HOW CHEAP MUSIC VIDEOS ARE GETTING 60 MILLION VIEWS // MINIMUM VIABLE VIDEOS

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Music Marketer Jesse Cannon debunks the myth that music videos are dead and dives into how artists are successfully leveraging low-effort, high-impact videos to boost their music careers. By focusing on the concept of 'minimum viable video,' Jesse explains how artists can create engaging content on a tight budget that keeps fans' attention and skyrockets their views. He also shares real-life examples from artists like Dasha, Shaboozey, Bilmuri, Durry and Tommy Richman, illustrating how simple yet aligned videos can significantly enhance a song's reach. Additionally, Jesse introduces a six-hour formula for creating these impactful videos and offers insights into advanced release strategies.
00:00 Debunking the 'Music Video is Dead' Myth
01:10 The Rise of Minimum Viable Videos (MVVs)
03:09 The Power of Simple, Authentic Videos
05:24 Case Studies: Viral Success Stories
08:28 Creating Your Own MVV: A Step-by-Step Guide
09:38 Final Thoughts and Next Steps
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👽 Reddit On Music Promotion: / musicpromotips

[@Musformation]

Grab your 50% off at deal.onerep.com/Musformation. Remove your data from 195+ data brokers and Google with Onerep.

[@_jjcaballero]

"The music Videooww iiis dehd!" at the beginning! lol!! Still cracking up! Jesse for the W! hahahahaha

[@longestsoloever]

bilmuri is crazy with the low-budget music videos, i love it

[@matclark.]

Jesse, this is so rad! Ever since you reviewed the Shaboozey video in the members-only session, it’s completely changed my perspective on music videos and I’ve been thinking about how to pull off the visualizer concept 🤘

[@Musformation]

Hell yeah

[@jameyroberti1517]

am i trippin or is there an audio overlap?

[@jaymesmean]

I thought I was trippin lol. Sounded like one big mindfk of an add

[@HarveyLoshak-Taylor]

Yeah I heard that too

[@sadoromi]

yeah there definitely is. I thought I accidentaly had 2 tabs of Jesse open

[@VictoriaWhitlock]

Maybe he was trying to subliminally message us

[@jessica.thunder]

Yeah it starts around 1:58

[@cloudbloodmusic]

Dayum going for Damian Keyes' throat lmao

[@Musformation]

Deserved you say dumb things you get the heat. He could easily stop putting his views above good information any time he wants but he’s too busy selling clown show services and courses

[@cloudbloodmusic]

​@@Musformation looks like my previous comment got flagged for spam, anyway I just wanted to tell you I'm using your advice to pitch my new song and that comment was comedy gold.

[@samcanfield4916]

Another great vid i will apply this immediately. Reading “processing creativity” rn and its absolutely stellar even if its a little strange hearing you in audiobook format

[@Musformation]

Thank uou

[@NimaTMusicChannel]

I been making music for many years and crazy thing is I’m also a videographer who shot many music videos .. this was helpful , thank you

[@marcinpietrowski8775]

I am loving this channel!

[@VictoriaWhitlock]

My newest release is a song I wrote when I was a teen, so I always had a vision of what the music video might look like. It’s about summer, so I tried to hurry up and release it this summer, since I took too long to release it last summer. It just so happened that I was going to Mexico in May, so I was like, why don’t I film the video there? I always envisioned the video with heavy beach content. I had also gone to Virginia Beach the week before and gotten some footage from there. The song release was actually pushed back a month because I was trying to release it in May, but I really wanted this footage, and some pictures for the cover art and promotion. The date ended up working out though because I released it on the first day of summer. Everything was filmed on an iPhone because my camera doesn’t have autofocus. And some clips are even filmed with the front facing camera because I didn’t want to wake my sister up after a night of partying to film at 5 am at the beach lol. I would say I produced a minimum viable video because of how low budget and low tech it was, but depending on who’s watching, I’d consider it a medium viable video because the editing took way longer than I would’ve liked because I had hundreds of clips to make a three minute video. The video was supposed to come out the same day as the song, but I was slacking with the editing and didn’t release it until two days later. But it is super important to have the video on release day because without it, all you can really do is post the album art (with the music on IG now) and say stream my song. Or use the song in the background of a TikTok (or lip syncing) in the meantime. I’m def gonna still do the basic TikTok’s, but I need this particular video to convey the true vibe of the song I was going for.

[@therealcleany]

Funny thing is...I have heard thousands of new (big) releases in the past few years of a variety of artists in different genres, but I have never heard of any of these artists 😄 Thanks for the tips.

[@Musformation]

That’s the insane thing about music right now is artiste can be huge in a genre you love and you’ve never heard of them. I am paid to be plugged in and as are all my friends and every week someone will say to us “you’ve never heard of fickle flavid?!??” Then you look and they have 17 million fans and sound like artists you like 🤷‍♂️

[@jamesgauthier1329]

I’m noticing the same trend with social media posts too

[@Musformation]

Say more

[@jamesgauthier1329]

@@Musformation I just scrolled through Sophie powers reels. the ones with elaborate backgrounds and colours aren’t always performing better than a simple 1 shot. A lot of her big big views are really simple videos compared to her other ones that clearly had a lot more effort put into the visuals.

[@VictoriaWhitlock]

Onerep is smart for sponsoring your channel because most of your viewers are probably musicians who are trying to get famous, or at least some internet clout

[@samcanfield4916]

New underscores today we eating good jesse

[@Musformation]

Hell yea

[@erosdollarsign]

👌🏽 gottah try this

[@hurdygurdyguy1]

I have no idea who any of these featured "artists" are...just as well....

