How I Accidentally Made $17M when I was 28 Using “Leverage”

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@J..O..D]

Seriously dude, I have increased my knowledge so much in the last week purely by watching your videos. I am planning on scaling my company so the timing it perfect. The content is so much more valuable than any course I have ever done. You are my go-to guy. I'm planning on watching every single video you have...There are shitloads! Hopefully one day I can provide you with some value also.

[@uncleterry4863]

hell yea man respect

[@alexanderthegreat4512]

hows it going?

[@juliuspreloznik7236]

Bro we need an update

[@oisinmcgrath314]

Update!

[@J..O..D]

What up Fam!! We are currently doing 40k/m and expect that to grow to 400k/m by June 30. 💪

[@IntelectualGod]

Leverage in Business: 1 Labor 2 Capital (you need permission for 1 and 2) 3 Code 4 Media (3 and 4 don't need permission) 1-4 is how you scale. 3-4 are the most powerful and scalable. The more you use the better.

[@SlayNetwork]

Poor people do the wrong things, rich people do the right things, wealthy people own the right things!

[@owenbrunet1279]

@joon-woo not all rich people are lucky, i'd say some get lucky to become even richer. but getting there is hard work for most people up there. it's not that elon musk space x, tesla blew up by luck he put everything he had into it so that it would blow up, he worked his ass off to make it happen. there's obviously lucky like bill gates he didn't even know that he was gonna become a billionaire or even cared to be that rich. to be at his place in the right time that's luck but to be fair he placed himself there. made it happen

[@pricea3]

Wow! This content is insanely valuable. Had to pull over from driving and listen to it again. Thanks so much!

[@pierreclark]

Your explanation of how wealth is built in today’s world is the best and clearest I have ever heard. Thank you.

[@Tommyknoxs]

Been doing a lot of business research lately including your videos . You posted this a year from today , I’m halfway in and this the best video yet . Like the light switch fully came on

[@Darvi287]

Dedicated myself to watching 30 mins of Alex’s videos everyday, can already see the impact in my life

[@SteveDaria]

Very well broken down 🤙 Coming from owning real estate offices, I’ve since transitioned into media, digital assets, etc. Great job explaining 👍

[@saroshpadikkal2362]

Lucky to stumble upon this KZbin channel. Very informative.

[@gregcassar4584]

"Poor people do the wrong things, rich people do the right things, wealthy people own the right things" - wow smashed me right between the eyes with this one. Thanks, a mega learning. I need to focus now on transitioning from rich to wealthy

[@isparkchange]

Thank you for breaking this all down Alex! It’s not only incredibly useful information but also affirming for me. Like you I stumbled upon creating media and have been growing because of it. 🙌🏽

[@quariuslearning8829]

This video is amazing! Thank you for providing so much value.

[@uzernam3]

Highly underrated channel. Subscribed.

[@jordanmarksberry6462]

Nice one, media may not cost much to enter but it definitely takes some dedication and consistency to scale it. I'm curious on what will be on top of the pyramid in the next thousand years.

[@Purcella13]

This is one of the most insightful videos that I have watched on how the actually scale up

[@tommybo4828]

You say the exact same thing as Naval Ravikant says. Amazing dude, wealth follows a few key principles! Universal rules.

[@henrikc.f9330]

Just found your channel today. Video on stacking talents and this was very valuable! Thank you!

[@lucalicious954]

dude... you are an inspiration. thank you for the wealth of knowledge - I hope to shake your hand one day

[@CaliCropDoc]

WOW the universe showed me this at just the right time, thank you Alex, seriously, very well said and right to the point. 🙌

[@damianmeak5283]

Same here!!!!!! ❤️💡🙏🏾

[@ScottyZe]

I’m Loving your videos Alex. Great wisdom being shared

[@spezzy]

I’m blessed to be able to say that I learned some of this early. I was practicing law for 1 year before moving on to better things.

[@PM-st6vu]

This sounds so like a re-iteration of Naval's podcast.

[@AlexHormozi]

Naval is awesome.

[@GaneshPalraj1991]

Yes nothing more passing navals knowledge as his own. Guys I watched most of his other videos , the guy knows what he's talking about.

[@rambobakri]

Exactly what I was thinking!

[@imagist.]

@@GaneshPalraj1991 can you tell me the KZbin username of naval?

[@vincenthovorka]

This is really informative!

