How Fake Food Became A $90 Million Industry In Japan

[@tubevantedi]

What's great about this 'fake food' is that when you order the meal, it looks exactly like the display. Not like Mcdonalds burger commercial vs sad reality :/

[@eddieduke6168]

Well if you're in Japan then that's right, they will actually give you as much as what is displayed right there

[@BlueCruiser]

@@eddieduke6168 correct Japan follows advertisment

[@m.ivyluna4632]

Tyler Tong Sort of, but a lot of the places send either the item frozen to the artist or detailed pictures, or both. So it often looks like what you ordered

[@MillennialTravelConfessions]

I know right! I was shocked to see how precise the real food resembled the fake food!

[@Lo-ed4fq]

eddie duke not only in Japan.You can find it in any Japanese restaurant all over the world.I was in Singapore and i went to Liang Court,its full of Japanese restaurants,shops,bakeries and a japanese grocery store.We went to a japanese restaurant there and they actually have rows of fake food display.And whatever we ordered and served on the table,its the same like the fake ones. That only works if you went to a restaurants that not only serve authentic japanese food,but all the staffs and cooks actually came from Japan.

[@ayami235611]

As a food photographer, I find this intriguing. It's so much more convenient, and the food doesn't spill, melt or go bad under the harsh studio lights. It would actually be really practical to use them instead of the real deal.

[@BobMcCoy]

*_Gordon Ramsay has left the chat_*

[@rajkishore95]

100th like

[@vuduygiang6276]

How tf are you everywhere?? O-o

[@fizzytea8505]

He could still try it

[@cxraleiow4500]

@Throngdorr Mighty stfu

[@perc.aaryan]

**tastes** Mmm just needs a little more salt

[@austinprice770]

Hyahyahyahya man so funny 😂

[@AliHassan-oc1sn]

DO NOT SUB TO ME...PLOT TWIST ITS AN ICE-CREAM

[@mrreynolds4079]

xDD

[@evaristegalois6282]

Here's why the fake food industry got so big: Lvl 1: *Real food* Lvl 100: *Fake food* *_That's how food works_*

[@JK_JK_JK_JK]

🤔

[@starshot5172]

You are killing the meme

[@brady50429]

Memes are overrated

[@f.b.i4598]

*How To Kill Memes 101*

[@sandisirritating4594]

People who don't know the meme won't get this, making it not funny, spongebob's episode where he ripped his pants is an example of this. Search up "How Spongebob Predicted Meme Culture"

[@rons4620]

I don't like the ring of a word "fake food". It should be called plastic food replica instead. Fake food doesn't describe those appropriately.

[@SPORTZIES]

rons4620 “plastic food replica”..? I don’t see why “Fake Food” sound off to you but, whatever you prefer to call it.

[@emperorfaiz]

I failed to see it as a problem. It's your own little problem then.

[@MrDangerEXtreme]

@@emperorfaiz maybe your own little problem

[@vim6459]

Your own problem

[@Boriquagurla777]

Hahaha all of you, shut up 🤣🤣

[@mijkwgeblwxz6853]

*Mcdonalds wants to know your location*

[@tazboy1934]

In syria

[@amruta2490]

Lol

[@amruta2490]

This will debunk the McDonald business

[@alize0623]

Sending this to my family on FB so they’ll stop sharing those videos of the fake food being made with captions like “THIS IS YOUR RICE! THE GOVERNMENT LIES!”

[@asgoodasagonercanbe]

Oh boy

[@shashikantvanjeri48]

No preservatives... Good.

[@jacklabue3593]

Next up *How fast food became a 90 billion industry in America*

[@allentoyokawa9068]

@Thee Apollo Not really, the world has adapted to it

[@Megadextrious]

Oh wow! When the guy was handling the fake burger it like brought back a memory from so long ago. I remember being in preschool and playing with plastic food toys! I distinctly remember trying to gather up every single piece one day and there was a lot of missing pieces. I actually started making my own fake food out of clay when I was in 2nd/3rd grade, and to this day I still find enjoyment in making miniature food out of clay. This is so awesome, I wish I could get a job like that here in the US

[@yamihikarilightdark9]

I think that’s why I love Japanese plastic display foods. It is a specialty craft, but it’s like, the professional version of toy play food from childhood. :D

[@kmusic160]

I get hungry every time I look at these fake food..

