How Jon Buscemi Survived Being Sued By NIKE And Sold 100K Sneakers | Blueprint

[@mastamere]

Please, never stop this series, it is so inspirational to people that are trying to make it in unconventional ways. THANK YOU!

[@akshe2121]

mastamere I agree completely!

[@mrpeoriasmd]

For sure

[@Evolmusicinc]

mastamere 💪🔑

[@danielhenderson8446]

This dude is my type of peoples...

[@myjizzureye]

I made it with your dad in unconventional ways.

[@Iamfly_100]

From someone that’s trying to start a brand. This is by far one of the most influential and motivational blueprints I’ve seen.

[@SirKnyteVibes]

It’s not about what you know, it’s about who you know...

[@ElisPalace]

Dknyte100 it’s not what you know, it’s who you know*

[@pimpleneck79]

Very true...

[@Thinkableness]

Entertainers serve entertainment which is valuable

[@haileybolton6908]

Actually it's not who you know, but who knows you... You can know anyone you want, but if they dont have a reason to keep you close then what does it mean???

[@Tingting112]

The moral of the story: Its not what you know its who you know.

[@alexmathewmendoza]

This is probably the best content that Complex is producing right now.

[@carlosdejesus7970]

I can't believe I watched a 27 min video on somebody I never heard of. Great story tho about your come up🔥🔥

[@gigngamer]

same shit here

[@waywardchild3380]

Carlos DeJesus hahaha me too. I think this a genuine story. I don't like listening to success stories because I think they are glorified.

[@thehoov6672]

Clearly you ain't into high end fashion sneakers then. Stick to Nike's bruv.

[@reggie4499]

Loool for real mad inspirational 🙏🏽

[@OhhFlawzy]

Wow it was so interesting, I didn't even know it was 27 minuets! Thought it was 10 until I read your comment

[@AlexPallaresN]

Big fan of the Buscemi brand, but first time I've heard his background story. This guy is legit. Hard worker. Now I need to go back to work in order to buy a pair. ;)

[@yancynunez5387]

Alejandro Pallarés Nadal hard worker or good connections ??

[@jetlag1930]

This guy made friends with the right people. I need better connections 🤔

[@jopilot4126]

Jet lag WERD THE FUCK UP ME TOO

[@EduardoGiunta]

YOU WONT FIND IT IN OTHER PEOPLE, YOU GOTTA BE THE CONNECT. YOU SHOULD BE THE PERSON I WANT TO CONNECT WITH, NOT TRYING TO FIND IT IN SOMEONE ELSE LIKE A LEECH. YOU GOTTA HAVE SOMETHING TO OFFER TO OTHERS, TO GET FROM THEM IN THE OTHER HAND (LIKE A NET). IT ONLY SHOWS YOUR WEAK UNDERDOG PERSONALITY IS, THIS GUY ON THE VIDEO DID A LOT FOR HIS OWN FIRST, NOT ONLY CONNECTIONS.

[@EduardoGiunta]

lol Im not even european you ignorant peasant, Im american too, from brasil actually. Instead of reading in a motivational way you were frightened by my message. Other people wont make your life, you gotta do it for yout own. oknow im outta here, toodle to you bitches

[@leftkeyentry]

You are the average of the 5 people you spend the most time with. Surround yourself with people doing better than you, you will find yourself doing better. A rule of every success book. This stood out the most to me in this video, he surrounds himself amongst the right people. And he goes for what he wants.

[@glennparker73]

I noticed he said “a good friend of mine” numerous times Believe what you want but it sounded to me like he was great at dropping names, how many were good friends of his is anybodies guess

[@sociald421]

Ok so I realize plenty of people watched this and thought..Wow ..so inspirational ..what a genius..hardworker..hustler..go getter...etc. Maybe its just me but I saw something completely different. All I see is someone who didnt finish college.. got his first big wallstreet job with no experience and admittedly was handed the job...lost said job...packed up and moved in with his friend the millionaire pro skater to sleep on his couch...was HANDED another job...by another friend....at a multi million dollar company.. quit that job...started a company whos biggest success came from ripping off a Nike shoe..which went out of business once they could no longer sell said shoe.. started his own company ..whos biggest product is ANOTHER RIP OFF..this time of a bag...Oh and also he "designed" a leather tie..a gold dog leash...and a piece of leather for douche bags to hold their 8$ latte in... Had he been raised in any other country in the world..he'd of starved long ago.. only in america ..land of nepotism and douche-baggery..Where a 42 year old man can use the word "dope" and dress like a 19 year old and no one thinks twice about it.

[@jauanbizzle4724]

100,000,000% FACTS!!!!

[@charlesmaclelland891]

Yeah sounds like this fat Fuck just made it cause he's a rip off with wealthy friends.

[@radiradev2574]

I think exactly the same,and it so true especially the part...this can rised only in USA and maybe 2-3 countries at all

[@patrickallen4789]

Only allowed to hit like once. Otherwise, I'd still be hitting it!

[@kurtangle5214]

Its great being white in America !

