How Big Bazaar Turned ₹26,000 Cr to Zero | Unravelled

Have you wondered why Big Bazaar failed? Owned by Kishore Biyani and his Future Retail, #BigBazaar used to be one of the most successful retail chains in India. #KishoreBiyani himself is hailed as the father of modern Indian Retail. However, the value of a single share of Big Bazaar is practically zero today. What went wrong with Big Bazaar?
#Amazon, #Reliance, and Future Retail are currently embroiled in a legal battle for the ownership of these Big Bazaar stores on one hand. But on the other hand, Mukesh #Ambani has secretly taken control of the majority of these stores in a move that left the entire industry stunned. How did he manage to do this?
In this video, we unravel the intriguing story of how a business as great as Big Bazaar was brought to its knees, how Reliance used the back door, and how Radhakrishna Damani has managed to emerge as the retail king of India!
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[@WazzoLazr]

So basically reliance sabotaged another business to buy it.

[@AnjanS-rp4qk]

Reliance can leverage the power of the State against its competition. So things like laws, etc, ..... you get my point.

[@mrmrr9329]

Don't worry no matter how rich u become, u still have to go to the USA embassy for a visa

[@AnjanS-rp4qk]

@mrmrr9329 I'm pretty sure that they have investment PRs for many countries. But yeah, many, many, shall we say, "Things" have been done for them to reach where they are now.

[@amiyamallick9494]

No, it's Big Baazar and Biyani's fault ...due their bad business strategy Big Baazar got destroyed . First they signed a shady deal with Amazon then tried to sell Big Bazzar to Ambani without Amazon's consent...

[@kevinroark5815]

It doesn't count if the other business is Amazon. Since they are complete bastards

[@cannibalronny7314]

Jio mart is the biggest flop,the reason being Reliance is not a trustworthy brand, Amazon is.

[@user-sureshsrinivasan]

When you owe so much Money , it's the Lender 's problem and not the Borrowers........

[@WiseDecisions]

It was a well planned default scam. Amazon asked to audit future retail loan books but future retail denied and signed the deal with reliance. So Amazon went to court to take back their investment, some insiders say Biyani took money under the table from reliance and forced future retail to fail rather than selling it to reliance competitior Amazon.

[@mariachi9093]

If future retail is under liquidation how can Biyani decide who should he sell to? The banks will take the best possible deal

[@WiseDecisions]

@@mariachi9093 most ironic thing is banks voted against reliance and forced it for liquidation, reliance took it's all contracts and important asset under table for throw away price. Dig more this was a well planned and orchestrated scam. The most important thing banks didn't want was a 27000cr deal going through, they voted against the deal and got their individual share of benefits. The public lost money, investors lost money, Amazon learned lessons, Biyani made 🤑. Just do some research, I've lost my investment in future retail and many did. These thugs looted without any mercy. In these elections I voted and campaigned against the BJP. BJP is more dangerous than Congress.

[@absurdtuber9150]

​@@mariachi9093 that's the point he never sold he just dumped the company so that reliance can rise 😂😂😂

[@jennbi1627]

I always wondered why big Bazar was gone!! they were there for so many years n doing so well.. their quality n offers were too good!!!!! I miss Bigl Bazar ....😢

[@biswaiccm]

Wrong perception, there was larger game behind the scenes & how explain in this case

[@manasagarwal1241]

Biyani is a Legend in many ways. He pioneered Modern India way back in 2000, with Pantaloons, when I visited their store in Calcutta. I was working in a mall in Lucknow in 2006, and I personally saw the neverending ques at Big Bazaar and the army of of employees they employed in their stores. Everything has been Copy Paste since then by all other Brands that followed.

[@shankar_unravelled]

I agree that his failure should not eclipse the fact that he was able to create the first modern retail chain of India!

