How Dark K-pop Media Plays ACTUALLY Work

Is New Jeans creator Min Hee-jin really a one-woman show bravely taking on a goliath K-pop conglomerate? Or is she a well-orchestrated machine deceiving the public and Korea’s power players by hiring the best lawyers and PR consultants? In this video, we explore the difference between organically gaining people’s trust and buying trust through manipulation and deception.
Sign the petition mentioned in the video:
www.change.org/p/min-hee-jin-...
0:00 Intro
1:00 What is a media play?
1:25 Media play blooper with Dior and New Jeans
2:40 Is Min Hee-jin really a one-woman show?
4:15 Not a secret
6:15 But did it cross a line?
8:05 Difference between advertising, PR and ‘black magic’ strategy
9:40 Fruit Metaphor: Artificial vs Natural vs Organic
13:00 When jellybeans hide amongst organic berries
15:19 Petition against Min Hee-jin: example of organic opinion
17:10 Are there firms that ‘sell trust’ through deception?
21:00 Conclusion
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[@eneri83]

"CALLING FOR EMERGENCY PRESS CONFERENCE " is already a Media Play.

[@nataliacoggins6769]

......right in the middle of Jin's welcome back festivities!!!!!!

[@swift9112]

I've never thought some one as unimportant as Min HJ can also call for emergency press con for twice in Korea. She must, or at least her PR company must have good connection with media companies. I am afraid she enjoyed spot lights so much, she is going to do it again.

[@1hotshon]

I personally waited months before developing an opinion and it's obvious that MHJ is the problem. A company going YEARS without drama until her...that's a very clear sign that she is trying to divide and conquer. The timing of it all happening during military service makes it pretty obvious too!

[@LizzieCalif]

I'm so tired of her bullsh*t. HYBE is very prudent to only comment in relation to court actions/decisions. I think people forget that any mistatement from HYBE can result in a loss of millions of dollars in stock value.

[@minayoongi4533]

HYBE just waiting the in investigations to get done,I think there iHYBE is cooking something,I observed HYBE always wait until everything calm down,but they are working silently.

[@jwnglarybargayary9389]

@@minayoongi4533Yes , like that they did with Le sereffin 👍They comes with full proof

[@nataliacoggins6769]

​​@@minayoongi4533 Exactly, they're not laying ALL their cards on the table, like MHJ with all her cra-cra news conferences!!!!! I already see her calling one in the middle of Jin's welcome back festivities!!!!! Because it's ALL about HER!!!!!! See narcissist acronym SPECIAL ME!!!!! 😅😂🤣

[@user-qp2nb7je2o]

EXACTLY!!!!!💯💯💯

[@ruthlessgambler]

agreed. i'm tired of hearing her name. can't wait for her to be gone. she is the evil of all evil and the biggest cry baby of a 'CEO'.

[@dasandbox2555]

There is no media play from HYBE. It’s called narcissistic mirroring from MJ. She’s the one who is doing and directing the media play. What a classic narcissist displaying her sickness in Korea. We’ve seen for years in 🇺🇸 and still going on.

[@1B9r6o1Wn]

I agree!

[@tahitihawaiiblue]

Blame the victim is the game mhj is playing

[@nataliacoggins6769]

Yes, she's most definitely a narcissist; however, this media play behavior is because of her secondary disorder - sociopathic tendencies!!!! That means MHJ has narcissistic personality disorder with sociopathic tendencies!!!!

[@nataliacoggins6769]

​@@tahitihawaiiblue As a narcissist, it can't possibly be her fault, she's perfect!!!! Narcissist acronym is SPECIAL ME!!!!! Sound familiar! 😅😂🤣

[@AngelikaHoensch]

Der Feind im eigenen Bett…

[@soo-jinOT7seoulite]

“Min-hee-pulation” will come out losing in the end. WWH JIN is coming home!!!!!!

[@1B9r6o1Wn]

ARMY!

[@dexhua]

Honest question though, what can Jin do? I dont think he wanna get involved

[@1B9r6o1Wn]

@@dexhua I have thought about this and I agree with you he is too classy to comment but think about this, he can energize ARMY to focus, stream, support and unite. That will help I think…

[@soo-jinOT7seoulite]

@@dexhua jus sharing the obvi excitement & happiness for ARMY to look forward to this week. Nothing to do with snakes

[@David-wm5lc]

She might have dirt on Jin

[@tinytaz6668]

I feel like from a pr perspective, she came out swinging, attacking Hybe cos she knows how damaging the receipts are that hybe has against her, and hybe are just biding their time for the court case.

[@monikakrell9251]

She dont care about New Jeans, she only care for herself,

[@MAMB14]

💯💯💯👍👍👍👍

[@nataliacoggins6769]

Narcissist personality disorder acronym is SPECIAL ME!!! Sound familiar?

