How Coca-Cola sold sugared water for over 100 years? | Marketing Casestudy

Want to tell great stories?: communication.thethinkschool....
Want to Land your dream job?: linkedinmasterclass.thethinks...
Want to Make your Perfect Resume? : resumemasterclass.thethinksch...
VIDEO INTRODUCTION:
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What's the secret behind their success? Let’s discuss in this video by Think School
Think School's Social Media Handles:
Instagram: / thethinkschool
Telegram: t.me/joinchat/TU5_1xwF-Nl30XL...
#cokevspepsi #cocacola #marketingstrategy

[@lihararora]

Changing thumbnail seems like a good strategy here! Good job - cant really call it a clickbait as it's kind of relevant to the video. :)

[@mukulsharma6923]

Really bro 😂😂

[@aestheticgamer3816]

Smart move done very smoothly❤

[@nithinprabhakar6583]

Not at all a smart move.. you are really destroying your trustingness

[@shekharruler2006]

Disliked the video bcoz he changed the thumbnail and is click bait…

[@RayonDabre]

*"Sell the emotion"* 😂

[@nishithsankhala4594]

1. You are confident 2. All your information makes sense 3. After watching your video it feels like I had not "SPENT" 10mins , but actually I had "INVESTED" them!

[@ThinkSchool]

Thanks alot Nishith ❤️

[@srinith5508]

True though!!

[@SM.28]

@@ThinkSchool 8 Months ago video but the thumbnail is of now conflict 😂😂🤣🤣

[@salonigaikwad6891]

Agreed!!!!!!!!!!

[@nick_333]

"Good brands sell you a product Legendary brands sell you an emotion" Noted down

[@lazr566]

What about Tesla?

[@zzzaaalll]

@@lazr566 they came when they dont have a competition & Became a trustworthy and immovable company. times changed and no one knows how many brands will have fully electric vehicle in next5 years and tesla will be forgetten if more companies give good quality and Range with their vehicles .

[@shriyamjha7556]

@@zzzaaalll Not at all... Don't forget apple first introduced I phone, followed by samsung....... And still we remember them

[@zzzaaalll]

@@shriyamjha7556 What a logic 😂😂

[@rishabhmaghdebbarma1726]

Do not eat pork foo much bruh🥴

[@SurajSahi]

After changing thumbnail Ganesh be like : Ab to paisa hi paisa hoga

[@ThinkSchool]

😂😂

[@akshaypendyala]

True 😂😂😂

[@KyselPoints]

I thought this video is new but it wasn't 🤣🤣

[@DeepakKumar-is3bk]

Well researched content. I am a Coca-Cola employee and what you said is perfectly true. Big brands sell emotions, not just products!

[@ThinkSchool]

Wow!! Thank you so much.

[@foodisgood2099]

I am ur manager. U r fired now.

[@mrfahrenheit64]

@@foodisgood2099 I'm your dad

[@meowmeownigga687]

Can i get a job ?

[@DeepakKumar-is3bk]

@@RahulJamatiaa No issue. 🙂

[@kunalpatel2128]

A smart move played by you keeping Ronaldo’s thumbnail which is in trend today. 👍🏻😀

[@saumitrachakravarty]

After a long hard battle I trained myself to resist Coca Cola or any artificial beverage (including bottled or canned juice) to the point that I feel indifferent to them now. It took years of hard work and determination to undo the criminal manipulation called marketing done to me without my informed consent.

[@Savyk95]

Well done.. I also maintain distance to all kind of cold drinks which r nothing but carbon dioxide, sugar, added colours & flavors.. Tell other people to do same..

[@salmansiddiqui3172]

“Thats my mom with her cooker” tells how earthy you are! Amazing content.

[@ThinkSchool]

Haha :) thanks alot bro

[@kavinsingla5725]

How changing thumbnails after the Ronaldo incident helped you gain views! Marketing case study!! But brother, u’ve got some really great content..!

[@anshuraj5734]

That's just a wow level of Marketing Emotions.

[@kakaderaunak]

It rarely ever happens that I subscribe to a channel by experiencing it's very first video. Lovely

[@ThinkSchool]

Thank you so much :)

[@Nikhil-yy7lp]

The thumbnail is now lit😂👍

[@KumarSingh]

Man you are making videos more worthy than any IITian, IIM alumnie and freeky shouty useless Dr Vivek Bindra. Keep it up. I loved your videos and yes these are simply amazing. PERIOD.

