How Berner Built Cookies To Stand Out In The Cannabis Industry | Forbes

Forbes figures that Cookies generates around $50 million in annual revenue, and with high margins, is conservatively worth $150 million. CEO and founder, Berner mixes his love for cannabis and music to build the Cookies brand we see today. A brand whose inventory can sell out in hours.
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[@peterkaniuk8909]

Berner said it was magic. Thats how humble he is. He worked hard for this and stood by his beliefs and dreams and got himself to where he is today. Salute

[@VVvvvvvvvvvVVx13x]

Are you blind ? This man pushed powdered mildew in nice discreet Cookies bags. Ol boy been selling y'all od for 60 for the longest. This guy doesn't even fuggin grow. That's like me taking credit for the statue of liberty only because I know it exists. I've seen this schiesty side the "Cookies" brand and I'll never support anyone who knowingly has pushed trash to his loyal ones. Enjoy that boof , hope you don't get a dead bird in a bag. This dude only cares about the money and not Nair one of y'all should believe otherwise.

[@Lucho0335]

Salute#

[@jessecantu5130]

It was god 🙏🏽

[@adamplentl5588]

Turns out it wasn't magic, its all he employees he underpays.

[@precy940]

Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅

[@LiveWayOut]

Berner is just a straight G. The music, the stories he tells, his brand. Been bumping you for over 10 years man. Stay up!

[@luisrivera7863]

Exactly stories ask him who the creator of 🍪 😆 🤣 my Nikka cookie monster rip the original

[@jackblack7797]

His music garage

[@Darkstar-rg8ze]

😂lol

[@reivang7196]

@@jackblack7797 you not serious? His music fire made for the pushers and drug dealers

[@AwokenEntertainment]

Berner has done so much for the culture, yet remains so humble..

[@jackblack7797]

He aint do shyt but make profit off weed lol but its a very good profit

[@Genxpoppy]

He done alot like ignore mold problem from what I hear. Got his 420 m rad source irradiation machines to avoid dealing with real problem!!!

[@Genxpoppy]

When he found out he had cancer maybe he should have jumped in Rad Source 420 machine and irradiated!!!

[@buffalosolider206]

@@jackblack7797 the fact that he’s on Forbes shows he’s making it mainstream accepted, he has always been an ambassador of the culture. A lot of people sell weed. Cookies is about the culture.

[@catfishman9516]

No he hasn’t. He’s a culture vulture

[@AdamArizaga]

Berner shows that having supportive parents make a big difference in their child’s life. He motivates me because my parents were hard working but never worked for themselves. I’m trying to change that in my family tree and raise my child to do the same.

[@ARPorganics]

Berner is amazing how he chooses his words when expressing the truth. Im glad to be able to witness this man get to where he's at now. Much respect.

[@crisnmaryfam7344]

Truth is, Hes Fake AF... kzbin.info/www/bejne/r528gaiFmJadjsk

[@ty96960]

Have always admired this man and his attitude, such a humble guy big respect

[@alecmclean9178]

Bro you are a fighter you are a cancer survivor!!!!! Love you Berner from the 518 in New York the capital. I live in the mountains run that greenhouse life brotha. You're one of my heroes. I have had 6 colorectal surgeries and I'm 28 years old. Love yuh bro!

[@nathanking9083]

Fellow 518er....its a hole lot of hype...hype =$...u know n I know ...theres just as good if not better right here in the dacks...

[@reperreper7005]

@@nathanking9083 maza faka

[@JB-uu3oj]

Keep staying up bro! Hope you're feeling well

[@artistrevolution1016]

His mom was very understanding😲 & it paid off!!

[@datboidego]

I remember listening to Berner music back in 2006 in the Bay Area, such different times man, he has come a long way from the way he used to live before all this fame and success.

[@TheDalesReport]

What an all star in this industry. Truly incredible what he’s done with so many current regulations with branding limitations.

[@crisnmaryfam7344]

Hes a joke - Find out how ? kzbin.info/www/bejne/r528gaiFmJadjsk These guys built "cookies".. Berner is just half assed rapper trying to make money thats all. Hes a cancer on this industry... like ignore mold problem... "all star" selling moldy weed.

[@DirtyFrankDahmer]

Schwag

[@urbantragedy7207]

This is literally Berns year. Been a crazy journey watching him grow the past few years. Dude deserves it.

