How BlackBerry Plans to Take on Apple

[@ChazRegal]

I love this guy. Humble and very knowledgeable. Great asset to any company. Go Blackberry!!!

[@markfern]

I agree too

[@NaydenSpirdonov]

This guy almost blown up the last BlackBerry shot to return in the game with phones. He has nether the knowledge nor the balls to save BlackBerry phone business. I'm excited about Priv due to engineering efort not become of marketing. Many people in UK are without idea that BlackBerry still produce phones.

[@ChazRegal]

+Nayden Spirdonov actually that was the previous German ceo you're referring to. He was given the company as is and look what he's done to keep it alive and hopefully revive it.

[@adrianedwards3523]

+Nayden Spirdonov People in the UK have no idea that Blackberry still make phones. What planet are you from, us Brits we all know that Blackberry are still trying their best to get on track. If people would only give them a fair crack to get on with it.

[@ChazRegal]

Two things that would have brought them back into the game a few years ago: 1) Adopt the Android OS onto the Z10 line when they first came out with it. They tried to come back into the hardware business with the release of the Z10, which in my opinion was a great phone when it came out but they should have known using their own OS with limited app choice was going to be a problem since they are catering to an app hungry generation. Great that its now using Android however it's a little two late are people have lost their trust and they messed up their reputation for far too long. 2) Coming out with great new phone now with Android was great however why would you overprice your phone so much? People need to regain their trust and loyalty in their product regardless of how nice it is, they should have priced it a little lower to get as many of these units into peoples hands. Anyone I know including myself were excited to hear of this release until we heard the cost which was an instant turnoff. I wish these two were executed properly as it may have saved the company.. Anyhow I'm an investor of Blackberry and will support them through stocks however I don't think I am in a position to switch from my Galaxy S5 which I purchased used for only $200 and it's giving me everything I need in a phone.

[@shuhel02]

Blackberry had the idea of making an android based phone two years ago but he spent those two years sorting out the finances of the company and releasing the already developed Blackberry Passport. Shareholders need a little patience; every move the CEO has made so far is a positive in the right direction. JC is a credit to his company!

[@Slash18622]

Priv? Awesome device! BlackBerry OS10? Most underrated OS on the market. The big problem here is: BlackBerry stood for "outdated", "slow" etc. NOW they are too far ahead and people don't realize how important it is to save their privacy. For example: Twitter alone on Android (and it's by not the "worst" app in terms of privacy) checks your current location at least 360(!) times a day. People just accept it or don't realize what's happening. BlackBerry is the only company on the market that tries make money out of secure solution instead of selling biometric or meta-data. And people laugh about it. :/

[@AkshayDhargave]

Ikr!! People are so ignorant about their Security. They just blindly look past it! All they want is Millions of Apps (which they don't even download)

[@Slash18622]

Akshay Dhargawe You are right! Thanks for your reply! There is only one "Problem" with the Priv right now (until the OS update to Android M will come in early 2016) - DTek will only be able to show you some security leaks. Only in combination with Android M there is a way to stop apps from snooping on you - because then you are able to deny accesses. Until then OS10 is WAY more secure.

[@Marquuus]

+Ich bins I've ordered my Priv, but it's not for privacy reasons. You seem (and I may be mis-reading you here) to look down at people who don't share your opinion of importance over privacy. I see a lot of this going around - and there's no doubt people are becoming more and more aware of how much they are being tracked. With that said, for me personally - that's irrelevant, and I wouldn't care if every app on my phone kept track of my location down to the second. I'd estimate that about half of everyone who obsesses over privacy actually does so from a privacy-standpoint. The other half have just obediently followed along with the hype without actually having a reason to care. Either way, I'm definitely looking forward to my first ever BlackBerry-device. Damn I've missed those physical keyboards!

[@Slash18622]

+Marcus Frölander I don't look down on people who don't share my opinion. But "data mining" is the gold of the 21th century. Just go to your neighbors house, open up his mailbox and read his letters - how do you think he will react? And with your smartphone you give away way more than just your "current location";, this is enough to create a pattern of your behavior. It's up to you how important your privacy is to you. I see there a lot of dangers, because you don't know where that information goes and what will be done with it.