[@WealthbuilderzTV]

How is this even a industry? I see the point from advertising stand point but I’m not sure why it’s a industry 🤔

[@Davidgoodplayer]

Easy to realize you have never been in Asian countries.

[@WealthbuilderzTV]

Davidgoodplayer your right I haven’t.

[@rodneydsouza2454]

Did you watch the whole video before commenting

[@theangrycheeto]

@@Davidgoodplayer I see them all the time in Toronto

[@jayhong2654]

Wow yours so white I can’t even lmao

[@tangogamma]

This isn't just "fake food" Its literally art! These are artisans!

[@Peleski]

I always found these fascinating. It's so great that we can learn about it in English via youtube. In all honesty, I think restaurants have moved on to electronic displays. I was at a Kyoto restaurant where everything was ordered by tablet on the table. It's more convenient than having to go outside and point.

[@alfreddozier832]

It's also for restaurants because then actually show you how the food will look if you get it in Japan.

[@raiezy]

potatobakaneko baka no shit

[@achuuuooooosuu]

Yes, yes, we know, it’s in the video.

[@ariannasilva4462]

I feel as though this works very well in japan as well because the food will look like what they are advertising. You couldn't do this in the U.S. because so much food advertising is fake and unrealistic

[@pineapple1784]

Ive always been interested in these cool fake food thingies, I feel like if I was rich I would have a large collection.

[@paulharland7280]

Seems like a fantastic application for 3D printing.

[@paulharland7280]

Obviously I don't want the traditional art form to go away though.

[@yamihikarilightdark9]

I grew up in Tokyo, and when we moved to Hawaii, I missed seeing those overly intricate displays. Just love seeing a neat display shelf and the novelty of seeing plastic food that honestly looks good enough to eat. Like play food toys, but leveled up.

[@yogurLAPIZ]

Good way of making a sample of cakes to out on exposition on the bakery, no ingredients thrown away. :)

[@Crosshill]

i just wanted to say that i watched a 30 minute long episode on just this topic from the japanology channel and im still not quite sure what to do with this information other than weird flexing that i've 25 minutes on all of ya'll

[@evanhuff8254]

$90,000,000 a year for a business industry. Let's say you have over 200 companies in Japan that do this. That's less than 500,000$ each company takes home each year, not accounting for their expenses this is really nothing.

[@TravelCharlie]

It was great exploring the factory. Thanks for giving me the chance Business Insider. If you want to book factory tours, I have the link in my video.

[@lilithperalta5126]

In Japanese restaurants, their meal sometimes looks like the fake food designs. That's the great part.

[@nummynoms4525]

I'm having flashbacks of grade school when I'd run to the kitchen play sets just to play with the fake food.

[@micanikko]

This is the real life equivalent of anime food.

[@anujnagpal18]

Hope these plastics don't end up being dumped in sea and eaten by fishes :(

[@rusty9959]

At the price they're sold at? Probably not.

[@JoyceGu]

Anuj Nagpal Even in normal daily life, Japan has really complex recycling system and Japanese are aware to not throw their own garbage in the public due to the culture.

[@rossocorsa6577]

not funny at all!

[@authenticNL2]

Anuj Nagpal the people will eat the plastic instead of the fishies

[@Echiomega]

Japan have a complex sorting system, but most of their stuff are burned not recycled.

[@wilfus5732]

I just want to collect these. They look awesome.

[@nabilzelmat6754]

Tho the real question is can we make it edible?

[@MarcForman]

At first I thought by the title they meant “fake food” to be “processed food” lmao

[@mrreynolds4079]

It's amazing how they can do this

[@johnswanson217]

That flag 2:58 ... bad thing man. Wrong one to use. Very offensive to all the countries attacked and enslaved by Japan.

