How he turned $5k into $20m with a subscription business

Want to learn how to buy a business? (Free Consult): contrarianthinking.biz/youtub...
Today we're talking with the founder of Atlas Coffee Club, Michael Shewmake, who went from living in his parents' basement and working a corporate job at Liberty Mutual, to founding a coffee subscription service that makes over $1.6 million per month in revenue. In this video I'm going to show you the 10 basic steps he used to get there. But first? The brilliant idea.
Inspiration struck Mike at a coffee shop where he and his friend were trying to find a way to start a drop-ship company. But the spark he needed was right on the tip of his lips: the coffee!
Sure, you might think "start a coffee company, who hasn't thought of that?!" Everyone has ideas, but it's the execution that matters. And that's where Mike innovated by playing on his strengths to reach his customers others couldn't (without breaking the bank). Bidding for ad words--especially in a competitive market like coffee--can be expensive. So Mike found a way to get organic reach that actually out-performed many of his competitors by utilizing his unfair advantage: his data science background and his ability to create standard operating procedures that work.
Have you ever worked for or started a business that ran smoothly due to some slick SOPs? What worked? What didn't? Comment below!
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All content on the Codie Sanchez KZbin channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

[@CodieSanchezCT]

Check out 130 other businesses to invest in here: contrarian-thinking.ck.page/130-boring-biz

[@no-zb3oh]

J.uly

[@vancejochim8537]

Great topic but STOP using vague terms like "I made over..." - What is that? Is it net, is it gross. Made is not same as profit, so this is misleading. Please be more professional and be precise, with terms like $XX gross revenue resulting in $XX net income AFTER taxes. @codiesanchezCT

[@linkesworld4190]

Thanks 🙏

[@Danielucas17]

You are one of the most knowledgeable and talented KZbinr/content creators I follow, and undoubtedly the best in finance. I appreciate all your content. Thank you very much, sending love from Chicago.

[@George-kf5jq]

I appreciate the advice. Finding your coach online was a straightforward process. Before we scheduled our phone call, I looked him up online. Based on his online profile, he seems to be knowledgeable...

[@thewilliams-]

With the assistance of Eric Thomas Witt, my investment has performed quite well. However, the amount of capital you invest ultimately determines everything. With a substantial starting budget, you may have the potential to earn more.

[@kelbenjamin]

I've been struggling with finances for months after my divorce, and I just discovered his exceptional resume when I Googled his name. I consider myself lucky today

[@ajaybaghel990]

❤️ Only God knows how much grateful i am. After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

[@Shayeb214]

I'm 34 and have been looking for ways to be successful, please how??

[@chiyo2294]

I earn from investing in the digital market with the guidance of Mrs Katarina Brokerage services. I'm happy to talk about it..

[@Cakesbaby816]

Wow...I know her too she is a licensed broker and a FINRA agent she is popular in US and Canada she is really amazing woman with good skills and experience.

[@Cakesbaby816]

I remember giving her half of my first savings $20,000 and she opened a brokerage account for me it turned out to be the best thing that ever happened to me.

[@Lucas-mj1sv]

@Basavagnayaka Dude, I also trade with Mrs Katarina services what a coincidence!!

[@DopeFreshFitness]

as a subscriber of Atlas coffee club, the anticipation for what's new in the next shipment is part of what keeps me subscribed.

[@CortezLabs]

Thank you for the value!

[@bsamai]

Thanks Codie, love your videos. This is the content I'm looking for!

[@grantyoung2644]

Thank you for providing content that is both relatable and informative. I personally appreciated your stepwise assessment of what it takes to build a business subscription AND how to achieve each step in full.

[@helenefollesdal479]

Love this! In particular I love how relatable Michael seems! More down to earth than many of the other founders out there :)

[@emeraldhudson320]

Thanks Codie for providing this high value content for free🙏🙏

[@altfiwithleighlommen310]

I had this idea about 6 years ago. I didn't execute and then I heard about Atlas. Congrats! Action trumps everything.

[@jordan7672]

And you still can do it. At this point it's not who does it first but for you to do it

[@SparkFinancialGroup]

I'm absolutely blown away by the journey and insights shared! This success story is truly inspirational.

[@eliotjoyner4014]

I absolutely love your content Codie thank you 🙏🏾

[@virginiango8779]

I’ve subscribed and I want the 3yr subscription to the Atlas Club Coffee! Great job showing us how to succeed Codie❤

[@Jeremyisyourhandyman]

So inspirational. Thanks for your content. I do welding and handyman things. Still trying to find my specialty. Sometimes offering too many services is a bad thing? At some point I want to scale up.

[@healthynutritionknowledge]

I love the transporting customers to a geographical region idea!