[@Marquuus]

Ich bins I hear what you're saying and respect your opinion - but your argumentation is somewhat flawed. When using different services, I expressely accept my personal information and data to be used - I've never expressely accepted my neighbour going through my mailbox. Data-mining is no doubt market that grows exponentially - but it also heavily ties into the comfort of modern day technology. As we rely more and more on IT systems and automate more and more things, the amount of information required to do that grows. I've always been of the opinion that if you value your privacy to the extent where you feel it is an invasion of privacy when applications actually use the data that you've expressely accepted them using (through ToS, of course) - then you should avoid using them. There are cellphones without GPS, you can start your own e-mail services, avoid Google services altogether and so on. Looking at myself, I am perfectly fine with my data being used, and I trust the companies that I deal with to use it responsibly. So, anyhow - months later, still enjoying my BlackBerry Priv! ;)

[@DanZL1]

The bounce back has begun. This is exactly what the World wants. BB legendary security & keyboard with high quality camera, high end 5"*+ screen, android software and apps infrastructure. Well done!!

[@LivingLifeOnAHomestead]

Everyone is making a big deal of the $699 price tag, a 16gb iPhone 6 plus is $649. The Priv has 32gb on board and an extendable SD storage up to 2 TB.

[@DamiArmyCanada]

Don't forget, the PRIV has a better display, 3 gig of RAM, and has both a pkb & virtual kb.

[@trishj4098]

+Andrew Ralls Intelligent people are not speaking against PRIV. The Apple fanboys and agitators are out in full force because they know they were iScrewed, and they want everyone else as miserable like they are. ;)

[@bahnstormer]

+Tranamal 21 a whopping battery too!

[@uChewyTube]

precisely, well said, someone who is talking objectively.

[@cuddles6938]

+AndyR Z30 They are doing what Microsoft is doing, charging the same and more for their phones when you can get the iPhone 6S for the same price or cheaper then some models. They should have lowered the prices if they expect to sell more then a few dozen.

[@marcluffy5161]

BLACKBERRY love this ceo! great guy! Stopped the bleeding and turned it around!

[@firedusk227]

his problem is that he to nice. in the business that he's in u can only be but so humble.

[@yusafmagsi]

+firedusk227 totally agree with the second part you gotta get vicious but i think he comes off nice but might not be when the shit gets real.

[@starrshine5976]

It's time to get "Back in Black"

[@theomobilette]

I am a BlackBerry Passport user, and I will probably buy the Priv ! Go BlackBerry ! Keep moving !

[@PenthouseSuiteMusic]

I've been with BlackBerry since they first came out, & I stand behind them in every which way they turn. To partner up with Android was a Great move, should've been done years ago but better late than never. Love my BlackBerry Priv. Team BlackBerry

[@TheSogmeister]

What a great CEO, I really hope he is able to turn BlackBerry into what they used to be.

[@ruzzelladrian907]

Curved glass and that discreet slide out keyboard looks pretty Get ready people it's $699

[@WealthyHealthyPro]

This is a very focused sincere design effort, apart from the non-removable battery. This phone has outstanding fit and finish. Thoughtfulness to handling grip. Camera video and still quality is decent. Slider looks smooth, keyboard looks done right. It's fast and clean.

[@H4M24UK]

If it was another phone maker which had poor sales as Blackberry had over the past years it would have been demolished now. Blackberry keeps on trying and will actually never go away, it simply has too much cash under its belt to even reach liquidation.

[@charlieoverseaz]

I can't wait to get the new blackberry priv. Blackberry will still always be my favorite phone company. I used my blackberry bold until 2012! Then I had to switch to iPhone. I can not WAIT to upgrade to this new blackberry with android. Excellent merge. Blackberry is really the most professional handsets.

[@andrub3883]

am i the only one feeling like hosts are apple fans?! love it how he was ready for every aggressive question

[@Jujurocksallthetime]

Why didn't you do this before..? Errrr because I just got here ! Hahaha 😂😂 brilliant

[@ruzzelladrian907]

If only the Blackberry Priv didn't cost $699 it would fly off shelves

[@brxttz]

+ruzzell907 Everyone is making a big deal of the $699 price tag, a 16gb iPhone 6 plus is $649. The Priv has 32gb on board and an extendable SD storage up to 2 TB.

