How Berner Built Cookies To Stand Out In The Cannabis Industry | Forbes

Forbes figures that Cookies generates around $50 million in annual revenue, and with high margins, is conservatively worth $150 million. CEO and founder, Berner mixes his love for cannabis and music to build the Cookies brand we see today. A brand whose inventory can sell out in hours.
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[@peterkaniuk8909]

Berner said it was magic. Thats how humble he is. He worked hard for this and stood by his beliefs and dreams and got himself to where he is today. Salute

[@VVvvvvvvvvvVVx13x]

Are you blind ? This man pushed powdered mildew in nice discreet Cookies bags. Ol boy been selling y'all od for 60 for the longest. This guy doesn't even fuggin grow. That's like me taking credit for the statue of liberty only because I know it exists. I've seen this schiesty side the "Cookies" brand and I'll never support anyone who knowingly has pushed trash to his loyal ones. Enjoy that boof , hope you don't get a dead bird in a bag. This dude only cares about the money and not Nair one of y'all should believe otherwise.

[@Lucho0335]

Salute#

[@jessecantu5130]

It was god 🙏🏽

[@adamplentl5588]

Turns out it wasn't magic, its all he employees he underpays.

[@precy940]

Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅

[@AwokenEntertainment]

Berner has done so much for the culture, yet remains so humble..

[@jackblack7797]

He aint do shyt but make profit off weed lol but its a very good profit

[@S.P.O.C]

He done alot like ignore mold problem from what I hear. Got his 420 m rad source irradiation machines to avoid dealing with real problem!!!

[@S.P.O.C]

When he found out he had cancer maybe he should have jumped in Rad Source 420 machine and irradiated!!!

[@buffalosolider206]

@@jackblack7797 the fact that he’s on Forbes shows he’s making it mainstream accepted, he has always been an ambassador of the culture. A lot of people sell weed. Cookies is about the culture.

[@catfishman9516]

No he hasn’t. He’s a culture vulture

[@LiveWayOut]

Berner is just a straight G. The music, the stories he tells, his brand. Been bumping you for over 10 years man. Stay up!

[@luisrivera7863]

Exactly stories ask him who the creator of 🍪 😆 🤣 my Nikka cookie monster rip the original

[@jackblack7797]

His music garage

[@Darkstar-rg8ze]

😂lol

[@artistrevolution1016]

His mom was very understanding😲 & it paid off!!

[@ARPorganics]

Berner is amazing how he chooses his words when expressing the truth. Im glad to be able to witness this man get to where he's at now. Much respect.

[@EverythingCannabisTV]

He is incredible with choice of words I thought that for years

[@crisnmaryfam7344]

Truth is, Hes Fake AF... kzbin.info/www/bejne/r528gaiFmJadjsk

[@ty96960]

Have always admired this man and his attitude, such a humble guy big respect

[@user-gb1ts4ml3c]

Berner shows that having supportive parents make a big difference in their child’s life. He motivates me because my parents were hard working but never worked for themselves. I’m trying to change that in my family tree and raise my child to do the same.

[@TheDalesReport]

What an all star in this industry. Truly incredible what he’s done with so many current regulations with branding limitations.

[@crisnmaryfam7344]

Hes a joke - Find out how ? kzbin.info/www/bejne/r528gaiFmJadjsk These guys built "cookies".. Berner is just half assed rapper trying to make money thats all. Hes a cancer on this industry... like ignore mold problem... "all star" selling moldy weed.

[@WhyDoIKeepFuckinUp]

Schwag

[@NicoleCtirad]

I started smoking cannabis years ago as a teenage, later switched to cigarettes. Spent my whole life fighting Cigarettes addiction. I suffered severe depression and mental disorder. Got diagnosed with ADHD. Not until my mom recommended me to psilocybin mushrooms treatment. Psilocybin treatment saved my life honestly. 6 years totally clean. Never thought I would be saying this about mushrooms.

[@Ronkaja]

Amen God bless people. Save your health save your mind. Life is better without heroin, cocaine, alcohol and cigarettes. And you have more money in your pocket. God bless everyone who has rejected the devils intentions to be addicted to alcohol and cigarettes etc which can cause so much damage to health.

