard but she also seems to have had connections and not struggled to raise capital. www.timesofisrael.com/fired-from-her-job-she-turned-a-bite-sized-business-into-a-cupcake-conglomerate/

[@isag7957]

They’re kinda overpriced for a box of midget cupcakes

[@denverbajio9752]

How much

[@grossoldchannel7413]

@@denverbajio9752 it's a dollar per cupcake so boxes are probably the amount of cupcakes is in the box

[@denverbajio9752]

@@grossoldchannel7413 Listen here insider, u fucker

[@hansandonlyhans1998]

yes but D Y E D C U P C A K E S

[@hannabehin1708]

They are very overpriced. for the price of her tiny itty bitty cupcake you could buy a normal size cupcake that tastes just as good

[@fawk5965]

Why have I never heard of any "household name" or "empire" company until it's on insider or smth lol

[@alisalexter4072]

because tha US is so big??

[@cataxy5697]

its that the companies pay insider to advertise their products.

[@gailb6406]

I've heard of it lol they're sooo good

[@strawbearies3200]

The thing is if I eat them, I won’t feel satisfied with just one cupcake so I’ll end up eating 20, then be like “I ate 20 cupcakes” and not notice how tiny they are.

[@jul8478]

That's a business strat baby

[@omarash7810]

and then that's just $20 gone, if anything, it'll make you feel _more_ guilty.

[@ryawhite2103]

5 tiny cupcakes = 1 normal cupcake (I think)

[@CDJAM-webm]

Same

[@Love.Yanmariel]

They each cost a dollar 😐😫 it’s so sad

[@chezorb5772]

“No matter where you live, I can get you baked by Melissa!” Sorry ma’am, but I don’t want to be put in an oven. (Also uh people said I copied this from someone [I didn’t notice someone else commented something like this-] so uh just tell me if you want me to delete this)

[@n4b1d]

🤣 hilarious

[@grimfryggdrasil6098]

Sorry ma’am, I don’t smoke weed

[@cherriyn]

ChezOrb Best comment I seen so far 😂😂

[@plutofloats]

- Hansel and Gretel to the witch

[@midnight4456]

Wow she is a serial killer 😨😱

[@aylarose2581]

Me, watching video: yum, let me buy some! Me: *realises it’s one dollar per cupcake* ain’t no way in hell-

[@shomayukihira4646]

One dollar per cupcake is expensive? My country sales a mini cupcake for like 3.50.

[@midorisinor8306]

i wouldnt feel as bad buying it for a dollar if it was a small company but its not-

[@miakiikazu]

i mean I thought the prices were that bad at my school cause it's £1 for a muffin that's 3x the size of this

[@fueledbypaintwater]

I usually sell for about $2 a cupcake for regular sized ones

[@KarnaksDreamofLife]

It’s less than i size of a quarter

[@soniapannu7715]

I did not know what "Baked by Melissa" was until I watched this video.

[@pinklemonaze9982]

okay?

[@romydvies]

"no matter where you live I can get you baked by Melissa" *Yanno America isn't the only country in the world* (I live in England)

[@mizugirll]

oXRomyXo wish I lived in England

[@romydvies]

-- aww the brexit is kinda ruining our country but I’m glad u think that. I would love to travel and live in other countries

[@mizugirll]

oXRomyXo ooo come visit in California!

[@AasthaHingar]

I wanna live in England

[@oatmeal262]

oXRomyXo America is not a country tho

[@fishsticks3729]

I don’t really like baked by Melissa, they’re very expensive for how small the cupcakes are. Plus they kinda tast weird, like uncooked dough with a lil icing on top. But I still eat them every now and then.

[@MrsSONJO]

This comment made me happy lol I wanna start something like her but I’m butthurt cause she had money to start with

[@vivioliravioli9164]

Lola I think they taste great

[@adrastos9464]

The cupcakes are good in my opinion, what annoys me is the price and the cupcakes in her cookbook taste nothing like the ones in her store

[@itsfizzycola]

but like they were working hard to make it so that could be why its expensive

[@liam6772]

Wait uncooked dough? -You do you boo-

[@Akendrick945]

Just sounds like a way to charge more for less.

[@danielaruizpuga3153]

Akendrick945 completo agree

[@TheSongwritingCat]

Yeah, pretty much. I feel like I mostly see them at work events or parties... somewhere there's a budget to waste money on this kind of expense.

[@FitnessSweets]

Akendrick945 Why are people so mad at businesses making a profit? Stfu!

[@kaitlynsandoval4734]

@@FitnessSweets dude, it's a dollar per cupcake. Even the video said that they are almost quarter size. Would you pay a dollar for something so small and non filling when you can go buy street food which is both bigger and more filling than a stupid quarter sized cupcake? No. I get that they are hand made and all, but for something so small, it should be at most 50 cents. So, it's you who needs to shut the f**k up.

