How IKEA Is Assembling an Eco-Friendly Image

[@user-hz9ch5mx7o]

That new image is called Greenwasching.

[@AlexStavi]

and they are still cutting the virgin woods here, in Romania! there's a documentary about this, can't find it right now

[@user-xg6zz8qs3q]

It's an ARTE documentary

[@jo-vf8jx]

I think DW showed a doc of this issue. It’s pretty upsetting.

[@huggekarlsson]

It could be the suppliers and not IKEA them self?

[@LaSombraa]

@Bloomberg Quicktake lmao 0 subs... nice!

[@wissamjaugeon]

SPEAK UP, send me a dm if you want to talk more about it

[@thomasvasileiou7660]

If "sustainability was the core of their business", there would have been a recycling plan for their furniture (which I believe is the elephant in the room). Most of the times, either there is none or you have to buy a new product from them (like in the case of mattresses).

[@huggekarlsson]

But see, that’s not something for IKEA- that’s a nation problem or local problem.

[@GorilieVR]

Lol Bloomberg's editors #1 favorite editing effect trying to emulate slow Mac's struggling to playback footage hehe. . If you want same "effect" in premiere pro: project files > modify > interpret footage. From there, retime the clip to assume a low frame rate. Congratulations, you've achieved slowass Mac achievement 👏

[@acasccseea4434]

What you didn't cover, is that IKEA mixing 90% of unsustainable lumber into their intermediate supply chain to make it look like all of their wood is sustainable

[@justbe1451]

Ikea furniture i bought 20 years ago is more functional and in better shape than bought through big box furniture stores.

[@nussnougat5462]

Because the old stuff wasn’t made to fail like half of their already garbage when bought stuff nowadays

[@user-tl2xn5gl1w]

So basically an ikea advert then

[@user-xg6zz8qs3q]

Totally! Please consider that IKEA is in hot waters for exploiting the rich Romanian forest to make particle board out of 1000 year old beech trees 😩

[@idelhigh]

I also felt this was very one sided.

[@zeitgeistx5239]

Lol @ Bloomberg falling for IKEA PR. Producing electricity and the electricity that IKEA’s stores uses are 2 different things. Investing in renewables so you can sell it to make money does not mean you have any altruistic motives. IKEA has stores all around the world and investing in renewables for a profit doesn’t mean their using that renewable energy or that their stores are carbon neutral.

[@thetaomega7816]

you dont have to use it yourself because others will use the renewable energy. This replaces the eg coal energy that the other company would have used, even if now ikea uses the coal energy.... it doesnt matter who uses it as long as there is a crowd out effect

[@conagher]

It's funny that Americans tend to call IKEA the "cheap, disposable furniture "seller, while here in Russia it can barely be called affordable. I mean, 27% of average monthly income in a big city for a SONGESAND wardrobe is not by any means cheap.

[@Sam-pu7nz]

That’s how you know that it’s time for a change brother 😉 It’s unaffordable because Russian people are getting scammed by mafia government everyday.

[@gus473]

👍🏼 IKEA, heading to 'Nam! 🇸🇪🇻🇳

[@meetkelvin4272]

+.1.2.6.2.7.2.9.9.4.2.0 Kindly contact him for your investment education tell him I referred you

[@camillewhite1055]

"ecological collapse" - google it please

[@rayspencer5025]

Shopping at Ikea is unbearable! Went in the warehouse once. Never again.

[@napalmtec]

This is worst physical client UI/UX in the world, there is no room to get even worse and more disrespectful here from on. :D IKEA is Swedish lie-and-steal "leadership" text book example. :D

[@edwardnr17]

Nice ad

[@MrGrey-dx5sb]

She's still got it ;)

[@MrGrey-dx5sb]

The Swedish angle 😍

[@5674inCincy]

How much plastic is IKEA responsible for?

[@jedics1]

Ikea has one of the best images a corporation can have but all their claims just fade into the back ground when you've seen the lengths they go to to avoid paying billions in tax just like the rest of them putting more burden on the middle class which is the majority of their customers ironically... THere needs to be more naming and shaming of big business imo.

[@SuWoopSparrow]

Why? There is plenty of tax revenue in countries like the US, Sweden, etc. There is also plenty of tax waste and inefficiency. Throwing more money at that problem doesnt solve it. I wouldnt want to give billions in tax just for it to be squandered either when I can use that money to expand, creating more jobs which will lead to higher tax revenue anyways as a result of that increased income tax.

[@yutian5884]

Most of Ikea's design is just copies of more upscale designers like Normann Copenhagen. Cheap crap that looks good, like H&M and Zara.

[@petersilva037]

ok, but furniture is not an investment. Cheap crap is better than expensive crap, because no one will want that crap, no matter how much you paid for it, in 10 years. By and large, your 20 year old sofa is worth negative $ (as in you are more likely to have to pay someone to take it away, than you are to be able to sell it.)

[@yutian5884]

@@petersilva037 Hate to break it to you, just look up henredon, old furniture still holding 60-70% of their value. Classic furniture with quality will hold value far better than some cheap copy and paste made from wood scraps.

[@Simon-dm8zv]

@@yutian5884 Exactly. And famous mid century furniture pieces are currently worth A LOT more than they ever were.

[@jgbailar]

Yu Tian oh here we go again with the delusion of “stuff that holds forever.” This isn’t the same world anymore, all you would achieve by paying more is just paying more. Beyond quality, there’s the problem of hype cycles and the speed at which culture moves-there is nearly nothing permanent that can be produced today and the only reason we cherish the old is because it tells us the story of another, simpler time. What could be worth investigating though is products that can either be adapted / exchanged / repaired and hopefully retain or -let’s be crazy for a sec- gain value over time…

[@jgbailar]

That’s not really the case anymore. Furniture designers themselves are already well busy ripping each other off. IKEA hires some really capable people nowadays doing some amazing work.

