How Boeing Royally Screwed Embraer

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April 24, 2020 was set to be a huge day for commercial aviation. On that date, Boeing and Embraer were expected to come to terms on a massive agreement in which Boeing would pay $4.2 billion to assume 80% control of Embraer’s business. But April 24th came and went and there was silence on all fronts. It was later revealed that Boeing had quietly backed out of the deal, and perhaps unsurprisingly, Embraer was pissed. The ensuing conflict has dragged on for months, and is still awaiting resolution. But as the finger pointing has intensified, many have lost sight of why this deal was so important in the first place. So, why did Boeing want to purchase the Brazilian jet maker, and why did the deal ultimately fall through? Let me explain…
#Boeing #Embraer

[@tedenderpalmer6550]

Boeing is no longer run by engineers its run by bean counter, in short Boeing has lost its way. Very sad.

[@MikeHoltackers]

Boeing was bought by MD with their own money. It's sickening.

[@woodytaylor8451]

Yeah especially when Boeing moved it’s headquarters away from its most profitable division, there commercial aviation one to Chicago

[@xWood4000]

This is especially obvious in the space side of the business unfortunately

[@fedoraphill8599]

We need address the problem. Boeing is what we call McDonnell Douglass. We should call it by its real name, Douglass.

[@s2dbaker]

They should have called it the Boeing 404 - Deal Not Found

[@michaelrmurphy2734]

HA HA HA!!! I wish YT had emojis!

[@northtexasskies3243]

@@michaelrmurphy2734 🤨🤔

[@Vixentry]

😂

[@joseclaudiobh]

Good one...

[@wadehiggins8107]

Lol

[@A.Lifecraft]

So Airbus entered the regional market and Boeing made sure to ruin Airbus' competitor - Europe says thank you Boeing :D

[@Mercilessonion]

Boeing helped Airbus enter it in the first place too lol

[@soulhunter3643]

@@Mercilessonion and then fucked the best competitor theuy had up, massive big brain moment from Boeing

[@boahneelassmal]

To summarize: Boeing tries to eliminate competitor Bombardier Airbus realizes they get a great bang for their buck Boeing realizes they screwed up. Boeing tries getting into regional market buying up Embraer. _meanwhile_ Airbus introduces a reworked a320. longer range, better fuel efficiency Boeing realizes they've been relaxing on their minor updates of the 73NG family Boeing tries to combat that with a more than hastily put together aircraft Boeing screws up. Finally Boeing now a damaged ship needs to concentrate on fixing the 73max World being forced to its knees by the virus who must not be named Boeing backing off of Embraer purchase. Airbus: We appreciate it but... we kinda run out of ideas how to thank you guys. Cake at our's next week? We send you a plane to pick you up too

[@teeeeeeee3376]

this comment is underrated

[@naubermiranda1025]

Kind of

[@Robert-ff9wf]

Boeing has just become a U.S. embarrassment it just breaks my heart!! They need to clean house in corporate and management people and start becoming an engineering company again. Its really just pathetic!!

[@zourclown1232]

I became an Airbus fanboy a while ago, Boeing needs to get it together

[@FlexibleToast]

The McDonnell Douglas execs ruined that company from the sounds of it.

[@joegim7680]

Right Robert. The fact that Boeing moved their corporate headquarters to Chicago signaled that they've stopped being an Engineering focused company and became another business trying to satisfy Wall Street. But the shift from being an Engineering company started before Dennis Muilenburg. It started after the McDonnel Douglass acquisition and Harry C. Stonecipher became CEO. He was more interested in cutting costs and becoming a Wall Street darling than designing and making exceptional aircraft. Very similar to GM's Roger Smith in the 80's.

[@macky4074]

@@joegim7680 according to Maximus Aviation Boeing are now talking about not having a headquarters at all. People working from home due to the pandemic has made them realise they might not need to pay for expensive real estate. The official line is that by not being tied down in Chicago they can be closer to the production. But in reality the staff will still live in Chicago so it's purely a cost cutting exercise. Although lots of companies are doing the same to be fair and I suppose if working from home becomes the new norm then at least the traffic will be a lot better 👍

[@joegim7680]

It seems that Boeing has ben having quality control issues lately> kzbin.info/www/bejne/iGLdnpJ4er55n7c

[@beckyoungberg3987]

Tbh Embraer is my favorite manufacturer, hopefully they stay around

[@lawyermahaprasad]

Good chance it will be, there is a projection of 500+ jets for Indian regional markets and Indian companies all of them pvt public and state owned companies are keen to acquire. This process would have been over of Brazilian government would have agreed to also include 50% stake in defense arm of the company and 100% stake in the civil arm . For extra cash.

[@doctoremil2678]

Airbus could help them too.

[@jayjaytv2563]

@@doctoremil2678 but they got the C- series already? 🤔

[@doctoremil2678]

@@jayjaytv2563 The C Series is larger than the E2.

[@sethbanks6511]

It’s a much more comfortable aircraft than Boeing’s 737 too.

[@djtan3313]

They also ‘royally screwed’ about 400 ppl in their Max jets...

[@memovilmx6239]

sad, but true

[@michaelrmurphy2734]

OH! GRIM...!

[@laulen3448]

I'm definitely a bombardier guy, but I hope Embrayer doesn't die. Competition is healthy and I don't want my beloved Bombardier to end up in a monopoly, that can't be good for quality of their planes if they don't have to try hard anymore.

[@brassicaolaraceaolaracea1115]

true man.... monopoly gets into people's head to the point of indirectly bullying customers

[@sking2173]

@@brassicaolaraceaolaracea1115 - Or in Boeing’s case, directly bullying their customers ...

[@michabawoek6661]

Bombardier has sold all its commercial airliners programs. C Series to Airbus, CRJ to Mitsubishi, and DHC-8 to Viking Air

[@laulen3448]

@@SoaringSparrow That's good to hear

[@KasabianFan44]

Bombardier in a monopoly? Sounds like you’d been in a coma for the last year or so, because Bombardier has sold (or is still in the process of selling) ALL of its regional jet models. They’re no longer in that market at all - never mind having a monopoly in it.

[@Odisseu_AOE]

As a brazilian, I am so happy the Boing merger did not happen. We now need a decent government to boost our industry, science and tech, and Embrear will rise again.