[@ruzzelladrian907]

+Brett Frerichs LG G4 $549 Nexus 6P $549 Apple isn't their only big competitor itself Android with competition this steep they have to attract as much people as possible Blackberry has to bounce back we need more competition

[@bighorse215]

every phones cost that much

[@pinero91]

BLACKBERRY IS THE BEST ILL DEFINTELY BUY IT

[@curtismorris1347]

John Chen handled them marvelously - he seems a cool and confident guy. And I just got my Priv and I love it (despite quirks syncing calendar and contacts to exchange server)

[@Heavy_Distortion]

BB nailed it. Chen's execution is superb. Buy BBRY.

[@RWMoortgat]

The PRIV was my favourite out of the phones I've owned. That slider factor meant having the best of both worlds. You had a beautiful big screen AND a great keyboard. The phone was unfortunately saddled with one of the worst Snapdragons in recent memory, insufficient RAM, and a poor selfie cam. It never stood a chance, but boy was it a delightful phone. It sits proudly on my desk now, displayed for the great design it was.

[@painetcirque5695]

Welcome back Blackberry. I can't wait seeing you getting over Apple. I mean it and I hope it so.

[@Mrgloworm23]

gotta love chen, very calm and honest.

[@bavelibrahim2186]

I like mr.chen smart and very simple man, also he made great effort with blackberry passport and priv too. so keep going blackberry

[@adrianedwards3523]

I have the Blackberry Priv, & to be honest I'm not a Blackberry fan, I had one Blackberry some years back, but never took to it. I liked it, well built good performance etc. In the meantime I've had Samsung's HTC's, Motorola, even an iphone, & 2 Sony Xperia's, which were awesome by the way. However, this phone is an awesome beast in every sense. What I like most about is, right in the front it's business, everything catered for, even your name on the office door. But, at the back you have a full blown party going on with all the apps, I'd say this is an Android upgrade in every sense. It's Fantastic.

[@jerryg50]

I have the PRIV for about a week now. Terrific phone! It is an enhanced Android phone, and has the added Blackberry security and business apps built in. It's email system works very much like the OS10 email system. Blackberry is a terrific phone for productivity and security.

[@pranjaldevnani1485]

Chen, when is priv coming to india?

[@bhaskardangat]

+Pranjal Devnani I know there is no talk about it, anywhere, eagerly waiting.

[@bhaskardangat]

I'am sure Priv is not going to be the Last phone from BB, there is lot more to come, I wouldn't be surprised if BB makes a Nexus.

[@pseudopetrus]

Good interview for BlackBerry!

[@TheBornBoy]

the only good thing about apple is that it keeps the doctor away. blackberry is far better, has better taste.

[@olufemioyewoleoyewumi]

+Born Boy profound statement

[@Netro1992]

A fun demonstration would be a head to head between a passport and a priv to see which ine gets hacked first, plus while definetely dryer, the apps for blackberry for productivity are just better. Sadly, its very likely thr passport will be the last bbos phone ever. Go out with a bamg is better than whimpering off like nokia did, but still... I just wish BBRY had embraced Snap and made something like a modular store that grouped all the shops in a single place and made the amazing emulation capabilities more accesible to the normal user.

[@historyrevealed01]

2020 and there is nothing :D

[@rico4you]

KEYone launch April! Amazing Android devices to date DTEK50, DTEK 60, PRIV ..and now KEYone. Back to Black!

[@jimmyng668]

JC rocks !

[@moealjboul7073]

John Chen is a great guy to leading the company to great success always

[@qiranwang]

Since BB is hosting the server for the Canadian national defence department, can the company transform into a communications compay like Cisco and Huawei?

[@dru1894]

C'mon Blackberry, the phone industry needs you!! Looks like a great phone

[@JimmyPannawong]

Blackberry is one my best choice of devices of all times. Listen to what the CEO of Blackberry saying about your privacy.

[@PureEvil1138]

just got a priv, I love it. please keep making android devices

[@abhedpatil]

Must say PRIV is no way comparable to its ancestors, amazing phone. Few days ago I was a blackberry hater for my classic, some apps worked crap and they would do nothing to make it better. Got the PRIV, just love it :) Would have loved to hear more on which platform the company would focus in the future I.e. android or theirs own OS10.

