STEAL MY CONTENT CALENDAR STRATEGY | How I Plan my Content

Planning social media content is NO JOKE but having a content calendar strategy and system in place is KEY. I'm showing you how I plan my content and use Clickup as a content calendar so I can multiply my content on KZbin and Instagram.
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[@jessicastansberry]

Does content overwhelm you? I'd love to hear where you get stuck in the process! 👇🏻 Oh and - YOU CAN GET THE CONTENT PLANNER TEMPLATES heyjessica.com/contentplanner

[@DianaMayeDesigns]

The Google Sheets says that access is denied. This video is really helping me see where I can plan and how to connect them. Thank you!

[@tuyetnhungnguyenthi8871]

The call hour of Jessica ranges from 4 PM to 6 PM.

[@cynthiacarter8802]

I am planning to begin creating you tube content & thought your video was good beginner material. Thanks for sharing!

[@sarahcarney4045]

This was it! I love watching your videos. I needed help jumping in. I didn’t know what I was looking for but this was the one. This was the organization I needed to see how to layout, plan, and coordinate.

[@Amanda_Bulldog_Mom]

I’m a multitasker… I normally have KZbin videos running the background and listen while I do something else. I got about 7:32 into this one and 🛑🛑🛑🛑 *pause video *open notion business notes * restart video *feverishly take notes Great video, thanks!!

[@jessicastansberry]

Yeeesssss

[@laurenwhittington4514]

I just have to say, this was the most concise content strategy video I have ever seen and it is also the one that made the most sense in my brain! Thank you so very much for giving so much TANGIBLE content and for all of the digital freebies! You are a dang rockstar!

[@MaBlackk]

Thank youuu ! It was very informative ! Yeah, 2 years later, you are still making people happy with your content ^^ The content pillars are a real revelation, thanks again!

[@sophia-moore]

Wow, this is seriously impressive! Your strategy for defining content pillars totally resonates with me. It’s a lot like how I’ve been using boost app social lately, it helps to come up with content ideas in a snap. Makes life so much easier

[@staciejeweller]

Oh, I've tried it too! It’s rad! Their AI writing tools are crazy good.

[@ShannanTheAromaticArtisan]

Oh. My. God. No one has ever explained your who, what and content pillars like that before, and now I UNDERSTAND! Will be referring back to this (and many of your videos) when I spark up my channel again 😁

[@pengle]

I am not a KZbinr, I have no idea if what you are saying is true BUT I am enthralled with how you present. I am here for it!

[@hosuroseline]

There are different types of Coaches but you stand out from the crowd! This is Beyond teaching🤝🤝💯

[@robinlcash]

Thank you for all this great information! I love your southern accent and your clichés. You are informative , engaging and hilarious!

[@EliseRoseCrochet]

Where have you been my whole life???? 😅 This is hands down the best video on how to create content that I have ever seen (and I've seen a lot of them). You've broken it down into manageable steps in a logical, sequential manner. I can't thank you enough for this video!! I am totally going to copy exactly how you do this!! ❤️❤️❤️

[@OlleyThorpe]

Great video jessica, knowing your who is such an important step, for a while I was making content without this in my mind

[@peaceofjunkjournals]

THE best video on this topic I have ever seen. No joke. Amazing job! Thanks for the help 💡✨️

[@claricesmyth]

Excellent! I do have time for this..... Hope you enjoyed the conference it was awesome. Thank you for the great information and suggestions.

[@sarahjeanthayer]

Jessica, your content REALLY does a good job of making me think, "if she's giving all these tips away for free, her paid content must be 🔥🔥 " MISSION ACCOMPLISHED!

[@sandrastudiotoolbox]

You have the absolute best content about this topic. I look at about 5 other videos and no one explains this part of the business better than you. Great video!

[@chauluong550]

thank you Jeesica, this video is exactly what I need

[@PastelJoyDesigns]

Cant thank you enough 🙏 i have needed this video for 6 months! I have struggled with the content pillars the way you describe it is so spot on and actually puts you in a productive mindset to grow those content pillars and your audience.