[@RealityContradiction]

So cool!! Another "cool" check ✔ on Japan's cool checklist.

[@aeroengr9490]

Imagine how cautious they we’re when eating in they’re cafeteria LOL

[@GypsieT17]

Exquisite work 💕🕊🙏❤🇬🇧🍪

[@happyskinjapanvlogs9543]

Where is it located?

[@bryanmartinez6600]

So you say I can't eat this? *HOLD MY BEER*

[@eldaviii90]

Have you tried adding some MSG on them?

[@cheddarcheez4119]

*GORDON RAMSAY WANTS TO KNOW YOUR LOCATION*

[@I-47-I]

Gordon Ramsay - Why is this Beer so Chewy..

[@sotypme4813]

4:47 Package is labelled iPhone 7+

[@neruson5069]

SoTyp Me because it’s an iphone case. Lol

[@unknowuser4302]

It's iphone 7plus back cover

[@timaaldoseri7687]

This so creative

[@jonecuntapay9561]

Aware at this since 1998 from NHK's Japan Video Topics.

[@PaulZushi]

I was looking to buy fake food so I could put it in my background for my mukbangs. Lol.

[@dkwhattouseasusername1012]

then after they're done they eat the food for free

[@alborg4607]

me : mom can we have food here mom: we already have food at home food at home: .

[@GG1783]

Japan is exceedingly cool!

[@hiimryan2388]

Let me guess, there's many Karens demanded to eat those fake plastic foods?

[@spookyshark632]

If a picture is a thousand words, a 3D model is a thousand pictures.

[@blueraspberrylemonade32]

Some bad ass toy food for your mini kitchen right there

[@Zo-hc2fn]

I am thinking about a new type of restaurants : eating-spots, in eating-spots, food keeps changing, chefs also rotate. this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants. along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app.

[@ninakoch1799]

To be fair it takes them a long time to do it and it‘s very difficult, so i think the orices are very fair, i actually expected them to be higher!

[@sharu812]

At 2:00 is it 330°F or 330°C

[@pinkywinky911]

And the best thing is that your order will really look like the sample. 😋

[@audreydominique]

3:45 cool car

[@KnightSlasher]

*_illusion 100_*

[@brady50429]

You mean 101

[@CarvedParachute]

brady50429 no it’s a meme

[@OrdMonic]

And theres a competition for this right? Japan is amazing!

[@septemberj]

I get fake food at school😌🕺🏾

[@mijkwgeblwxz6853]

Ultimate prank: throw the food in a dumpster and wait for a dumpster diver to try to devour it

[@AkulSamratbluechip]

i can't get it out of my head .....SAMPURU

[@profile1172]

You didn't have to use the rising sun flag.

[@kaikei1013]

Whoa, this is awesome! They look hella real

[@ennairalouisse3504]

They're basically the Gordon Ramsey in the fake culinary industry

[@350znissan350z]

the article you posted on Pixel 3 XL vs. OnePlus 6 is wrong by the way, pixel 3 XL camera beats the OnePlus 6 hands down no questions asked.

[@tonyclifton265]

why dont they just display photos of the food?

[@Peleski]

many do

[@alexanderarnold4810]

Sampuru was also the name of food and drink made by possibly the same company; not plastic.

[@sonvalhala]

Camera: Am I a side chick to you?

[@abdullahsulman]

these textures and details are too much for 3d printer to handle

[@wow42022]

4:07 got em

[@nou-jn6uz]

Why do they make fake food that u wanna eat but u cannot eat?

[@kinirin142]

This hurts.....

[@AFTRO]

3:21 why did you use the Japanese War Flag

[@Noobish0000]

AFTRO because it’s 1930...? Learn your history?

[@ginniem9779]

@@Noobish0000 Japan's continuation of that war flag is a cause of diplomatic tension between Japan and its neighboring countries, because it is symbolic of the Japanese Empire in the early 20th century and the wartime atrocities it committed at the time, just like the way the Swastika flag does not merely represent history; it represents Nazis' wartime atrocities. So I know why Business Insider used it, but at the same time, the sight/use of the flag is a very contentious issue and makes some people uncomfortable.