[@methgunawardana7361]

Thanks Codie

[@skysthelimit.podcast]

Great video! 👍

[@Raymondjohn2]

Great video, a number of the most eminent market experts have been expressing their views on the severity of the impending economic downturn and the extent to which equities might plummet. This is because the economy is heading towards a recession and inflation is persistently above the Federal Reserve's 2% target. As I'm aiming to create a portfolio worth no less than $850,000 before I turn 60, I would appreciate any advice on potential investments.

[@hermanramos7092]

There are many other interesting stocks in many industries that you might follow. You don't have to act on every forecast, so I'll suggest that you work with a financial advisor who can help you choose the best times to purchase and sell the shares or ETFs you want to acquire.

[@martingiavarini]

I've been in touch with a financial advisor ever since I started my business. Knowing today's culture The challenge is knowing when to purchase or sell when investing in trending stocks, which is pretty simple. On my portfolio, which has grown over $900k in a little over a year, my adviser chooses entry and exit orders.

[@bob.weaver72]

Could you possibly recommend a trustworthy advisor you've consulted with?

[@martingiavarini]

renowned for her proficiency and expertise in the financial market, “Catherine Morrison Evans” my financial advisor, holds a broad understanding of portfolio diversification and is recognized as an authority in this domain.

[@bob.weaver72]

Thank you so much for your helpful tip! I was able to verify the person and book a call session with her. She seems very proficient and I'm really grateful for your guidance

[@chalaabbagolle1349]

Thank you very much Codie for this great interview. I am in Canada and I have been literally working on doing the same thing here for my Coffee business that I just got into. I would love to hear back from you to at least connect me with the atlas owner so I can learn from him, I am also a coffee, passionate person. And I hope you get back to me. Thanks.

[@burg1517]

This is great stuff

[@madiezancanellatl9205]

Last year I was working full time budgeting groceries, unable to afford date nights, and missing time with my kids. Now I learn how to make money online. Now I'm a SAHM, homeschooling and making profits every week.

[@samanthadonaldson2246]

Starting early is the best way to getting ahead of build wealth, investing remains the priority

[@cassiejacobs4197]

​@@samanthadonaldson2246True

[@indiaculture5166]

Investing in alternate income streams should be the top priority for everyone right now especially given the global economic crisis we are currently experiencing, Stocks, gold, silver, and virtual currencies are still attractive investments at the moment.

[@mirabellelia9996]

I'm looking for something to venture into on a short term basis, I have about $6k sitting in my savings

[@christianajoe8563]

​@@mirabellelia9996She's on face book 👇

[@romankuzmich6220]

Cool to see how one of my favorite brands came up. Been a paying customer of Atlas for a couple of years now, and i LOVE it! Quality is amazing, super fresh, and always different coffee every month. Turned me into a bit of a coffee snob though lol (this is not a paid review I swear).

[@PianoHooks]

Incredible video. Amazing videography. ❤

[@ninav33]

Love all your videos, Codie. Just love how you break every business model down into practical and actionable steps instead of gatekeeping. I am already a subscriber and I'll be here for all videos to come!

[@vandenabeele1998]

I want Atlas Coffee Club!

[@alicebenard5713]

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Instead of trying to predict and prognosticate the stability of the market and precisely when the change is going to happen, a better strategy is simply having a portfolio that’s well prepared for any eventually, that’s how some folks' been averaging 150K every 7week these past 4months according to Bloomberg.

[@brittanynicolette9473]

Same here, 75% of my portfolio is in the red and I really don’t know how long I can stomach the losses. I’m beginning to reach a breaking point.

[@blessingpaul5484]

Patience patience patience. It's a cycle.... a sucky point in the cycle, but a cycle nonetheless.

[@PhilSommer2]

Hello, I am new when it comes to investing and i would really appreciate if I could get some tips about where it is worth to invest in (ETFs, Stocks, Growth stocks, Dividend stock etc.)

[@PhilSommer2]

Please do you mind referring me to your financial analyst?

[@PhilSommer2]

Thanks for this tip. His website popped up on the first page immediately I searched him on google web, I read through his resume and it seems pretty tight. So, I dropped a message & hopefully he replies soon.

[@sebastiancarmona3041]

Great video, excellent content!! 👌👌

[@armenberejiklian4230]

Useful 🧿🥂

[@aqleemasajid]

I am working on something very similar. A subscription based platform where I will be converting Figma designs to real web pages (React, angular, html, css, bootstrap). I will be launching it this week. So excited :-)

[@alaindreaknight7640]

I want Atlas Coffee Club

[@activekitchen1]

Remember when that ship got stuck in the Suez canal? Yeah, in Panama

[@ElaiNavi-YouTube]

Thus guy is a smart business man. I see one of the label my country Papua New Guinea 🇵🇬 written on label❤ Great content Codie.😊

[@ateeqahmad]

Thank you @CodieSanchezCT. I was watching this while planning a case study for LTV and you really handed me a beautiful opening.

