HOW I WOULD SAVE THE JAGUAR BRAND!

Before buying any used car, it's important to check it's history. Use the link below for a 20% discount or Discount Code HIGHPEAK : www.carvertica...
Today, I'm tackling the future of Jaguar! Here's how I would turn things around and bring this legendary brand back to its former glory. Let’s dive into my plan to fix Jaguar!
If you're interested in getting into the used car industry, check out the website below for more information on my online course. It's only £27 per month with biweekly livestreams! There are nearly 100 videos covering a whole range of topics. Plus you can cancel at any time. Click below.
Visit www.highpeakautosacademy.com or click this link bit.ly/3rNtNhG
I'd be grateful if you could give the video a thumbs up and don't forget to subscribe if you're new to the channel.
Check out my website: www.highpeakau...
Check out the HIGH PEAK store: www.highpeakst...
Follow Me:
Instagram - / highpeakautos
Facebook - / highpeakautos
Twitter - / highpeakautos
High Peak Property: / @highpeakproperty
Thanks for watching.
#highpeakautos #Jaguar #JaguarLandRover #JLR #JaguarXF #JaguarXK #IBoughtACheap

[@mrstoives2444]

I can just hear Matt going to the Jaguar board ‘Ok guys, I’ve saved Jaguar,…but I’ve massively over spent”🤣

[@connclissmann6514]

Best comment!

[@Chris-hw4mq]

@mrstoives2444 nobody can spend overspend like a dying car company

[@エラー-e7v]

This video sounds like Matts xmas wish list

[@bigal24698]

Ha ha hahahahaah

[@georgemorley1029]

He’d fit right in.

[@grahamevans9606]

Your vision is closer to mine than where we are going....and I work there.

[@jaicozzi2580]

That’s interesting given the emphasis on the ‘reimagined’ strategy right now. Assume JLR are going higher up market and a different demographic.

[@tiga8032]

Many of us work there, reality is in the financial results, it's breaking records even if Jaguar is doing bad. Work of the devil then 😂

[@Conservator.]

@@tiga8032The development and tooling costs of a single new model will set you back about £1bn. JLR just doesn’t have the volumes for such investments.

[@swordscot]

@@tiga8032That’s great, but all the eggs are in a big car luxury basket. A financial market turndown could leave them nowhere to go.

[@unexpectedfollowthrough5028]

Might not be working there for long, sadly, if they keep this up…

[@howie8552]

As a 50 year old red faced golfer who currently drives an XF, I whole heartedly agree with everything you say Matt. I've driven Jag's for 20 years and I'm gutted with the current state of affairs. They're an iconic brand with a passionate fanbase and I really hope they change their strategy to incorporate some of your ideas.

[@gavinhawkins705]

Owned three jags, two XF’s. My XFS will be the last, so sad.

[@robertwhitaker3779]

"a passionate fanbase " is growing older (I'm one)and passing away. Youngsters don't want an old mans Jag'. I am experiencing this myself,,"Dad when are you going to get a new car, presently x350 xjr" A young mans Jag doesn't exist. Making a sports car doesn't make it appealing to a younger clientel. You said the same your self in an earlier video " You dont see the Queen or Prime Minister in a BMW or a Lexus, it's always an XJ" J C (Clarkson not Christ) loves the new XJ, but he's 60 odd years pld. Jaguar is the old establishments car. Image is everything in the UK nowadays...Why does every one want an iPhone here but the worlds biggest sellers are Android. How do you chane Jaguars image? Well first it has to stop being an Indian car, a car made in a 3rd world country (okay it's not made there but that's the perception). The majority of SUV's, which is all JLR make these days, are lease deals on a Motability lease so after a few years the lease is up and the SUV market is flooded. I am thinking of swoping my X350 for an X351 but the X350 may have the image of the wealthyf old man but the X351 has no image at all. Jaguar has become an irrelevancy in todays car market,

[@williammorris1384]

Excellent reply . I wholeheartedly agree.( XF owner) .

[@elnyoutube123]

​@@robertwhitaker3779I'm 28 and I've always loved Jags. Unfortunately even when I was in school not many people of my generation liked them. Out of all my "car enthusiast" friends only one of them would sit around and talk with me about old Jaguars and Lancias haha.

[@SafeBandicoot]

I know and work with few people who work in long term planning for German car manufacturers. They openly admit Jaguar is used as a prime example of how not to do their job. When it comes to squandering brand capital, island mentality & general managerial hubris, the British industry leaders are true experts.

[@zm321]

British management is crap. I say that as a Brit too.

[@TheXJRMAN]

When Ford got involved it became a world wide brand, something German mfrs have been decades prior, BMW Mercedes Benz Porsche and VAG. Ford panicked and sold Jaguar Cars LTD to TaTa....this is where the problems started. The killer was a french man. We don't talk about the British Leyland days.