[@jamiepridmore7573]

Thank you for taking the time to do this! I struggle severely with creation in general, but especially content. I am taking these gems you gave and putting them to action now. Thanks again! This was great!!

[@michelleholtmeyer3950]

So glad I stumbled across this video! I was truly thinking that I would never be able to figure out content planning. You have provided the most concise step-by-step strategy and this is going to be soooo helpful for me moving forward. Thank you, thank you, thank you!!

[@ivonnewolmart8818]

WOW FINALLY found someone that makes the subject be more understandable and less stressful. THANK YOU. I'm new at blogging and content calendar was giving me headaches.

[@veroniqueleduc1607]

This is so what I needed! You make everything look so easy!! Awesome you are!

[@TiltBright]

Thank you for this video! You shared such valuable information and I finally feel like I have a clear path now versus watching other content calendar videos. You rock!!

[@Riane76]

This seems so obvious, yet so mind blowing and valuable. THANK you!! Beautifully laid out and so helpful!!

[@asteriakennedy9041]

This video was so helpful thank you for sharing. I am so glad I came across you video.

[@justabroadabroad]

I'm just starting to research this topic for my new(ish) business that offers elementary recreation services and it was GOLD! Thank you so much for amazing value!

[@ashleybramwell9680]

Content strategy definitely overwhelms me! Thanks for breaking it down to manageable pieces.

[@thecarolyngardner]

So, so good! Shifting my content pillars and this is just what I needed!!

[@DebbieBooth]

This all made sense and connected so many dots. I have so many ideas but now after listening to you I’m going to create the road map that connects them - that makes sense instead of random posts and content. Thank you!

[@HelensLife_]

I've been binge watching your content lately! You are so happy and interesting to listen too! I definitely would love to create a strategy for my channel ✨

[@allisongreenlea530]

This was soooo helpful and so clear! I am convinced! You are so skilled thank you!

[@curtisb.8354]

Wow....such strategic planning goes into preparation for both of these platforms. Very fascinating 👏 👏👏

[@Ejeomah]

Wow. Thank you so much. Never seem anyone explais a topic so well you wish you could go to them for everything knowledge-based. Thank you so much, Jessica. And to think you said the video didn't make sense to you at first wow 🙌 you see exceptional

[@mamahsvlog]

This is the most elaborate content strategy video I’ve seen👏💯

[@gelirockt]

Thank you for this AWSOME video. I'm super pumped to plan my content now.

[@ColorfullyOptimistic]

Thank you so much for breaking this down! I appreciate it.

[@hegoneohhegone]

Great video, Jessica! Thanks for sharing your process!

[@ourmindfulgarden]

This was so good, I watched it a second time and took notes! Thank you!

[@PatagoniaTrekking]

So much value in here! THX so much 🙌

[@ProdXdB]

You made complete sense in the most understandable and detailed way!!! Thank you

[@poornimawijebandara]

The whole content in this video is clear as crystal and simple. Thank you for this informative video. ❤

[@frankydune]

I see what you did there with the free template CTA! Nice real life example 😄Excellent video as always.

[@annajsomethin]

Thank you for this!! The visuals help me a TON

[@StephaniRoberts]

Thank you, thank you, thank you! I’m working on this having pivoted and doing my best to serve a crossover audience. I know it can work but my thoughts feel like a ping pong match sometimes. Thanks for soothing my brain!! 🙏🏼💓

[@sherryindera]

So cute! Thanks for sharing! Appreciate all the tips! Love your energy!

[@harmonyhomeandgarden]

Thank you Jessica! This is just want I needed. ❤❤

[@jamierauth2908]

Don't you know what path you were going down in the first two tries on this video, but in this third attempt -- you hit it out of the park. Fantastic and useful tips! Thanks for sharing. Thanks for your passion and commitment.

[@AVigortsson]

This was a good one! I really liked both how visual you made it, as well as explaining the thoughts of having content pillars. Will definately give this a thought, I think this can be applied to a blog as well.

[@jessicastansberry]

It totally can and should!