[@simoncasciaro]

I want Atlas Coffee Club 😂

[@user-js3ze2mg3o]

I want Atlas Coffee Club I’m a long time subscriber and aspiring woman entrepreneur! - who loves and appreciates good quality coffee!

[@CodieSanchezCT]

Hey there, Codie here. Congrats! You were chosen to get a free year-long subscription from Atlas Coffee. DM me on Instagram (@codiesanchez) and I'll get your details! Thanks for subscribing 😉

[@dannapycher693]

I want atlas coffee club!

[@ItzelAlvarez-cj1tu]

I want Atlas coffee club

[@markmayes6817]

It's a real dance... If you raise the price, members might drop off earlier along with lower monthly signups.

[@AshienLazaro]

In Panama, Codie?!!

[@linkesworld4190]

How to tracking debts?

[@tomasmendez2710]

The ship didn't stuck in Panama, the ship was standard-bearer in Panama. This was in Suez canal.

[@Nonybusinessxxxxxx]

Is that net or gross profits? Would appreciate if you gave us both.

[@DanielMartinez-qp7vn]

gross

[@fred-62]

The evergrande ship got stuck in Suez, Egypt. Not Panama

[@rightright6582]

10:14 what is the name of the ratio ltv/cac

[@evelynjulia6787]

I want Atlas COFFEE Club lol #Coffeelover ❤

[@Hello2u3582mypincode]

15:29 most interesting part😇😃😄

[@Trial-N-ErrorFarms-jk9iz]

Yep. I spend $40 a month on a coffee subscription. I will throw rocks at you if you bring me Folgers or Maxwell House (I grew up on MH.)

[@TheHuetchenspieler]

The evergiven was not stuck in Panama 🙈

[@michellecelesteNW]

Love this. It might've helped me solve a business problem theoretically. Thank you!

[@mohammadsafvan8874]

What is his name?

[@barrettvossler5237]

I want Atlas Coffee Club!!! This video is awesome what a great brand profile.

[@piusgideon7759]

Now with the recent economy, to be financial FREEDOM you have to be making money while you are asleep

[@donaldwess4461]

best investment one can do right now is investing on the stocks trading though forex are good but ever since I swapped to stocks I've seen so much difference in my finance

[@jackjanet1312]

What opportunities are there in the market and how do I profit from it?

[@raymondhurgan9677]

You can make a lot of money form the market regardless of whether it strengthens or crashes. The key is to be well positioned.

[@sharilynrebecca9563]

All you need is a good capital and the service of a professional broker, with those your investment will most certainly produce high yields.

[@ganhei6752]

HOW! I would really appreciate if you show me how to go about it. Please can you list the platform?

[@LabofmusicRecords]

The only thing I'm asking for is... A IDEA 😅

[@thenewage9723]

Me too someone give me a business idea I’m in Provo Utah 😂

[@jon55gdl]

Great video, learned alot. I want Atlas coffee club

[@user-cc4ii3cp5n]

Correction - Suez Canal, not Panama. 🤙🏼

[@michealhalpin659]

Brilliant case study!

[@kevinvongsavath628]

❤🤛🙌👍🤜

[@PastulioA]

Remember the ship that got stuck sideways? "Yeah, in Panama"? Let's not confuse people, that was in the Suez Canal in Egypt!!! kzbin.info/www/bejne/a5etkJyKhbl8kKM

[@AlgoLion001]

In Panama 😂😂😂

[@KatherineAnderson-lm8bw]

I began investing at the age of 33, primarily utilizing my hard work and dedication. Now at the age of 38, I am delighted to share that my passive income exceeded $100k for the first time in a single month. This advice is truly valuable, so don't hesitate to take action. Remember, it's not about achieving wealth quickly, but rather about building wealth consistently and persistently.

[@PhilSommer2]

This is superb! information, as a noob it gets quite difficult to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor ?

[@blessingpaul5484]

I understand the uncertainty of tomorrow, and I agree that starting to invest today can be challenging, especially without a clear understanding of where and how to invest. Since I've personally tried navigated the path to passive income, I'd be delighted if you can offer me some guidance based on your experiences that help you embarking on your own journey towards financial security.

[@KatherineAnderson-lm8bw]

I never expected it, but after closely monitoring my portfolio's performance, I was astounded to see it generate a staggering $473k in just the past two quarters. This eye-opening experience has given me insight into why experienced traders can achieve remarkable returns even in lesser-known markets. Taking this leap was undoubtedly the boldest decision I have made recently.

[@brittanynicolette9473]

That's impressive! I could really use the expertise of the advisor, my portfolio has been stagnant.... Who’s the person guiding you?

[@KatherineAnderson-lm8bw]

The Adviser I'm in touch with is *'Nolan Velden Brent'* , he works with Merrill, Pierce, Smith incorporated and interviewed on CNBC Television. You can use something else. for me his strategy works hence my result. He provides entry and exit point for the securities I focus on.