[@ForeverNeverwhere1]

​@@zm321yet Jaguar land rover Profits are through the roof. No one wants saloon cars anymore,everyone seems to wants luxury SUV. I would say the management are doing a great job.

[@zm321]

@@ForeverNeverwhere1 It's only Land Rover and Range Rover that's keeping them going. Jaguar is doing nothing, you know that Jag is currently not making any cars right now?

[@SafeBandicoot]

@@ForeverNeverwhere1 Jaguar brand is dead / on life support. JLR profits come from the LR side. Mainly Defender & Range Rover sales. Even with that their EBIT margin is close to 9% in best case which is no better than average car maker. Most premium car makers in true JLR league are in the 12-20% area. Actual JLR financials tell a story of wasted potential.

[@TacticalAviator]

I hope the jaguar team are listening and watching this video

[@tiga8032]

They are I can tell you 100%

[@Treviscoe]

Me too. I was amazed to discover that Jaguar had axed the XJ recently.

[@Paul-ue8tn]

Is there a Jaguar team?

[@mamba101]

It would have been useful about 7 years ago

[@matthewlewis2072]

Too. Much. Money. Needed.

[@philsagar2373]

i worked for jaguar for 20 years, from them having poor rust buckets they changed the way with the x-type and s-type launches, yes they were never superb cars but they sold in good numbers, the XF was the game changer, we did a pre launch drive day with 5 cars from jaguar and every customer that tested one just fell in love with it, so nice and easy to drive, the sportbrake was another sucess but didnt sell in massive numbers, the xk was an awesome car and yes should still be in production, the xe was another great seller especially if fleet sales, the f-type was another awesome car, and sounds so so good. and the xj was always a very underrated executive car that was just a pleasure to drive, all these changed jaguar for the great but yes they are just going nowhere soon, it would be a disaster to see them vanish, the history and production behind the scenes in jagaur is just awesome, i just hope the owners tata invest and bring them back, worst thing they ever did was combine the dealerships with land rover, jaguar jut gets lost in there now, they should be stand alone sites. i loved my time there and will always hold a special place in my heart.

[@christianolssontravels]

I love my S type. Underrated car! Fantastic chassi!

[@lewisholland3109]

I love Jaguars. There’s just something about them that appeals to me that other cars don’t offer. As I’m not super rich the car I lusted after was a Jaguar Sportbrake. Every time I saw one I wanted it. I love the XF in saloon guise but to me the Sportbrake is just better looking and practical too. Well this year I managed to get a Racing Red 3.0D S Premium Luxury and I absolutely adore it. It’s very well built, well equipped and looks gorgeous. Considering it’s a massive car it’s so much fun to drive and boy it’s quick.

[@NeoRambler]

One word: Sales. I know you mentioned it dozens of times, but here's the rub; none of the cars Jaguar made in the last 10 to 15 years sold in large enough numbers compared to their rivals. Why? The brand. Jaguar is old hat; has been for some time. Yes I know they tried a bit to shake it off and go for the youngsters, but they just didn't take to it. For them, it's BMW or Volkswagen/Audi. End of. I love Jaguar, but it is a brand too tarnished and old to carry on, just like Rover was. It is sad, but it is time to put it to bed with a warm cup of milk. 😔

[@lewisholland3109]

@@NeoRamblerone word. Sheep.

[@NeoRambler]

@@lewisholland3109 Maybe 😅

[@mc4130]

Love the fact that Jag watched this and took three words: Young Urban and Controversial. Well done Matt! Now, if you could just do a video with the following words: ‘M5T’ ‘£50k’ and ‘under’ - not necessarily in that order…

[@heinrichschmitz8964]

Im a senior surgeon from Germany, and I had more than 8 Jag X300, X308, X350, X351, X258 over the last 20 years as I have to drive about 70.000km yearly. Its just so sad they didnt continue the XJ series, as it was so much cooler than the regular A8, 7-series, and S-Class. Sold my last XJ about a year ago when it had 375.000km. Unfortunately it got really hard to find good examples here. I always paid between 5-20k for my old Jags, but now its just crap you can find at this pricepoint. My wife drives a Mini Clubman and a Defender V8 Carpathian, "unfortunately" I have to stick to my boring 2016 S500 as I cant find any reasonable cool Limousine in the 40k pricerange. Next weekend I will check a Jaguar XJ 5.0 US-Import because there are almost no European cars for sale here, at least not as a V8..... Had a F-Pace SVR before, but Im just not an SUV person. Bentleys are just too expensive and they remind me too much of my Phaeton W12 that I had many years ago Otherwise love your content! Big car enthusiast here. Probably one of few people (at least here in germany) that drove over 500.000km in various XJs. Went to local Jag meeting and they only use their cars occasionally, but I had and will use them always as a daily

[@Sha-Ayo]

I'm planning on a X350 XJ or XJR what are your thoughts on those models?

