How Coca-Cola's ‘Hilltop’ Jingle Found Its Sound

[@55pilot]

I love your story, my friend. I'm 86, and I still love your Coke song. It brings back a lot of happy memories.

[@barnacles62]

I certainly salute you for that sir, as well as your comrade`s. I can still remember exactly what I was doing the day I heard it, and I was only 9. I was playing with matchboxes on the floor in the other room because the rest of the family was watching tv. and the first version I heard was the hilltop version. Despite being about Coke, which I loved at the time, I was just mesmerized by the beauty of the girl singing it, the way it sounded, the way everyone slowly joined, and the lyrics even at 9 were so comforting and caring. I hadn't heard the song in years then found it on the internet. I listened to it over and over. I make a point to play it every Christmas, and now at 60, It takes me back to my family of whom now 3 are gone on, and a better time in life and times. Thank you!!!!

[@chae226]

Decades later, it still brings so much love to the world! I was born on 1998, and yet it's amazed ng that I can feel the love these people shared almost more than 40 years ago...

[@stevenbaer5999]

In 1971 I was actually almost 5 years old when this commercial came out. You dig groovy cats far out. ☮️✌️🙂

[@christiemyers3878]

I still love this commercial!! And that song(s)!!

[@stacythomp_7355]

It's time for 30 year remake of the remake..or 50 year reunion.. we need it. Bad!!

[@kageyme8109]

The power of music can still bring a lump to your throat !!

[@professorpossum]

One of the best commercials in history is the 1971 Hilltop Coke commercial that was shot on an Italian hilltop. This commercial had young people of all races, religions, creeds, colors, and nationalities singing the seekers tune of "I'd like to teach the world to sing/I'd like to buy the world a Coke". Even though Christmas is the celebration of Christ, you can't really have a Christmas party without Coke. I make sure for Christmas parties we have an over abundance of Coca Cola. And it's all because of this great commercial. I understand that when this commercial was made in 1971, the then president of Coke didn't care for it, and didn't want to have it shown. But this man was an extremely wise man. He figured the advertising people knew their business, and he allowed this fine, outstanding commercial to air. I only wish that Coca Cola would show that Hilltop commercial every year for the Christmas/New Year times. That commercial represents us, and brings much happiness and joy. It should air on tv and radio every year at Christmas. The second best commercial is the "Mama Mia, that's some spicy meat ball" commercial by Alka Seltzer. I heard that some misguided people had it stopped, because they wrongfully thought it was making fun of the Italian people. Well, I and my family are 100% Italian American, and that commercial made us proud. We still think it's one of the funniest commercials ever made, and Alka Seltzer should put it back on the air.

[@thomascreary990]

I agree loved both those commercials grew up late 60's -70's

[@guarddog318]

It wasn't the Seeker's tune. It was first and foremost a commercial ( 1971 ), then became a popular song with slightly different lyrics ( 1972 ). Watch the video again. The story is pretty clearly laid out.

[@spookedhorse]

Thanks, Captain Obvious. Retard.

[@thecrummycook6955]

1:22 sounds like a Mighty Wind interview.

[@chriswoods7774]

50th anniversary sometime in 2021 guess Coca Cola company is getting ready for it along with the other cola community for a commercial. Make it a best one.

[@kascnef]

Do it for super bowl

[@christiemyers3878]

Wow, 50 years!! It doesn't seem possible!!

[@PIXPromosMore]

Considering all that's been happening in 2020 (so far), Coke owes it to society to do a 50th anniversary version in 2021

[@zyrrhos]

Nah, they'd infuse it with cultural ideology and messaging and ruin it. This was pure and a reflection of the times without an agenda. Except to sell more Coke, I suppose.

[@flynnryan]

The jingle came first and the "regular" song second? Would have never suspected...

[@KenmareVintageVehicles]

Would LOVE to see a 50th anniversary! Make it happen Coca Cola...please :) Your sales will skyrocket!

[@King_Colombia_Inc]

Happy New Year. Grab a Coke, and hope it happens. :)

[@zyrrhos]

Nah, they'd infuse it with cultural ideology and messaging and ruin it. This was pure and a reflection of the times without an agenda. Except to sell more Coke, I suppose.

[@petersmith4455]

hi there. we need this song back again,. the new ads not much good.

[@zyrrhos]

Remakes rarely are.

[@Lawomenshoops]

How about doing a video on how you reunion in 1990? I remember reading it was tough finding that first woman because her last name was Smith!

[@jph4852]

Roger Greenaway's son, Gavin, has worked on music for various movie soundtracks and Disney park entertainment.

[@williamhendershot5495]

Awesome!

[@gallucciart164]

Please consider arranging groups singing from their own countries, in their own languages. Make it global. Keep the music/song very similar to original, with reminiscent sounds.

[@pianodon]

What's the name of the guy in the white turtleneck who sings at the beginning

[@terrenceh.3139]

❤

[@harry10313]

Do you know what show is at @0:32? I'd like to listen to complete version of the accoustic version of the song

[@BaoNguyen-fh1zr]

harry10313 i dont know either

[@vrutikborad329]

It's not a show. It's the footage from McCann Erickson's archives; from when the music composers and agency creatives (Bill Baker in footage) might've been in a brainstorming session or at an early stage the jingle's production. Not sure if you can find the complete compilation of the footages; but if you want to know more about the commerical, this might help... www.coca-colacompany.com/company/history/creating-id-like-to-buy-the-world-a-coke

[@user-ts9sy5gy2j]

The refreshing feeling is the essense

[@ELLIOT1311]

Don Draper

[@John-ed8iy]

I like an iced cold Coca-Cola for Olympics (Summer or Winter) & Christmas

[@melvance7281]

I just want to know. How did this become a hit. Because. I remember these days. And. Just saying. There was the coke jungle and the new seackers came out with their version. Now. I have never figured out what came first. But. The song came out first before the commercial... based onmy memory. But. I'm 59. Won't claim there are holes inmy memory.......

[@bobstevenson3130]

Category: *sports*

[@ellisburns1109]

Hello everybody. I'd sent Coca-Cola an email about their great commercial about the Hilltop singers in 1971. I asked them to have a 50th year anniversary of that great commercial and jingle and song. They told me that they are not allowed to accept any ideals about their ads. They told me that they run that commercial every so often and that they might have something coming up in the near future but they can't speculate when. Besides the 1971 and 1990 commercials, they have done some Christmas commercial s with that great song. I know that they can't accept my suggestion about doing their 50th year old anniversary for the 4th of July holiday. To celebrate our country's independence day while watching and listening to this great commercial and song and eating great food and drinking a nice cold can of Coke. They should play this commercial for all the major holidays and have them dressed appropriately for each holiday. The world needs lots of LOVE.

[@Enzorgullochapin]

it matters not. Coke is still a killer corp.

[@ellisburns1109]

PS Can't fight the feeling because it's the real thing. Coca-Cola is the real thing and is #1.

[@thewkovacs316]

what is it like to create both the most hopeful and most cynical song in history?

[@donwhitmire978]

That was about one of the sorriest commercial around. Pure profitable capitalist stupidity.

[@Ese96Agoaye]

Kylie Jenner, this is how you get the world together.

[@haileyshannon7548]

She works for Pepsi!

[@itsjemmabond]

Pretty sure that was Kendall...

[@fabriziomorris5320]

Too bad the product they sell is overly detrimental to your health but, well, nobody's perfect...

[@univon4892]

This ^^

[@afterthesmash]

It's ain't over until the fat ladies sing ... in puffect harmony.

[@VideoWatcher2280]

Everything in moderation!