[@Lawlzinator]

Probably less volume in one package of 25 cupcakes than a regular 6 pack of normal sized cupcakes

[@DarthFurie]

I've had these a few times, they don't taste like anything special and they're extremely overpriced lol. I wouldn't spend my money there but more power to her

[@jackkelly5650]

Agree, I had it at one of their first shops but they are PRICY $1 for a small cupcake

[@ruaridhprentice]

Lady: No matter where you live, I can get you Baked by Melissa Me: *goes on to website* *sees that they don’t ship to the UK* Me: You liar!

[@itsnothanss]

R P *tear drop* (Music plays) all around me are familiar faces..

[@Inkedalic3]

Americans seriously think that if they ship to all 50 states that means they ship to the whole world

[@electrocuti]

"No matter where you live, i can get you baked by melissa!" **sad irish noises**

[@emmiegabler8345]

Sooo true!!

[@strawberry5359]

**happy american noises** **which turn to sadness when its 1 freaking dollar for that teeny tiny thing**

[@anirizu4999]

1:48 “I can get you *Baked by Melissa”* At first: “Mk sounds normal Later: Omg

[@haileyhsiung2860]

"Baked in giant walk in ovens." The witch from Hansel and Gretel has entered the chat...

[@kaitlin2606]

The witch was going to replace her house for a gym, because of Conner Bailey. (From the Land of Stories series)

[@darkrules1]

Empire? Hardly. Never seen or heard of these until this video

[@aryk4002]

does that not make it a empire?

[@mc.lando006]

It's more that nobody has heard of it. In fact I haven't either so it's sortof a popular business locally than an empire

[@arnavshah122]

darkrules1 it’s really well known in New York and Long Island area

[@mc.lando006]

Exactly Locally Not global Lol

[@arnavshah122]

•MC Copeland• it’s an empire in the biggest US city so

[@ninimazi459]

“It’s a household name” Me- *Ive never heard of this company.*

[@insertusername4079]

Ella Becerra lol same

[@Beargio-cy3gg]

Insider needs to get over themselves

[@ninimazi459]

@awcutebby ?

[@FBotster]

@@ninimazi459 ignore her

[@nikki965]

Her presence literally screams sweetness. No wonder her desserts became huge success ❤️

[@plushbabyworld]

Mini cupcakes which is a mini version of regular cupcakes which are already mini version of actual cake when does it stop really people 🤦‍♂️

[@lotusjames2461]

At cake pops I think?!

[@neesam.1610]

@@lotusjames2461 no, what about a tiny crumb, with some icing on it?😑

[@actuallymitski6616]

That’s Kevin’s line from The Office😂

[@tayloral]

Master Hank Mini cupcakes are just oversized cake crumbs-

[@TheChristmasWarrior]

Good point

[@kingcc9999]

The rainbow cupcake on the thumbnail looks like a tide pod. Wish people ate that instead of laundry detergent when it was a issue.

[@notsofiasco]

No one gonna mention how thoughtful her brother is? My brother would laugh at me

[@syedaalishatasleem3946]

I love how she said she wouldn't be where she is today without her team , she's giving them the credit they deserve and not over praising herself, shes really humble ❤️❤️❤️🦋

[@stitch8589]

They be leaving out her bro. Man he motivated her to open a company. Someone give him some credit!

[@notsofiasco]

Ikrrr, idk why people are not talking baiut him in the comment section

[@PolarisVega]

"Household name" Right.... Never heard of them.

[@jamesultron854]

I respect anybody who gets fired from their job and blooms after. What a loving brother she has ❤

[@enam0001]

"90 options to choose from" That just turned me off, I'd pass out from the stress of deciding what to choose! 😬

[@paleobc65]

Hearing how her brother was the one who gave her the idea and supported her business is so heartwarming

[@tidepodpadthai2633]

I love how they act like creating a business like this is something you can just do overnight and it'll immediately take off

[@TM-mc3zn]

4:10 Or MABYE you could end up job-less and homeless for the rest of your life

[@FBotster]

@awcutebby it called a joke

[@vrinda9999]

@awcutebby aw look a sensitive snowflake

[@mennaahmed4501]

No one is talking about how lovely is her brother that supported his sister?!

[@w0ahz1]

I wonder how the person that fired her feels...

[@Beargio-cy3gg]

Probably doesn't count it as a loss.