[@FaydraGirl]

Yup. Unfortunately New Jeans means success for her. The only way New Jeans can recover is if the parent label aquires the group and rebrand them. But she wont let this happen and she has doomed them. Don't forget, New Jeans doubled down on support of MhJ. Including their parents so at this point supporting NJ is directly supporting MHJ. And no one wants to funnel any money her direction.

[@nataliacoggins6769]

​@FaydraGirl Unless Hybe reassign the NJ contract, as they work for Hybe! They could give this contract to Jin's company, JinHit!!!!!! Think about sending her into a tailspin - Jin of BTS, the BTS she absolutely hates and wanted to destroy, taking control of her group!!!!!! 😅😂 🤣 🤣

[@emmie_lou_who]

​@FaydraGirl Everyone should go and bump up the other girl groups in Hybe and let NJ sink with her. This just shows the greed of NJ and their parents that they still support her after the things she's said about them. Guess trash attracts more trash.

[@elizabethbesco4758]

Min is the thief that vroke into the house of HYBE and says she is staying. Who ever helped Min can not be allowed to stay.

[@travellerescapes36]

Fortunately HyBe was able to fire people working for her.

[@0xyGen_2.p0]

Amen

[@misaki1785]

She is like the Zionists

[@zenaidaloperena4900]

Still stand beside HYBE and bighit and I support HYBE and Bighit and I will never leave HYBE LABELS and Bighit I don't believe anything that she is saying

[@missy8198]

Just read about this on The UBJ. Don't know what MJ expected would happen, like this was going to go away quietly. People need to remember that she is the one who secretly started this 3 years ago & the timing was not a surprise with BTS away serving in the military. However, because she lost her mind by going public, now the world is seeing MJ in her true colors & the lawsuits won't be far behind all this for her nasty deeds.

[@travellerescapes36]

This woman was employed by SM for 17 years. She could be the one behind the controversies that BTS suffered from. All the issues that made Suga depressed and Jin cry.

[@dawnkrueger9168]

That is absolutely her strategy. To manipulate the narrative.

[@user-iv8xn6gz8s]

I think HYBE is silently doing something behind the scenes or HYBE is waiting for the time till her contract expires but in the meantime don't give them money (Ador) let them use their money to function as a sub agency so in the meantime ARMY you know who to support Solid BTS . Thank you for your analysis, eye opener to those who are still supporting her drama. More power to your channel. You are appreciated.

[@elizar8863]

Wow! She is really a clever fox and knows exactly what she is doing but karma is a bitch. She hasn’t invested one cent in Ador but wants to take all the credit? I would be interested In your take on the rumors that a Chinese company who is second largest share holder in HYBE is trying to get rid of BANG PD and take over HYBE. And MHJ is part of the strategy. Thanks for another deep dive into this mess!

[@shook4kooks4k95]

From what I believe the "chinese company" isn't the 2nd biggest share holder in hybe, Netmarble is! (2nd or3rd ithink)(I might be a little off here as i dont have the company breakdown in front of me and im trying to recall what i saw in a brief look through) but I think that "Netmarble" is owned or partly owned by Mr Bangs ..cousin. However, a chinese company is a large shareholder in "netmarble and this chinese company is or is at least majority🤔 owned by "Tencent" (an enormous chinese conglomerate). Netmarble is apparently in financial distress at the moment & the "rumour is" that these chinese companies are trying to buyout netmarble which would then give them 2nd or 3rd largest sharehold of hybe.. from there its a medium size skip & jump to a complete takeover of Hybe

[@DaisyDee5610]

IMO, the Korean public would turn on her in an instant if this was true.

[@7sweetsuga]

Yes I’m definitely interested in this as well. It is true that a Chinese company is the 2nd largest share holder of Hybe?

[@mish9927]

MJ smiling at that press conference was so cringey... Narcissist to the fullest. Btw awesome haircut.

[@nataliacoggins6769]

Uh, that would actually be narcissist with sociopathic tendencies!

[@oliveb.]

Yeah I thought that wreath thing was pretty weird even for kmantis. They even paid for fresh wreaths watch day and security to guard them. A lot of money and very strange. It would definitely not surprise me if mhj had some hand in that. Also, those obvious bot Dior IG comments were hilarious. I'm so glad they were seen so that hopefully even more korean gp will finally see what we've been saying all along.

[@TheTwil1]

She’s accusing Hybe of everything SHES doing.

