How I Design a SaaS Pricing Page for Conversions

In today's video, I'm sharing what is my process of not only designing a high-converting SaaS pricing page, but also what are the principles behind the successful layouts and what you can test out part of your A/B test campaign.
I've seen a lot of Hotjar recordings over the pricing pages, and always wondered why people quit and then come back after 30 seconds. I realised that users compare pricing over the competition. And they simply have multiple pricing tabs opened on their browsers.
So next time you design a pricing page for your tech product, make sure you include:
1. A powerful headline that explains how your pricing works but at the same time - it handles top sales objections your users might get.
2. Easy pricing tiers so anyone could understand what's included and which plan works based on their business and needs.
3. A lot of social proof, so their is no doubt that your product worked for others and helped them achieve a specific outcome they've been looking for.
If you'll get any questions, the comments section below is your best friend.
Happy testing!

[@Hamdouche.M]

Hey Cheri, loved your video! I'm curious, how would you tackle building credibility on a one-page website when you don't have any testimonials to rely on?

[@lumiousmedia]

It depends on the business and the stage you're in: - If you're a service-based and just got started, just find one part of your service where client can see result. For example, if you offer SEO - you can update your client's old articles so they see immediate results after a week. Once you have some results, ask them for a simple 1 minute video review. - If you have a product, but no users yet - make your product free to get started, and land people on an LP that contains a free 15 minutes training. Unless you have a few clients that can do a review, you'll have to do parts of your product for free and train people through the process so you build authority. What kind of business and stage you're in?

[@Hamdouche.M]

thanks Chris for responding. I'm working for a hospital chain for about a year, handling programmatic advertising and beyond, and want to do the same for private practices on the side. However, I can't be the face of my brand to establish trust (non-compete agreement), which makes it challenging without testimonials. Saw your website, loved the stats section-(red flags & solution). Thinking of doing something similar without mentioning specific brands.

[@lumiousmedia]

@@Hamdouche.M well, even in the hospital chain you can still use social proof. For healthcare, marketers hire professional actors that dress as doctors. It's something you probably saw. All healthcare product ads have an actor that plays a doctor or a famous figure. Marketers use something that is called authority. They use the title (M.D) and the image of a doctor to convey authority and likeability.