[@carolcooks1208]

Yawn off

[@heinrichschmitz8964]

@@Sha-Ayo They are lovely cars, but its hard to find good ones at a decent price. I would always go for the 4.2, no matter if supercharged or not. They all have corrosion along the window trims, also take a look if the suspension works good. Well and most of them have a loose headliner... I know they are a lot cheaper in UK, but also the condition of the cars over there looks much worse - not sure if they treat the cars less good or they all have manipulated odometers. Here you have to spend about 20k Euros to find a decent one these days. I remember buying them as 3 year old cars for 25k, because no one wanted them back then....

[@camdened123456]

Not sure if you can find one in germany but i know some places, like Canada, got a relatively new LS. Maybe that's an alternative to having an S class and you'll be sure that you won't feel part of the crowd

[@lesereise5752]

The market for Jags in Germany is absolutely empty, no matter the pricepoint, for over a year now, it's really sad.

[@subuntu]

Jaguar should have employed this guy two months ago... Their latest advertising direction is erm..... yeah...

[@Mr.Wrong1]

Great video. Just want to say a huge thank you for the great content you provide. I only discovered your channel a few months ago. I recently suffered a brain haemorrhage and have been recovering, albeit slowly, for over 6 months now. Just over a month ago I was finally able to get behind the wheel again after getting the all clear from the DVLA. Fortunately, my prognosis is good, I am a very lucky laddie indeed. It could all too easily have been fatal. Your videos have kept my spirits up and helped me to focus on the positives when I was struggling. That wasn't easy. You have kept me smiling and I can't thank you enough for that. Subscribing to the channel and purchasing one of your t shirts, today, is my own wee gesture of gratitude to you for helping me along in my long road to recovery so far. Thank you so much. X

[@HighPeakAutos]

Thanks for watching. Sorry to hear about that. I’m glad you’re on the mend. I wish you all the best

[@Mr.Wrong1]

​@@HighPeakAutosthank you, I appreciate it.

[@daves8255]

I have always loved Jaguars and am finally in a position to afford one new from the dealer. Test drove a 2024 XF P300 last week and LOVED it! Enquired about ordering one built to my specifications and was told a “stop production order” is in place, meaning you can only buy from inventory.

[@Lifebikescars]

Looking forward to your take on their recent 'rebrand' Matt 👀

[@hello88820]

A couple of weeks ago, I saw 2013.XJ, and though man this car looks amazing for 11 years old.Must say you are completely right about some of their models being too early discontinued.

[@Phantom-mk4kp]

Beyond saving now

[@zzhughesd]

Correct. After today.

[@msalzberg4962]

It's worse here in the US, where they've completely pulled out. I've had an X Type, an XF, and an XE. Loved them all (particularly the 2015 XF with the supercharged V6). My local dealer gave up their Jaguar dealership; sad, because they were the first Jag dealers in the US (from 1938, I believe). However, last year they sold a total of 60 Jags. So now they're my Land Rover dealer.

[@jerryjohnsonwright5251]

You managed to echo my sentiment exactly. I had one of the last XJ’s and was eagerly waiting for its replacement which never materialised. Jaguars decision to go all electric will be their undoing, I’m not interested in any electric driven cars so at some point, I will buy the best petrol car I can and keep it.

[@praneethjayasimha5943]

i am eagerly waiting for jag electric gt.

[@ivanfernyhough3851]

​@@praneethjayasimha5943electric cars are crap,no matter who makes them.

[@praneethjayasimha5943]

@@ivanfernyhough3851 you are not the only customer. cool down.

[@robgibbsofficial]

💯 spot on Matt - Jag will go bust in a few years because they didn't listen to this video! I learnt to drive on my Dad's old 2.4 inspector morse Jag. No power steering, notchy gear box and it drank oil! However what a pretty car and I will forever have a soft spot for that car which my lovely dad let me drive soon after passing my test!

[@scott135]

CEO of Jaguar? I'd vote for you!

[@praneethjayasimha5943]

to go bankrupt?

[@Treviscoe]

Yeah, me too!

[@ianputt2045]

Jaguar need to make a XJ with a walnut dashboard again with a brown interior a true gentleman's club again and I would definitely buy one.

[@tonyrid5546]

Jaguar needs someone from lexus to sort out the reliability and quality of there cars.

[@erker6423]

of "their" cars....grammar !

[@DaveP668]

I saw an XF estate yesterday and it struck me how smart it was compared to the overbulbous SUVs.

[@alastairsummers3577]

Felt compelled to reply as I work for JLR, so have a good idea about whats coming with Jaguar. All I will say is watch this space! We're due to do the press release later this year with full release next year. Love this idea though and I'm a massive fan of the channel. We're definitely not rudderless!

[@connclissmann6514]

Please let the fans of the Jaguar name see where the ruder is pointing...