[@Bastianbishops]

Can you help me with the reliable source 🙏. I'm 56 and have suffered for years with addiction, anxiety and severe ptsd, I got my panic attacks under control myself years ago and they have come back with a vengeance, I'm constantly trying to take full breaths but can't get the full satisfying breath out, it's absolutely crippling me, i live in Germany. I don't know much about these mushrooms. Really need a reliable source!! Can't wait to get them

[@SusanaGomez-mp8sk]

YES very sure of Dr.benfungi. I have the same experience with anxiety, depression, PTSD and addiction and Mushrooms definitely made a huge huge difference to why am clean today.

[@DonnHowes]

Congrats! I'm really happy for you that your mom decided to help you. I always admire those who beat their addiction. Knowing it's possible to fix your life knowing there's people out there that have done what I thought was impossible gives me hope I will make it through as well. Those who share their experiences don't know how much it helps when you're about to give up, it gives you the strength knowing somone who actully know what it's like to go through this tell you it's possible, it's not the same somone telling you you can do it when they have no idea what it's like, but hearing somone who knows what it's like that helps a lot since you understand it firsthand and made it out gives so much hope. so thanks for sharing.

[@Mrbreakthabih._]

@@Bastianbishopsi suggest crack

[@bloodOntheStep]

My friend from Cali used to talk about Berner so much in 2012 much respect

[@vizzybabyy]

Love seeing what he's built. Very humble man and also wants to see people succeed and have a seat at the cannabis table.

[@datboidego]

I remember listening to Berner music back in 2006 in the Bay Area, such different times man, he has come a long way from the way he used to live before all this fame and success.

[@lacascadaobregon]

Weekend at Bernie’s my favorite album. Been in the game since packs were 5 stacks in Az. Shout out all my AZ people all my Califas people. We made it

[@alecmclean9178]

Bro you are a fighter you are a cancer survivor!!!!! Love you Berner from the 518 in New York the capital. I live in the mountains run that greenhouse life brotha. You're one of my heroes. I have had 6 colorectal surgeries and I'm 28 years old. Love yuh bro!

[@nathanking9083]

Fellow 518er....its a hole lot of hype...hype =$...u know n I know ...theres just as good if not better right here in the dacks...

[@reperreper7005]

@@nathanking9083 maza faka

[@JB-uu3oj]

Keep staying up bro! Hope you're feeling well

[@GreenthumbMafia]

In my times of lows right now I always turn to Berner and god they always get me back on my 2 feet 🙏

[@younguofficial310]

Reporting live from lynwood CA letsgetit salute #legendary #Berner

[@urbantragedy7207]

This is literally Berns year. Been a crazy journey watching him grow the past few years. Dude deserves it.

[@JoshThaMann13]

you must be stupid if you havent watched his career. go watch wax room with him and nipsey. they been on this "sold their soul" hype. He just wasnt a sacrifice like NIP.

[@WhyDoIKeepFuckinUp]

1 year later, nobody cares.

[@GregChrist1]

Big Bern on Forbes 💚💚💚 Dude is so major!

[@ryandarko2115]

I think Berner is just great man makes my day better learning how much of a giver he is

[@Juancarlos-hl9vg]

Respect real one in the game love you brother stay strong and safe..thank you!!

[@SouthAfricanCannabisExtraction]

Really fascinating to have seen the rise of Berner and Cookies 👍 Sets a great global benchmark for the potential of cannabis brands if we can move past United Nations dogma limiting governments embracing this beautiful plant.

[@lupe9249]

👆👆💨💨

[@joesmith4821]

my parents are really into that. YOUR WORKING HARD. YOU MADE IT. they cant get enough from you to be worth going around you.

[@mikem3667]

Proud of you bro! U look great! One love from Akron

[@DJJDSKREWED]

mad love for bern been my idol for long time !

[@danielalmond7823]

Props bro 🙏 living your dream. Makes me believe in myself watching this 😎

[@McCallHall1]

Very well done. He’s super inspiring.