[@virenomre]

Its called boeing and also i agree with you

[@dc10fomin65]

@@virenomre Actually the name of the guy who started the company was BOING, he changed it to BOEING for aesthetics reason, you may look it up anywhere where the truth is still relevant, a BOING 747 would not sound right, would it?

[@dc10fomin65]

Parabens, voce e a primeira pessoa relevando o sobrenome do inventor da BOEING certo, sendo mesmo BOING, abracos de Chicago!

[@markantone9064]

I do really hope Embraer survives. I may not love their jets but I do know they are amazing airframes built and designed by amazing people

[@danielmoura9421]

I think it’s unlikely that it will disappear. Embraer has an immense strategic value to Brazil, with very close relationships to Brazil’s top engineering schools (which also just happen to be military institutes) and to the government. We’ll have elections next year and one of the best placed candidates in current polls was probably the most open critic of the deal in the first place, believing Boeing was actively trying to screw Embraer from the start to cripple the competition for when they got into the regional plane market. A lot of Embraer employees will vote for him.

[@rodrigonogueiramota4433]

considering the fact that Embraer recently announced they will develop a new generation turboprop I wouldn´t say they´re "screwed". in fact many airlines in Europe and USA are addopting the "small jet big range" on the near future "Covid19 recovery" and that´s where Ejets will shine. even Alaska Airlines is replacing some 737-700 for E175/E195 on some routes.

[@gnufz8623]

That's what I call competence: Talking about the regional jet market being 'dominated' by Bombardier and Embraer while showing a KLM Fokker 100 😂😂😂

[@Kalvinjj]

Well they're slowly getting phased out anyway, and are not all that numerous. Tho I understand how ironic the footage looks in that case. The Fokker 100 has one hell of a bad reputation around here in Brazil after the TAM accidents, but looking at it's accident history it seems the biggest enemy of the aircraft was ice.

[@gnufz8623]

@@Kalvinjj ...well maybe TAM was a bit unlucky with the Fokker 100. Of the three losses, only one can be actually assigned to the aircraft, the other two resulted from pilot error (forcibly aktivatiing thrust reverser in flight) and a bomb... Here in Europe, the Fokker 100 was quite wide spread being the regional backbones of KLM, Tyrolean (i.e. Austrian Regional) and Germania/Air Berlin. They were also in significant numbers in the U.S.A. for US Airways. Although they have been phased out in Europe and the U.S. since, many are still in service in Australia, although that might change after this Covid-crisis is over...

[@Kalvinjj]

@@gnufz8623 The reverse thruster issue is mostly an aircraft issue tho, the pilots forced the thrust lever up, the reverser deployed unwanted during takeoff and showed no signs on the cockpit of such, they thought it was the autothrottle acting up, they were never trained for that since Fokker thought it was almost impossible. Still, the aircraft got a terrible hit on reputation by very few situations here. It's like that for any jet really, it doesn't take many failures to get a bad reputation.

[@naubermiranda1025]

Bombardier and Embraer killed Fokker.

[@thedumbaviator5536]

​@@Kalvinjjeven ocean air changed the names of the fokker 100s to something else so the public thought it was an other plane. That is how bad it was😅

[@VelvetCondoms]

In fairness, Embraer would have been even more doomed had the acquisition gone through. * We saw with the 717 and 757 that Boeing has a habit of killing off product lines without adequate replacements in the interest of consolidating product lines. * We've also seen Boeing's criminally incompetent and shortsighted management being a threat to the survival of at least 2 manufacturers and the reputation of several airlines. * Embraer's biggest advantage is having a brand name that isn't Boeing (A name now synonymous with incompetence and crime), so this acquisition would substantially depreciate the value of Embraer, crippling its marketing and cause Boeing to lose money on its investment. Embraer might not survive the pandemic, but it has a better chance of surviving the pandemic than surviving Boeing.

[@manoelleao680]

I think it may actually survive bc it's important to Brazil, so the goverment is putting money in it, they got a 600 million loan from the national development bank this last June. But it all depends on whether they will be able to make good sales on the next few years. The E2 is a great jet for continental aviation. So depens on whether airlines will more intested in buying planes to fly people between nearby countries or between continents in the post pandemic scenario.

[@VelvetCondoms]

@@manoelleao680 Also, it's going to take longer for point-to-point networks to recover than hub-spoke networks. Hub/spoke carriers are more likely to use Embraer's line than point-to-point carriers. This, combined with Embraer's relatively small production capacity compared to Airbus and Boeing, means that Embraer will recover faster. Something Embraer could exploit is the fact that there are many airports which have either relatively small customer bases or short runways for which the Embraer product line is simply the only viable option. The E Jet / E2 line is also easier to fill than Airbus's and Boeing's smallest craft, which will continue to be absurdly hard to fill thanks to the pandemic. So we have now entered a point where, not only does Embraer have a monopoly for certain airports, they now have the competitive advantage at larger airports.

[@manoelleao680]

@@VelvetCondoms Wow, thank you for your insight! Now I can see that the prospects for a strong recovery seem quite good indeed.

[@naubermiranda1025]

Interesting analysis

[@hds66nl29]

@@VelvetCondoms You do know the E-jet / E2 is directly competing with the A220, same number of passengers, both can operate from regional airports. The reason Bombardier made the plane was to compete with the E-jet in the regional jet market, it is designed to do so.

[@williamstuartmitchell5480]

This example fits into a pattern that many US corporations seem to follow. They make decisions based on the stock market and shareholders rather than focusing on making good products. It’s short sighted planning and this showed up with the decisions about the 737 engineering and now they’re making another decision because it will help keep their stock prices relatively stable in the short run but may end up destroying their business in the long run.

[@sahibsingh2044]

Save pennies and waste dollars

[@flaviosalatino8192]

They are doing the same in the auto market, dragging their feet against the elettrification

[@sahibsingh2044]

@John Small stop drinking the cool-aid. Congress only bailed out the motor city(ex ford) bc of all the jobs that would have been lost in the rust belt.

[@srinitaaigaura]

In other words all US corporations are run by accountants and Wall Street wannabes.