[@tomupward9012]

I don’t work for JLR but know someone who does.. there’s something very very special in the works… wish I could say more!

[@alastairsummers3577]

@@connclissmann6514 three models, all electric over the course of the next two years, with two launching next year. Honestly they're going to be special. Like nothing else currently on the market. The die hard fans won't be pleased but they haven't been since the disco 5 and the 'new' defender!

[@matthewgodwin3050]

Ditch the EV nonsense, ditch the silly touchscreens, and ditch the rubbish tech. Give us proper 6 and 8 cylinder engines, with auto and manual options, and for goodness sake, junk those ridiculous electronic handbrakes. Just give us a lever. The wheel is fine, you don't have to reinvent it.

[@stephendavies6949]

Hope you're right, sir. But with all that's gone on (or not gone on) in the last few years, you can understand our misgivings.

[@hopgood007]

I've owned two Evoques and a Velar. In 2020 I bought the P250 E-Pace just for a change and it's the best car I've ever owned. Smooth, comfortable, sporty when I need it and it's one of those cars that every time I walk away from it I have to turn around and have another look.

[@richardkay1587]

Couldn't agree more Matt. I've owned an XF S in the past and it's the best car I've owned by a country mile. It would be great to see them bringing back XF, XJ and F Type!!

[@crimsonwolf0428]

I completely agree with your assessment and proposal. As an owner of a Jaguar XF (and soon to be owner of an XKR-S), I am saddened by the path Jaguar's executives are taking with the company. I feel like they are intentionally trying to kill the brand. Going fully electric as they seem to be proposing is ridiculous and not adding any new models is pure suicide. Thanks for another great video Matt!

[@praneethjayasimha5943]

all these models are making losses.

[@malphadour]

They seem to have totally failed to see the imminent bursting of the EV bubble (which has already started as shown by numerous manufactures rapid about turn on EV model ranges) - if they haven't got any new ICE products secretly in the works then they are in big trouble.

[@praneethjayasimha5943]

@@malphadour ice sales are going down every month. Solid state batteries are coming and jaguar has made the right decision

[@Macca5]

I’ve just submitted your CV to the Jaguar board as potential CEO 🎉🙏⭐️👍🏼

[@johnnywires943]

Many drivers liked that Jaguar gave them an alternative to Mercs,Audi,Beemers and Lexus etc.All Jaguar had to do is MAKE THEIR CARS MORE RELIABLE.They did not and hence the problem today.Give them a 7 year warranty on everything and people will come back to them.

[@samwhitford5129]

Totally agree, Matt should 100% somehow get onboard with JLR and pitch this to them, this is looking at JLR from the public’s perspective of them.

[@jblue2435]

Spot on. Totally agree with you. I cannot understand the current strategy.

[@crazyforcars]

I partly agree, but not overall. Mercedes stops the production of the A-class, because they don't earn enough money with it. And it's too expensive to adapt it to future emission limits. And that's one of the things I think you forgot about. With the product range you proposed with all the combustion engines Jaguar could never reach the goals and would have to pay millions of penalty. Another point where I totally disagree is your proposal to make small or midsize Coupés and convertibles. There is no market! Every manufacturer stops making them one after another. Audi stopped the TT and the A3 cabriolet, Mercedes combined the C-class and the E-class to one CLE cabriolet. It's a pity, but people don't buy these type of cars anymore.

[@paultasker7788]

They should! But they don't. They buy an SUV or cross over instead. Pity. The roads get less pretty every day

[@crazyforcars]

@@paultasker7788 I totally agree. I'll try to keep my 1st Gen TT Roadster as long as possible.

[@MrSparklespring]

I agree. Mercedes will stop the B-class as well. Same reason : not enough profit.

[@zm321]

Personally I can't wait to see the back of the A-Class. All the plastic lipped turkey teeth love islander types running around in those Renault engined things on 299 a month PCP deals thinking that they're someone has somewhat tarnished the appeal of the 3 pointed star IMO.

[@insitetoursirelandltd.5795]

Well said. As an X351 owner and a Jaguar devotee I'm furious with the senior management at JLR for completely destroying this brand. Good advice Matt, I hope they prick up their ears and notice the strength of feeling among Jaguar enthusiasts.

[@paulainsworth3895]

You are spot on! JLR really need to wake up and go in that direction! They produce so,e amazing vehicles and need to capitalize on what they have and make things so much better!

[@dominicrusho]

5:39 like regional detective series

[@robertwalker1742]

JLR, it’s all down to quality.A mate of mine from Mallorca saved for years and got a SUV from Jaguar. Beautiful looking car, he got rid of it after five months..Problems from day one.He told me that JLR in Mallorca the service was terrible. The garage called in JLR from Madrid, and they didn’t fix it ,so he went back to Audi.