[@JoshThaMann13]

you must be stupid if you havent watched his career. go watch wax room with him and nipsey. they been on this "sold their soul" hype. He just wasnt a sacrifice like NIP.

[@DirtyFrankDahmer]

1 year later, nobody cares.

[@bloodOntheStep]

My friend from Cali used to talk about Berner so much in 2012 much respect

[@lacascadaobregon]

Weekend at Bernie’s my favorite album. Been in the game since packs were 5 stacks in Az. Shout out all my AZ people all my Califas people. We made it

[@Speedy_Delgado]

Berner GOAT 🐐 🇲🇽💯💯

[@GregChrist1]

Big Bern on Forbes 💚💚💚 Dude is so major!

[@ryandarko2115]

I think Berner is just great man makes my day better learning how much of a giver he is

[@Joey-vw1id]

Berner is the man 💚🌱 I have a lot of respect for him, I wake up listening to his music Everyday!

[@nkonghojoel9866]

Hello I got top grade magic mushrooms, lsd, dmt and chocolate bars I just wanna know if you need some

[@W220MAFIA]

In my times of lows right now I always turn to Berner and god they always get me back on my 2 feet 🙏

[@vizzybabyy]

Love seeing what he's built. Very humble man and also wants to see people succeed and have a seat at the cannabis table.

[@twofour8790]

Berner and Nipsey is what I bump all day

[@duranbodasing]

He paved the way for global brand recognition - I’m a fan & I have created the sequel brand to compliment what I have learned from him. Xo

[@JLove_007]

That brotha is FREE… Congratulations bro!

[@mydogsbestfren7490]

Yo Berner.. i remember listening to your music in 2014 and saying to myself " i believe u ".. u called your shot and u took it.. your energy is contagious and u give so much to music and this world.. u will always inspire me to keep pushin 🙏😎💨💨💚💛❤️🔥🔥🔥🔥💎💎💎💎💎

[@aa-jx5zz]

Damn 2014 u must been in high school or right out i bet?💀💯😭

[@mydogsbestfren7490]

@@aa-jx5zz i was 23 goofball

[@aa-jx5zz]

@@mydogsbestfren7490 oh so u not from cali then?💀💯

[@joesmith4821]

my parents are really into that. YOUR WORKING HARD. YOU MADE IT. they cant get enough from you to be worth going around you.

[@mariomcclain8266]

Thank you Great God for getting him through that cancer.

[@krakenmcbubble6275]

Nothing but love for Big Bern!

[@GasMan1017]

Berner is a Legend in the game!!! 🔥🔥

[@KimberGeorge]

I made a quality search and I was able to get some magnificent XTC mushrooms Xanx lsd dmt gummies cannabis and other product from this online store.

[@chadscott1462]

As an upcoming cannabis entrepreneur he gives me hope 😌

[@jonolson5397]

Good luck lmao

[@mrbinspire]

I love Berner, such a chill guy

[@MattBro93]

did he say he was fighting stage 3 cancer. bro is a legend!

[@Bootboi337]

500 million in revenue and 410,000,000 net worth berner is on top and yet very humble 💯💯 he also opens a lot of doors for people. I respect that about this man.💯💯

[@theboredblueberry]

Sweet story and sounds like he earned his way💚👊🏻💯💨💨💨kudos bro

[@MichaelTorres-jy7kp]

One of the hardest working Entrepreneurs ever

[@rachellee6731]

I loved this story, and will hopefully be able to connect with you soon. I am a Las Vegas cannabis consumption lounge applicant. I also applied for your minority program. Wow and musical talents, congratulations on your music endeavors.

[@nickm4974]

Shout out Vegas I'm in 916

[@GrimReaper369.]

The people connecting part is so true

[@R1val909]

Berner is a very high level speaker

[@connorhansen3226]

No wonder he was able to charge 70$ for an 1/8th

[@shelll9254]

Your right Cannabis brings All peoples together!!! And Music helps keep it real! ✌️💗

[@ZaOnly420]

Berner is a inspiration frfr . He's a genius

[@kbud3659]

he doesn't even grow it himself, and he doesn't like paying the people he works with, ask compound genetics

[@younguofficial310]

Reporting live from lynwood CA letsgetit salute #legendary #Berner

[@Array_of_objects]

I'll tell you how "Berner" built "Cookies" to stand out. Take every major strain, OG Kush, Tangie, Cheese, Sour Diesel, Durban Poison grow the beans and take the F1's and rename them to food names like "Girl scout cookies" (durban poison, OG). Most grower would pay respect to original lineage, but Bern had the tenacity to basically rename everything so he can brand it.... I think its all lame

[@thomasardizon1430]

Doesn’t even smoke that good either lol

[@topshelfrizz69]

This dude is a major inspiration in my life foreal.