[@haruka6672]

@@ginniem9779 then everyone should change their flag by your logic. Cough cough Usa Don't be Hypocrite

[@haruka6672]

When will Usa change their flag?

[@ginniem9779]

@@haruka6672 I am not from the USA. Also, it is not about changing flags. The Rising Sun Flag is no longer Japan's official national flag, so Japan does not need to change its flag. (Why are you saying that countries should change flags under my logic? Did you think the Rising Sun Flag is still the official national flag of Japan?) However, the Rising Sun Flag is sometimes used in international sports games (some Japanese spectators use it, and it is a source of tension between Japan and the competing country every time this happens in sports events) and even in the navy, if I am correct. (Not entirely sure about the navy). Again, it is not about changing flags. It is about being respectful of neighboring countries and mindful of wartime victims.

[@overJoey]

Great informative video but not so nice with using the rising sun flag for the background for parts of the video.

[@caprisun2830]

Atleast you’ll actually get what you see and not like clickbait commercials

[@alexanderarnold4810]

Like a. . .Fake Plastic Food Parade!

[@iristhehooman]

I want a sampuru phone case!

[@weak_moon]

I want phonecases with this fake food. Does anybody have a link where i can get phone cases like this for samsung phones

[@Silonch]

$90 million fake dollars, that’s a lot of monopoly boards

[@sajidsohail748]

I used to think its real food in display😂😂

[@livefreeordie7598]

There's your next tide pod challenge

[@michael4192]

Sampleru. From the word sample. Oh lawd this is funny

[@zakattak5361]

Japan got American toys from last century and made tons of fish. Respect the hustle.

[@jboy2621]

Man I'm hungry. Movie magic I tell ya.

[@cherrygum_d1365]

I WAS HUNGRY ANYWAYS SO WHY AM I WATCHING THIS I JUST GOT COMFY ON THE COUCH AND I DONT WANT TO STANFD UP damn you Japan with your delicious looking plastic ;-;

[@flaxenRdn]

Oh no...I feel hungry watching this 🤤🤤🤤🤤🤤🤤

[@RyanAnthonyDigitalMedia]

PBC Plastic @ 330 degrees... Mmmm I can smell it now

[@supersqueak]

It’s kinda neat to look at but it looks very fake like toy play food something like that wouldn’t really get me in the mood to eat.

[@johniii8147]

It’s not fake food I actually love the displays in Japan so you know what you’re getting everyone knows that it’s just the display

[@alize0623]

John Iii It’s still fake food for display purposes...

[@chichikent]

Craving for some fake food😂

[@Fammangalover]

It's helpful to foreign travelers.

[@DynoDaPlayer]

China: I'll copy that Years later:

[@thetacoguyy]

Why don't they use 3D printers ?

[@jjjoshiii6659]

not realistic enough

[@yourhappyuncle6055]

Sampuru? Imposibiru! lol

[@alexanderarnold4810]

There was a film with Steve Martin that also made this "popular" and or "funny".

[@tothepoint4080]

There will a new tv channel soon in america , where people will eat these kind of food as

[@jackwalten2595]

Ok I’m so tempted to just buy fake food I don’t know why it’s so alluring but I just want to have it

[@roamsofwander]

Background music/audio pinging hurt my ears----was unnecessary and was so distracting. Otherwise cool info.

[@mothertoiyelettephrogge1664]

"see how they make plastic good enough to eat!" 🐢📏🍽turtles🐢📏🍽 are typing...

[@JEAthePrince]

Don't take acid here boys...

[@kirannarayanan1224]

താമസിയാതെ വിദേശത്ത് നിന്ന് രഹസ്യമായി കേരളത്തിലേക്ക് ഇറക്കുമതി പ്ലാസ്റ്റിക്ക് ഭക്ഷണം പിടിച്ചെടുത്തു എന്ന് പറഞ്ഞു ഈ വീഡിയോ നാട്ടിൽ വൈറലായി ഓടാൻ മതി.

[@yuranamo]

I wish I could do this as a job