[@reality-cheque]

As an XK owner I agree with most of what you say, and it’s the sports/GT cars which create the allure. Otherwise you’re just another Vauxhall. Axing the XK and the F type is a huge mistake - heritage is important.

[@AndrewPaul]

I'd parachute you in there this afternoon Matt you're absolutely spot on. Great video.

[@AnnPullen-y7t]

Not seen you before but you could certainly save Jaguar with the right investment! I've had a '92 Sovereign, a 2016 F-pace, a 2016 Xe and currently a 2016 F-type. F-pace and Xe totally reliable and loved those cars. F-type 3.0 V6 also just magic and such a thrill to drive and the sound....... they'll have to kill me first before I give it up!! Went to a JLR dealer event recently. 1 jaguar, 11 Range/Landrovers. Sums it up I think? Sad😢😢😢

[@javedbhatti4447]

I agree with everything you said Matt apart from the I-Pace comment . It is unique and a great car to drive and own .

[@77drewesq]

Loved the Alan Partridge quote; "People like them, let's make more of them"!

[@MyManiacGamer]

You're spot on with everything you said, it's word for word what I've said myself pretty much. Less crappy suvs/crossovers and more proper cars is what is needed otherwise Jaguar will become another footnote in history.

[@williamfeldner9356]

Had a XJ and loved it, this is the market Jag should pursue with a passion……PLEASE!

[@paultasker7788]

You would think there would still be demand in China where they like big saloons?

[@richardisaacs567]

Just my little comment. I needed a all wheel drive vehicle for Aussie roads and short trips. Wanted something compact and sturdy which my small wife could handle so eventually opted for a 2018 E-Pace 240 AWD HSE with a few bells and whistles including digital dash and two tone brown and black leather interior. Got to say I'm really enjoying it. Getting in it feels very special, it's super comfy and pretty quiet despite being diesel. So I agree, keep the epace, it's a solid little vehicle offering a bit of luxury at a competitive price when second hand. Let's hope Jaguar continues to make great cars for years to come.

[@stephendavies6949]

Me & you both, Matt: Huge Jag fans. Grace, Pace & Space, as Sir William said. "The man from Stockport speaks complete sense", especially when you're proposing a new XK and a new F-Type.

[@mickmaloy]

Bring back the XJ, the saloon car following the same designs from the 80's w/ round lights and curves. I would buy one tomorrow!

[@richardjohnson3463]

I agree the demise of this iconic brand is dreadful, no imagination, no passion. Love your ideas

[@nigelmattravers5913]

I totally agree with everything you said. I am an XF driver but would love to be a XK owner, no body makes any thing similar

[@ianjackson8371]

I think the poor reliability of their ICE cars is the main issue.Just got rid of my XE. Lovely to drive but a new clutch at 30,000 miles was the first of many issues. The old X-Type was basically a Ford Mondeo and hence more reliable.

[@mattltvtoyreviews1955]

I totally agree, and the same unfortunately can be said for Ford. Another company that stubbornly refuses to accept that some people don't want an electric car. Scrapped popular product lines and narrowed their appeal to their core customers. It's all about profit of course. A friend is on his second Puma and there are so many differences between the earlier ST x model, no felt lining in the centre console, drum brakes instead of discs, no digital displays on the heater controls. Jaguar believes that making a 100,000 plus saloon with no windows...? And unique styling will save them, I'd put you in charge. A brand needs to be accessible, aspirational and loved, otherwise it dies. 😕 R.I.P. Jaguar. Sorry for the rant. Lol

[@malphadour]

Ford, along with a whole host of other manufacturers, recently announced a big cut back on EV production as sales are falling off a cliff.

[@dansimmons21]

I agree with everything you suggest here, Matt. I'd also add, an SUV that's a similar size to a full size Range Rover, with a third row. It probably wouldn't sell well in the UK, but imagine how cool that could be. Something perhaps more for the US market.

[@PS-si7hn]

I agree with you...and think that the XK was a home run....should have kept it. Am looking forward to buying one soon...great value!

[@peterosullivan8200]

I wish Jaguar listened to people like you, car people who understand. To not have a saloon...or a coupe Jag is criminal

[@bertchalmers]

It's not just money, but physical resources and people you'd need to turn that plan around would be huge! 'Just doing a facelift' means aero testing, PedPro testing, emissions testing, yes emissions, lighting etc etc. Then homologation of each of those and more areas. Whereas every other brand has Joint ventures and sister brands to share with JLR are Billy no mates by comparison which reduces the parts bin. And when it comes to connected car and software derived vehicle stuff..... boy, that could be a huge ask

[@Jamesbaker123]

I am an expat living in the US and love the brand, I currently own an X351 XJ and its a fantastic car. Its starting to get a little long in the tooth and can see me wanting to replace it in a few years and wish Jaguar were doing a new model. At least over here it was seen as a more sophisticated choice in the big sedan segment and also better looking and driving, I guess I will have to move over to the BMW 7 series.