[@0xyGen_2.p0]

exactly. Thief screaming: catch the thief

[@neljade3341]

I've been suspicious of it all from the very beginning. And it didn't surprise me at all with your revelation about a PR firm handling MHJ press announcements. She's a marketing person after all. But does she have the money to pay the top-tier lawyers, the top PR firm and launch all those strategically placed and timed pieces for the public to "consume"--all meant to hurt Hybe, their artists, the business, etc.? It wouldn't surprise me if in the near future, it will come out there are way bigger people behind her, with the agenda to topple Hybe's status in the industry. Also, many fans are so frightened about Hybe becoming a monopoly, but look at Kakao---they have more entertainment companies in partnership with them (SM, Starship, IU's company, Antenna, etc.). Kakao have their hands on other interests, too, not just music entertainment companies. So, who is monopolizing businesses now?

[@BTSISMYHAPPYPLACE4VER]

Facts

[@prevodiEtranslations]

Exactly ... l also said there is someone more powerful behind her bcs I don't think she would be stupid to start this just alone risking her career and money ... But she is deffinitely going to loose both anyway ... There is for sure a conspiracy to weaken Hybe ... I only can not understand why Hybe gave her all that power bcs she came from the company who is one od the biggest competitors ...it seams too naive

[@user-hj5kg8bm9c]

I have had the same feeling since the beginning of this debacle "there is someone else, someone BIGGER who is supporting her... That's why she feels secure to go the way she came out... I hope everyone who is part of this came out and paid for it.

[@prevodiEtranslations]

@@user-hj5kg8bm9c big fishes have never been punished ... small fishes will be choosen and punished along with her ... I think those small fishes have already been choosen for the case they will not succeed ... it's all about money ... what a farce

[@DaisyDee5610]

Exactly and isn’t Kakao mostly owned by Chinese investors? At least HYBE is a Korean company. Hopefully, the investigations will make the facts known. And yet I don’t know if I can trust the police there after learning about the Burning Sun incident.

[@mo-music9077]

It is strange that someone just can get a pressconference and time at KBS. That is a great red flag/ suspicious of mediaplay (avoiding their names is best)

[@David-wm5lc]

Whose names? New Jeans?

[@lindas5511]

I have started to check who is posting and how long they have been posting. Also look at if they only post negative stuff. I have blocked several channels and posts because they seem to be created just to attach Big Hit, HYBE, and their artists. If we want to make a difference then we should take the power of our money and use it. I will not buy anything from Ador. I will not stream her group. Not support her and her company will send a loud and clear voice

[@user-iv8xn6gz8s]

ARMY let's drum up more BTS. News with WWH Jin , FESTA and JK new song so as the RMs album. Cover it withmore records, billboard news about BTS. Thank you ARMY. before you know it her contract will expire but before that OT7 will be back and she is out the door of HYBE.

[@bdfhvxz]

She's not gone fast ENOUGH for me.😣

[@halalmarthnihpai4946]

No, i dont think HYBE will hire those marketing agencies again. HYBE even ignored MBC for many years because this national TV has disrespected BTS and other HYBE's artists many times. HYBE is so huge, they can find other trustworthy agency easily

[@mjestares]

This is what New Jeans and a lot of netizens who support MHJ do not see. We all saw how MHJ is a master of manipulating people and a very good actor at that. After MHJ won her "termination" case over Hybe, she wasn't happy because she won, but she was happy because her drama acting and lies paid off. But UNTIL WHEN? I still believe that the Korean judicial system will be able to uncover and see the truth about MHJ with the help of Hybe's factual evidence. And when this happens, New Jeans will immensely regret that followed and supported MHJ. And those netizens who support MHJ and attack other Hybe groups will disappear and delete their comments and posts and will be laughing stocks online. I honestly pray that this happens soon because the other Hybe groups (like Le Sserafim, Illit, and BTS) deserve not just the truth but also the respect, love, and support from everyone.

[@sugamygdala]

As a long-time ARMY and novelist with a small publisher, social media has helped market my books and earned me many friends and readers among other devotees of S. Korean entertainment. But it has also opened me up to negativity. I don't mean bad reviews; all authors with an Internet presence suffer thru those. I'm talking about the way MHJ's descent upon the scene (or should I say ascent up from Hell?) has increased hate and confusion.Your even-handed channel deals in truth and daily increases my understanding. Thank you .

[@magicshoplibrary9946]

hybe never makes noise with his cases of accusations, everything is silent. Then he makes a statement when things have already taken a course or sentence. Army is used to that silence

[@theblackKatKuro]

Oh, BSH knows how to hold a grudge alright. Even when BTS and BH wasn't all that big he chose to forego the korean variety shows for they didn't treat BTS well. The same happened with BH/HYBE artists not attending the idol athletics competition after they shaded BTS, I think. The firm will regret it big time. Simply giving all HYBE marketing business to Korea's 2nd biggest firm could make them replace this one, that is how big an impact BTS is gonna have when they make a comeback next year. 😂😂

[@kristal2783]

Loved the analogy of the organic fruit and the jellybean! Super-helpful! Dior’s campaign with Haerin aka Hyein was interesting. All I could do was shake my head. You think bots would know better. LOL!! Thanks for all your coverage of this “mess” even when you were on vacation!! 💜 You’re definitely making it make sense for me.