[@480darkshadow]

@@sahibsingh2044 yeah, and imagine all the jobs that will be lost by Boeing, they’re getting money now from the government already

[@MicrophonicFool]

Also doesn't help that customers specify that they only want 787s built in Everett and NOT the Carolinas. Those who have both are not happy at all

[@niio111]

Customers cannot make this demand as 787 production was ended at the Everett plant in Feb 2021.

[@MicrophonicFool]

@@niio111 Ya but this conversation (and manufacture issues) started before that decision was finalized. There are continued problems with FOD and other issues with the remaining plant versions. The last thing Boeing needs is additional criticism across their entire product line

[@hananokuni2580]

Back in 2014 I flew on JetBlue's EMB-190, twice. Probably the most comfortable narrow-body plane in which I've ever flown. The world needs EMBRAER.

[@Inkling777]

I feel sorry for Embraer. Suing Boeing may be their only option, but it's not going to help their sales. Airlines will be afraid they might enrage a 800-pound gorilla. A suggestion: I'd love to see a detailed comparison between the C-130 and Embraer's KC-390. How do they compare in short-field takeoff distance, in range, and in operating costs?

[@ClockworksOfGL]

Boeing wants to live high on the hog of widebody profits. Can’t really blame them, Airbus has also been trying to chase that market for years, with some level of success (A330, A350) and failure (ahem, A380). Single aisle jets are already a low-margin business, I personally never believed Boeing had any serious intentions of chasing the lower-margin regional jet market. Unfortunately for Airbus and Boeing, international travel is dead, only domestic travel (which usually flies in those low-margin single aisle planes) has had any semblance of recovery from coronavirus.

[@biponacci]

The C-390 is better in almost all areas than the 130J on paper. I do believe the short field performance isn’t as good but this is only marginal. Embraer argues the higher position of the jets make it more rugged where the expensive carbon fibre props of the 130J could be damaged by debris. It’s also cheaper to buy and fly, faster, has a greater range and ceiling, it can transport helicopters and it is capable of aerial refuelling from the get-go without sacrificing capacity or range.

[@leandrocosta3709]

@@biponacci Yup. That's what the graphs are showing. Still a few more tests to make, though. So far, so good.

[@MargaretNahmias]

I am surprised that Boeing did not go after Embraer's miltary divison where they are direct competitors.

[@leandrocosta3709]

@@MargaretNahmias the Brazilian government has the golden share and would not allow that to happen.

[@brunogrieco5146]

As a Brazilian, I'm actually glad this deal didn't came through. When you outsource engineering you end up dumping the research. Embraer has strategic importance to Brazil. The whole deal started due to a political change in government. It wouldn't have been possible on the previous administration.

[@nivaldoss2]

Just don't forget Embraer isn't a public company since 2000's, so nowadays the Brazilian government has only a small portion of control of the company.

[@waltersergio3032]

@@nivaldoss2 vc esqueceu a Golden Share que um presidente consciente, e não um palhaço entreguista como esse ignorante entreguista bolsomerda ,usaria.

[@waltersergio3032]

@manmachine30 vc não deixou claro com que imbecil bolsominion vc estava falando.O texto em inglês está correto e a pessoa que escreveu é claramente contra entreguismo de Bolso jumento.

[@user-uw3fi2zg4t]

Strong countries don't aloud strategic companies to be sold

[@waltersergio3032]

@@user-uw3fi2zg4t exactly..

[@DC8Combi]

It matters not what industry insiders say because they are many times PR for Boeing. As a near 13 year Boeing employee I assure you the attempted merger with Embraer was highly due to Boeing wanting in on the market after Airbus took Bombardier. Had Boeing not been so greedy as to attack Bombardier Airbus wouldn't of stepped in.

[@Fey418]

Agree. Boeing was very foolish to sue Bombardier for dumping as at that time the Canadians were not direct competitors to them. Few people know, but Bombardier was in such a bad financial situation that they even offered themselves to be bought to both Airbus and Boeing, before this episode. Once you corner a mouse, even the little one decides to fight and they sold themselves to Airbus accepting a 50.1% stake sellout for U$1. That's right ONE dollar. So desperate they were that Boeing managed them to sell themselves for ONE dollar to Airbus triggering a huge market distortion in the regional airline market.

[@DC8Combi]

@@Fey418 absolutely correct and not to mention Boeing soured their defense aircraft relations with Canada. Boeing has no shame and their ego is so huge that they are simply their own worse enemy 😝.

[@mbenidze]

Exactly. Boeing saw a clean sheet amazing aircraft and felt so threatened that it would damage their 50 year-old-frame 737. If they had themselves developed a new plane or made sure it was a safe aircraft instead of attacking Bombardier, it would be better for the industry. Now with the MAX crisis Boeing lost the money equal to entire CSeries development cost and lost the single-aisle market since Airbus now has two of the best products in their lineup.

[@DC8Combi]

@@mbenidze Boeing was blind to the A320 being more capable to engine upgrades due to the A320 sitting higher than the 737. Boeing was too busy watching their own stock climb and using dodgy practices to be a large stock company that they got caught with their pants down on with the A320Neo 😝😝😝.

[@AAA839]

Not just Boeing.. Bombardier also screw by themselves.

[@leandro842]

Anyone who knows the history of Embraer knows that the company has gone through much worse times. Embraer is not just an aircraft manufacturer, it is a systems integrator and has unmatched versatility that gives Embraer the ability to reinvent itself like no other aviation company in the world. Remember what I'm writing, Embraer will surprise many people, I have no doubt about that. 🇧🇷

[@BlueChinchillaEatingDorito]

"Boeing's stalling tactics". Looks like the engineers of the 737 Max took that statement too literally.

[@carlosandleon]

oooooooooooooooh

[@mubassirzaman7202]

Facts, because literally they screw themselves and unfortunately stalling 400 lives to a sudden halt and lost hundreds of millions just to save millions.

[@neilkurzman4907]

@@mubassirzaman7202 They lost more than hundreds of millions, they lost billions. And even lost future money since they cut their design of future planes.

[@osasunaitor]

@@mubassirzaman7202 they didn't _literally_ screw themselves though, please don't overuse this word

[@mubassirzaman7202]

@@osasunaitor fine I wont, but the error they did cost them a lot of everything.

[@OliveDoctor]

Embraer is in every Brazilian's heart. It will thrive and keep providing good and reliable planes for the world to fly.