[@nicemmmm]

🐐🐐❤️❤️ humble & deserving, he’s a g

[@robertwatts5071]

Where underground meets above ground and the mainstream you’re a legend and an inspiration Berner peace ✌️⚡️⚡️

[@rachellee6731]

I loved this story, and will hopefully be able to connect with you soon. I am a Las Vegas cannabis consumption lounge applicant. I also applied for your minority program. Wow and musical talents, congratulations on your music endeavors.

[@nickm4974]

Shout out Vegas I'm in 916

[@pondpopper1622]

Bern has and will always be an incredible inspiration to me. So humble but bout his biz 🍪💨💚

[@SpelareTV]

This man is my inspiration 💚 I dropped out of pharmaceutical business school, work now only part-time at my favorite store, and the other half of time I spend with brokerage or my dreams 👌🏽 everyone can do it, if you're passionate about it 💚

[@YoCee420]

Heard him rapping 13 years ago I would've never expected him to be this big! Salute to you 👏🏾👏🏾

[@theboredblueberry]

Sweet story and sounds like he earned his way💚👊🏻💯💨💨💨kudos bro

[@mydogsbestfren7490]

Yo Berner.. i remember listening to your music in 2014 and saying to myself " i believe u ".. u called your shot and u took it.. your energy is contagious and u give so much to music and this world.. u will always inspire me to keep pushin 🙏😎💨💨💚💛❤️🔥🔥🔥🔥💎💎💎💎💎

[@aa-jx5zz]

Damn 2014 u must been in high school or right out i bet?💀💯😭

[@mydogsbestfren7490]

@@aa-jx5zz i was 23 goofball

[@aa-jx5zz]

@@mydogsbestfren7490 oh so u not from cali then?💀💯

[@swaggzhearnicane212]

Definitely been tapped in with berner since Urban Farmer have most all his albums! That's so Epic! An interview with Forbes! Was at the Cookies opening in Tempe, AZ got to shake Big Bern's Hand! It was Legendary! 💯✊🏽🏁

[@krakenmcbubble6275]

Nothing but love for Big Bern!

[@duranbodasing]

He paved the way for global brand recognition - I’m a fan & I have created the sequel brand to compliment what I have learned from him. Xo

[@mandomarley3348]

The plug . The business man. Berner keep on going brother

[@augiegonzalez1082]

So far I’ve been coming across his interviews 👍🏻

[@Joey-vw1id]

Berner is the man 💚🌱 I have a lot of respect for him, I wake up listening to his music Everyday!

[@nkonghojoel9866]

Hello I got top grade magic mushrooms, lsd, dmt and chocolate bars I just wanna know if you need some

[@mariomcclain8266]

Thank you Great God for getting him through that cancer.

[@lupe9249]

👆👆👆

[@leonardjoseph6309]

I respect the way you carry yourself.. humble dude.that is why you are successful 🙏

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem".... they didnt have a mold problem when "connected cannabis co" grew all their stuff. "Humble" he is not.

[@mrbinspire]

I love Berner, such a chill guy

[@chadscott1462]

As an upcoming cannabis entrepreneur he gives me hope 😌

[@jonolson5397]

Good luck lmao

[@coasttocoast1180]

Berner GOAT 🐐 🇲🇽💯💯

[@user-ll7bg5pw7r]

Great narrative and personality. Congratulations

[@none126]

Burna is a legend. We probably don't agree on everything but I respect his hustle, passion, & dedication.

[@movingnaturefilms]

Berner built the business on other people's work.

[@nickm4974]

He's just rebranding flower

[@user-xx8sy1xv7p]

While also causing the largest bottleneck of genetics the cannabis world has ever seen. We're losing so much great herb to crappy cookie crosses

[@AkatsukiShadow]

That's a crazy inspirational story. I never would've thought of that when I saw this brand. Very cool cover Forbes!

[@TOOBAY49]

Congrats to your success bro. I salute you. Good stuff.

[@keeprightx]

Yessssir this was nice to see

[@KKILLIAN]

big bern you MADE it! love from pennsylvania

[@lupe9249]

He 👆🍄 ships..

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@luxurycarhacking]

STRONG AS DEATH ITSELF ❤

[@majogonzalez2842]

loved this

[@twofour8790]

Berner and Nipsey is what I bump all day

[@dimebagjosh2007]

It's wild to see him say they're trying to get out to more small time dispensaries. They just literally launched a Cookies crossover with my homestate dispensary of WV. Much love Berner! Apples and Bananas is fire!!!

