Target ROAS Bidding Explained // How to ACTUALLY Use It

[@darrentaylordigital]

Need a partner to take your business to the next level? Hire me today! darren-taylor.com/

[@TECHLIFE_STORE]

Wow Fantstic! I'm in Brazil, could you help me? Congrats for your videos!

[@darrentaylordigital]

@@TECHLIFE_STORE I can help. Get in touch darren-taylor.com/

[@TECHLIFE_STORE]

@@darrentaylordigital ok, i send my contact

[@josev888]

Hi Darren, Great video. Questions: - How many conversions do you recommend on a standard shopping campaign before switching from a manual bid strategy to tROAS? - With tROAS, do you recommend a portfolio bid strategy with a max bid cap to avoid super high cost per click? - How long a period to you give the campaign before further increasing tROAS? Many thanks in advance.

[@darrentaylordigital]

I would say as long as you get at least 1 per day, you're good. But I've seen campaigns work well with it with less. Don't set a cap with portfolio until the data tells you it's justified. Give any new strategy a month to test!

[@AJPertuz-ge3pf]

This was helpful! Thank you!

[@Caracazz2]

Hey Darren, great video! I have a question. Does ROAS necessarily need different types of conversion points (a call button AND a form, for example) or it still works if I have only one? Assuming of course that I track every conversion from that CTA, informing Google who purchased my product and who didn't.

[@clearthoughts7885]

Thank you so much 👍, please make a video if we set TROAS at 70% only ......it is confusing as Google recommend to change it to 70% from 130%

[@LuSeJoSt]

Thank you for your informations! I am very new to the game and not able to select target ROAS as bid strategy. Do you know when I am able to chose it?? Thanks Darren! 😊

[@markpommett5712]

I found tCPA to scale much higher

[@Tal4459]

Thank you ao much Darren, awesome content! One question: how would you price the conversion value of a lead? Given that the client measures lead as a conversion. Tnx again

[@darrentaylordigital]

It just needs to be a benchmark. So say you have a contact form submission and a brochure download, with the download being the least important, you could set the download as a value of $200 and the contact form a value of $500. It's just a number chosen to give Google optimisation opportunity

[@Tal4459]

@@darrentaylordigital thanks!

[@23nguyen83]

Thank so much

[@camraleigh]

thank ya!

[@darrentaylordigital]

You're welcome!

[@Vehiclescore]

Great video

[@m_reis]

Very valuable info Darren! Thank you!

[@darrentaylordigital]

Thanks for watching!

[@ValentinGrozdev-kb7qi]

How to set up tROAS for apps?