How I Personalize Thousands of Cold Emails in Seconds

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In this video I show you how we’re using Clay to create a targeted and personalized cold email campaign for a SaaS company targeting ecommerce brands.
B2B companies typically use SDRs to send 20-50 manual cold emails per day to companies they want to get in touch with and do business with. This method can work well, but it’s not scalable and it doesn’t return a positive ROI most of the time.
With the method I show in this video, I share how we’re able to send more than 1000 targeted cold emails per day on behalf of our clients, without compromising on personalization and relevancy. This is not only an effective cold email marketing strategy, but it’s also much cheaper than an SDR team.