[@swift9112]

One youtuber says that she hired a PR company. I forget the name of the company, but it is supposed to do more than just PR. The company is also known to hire the online ghost writers and KZbinrs. She knew all kinds of dirty tactics. I wonder who gave her all those ideas...?? It's kind of impossible to think of all these by herself unless she's been contemplating to screw one of her employer for a long time and collecting those ideas over many years. One KZbinr was saying that Min vs HYBE is not just about their conflict, but connected with Tecent & Rothschild's money trying to get involved in kpop business & gaming business. It made a sense the first time since there was a rumor that HYBE wants to get in the computer game/ comics biz, but I think it's a little too far fetched.

[@blxcklab]

The company is Madol

[@M.o.777]

Marcoll, not sure how it's spelled?

[@entropyawylli24]

Yeah that is exactly what I heard (from a secure source). That all this is part of a bigger plan for how to take over not only ADOR, but HYBE. Tecent is a chineese company that is drowling to get into Korean entertainment business. The smear campaign against HYBE (about chart manipulation and cult) was also part of the media play that these hired PR companies do. To get HYBE´s stocks to deepdive, (which they did!) Then, when HYBE is forced to sell shares, Tecent could buy and get majority in HYBE. Do we want HYBE to become a Chineese company?

[@jaelle7113]

The Rothchilds always gets brought into everything along with the illuminati. Conspiracy theories at their finest.

[@user-gy8zq6vb3j]

It's not far fetched. MHJ has spent too much money on this whole thing compared to the kind of greedy person she is. She wouldn't churn out that much from her own pocket.

[@anasousa4977]

I want her out...as soon as possible. She must go away. What is hybe doing ...keeping her there in a position of power is a huge mistake

[@0xyGen_2.p0]

she is kept on position without power, but she is still dangerous. She neefs to go without NJ and empty-handed. NJ has to be removed in other sub-label, as far away from manipulator and thief as possible. And MHJ has to be cut off any information and totally isolated within Hybe.

[@gailjkbias0T7]

Plan A..Lee Soomin started this by trying to sell SM to HYBE and push the price so high that they would jeopardise HYBE and leave it open for the picking but Bang PD didn’t fall for it.. Plan B.. MHJ starts her part The parents agreed prior as they were chosen before the members were chosen for this group.. that’s why she chose these particular girls cos parents were already onboard and girls already knew what was gonna happen eventually.. that’s my opinion The Injunction.. HYBE wanted her to win so that they can clip her wings and keep her close and under control.. HYBE has there own strategy and they never show there hand until they strike

[@whk3120]

The marketing firm may also be under scrutiny as part of a criminal investigation into Min Hee Jin’s actions.

[@user-iv8xn6gz8s]

Don't give your time. Don't mention the group they were ungrateful. ARMY focus on BTS . They need our support more now since they are not here to defend themselves. Stream, stream BTS and solo songs to keep them in the charts and keeping them relevant.

[@David-wm5lc]

Do you mean New Jeans?

[@Ltor00]

USarmy! Just took a weekend road trip 18 hrs total in car streaming BTS songs. ( plus some seventeen, big bang, and the rose.)

[@user-im6fy9lc8h]

I think you are exactly right ! Our guys are so intelligent they don’t have blinders on! I lov bts for who they are full of love ❤💜💜💜💜💜💜7. Thank you ❤

[@lealarsen2017]

i just saw that BE:lift put out a video statement about Illet not copying NJ that these dance moves and hairstyles is common in kpop and beyond, witch they are. but then now i see some really toxic rabbits on X saying that be:lift should appoligize nj for claiming that they copied someone else, when that video was not even an attack on ador or nj. that fandom is the MOST toxic i have ever seen and i am used to dealing with Blinks so that should tell you alot. damn i hate them. and i don´t stan other Hybe groups at all but i can´t even se anything about them protecting nj it´s all about wanting it all for themself they don´t care who they hurt on their way. but then again they are raised by nj and mhj so what can you expect🤔😬🤨

[@elp9319]

Mhj needs to stop defaming HYBE…HYBE is smart to remain silent and not stoop to mhj’s level..

[@mo-music9077]

That is good to be silent and only react short and to the point, do not feed the wrong wolve.

[@jaelle7113]

My question is, how is she paying for all this s*#t? Who is funding this cray cray? Where is this lady getting the money to hire the Olivia Pope of Korea?

[@ruthrodriguez5173]

I was reading comments on another channel and I kept reading that maybe her previous company!!