[@helenms311]

Now I know why she was fired, she cant get the cupcakes delivered on time like she promised

[@aw8758]

LOL I worked at bbm and 1) the cupcakes aren’t made in the store 2) the cupcakes come in frozen and need to be thawed off, so if you go to BBM in the morning they will be semi frozen when you buy them 3) if you work there you can eat as many cupcakes as you want while in the clock so you get sick of them 4) THE SUGARRRRR!!! The cupcakes are all sugar so be mindful 5) I’m surprised they’re showing the cupcakes even being man because it was SUPER too secret there I worked there, you would get in trouble for even asking where they were made or what the recipe is 🤷🏽‍♀️ I had fun working there all in all best of luck to the company !

[@caralinecapdeville1166]

Also interesting to note, if you order them online they ship to you frozen as well. You have to thaw them in the fridge before you can eat them. Not that it’s an issue, it assures freshness after all. But it’s a total buzzkill having to wait an hour before you can enjoy your birthday treats!

[@shatogirl]

a w no shit they’d be frozen. they’re still hand made. and all cupcakes are all sugar dumbfucks

[@putodango]

@@shatogirl woah calm down and use better word when you can

[@juliechin652]

I just love how she’s not one of those CEOs who act like they’re boss. She the exact opposite, she helps and I just love ❤️ her! Btw her cupcakes are so good!

[@lennychan8230]

They taste like LGBullshiT and Libtardianism

[@aespugic]

Lenny Chan someones mad

[@lennychan8230]

@@aespugic Nah, they really taste like one. These cupquakes is the physical embodiment of above-mentioned derogatory concepts.

[@stephanies2705]

Yea ok, try working for her 🙄 that’s a whole different person.

[@Beargio-cy3gg]

not really, she probably has no say in her company, and her cupcakes are overpriced

[@amberleighqqqq]

It’s fun, beautiful and represents every thing good in the world.” You forgot one thing.... it’s expensive

[@laiabear3986]

Imagine being her child....... when you’re craving something sweet and you can just go to your moms shop and get free cupcakes🤤🤤

[@izak5775]

Imagine having gratitude for the things you have

[@ericawalsh6251]

Imagine her bringing in her mini cupcakes in for the kid's class, and then that kid being bullied because mini cupcakes are objectively horrendous

[@trobosajalahanying9923]

“No matter where you live i can get you Baked By Melissa” But i live in Mars

[@denverbajio9752]

No, the sun

[@trobosajalahanying9923]

Denver Bajio lol😂

[@stmacfarlane7908]

0:09, they showed that clip like a billion times but it still is the most satisfying this ever!!

[@ameeramahmood3571]

Those people who fired her must regret it .

[@smalltiny]

probably not, she sounds super annoying. but good for her!

[@SlitheringDemon]

Cupcakes? Trivago!

[@lonewolfcello9814]

😂😂😂

[@entertainmemtonitsfleek2863]

Lolzzzz

[@putuwidiasari4252]

Are you healthy?

[@poonamdubey1702]

XD

[@user-rk1ck1hw9i]

Bro thats not how you use the meme-

[@Ctrl9795]

Melissa seems like a really nice and fun person to know. Im gonna buy some cupcakes, bye😃 Have a nice day

[@uhhfrance2564]

as someone who has had baked by melissa multiple times, i just want to say that yes, they are a good as they look and sound.

[@phatasticmeemo]

People complaining about the price need to understand that these are usually made for gifting, parties, or as a special treat. You don't go there everyday unless you've got some deeper pockets and a giant sweet tooth. They also have to charge that much because of the variety they offer and their location. Overhead people, overhead. So easy for people to complain but I see no one starting up a similar business and attempting to lower the prices.

[@IsobelGrace]

I’m going to New York tonight and this came up in my recommended and there’s a baked by Mellisa right by my hotel!!

[@danivasquez1984]

So were the cupcakes good?

[@mayadrawz3702]

"No matter where you live i can get you baked by Melissa" Mommy i don't wanna be baked......

[@katiepreston6199]

Lady talking: “In giant walk in ovens” Me: *scoffs, “my oven is barely big enough to fit a cookie sheet.”

[@rmgames5998]

Melissa was a girl in my Highschool and she always used to have some weed w her when she came to parties. So my friends and I started to get „baked by Melissa“ every single weekend big time.

[@user-xz3lz2cp1q]

Really? 😂😂

[@user-xz3lz2cp1q]

RMgames oh wait are you talking about another Melissa ?

[@kayydeed.7568]

Yessss! I had these cupcakes for my first time last year. Not only were they delicious but the flavors were endless. You can get just about anything you are craving. I freaking love them!! They also come with a cute cupcake sticker and a tattoo which is just too cute 😊❤️🧡💛💚💙💜🖤

[@username15yearsago52]

1:38 I mean that packaging is cute for gifting.