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@MrGetWrecked916]

Berner is a inspiration frfr . He's a genius

[@kbud3659]

he doesn't even grow it himself, and he doesn't like paying the people he works with, ask compound genetics

[@lindseyshimer1048]

Having that support must feel top tierrr so many families hate and don’t see vision

[@corbinadams7643]

True legend in music as well

[@phillipjmontoyapmoney]

He is a legend 💪🏼

[@zaccarman6683]

You guys need to learn about rosin and spread why it's so wonderful. Solventless extracts are amazing. So much better for you without the chemicals. Incredible flavors and so smooth.

[@Derty_the_grower]

Yep.

[@shelll9254]

Your right Cannabis brings All peoples together!!! And Music helps keep it real! ✌️💗

[@jamesbeck7505]

love the way this guy talks and tells a story

[@robbie1212]

True inspiration Berner is.

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@passaway5471]

Berner is one of my inspiration. Sadly i couldnt practice growing that much. I hope it becomes legal in my country :(

[@Eeasezy]

But remember Berner did it all before it was legal too. Don't let it stop you..

[@passaway5471]

@@Eeasezy yeah, i just cant maximize it that much like how it's supposed to be. Too risky, but thanks to you bud! Appreciate your message :)

[@precy940]

Looking for a perfect tripping??? Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅

[@benitalpaxton8120]

So extremely proud of you... Forbes did right by bringing you in!!! 💚👍.

[@oteb7229]

Leaving a true legacy. ✊️

[@Urnkle]

Berner, bring COOKIES to Chicago. Need that Pound Cake and BernieHana. Thanks for what you've done and I'm glad you followed your path.

[@johnsarastymalm8194]

🐝✊

[@crisnmaryfam7344]

youtube "cookies dispensary mold problem"

[@hunteranderson1546]

Makes sense why this stuff costs so much in Canada. To import must be insane but the products are crazy good

[@TheFarmacist]

The cookies in Canada is grown in Canada. It's so expensive because you are paying for a brand instead of quality cannabis.

[@fwnoey5659]

how much does it cost ?

[@danieldeleon8001]

The Cookies brand products are expensive here in the U.S. too!

[@HRpckzz]

Bruh cookies are mid stop thinking cookies is that top shelf 🥱

[@jeremiahpoblete510]

@@HRpckzzBay Area, CA has the best in flower.

[@bettadayztv]

Give information like this to us and it's good.... thanks #forbes

[@slickone5870]

Been bumping since drought season and the traffic album

[@bagchaser2k789]

Take note 💯 this man is a marketing genius shout out the big homie Bern #cookiestotheworldandback

[@erkyderky]

It’s even more amazing that their flower isn’t even in the top 15% out here. Cookies is like a 7/11, everything is prepackaged. Can’t smell it or pick out your own buds.

[@petercolpack573]

I'd rather have Afghan or Bubba.

[@angelmonroy9644]

@@petercolpack573fuck yea some good ol BUBba kush

[@matthewtangedal5154]

I love what you do . I love your music in from Portland or I’m always buying your cds when come in bro keep up the good work

[@hugoborel]

Much respect

[@tuemose22]

berner is the king, he has always been a true guy in weed. and a pure lover, of all weed can give you. and give the world, as a awesome medicine...

[@MattBro93]

did he say he was fighting stage 3 cancer. bro is a legend!

[@R1val909]

Berner is a very high level speaker

[@connorhansen3226]

No wonder he was able to charge 70$ for an 1/8th

[@ericdunham364]

Straight Inspiration...💯🐼🐼🐼

[@Ant4rez.s2]

God Bless u Bro !!!

[@dirp2367]

Over hyped bud, berner is a marketer. He did connected co dirty.

[@dustinocallaghan7570]

Yup, cookies is so lame. And so are his followers. Hyped up garbage clothing and weed. People just trying to be cool and fit in I guess.

[@davethomas543]

Everything wrong with todays weed industry . Nothing but hype , flash , and marketing. But ya , fire on the gram bro................