[@rebeccaavoca9143]

ador MONEY = HYBE MONEY

[@rebeccaavoca9143]

@@ruthrodriguez5173 possibly, LSM, since she's very close to him

[@ShashoShasta]

HYBE re MHJ: ‘Revenge is best served cold’. 💜💜💜💜💜💜💜

[@sharonsalanio5755]

Shes sick. Hybe is quite eversince she started talking. Hybe- no press conference. mHJ- press conference. hoping she will loose everything. Shes making a noise bcoz she knows she will out of a fame with her bunnies. Shes the one who copied army. Coz army is the one invented that name for JK. She cannot over power Hybe and BTS. Millions of army around the world will support BTs and hybe. Shes sick.

[@nataliacoggins6769]

Note sick!!!!! She's a narcissist with sociopathic tendencies!!!! Narcissist acronym is SPECIAL ME! Sound familiar?

[@rauhinawinitana540]

Hybe is being strategic. MHJ media play/smear campaigns against Hybe artists are ridiculous and now redundant. She was never struggling, her true agenda is becoming clear now to everyone.

[@VerucaS9lt]

Asking that company to do nothing more than just organize a press conference would be like hiring an architect to make you a table. 😆

[@rgober60]

She definitely had to hire or have somebody help her with her PR to smear Hybe. She's not as smart as she would love to appear, if you look a little deeper you will find that she is the one that caused her down fall. She made a little bit of a fuss about working with V/ Kim Taehyung back in September of 2023 on his album Layover....she was able to work with him, but it looks to me that that was about the time HYBE started looking into her. I heard she was pushing for a few things for V to do and he went his own way with how he wanted things done. Believe me, Bang PD would look into anything our guys don't feel right about. I believe V must have had a talk with Bang and Bang will always look out for the guys that helped him make it in the industry. She might have been wanting to make sure that V's album didn't do very well, remember she wants to smear the name of BTS and make them fall. I think HYBE should look into WHO got the PR company to back her, was it another Company, could it have been another CEO trying to help bring down HYBE and BTS???? It looks very shady and an all out attack on both HYBE and the other artist with them. 😮

[@anneverwey1714]

One wonders what harm she tried to do to Tae? He was supposedly working with a respected member of the HYBE team but he is intuitive, maybe he noticed some suspicious behaviour and let Bang know. Tae is loyal, especially to the other BTS members, if there was a hint of harm towards the other members he would have done something to protect them, not so much himself, but the others, watch out.

[@yclocbradshaw4064]

Smells like Kakao (Billboard partnership)/SM/even LSM to me…

[@dannyc5655]

Apparently I'm not the only one who thinks this, although it may sound illogical... I think this is all going there....

[@shazaza1]

I have long wondered how she's financing her legal and other costs. She said she'd considered launching her own agency but she would have used up all her own money so she chose instead to join Hybe. Not sure why this marketing firm would want to alienate Hybe, unless she is backed by an organisation of substance?

[@6tribes]

I think there are Chinese Companies that want HYBE and Big Hit for BTS, they have a lot of money

[@shazaza1]

@@6tribes IMHO, Korean courts investigators, media, etc better come to their senses and not aid and abet foreigners to take over a Korean company. Despite all the cultural explanations, I will never understand how public opinion can get taken in and manipulated by a narcissist to the point of swaying court decisions. SMH

[@tinabonds8157]

Thank you, again for explaining all this nutty thing. Maybe it is good that HYBE is not saying anything and keeping it close to the vest. Maybe HYBE is following the paper trail closely. I don't know the law but I would think that HYBE lawyers could get court papers to get people talk.... I really hope this will be closed and done with soon. The woman must have a brain problem to go this far. What does she have plan for when Jin comes home this week. I hope HYBE will be on the ball when it comes to Jin coming home. Thank you

[@nataliacoggins6769]

She's a narcissist with sociopathic tendencies!!!! Narcissist acronym is SPECIAL ME! Sound familiar?

[@stefani745]

If I didn’t know the history of HYBE and the people who have guided BTS and BIG Hit, I most likely will doubt them. But the core of this company are the people that BTS and ARMY trusted are the ones I believe. So this woman is a big liar. She will get her dues later.

[@lynnbrowning161]

Keeping their enemies close is wise of HYBE. Leave her to her own devices, and she will continue perpetuate major lies and crimes and harrassment. It's nerve-wracking, though, to have her still in HYBE, possibly causing more lies,crimes, and manipulations there as well.

[@celiabirung3524]

Some intelligent observation which will make you all think. When BigHit was cooking up BTS in the oven, was there any advertisement? When BTS started getting attention internationally did BSH say anything? Not a peep squeak. He just let the numbers do the talking. And BigHit really made the HIT. !!!!! My observations.... BSH is cooking up something again that the world will defintely be astounded. Don't underestimate him. His brain works like a clock. Ticking every second and every second counts. Watch and learn!