[@ethandowie3907]

Insane how much I learn from this channel. Thank you Alex

[@RahulSharma27]

Loved your detailed analysis on a part of naval ravikant's How to get rich. - I love your way of explaining things

[@YouSeenThat]

Love your page I’ve learned so much I appreciate the value

[@darkveil5821]

Your a rockstar dude. I really like how you structure your videos🙏

[@Gagan.singh7997]

Man you are so good. Just wanted to say thank you from bottom my heart.

[@MichaelTRagland]

I would just like to first thank the youtube algorithm for "knowing" me well enough to send this video my way! Secondly, thank you Alex, you have the wheels spinning again. I would stay and chat longer but looks like I have A LOT of work to do now.

[@csmith411]

On god

[@csmith411]

Algorithm really out here blessing us. Thanks Alex

[@MichaelTRagland]

SERIOUSLY

[@csmith411]

@@MichaelTRagland I found this channels 2 days ago. Already watched like half the videos lmao

[@ZylerKade]

Couldn't agree more!! Very well explained. This is essentially what I'm doing with my own business!

[@utahrockz3305]

This is so amazing and helpful! Thank you for sharing!

[@rollingwithjones]

This was good information thank you for sharing. My thought would still say Code is number one not for the code itself but for the platform that all media and business would have to use. So I do agree the power of having both would increase wealth multiple times over‼️

[@oliverbalbuenahernandez43]

Great stuff man! This is very valuable

[@zapshoe3530]

What a great video on using Leverage.

[@krzysztofmikosz]

Alex, I would argue that instead of Code you should have put IP. Intelectual Property also covers all coded programs but also music, YT, books and art

[@aharmon]

Those are types of media

[@Skyscraper21]

@@aharmon 50:50 I would say.

[@nma2354]

Making it a habit to actually reply to these types of videos, rather than mindlessly consume. There's some great value in these videos and its great hearing it from someone who talks the talk and walks the walk. Looking forward to implementing this in my legal-tech business.

[@benkhatirine8912]

Just finished reading your book! Was wondering if you have any tips to scale a business that is solely in the space of actually selling a commodity like gas/diesel. Can you still apply the $100 million dollar offers a framework to this type of business when having the lowest price is the name of the game?

[@jaronechoo976]

Youre like naval but practical, love it!!

[@rumirumarr6452]

I like your videos man. You seem down to earth, maybe well get to link one day. I see you went to Vandy too, cool, that area is where Im from.

[@LaundromatMillionaire]

Fantastic explanation Alex! 👏

[@TRXST.ISSUES]

Halfway in, this is exceptional

[@iamjoshmondo]

I thank the KZbin algorithm for this 🙏🏾🙏🏾

[@marwanfarid5871]

REALLY THANK YOU MAN!

[@user-xz2wg1si1e]

Really great videos. Thanks for your share

[@ChrisBrisson]

Great video Alex. Considering changing Media to Content and make an illiteration. We have a concept called Code vs Content. Every request from a customer can be solved by creating either Code or Content. Content is a course, video, ebook, and Code is software, automation, feature, etc.

[@AlexHormozi]

Code content capital crowds. Sounds sexy. But content isn’t where the value is. It’s both sides. Facebook makes money selling the eyeballs. Not on the content itself. But content creators get money too. So it’s both sides. But I’ll def take into consideration.

[@wiljonguarin5866]

@@AlexHormoziI guess you took a slight shift 😊

[@KlaasVictor]

Thank you Alex!

[@kenryoung]

Alex, I am in a wonderful position where I am one of the first to get in on a new type of industry within the outdoors space. Do you offer consulting for leveraging media to its potential? Seems like you have natural strength for it since you spent a lot of time on it through this video. Please let me know if you do or if you have resources you found helpful when leveraging media.

[@martinmenesestv]

Thanks a lot Alex!

[@nikkolas821]

Great content new subscriber Thank you brother for sharing

[@jeffreycalero8065]

Thank you for existing

[@nocarbsnation]

Just turned 49, and still trying to do this!

[@raymeester7883]

So are we.

[@1800options]

Wow pure gold. God bless you.

[@AkhilSharmaTech]

This is basically naval ravikants lesson

[@daved5023]

Alex, my time and your time is money.. so there is a cost to create media.. ding dong.. Still a good video, packed with knowledge.

[@Gajdosh]

I maintain this is the best content creator on youtube.

[@AlexHormozi]

Most appreciative

[@thelittleguywins]

Media, for example video training/education courses. Once built its infinitely scalable to sell access to that knowledge?

