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For years organizations like @EcojusticeCANADAsociety and Canadian Association of Physicians for the Environment have been calling for regulations on the type of claims companies can put out about the environment and the impact of their products.
In today's world, sustainability and environmental responsibility are more important than ever. But not all companies play fair when it comes to their green claims. This is where the concept of greenwashing comes in. Greenwashing is when companies mislead consumers about the environmental benefits of their products or practices. It's a deceptive marketing strategy that can make it difficult for people to make truly eco-friendly choices.
As your member of parliament for West Vancouver and Sea-to-Sky highway, I have pushed forward amendments to BILL C-59 to protect Canadians against deceptive claims of companies, notably Big Oil, and penalize them for taking advantage of the public's willingness to do good by the environment.
The legislation is designed to:
Hold companies accountable for false environmental claims
Necessitate companies to substantiate their claims with evidence
Protect consumers as well as investors from misleading information
Promote genuine sustainability efforts among businesses
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Sources and further reading:
ecojustice.ca/news/environmen...
www.ourcommons.ca/Content/Com...
cape.ca/press_release/environ...
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