[@Floorguy1000]

A great analysis... a very good blend of modernization and Jag's market. I have wondered about most of the things you mentioned. Note: I have a 2011 XK and love it...prefer it to the F type as it's just more comfortable and practical.

[@MrVideowill]

I think Jaguar have just lost their way and not selling cars as a car manufacturer seems completely bizarre to me. Makes you think that someone has persuaded the board that selling anything that's not electric is not right-on enough to satisfy the millennials. The problem is that the majority of Jag buyers are 40+ so unless they are going to become a mass producer of cheap cars and hope the name sticks, they're going to have a tough time selling them when they start producing them again.

[@Hali88]

They're going up market and down numbers. £100k+ EVs with big profits on each one. They won't sell a huge number but they won't need to - Land Rover is the money maker. That's their thinking anyway. When I say they, I mean Tata, the huge Indian conglomerate that owns JLR.

[@garybrown4854]

I always thought they should have made an XE estate , to replace the x type estate . You are right about the parts bin being full , they have in the past year moved everything to Mercia park just off the M42 , and it is massive , I work there and they are still working the distribution into shape , it is no small task believe me, I think that once it is done new Jags will start coming shortly after, but for now the logistics are still work in progress . Jag parts are still being taken from the old warehouse to exhaustion and taken to the new place for distribution .

[@zaydashfaq193]

I like this style of video!

[@angusmacdonald5300]

He’s going for the “discerning gent” market

[@jimrowley7652]

Matt, totally agree with all of your Jaguar suggestions on how to improve their vehicle line up, with the exception of making more larger SUVs. As the company is. Jaguar Land Rover it wouldn’t make sense for them to compete against each other, Land Rover probably have to many SUV models out nowadays too! Good video and suggestions, I think you should be CEO of Jaguar!! 👍🏻

[@cltrdvd]

Some good points here, I love my xf sportbreak i4 engine and all, and when it's day comes and I have to change it, I hope we'll still have an appealing offering from Jaguar otherwise I fear I'll become a classic car owner 😂

[@williammorris1384]

Excellent video Matt ; thank you. I didn’t disagree with one word or sentiment. 👍

[@trevorb5978]

I am a landlord who lets properties to JLR and Aston Martin contractors (JLR and AM are next door to each other and I have properties right across from the entrance - I am then hugely invested in their success). I've heard Jag are developing a Taycan type thing - sales disaster waiting to happen - whilst AM are bullish about keeping their petrol fleet

[@TK-Touring]

You've hit the nail on the head. This kind of plan would reinvigorate the brand... let's hope they change their ways when they notice that their current plan isn't paying off.

[@davebuchanan8763]

I have a 2016 XE awd R Sport. It has the 2.0 Ingenium engine and has been regularly serviced. It’s a fantastic car, best snow car I’ve driven. Bought it for less than half the new price with 11,000 miles on the clock. Still under 40,000 miles now. Unfortunately Jaguar never achieved the volume of XE sales they were hoping for.

[@amphilbey]

Love the images of the possible designs Matt, look great. Worth listening to the Intercooler podcast with the brilliant Ian Callum, pretty clear they'd designed replacements for the current range that will never see the light of day, shame. With many manufacturers now seeing the need for PHEV's vs. going full electric pity Jaguar couldn't replace some of the existing range rather than big jump to full EV.

[@anthonypaterson7066]

Hi Matt, You are spot on with this. JLR needs a big shake up,

[@Barbarapape]

Sad to see a once highy regarded car maker go downhill so quickly. I have always liked the XJ, it was so much more desirable that the hard riding ones from Germany. All good things come to an end. RIP Jaguar.

[@praneethjayasimha5943]

jaguar gone downhill even before ford bought it. it will comeback stronger

[@Barbarapape]

@@praneethjayasimha5943 Very true, it suffered many years on under-investment. But it will only make a comeback if it makes quality cars that buyers want, at the moment it is in self destruct mode, very few want an EV or Hybrid.

[@jamesthedriver1887]

hey...I completely agree with your thoughts on Jaguar... I have been associated with Jag for years... and run an x351 XJL in my chauffeur driven fleet... my clients love it and I'll never replace it... they actually had a full electric version ready to go, but if only they made a hybrid version it would have been great... so confused and worried that the reckless management that was brought in to so called modernize the brand have completely lost the plot on a great and much loved brand... bring it back... PLEASE.

[@nishnosh]

This is an interesting watch as someone who is working on the future of Jaguar….i think you’ll be blown away. All in good time :)

[@wizardssleeve6049]

Nobody interested in a Jaguar have much ''good time'' left, that's the problem.

[@swordscot]

There has been no new models for the last five or six years. Other companies have renewed their entire ranges in that time.