[@patrickjerald7428]

Main problem of Big Bazar was, he used to keep only one Companies products, specially the spices and nuts. You must keep the customer to choose from different suppliers and also keeping more profit margin. Many things were not available always, even the spices. Even Reliance does the same. They always blame the supplier. Products also of low quality. Mostly in Sindhi and Marwadi supermarkets sell the products of low quality. Look at Lulu Hypermarkets. They sell the products of highest quality with low profit margin, and they plenty of choices in the same product. That's why no one can beat them. Slowly slowly Lulu will take over all over Indian market and should be. They know the supermarket buisness.

[@nraphael9004]

@@manasagarwal1241 😆 just copied from elsewhere...!

[@monishasekar4716]

He himself copied from Saravana Stores in Chennai!!!

[@nraphael9004]

@@monishasekar4716 Very true, but north guys wouldn't know or even take effort to know which is applicable in everything. There many such businesses from which he copied so definitely not India's first

[@prasantakumarpadhi4399]

Stop buying from Reliance.

[@sohailahmed2793]

Ambani is legally smart but with very cunning mind

[@AnjanS-rp4qk]

They have clever people and the most "powerful " factor in their pockets.

[@tejasm5324]

They do what's best for business, even I'dbdo the same

[@AnjanS-rp4qk]

Only thing is how far will you go? Unethical business practices are one thing, but much worse is possible.

[@syedkamran4121]

Dhandha aisa hi hota hai

[@MaBharatvarsh]

That is what india wants. Isnt it. A crook above 1.4 billion crooks.

[@AI_mod]

Long story short Ambani can do whatever they want in India. Court and law means nothing for them in this pathetic country.

[@branduncensored3896]

thats why i avoid shopping at any amabani business as much a possible.

[@dfarmer4201]

Shopper's Stop has an older history than Pantaloons.

[@Ron.xionzre]

India needs stronger antitrust and anti monopoly laws.

[@shaikhshafiq9741]

Came for big Bazaar Got to know about big Bazaar & also dmart economics Kudos!

[@shankar_unravelled]

I am glad that it was worth your time. Please subscribe!

[@saurabhkesharwani6143]

Extensive research, and good presentation! 👌🏼 I wish you'd also updated on the Amazon vs Reliance case! ☺️

[@shankar_unravelled]

Thanks! Will update soon. Please subscribe!

[@RESPONSEFROMnetizen]

Ambani haven't, we ourself did. Now i strictly use bsnl sim, so that it wont get dissolved

[@ArunBabuThomas]

Big Bazaar was never that good.. It boomed because it was an early entrant.

[@AnjanS-rp4qk]

That is called first mover advantage or getting in at the ground floor. Those who can time it right, generally reap the rewards.

[@puneethjoseph9585]

Anyway Big Bazaar sells garbage stuff

[@raviwelcome19]

@@ArunBabuThomas First mover always have advantages in market AWS has maximum share in market than Google cloud, Azure

[@ChamanDeep]

No one talk about is Big Bazar (BB) they had a scheme you pay 10,000 Rs and get 12500 Rs products. But when it got closed This happened Relience first said we will continue with it. But then kept delaying saying the decision is pending how we will continue it. Then one day they said we cannot continue as it is not the same thing. And alot of people lost their money.

[@fuzail3379]

How people loose money

[@manasudenia2767]

Is there any way we can get our money back ? - From a Big Bazaar Profit Club Card holder

[@soham016]

Really nice quality research and well delivered. Keep going

[@shankar_unravelled]

Thanks, your words are really motivating. Please subscribe!

[@issaaczala5125]

How KB as he is nicknamed," Rajah of Indian Retail" failed and annihilated for a trivial blunder of his own theory. He Kishor Biyani had a written agreement with Amazon while selling 49% stake in future coupons that he will have to offer sale proposal to Amazon first in the future if it is required. KB can sell to other entity if he, Amazon, refuses to buy. How he agreed to such a clause ? If he knew the clause very well, he could have approached the Amazon to sell off at an exorbitant value which Amazon may have refused. After that he could have dealt with Reliance. Two take away : 1.Agreement with Amazon was miscalculated and tboughtless of its consequences. 2.Approaching the Reliance to sell the company despite the agreement with Amazon was the final death nail. Miscalculation, overconfidence and debt negligence can turn future to past. Great case study.