[@dl-12388]

John Chen should really fix the problems that plagued BlackBerry 10 to make it relevant again and usable again like fix the app gap properly (not with Android apps but native versions of the popular apps) and by adding new features not in addition to features that other OS platforms already have. He should also try and get the platform to a point where it will be able to regain traction in the enterprise and consumer spaces. It will be difficult for sure given what happened in the past when Thorstein Heins was CEO and completely screwed up the launch of BlackBerry 10. John Chen should also work on making BlackBerry Messenger better and competitive to other messaging options.

[@coleyarbor7735]

I love BlackBerry! Their QNX based b10 OS was nice, but now Android! heck yeah!

[@ramirenriquez6795]

I like John Chen, It's not easy to take care of a struggling company and still smile in front of the camera. I like the direction they're going (android OS) because it's flexible. Just not a fan of sliding phones. Really hoping someday they'll make a BB classic type that runs in android.

[@JamesA2323]

"That's your dojo" 😂

[@awaisahmed9418]

priv rock's 👌👌👌💕

[@lukasg4807]

So no new blackberry OS phones?

[@MindControl3]

+Red Jarl Nope, its Blackdriod from here on out. Until Google just buys Blackberry straight out

[@lukasg4807]

Mind I doubt that google is going to buy blackberry but i think its sad that there will be no new phones similar to the passport :(

[@TownGirl04]

I got the Priv ro xmas. It is awesome. The camera is unbelievable. I wish I was rich enough to give them to all my friends! And especially my son who is DYING for one, after seeing mine.

[@Ssoonnyy]

If and only they have made Z10 an Android phone, they could have had the highest share in the market today. Then Q10 and the likes can remain in BB10 and still live the BB legacy as we all BB users and many businessmen love. The only way to revive BB is to fuse Android and BB together in a business class fashion, retain and improve the BB10 way by modifying it like what Samsung did, and lower the price. Remember the concept of value in economics.

[@MarshallMathersthe7th]

Blackberry priv is definitly going to be my phone when it gets a little cheaper!! I am sure Blackberry is back, only need to invest money into marketing. It would be sold a lot more in combination with a contract if that happens.. it will sell alot.

[@BhakthiKasturiarachchi]

Personally I love Apple products, especially the MacBook Pro and iMac. Even though I also do like the iPhone, I have to say I prefer Android because it's more of an open platform compared to the iOS. As a media producer, the only reason I didn't go with the Priv was because of it's camera and not with the iPhone because of it's restrictive platform, iOS. Privs camera was just not really up to my expectations compared to Samsung GS3, Sony Xperia, iPhone 6S or Google Nexus. If Blackberry come up with a similar phone with a competitive camera like the Samsung, Apple or Sony, then I will definitely go with Blackberry! ( I really want Blackberry to come up with a similar phone to PRIV with a better camera though!! )

[@chinookskier]

Good for John Chen, great man, may convince me to trade from my Xiaomi.

[@d.thomkins2135]

Personally I was looking at the Priv as a replacement for my Z 10. After looking at a number performance videos, I am now seriously considering the Passport Silver.

[@assassinfps]

I always Love John Chen -.-

[@slainbisley5341]

Samsung is working with BlackBerry for Security and KNOX is secured bij BlackBerry BES and Google is also working together since end 2014 to get a more secure platform that bugs Google. That is why you will see that Android 6 has apps permission and that why it suprised me that the priv is supported by Android 5.1.1. The situation is that Android 6 is not ready and get some extra security that could also controled by DTEK. Google is also in Waterloo since spring to work more with BlackBerry and trust me to say that when BlackBerry start in January with Android 6 Stock Rom it will more clear and you will have a better operating system on your Priv. that is also better secured what apps can do. BlackBerry Android Stock Rom has also there own kernel that is build on qprotection a linux kernel that will protect you against rooting or damaging malware. Still you must be aware what kind of apps you install and free apps wil mostly get all your information or worser like Whatsapp get copyright of everything you send like foto's. This is why I , my friends and Family use BBM in the Netlerlands, Australia, Indonesia and Westhoek :) O and BB10 will be still there for a ninch market to secure end to end device to the heart, where the Priv will be have a good and high protection level (better than on a Samsung that has lot of security issues) but not like BlackBerry Devices connected wtih BES 12. Alos see on you tube " Blackberry Priv: 10 ways it improves Android " .