[@fajarreza1]

Well, we're living in the era where Boeing screwed everything it touched.

[@liliuMAX]

Even themselves

[@francoistombe]

Boeing could have got the same deal that Airbus got with Bombardier. Instead of a merger, Boeing tried to kill Bombardier and handed Airbus a free regional jet. If Boeing had taken in Bombardier they would have a 737 replacement (the 500 model) and spent their $$ on a 757 replacement instead of putting more lipstick on the pig.

[@fedoraphill8599]

They killed Bombardier aviation completely, only for airbus to buy the Cseries for 1 dollar and still sell the plane they cried about. The KC10 is still better than the pegasus KC46 as well. They should have just done what they do best and remix the existing plane like true McDonnell Douglass business is supposed to do. They could have modified the engines and avionics for the the KC10 airframe, and add winglets, new engines, and update avionics. Just make sure you adapt the Vstab if you are going to stretch it lol. But nope, they had to fuck over the air force with the pegasus debacle. They cried for a do over when Airbus won that tanker contract. Unfortunately, they are a private company in name only, as they are tax payer funded and government supported. We are stuck with the fuckers You see the pattern?

[@alphamalegold]

Maybe they should call it the 717NG. The 717 was about the same size and was also acquired from outside Boeing

[@girikchokhani2449]

718NG

[@Theyk212]

Or the boeing 808? Like airbus did with the CSeries,from a3** to a2**

[@ambergris5705]

The more time passes by, the more Boeing makes bad decisions, the more they become unlikeable, and the more the recovery will be hard and costly. If it is possible.

[@Rocket-hb6jh]

I’ve been a Boeing supporter for 40 years but as much as it pains me I now applaud my national airline, Qantas, for choosing the A350-1000ULR for project sunrise.

[@michaels.5878]

The GE/McD effect. Profits above ALL else!!!! Even if it kills the business.

[@davidcole333]

I have to disagree. I think it's a horrible idea to spend 4.2 billion during a massive downturn. They're going to need those funds much more urgently elsewhere. I think they avoided a huge mistake.

[@jarjarbinks6018]

@@davidcole333 yes but Boeing should have been upfront about it, plus Boeing has screwed over companies like bombardier by lobbying the state and federal government to pass unnecessary tariffs just so they can keep smaller companies down. I’ve been a supporter of Boeing for a long time, it basically supports my entire states economy but over the years I’ve seen them lose their way by trying to maximize profit over everything else, appealing to Wall Street by letting accountants call the shots instead of engineers, even quality and safety has gone down ever since they merged with McDonnell Douglas, they’re anti competitive even though they’ve gotten tax cuts from Washington for years

[@jarjarbinks6018]

@@Rocket-hb6jh it honestly hurts to see what has been done to Boeing and how the new higher ups have been ruining William Boeing’s legacy. Boeing use to put quality and legacy over everything else but ever since it merged with McDonnell Douglas in the late 90’s it has been slowly putting profits over everything else, engineers don’t even have the final say anymore, the accountants were given that power

[@patriot-wf1er]

After seeing what boeing has been doing these last few years im afraid to even set foot on one of theyre jets... that company is dirty and has no honor.

[@JoshDoesTravel]

I remember reading somewhere in 2018 or 2019 that the Brazilian government was against this deal happening, since they didn’t want Embraer to have majority ownership outside of Brazil or leave it entirely. They claimed it provides a big sense of national pride to the country, as well as jobs and income, and so they would deny any deal that gave Boeing majority control. Did anything else happen from that, or was it just “politicians being politicians”?

[@ImFelipeFreitas]

Hi! Well... The brazilian president Bolsonaro is a lunatic with a patriotic speech and fanatic for the military and was basically being a politician and saying to his voters that "Embraer is our patrimony". Embraer was founded by the military dictatorship, and the actual president was an Army Captain. The Brazilian Government have golden shares in the company. The ministry of labour of the former president (Temer), in 2018, even "asked" for proofs (legally speaking, I don't know how to say in english) that none of the jobs or factories would go to US or other countries. In 2019, Bolsonaro once again "asked" for this. Both of them, Temer and Bolsonaro, were okay with the joint venture. Embraer was selling only the commercial jets branch (80% to Boeing) and forming the KC-390 (with 51% of the shares with Embraer in the KC-390 Joint Venture). All the rest would still be totally owned by Embraer: executive jets and defense branch. The (sad) truth is that most of brazilians don't know how important the company is for the country. Only those who are avgeeks or work in the company. I remembering in school learning about Embraer, but not knowing how famous it is in the world. I only found out at college. In school I never knew that huge airlines in the world were Embraer clients.

[@AAA839]

@@ImFelipeFreitas I think the Brazilian should proud of the Embraer.It really help not only regional jet and also Military which is important for country defense I feel quite sad about not much people not knowing embraer is more than they think of. Because not many country can have its own company which produce the plane and still stay on the game today...

[@jujenho]

@@ImFelipeFreitas This is typical leftist lunacy. Bolsonaro has nothing to do with it. The truth is that 83% of Embraer's controlling stock are in foreign hands (companies or individuals). They are the real owners. The Brazilian government has a small number of "golden shares" that can block any decision. But most of the owners were worried about the future of the company because of large E2 development costs and lack of sales. The Boeing partnership (control) certainly would help sales (as happened with the Bombardier C Series / Airbus A220). Now Boeing will not pay the agreed amount because Embraer's previous market value plummeted to the ground with the pandemic (like everything else). It seems that the Chinese dream have come true. They have the money and the the will to buy their their long-desired global regional airliner manufacturer, and now at discount price. Let's see.

[@jamespatton724]

The E2 wasn’t designed by Boeing. So I don’t think it earns its own number. But maybe the 7R7. For Regional.

[@Xavier1...]

maybe 697

[@jaypainespotter]

717-I (For international version) not MD.

[@macbomb]

@@jaypainespotter I was thinking 717 as well. It could be the third Boeing 717. The original 717 (KC-135), the second MD-95, then this would be the third!

[@ijbos620]

I honestly I doubt Boeing would rename the E2 because the E- jet series has a good reputation, but they renamed the MD-95 so... who knows!

[@ScottRothsroth0616]

I like that.

[@paco291]

Airbus has a factory in Alabama. That gets them around the tariffs.