[@shankar_unravelled]

Thanks, I hope you have subscribed!

[@issaaczala5125]

@@shankar_unravelled Done.

[@rajkoner]

He visited Saravana bhavan in Chennai with notepad and pencil..that's where he learnt.. the basics.. everybody conveniently ignores this...

[@SurenKandasamy]

It's Saravana stores

[@Nothing958]

Saravana bhavan is a restaurant, It is Saravana stores!

[@ssreedharan1256]

Thanks Shankar, your way of explaining was crystal clear and was more informative. Thank you.

[@shankar_unravelled]

Thanks, I am glad you liked it. I hope you have subscribed!

[@jayanth22]

absolutely remarkable commentary and breakdown!! keep up the great work Shankar

[@shankar_unravelled]

Thanks!

[@imankhalid9171]

Crystal clear narration. Very well done.

[@japmansingh7176]

Your content is fantastic, keep going brother!

[@shankar_unravelled]

I am glad you liked it. Please subscribe for more!

[@NITESHKUMAR-kv2zl]

Reliance Bazaar most of them are not able to sell product and customer not coming to them . Reason is just one Big bazaar use to publish discount offer in all newspaper every week . And this attract more customer to Big Bazaar . Same thing Reliance Bazaar should do .

[@hrnair66]

D mart is selling worst quality products while Spencer offer no 1 quality grocery

[@iyer33]

Dmart catering for Lower income and Middle class people. Spencer catering for higher income people.

[@hrnair66]

​@@iyer33true!

[@TruthPrevail777]

Dmart is for the lower middle class and I used to Shop my grocery only from their. Big bazaar offers great range of clothing for office wear and casual. So I use to do my wardrobe shopping from Bigbazar only.

[@TojiFushigoroWasTaken]

Nah, it all depends from place to place....also the reason dmart is so economical is because of their operational efficiencies

[@laterlater8348]

Dmart grocery is scary

[@zaids4431]

Hello Shankar, great video. I stumbled on this video by mistake, which does not make me regret my 15 minutes. just small recommendations and suggestions: 1. Back your analysis with data sources and properly mapped and scaled charts and numbers. A vague chart graphic will get you nowhere in getting a proper repeatable audience 2. Bring your microphone a little down, so that the audience can actually look at your complete face while you are speaking. Doesn't really add any informative value, but it plays a major role in forming connections with your audience 3. (You might want to ignore this depending on your format) Add clips of Biyani talking about his business model from other sources like his interviews with Kamath and Raj podcasts as well Well scripted and a great video. You earned me as your subscriber

[@shankar_unravelled]

Thanks for taking the time to share this feedback, Zaid. I appreciate it and I will work on these. I published this video quite a while ago - please check my latest videos and share feedback as well!

[@Mentor073]

Because of this game,I lost 25% of my portfolio. India is not good for safe business

[@charanrai5861]

Thanks for This excellent presentation 👏

[@AnjanS-rp4qk]

When you talk about the different business models pursued, it would be relevant to note that high initial expenditures are possible when a lot of money is generated by any means. Some politicians own , say, chains of clinics. The source of the money is unclear, but expansion and growth are rapid.

[@rvkumar51]

Excellent presentation on the saga of Retail Business, rise and fall and the cascading effects in to the Retail Business models in different approach strategies. Well researched and kudos to you. ❤

[@shankar_unravelled]

I am glad you liked it. Please subscribe!

[@user-pv9lq8cz5l]

In my opinion, the fall of Big Bazar is because of its untrained staff who did not cared of the customers and full of dust of its showroom.

[@chandrasekarann4379]

It is very simple. For their business big bazar has to take loan and repay. But, Ambani shall take loan whatever the amount they want and need not pay back. It shall be written off. Therefore, they is no financial crunch.

[@sapandream]

Great video. Informative. Thanks for making it. Good one.👍

[@shankar_unravelled]

I am glad you liked it. Please subscribe!

