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New Entrepreneurs often struggle with finding how their product or brand fit into the marketplace. In order for your brand to succeed, you need to be speaking to a very specific person with your product. In Paolo's case, he was struggling to figure out how his products would relate to his target audience. When we spoke on our coaching call, we were able to identify the transition that his customers were going through and how to speak to them.
If you'd like to be part of a call like the one I had with Paolo, you can join The One Percent at bit.ly/33Dm0rP
Want the FREE Cliff Notes to my book? Get them at bit.ly/3bjprrH
What was your biggest takeaway from this video?
0:00 - Finding Your Hook
0:44 - What makes you different?
1:26 - Target a very specific person
2:30 - Paolo's Story
04:30 - Paolo's Person
5:20 - Find a trend in the marketplace
6:50 - What's your customer's transition point?
7:40 - Download the Cliff Notes to my book down below!
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