[@ThinkSchool]

😂🙈 thank you so much ❤️ Means alot 🌟

[@saivenkatnagarala]

Vivek bindra makes us robotic yet he is liked by many and many

[@shriyamjha7556]

What do u mean by freeky,shouty, useless......???? He always tries to conveys max. In min time. Mind ur words!!!!!!

[@mahotsavkumar1278]

@@shriyamjha7556 yup 💯

[@veerukumarsingh7048]

@@shriyamjha7556 with wrong facts

[@likithmb9406]

Great strategy , changed the cover photo to the ongoing trending news.

[@rishabhsethia5815]

भाई ने बेहती गंगा में हाथ धो लिया😂😂

[@ThinkSchool]

😂

[@dontbeafraidimhere5421]

Can I get English translation?

[@anushshah21]

@@dontbeafraidimhere5421 this brother washed his hands in the flowing river.

[@yashlakhotiya]

From where did you manage to get these incredible content....?

[@ThinkSchool]

Just a lot of reading :)

[@snehaarunbolaj9677]

@@ThinkSchool you are supremely talented 🔥🔥🔥🙏🙏🙏🎉🎉❤️❤️❤️👍👍👍content bolta haii🔥🔥🎉🔥🔥👍👍👍keep making videos on case studies n marketing strategies...🔥🔥🔥🔥🔥❤️❤️❤️❤️

[@nikksB]

Bhai aam khao.

[@adikumarkumar272]

Mad men

[@ranjandas5769]

@@nikksB 🤣🤣🤣

[@mayurmarathe1521]

For few seconds... I thought this guy fuuking time-travel😂

[@sumatinh8262]

I'm a medico bumped randomly into your video, you got me hooked to marketing and business , a salute to you.

[@abhinavkondle3126]

Not even my teachers at business school teaches like this, thank you for such a good and inspirational content

[@mokshambaghela4902]

This dude is literally doing the same thing to a great level of perfection. He is making us feel like we are being educated and are utilizing our time while in reality we are just watching random videos 😂

[@ThinkSchool]

It's amazing how people can manipulate everything. Even the act of education.

[@sabvrao]

@@ThinkSchool I discovered your channel only today; and find your videos impressively educational; random videos” ?? - anything but!! Keep doing the awesome work!! 👏👏👍👍

[@saivenkatnagarala]

Yt recognised u aftr almost 6 months...so we r getting u in recommendations..finally u gonna taste success bro

[@ThinkSchool]

True bro ❤️

[@bharatvarma9278]

“Sell an emotion” . Brilliant. Well done @thinkschool

[@dernyt-tpe]

Though I have already watched this video when it was uploaded. But today it was again recommended to me for the (Great Marketing and SEO) change in Thumbnail 👍 Btw change Title a bit too for better SEO, Ronaldo removing coke. 😂

[@kiranseth4960]

You have created the content from your interest and that's the reason it is so genuine

[@suchetvedantam9770]

Hi, Its just amazing how you portray the portfolios of the companies, and really hands off to your content explanation. Recently subscribed but saw almost 10-12 of your portfolio videos. Really interesting!!

[@ThinkSchool]

Thanks alot bro :)

[@shrutitotla5495]

Sir, you are absolutely amazing. So many new concepts that I had not even thought of get revealed in every video. Love them.

[@ganiytube]

Yet so underrated and amazed to see very low views despite useful content! When on earth our youth follows less on cinema cricket politics and watch videos like this

[@ThinkSchool]

Thank you so much bro :)

[@pritish369]

I agree. Silly tiktokers garner million views and gold content like this hardly few thousand.

[@shibsmaths3258]

Its their loss bro

[@shankartambake6403]

Making these videos helps others to relate with there company product and get idea to convince ... You are genius bro 👏👏

[@alexhales638]

Btw that ad was truly an example of Marvellous. Gave goosebumps.

[@swapniljadhav5249]

Brilliant content. Also imo, when it comes to selling emotions, no one does it better than Horlicks🔥🔥

[@gladsonmendes2047]

Bro, thank you for making such videos.. learning new things has its own happiness 👍😊

[@debadityabarman146]

This channel offers very good content. Thank you for all the videos, keep up the good work.

[@anujkarande1760]

absolutely love your videos man!

