How I Designed Second Wind's Branding

[@SecondWindGroup]

Hey folks! This was previously a Patreon exclusive video at our $5 tier level! Each month one of our creators is making a video exclusively for our Patreon backers that's outside of the normal content we produce every week. www.patreon.com/c/SecondWindGroup The next one releases today for Patreon backers.

[@CentreMetre]

Would you ever consider joining Floatplane? I'd be much more willing to give a paid sub if you did, especially since I already use it. Maybe something for 2025?

[@bkgrila]

Glad to see this one eventually released to everyone, since it also works pretty well as an overview for showing more casual viewers what the channel has to offer beyond Yahtzee's tentpole shows.

[@WanderingZekko]

Oh my god, this is incredible work. The logos, the animation, the distinct designs, how they're inspired by each show's premise... And the way you perfectly and concisely explain the thought process behind them, all in under 9 minutes. This is a masterclass in not just graphic design, but also video presentation. As much as I love the exclusive content, this deserves a wider audience.

[@nickwarden5134]

This is indistinguishable from magic to me.

[@RexiconJesse]

Absolutely same.

[@freddiekruger3339]

The famous Arthur C Clarke quote: 'any sufficiently advanced branding is indistinguishable from magic.'

[@bird3713]

I feel like each of these could have been its own episode. I totally respect where you show the things that didn't work in addition to the styles you eventually chose.

[@Katy133]

I love this process talk because it doesn't just go into design principles (text readability, layout, etc.), but also the thought and meaning behind different symbols and colours used for each design. Thanks for sharing this with us!

[@angelnickl]

I haven't noticed all the details put into each logo. As someone who is trying to make my own things, this was highly informative to me.

[@JimTheFly]

I think when it comes to designing anything, be it graphics, literature, music, whatever... expect a lot of people to miss a lot of the detail... but those who notice it will ADORE it. However, if it's not there, people will just somehow know it's lacking without even knowing why they feel like that.

[@umarthdc]

As a graphic designer, this is an inspiring video. I love your style.

[@upstartmyst3734]

It's fascinating watching stuff like this, seeing that your first idea for something isn't always the best, and then seeing how you keep the elements that distinguish it for what it is, while improving everything else to keep it stylized but also make it functional. Amazing work.

[@GmodPlusWoW]

Not gonna lie, even if the initial Firelink logo isn't "thumbnail material", it still looks like it'd make for an EXCELLENT pin-badge. I don't know if you have enamel pin-badges in the pipeline for merch, but I reckon it's well worth having on your radar.

[@ethan.branthoover3460]

I'd honestly buy one

[@SimuLord]

As someone whose fourth-grade art teacher wrote a "friendly" letter to my mother suggested I be "evaluated" (as euphemisms for calling someone's kid the R-word goes, it was a work of art), this may as well have been in Chinese in terms of the art creation process but the passion on offer is something I _can_ understand. Like the passion my mother applied to getting that art teacher fired. Anyway, keep doing what you do, it's awesome.

[@TheSmart-CasualGamer]

A quick question about the design for Fully Ramblomatic specifically, was there ever an idea to include some of the design elements of Yahtzee's original Fully Ramblomatic website, like the Watchmen/emoji face or the grey-light blue colour scheme? Also, just want to say that this video is INCREDIBLY inspirational. I've always wanted to know how to expand my visual design skills (I'm a borderline beginner!) and this video was the exact thing I, and presumably hundreds of others, needed?

[@thetruemandalorian2637]

Holy. Goddamn. Shit. 1) I could NOT stop smiling watching that the whole time. Seeing the background on my favorite shows with my favorite personalities and how that played into your design process? Just thank you. 2) I don’t know a goddamn thing about graphic design, so I may sound like an ignorant peasant but…fuck me man you’re brilliant. I don’t know how SecondWind and our community got so lucky but…damn.

[@KnightsWithoutATable]

Great work on the designs here. They are all instantly recognizable, iconic, and eye catching. Several are also outright art, like the Second Wind logo. Chef's kiss on that. You deserve an award for it, mate.

[@cubicuboctahedron]

I knew you played a key role in the design of the channel, but holy cow I wasn't aware that you put the animations together or of the consideration between the design, color, and interplay of the different shows.

[@stpirate89]

That's really interesting, insane creativity on show there. Congrats on the first year, here's to many more to come!

[@raykwonx]

I'm a graphic designer and recently used a screenshot of your thumbnail page in a presentation about coordinating YT thumbnails/planning show logos. This was great content!

[@raylaxkai2]

Always love to see this kind of prototype and behind the scenes stuff, super interesting. The bubbly classic cartoon look for fully ramblo was a fun idea but the middle finger in the logo speaks a little "f*ck you, DAD!" early web 2.0 show to me, so I'm glad we ended up with the gears and ZP-adjacent look instead. The pallet across shows was cool to see too. Amazing work as ever, Javed

[@JohnReiher]

I always love seeing how the sausage is made! Great work Javed!

[@Sylvysprit]

This channel already feels like it's been around far longer than just a year, and the professionality of all these logo's really helps with that

[@AssasinZorro]

It is such a pleasure to get a glimpse into the design process Thank you a lot for sharing this! It's always a blast to see the process in detail without too many details and in a shorter format

[@denmark1226]

Oh boy, (formerly) exclusive content

[@SolKaras]

As a baby graphic designer, this is really fascinating! Thanks for releasing it for us freeloaders :)

[@JimTheFly]

Awesome to get a look like this into how a whole series of brandings gets the graphic design touch to give them all their own individual feel but still keep it all related. Amazing work, Javed!