[@ERUMZEESHAN]

Amazing video Jessica, you solved my major problem so easily.❤❤❤❤

[@FrankieOver50]

Just about to launch a second channel and this was REALLY helpful. I love the content pillars concept. It made it very clear. I know my who but was worried my content would be too varied but my WHO I think is strong enough to enjoy a few different pillars.

[@destineyvonderahe1196]

Hi there! I’m actually a candle maker and this video helped me a ton! Love how clear the visuals were. :)

[@ladyzeeist]

Most useful n detailed vid iv ever come across. I feel completely well feed by this video. Thanks

[@newtestamentliving]

Awesome awesome video with so much valuable info!! Can't wait to get the templates and put them to work for me!!

[@createanddaydream]

Thanks Jessica. Your videos are fantastic. I do process videos and am brand new and your videos help me a lot.

[@SydneyRhodesTV]

This is freaking GOLD!!!

[@tsukiF]

this is great info, I appreciate it! I'm struggling a bit since none of my content is for a product. I volunteer for 2 agencies and do both of their Socials. One is for a small animal shelter, so I'm looking for potential adopters. The other is my local fire department, and we're trying to get more volunteers. The animals are a little easier, and we've seen a huge uptick in engagement and adoptions. But convincing people to volunteer and give up so much of their personal time is a harder sell.

[@aohamer]

This was super helpful 👌🏾 I need to stop trying to reinvent the wheel and just repurpose my content. Thanks much!

[@MichelleSears]

Great information. I’ve been struggling with my content calendar because I really make it to complicated. Thanks for making it simple. Oh I’m going to use your templates also. 😊

[@jennic2251]

You are amazing girl!!! Thank you!

[@TheAcademicNurse]

Great video! As a new content creator, i am trying to organize and your content is very helpful 😊

[@AyanaCharnette-ib3we]

Thanks! Great and informative Video!🎉

[@LathaBlogCoach]

Thank you...I've been using this between blog n KZbin

[@LillaTwiggy]

Woah! Jessica. Great vid, gurl ;) I will need to watch this again and absorb the information. You've just articulated beautifully, what I have been trying to work out in my head .... so thanks :) Have been binge watching you for some time. Love your content.

[@jessicastansberry]

Yay I’m so glad!

[@ChristineIC]

Omg! Love the strategy. Going to rewatch and start working on my content. Thank you❤️😃

[@jessicastansberry]

Yay!!!

[@heyrissajay7305]

Enjoyed every bit of this!!

[@SumiSocialStudio]

Thank you sooo much for these..i love visual explanations :)

[@cooperkidz9862]

Thank you yes it made sense will apply

[@fullofgraceandtruth85]

This is great content! funny part is that a lot of it I learned through trail and error. wish I seen this back in 2019

[@EdupreneurDiaries]

Love this! Thanks!

[@hannahdaniel3031]

Thank you for this video 🤗.

[@Beautiful1234]

It certainly made a lot of sense 🤩👍 thank you ❤ how can we know about the trending audios, topics…?

[@obsessed_with_fitness_tg]

Thank you! I was stressed out the whole day. I am benching !

Great video, i got so much value in this 20 minutes. I knew about my pillars and my who but the way you made it so clear to reverse engineered the whole process leading to a launch was very helpful. And your growing your email list with us wanting those templates, your the queen! You mentionned a Trello planner, i did not find it and for the Google Sheet, access was denied. Love you! Merci!

[@jessicastansberry]

Oh shoot - I didn’t mean Trello 🤦‍♀️, sorry!

[@HimanshuSingh088]

Hi Jessica, Thanks for your Video. Your video is very Informative . Thanks

[@StrudelNoodle]

Good stuff. Thank you!

[@vvpresents]

Thanks for sharing the ‘actual’ strategic content calendar and how to organize contents on platforms. It helps and easy to implement. Already subscribed and definitely would recommend you to any ppl who need to hire your service! Have a nice day!

[@jessicastansberry]

Thanks so much!!

[@rochietron]

This is really helpful, thanks!

[@PMUblueprint]

Good job, thanks!!