[@CharlieHipHop]

Man, I hope this Android phone does well, but I also hope they keep BB10 alive and under development. Everything from the UI to the Hub is just better on a 21st Century RTOS. I was checking out the Priv the other day, and it just seemed very clunky and slow compared to my Passport.

[@barrientosaj5]

Kim Kardashian could use any phone yet she uses blackberry

[@garrl007]

This guy seems so genuine. Would love to meet him. :)

[@liveoffline4317]

I am user of blackberry always awesome material everything one red light blicking is enough to show the number one phone in the world is a blackberry, peoples learn typing on the phone that comes from blackberry, Thanks blackberry love you always

[@prithvim7]

is it true that they are going to shut down production of BB OS devices?

[@prithvim7]

+PM7Gaming blackberry needs to improve its marketing strategy

[@mohammednawaz7748]

I wish more people realise that their life's belong to them and not some flashy software companies

[@thetiger1417]

I want back my playbook. A blackberry tablet with a latest arm V8 will really makes the difference. Being in an ipad and tab s era, Still some folks are holding that arm v7 old blackberry playbook. Will blackberry fulfill this? By the way i am watching this video in my key2.

[@johnmonk66]

WHen they finally release the very late KeyOne, they finally will get some of their base back.

[@Ssoonnyy]

The point is, if one would want to buy a Priv but find it expensive, he or she may opt for something similar like another Android phone perhaps and settle with it. Unlike with iPhone, there is only one iPhone. Think about this BB. Thanks!

[@lancenorris9451]

i almost want to buy that phone JUST to support blackberry

[@bibs94]

I still love blackberry, just waiting for a good stable affordable BB phone with BB10 OS and a good amount of app selection. I Love BB10 OS, its very stable and polished unlike Android.

[@jbaby215]

I mean why not now? In an era when your phone is all in your business looking at everything you do why not have a phone that protects you and your identity. I'm definitely going to buy shares and a new BlackBerry

[@SaintVader]

I only wish that BlackBerry won't give up on their OS now that they went android.. BlackBerry 10 rules!

[@momounes338]

Dual edge screen is a blackberry patent but Samsung licensed it from blackberry for those who don't know!

[@desitrump]

the media people are so rude

[@oo00xAnathemax00oo]

I like this video, I like BlackBerry Priv, BlackBerry Priv is the Best Phone in the WORLD.

[@ptolamaustittan]

Hated android from day dot when BlackBerry introduced OS 10 ,i saw this was the way. If they go the android only way then I'll need to find an operating system other than the main 2 . Possibly the linex OS. They also have swipe and multitasking.

[@xkcoocoo]

John Chen is taking too much money from this company. He is the no.1 ceo in Canada when we look at his salary. Having the most secure OS /hardware does not justify him getting near $100million dollars(88mill in 2013 + more ). This company is struggling financially.

[@RheyF]

I love what john doing to blackberry...

[@kevenG35]

they are really putting him on the spot

[@edwardmusa2201]

hope he does something big for us.. CANNOT stand moviing from blackberry.. bb 10 is up there with apple in terms of consistency

[@mohammednawaz7748]

just want John Chen to continue the blackberry os. whether it's the location tracking or the cloud services that own all the data you upload on their storage or other various ways to make you insecure, no privacy no security and hacking risks. all boils down to fake promises.the glittering that ios and android give has overwhelmed people. thus people got cheated into this stupidity.

[@moealjboul7073]

BlackBerry the best more than iPhone and excellent to have BlackBerry cell phone

[@edwardrattigan8722]

What's the cantonese word for concede?

[@Harlizzlee]

Mr Chen, without a proven track record of selling android devices (and therefore software support), do you feel it's wise to price the phone at $700 usd?

[@MrGomes786]

Given the specs and the qualtiy..... the slider does cost a bit...... it has a keyboard which acts as track pad.... people are ready and even eager to buy IPhone 6 for 675$ which has maximum upto 128gb storage.. minus expandable memory slot..... in other hand BlackBerry Priv gives you the ability to expand the memory upto 2 terabytes.... please compare yourself!!!

[@bambinoesu]

it's about time blackberry adopted android

[@SomeguyRants]

I need this new phone, hopefully it will be on sprint soon.