[@brentlockman7195]

Even if it didn't make the final cut that firelink logo looked incredible. coming from the world of metal I guess I can read it easier, but yeah I get why it didn't work.

[@JasperJunior94]

And this racing stripe here I feel is pretty sharp...

[@moosevelt9148]

All this work was definitely appreciated to make everything distinct, and see how the SW brand evolved, very cool :)

[@ChromeColossus]

This is an extraordinary amount of effort. I'm not the type of person to get random anxiety, but I felt some slight, vicarious anxiety at the incredible amount of creativity on rapid-fire display here lol.

[@JeghedderThomas]

Solid logowork there - sharp and precise in its presentation and symbolising the various segments brilliantly. Well bloody done.

[@user-hi4sm3ig5j]

This was really cool to see, so creative with some really cool iconography. Especially with the podcast intro animations, I haven't really seen all of them before since I don't really use KZbin for podcasts.

[@IIIOldSchooLIII]

I would love to see more videos going behind the scenes on the branding and graphic design. This stuff fascinates me to no end.

[@jomoslowmo3263]

Good video! I really should watch these earlier but I keep forgetting about logging in to patreon. Maybe I'll make it my new years resolution, if I can remember what I just decided to do

[@tetrisfreak]

Incredibly interesting! Thanks for sharing

[@SpcGrdnr]

How did you learn to come up with designs? I'm not talking the tools. I mean how to come up with logos, fonts, colors that go together?

[@sharkkebunni]

Thank you so much for showing the progress of design for the logos, this was super fun to watch and learn from.

[@ItsTheRealJefe]

Addressing an elephant in the room: Funny how the only person to not stay with Second Wind was also the one that had no changes (as far as I could tell) to their intro. I guess that bug he got up his ass was a little frosty. ~_^

[@TenorioGustavo]

Great video, I always loved the design of the channel

[@bluemcneil5883]

nuts and bolts to see the process and details to something I admittedly overlook as I skim forward to content usually

[@shinzuakachi1896]

Fantastic video, really makes me think about something I (and im sure many others) usually take for granted, and clearly takes a huge amount of talent!

[@suicon9392]

Reminded me of Cold Take, been missing that one for a while now.

[@StOoPiDU]

Not a designer, but loved this! Super well done. Thanks for pushing it to public!

[@The_Brainsturgeon]

Yeah, this graphic design delve is pretty awesome.

[@JimTheFly]

I see what you did there...

[@AlwayzFresh]

This is incredible thank you!

[@SpcGrdnr]

Did you also do cold take?

[@SecondWindGroup]

He did! But we're moved on from that now.

[@SpcGrdnr]

@SecondWindGroup gotcha

[@FO18L]

@@SpcGrdnr seen the drama? :O

[@sky_rokit]

Love this video. I think a phoenix is a really hard design to work with but you guys pulled it off well.

[@XDRosenheim]

I did not even know half of these shows existed...

[@PendragonDaGreat]

"Yahtzee Tries" is the best segment

[@JacobDragyn]

How long did you spend on each of these?

[@-22_22-]

so you are the guy who made it look like knockout city

[@jmanninja]

This is a fantastic portfolio reel too, bravo! From one graphic designer to another.

[@shadow-r3852]

So, this looks really interesting and all, but is it just me or was there never a proper introduction video to the individual shows? I mean, we all knew Yahtzee's Full / Semi Ramblomatic was the new ZP and EP, and many probably knew what Cold Take was, but all the other stuff was just kinda thrown out there. Sue we could figure it out quite quickly, but I still think there's potential in managing that. Also, since I don't like podcasts / live things and there's like 4 of them, I turned off notifications ages ago, which probably also hurts audience engagement (as I imagine not everyone manually digs up all the videos). These are just some of my thoughts though.

[@maromania7]

doesn't hurt engagement as much as you'd think. KZbin LOVES when people watch long videos, makes all the other things perform better. both in terms of pull, and in the way it attracts sleeping people's autoplay to stay on this channel. having all the podcasts helps them far more than those few losses. especially since the recommended/autoplay pull stragglers back fairly well.

[@Pecisk]

you, man, are very talented. Truth they say :)

[@Pearpies]

great insight, less than three

[@AntonyCannon]

Javed has the skills! Very pleasant.

[@NarieltheTrue]

Why no mention of Design Delve?

[@SisselLynne]

Sweet Suite!

[@tonybj7785]

Wait... what about Cold Take and Design Delve?

[@Texelion]

Visual design is really hard. I know because I suck at it despite graduationg from a CG school in 2012. XD ( but fortunately it's not my job ). Javed is a real pro.

[@Se05239]

Thanks for sharing this.

[@SnarkyComments]

Color me amazed

[@holobucket7626]

wait actual cool video

[@lutherholayeahme7449]

Great insight

[@benkatz3465]

Good shit, man.

[@NoGoodHoodlum-p6c]

Hahaha, fart.

[@JorgeLopez-qj8pu]

So was "Second Wind" supposed to sound like a fart joke? 💨

[@Harry-mf6rq]

I think their target audience is more than five years old.

[@JosephStillGames]

I can only dream to one day reach this level of creativity, talent, and skill. Props and chefs kiss! 🫡 Creating my own channel's branding was a herculean effort and it was still me doing what I wanted. Can't imagine doing that so many times over and for other creators