[@twigtoyoulater]

"I can get you baked by Melissa!" *_that went 0 to 100 real fast_*

[@Theegirll19]

Taking the tidepod challenge to a new level.....🤣🤣😐🤦‍♀️🤦‍♀️🤦‍♀️

[@-hopper]

"you can taste a rainbow in your mouth" .. Skittles you have a new rival

[@anneeeev]

Awh she’s so happy and full of life

[@sanjanaheralall3225]

Can I just say those cupcakes are seriously goals

[@imanimaldonado1626]

This is actually so cool, honestly just motivates me to start my career NOW 😂

[@sophialanchipa1324]

I got baked by Melissa cupcakes for my birthday and they were DELICIOUS!!! They're so DAMN GOOD!!!!

[@lexie02jones25]

"So at the end of the day, maybe losing your job isn't the worst thing in the world, you could start your own multimillionaire company one day and doing what you love"- so true! I agree.

[@azschalter]

4:13 OMG look at this smile! 🥰🥰🥰

[@gilliansmith6483]

my mom gets a box of these from her job every time it’s her birthday and it’s sooooo good

[@stanley.le.crookshank]

“No matter where you live, I can get you baked by Melissa.” Alright, hand me the weed.

[@aaliyahcousins4159]

I did not know that tie dye was a flavor 2:24 😂

[@miloslavmasar]

Signarure flavor. That means they invented it.

[@queenandgoodomensfan6359]

The people who fired Melissa must be in regret 😵😂

[@graciebells4551]

Actually some of the most delicious, flavor packed cupcakes I’ve ever had. Perfect with a glass of milk.

[@lookitsdd5204]

That is so beautiful how her brother supported her.

[@kitten6481]

Everyone : "I don't want to be put in a oven" Me: *W E E D*

[@frogfroggerson9431]

Does this company have a 'make your own' cupcake? Where you choose the toppings and colour? Cos if they don't they NEED it!!!

[@denverbajio9752]

Ya i hope so

[@nishitha.p8384]

"NO MATTER WHERE YOU LIVE" - MELISSA ME: EVEN IN INDIA??😋

[@Angel-om2ec]

I can’t with the sprinkle pour 😭 it’s so satisfying

[@quarky9303]

Ohhh so thats the store i saw pass by yesterday Baked by Melissa wow nyc has really cool food stories!

[@aanyap]

1. I live in the us but what about uk that's not "everywhere" 2. that's way to overpriced for a multi million brand, if its a small business I understand, it definitely started off as a small business she coulda decreased the price a lil bit 3. who else never had even heard of baked by Mellisa?

[@Bonechoke]

“Where ever you are, we can get you baked by Melissa!” Me: aight, how I get them shipped to Hong Kong then?

[@kermitthekitten]

“No matter where you live, I can get you baked by Melissa!” Ngl that just sounds wrong

[@MAFLORENCIA]

1:47 *“No matter where you live, I can get you Baked by Melissa”* _h a -_ *_*Sobs in Central America*_*

[@rorosu971]

Her soul is as sweet as her cakes💜

[@ec169]

I swear New York has everything 😂

[@madsgracie]

the amount of times i’ve watched this video is a problem

[@someoneissomeone6382]

3:04 just don’t do what the name of it says!

[@ImChulis]

I've been trying to find this company for 5 YEARS. Every single day my dad would bring these whenever he would be done with his job at the end of the day.

[@camibreitling1481]

That's a super supportive brother! Respect!

[@maliharahman164]

The green one was the best

[@ImtiazAhmed-re8ng]

আন্দা গুন্দা

[@maliharahman164]

2:14 check it out

[@jennabreedt5197]

We went there on the companies Birthday and got a lot of free cupcakes! THEY ARE TRULY THE BEST

[@samulookii]

I'm so happy they don't like pile the icing on the cupcakes

[@peacefulpie9660]

I usually hate frosting but the only frosting I like is the frosting on Baked by Melissa mini cupcakes. Delish!

[@dynamiteeinaa879]

Smart woman, its nice to see regular people making it big in life!

[@Theegirll19]

People wanna complain about how you should not eat tide- pods.....but they making stuff (rainbow cupcake) that look just like tide-pods😂😂😂😂😂

[@aylarose2581]

Video: no matter where you live I can get you baked by Melissa Me: *cries in england*

[@serene7784]

"No matter where you live, I can get you Baked by Melissa." Hey, I'm from Philippines, can I get one? HAHAHAHAH

[@rabbitquartet9273]

😂😂

[@nilagangbaka4184]

We all need a brother like hers.

[@greep1597]

I bought these a few days ago and they are SO GOOD! I recommend them 👍