HOW I PLAN & CREATE MY CONTENT MARKETING CALENDAR (Ideas, Organization, Batching)

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Today we’re doing a deep dive into my calendar and how to create a well-rounded content calendar for your online brand or small business. This is such an important topic so we’re going to talk about why content is important in the first place, the different types of content and their purpose, how to actually plan the content, and how to create the content. This is a SUPER jam packed video and I hope after this post you feel more confident and ready to create content you love!
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[@21Valentine]

This was awesome and incredibly informative! Cheers to batch working on a macro and micro level - your breakdown of that helped my ADHD brain make better sense of how I can implement that into my working structure!

[@StephanieKase]

Wow, awesome, Nancy!! I'm so glad it helped!

[@dcrsousa]

I'm so glad I found this channel!

[@StephanieKase]

Yay, I’m so glad too!! :)

[@jaylarcher7410]

I love your channel. You are so positive and clear

[@acquisitionsqueen]

This my 3rd video watching you and enjoy your clarity. Thank you!!! Your new subscriber and IG follower

[@MsAliciadee]

Stephanie coming through with the tips. thanks girl.

[@StephanieKase]

Yeaahh!! You're SO welcome, Alice! ❤️

[@Beefcake_keenan]

*Discipline* Nailed it! Thank you for all of the great info Steph!

[@StephanieKase]

Yessssss!!! 👏🏻 you are so welcome Marissa, thanks for hanging out!!!

[@hannahchadwick4723]

Some great tips. I didn’t know about the calendar feature in Trello. This is going to be a game changer for me. I’m good at coming up with the ideas, but rubbish at staying consistent with posting. I can’t wait to implement what I’ve learned. Thanks so much!

[@StephanieKase]

It's SO helpful!! I hope these tips work for you, too!!

[@aushanjackson]

This is a great video! Can you do a video showing us the process of taking long-form content into other forms of content? I’m just starting out and content creation seems so overwhelming, but the way you explained this makes it sound doable.

[@alicesjeans]

So awesome, thank you for the great tips gal!

[@StephanieKase]

You are SO WELCOME, Alice! Glad you loved it! 🥰

[@sanetresses2455]

Thank you Stephanie for all your tips; your content has been really helpful to me as a freelance makeup artist! 💕

[@StephanieKase]

You are so, so welcome!!! Makes me so happy to hear it’s helpful! 🥰

[@ley525]

Amazing video. You have been so helpful to me. I have a small business and I get so overwhelmed with content creation.

[@StephanieKase]

Wow so glad you loved it Lindsay!!! Yay! Is there anything else with content creation I can help with in future videos?!

[@erinvk]

I would be really keen to hear more about your thoughts on the 'how often do I post' question. This video was helpful!

[@StephanieKase]

Oooo yes great question!!! 🥰 I could make a whole video about it haha but consistency is definitely key when it comes to sharing - and other content requires more posting than others (for example, I show up in IG stories almost daily but post one KZbin per week) and I put more effort into my primary posting platforms (for example, KZbin and IG are huge for me but Facebook is not). But this is a great video idea I’d love to dive deeper into!!

[@familybugkitchen4423]

Thanks for you helpful content.

[@alitravelpoints]

Batch working is my goal!

[@StephanieKase]

That is a GREAT goal!!

[@Tayashabossingupjourney]

Great info Thanks I struggle with this

[@StephanieKase]

We get that a lot!! Check out our recent videos because we've been covering this topic! Also you might like our free class happening next week, "What to Post on Instagram for the Next 30 Days" You can sign up here!! stephaniekase.com/instagramclass

[@kimmiies2548]

Thank you for another incredibly helpful video!! I'm curious if you somehow link the content from your various content calendars? I.e if you're posting a reel on Instagram AND tiktok, do you create the same item in both calendars and then link them to avoid any duplication?

[@StephanieKase]

Hey hey! Oh can you explain a little more what you mean? What do you mean by linking them?

[@kimmiies2548]

​@@StephanieKase Hi Steph - thanks for asking! I'm finding a lot of the content to be repetitive (ie reels and tik tok). I'm curious if you schedule the same content in two different calendars (linking them to show it's similar)

[@rayanarenee]

Hey, new subscriber ❤️ thanks for the info. Currently in quarantine and I plan to batch! How do you edit your videos?

[@StephanieKase]

It depends on the style or what I need to do! I use InShot for the most part, but some things are easier to edit within the IG app!

[@klaudiakusnirova]

Thanks for a great video! Really informative with a bunch of good tips. New subscriber here :)

[@StephanieKase]

Love that, Klaudia!! Welcome!! 😍 Let me know what you want to see in the future!

[@SamFickelHomeLending]

My concern with Descript is the fact that they limit transcription time. So if I have an 18 minute video that I trim down to 3 minutes, does that use up 18 minutes of transcription time, or 3 minutes? Because if it's the former, then the only solutions are to either use a separate program for trimming, or to pay for a higher plan. And both options seem unreasonable. Thoughts?

[@sirennem.6890]

thanks a lot love it

[@SamFickelHomeLending]

Is this reel on instagram or tiktok? I looked you up and can't find it

[@StephanieKase]

which reel??

[@SamFickelHomeLending]

@@StephanieKase The one you made right before our very eyes

[@DonnaGuerreros]

what do you mean by "blogging your podccast"

[@StephanieKase]

It's the same thing as show notes! After you publish your podcast, a blog post also goes live with written text of what was talked about in the show.

[@TeriJo2024]

What you are calling '5 types of content' are platforms or places to share content, not actual content so I am confused. Content is WHAT (info, a demo, photo, etc.) you are sharing, not where you are sharing it. Can you explain what you call WHAT you are sharing? I am looking for a way to organize content (eg. videos, quotes, written ideas, photos, etc) which is why I found this, but again it is confusing me.