[@dimebagjosh2007]

It's wild to see him say they're trying to get out to more small time dispensaries. They just literally launched a Cookies crossover with my homestate dispensary of WV. Much love Berner! Apples and Bananas is fire!!!

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@WallstMack]

My guy changed the game for bud! … I appreciate you! … I’ve been smoking top shelf for a minute now lol ⛽️ 🔥🙏🏾 🍪 🍪🍪

[@McCallHall1]

Very well done. He’s super inspiring.

[@none126]

Burna is a legend. We probably don't agree on everything but I respect his hustle, passion, & dedication.

[@robertwatts5071]

Where underground meets above ground and the mainstream you’re a legend and an inspiration Berner peace ✌️⚡️⚡️

[@faciothe1st844]

Berner Is a Living LEGEND ! Plain N Simple

[@megclifton6692]

Bahahaha never heard of the guy

[@OfficialMELror]

@@megclifton6692 you have now. He is the weed man! One of the icons that represent the west coast

[@megclifton6692]

@@OfficialMELror bahahahaha I didn't even watch the video nor do I care still don't know who he is...I've been growing kronik weed before that dude was alive lol....Dudes like him ruined the locals from providing an income to support their families and communities...I can't stand dudes like this honestly no ody I know has heard of this guy....Turning marijuana into a corporation was a terrible thing 100% He might be someone to you but not in my World...

[@megclifton6692]

@@OfficialMELror Born and raised on the West Coast

[@OfficialMELror]

@@megclifton6692 yeah right. i doubt that.

[@davethomas543]

Everything wrong with todays weed industry . Nothing but hype , flash , and marketing. But ya , fire on the gram bro................

[@stonermillions]

The goat 🐐 🍪✨

[@erkyderky]

It’s even more amazing that their flower isn’t even in the top 15% out here. Cookies is like a 7/11, everything is prepackaged. Can’t smell it or pick out your own buds.

[@petercolpack573]

I'd rather have Afghan or Bubba.

[@angelmonroy9644]

@@petercolpack573fuck yea some good ol BUBba kush

[@garyhonas1848]

Just did my interview for this company in FL 🤞🤞 CEO seems humble ASF ...so much different than Trulieve 😅

[@bagchaser2k789]

Take note 💯 this man is a marketing genius shout out the big homie Bern #cookiestotheworldandback

[@YoCee420]

Heard him rapping 13 years ago I would've never expected him to be this big! Salute to you 👏🏾👏🏾

[@movingnaturefilms]

Berner built the business on other people's work.

[@nickm4974]

He's just rebranding flower

[@PicklesLaFae]

While also causing the largest bottleneck of genetics the cannabis world has ever seen. We're losing so much great herb to crappy cookie crosses

[@m6a6t6t2]

jbreezy has the records

[@tuemose22]

berner is the king, he has always been a true guy in weed. and a pure lover, of all weed can give you. and give the world, as a awesome medicine...

[@passaway5471]

Berner is one of my inspiration. Sadly i couldnt practice growing that much. I hope it becomes legal in my country :(

[@Eeasezy]

But remember Berner did it all before it was legal too. Don't let it stop you..

[@passaway5471]

@@Eeasezy yeah, i just cant maximize it that much like how it's supposed to be. Too risky, but thanks to you bud! Appreciate your message :)

[@precy940]

Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅

[@jamesbeck7505]

love the way this guy talks and tells a story

[@luxurycarhacking]

STRONG AS DEATH ITSELF ❤

[@cieloreylopez5382]

Shoutout to berner for changing the game and the word. Forever go down as a Goat, a Legend, The Don.

[@KKILLIAN]

big bern you MADE it! love from pennsylvania

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@bigDOGKUJO]

Wow, Berner On Forbes.. We’ve come A Long Long LONG way… Stay Up Berner, You Got This

[@danielalmond7823]

Props bro 🙏 living your dream. Makes me believe in myself watching this 😎

[@PedroPeyolo]

Brotha Bern was @ the right place @ the right time 👌💚

[@zaccarman6683]

You guys need to learn about rosin and spread why it's so wonderful. Solventless extracts are amazing. So much better for you without the chemicals. Incredible flavors and so smooth.