[@cajayeshchauhan5676]

Awesome bro...love ur case studies 🔥❤️ keep doing d good work🙏

[@ayush6032]

Now I understand how you have created a perceived value of your content.....By liking all the positive comments....as most of the viewers open the comment section...they see all these positive comments and get the perceived value of your content high.... Btw you make great videos....no questions on that

[@k.sriram2499]

I don't know why it took me so long to find this channel but I'm glad that at least I found out now and I hope it's not too late 💯

[@jatinkansal620]

Great Pitch Man and in the last few seconds you sold your "Storytelling Masterclass" to the audience!

[@atulkumar943]

Ah your CRED vid was a masterpiece... I hardly or never sub to a channel on its first video... But u became the exception!!

[@abhzt]

I love learning about Brands, Subscribed!

[@neeloybhattacharya8020]

Your channel is booming! This is undoubtedly the best video of this channel till now. Just 3 seconds of coke, rest is emotion! 👏🏿

[@ThinkSchool]

Thanks alot bro ♥️

[@piyushsharma5947]

Hey man , keep up the good work! Your videos are very informative and effectively explained. Would like this channel to grow more!! All the best to you !

[@ThinkSchool]

Thanks alot bro :)

[@archanaprabhune6036]

Yours is perhaps THE BEST channel on KZbin

[@caconsistentachievement751]

Very informative videos and your way of articulating the things is great. 👍

[@vishalsk8337]

Amazing narration! Sound and clear!

[@vishwanathsingh9843]

this is an old video but is still there in my recommendation, well some videos are just made ahead of their time, the thumbnail resonates perfectly with the time now. This boy is a genius.

[@kushraghav]

he changed the thumbnail only now . C'mon I think u r new to youtube.

[@adarshb8721]

Way u put content s incredibly great Thanks for inspiring videos

[@shantanubehere4496]

Amazing video bro ! Recently found your channel. Long way to go brother ! All the best ❤️💯

[@ThinkSchool]

Thank you so much 😀

[@Mr_Candid]

Hai bro. Everyday I am being inclined to your videos these are really nice and informative

[@anjanaraveen9435]

You actually creating "real content " for youtube ❤️

[@reshikamukundan7934]

Your case study gives goosebumps. Great Wok!!!

[@Egomorph1987]

Brilliant research brother! Kudos to you

[@vivekmahto2612]

As always, great Video. I would love to speak like you. You speak in such a cool manner, the video doesn't feel like educative or informative. Keep up the great work bro 👌

[@mohammadabdulrizwan5897]

Honestly speaking..before watching the video I read the comments..I thought all those people are just exaggerating your content..but trust me buddy.. You are just Awesome..!!

[@ThinkSchool]

Thank you so much :) ❤️

[@8niravthacker]

I very rarely comments on KZbin but man hats off to you what a great quality content.worth it!

[@ThinkSchool]

Thank you so much ♥️

[@bhanurawat7089]

Just one thing brother U r incredible..... U deserves 1 million subs bro 💕💕

[@ThinkSchool]

Thank you so much :)

[@sanketdeshpande4216]

Can you please provide the link of the resources that you are referring to in this video . It will be useful to the people who want to gain more knowledge about this topic / any topic. ( resources are like any video, IEEE papers, research journals or anything ).

[@pallabnag6390]

Your videos are really awesome its completely worth the time spent !! Keep it up !!

[@ThinkSchool]

Thank you so much ♥️

[@harekrishnayoutube3466]

Thank you so much indeed for your time and efforts in posting this video Brother

[@ThinkSchool]

You are welcome bro ❤️

[@rohitrath5960]

Said best and showed indian food is the best thing I have catched in this entire video, 🙏

[@prachigupta5800]

Changing thumbnail is an amazing strategy.....keep it up!!👍

[@neelanshiv]

I don't need an MBA, will just browse through all the Think School videos

[@rohandhankani3962]

Amazing man. The way you explain stuff is so nice💯

[@ThinkSchool]

Thanks bro :)

[@mohammadwasim7833]

I go through multiple videos about marketing, sales strategy etc..but after seeing your videos..I actually liked it..short and crisp...direct points....great work bro...keep it up😎

[@ThinkSchool]

Thank you so much :)

[@praveenneelani9026]

Your content + delivery are outstanding, keep up the good work bro

[@ThinkSchool]

Thank you so much :)

[@YashGautam786]

I loved your channel and way the style of teaching and also your knowledge about businesses.i am a wantraprenour &this is the bestest channel for me and for us as well as to learn about businesses & marketing strategies.thank you thank you so much sir. & I want u will make that type of more content on your youtube channel (on Think School).