[@mengo0456]

Embraer build jets in the U.S too but business models

[@brettvaughn1058]

Near Mobile, AL

[@limajuliett3406]

god the E2 is a stunning plane

[@xray111xxx]

Frankly I think both screwed Embraer. That royal McDonnell Douglas Management at Boeing is doing no one any favors. The evidence of the 787 is the start. When airlines are wary of the Charleston 787 in quality and such, and the Everett 787 most likely going by the way side. Also with the 737 Max being what it was. Boeing really can mess up sunshine. I really have allot of respect for the engineers at Boeing. Best there is. Management is utter garbage. Go back to the 777 backwards, and you have some great airplanes there. The 787 could be great rather than just merely a economic bird for the days today and tomorrow. I won't get excited about a 787 vs. a 350. Boeing really needs to get it together. I think the merger with McDonnell Douglas was so lopsided and Boeing ultimately is screwed on that deal. Now they pass that love along to Embraer. The Pandemic only further reinforces their woes. No one is doing well. But a high profile company like Boeing has to do it better and cleaner than anyone else to at least win me back. I have been a Boeing kid fan boy since forever. The 747 along with the 777 are my favorite Boeings of all time. The 737 NG on back for the 737 was a winner. The 727 was tops in its class too. Those were engineer airplanes, not cost cutting management shoddy quality airplanes like today. I am not saying Airbus is perfect. Not even close. I think they are playing it smarter than Boeing for today's times. The Bombardier deal is proof of that. Corporate greed is why the 737 was not stopped at NG. Max means, Max out Boeing's profits. Profit to a point is great. But after that, it can get to be many bad days. Now I say if it is Boeing, do I still need to be going?

[@CrixyM]

You gotta be joking , 737 is a 60 years old piece of junk that shouldn't exist. They should've replaced it back in 1990 not do an NG. Same with the 747 , I will never fly on Boeing planes, it's been already 15 years I fly only on Airbus. Boeing it's not in the business of making airplane but the one of killing people.

[@douglasrowland3722]

Similar to the Daimler-Chrysler murder............

[@starliner2498]

I was a fan of boeing too because my father works on 737 NG and 777-300ERs but looks like not anymore

[@starliner2498]

@@CrixyM 737s (Not MAX) and 747s are some pretty solid airframes and physics doesn't change

[@paleghost]

Boeing's desire to break the unions is akin to cutting off their nose to spite their face. They never should have opened Charlotte. Picking Charlotte instead of Everett is even dumber. Skill and quality of the Charlotte facility is not comparable with Everett. Some customers won't accept planes from Charlotte. Management's attempts to 'reduce risk' on the 787 program by outsourcing had the opposite effect of dramatically increasing their risk. Their attempts to reduce costs by cutting corners has cost. them dearly. By concentrating solely on stockholders, it ends up the stockholders are taking a beating. Calhoun and company need to go.

[@microwavefish]

Seeing FlyBe in this video brings back so many memories of the 4 years of countless flights (actually about 350 hours or something.) I flew with them on.

[@TonyLasagna]

You have a great way of exPLANE-ing things, man - really makes these topics quite entertaining, as well as informative. Just became a patron - keep ‘em coming!

[@maxheadrom3088]

Coby, thanks! I'm from Brazil but any analysis of the deal, here, is tremendously polluted by local politics. The only person to point towards exactly your comment was Coronel Oziris Silva - Embraer founder. He argued that Brazil could profit a lot from the deal if adequate investment in education were done. I had classes to one of Coronel Oziris classmates from the Aeronautics Technological Institute. My Professor was had the second highest grade of his class and respected Oziris even though he entered ITA using places reserved for members of the Air Force. My Professor said "He was a great guy, very smart, was in his 30s, married with kids - and managed to graduate 1st in his class." Thanks and congratulation for the quality of the report! Aviation aficionados usually do great work - yours got the Oziris Approval Seal, though!

[@paulsherriff6337]

Great work Coby. Insightful comments delivered well. Keep it up

[@cobyexplanes]

Glad you enjoyed it

[@nineproductions-pp6fx]

In relation to the name designation, it wouldn't be 717 as some have suggested as that was a stop gap numeric for the MD 80/90 series acquisition. I don't think it would be that 797 or 818 either as I would imagine it's the companies compulsion to save those for an indigenous models of their own design. Like Airbus, they would be inclined to pick something diminutive when compared to the current series but inclined to indicate separation and newness. There's' also the fact that the numbers that Boeing pick always contain the digit 7 or a factor thereof (i.e 5 and 2), .so on that basis my guess is it would have been 616, 676, 525 or 575. These videos are surprisingly addictive so looking forward to my next fix!

[@joseclaudiobh]

7 E 7 , in recognition of Embraer's "fatherhood"

[@robertoprimordial2633]

Perdão, mas esse vídeo é sobre o que ?

[@silverbladeii]

@@robertoprimordial2633 como e porque a boeing ferrou com a embraer

[@robertoprimordial2633]

@@silverbladeii obrigado

[@robertoprimordial2633]

@@silverbladeii você assistiu tudo ? Qual a conclusão , qual foi o impacto negativo , a fraude ?

[@silverbladeii]

​@@robertoprimordial2633 Boeing decidiu comprar 80% da embraer e entrou em acordo com a empresa. Entretanto, por causa dos acidentes com o 737 max e o coronavirus, a boeing deixou o acordo morrer. A embraer disse que isso foi horrível, por que os E2 dela não foram vendidos porque as linhas aéreas estavam esperando a compra da embraer. Além disso a boeing n avisou antes, deixou o acordo morrer no silencio. Isso foi um preju grande pra embraer, que agora quer processar a boeing. Os detalhes são extensos pra um comentário, mas acho que é mais ou menos isso

[@sriramkannan2592]

Coby, love your content. U sparked my interest in aviation

[@cobyexplanes]

Glad to hear it!

[@jiafeibitch4190]

@@cobyexplanes hi coby, what r u doing?

[@MrAlexandre15nunes]

Embraer still 3° largest aircraft constructor in the planet, and will live longer by themselves.

[@naubermiranda1025]

Future is unclear.

[@MrAlexandre15nunes]

@@naubermiranda1025 my opinion only

[@naubermiranda1025]

👍🏾

[@jimshaw597]

Perhaps today. Where is their answer to the A220?