[@Derty_the_grower]

Yep.

[@traviswest8912]

Yo congrats to you bro keep doing what you doing they need to make it legal in Ga

[@scarshooter2612]

Berner the goat

[@bobbygilstrap9221]

So Ready. My Brother 😎😎😎😎

[@pondpopper1622]

Bern has and will always be an incredible inspiration to me. So humble but bout his biz 🍪💨💚

[@SilvioGrandal-gc8ep]

God Bless brother! You truly inspired me with your story, Thank you! 🙏🏾 🤍✨

[@phillipjmontoyapmoney]

He is a legend 💪🏼

[@SpelareTV]

This man is my inspiration 💚 I dropped out of pharmaceutical business school, work now only part-time at my favorite store, and the other half of time I spend with brokerage or my dreams 👌🏽 everyone can do it, if you're passionate about it 💚

[@hunteranderson1546]

Makes sense why this stuff costs so much in Canada. To import must be insane but the products are crazy good

[@TheFarmacist]

The cookies in Canada is grown in Canada. It's so expensive because you are paying for a brand instead of quality cannabis.

[@fwnoey5659]

how much does it cost ?

[@danieldeleon8001]

The Cookies brand products are expensive here in the U.S. too!

[@HRpckzz]

Bruh cookies are mid stop thinking cookies is that top shelf 🥱

[@jeremiahpoblete510]

@@HRpckzzBay Area, CA has the best in flower.

[@cornfedcountry7576]

Sure wish Cannabis was legal in the rest of America. Sure wish we can have this freedom here in America!

[@dirp2367]

Over hyped bud, berner is a marketer. He did connected co dirty.

[@dustinocallaghan7570]

Yup, cookies is so lame. And so are his followers. Hyped up garbage clothing and weed. People just trying to be cool and fit in I guess.

[@manuelwhite7401]

I’m glad I met Berner he is a true Legend 420

[@kbud3659]

he's not a breeder just a good marketer

[@dustinocallaghan7570]

I think he just got lucky, I can’t stand cookies clothing or people that rep it. Weed is way overpriced and just hyped for their followers

[@mindfulnessorganix1588]

@@dustinocallaghan7570 why you hating so much worrying about him his brand or what people do with their money

[@mindfulnessorganix1588]

Definitely a great marketer business man

[@kbud3659]

@@mindfulnessorganix1588 I hope i get an opportunity to do business with him one day

[@dustinocallaghan7570]

@@mindfulnessorganix1588 He’s not a breeder or anything special. Jigga is the real man behind the strains that were created and he’s even been long gone from the scene because it’s all about making money for berner. I will never give him a penny and people should wake up to the big cannabis business that is designed to take your money and have the last laugh. I’m not a cookies groupie and don’t give two shits about any of these brands. Marketing is how they get you to become a blind person following the other blind people.

[@swaggzhearnicane212]

Definitely been tapped in with berner since Urban Farmer have most all his albums! That's so Epic! An interview with Forbes! Was at the Cookies opening in Tempe, AZ got to shake Big Bern's Hand! It was Legendary! 💯✊🏽🏁

[@stickman9009]

Yea this is the type of person I want at the top of the cannabis industry none of these politicians love this mans energy

[@mrsweetone512]

I still haven't tried any Cookies but I'm excited to grab some soon.

[@SuperLazyCat]

It's overpriced mids...it's really sad how bad Cannabis is now adays. No one got fire anymore.

[@loyaltyrich5115]

@@SuperLazyCatso I should save my money and don’t take the trip to Los Angeles to cookie store

[@crisnmaryfam7344]

Oh they stand out alright. For selling moldy shiz. Ill pass. Overpriced, inconsistent. Want good stuff, find a legacy operator. With passion for what he does, not a passion for purely making money.

[@mandomarley3348]

The plug . The business man. Berner keep on going brother

[@realitychallenged4488]

Worst brand out there, Cookies is a joke

[@dustinocallaghan7570]

Yea, hyped up lame clothing and people don’t even second guess what they are paying for. If it says cookies on it their followers will buy it. You can always spot them because they all roll together wearing cookies hoodies and hat, like how is that original ? Stupid as fck

[@DJJDSKREWED]

mad love for bern been my idol for long time !