[@Musformation]

That’s music today. Even me whose job it is to know this find new ones who are huge I had never heard of. It’s one of the few hopeful things in the world today

[@FUGEMusic]

Bro is having a beef with everyone at this point

[@Musformation]

Well technically I just invited in two people I don’t have a beef with last week but yes I’m not have the bs anymore.

[@tobebuilds]

My plan is simple: 1. Get rich 2. Pay someone to do all this TikTok stuff for me (because I don't understand it)

[@officialWWM]

Can anyone point me to an easy visualizer making app? By the time I’ve don’t all the writing, recording, production, mixing and marketing…I got nothin left for making videos and very little space left in my brain to learn how to do it :/

[@Musformation]

Just use CapCut

[@sacapuntasfregerio4274]

Love durry so glad you talked about they they do Soo good

[@akmuzik4real]

I swear you talking about Damian 😂😂

[@Musformation]

It’s going to be very obvious in tomorrows video I promise

[@Nzyteofficial]

Gems 💎💎💎💎

[@Moldhands]

the latest parody character in the musfoverse 💀💀💀💀

[@Musformation]

Lol well he’s a strong reference in my work. One might say a recognizable character from another channel

[@ericahanes2009]

The Cure Disintegration.... niiice my shirt wore out over many many years.

[@mwaves4152]

I remember seeing a video of yours that mentioned about creating a listening party but I don’t know what app it is? Or which video what’s it called

[@Musformation]

It’s the one with Lee Martin if you put my name in and his in KZbin it’ll come up

[@Musformation]

Also he just updated the app

[@Musformation]

Google him too

[@NoeticJ]

Facts🎉

[@alessandrobonomi7830]

im pretty sure that in one of the videos on tommy richman's socials you can see the camera they were using for the music video and it wasn't an iphone.

[@Musformation]

My point is the quality of footage in that video is so filtered you could do it on an iPhone. It’s so filtered it really doesn’t matter

[@RandomButBeautiful]

thanks for calling it out, the reality is that any clickbait headline is gonna get gamed, "______ is dead. You MUST do this instead" type headline. They build the video around the hype headline without even regarding whether what they are saying is actually true.... keep it real MFs.

[@Musformation]

It’s so easy to not talk like that.

[@qanishque]

Hahahhaha! JESSE WHY DO YOU HAVE TO BY SO F FUNNY!

[@dacharlesx]

😂😂😂 their tweeeking brains ❗️

[@rodney91]

Almost all of the artists that you mentioned were already established before releasing these videos. Shaboozey - Featured on the into the Spiderverse soundtrack Bilmuri (Johnny Franck) - Former member of Attack Attack Dasha - Let's be honest here....very attractive and also signed to a label since 2020 Jaden Smith - Will Smiths kid The average person releasing this kind of stuff is going to go completely unnoticed. And that goes for if you release a higher quality video or a cheap one. In my opinion, what we as artists should be doing is focusing on getting better at your craft instead of BS marketing. We also need to step back and reevaluate what success actually means. It would be nice to get back to quality over quantity

[@Musformation]

I show every week other artists who did it. Also dasha was dropped when she released that video and signed after the viral hit. I didn’t put the other examples in cause I wanted this to be quick and show how big it can go.

[@rodney91]

@@Musformation I don't understand what that last sentence means. If what you're selling is that putting a cheap video out will get you as much attention than one that would take up more resources. Then it would make more sense to give examples of everyday artists who have done just that. And if we're being honest. Dasha is getting clicks because she's a very attractive and dancing in cut off shorts. So whether a video of her is shot on a phone or by Speilberg.....she's going to get clicks

[@brooklynboy1000]

If a song is good people won’t care about a million dollar mtv video

[@Jackal]

I dropped a diss track on julio

[@Musformation]

I am sure Julio gonna be all torn up about it

[@prodbycrit]

Is this a video or an ad? Jesus. This is worse than pop up ads

[@Musformation]

You realize KZbin pays us terribly and this is how we are able to do what we do. Should I make the video longer so 20% isn’t an ad or should I deliver good information as fast as I can?

[@RandomButBeautiful]

artemas's official video is now at 55M views, its a cool vid but prob low budget. yeah, music videos are not dead, it's just a dumb ass headline that gets clicks.

[@Musformation]

Yep

[@gsharpenmydjencil]

Bruh you’re too successful at this not to be double checking your videos, please reupload a watchable video

[@officialWWM]

He’s not even doing it. He has a “team” 🙄

[@lildirtdick777]

Bro, what are you talking about? I’ve watched this video like three times and there’s absolutely nothing wrong with it.

[@Rasrstudio]

Its more likely you read my comment in here then you listen to one of my musics 😅

[@Musformation]

I mean technically I listen to all my members music on the monthly stream

[@corporaterobotslave400]

So you're asking more people to make more crap videos to clog up the internet with their non talents. Great. Glad I went to film school and shot a bunch of movies and helped win 2 Academy Awards for no reason. Your advice about music video production is probably the worst I've ever heard.

[@Musformation]

lol have fun yelling at the sky

[@cutback443]

This channel is annoying. Your definition of "success" is corporate and anti -artists

[@Musformation]

Please explain what you think my definition of success is since I’d love to know how I’m perceived

[@theflo.loudnoiz]

No man, his definition of success is reflected by the real world that we live in, even if we like it or not. He is presenting the reality to you, not a fantasy make belief world where we would like to live.

[@cloudbloodmusic]

This is how it works, dude. Do you have a better solution?

[@rodney91]

@@cloudbloodmusic This is how what works?

[@cloudbloodmusic]

@@rodney91 I was replying to OP. So, promoting your music.

[@user-ti2kr4ul5b]

How do they see me in my house bro??? No camera's I know??? Please this one baffles me. Thanks for your help if you can. Peace

[@user-ti2kr4ul5b]

Help me bro. I promise to pat ya back if I make it. If you know me. I real to my word. Peace