💣 How Google Reacts to Your Success

[@PrideShackTV]

First of all, YOU are a genius!!! But... I am still a bit confused. Five (5) Quick Questions... 1. Did you turn OFF all google conversions tracking (in Google ads, Google Analytics, and the more detailed Conversion data in Tag manager too?) or just turned off conversions in Adwords? I kept Google Analytics and tag manager ON and it STILL counted the conversions in google Adwords! So now I am just keeping google Analytics ON with THAT conversion data so I can see which ads worked. Is that Bad? 2. When you turn on older paused Standard Shopping ads (that were doing well once upon a time) and now change them to MANUAL clicks WITHOUT enhanced CPC - how does google know to try to get you better conversions (like you mention) when I thought Manual CPC IGNORES conversions anyway? 3. For standard shopping BACK IN THE DAY circa 2018-2020 - I used to do well selling Wedding Rings around $125 each avg. for $0.65 a click and 1.25% conversion rate - should I used the same Manual CPC that worked back in the old days? Or Should I put much more? 4. Can you show us EXACTLY what you did step by step? Even what tracking you left active Google Tag manager and on your site? 5. What Third Party Tracking System do you use and suggest? You rock!!!! Thank you!!!

[@PrideShackTV]

You need to show your data (and your videos) to the FTC. You will be our Savior! You are a Genius!!!!!

[@paydenrasti]

wow thats insane. now with this strategy can i just change the converion goals that were valuable to me "calls & form submissions" to secondary and change the one specific converion that wasnt bringing any converions to primary? just so google doesn't know whats actually valuable to me. any suggestions? thanks

[@brooksbrowning4279]

Google is totally doing this and aligns with their legal troubles

[@alexandrelawson5604]

How do you stop tracking conversions? Do you just delete the conversion action?

[@rohitvarmabhupathiraju5238]

Yeah, I was having the same doubt. Hi Solutions8 Team, can you please clarify this ?

[@guitarriff123]

Definitely don’t stop tracking conversions. This will throw off your entire account’s performance and/or stop all conversion reporting. If you don’t want to use conversion or value based bid strategies, switch to manual CPC.

[@alexandrelawson5604]

@@guitarriff123 That make sense. But I think the aim is to benefit from the algorithm pushing itself to find great prospects at a low cpc. How did John manage to prevent google ads from knowing it’s doing a good job tracking conversion?

[@guitarriff123]

@@alexandrelawson5604 At the campaign level, if you switch to manual CPC and make sure to not select Enhanced CPC (Conversions) or (Conversion Value), you’re going to have the campaign still accumulate “conversion” data but not within the smart bidding algorithm’s framework. Ideally, the conversion data you collect while using Manual CPC should still be available to Google to use if you decide to switch back to smart bidding in the future.

[@guitarriff123]

@@alexandrelawson5604 The reason for this is somewhat complicated… Let’s say you have a conversion tag in your account called “Form Submit” set to Primary (used for bidding optimization). This conversion tag will use conversion data from all campaigns within the account to optimize smart bidding, even if you don’t have this conversion tag applied in all campaigns and as long as those conversions are Form Submits. So let’s say Campaign A uses Manual CPC and Campaign B uses Max Conversions TCPA with “Form Submit” as the conversion goal. Campaign B will still use data for conversions that occur within Campaign A even though Campaign A isn’t “tracking conversions” since it’s on CPC. No one at Google really knows exactly how much data crossover there is between campaigns in an account, but just know that “the algorithm” optimizes at the account level and borrows data from all campaigns when using account conversion goals set to Primary.

[@david-feldman-makrias]

what campaign type? is this just for PMax campaigns or is the pattern consistent with Search campaigns as well if they're using smart bidding? great video per usual

[@guitarriff123]

This is likely happening across any campaign that have placements on search or partner sites (search and pmax) using Smart Bidding, specifically with a TCPA or TROAS. I’ve actually been seeing this with campaign with more conversion data like John mentioned, which is definitely problematic.

[@pimentelfrank]

You mentioned edge match. is this a third party tool to track like wicked reports?

[@solutionseight]

Edgemesh is an analytics tool for eCommerce. You can find out more here: edgemesh.com/