[@missemmajackson8199]

Thank you for this video it was really helpful

[@StephanieHajal]

Another awesome video!!🤍Being a content creator takes a lot of brain juice & you always explain things so nicely. Do you also include your film/edit/research days on your content calendar? Or just upload days🤔

[@DREWSKY909]

Great Strategy, Thanks 👍

[@SajidG..]

gr8 video... am going through the struggle of what content to make... ideally i am wanting to share all the basics i am leaning about creating content which is what am sharing on KZbin however am sharing completely different content on tiktok so need to find a way to merge n coincide them

[@blakeeleven8057]

Thank you!

[@marketerhayden]

Great video, Jessica! Thanks for your generosity. For some reason, i cannot edit the duplicated Notion templates? Do you happen to know why that might be?

[@TheFancyCakery]

I need someone to strategically get ALL my family from the islands....and bring them here to Merica...to help me pick up..drop...feed....clean...my children.....then I need 3 people to go to my 3 jobs and enjoy that for 12 hours a day..and pay all my bills......while I do "all the things" I really want to do so I can grow my brand. One day all the stars will align and I'll get where I want to be! I have faith! In the meantime...I'll learn all I can along the way so when I get there....I'll be ready! And I AM learning!

[@motivationalcreativity4628]

Gr8 video sister all the best keep doing

[@jasenomade]

Thanks x

[@DelylaDesign]

You are such a smart cookie. Thanks for sharing :)

[@jessicastansberry]

No you’re a smart cookie

[@lizbiancoismydesignsherpa]

Masterclass!🙏

[@jessicastansberry]

I’m so glad you feel that way!

[@sarahwahhab4210]

Can you share your process for creating this video (with the side-by-side ipad + video format?)

[@CaseyJadeWalters]

I really struggle with my who , I no what I want to talk about well a few things but I have no idea how to define it ❤

[@lizbiancoismydesignsherpa]

Heaven to hear someone say batching isn’t the holy grail! I have found I lose interest in a topic and want to move on before I edit!

[@jessicastansberry]

Girl yes! I found myself feeling exactly the same

[@JakeBerg777]

Let’s goooooooo!

[@jessicastansberry]

Well If it isn’t jake from State…i mean Dubsado 😂

[@CLNSL8]

Live these type of videos

[@jessicastansberry]

I’m glad cause there’s a ton more coming soon!!!

[@tellmeeverythingyoutube]

You have beautiful hair 💙

[@user-ov9hg9fz6h]

Love the content, Jess! What do you use as your CRM tool?

[@jessicastansberry]

Dubsado!

[@user-ov9hg9fz6h]

@@jessicastansberry Good to know!! If you don't mind sharing, what does the rest of your tech stack look like (e.g., your email marketing tool)? I appreciate all your insight!!

[@NatashaEze]

Nice

[@itsemmanuella2021]

Hello there. I would like to ask how do we get trends on a particular topic?

[@secondfallsurvivor]

Given that KZbin has now introduced shorts, would you say that Shorts compete directly with IG reels and content initially slated for only IG reels can also be used for KZbin shorts interchangeably, without any special editing? The various platforms appear to be imitating each other's features.

[@TheDeltaCrafterYT]

This was a fantastic video! It’s so full of great information and pointers. I do have a question though- where does a blog, newsletters, etc fit into all of this? I feel my content/industry requires a blog post to support my other content. I’d ❤️ to know your thoughts.

[@jessicastansberry]

It can be the 2nd platform! So where i used Instagram in my case, you could have that be your newsletter or blog

[@TheDeltaCrafterYT]

@@jessicastansberry I get that. I have all 3 of them- YT, IG and a blog/website. And in the craft space, having all of these are best practice, maybe even necessary. Just trying to see how all of these would work in the strategy you gave.

[@jessicastansberry]

@@TheDeltaCrafterYT Ok, then you'll have ONE main and 2 secondaries. So, example - you film the video for KZbin first and then use the transcription from that for a blog post, and then you chop it into a smaller video for a reel. :)

[@Laura-cc6oz]

PLEASE tell me what equipment you used/software etc to be able to project your ipen onto the screen for your clients