[@geirarnesen6531]

Brilliant concept & video Matt 👌👏 - You could have stretched this to 10 separate videos with all these good ideas! It should be mandatory viewing by the JLR next board meeting.

[@pjsixhundred]

Great video. All sensible and reasonable suggestions. Who knows how decisions are made behind closed doors but I suspect you'll be mentioned in meetings and people from Jaguar will watch the video. If not - their loss. I am sweet spot target market for a Jag and got close a couple of times. Now? Not a chance. P.S. the mockups look great.

[@kevinashford1219]

Highest respect to u Matt,, luv ya channel,, and it’s such breath of fresh air to see u succeed in life,, well done mate continue the great content and continue to prosper.. brilliant 👏👏👏👌👌👍

[@georgedaville4662]

I totally agree Matt, it is as though Tata do not know what to do with Jaguar. I’ve had an Évoque, and 2 E Paces, I got rid of them all at 30months, since I didn’t want to run one without a warranty! Currently in a Honda HRV with 5 year warranty, 5 year breakdown cover and 5 year servicing all included! 👍😎

[@originalchill]

You’re 100% right Matt! Everything you said rings true, it would be so sad if this iconic brand went to the wall 😢 I just hope someone from JLR is listening 🤞🏻

[@iandoxav]

I know they getting on a bit but have an x type(which is what got me hooked on your channel)and an xf and we love them,xf still turns head.

[@mikeohonda486]

Couldn't agree more with the sentiments. My wife and I always wanted a Jaguar and after watching Matt do a review on an XF 3.0L we jumped. Think that was three years ago. We love it. But what to do after the XF - there is nothing available. Hopefully they will come right and take back their place

[@shaun30-3-mg9zs]

Agree with you on a lot of your ideas, I would scrap all diesel engines, Jaguar are know over the years for a smooth running engines, petrol engines that is, not Transit van engines. Jaguar should make more coupe models and bring back the "C" badge XE-C, XF-C may be a XJ-C or make the XJ coupe and badge it as a XJ-S. As well as the XF estate why not a XE estate. Engines make a small 4 cylinder 1.6 turbo along side the 2.0 turbo and why not make a 4.5 or 5.0 V8 PHEV making the V8 good on petrol. As you said a 5 door hatchback Astra/Focus size and a Range Rover sport equivalent sounds good. Great video I like your thoughts

[@modal88-j6g]

There's still a place for diesel phev IMO. The emmisions tech is mature at this point. But it would make other EVs and PHEVs look silly in comparison, so we'll just pretend that's not a thing

[@shaun30-3-mg9zs]

@@modal88-j6g Diesel don't like short runs to benefit a diesel car for it to run well you need to do at lest 20 miles to prevent clogging up the exhaust and filters. Doing short runs are not economical and can use more fuel than a petrol car. Saying that diesel electric can be great on a long run 50 mile plus

[@modal88-j6g]

@@shaun30-3-mg9zs I mean a proper PHEV, none of this micro hybrid stuff. Short trips wouldn't need to fire up the engine. REX type setup, no oversized monster engine. Big HP figures provided by the electric components, engine sized for charging, running at peak efficiency, getting up to temperature quickly. Small diesels now have the filter up close to the engine, hot enough to drop soot levels without an active regen. I own one and it warms up and drops soot levels just pottering about town (an engine going into many small vans) Hasn't happened yet, but mine will actually tell me to hit the motorway if it can't complete passive or active regen cycles, and it detects soot levels are getting high. Also, I think you're mistaken about short runs using more fuel than a petrol. A petrol hybrid, quite possibly

[@shaun30-3-mg9zs]

@@modal88-j6g Thanks for your input and put me in the frame, I've never owned a diesel car, I have driven diesel cars and vans and very responsive engine power.

[@jcfallows]

Hi Matt good ideas, Jaguar can make any car they want but they are going to be all electric! If not they just won't sell! Like Range rovers far too much to go wrong for what you get and can actually use in a legal way. Enjoy while you can.

[@Jamesmorley1999]

ok Alan Partridge, monkey tennis anyone? 😂 5:39

[@Richardshaw-w9i]

Spot on love the Jag Brand 🤘🏻

[@OneStrokeTwin]

I agree with your ideas, as you say they look to be missing large chunks of the market, however maybe they don't want to compete with other models in the group like the LR Sport and the Evoke.

[@bikerclivew]

I agree entirely. I’m on my 3rd Jaguar. Had an XF and two F types. Marvellous cars! Jag have definitely lost their way and should have promoted hybrid technology. This is happening throughout the industry worldwide! Sad to say, but they won’t be around much longer…breaks my heart

[@henrykravitz468]

Great ideas, let's hope we don't lose Jaguar like other car companies.

