How I Price My Products

[@shunkryan]

Man! Best product pricing info I've ever come across. You're killing it! Thank you👊

[@Vanader]

Thank you for watching Ryan

[@abdulmuneebshakoor9655]

There's criminally little information out there on pricing e-commerce products, so this was great!

[@J0CK1NM10]

Hey Evan would you also consider including other things like insurance, energy consumption, etc. in configuring COGS?

[@Vanader]

i would not. those are items that go into your operating expenses and not into COGs. same with tooling, machinery, equipment etc

[@SachaLotus]

I’m not even into e-commerce but loved the information u put out. Great video and explanation 🙌🏼

[@mbradbury]

Nice! Good video! I’m just putting together a product for e-commerce sale now and was wondering about pricing. Thank you!

[@pankajsaini05]

Vander very nice information.Thank You Very Much.

[@Vanader]

Thanks and welcome

[@fabiangarcia700]

Great video. I hope you can help me with something I don't understand. For example if I sell the item on market places where there are fees for everything, should you charge those as cost of labor? Like transaction fee, listing fee, shipping fee, sale fee etc. Or just treat them as operation cost. Thank you!

[@RipperFXLabsAustralia]

Hi, Loving the content you create. Quick question on the profit & shipping. Line #27 on the excel sheet states, Profit must cover shipping to customer. So you have factored in the minimum shipping cost per item, lets say $7.00 per item. So if a customer buys, say x12 items from me or you, they are effectively paying $7 x12 individual shipping costs = $84. These combined items may all cost say $25 to ship together. Would you say your method is only good for a store that sells maybe 1-4 items per transaction and for stores that sell maybe 5+ items on average to price without the shipping cost added? And charge by shipping volume or dead weight? Cheers.

[@LAH92]

Love the transparency! I sadly cannot 5x my COGS price as my competition only COGS by x2 up to x3 😫. How would you price to wholesale? I've been applying 50% profit = $10.44 to wholesale should i charge more?

[@bananaman17]

Why not include the shipping costs to the end customer to calculate profit/ margin ? At the end of the day, when you deduct shippings costs, that's what you bring home before tax isn't it ?

[@engineerlifeskills3573]

I do include shipping but deduct it from topline via a percentage. Works out great

[@DcLeon]

WoW. Best content. thx

[@KatieLovett-p4h]

should 80% margin be for retail and wholesale?

[@Vanader]

retail. once you have your MSRP or price to the public cut in half for retailers

[@hellohobro5165]

Great video Vanader! If my unit of price is $19, 4 times of that is $76. I think that's about $20 more expensive for my protein powder compared to other products on the market. What do you think is a good profit margin for my product? Maybe about 30%..?

[@Vanader]

to be honest i would try to get costs down. 80% is a good margin. below that things get tight.