[@hds66nl29]

@@naubermiranda1025 Yeah, specialy now with the A220 in the sky. People tend to forget one mayor advantage the A220 has over the E-jet and that is the massive global support network Airbus has, Embraer can only dream of that.

[@dosgos]

Embraer and Bombardier make some great airplanes. Hoping for a positive future.

[@michaelkirouac3680]

Great channel Coby. Lots of info on a broad range of topics. I was one of the 80%. Liked and Subscribed!

[@cobyexplanes]

Welcome aboard :)

[@Skyline037]

the more I hear about Boening the more I want to avoid anything remotely related to them....hell I'll even cancel tickets if it's Boening's plane that would haul my ass....

[@romanovieira5861]

Coby's classic "Let me explain"

[@tomutomo3701]

No, its "Let me explane" i guess, haha

[@bidhanchandraroy5524]

Lol 😁😆

[@redryder1146]

Thanks for the video Cody I’m relatively new to your channel keep up the great work!!!!

[@cobyexplanes]

Glad you enjoyed :)

[@darioinfini]

Thanks for that run down. That makes a lot of sense. I love aviation and it pains me to see the distress the entire industry is in.

[@anotheruser9876]

Dumping: See Walmart

[@beback_]

Or Amazon

[@shrirangtambe4360]

@@beback_ words of my mouth... 😁

[@lucasf9254]

True

[@mrrolandlawrence]

@@beback_ amazon dont dump! they do however monitor drop shippers accounts for what is trending, then create their own supply and then re-rank the other competition for the said products.

[@morteparla6926]

Kind of a shame they didn't buy Embraer. Embraer has some pretty nice aircraft designs.

[@LC-jy8mj]

I’m happy they didn’t buy Embraer , hope Boeing goes under

[@ari.stoner97]

Embraer will always be brazilian and our pride

[@morteparla6926]

@@LC-jy8mj Why would you hope Boeing goes under??? That would be incredibly bad for the global economy

[@ethansaviation2672]

@@LC-jy8mj nah embraer will most likely go under now. Also that wouldn't make anything better

[@naubermiranda1025]

Wishful thinking. Future is unclear.

[@eringobreathtiocfaidharla1446]

Loves these stories, great channel

[@ultrasinternational8494]

As a Brazilian I'm happy that Embraer stays independent.

[@LaVidayElTristeFinal]

"The regional jet market has long been dominated by Bombardier and Embraer"...Shows a Fokker 70.

[@jishnus9130]

Please don't dislike. It was you who let him to explainand in my opinion he did it pretty well.

[@idanceforpennies281]

If Boeing opened a funeral parlour, people would stop dying. There is absolutely nothing that those guys can't scr*w up.

[@thebaseballcow2024]

If the E195-E2 was rebranded by boeing, i think it would either be called the “797” or the ”636”

[@stefanguels]

7½7... 717 is already taken by the former MDD jet. And the plane is a half assed attempt anyway

[@liam6nugget]

I reckon the E2 would’ve been named the 797, so that the 737 replacement could be called the 808. Calling the next Boeing plane the 808 makes so much sense to me as the change from 7-7 to 8-8 represents the beginning of a new era, and 8 is a lucky number in China so that would help sales in the region

[@PtrkHrnk]

I like this one.

[@AAA839]

The 797 rumor think (even I did) would be a 737 and 757 replacement. But boeing lately said: Oh we are made 797 base on 767 twin isle wide body jet not a narrow body... But not gain much airline interest.. And it out back to draw board.if Boeing bought embraer new E-jet.it can be 797.but it not gonna happen at all....

[@sorrellwayne8133]

Good work!

[@halweilbrenner9926]

Didn't know about Embraer thanks 4 the info.

[@brunovilela3619]

It's just me saying but: I'm really glad this deal crumbled. It is important to challenge the boeing-airbus duopoly, specially after the bombardier purchase and considering the importance of developing high tech industry outside of the north america-europe axis. As far as I'm concerned, as a brazilian citizen whose government has financially and otherwise helped the development of Embraer, it pleases me greatly that the jobs, technology and of couse money related to brazilian-made aircrafts is not yet leaving the country for good

[@DC8Combi]

Bruno Vilela in the end you will find this to be a blessing, Embraer makes great aircraft. From a Boeing point of view I hoped the deal never went through because I knew in my heart Embraer and it's employees would not fair well. Boeing had no interest in Embraer's employees as they care less about their own employees. Boeing simply would have raped Embraer all for Boeing shareholder value!

[@GH-oi2jf]

Embraer makes decent aircaft. I think they will be ok. I don’t see why Boeing should have to bail them out.

[@jujenho]

Embraer's airplanes are certainly very good, but the E2, the flagship, was not selling (just like Bombardier's C Series, now Airbus A220). Becoming a Boeing product would increase its chances (just like the A220). Now, with the pandemic, forget it, and not only the E2.

[@LMays-cu2hp]

Thank you. It is always insane dealing with companies.

[@shareholder4500]

I am an A & P mechanic hired in 2012 to work in Everett on the 787. I was amazed by the stories I was told by other mechanics who missed the days when they were given a task to perform at the beginning of the shift. They had to stop working, I was told because of an engineering issue, and they would sit and stare at the airframe for the rest of the shift. This was not a one off, I was told of this happening all the time, by several different people independent of each other. So that would make for a high priced plane,

[@snowblazed3442]

Embraer makes superior quality aircraft, unlike Boeing.

[@VytorBrumMoura]

Azul. A brazilian airline uses ATR 72, a looot of E195 and Airbuses A320/A330. They dislike Boeing quality.

[@paulojoseph4790]

I'm Brazilian, and honestly, I still don't know if it was a good thing in the end

[@DC8Combi]

paulo joseph believe me you fared better not allowing Boeing's greedy tentacles into your country's awesome aviation industry. Boeing would have stripped and raped it than left it tainted with dishonor when eventually they were caught doing dodgy business.

[@mubassirzaman7202]

It both, if the Boeing bought the company, it would of destroyed the manufacture and create a whole new political problem Brazilian, but in the other hand Boeing screwing over Embraer made Embraer in a bad position financially and can get bankrupt. Honestly I don't know which one is better then the other, but both of them were bad.