[@rajkoner]

At 9:43 I think the sentence should be corrected. Mr. Biyani borrowed heavily I think not lending heavily...

[@user-ku2py9ef9v]

Very good explained 🌹. I don't known English fluently but i got what u said

[@sanjayjadhav3758]

गेंहू, चावल तेल, चीनी, सलवार कमीज़, जींस बेचने केलिए बिग बाजार और रिलायंस फ्रेश की जरूरत नहीं है। भारत में यह व्यापार एक फ्रॉड है। ये हर organised retailers अंत में बरबाद होते हैं। मैं इन दुकानों से मिल नहीं खरीदता।

[@user-wu1vu9vx5z]

Nice content. Impressed me on first time view😊😊

[@shankar_unravelled]

Thanks! Please subscribe for more.

[@raviwelcome19]

Kishore Biyani has master strategies to develop the retail sector. Reliance an Indian big brother has to support other brothers of India .But big brother is implementing a strategy overtaking .It is always dangerous for any market in the future.

[@bitanchakraborty4339]

Big bazaar defaulted and closed on its own. Reliance simply tried to buy it.

[@Luckystone211]

Based on my experience both at Big Bazaar and reliance smart, I can say honestly prices at reliance are more than the kirana shops, more than Amazon, and doesn't come anywhere close to Big bazar, and the erstwhile 'More' in terms of prices and services to the customer. Big Bazaar was a class apart no doubt.

[@EternalSoulQuest]

Its 1977 and not 1917 :) Just so you know ;) and yes, culture and traditions change every 100 KM :)

[@zengod6148]

Bro your content quality is amazing.

[@shankar_unravelled]

Thanks a lot! Please subscribe to my channel as well 🙂

[@sunishav1]

Reliance is waiting for foreigners like Walmart to come and take over part of Relaince smart stores at some point 😮

[@subhashchandrabose7346]

If jio has not cleverly overtaken bigbazaar, amazon would have taken it. The culprit was Amazon. Future was running out of cash and Amazon who is a share holder obstructed every effort of FEL to raise money strangling FEL to death. Amazon India despite this unethical act used its soft power to avoid blame and instead jio got the blame

[@outlookoff9884]

good job ! I am in late 40s. In Finance/Accounting. One of best videos ever. Good comparison along with Highlighting all KPIs. Amazing work, really !

[@shankar_unravelled]

Thanks!

[@kapalik68]

Dmart is good. They employ locals. No fancy , just good work

[@joyfulpsych]

top class explanation

[@shankar_unravelled]

Thanks. Please subscribe for more!

[@vinu3541]

Bro just now seeing the video you reminded me of a name big bazaar...

[@deepikaroychoudhury]

Most importantly shop in a comfortable atmosphere. Away from sweating in peak summers or chilling in winter or rainy days

[@nishu413]

I still remember. Even kirana store owners used to buy at big bazaar

[@shankar_unravelled]

Those were the days...

[@Biju735]

Failed to understand why Mr Kishore did not sell his shares to Amazon. His Reliance obsession is suspicious.

[@leopardtiger1022]

Many of us want to know how ADANI became 3rd richest man after 2014??? Can you explain??

[@shankar_unravelled]

Coming soon. Subscribe so you know when it's here!

[@dostondoc23]

Thank you. Very well explained!

[@shankar_unravelled]

I am glad you liked it. Please subscribe!

[@RnR1001]

I hated reliance mart. Now I hate it even more.

[@TheShabeer11]

Intresting coverage I think you should make a study on Abd al-Rahman ibn Awf a great entrepreneur who had basic rules for setting up big business

[@arup6048]

I am a small grocery and stationery shop owner mainly stationery items including icecream and cold drink . Can you guide me how to run and grow my business in the coming days/years. What I should do and what I should not. Customer relation. Items to keep, items to avoid. I mean complete information and guide please.

[@LaLaLand11111221]

Glad to see mukesh outmaneuvering amazon. Pretty awesome to see!!!

[@karanjain5663]

Yeah shame on Amazon for actually respecting the laws of India and going through the courts.