[@raulrojas7275]

Ahhh cookies. The Budweiser of cannabis. Cookies is garbage. Not a craft cannabis. No quality whatsoever, just find the cheapest grower in each state an pay them to produce garbage.

[@Richking213]

Owww that’s harsh my guy lol

[@thekingcandyman]

thats all i need to do is find a grower? im trying to make a bigfella weed bar lol

[@antdateaze]

This man is my inspiration

[@robbie1212]

True inspiration Berner is.

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@anhluu-xb2tt]

Berner said it was magic

[@h.mtz.9313]

Its easy to get rich when you charge 80 for 3.5 plus tax 😆

[@dustinocallaghan7570]

Hyped for their followers, such a lame clothing line too. People are so dumb for paying those prices just to be “cool”

[@supportmyresistance]

It’s just like Starbucks movement. People like to overpay for coffee just to be fancy.

[@bumq5514]

@@dustinocallaghan7570 if you broke mfs think about what it took to get the brand to that level and read 1 econ textbook you'd understand why its able to be priced the way it is

[@JB-uu3oj]

Northern Cali pride ✊️

[@ThaSilentOne420]

LMAO Berner is the face of cookies those of us in the know . Knows that koreans of cali really own cookies

[@fittedzack2523]

FACTS then a MF. As a Marijuana Dispensary owner in Cali I legit could not do it without the Asians from LA🤣💯🙏

[@cleanthestreets9564]

It’s a Mexican cartel front, they use Asians as pawns

[@carlosm.3426]

is koreans of cali a gang, cartel or what? didnt find anything when i googled koreans of cali

[@angelmonroy9644]

Sherbinksi

[@oimamochki]

What Berner does is laundering cartel money.

[@getbandsgetback]

why does everyone say that? where does this come from

[@getbandsgetback]

@@MrPink5754 if you knew about the cannabis market you would know that they blew up during COVID. lots of people had money during the pandemic and they were spending it on “boutique” or “exotic” cannabis brands such as backpack boyz. you are really reaching

[@getbandsgetback]

@@MrPink5754 i was referring to the deleted comment about backpack boyz

[@getbandsgetback]

@@MrPink5754 hahaha ok i saw your little 60$ 8th comment too. if you’re mad you smoke mids in 2022 just say that

[@Findthatyeti]

Idk if it’s true or not but I heard Berber didn’t create the GSC strain but he stole the claim from someone else.

[@angelmonroy9644]

Sherbinksi made it. Look him up he got fire strains in clubs too but I’m pretty sure I’d he stole anything people would retaliate

[@chadkline4268]

Well, so much for cannabis preventing cancer 🤔

[@AkatsukiShadow]

That's a crazy inspirational story. I never would've thought of that when I saw this brand. Very cool cover Forbes!

[@Thaligamathor]

It's amazing to think Berner is behind this. Much love to this legend ❤️

[@Thaligamathor]

@The Drop Las Vegas changed it cause that's very true 🙏

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem".... they didnt have a mold problem when "connected cannabis co" grew all their stuff.

[@jaked1908]

$75 for a Cookies 3.5 as a Jersey medical patient😭

[@misc.shorts]

Don't buy cookies bro. It's just like high end clothing. Overpriced and there's 8ths for like 40 that are just as good If not better

[@TheVictorguereca]

@@misc.shorts ^ FACTS!! Cookies sells a lot dry prepackaged stuff.

[@EffinUrMom69]

@@TheVictorguereca cookies dispensaries in the SF Bay Area are the cream of the crop. Hands down the most exotic stuff you will ever see.

[@edwardelenes5589]

@@misc.shorts I've got cookies brand for as low as $25 in California. The top end is usually $45-60 but depending on the strain it can be cheaper. Also always check your packaging date.

[@misc.shorts]

@@edwardelenes5589 the cheapest thing I've seen is $14 1g pre rolls

[@williamjames6462]

i like cookies thanks for sharing with canada vic city here brother

[@verse8833]

Cookies are mid AF. You’re basically just paying for the name.

[@proz71ful19]

All the same too

[@benitalpaxton8120]

So extremely proud of you... Forbes did right by bringing you in!!! 💚👍.

[@LucaScolari]

Cookies is so stupidly overrated and has such high brand awareness that they can get away with their products for an extremely marked up price.

[@edgarmedina2130]

I gotta agree with you on this one!