[@evergreen7781]

This channel deserves 1M subs.

[@MsKaiga]

Wow that was much better than doany marketing teachers could share.. Great work dude n team. I am awwmspired

[@owaisshahab720]

very nice video I become literally a fan of you ( good research ).

[@heaven69560]

such a very great channel, and i hope very soon it will cross 1M subscribers, keep it up. GOD BLESS YOU.

[@titusthanaraj]

Such great content! 💯 Very informational & it's clearly explained. Subscribed! ❤️

[@ThinkSchool]

Thank you so much :)

[@shrutish997]

Very good content. I Appreciate ur efforts. Wish you good luck

[@devaiahmethari6009]

Thank you for the explanation 🙏

[@snehabaheti2251]

Damn! I am sure, you gonna have 1 million subscribers soon! 💯 What an awesome content!

[@ThinkSchool]

Thank you so much :)

[@dheerajg5253]

Absolutely Brilliant Research

[@swatihansdah]

Like always great great analysis of the topic by you and your team ...can you make such analysis of Indian army operation i.e strategic importance of Indian, battles , geopolitical of before Independence to till now .

[@balayv8262]

Perfectly covered everything ..you covered not only coca cola but also how to run successful business with underlying value

[@tanmayjagtap78]

Your channel will grow in next 6 months keep making these videos ❤️. Try to make podcast as next step.

[@ThinkSchool]

Thanks bro ♥️

[@FFARINDIA]

And invite me in your podcast as your first guest. Let's do a collab?

[@pawanagarwal2700]

A very informative and quality channel.

[@monumathew8762]

You explained it in such a simple way. 🥰

[@shashankjoshi9515]

Am new to your channel, amazed with the way you explain the specs. Could not resist to subscribe to your channel

[@ThinkSchool]

Thank you so much :)

[@nkr6388]

superb content buddy :) keep up the good work

[@abhzt]

Your Case Study and Examples are Great!! Please teach Organic Chemistry

[@wisecarl712]

Really good anaysis! Great job!

[@qwertyman9560]

Absolutely spot on. As a 90s kid, I was also gullibly lead to believe all this fantasy. Only later in life, you realize how dangerous these commercials are and the long term damage they can do to stray people away from healthy food and make them eat and drink the garbage they sell. It is also shameful they people like Sachin endorsed such products at that time. Thankfully there is more awareness now and hats off to people like Virat Kohli who have taken a stance to not endorse unhealthy stuff.

[@ThinkSchool]

True

[@abantimukherjee9745]

that comercial was so legendary!!!

[@rppredatorgaming8713]

I was having dinner while watching your video... thank you for making it a best experiense

[@Faizalfaazz]

I think you are far more knowledgeable person than my BBA lecture🖤

[@TanviRaahi]

thank you for sharing this!

[@wordofgod7269]

Quality of this video is good I subscribed to channel by this video

[@jerry_3247]

In love with your channel bro🖤

[@ThinkSchool]

Thanks alot bro ♥️

[@gosolo8977]

You said thank you so much for watching !!! Really , we should thank you for such quality content

[@ThinkSchool]

♥️

[@nitiz5871]

I am getting a coke, you flashed coke logo so many times, my brain is on fire..

[@briandsouza7854]

Well done!

[@shaishavgandhi]

Oh my god. Such clarity and crispness in explanation yet super informational

[@ThinkSchool]

Thank you so much :)

[@romilmahajan6008]

Nice thumbnail 🌝😁 The reason why Ronaldo such a great sportsman is because of this wonderful and strict discipline. Also the video is amazing 😍

[@harshsalunke9912]

Bruhh yeah it really worked...., u changed the thumbnail and yess I m here watching this video and not because of Ronaldo but because of his appearance I read the title and eventually landed up on this video, yeah I learned a lot.. keep it up broo 👌 moving forward and watching more like these

[@Everything00523]

Great explanation of values... 👏👏

[@shivamhooda3388]

every second worth it ,lucky to found this channel

[@ThinkSchool]

Thank you so much :)

[@bharathmsurya4474]

This is video is worth the watch.

[@Akashsharma11267]

Thanks. I know It going to help me a lot. To promote or improve my business strategy.

[@vbfrankavailable]

Amazing content , sensational delivery, thought provoking case studies, All the best for your success

[@ThinkSchool]

Thank you so much bro :)