[@jacksonthraves9059]

Man the guy on the right was just roooaaaasting John and Blackberry

[@MicheleGuzzini]

One BIG problem: most of the people (90%) don't mind about privacy. They are looking for some cool gadgets with best hardware, camera, selfie camera, and some cool features as finger point security etc...so, I'm not sure about big sales for PRIV. :/

[@intuneknight9681]

+MicheGuzzo - bn - That's right a lot of fools I can say the 80 % of the planet so the problem with blackberry is no their device and their OS Both are amazing the problem is simple stupidity vs intelligence just like that.

[@darneldavid5949]

+MicheGuzzo - bn - It might not be a high priority now but times change, so lets wait & see!

[@jophytosi]

what a very hott seat for the blackberry CEO

[@jensenbaby3722]

The journalists are vultures. He is very smart and not playing their game. BlackBerry is an excellent and reliable phone with solid hardware and software regardless of what people think. They should stick to what they do best smart, secure and high end phone

[@L10161649]

They should develop a better software from the one used in Classic and forget about this Android adventure. An improved and updated version of Classic is what the users of BB are expecting. I decided to stop using a G. Note II as my primary phone (more as a tablet now) because of issues with updates, unnecessary apps and the like. Probably won't get a new BB if they continue in this Android path.

[@user-yx6qt3pb1e]

BlackBerry's ceo is awesome 😂

[@z28camaro79]

If only BB10 OS was android all along. I loved BB10 OS but it never lived up to its potential. Thankfully iOS is getting a lot of influence from BB10/Playbook OS.

[@DirtyWattaGames]

love these questions

[@urveshvasani6238]

"That is your dojo..."

[@encrypt3dbr0k3r]

would yall classify that as racist remark?

[@beerrunner8153]

I had the playbook and when it broke they didn't stand by the product. I ran it over with the car and was thinking of mailing it to them with a note of how happy I was. I tossed it. Never again will I get a blackberry product. If they stood by it and helped me out it would have made a difference.

[@qiranwang]

Go John Chen!

[@D4RKxHOR1ZoN]

I'm trying out a z10. It's decent but very slow compared to any of my moto droid devices

[@MKnight1121]

i hope this android pair up is just a one shot go and not the new MO for BlackBerry.

[@reubenjacob1948]

It's John Chenaaaaaaaaa

[@essashaban1504]

+BlackBerry i Love BlackBerry Z30 Black White 2 i Love BlackBerry Priv Black Nice John Chen Love BlackBerry Priv Black Nice

[@cheeseburgermacpac607]

What killed Blackberry for me was the physical 9 digit keyboards of Nokia phones. A very terrible experience. Therefore, when it came to choosing a Blackberry and a touch screen phone... I went touch screen. Sorry Blackberry. End of paragraph. Lol.

[@ruzzelladrian907]

We people shopping for a premium android phone expect prices between $349 - $500 - $600 How can Blackberry maximize sales of the Priv if the starting price tries to compete with iPhone prices it shows Blackberry isn't familiar with the territory of Android prices now that they have an Android Phone Moto X Style $399 LG G4 $549 Nexus 6P $549 OnePlus 2 $349 Last Year's Motorola Nexus 6 $349 Blackberry is making a high risk gamble competing head on with the iPhone 6 Security should come standard not an added feature to raise the price Blackberry's real competition really is all the Android phones I mentioned Good luck Priv starting at $699 and also reviewers bought the Priv from AT&T and they had to pay an extra 10% TAX for the phone

[@419iam]

I think BlackBerry can charge whatever price they want since they were around before Apple and Androids and believe it or not they do have loyal customers as do Apple and Samsung etc.

[@aristofebrio]

That man surely saves blackberry from death

[@vernonstephen]

Bloomberg almost seemed like they were ambushing Blackberry. Didn't really like the way that you all went about talking to this CEO.

[@Halomaster09858]

dual curved screen? i though my s6 edge would be the only one

[@fabiz8602]

I read somewhere that BlackBerry actually owns the patents on these dual curved screen, I could be wrong tho

[@akadanielmaia]

"New platform"? If you're investing in the development of a new platform why giving up on bb10 and going to android now?

[@CharlieHipHop]

I don't think they'll give up on BB10. I will still be required in high-security environments. Governments don't want to be sending all their data off to Google or the hipster app du jour. There are also people like me who prefer it. Hopefully they use some of the Priv Mojo to market their own OS a bit.

[@CharlieHipHop]

"It will still be rquired..." d'oh!