[@LaurenMartins]

Are you stupid? Boeing wrecked Embraer! Stole everything and didn't pay a penny.

[@mubassirzaman7202]

@@LaurenMartins Yep, but theirs no light at the other end of the tunnel for both of them. If embraer manage to live by the orders, they are saved, if they dont get enough, they are bankrupt. IF boeing took the company, the company would of not get bankrupted, but face a lot of corruption, stealing, and will be as what DC8Combi instead, would get another bad situation, where it would of been destroyed Honestly boeing have been a B*tch these years, it been trying to knock of everyone.

[@mubassirzaman7202]

A lousy Karen, being like Disney, they like the company so they "embrace it" where it take stuff to do more ( extend) from people, extend it, but then extinguish it, so no more competition.. Also with the help of the dammed US Government.

[@shigetsan]

nice work man!

[@cobyexplanes]

Appreciate it!

[@fobypawz418]

What a complacent and ruthless company Boeing has become!

[@41novar]

I guess antitrust laws don't exist when you have enough money

[@yoavhofstein3658]

If airbus called it the a220, boeing should call it the 626

[@KlingerFerreira100]

Boeing 666 would be interesting lol

[@robwever7139]

Thanks for using EHAM 👌

[@clmk28]

Great video

[@brandonnorris1026]

@1:07 Does anyone else not subscribe when someone actually commands you to do so?

[@user-rc9qi6yp6k]

Embraer was naive and overlooked Boeing's ability to screw anyone over. This is the same company that screws over staff, customers and passengers alike so I dont know why Embraer thought it was the exception.

[@fredmdea785]

It wasnt naive on their behalf, stop blaming the guys that got screwed over. Embraer was put in between a hard place and a rock, they could either they accepted Boeing's offer or try to compete against a great plane that now had the power of Airbus to back it up, basically a very bad situation.

[@christiantosumbung5791]

Get a whole new airplane, a good one too, and one that your competition does not have a counter, for only a dollar. Now that is the epitome of a great deal!!

[@ou1g8]

It should’ve been named like Lockheed did it, gave it an actual name, I would’ve said “The Boeing Screws everyone with a passion 101”

[@dude_whats_even_happening]

Plot twist: There was no plot twist Also I think it should have been called the B700

[@TheChiefEng]

Boeing's airplanes out of S.C may be produced at a lower cost due to lower salaries but the quality of the airplanes coming out of the Boeing S.C plant is so poor that some airline customers have refused to take delivery of airplanes from the production facility. Boeing has virtually done as much wrong as you can possibly do. Boeing is a cheap Charlie outfit with cheap solutions. The 737 MAX is a brilliant example of that. Airbus has basically wiped the floor with Boeing lately.

[@steveliberman3000]

I'm an avid skier who lives in southeastern VA. So, my club flies to the Rockies every year. I thought regional jets were great because they saved us long bus rides from Denver Int'l Airport. But now, they've slipped one past us by flying extended RJ's, the E175, to Denver. These are uncomfortable for that long a flight, have small overhead bins so carry-ons are a nightmare, and there's some doubt about whether skis are going to make it. Whatever the reasons, the manufacturers and airlines are not getting the the mix right.

[@colinboone9920]

Great vid! Subscribed

[@cobyexplanes]

Welcome aboard :)

[@arnavsharma9882]

*you bloody coby explanes*

[@AAA839]

Remember the Boeing-Embraer was intend to separate three company of Embraer and as this JV on going on, Boeing can compete with the new Airbus - Bombardier Partnership. Nothing was really "screw up",because Boeing cannot destroy the Bombardier C-Series instead they get acquire by Airbus, which is a biggest rival in regional market. Embraer and Bombardier Aviation has been long history as dominate the regional market. Consider the Airbus action, Boeing want to stand and having a company could be compete with Airbus-Bombardier Partnership. However as the Covid-19 pandemic and 737Max disaster, Boeing financial was cause so much trouble, Not really silent to walk off,is only report by Brazilian media In Bombardier situation it was their management fault. They can't really made the plane on market fast enought, they keep struggle and screw themselves.more worst Bombardier is not just a aerospace company, they also have other sector -> Transportation(Railways,Signal,traction motor/control,etc)Their recent project on both Canada and US suffer an delay and problem, as they need to pay those penalty and lawsuite of those project.. Which just left the Company in more worst situation and totally screw their financials income. C-Series which has been develop almost a decade. But as the plane suffer so much difficulties, No final products are ready to fly and with whole thing behide the schedule.Worst part with Boeing complain to the US government for their Regional jet import tax. they can't sell the plane enough to us just cover cost for C-Series. Abd they try to rely on their transport hopping it can cover the C-Series cost ,but end up more disaster outcome,and nearly cause the company went to bankruptcy. Their management team hopping to find someone to help them First they have to do is layoff the c-series. The C-series first has approach Boeing But they reject and They reach for Airbus to acquire the plane both design and manufacture. which also bypass for their Lawsuit with Boeing + us government as they have no US factory and need to pay lots of tax just selling the plane.(Airbus actually has that). even the sold the C-Series but their financial hasn't back to normal, Instead is still struggle and concern because those railway project also screw up,some major tender which they think they would got that, just give to their rival company because their recent performance not good as those expected. The management team approach French government and ask them to bought whole Bombardier Transportation(Which is Alstom annouce they will acquire Bombardier. What the status of CRJ? Well Bombardier CRJ they just lay off and sold to Japanese Company Mitsubishi under the MRJ series. That means Bombardier do not have any commercial plane at future Only those VIP and Business plane they would focus on. But A220 and E2 also suffer delay due to the complexity and reliability for it PW GTF engine(which was a huge disaster to A320neo)

[@chesterwang3070]

Please use proper grammar and use proper spacing; I can't read what you're writing. Sorry :(

[@AAA839]

@@chesterwang3070 just keep it simple Embraer is trusting the wrong person. Think Boeing could help them. But Boeing screw up themselves for the financial critics. Which leave no option and must pull the plug on Boeing-Embraer. However, the current situation of Bombardier is their own fault. Their management board really turning thing upside down. The company has been spend lot of money on C-Series over 2 decades and hoping the jet could be built and fly successful. Instead the jet is not a good story.it keep struggle with technical complexity and engine issues as well. It also affect the whole financial income of the company. In order to keep that project running, they rely on their transportation sector, hopping it can help the financial problem cause by C-Series. But their transportation also struggle by project delay, train failure rate too high and quality problem. This cause them has lawsuit with some customer. It just made the thing worst. So the management board decide to keep the company, They sold off all commercial and transportation to their rival or others company. They will just stay in the Private Business and VIP jet at future.