[@LaLaLand11111221]

@@karanjain5663 if you really know amazon it does not follow any laws. It is well knows for abusing employees all the way from software engineers to warehouse employees. Its webpage in usa is filled with Chinese fakes. So stop the virtue signaling. While at it which law did Ambani break in this maneuvering?

[@AnjanS-rp4qk]

​@@karanjain5663Exactly right. The other party has no such compulsion.

[@VishnuVijai_]

Very informative

[@deekshithhegde1740]

Good video, liked your approach.

[@shankar_unravelled]

Thanks, I hope you have subscribed!

[@IamJaiG]

Each and Every common customers of these supermarket knew these stories by daily magazine they read. Nothing new.

[@worldpeace7725]

That day is no far when India will be called ambani and adani. It's a disgust for allowing such monopoly in all the sectors. They are swallowing india

[@KuchNahiBasAiseHi]

In which sector Reliance have monopoly apart from refineries upto an extent? I know you will immediately say Jio. But there is Airtel already with similar subscribers base.

[@finehumanbeing3506]

​@@KuchNahiBasAiseHistop.defending these corporate czars. They care for no one. Their motto is expanding their empire for their own greed. If you want to know the beginings.of Reliance read a book called Polyester Prince. Nothing good about the way they made their way up.

[@apnagana5935]

I lost my investment in future retail. 😢

[@shreeme099]

Dmart clearly adopted the concept of Mc donanlds -purchase land and own the store and sell high demand items. Movie The founder matches with the Dmart idea

[@shankar_unravelled]

That's a great movie!

[@EvolveYourBrain]

Why do you remind me of Ganesh from Think School

[@boneson13]

Super tactic by mukesh ambani

[@MandMaog]

Mukesh ambani really had a big brain moment.

[@johncrasto1195]

D mart is selling good products n for middle class specially.You cannot compare TATA to Ambani as I support TATA .Mr Ratan I m.his fan .Did Reliance support the middle class n I wish one day someone will beat Reliance .

[@mdsiambrac]

Amazon was like - India isn't for beginners

[@razorr1920]

Our country is 3000 year old and US is just 300 and still they are the dominating the world and we are still a developing country...😂😂

[@SahajGupta-os6df]

No stupid, our economy is merely 30 years old ...

[@razorr1920]

@@SahajGupta-os6df Aap sir abhi 2014 ke baad paida huye ho😂😂

[@expertonion]

Because you are conmen.

[@razorr1920]

@@expertonion lol....true son

[@I-am-Batman-771]

Because of too old the country wants to retire but not go further for development Because it was already developed long ago

[@bhargavkshirsagar8605]

EXCELLENT 👌.

[@SAGIRKHAN69]

Good.....👍🏼

[@shankar_unravelled]

Thanks! I hope you have subscribed to my channel!

[@dharam1718]

Ambani and Adani have not been successful because of their leniency in bussiness matters. A aggression is an essential trait when dealing with others in negotiations and purchasing services to sustain your com0any is required

[@baburao5817]

Reliance and Fretail has cheated 2 lakh shareholders, shareholders lost 98% value

[@anilshinde5886]

Excellent input.

[@jagdishshankarankutty1459]

Great analysis wat do u think reliance retails future will be?

[@kunalkadam3773]

Good Job Shankar! Can you please remove the mic from front of your face? The placement is quite odd

[@shankar_unravelled]

I am glad you liked the video, Kunal. Thanks for taking the time to share the feedback. I realized it was an issue and I have corrected it in subsequent videos. Please check out my latest videos and let me know if it looks fine now. Also, please subscribe!

[@cibi59]

What a smart move 👏👏👏

[@subramaniams6091]

Where there is a beginning the end is inevitable and Mukesh Ambani is no exception

[@MrPrasannamd]

Your somthing special and unique 🎉❤

[@shankar_unravelled]

Please subscribe!