[@ravana1618]

Their Indian products are not fair business but still promote as it is...

[@jayhubble8731]

Why not just allow consumers to bring back the broken chipped warped cracked plywood, glass metal and plastic products back to Ikea after 10 years for recycling BY THE STORE. Grind it up and stamp out the next version of what ever is in style. Most of the products are landfill in 10 -15 years.

[@Paulkjoss]

Nice little video thank you.

[@meetkelvin4272]

Great video

[@FinancialShinanigan]

Wasn't born on a farm but my company will be called YKII

[@cooper6192]

7:37 what is he trying to measure?

[@023hw]

Just put together a Hemnes a few weeks ago. Smh.

[@jegor571]

IKEA is a company, which claims to protect the environment, but simultaneously finances illegal logging in Eastern Europe. Kamprad would be proud of you guys

[@BeeRich33]

IKEA: Swedish for Allen Wrench

[@Lord_Falcon]

Wrong, Sweden's biggest export is hot blondes.

[@xelefonte]

An advertisement video for IKEA.

[@Green4CloveR]

Millennials and GenZs can’t afford homes or apartments and therefore furnishings. How can IKEA expect to grow?

[@MikVision]

Yeah they are "sustainable" by replacing parts that used to be made out of metal with plastic ...

[@NeverMetTheGuy]

Meanwhile they worked with, at least, my MBA programme and then used ideas our cohort came up with; we have yet to get ANY mention.

[@nikolaisafronov3452]

There is big second hand IKEA market.. so the "few-years-furniture" is bs

[@samiehm686]

1:57 Isn't she from Sweden? I thought they pronounce Ikea like: eekia !

[@blackkissi]

well yes. But as with my first name, I pronounce it differently if I speak Swedish or English to minimize the confusion.

[@happyswedme]

She says it the Swedish way at 2:14 and as David said its pretty common among swedes to pronounce names differently depending on which language you speak, myself included. At 1:57 she tries to say it the English way but it sounds weird because of her thick accent.

[@xanlysphynx8839]

Does that lady have a Adam's apple so confused

[@_Kiren_]

Everyone has one. It's generally more pronounced in males. But seeing it on females shouldn't be more confusing than seeing someone tall.

[@socialistsolidarity]

I don't understand this terminology "sustainably managed forests' when trees are being cut down. Can someone explain? 🤔

[@huggekarlsson]

As we do in Sweden, save 10% of Forrest when felling for beetles and species. And for every tree that is Cut down you need to plant and be sure that one grows back- it’s the law. Not all nations have that.

[@socialistsolidarity]

@@huggekarlsson Thanks for explaining. Cutting a tree down and then planting a new one doesn't make it sustainable. Yes, it offsets the carbon slightly, however, trees take up to hundreds of years to grow. Most companies like to greenwash their image so that it appears they are doing something to reduce their CO2 footprint.

[@huggekarlsson]

@@socialistsolidarity It is not something negative??? At least they do something? And it is not all they do for the environment. It is better then having some shady supplier?? It can also be FSC certified

[@nicojoshuas]

Sweden: IKEA, ABBA, Greta, Pewdiepie, Zlatan Ibrahimovic

[@akotochris]

is that adams apple?

[@vondahe]

Yes! 😳

[@user-ii2kq5fh7v]

Hello Ikea, are u treating Korean workers like you do to green?

[@evanodriscoll1187]

For Bloomberg, these are really poorly done. Your journalists are amateur.

[@imiy]

By using illegally cut woods in Ukraine

[@imiy]

And in Romania, apparently

[@KingDenvon]

IKEA is the most disappointing furniture stire ive veen in. Everything they sell breaks in 3 to 5 years. From wooden tables to couches that rip apart. I know one thing their future is grim.

[@weareorigin]

I ordered a table, a month in advance for a birthday party. Ikea couldn't ship it out in time. Online buyers be ware.

[@Professional_Youtube_Commenter]

nobody cares about your stupid birthday

[@tedbo1819]

Wasn't there a Nazi connection, or am I misremembering?

[@imiy]

Everyone had Nazi connection. It was such a huge thing in the dat

[@nullfield6514]

Cheap fall apart hollow products, will never buy anything made by them again

[@a4andrei]

Besides the furniture, they also sell other stuff like cutlery, plates, pots & pans which for what they cost, are absolutely excellent. Most likely not gonna last a lifetime but almost nothing does and for the price, it's beyond acceptable.

[@МикитаАнтощук]

My ears bleed when I hear I-KEA. Here in europe we do say Ekeja

[@fromhigherground4272]

Tomato/tomato

[@gus473]

Potato 🥔, po-tah-toe 👞 😉✌️

[@patrik5123]

As a Swede, I'm gonna disagree =)

[@nunya___]

That's weird. In English it's pronounced Ikea just like Ivan or IHOP or Irate .

[@coreytaylor447]

its hard to see the furniture as anything but 2-3 year products when they rarely last any longer lol

[@user-xg6zz8qs3q]

Pawnshops my friend! You can easily find quality furniture from the 50s to the 90s for cheap, cheap, cheap! Ditto with power tools, video games, bicycles and appliances. Pawn shops are SO underrated

[@lolo_bird]

This just isn't true, though. My parents have ikea bookcases that are 40 years old and flawless. I have a second hand baby bed which had several previous owners and is still going strong. Etc, etc

[@WallyTony]

They still use North Korean prisoners to harvest teek for their furniture.

[@TomekSw]

Those big eyes. 😍