How do I know if my video ads are working?

[@nanmorris4223]

Thanks, Jody! I agree, videos are great for connecting with the person. Interesting metric goals for an Engagement Ad video - optimized for "Post on FB" or "On the Ad video views" (VV). Goals: * HOOK (3 sec) = Video plays at 70% , 0.016 ¢ - with reminder CPM's impact * HOLD (15 sec/thru play) = Video plays at 15%, 4¢ * HALFtime = Video plays at 50%, 10¢ Custom Metric = Video View / Impressions x Amount spent (Is my math correct?) Love the 90 sec Video Sweet Spot #Reels