[@AlexHormozi]

Yes

[@AscendedMasculine]

People wonder why he has so little subs There's not that many hugh level entrepreneurs I'm the world This isn't basic make money info

[@richardlatu8671]

The first channel I turned the "bells and notifications" on for

[@cortezhustle]

WOW...this is sooooo rich! I'd love to get you on The Cortez Hustle Show if you're open to interviews. Please let me know, either way, nevertheless you earned a new sub.

[@Pianobluespiano]

Thank you for sharing

[@stevewellman3154]

You'll go far: you have big muscles and you talk fast.

[@gregoryballard2979]

Really cool information!

[@AlexHormozi]

Ty

[@therealltrader2346]

great content ive ever seen for free

[@armandaspiecia9619]

so how is the media part levarage? is it not just selling your product?

[@kioyom]

Life changing value here!

[@NetanelColish]

Thank you!

[@JordanKL1]

Wow. 20 seconds in and I'm already a millionaire. Thank you

[@user-sx4qr5ez6e]

Recessions are where millionaires are created. I feel for the older generation, but you should do everything humanly possible to double and triple your investments if you are young or middle age.

[@lillymartin660]

having a good instructor is fundamental for portfolio broadening. kevin scott werner has always been that FA who is effectively accessible and has broad information on the monetary business sectors...

[@joecarlos-ft3jl]

@@lillymartin660 I’m happy of my 30 thousand portfolio today I started this journey with 4 thousand . I have invested on time and also with the right thing now I have time for my family and the life ahead of me Thanks to Sir kevin scott werner...

[@susanjacobs-rw6fs]

kevin scott werner is not just a financial advisor, he's a mentor. He's helped me realize my financial goals and encouraged me to take control of my own financial future."he has numerous great features, simple, easy, and reliable signals and can easily be reached...just search his name on google and thank me later..

[@GabeWebber]

What’s next after code and media?

[@TheNine375]

This is exactly what Naval says in his book - Almanack - must read

[@michaelfazio8137]

Why didn't my MBA teach me this? Thanks!

[@DinArviv]

Thanks Alex

[@AlexHormozi]

💯

[@DJDJfromhawaii]

Isn't media basically going back to labor? Honest question.. thoughts?

[@LosAngelesKitchen]

Did you just read 'The Almanack by Naval!' and explained it here?

[@trojans1453]

That was frigging awesome

[@ben-si7rr]

naval fan?

[@AnthonyKpartnersales]

Thank you.

[@AlanDuvall]

What do you mean you license media? Does that mean you sell a course?

[@sillysausage231]

Will there be something that is even above media and code? 🤔

[@felixfelsmann651]

what does he mean by licensing model?

[@DavidOldenburg1]

Great video and I agree with all of it :-)

[@visfotakvideos5202]

Great explanation, but no credit to Naval ? 😢

[@ccparker7528]

"In the beginning!"- Alex Hormozi

[@forgodani]

Very interesting point of view... Thanks for sharing!

[@hustlenation4779]

so phenomenal !!!!

[@ashleywhite3515]

Maybe that’s why so many people sell online courses ?

[@AlexHormozi]

Yes. It is

[@ashleywhite3515]

I own a company and it is difficult to find good people. I like your videos

[@discoveringme941]

Really good content

[@AlexHormozi]

Tysm

[@nasa7954]

Alex has been listening to naval

[@devin_leary]

I’m not that rich right now but will be. I just noticed I’m actually using 3 of these as we speak!

[@Skyscraper21]

brilliant.

[@ziggyc4474]

Nice henley shirt 👕

[@TheNightsky10]

This is just taken from Naval Ravikant’s book.

[@Officialryanherrera]

Fuckcinnng genius man!!

[@AlexHormozi]

Appreciated. Much of this I got from Naval Ravikant’s book. Made me see things a little differently.

[@Officialryanherrera]

@@AlexHormozi man it’s crazy you dropped this today. It’s like you read my mind. I’m currently raising capital for my real estate firm and raising about $10k a week using code + media. but my goal is to raise $100k a week. I’m confident I can very soon

[@vladmosiychuk]

Shout out to Naval Ravikant 😂

[@DavidOSinger]

How much in gross sales to net profit 17m in your bank account?

[@AlexHormozi]

That year 28M

[@DavidOSinger]

@@AlexHormozi so a 60% profit margin ? Including net operating expenses?

[@PaulGillooly1]

Sure.

[@personalinjuryshow]

That can happen

[@GabrielsGalaxy]

Amazing

[@aptarmbps]

This only applies in a free market capitalistic environment. This model does not work in China, Iran or Venezuela

[@Mykev777]

That’s right…keep chasing money. Maybe one day…