[@chesterwang3070]

@@AAA839 OK. Thanks for replying!

[@tomrog1337]

They would have called it Boeing 666 😉🤭

[@Daniel31415]

You would think Embraer would do well out of the pandemic - selling these small single aisle regional planes. The Embraer 190 flying out of London City is just the perfect size for COVID-era travels

[@sonnyburnett8725]

Great information, You’ve truly done your homework here. Wish you could pair up with 2 the future and there space flight info. +++

[@CHMichael]

Boing moving jobs to Brazil would endanger taxpayer bailout.

[@jhmcd2]

So much of this story has been left out. First off, when it comes to the CSeries, Airbus told several companies including Delta and Swiss not to order the plane until they could take over the project. And this was BEFORE Airbus and Bombarier officially enter into discussions over the project and were used as a tactic to get the price down to $1. Also, you left out the major part which the EU played. When Boeing started this, an anti-trust lawsuit was filed against the attempted merger in the EU, which was extended twice. During that time, even the EU had stated that they had made no effort to research whether or not the merger would break trust laws and Boeing accused them of just trying to hold up the merger. This is why April 24, 2020 was already in doubt, and that, with the lawsuits from the MAX and the COVID pandemic were all reason for Boeing to give up on the project. Yes, Boeing stated that the EU trust thing wasn't a factor but its pretty clear that was more likely a lie. Also, Embraer's issues were not caused by Boeing. The E2 was built with the hope that the scope clauses were going to be re-negotiated (the MRJ was another). The plane is too heavy and carries to many people. I flew the 170/75 and 190 for years, and the 170/175 was the most in demand aircraft for region aircraft back then. That being said, few airlines bought the 190/195, and then not in large numbers even though in a lot of ways it is the CSeries superior. The problem was, Airbus rebranded the CSeries not as a regional plane, but as a 717 replacement, which is what it is doing now. So its a mainline aircraft now. The hope from this was that Boeing would do the same for the E2. The problem is now, Embraer has literally sold to everyone who is going to buy. If you going to report on this, please report on the ENTIRE ISSUE.

[@AD_RC]

haha sorry you're defending boeing, you're automatically on the wrong side.

[@asicdathens]

Let me explain: I sincerely hope Boeing moves the entire production to SC factory. International Boeing customers accept only Everett planes because SC made planes are junk. Also, regarding Airbus business practices, as you describe them, I cannot verify your claims about Delta and Swiss, it is something that Boeing as done in the past multiple times. Also, if Boeing offers an inferior product they bully their way to rewrite the acquisition rules to favor them (KC-46 comes to mind, and Airbus people have not forgotten about it) Also, entering a market you have ZERO footprint (Regional planes) by definition, does not trigger any kind of anti-trust violation. Now if Airbus was to buy Boeing that would start an anti-trust investigation on both sides of the pond.

[@planeshane9193]

Excellent info

[@cobyexplanes]

Glad it was helpful!

[@flightisallright]

The A220 can land at small regional airport, but is a mid-range jet.

[@mhmdnazel1]

dont trust boeing..already lost some relatives in accident..and lots of corrupt and unsafe practises

[@Manoprinc44]

Quero ver os brasucas

[@alexandrearquiteto2577]

Embraer will survive! You can sure this, this company has a few of our brazilian soul on it!

[@alphamalegold]

Good Follow Up video

[@shhmule]

"KZbin is telling me that 85% of you still haven't subscribed." I think I'll remain not-subscribed, as I don't want to get spammed from your channel thanks. It's desperate to demand your viewers to subscribe.

[@480darkshadow]

I guess every KZbin is desperate then. Also you realize you can turn off notifications?

[@MatheusLB2009]

"KZbinr asks for subscription, viewer is at shock"

[@shhmule]

@@MatheusLB2009 The subscribe button is there for me to follow the channel at my own choice. It's not appropriate for the creator to demand that we follow them. If the content is good, they will get natural followers. I find it rude.

[@shhmule]

@@480darkshadow It wasn't a notification, it was the creator talking in the video.

[@MatheusLB2009]

@@shhmule he is not demanding, its just a very common suggestion, ffs

[@almerindaromeira8352]

So... evidence? I mean you assume so much stuff on your videos.

[@almerindaromeira8352]

@@SoaringSparrow im not saying they didn't. But this guy always takes stuff for granted. I understand it's good to be assertive, but it's kind of arrogant. He change the title of the previous video on airbus new concept. Before it was: " why it is going to fail" as if he already knew without the shadow of the doubt.

[@almerindaromeira8352]

@@SoaringSparrow claro, podes dizer o que se passa aí no Brasil do vosso ponto de vista

[@shrimpflea]

@@almerindaromeira8352 It's his opinion, not fact. If you don't like it then don't watch his videos.

[@mmmttthhhwww]

Great video(s)!! Subbed :)

[@murattanyel1029]

I think it was a blessing in disguise for Embraer.

[@markybear92840]

I would be they would have called it something along the line of the 7A7. And Coby, haircut man! :-)

[@allthingsaviation4443]

Great video I just subscribed

[@cobyexplanes]

Welcome aboard :)

[@roberthamilton1301]

Thanks !

[@wolftng359]

This time I believe the 7E7 would be so cool. Combining the 2 companies heritage, rather than like Airbus did to the C series.

[@seattleg7130]

Great video Coby! When Airbus or Boeing acquires a manufacturer, do they make design changes? Or is it just rebranding?

[@cobyexplanes]

Good question - they usually do not make design changes. Doing so would create commonality problems with the jets already in service, and is generally just not worth the cost.

[@notbillnye8536]

85% of people still have subscribed? How could people NOT subscribe to this channel

[@kentsimsalmonte9823]

Seeing this covid19 situation in Brazil,US and the world takes airline industry many years to recover.Business is business d money and manpower is all matters.

[@planeshane9193]

Nice one