[@AtulS.Guitar]

Long story short, मोटा gave गंजा a really good चंपी 😂

[@shankar_unravelled]

How about that

[@SAIRASALIM-oj9ok]

9:42 it’s borrowing not lending

[@dorothydorothy5046]

Economic dynamics info is good. In the long run any biz will fail if you don't own the biz with your own money. Ambani (Reliance and Jio) is bad wherein D-Mart has excelled in same.

[@stealthoverflow]

That's a very predatory and monopolistic move by Reliance. Keep sleeping Indian government !

[@mrugen88]

Bro thinks Future group was killed. Well it was backdoor deal between future retail and Reliance to put Amazon in it's place.

[@shankar_unravelled]

Can’t say anything unless it is proved :)

[@pramod6898]

Very good analysis

[@kiore-w3y]

Meanwhile Dmart bypassed everything and skyrocketed to topspot.

[@Aditya_Prabhune]

Good video brother. Thanks YT for recommending this. Bhai please remove the mic from your face, put it lower or to the side. Tera brand banana hai, mic Wale mooh ka nahi! I loved the video good job.

[@shankar_unravelled]

Thanks for taking the time to provide this feedback! I will surely work on it. Please subscribe to be with me on this journey!

[@imvengeance6941]

Try to do something with background music I couldn't able to hear you properly

[@shankar_unravelled]

Thanks for the feedback. I'll work on it for sure. Please subscribe for new updates!

[@ananthapadmanabhan8795]

Do you not find it a bit odd that Reliance can simply walk away with every shady thing they do.. Even Jio wasn't asked to stop giving freebies by TRAI until airtel questioned it.. This nation is hopeless..

[@TheShabeer11]

Make study on Abd al-Rahman ibn Awf

[@sunderj4774]

The moot question is where is the need for these Big jokers like Ambani Adani or Damani to enter into retail consumer markets when the Indian public were well served by the Local Kirana stores who served the customers with very good personal touch.They were very magnanimous in giving credit to the needy people.Let these big players concentrate on Very huge projects due to their immense financial clout.The day is not far off when Ambani will enter into the Hair cutting business in India since so far they had cut the inner pockets of the ordinary public of India.This is the reason Nita Ambani drinks the World's costliest water bottle costing One and half lacs per litre

[@ghanashyamkaale7389]

😢 Reliance ka पैसा sidhe बिझनेस के कारण nahi आया अगर साथ दिया होतं तो बहुत आगे गये होते अदानी के जैसे अदानी हमेशा 50-50का ऑफर देता हैं ❤

[@comesthru]

Walmart inventory turnaround time is 42 days.

[@eonworldwide4724]

These Ambanis and Adanis cannot survive any level playing field businesses but only with contracts from Govt or from the support of Govt to monopolize Sickening Period

[@lappasiramasamy2440]

Every one has choice for quality price trust all will survive to meet demands of public.Spencer no good.Few small retailers still survive with quality and price and no firms like reliance big bazar dmart Spencer can never compete. Check how many reliance closed

[@Blessourcountry]

Ambani himself should be punished for acting like a crook, which in reality all business people are. The court should intervene and stop Reliance who has used the back door, not only to prevent from Amazon obtaining their rightful claim of first refusal, but also throttling the actual business owner with his abnoxious practises.

[@mrutyunjayarout9388]

In the fight amabani and amazon we retail investor lost our hard earn money.Even i have lost 22k in this.

[@1976athletico]

By predatory pricing. Its clearly a violation of competition law and modi facilitated it.

[@Govinnu]

Running a huge shop on a mall is the worst business practice. All the shops in the malls are making loss, the rent eats up the profit. In Chennai TATA ran a Star bazar in one of the Mall, the store was running well, in three years they closed the store due to accumulated losses. They were paying over 30 lakh as rent every month. Now TATAs run their Croma stores in their own shops. In Chennai , many malls have vacant shops. You don't need to sell groceries in the mall shops.

[@msn4975]

Not Ambani, it is 8s Tata Trent and DMart that killed Big Bazaar

[@IHE87]

You forgot to mention Dmart CEO and his contribution.