[@i4mboyc]

Truly a blessing🙏🏼

[@kbud3659]

he's not a breeder just a good marketer

[@dustinocallaghan7570]

I think he just got lucky, I can’t stand cookies clothing or people that rep it. Weed is way overpriced and just hyped for their followers

[@mindfulnessorganix1588]

@@dustinocallaghan7570 why you hating so much worrying about him his brand or what people do with their money

[@mindfulnessorganix1588]

Definitely a great marketer business man

[@kbud3659]

@@mindfulnessorganix1588 I hope i get an opportunity to do business with him one day

[@dustinocallaghan7570]

@@mindfulnessorganix1588 He’s not a breeder or anything special. Jigga is the real man behind the strains that were created and he’s even been long gone from the scene because it’s all about making money for berner. I will never give him a penny and people should wake up to the big cannabis business that is designed to take your money and have the last laugh. I’m not a cookies groupie and don’t give two shits about any of these brands. Marketing is how they get you to become a blind person following the other blind people.

[@h.mtz.9313]

Its easy to get rich when you charge 80 for 3.5 plus tax 😆

[@dustinocallaghan7570]

Hyped for their followers, such a lame clothing line too. People are so dumb for paying those prices just to be “cool”

[@supportmyresistance]

It’s just like Starbucks movement. People like to overpay for coffee just to be fancy.

[@bumq5514]

@@dustinocallaghan7570 if you broke mfs think about what it took to get the brand to that level and read 1 econ textbook you'd understand why its able to be priced the way it is

[@andyvalencia9622]

Much respect ✊

[@Bootboi337]

500 million in revenue and 410,000,000 net worth berner is on top and yet very humble 💯💯 he also opens a lot of doors for people. I respect that about this man.💯💯

[@scarshooter2612]

Berner the goat

[@lupe9249]

👆👆💨💨

[@Array_of_objects]

I'll tell you how "Berner" built "Cookies" to stand out. Take every major strain, OG Kush, Tangie, Cheese, Sour Diesel, Durban Poison grow the beans and take the F1's and rename them to food names like "Girl scout cookies" (durban poison, OG). Most grower would pay respect to original lineage, but Bern had the tenacity to basically rename everything so he can brand it.... I think its all lame

[@thomasardizon1430]

Doesn’t even smoke that good either lol

[@wonny_media]

beautiful

[@williamjames6462]

i like cookies thanks for sharing with canada vic city here brother

[@Findthatyeti]

Idk if it’s true or not but I heard Berber didn’t create the GSC strain but he stole the claim from someone else.

[@angelmonroy9644]

Sherbinksi made it. Look him up he got fire strains in clubs too but I’m pretty sure I’d he stole anything people would retaliate

[@stickman9009]

Yea this is the type of person I want at the top of the cannabis industry none of these politicians love this mans energy

[@Doomzday831]

Amazing!!!

[@honorladone8682]

Good for you...

[@ThaSilentOne420]

LMAO Berner is the face of cookies those of us in the know . Knows that koreans of cali really own cookies

[@fittedzack2523]

FACTS then a MF. As a Marijuana Dispensary owner in Cali I legit could not do it without the Asians from LA🤣💯🙏

[@cleanthestreets9564]

It’s a Mexican cartel front, they use Asians as pawns

[@carlosm.3426]

is koreans of cali a gang, cartel or what? didnt find anything when i googled koreans of cali

[@angelmonroy9644]

Sherbinksi

[@realitychallenged4488]

Worst brand out there, Cookies is a joke

[@dustinocallaghan7570]

Yea, hyped up lame clothing and people don’t even second guess what they are paying for. If it says cookies on it their followers will buy it. You can always spot them because they all roll together wearing cookies hoodies and hat, like how is that original ? Stupid as fck

[@briansimon3680]

I see my future self in this Man keep doing your thing Bro

[@verse8833]

Cookies are mid AF. You’re basically just paying for the name.

[@proz71ful19]

All the same too

[@Richking213]

Damnn I remember back in the day Wiz Khalifa shouting out Berner for being the best plug on tour… now he’s a legit boss….. a Drug dealers dream lol