[@kendals3833]

30k is nothing to him for his first year… me being over the moon because I make 40k with my service based business

[@harrydunn3687]

Suez Cannal NOT Panama Cannal 😂

[@TheBodyHacker]

Suez channel *

[@hannahvanoverbeek4682]

SUCH a good video. Thank you!!!

[@garycraine4834]

I want Atlas Coffee Club. Truly inspiring.

[@bekiwildandfree5641]

Really really loved this video! Clear and concise info. So helpful.

[@moviesync3131]

🚫NO PROFANITY

[@markland1000]

What if I am already "subscribed"?? Do I still get in the running for the 3 year subscription??? :)

[@user-jw8hx5qu8i]

I want Atlas Coffee @cody

[@LennyTim]

Hey Codie, when are you going to start talking about equipment rental businesses? They're coming up and are still very under the radar. I'll help! :) Cheers.

[@aliensandufos]

Can you talk about this

[@paigesplace6531]

?

[@mgmendozactx]

I feel inspired after watching this video. Thanks y’all! Oh, and I love tea, so I appreciated the tea addition at the end 😊

[@14LovelyMonkey]

I want Atlas Coffee Club. Yum!!

[@AutomatedProgrammer]

Hey Great video as always! Note: The container ship that got stuck in a port was in Egypt not Panama.

[@AfricanFlightStar]

Exactly. and the Suez Canal to be precise. But hey, why bother with the facts? 🤪 Pretty cool story though, he took action on a good idea, and that's the main thing. Kudos to him.

[@claudybeats]

Very insightful

[@arigutman]

Great interview, thank you for sharing

[@DiamondManagement849]

Hy Do You and Anyone Need Personal Secretary , Audit Manager , Currency Exchange All Over World So We Available for work

[@ThienTran-xx6oy]

Love the videos Codie keep them coming!!!

[@pero1023]

Just saw Papua New Guinea 🇵🇬 coffee ! So insightful 🥰

[@jaredabell24]

I want Atlas Coffee Club!! So awesome!

[@CodieSanchezCT]

Hey there, Codie here. Congrats! You were chosen to get a free year-long subscription from Atlas Coffee. DM me on Instagram (@codiesanchez) and I'll get your details! Thanks for subscribing 😉

[@miamusashi1111]

I LOVE THIS! Thank you! Very inspiring and helpful!

[@tatianaForYou]

I want Atlas Coffee Club!❤

[@stevep9321]

Definitely vibing Atlas Coffee

[@marckuhnmak]

Smart man! Thanks for this breakdown, so interesting to hear peoples success stories!

[@Fanclips01]

so smart . he not just a sell a coffe but also the experience ❤❤❤ love it

[@nomadscentral]

One thing that make me follow this channel is the video director. Oh my goodness those video guys are creative! Video guys, you are inspiring me especially where you keep changing shooting environment.

[@sugarfree850]

Another great video!

[@ShawnBeltran]

I want Atlas Coffee Club! 😋

[@101beirut]

Wasn’t Panama was Suez. You look cheap in them shorts.

[@algaramos6545]

Amazing video! Thank you! PS. Also interested in the Atlas Coffee Club subscription

[@georgestone4691]

Thank you for the video. So inspiring and encouraging!

[@Aia-ky7uh]

She is such BS. No kid drinks coffee so why would you mention about collecting their packaging. She talks like she has something to say but has no substance behind it. KZbin really has young kids being fooled

[@SiL-sp9tk]

Exactly @@Aia-ky7uh

[@thenewage9723]

@codie Sanchez hire me as a mediator so many spam comments here I wanna help you 😂

[@anngelinakoenig-fales4153]

Step 5 - collecting data on presales is definitely a point that needs more attention. Thanks for the reminder Codie. Breaking down the processes for success really makes this doable! And, Oh...Coffee...Mmmm...Love the taste wheel!

[@franklinhopkinsjr1065]

Awesome details of the process to a successful business. Great video as usual…

[@xxXxQtipxXxx]

This is a great video. More people need to see this.

[@CodieSanchezCT]

Thank you!! We agree

[@christianmontenegroaraya1888]

Thanks Codie! You are almost there (1M)!

[@OHANA-Beach-Suites-CDO]

You go girl. Codie Rocks!

[@user-rn1zq2ue9k]

Her attire SMH

[@FakhirBantan]

I want Atlas Coffee Club! This was a very good video about coffee business even though I am not a coffee fan.

[@gbj6581]

Hi. Any thoughts on starting a digital prininting business (b2b printing services). Leased equipment for low cost entry into the market.

[@VortexHealingCentreTas]

Loved the video and seeing you break down his systems so clearly

[@taniapagan3779]

I want Atlas Coffee!