[@anneprendergast7834]

I have to say the whole positioning of her as Cinderella - given she is the highest paid person at HYBE - is evil genius level f#ckery.

[@PlatonicRainy-wy6pq]

How do we know that the “HYBE” that hired them before wasn’t MHJ/ADOR? I seriously doubt that most of the other agencies hired them because there has never been any other hate trains that was beneficial to another group. Only Knockoff Jeans and MHJ benefited from others being hated on.

[@ruthrodriguez5173]

How about her previous company??

[@ruthrodriguez5173]

They have the mean$$

[@phyllo2694]

This time next year when she is a non concern and seriously forgotten it will be sooooo sweet 💕💜💕

[@alexisflowers5069]

I really pity NJ. MHJ has shown (IF NOTHING ELSE) "as long as MHJ is alright in the end EVERYONE ELSE will work out the rest" She's been exposed as a complete megalomaniac, her ego being the true driving force behind ALL HER ACTIONS, a true manipulator she wormed her way into the lives of those girls and there fams in such a way that WHEN HYBE strikes back as person versed in internal disputes and company sign offs (been a corporate notary for years now) it's hard for me not to see NJ being VERY heavily impacted at the end of this war MHJ has waged. Even now anyone watching just a BIT more closely at how NJ has moved since the injunction will tell you something is definitely "Odd" and I believe that sense of "OFFness" is only going to continue to grow as the second wave of the war gets on.

[@TrendxGlobal]

If anyone wants to know how this kind of PR companies works Just watch the American series Scandal lol 😅

[@AngelikaHoensch]

I know what you mean, it's called dark rhetoric. The narrative doesn't even notice it. And unfortunately, many people follow a trend without questioning it. Their role as victims is also expanded through New Jeans and old accusations that have long since been dealt with are brought back to mind, even if they were unfounded at the time were. Feelings take over, not facts

[@ruthcellbravo868]

Best actress Min Hee Jin

[@mambalife7037]

Nice haircut 👍🏾

[@akhila8682]

The bots getting the member's name wrong and saying "congratulations hyein" Instead of haerin is so fxcking funny🤣

[@elaineOiwish]

MHJ seems to be playing by the AH fans’ playbook. Attack all the haters and accuse them of doing exactly what you are doing. Doxing hasn’t started yet has it or is that just a US thing to do? Along w ‘SWATing’ nah-sayers?

[@swallowyourcans]

Obviously, I don't care for her tactics. I don't see a battle of the sexes either. I am seeing this person as someone that lives to take down others and does not care who is in the way. Nice hairstyle, and that was merely a compliment and not a flirt.

[@tokyobento]

Miss Min’s new group should be called New Beans!!!

[@lilliewong9708]

I wonder what, or whose, emergency it was that prompted MHJ’s call for the second emergency press conference. I can understand why the press people would be unhappy, knowing how they were being used. Wouldn’t this be considered a form of media play?

[@MoonstoneStarChaser]

So, the supposed 10,000 bunnys emails sent to the court in support of MHJ could have been manufactured by a Media Company? For instance?

[@FaydraGirl]

The petition is real in the way that we signed it to represent our opinion. Regardless of origination.

[@the_wanderlust_interiors]

Nothing to do with the video at all but damn! Your skin is GLOWING!

[@noranorangel6357]

Aquí en México la CEO min equivale a lo que sentimos por Karla Panini es la más odiada.

[@user-zw4iv9gv9j]

Ей работать некогда, заниматься своими прямыми обязанностями тоже некогда, она только и делает, что шляется по конференциям, то плачет, то смеется, пора уже проверить ее психическое состояние, человек с такой не устойчивой психикой не может быть гендиректором

[@nataliacoggins6769]

She's a narcissist with sociopathic tendencies! Narcissist acronym is SPECIAL ME!!!!! Sound familiar?

[@rexalexmacedon]

most advertising or public relations companies are contracted by clients, and for the duration of the contract, usually renewable after a certain period, these agencies cannot get their client's competitor's accounts. there are certain agencies or consultancies though that are willing to get an account on a per project basis, thus avoiding conflict of interest issues, and these are the kinds of firms that are willing to engage in unscrupulous and unethical practices. these are the types of agencies that professional publicly-owned companies avoid at all cost, because publicly-owned companies are answerable to their shareholders and government regulators. on the other hand, unscrupulous and unethical agencies or consultancies are the type of firms that are preferred by politicians or vested interests since their operators are willing to do dirty tricks.

[@mo-music9077]

You mean Macoll Consulting Group?

[@deborahross2101]

Thanks for sharing💜

[@lethileths]

I'm so glad I've found this channel because I needed a different perspective on this drama. Every other channel is very pro MHJ, which was not sitting well with me. Considering her history as a 'creative'.

[@ruthrodriguez5173]

Ok what is going around is that her old company is the one behind her and all this mess she's the mold for SM entertainment they are out for blood specially BTS!!