[@flyme195]

I was a staunch Mercedes customer for many years up until I hired an XE. I’d never driven a Jag before and I was immediately converted an I’m now on my 3rd. I’ve had an XJ (2007), an X-Type estate (2009) and I’m now on an XF (2010). I absolutely adore them and would only ever change so perhaps another Land Rover. I’m worried that this is the end of Jaguar and can not understand what the hell they are doing. The whole board needs sacking and replaced by people who know what they are doing

[@rebel4721]

Jaguar didn't watch this video 😅

[@stephenlane9168]

Matt I really hope that someone can save JLR. Totally agree about the XK and Lexus LC self-charging hybrid solution and the F type is a fantastic car 👌👍really impressed with the visuals too. They looked great. I would love one of those 👌you’re a star Matt. 🙏thank you for making this video. 100% spot on buddy

[@gavinb7761]

Great video Matthew! 👏🏻👏🏻

[@imamyusofi5268]

I always loved the XJ x351 Will certainly buy one second hand.

[@leekemp165]

I spoke to Jag about this yesterday as I’m looking at an F-Pace. Apparently they are discontinuing all current models Including SUV’s (including I-pace) from 2025 and will move to high end EV’s only. They can’t compete with the Germans in the £40-60k market so will be high end only. Probably more aimed at foreign markets. Such a shame 😢

[@mrg-ghx8052]

Without a limousine and sports car, Jaguar is dead.

[@praneethjayasimha5943]

lol no body bought limousine when they produced

[@mrg-ghx8052]

@@praneethjayasimha5943 because the x351 was crap, it's OK for personal use, has a nice interior, is interesting if supercharged and you could spec LWB, but it had no real credentials as a limousine because the roof line was too low and the car could not be easily adapted with bullet proofing or additional wheel base. It was designed to be driven by small people and women. You would expect wades of space inside for the driver, but I was amazed at how small they made such a big car feel. Bottom line is an S class Mercedes is just so much better except for maybe, interior quality.

[@praneethjayasimha5943]

@@mrg-ghx8052 nobody is buying even S class now a days, sales are collapsing.

[@mrg-ghx8052]

@@praneethjayasimha5943 nowadays, an s class is nearly the same price as a Bentley.

[@praneethjayasimha5943]

@@mrg-ghx8052 s class starts at $115000 an bentley starts above $200000. Nobody is buying those stupid sedans these days. A full size range rover is selling 80000 units annually with similar price tag as s class. I bet the upcoming range rover ev will sell like hot cakes. mercedes can stop production of EQS.

[@ALLTHINGSTV1]

ive just bought a XFR-S as a sunday morning thrasher and its brilliant it goes like stink handles really well and will do just short of 190 flat out they should have carried on with it as theres not many around

[@512woogy7]

Love these videos

[@clivehutton7754]

Ive been a Jaguar fan for years, having owned 6 of them. I agree 100% with everything you have said and have been saying the same as you for maybe the last 5 years. Sadly, I will never own another Jaguar unless I was in the market for a classic. I have stayed with the JLR brand and currently own an L494 Range Rover Sport which I love. But, if Jaguar made an equivalent car, one of them would be standing on my driveway right now. As you said, the F-Pace is more like the Velar and doesn’t quite do it for me. I hope that someone at Jaguar see’s this video, and the comments, and start to realise that the road they have taken over recent years is going to end with the demise of one of the greatest names in automotive history. Matt for Jaguar CEO, you’ve got my vote.

[@AndyK.1]

As I’m sure you know they stopped the XJ long ago to make an all electric one. They then cancelled it (electric seamed a good idea at the time) and it was still cancelled. In Japan they sell an XF LWB. I think they should sell it here. Rear quarter needs a styling overhaul.

[@pedromanafaia]

Spot on!! Great video!

[@gwengo4167]

I absolutely adore the F-Type Jags. If I didn’t have kids and a bottomless wallet I would definitely get an F-Type, I don’t care what anybody says about them. You speak a lot of sense Matt. I think the bosses at JLR should really take note

[@Thechosen1-r8p]

That jad hatchback looked amazing

[@deaks25]

When Matt pointed out what the Audi, Merc and BMW ranges look like, suddenly the ENTIRE JLR range, not just Jaguar does make absolutely no sense. The big three German brands sell cars hand over fist, and that’s before you account for the rest of what VAG do and MINI for BMW. I wonder if the current management are so lost on what to do with the Jaguar badge, they’re slowly and quietly letting it die so they can wind it down and just make Range Rovers. I’ve always thought the Range Rover Sport would make more sense as a Jaguar product, the Sport and the normal Range Rover seem to close to each other.

[@MotorTorq_ZA]

I agree entirely with you Matt, especially with the idea of a 1 series rival. I do know how to design cars, so I’m more than happy to sketch what I think the Jaguars of the future should look like, instead of AI designs. Great Video

[@RAGNAAAA]

That 1 class jag looks amazing!!!

[@Azza-ix6tm]

Those concept cars are to die for 😍