[@Shushun_q]

Your coverage is fair and balanced as always, love hearing your take. Also loving the hair Huni😊❤

[@tor13128]

3:56 she said it and she did it, but her supporters are brainless (she also said this) which is why they still believe her.

[@mona.cabocmona303]

Let not forget that MHJ is a brand creator, her job is to create a concept and to work with a Marketing Department or a Marketing company. We know that MHJ can "work" at herself image, and can make a long term plan. The real problem that MHJ faced, it wasn't that HYBE discovered her plans to rip-off ADORE from HYBE. The bad surprise for MHJ was about the timing. MHJ didn't had the time to create the hole stage to damage HYBE image, and to destroy HYBE straight and power in kpop. I think that MHJ first press conference, the funeral wreaths and the "news" about BTS, BSH, Big Hit and HYBE in the next 1 or 2 weeks after the press conference was a MHJ reaction to HYBE making public her plan, and asking her to step out ADORE. Maybe she had some help to buy the funeral wreaths and contact the media because MHJ&co, didn't want to be exposed. After that it is like someone else create the stage for MHJ, because at the second press conference MHJ looked as a trained person, complete different of the MHJ psychological characteristics as a narcissistic woman that MHJ is. It isn't usual that a Marketing Agency to work with two businesses that compete. If the Marketing company worked with HYBE before and they took the decision to be against HYBE this time, it is meant that they took in consideration to lose a client. But to lose such a big client it seems, like someone else as big as HYBE have to make them to earn big money in the future. I will say that, after hearing MHJ at the first press conference, how she didn't want to spend her own money to make her own company, MHJ isn't so eagerly to spend her own money. I don't know if she even have so much money to pay a marketing strategy against HYBE. If MHJ had that money and spent it to pay the marketing fees, then it looks like MHJ is really scared about the future. If someone else paid the fees, than definitely MHJ got not only fans support, but someone that hates HYBE as more that MHJ do. We should wait and see.

[@user-rr5ik8dn5j]

Mhj is from SM. She wants to go back there along with Nj ....i think NJ wants to go there as well. Have yall wondered how Mhj attacked illit the most while there are other groups that did similar concept of y2k as well. Rizze for example even had a character like ban she ho but Theyre from SM so MHJ didn't do anything but Illit is from Hybe so mhj only attacked them. Also NJ girls thanking mhj ..inviting aespa inside Hybe showed how much NJ wants to be in SM. I remember when Nj used to get attacked a lot mhj as well and I did my best to defend the girls but no more. Now suddenly kpop stans are for NJ and MHJ. Abd let me tell you sth. Kpop stans are fickle .. they'll leave Nj as soon as this sht drops. Promoting their competition in hybe building is like diggging their own graves. Nj girls are dumb af. But time will tell. But mark my words..mhj will leave Hybe and take NJ with her and they're ruining Hybe before they go.

[@user-yb5js1et6d]

민희진은 어도어에서 일하고 싶다고 했어. 뉴진스가 활동 못하는 게 어느쪽에도 이익이 아니라 말했고 지금의 활동도 하이브가 먼저 언플로 공격 안했더라면 이익만 안겨줬을텐데.. 안타깝다

[@maramac42]

This is so fascinating. Thank you for your clear view of the subject.

[@mo-music9077]

Brand images shades is not what Hybe does. They build this as first group.

[@user-pw2id1mi2u]

JIN IS COMING RIGHT ON TIME 😊 HER and her minions tried to throw BTS under the bus I truly believe she sent the wreaths and also tried to bring up the plagiarism Bs about BTS because she has a grudge against them She knows no matter how big her group or groups get they will never be BTS ON ANY LEVEL.

[@CBROT7]

Is Minji putting stickers on the wall an organic blueberry or a jelly bean??? 🤣 imagine standing up for a person who said some crappy things about u.

[@carlybethbaker6415]

Great new look💜✌️💜🤟💜🫶💜✌️💜🫶💜🤟💜

[@DebunkHatred]

I'm going to look in South Korea's laws and see how the law works in this situation. Why would HYBE give out info on what they are doing. If HYBE were to release info best believe that MHJ's crew would take it and run with it, turning into misinformation. HYBE should not reveal anything until the investigation is complete... then it may become public.

[@sulainsantiago3636]

😅 she is the one doing the media play ,she ,her death sister,the shaman,all those ungrateful new jeans need psychological intervention 😂😂 Jin is coming... She knows when the guys come all there supposedly rise will go down and I will be eating popcorn while I cheer for Jin and Bang PD 😂

[@itslakishana]

Your hair looks nice, thanks for the vid 😊

[@nanisantiago307]

Your thoughts are right

[@anapintaric9029]

this is gonna be very off topic but you rock that haircut, sir!

[@nurhidayahabdullah1548]

It get to my nerve just by you mentioning her name, hope she get lost from Hybe ASAP.

[@user-iv8xn6gz8s]

Its not her only it's also other people who are jealous of Hybe riding on it to bting down Hybe because Hybe is getting bigger than the other establish agencies. My opinion.

[@chicabanana3097]

I love the way you bring this news up. If you think you know what's happening, think again....... and I wonder how she is feeling about Jin coming back and soon Jhope?

[@Waterandwood]

MEDIA PLAY? HYBE IS THE ONE TO BE BLAMED. HYBE was giving reporters guidelines for their articles. HYBE continued its media play based on the “manipulated conversation content” spread by Lee Jin-ho, a KZbinr who was recently fined for “spreading false facts.” And as a result of the preliminary injunction, MHJ won and HYBE blocked the public from viewing the records. WHY????????

[@Ltor00]

I think of it as scorched earth advertising , this is worse than traditional advertising.

[@M.o.777]

Ma(r)coll (?) supposedly is a super duper powerful media consulting firm, supposedly even consulting for the government. Must cost a pretty fortune to hire them tho. Must be very good at their job.

[@nataliacoggins6769]

Where is this monet coming from? They don't work for free! Hybe needs the cut off any extra perks Ador was getting from them!!!!

[@Tish256]

She isn't very bright the greed in that lady is going to come back on her soon I feel it.

[@joannmosby7651]

Tell MHJ and her Shaman that "Our Father" don't like evil deeds that's why God kicked them out of paradise (HYBE)! I feel her suffering/reckoning is coming for her soon!🤔🤨🙄🙏 Army Love, Support, Trust, and Continued Blessings to BTS, PeriodT! 🙋🏽‍♀️🤗😍😘🤩👏🏽🕺🏽🎶🎤👑🥇💜💞🇺🇸👍🏽 #BTSFesta2024 #JinIsComingHome #Happy11thAnniversaryBTS #ArmyLove

[@jen-tech_challenged]

Realistically, NJ MIGHT be an okay group BUT their blind following should speak volumes about their mindset and character. MHJ has dragged these girls down and the thirst they have for success is skewing their perspective. They need a quick kick in the butt - a life lesson that probably should open their eyes and see the writing on the wall. They all need to go away - do they still get paid if they are put on hiatus? Since MHJ is now getting some of her BS stopped with the new board members, do they believe they will go anywhere? The petition could have been written by someone whose English isn’t their primary language but just an open demonstration of support to get rid of her, a numbers game. Funding needs to stop. Money, or the lack of it, is a great motivator for behavior change. Reduce her budget and go after the one big part that allows her the ability to waste company time and money. She doesn’t have a proven product based on the number of times she’s stolen from other groups. Is there a way a marketing firm/strategist can spin the wrong doing in a logical way? There’s still too much missing but so far, it doesn’t seem like anyone at HYBE has anyone with common sense there. Sometimes, KISS (keep it simple stupid), needs to be applied. Thanks Sean.

[@ayamewong2103]

I don’t understand the comment in the last statement “doesn’t seem like anyone at HYBe….with common sense”. What are you talking?

[@justinpearce3626]

Nice video.. Nice haircut... 👍

[@LadySugaNessQwik]

btw your new hairdo is 💯

[@Fantastikitty]

I would be interested to know whose money she used for this. If the contract is with Ador, can the board cancel it because it goes against the best interests of the company?

[@m1kadzuki]

This woman cared only about money. I hope they’ll be able to sue her soon

[@123hrojas123]

The USA ARMY has our own petition to remove her from the company.

[@samanthahan1432]

MHJ prob used bots to give the impression that the Korean "general public" supports her lmao

[@kidjewel1468]

Without a doubt, there was hiring of a PR company to do the syndicated online stuff. Last time I checked the Wreath ARMY twitter acc, last posted on the 17th May. If they were a genuine account they would still have been reporting about other various BTS stuff. The GG will carry out their work- the cloud of their boss is forever going to be hanging over them. And they will be smiling and laughing on camera, however, inside they will be feeling bad. The hype about their boss on the shows is going to be for show. One can forgive fellow artists for name calling you and judging you about your performance and credibility, however, your boss that one you don't forgive, you only work through the betrayal. PS: Trying to gain stuff that you haven't worked for never pays in the long run. Can yo imagine, she will forever go down as the person who wanted to take down Hybe/BTS. Bg left his former employees amicably, hence he has no regrets. However, for mhj, even when she becomes a successful business owner, many she will have to build trust from scratch.

[@user-pw2id1mi2u]

And shes not stealing New Jeans they want to be Stolen by her because the CEO DIDNT SPEAK TO ONE OF THEM 😅😅😂😂

[@shellyranallo2937]

where do i sign that petition