[@mrclassic215]

First off congrats on your new Def Jam venture, second this has to be one of my favorite series on KZbin. Keep it up.

[@anthonywelch9999]

It's funny to me that someone who was so heavily influenced by hip hop does not show that hip hop diversity in the corporate office referring to the staff photo...but with that being said, as a designer myself I'm very proud of his personal success story of obstacles and necessary transitions to success. For that I salute him!

[@4of5JT]

I'm not a sneaker head/fashion guy by any means at all but these stories are so offical and motivating to keep grinding. Noah your interview style is top notch , I really appreciate your thought provoking questions that even makes the interviewee really have to think. And the best part is alot of the people you interview i dont know who they are but after every interview i look them up. Keep them coming!!!!

[@notthatguy2753]

Little notes that pop up "Get lucky" "Get lucky" "Dress nice" "Get lucky"

[@ohiowhitehall1082]

Idk how this is a come up... dude was connected EVERYWHERE .. was waiting for him to say then i was given a small loan of a million dollars

[@patrickmiller1674]

Thank yooouuuuu. Career dickrider.

[@McCloud23892]

ohio Whitehall you nailed it, I was waiting for it too. Lol

[@B_____W4RE]

ohio Whitehall first you have to get connected everywhere

[@TELLMEWHOYAGOT]

I'm sure that small loan is in there along the way, but it wasn't a loan. When your rich friends and connections give you money free of charge it's not a loan. Pretty sure he used small contributions like that to create samples and initial inventory.

[@vzearchitect]

Wiw... I'm do glad I stumbled upon this Channel. Yes, this is LIFE. Never stop the hustle! !!!

[@ruppedogg]

Awesome story, very well filmed and smooth edits. Also props to Mr. Callahan-bever for doing his homework and demonstrating a momentum-driven interview without detracting from the subject's limelight. A unique skill to be sure; great work to you and your team.

[@tobiaskokanskyandersen8643]

Netflix should make a movie about this guy making it big

[@waspywasps]

If Eric Koston lets you sleep on his couch, you're already set with connections. This guy didn't have to try for any position he got

[@davidh4613]

True

[@DdDd-zo2ll]

Dave Matthews band poster in the cut!!! Hell yea!!! Whatever happened to tunes like that

[@yzzo84]

Don't Drink The WATER!!!!

[@KeviNeemzVEVO]

This is awesome @Complex Hustle. I hit subscribe soon as I discovered this. NEVER STOP!!

[@zaviz581]

Great and inspiring story but at 11:58 when he say they walked into Nike and they immediately dropped the lawsuit if they were a bunch of black guys we all know how that would’ve turned out

[@martineli312]

Reminds me of when dapper Dan got sued out of business. But the privilege worked in his favor it all ended with a handshake👀

[@DigitAllHD]

zavier phillips I don’t see it that way. I think they entered the meeting humble and wore their love for the Nike brand on their sleeves. It wasn’t about, “Yo, let’s make some lame copies and get rich quick”

[@dejonsavage94]

DigitAllHD they obviously played their hand well. Not to say it wasn't smart but we all including them knew what they were doing lol

[@Zwpz]

Stfu

[@caplewood3628]

Always with the victim status

[@abdullahiamir6789]

Can we give a round of applause to this interviewer, literally the best interview skills I’ve ever seen. We see you bro 🙌🏽

[@chrislrob]

This guy is a good interviewer. I know few of the people that he interviews. I often don't care about the products they sell--flipping sneakers, for example. But I am regularly drawn in. Good job!

[@nhlanhlazwane9465]

It's hard to compete with people (brands) with a USD 1,000,000,000 budget along with mis-management of the business. Truth hurts

[@davidfoley5817]

This guy seems so down to earth easy to talk to and obviously a killer in the sneaker game 💯❤

[@anthonyghs136]

Stumbled on this... Great interviewer... Showing this to my sales staff Monday

[@horseheadmelvin]

Started his career by ripping people off on Wall Street and then continued by selling overpriced shoes- American success story. I'd rather hear about someone who makes the world a little better.

[@californiahandball]

With out knowing him, part of his story is luck yes! But most of his success, is his willing to take chances on himself. While bringing a humble and positive attitude, he genuinely seems like a good guy. Good for him for following his passions.

[@zucc9319]

His palms are sweaty, Knees weak, arms are heavy, there's vomit on his sweater already.............. Jon buscemi

[@HaHa-ij2bg]

Binding of my life i clicked read more then i died

[@wubzybeats4533]

Binding of my life Seek

[@wesjanz]

L

[@jjavo1223]

W

[@oscarpatterso6254]

Oops there goes spagheti

[@Yamazaki112]

From the views of this video I can tell people are tired of being sold overpriced luxury. Now the real question is how do we make people a fan of affordable quality clothing that expresses who they are as an individual.

[@KCCCX]

yowseph Dapier affordable isn't exclusive usually.

[@louiswilliams984]

Campbell Kason Unless it’s a niche’ brand with a unique aesthetic directly marketed to a certain demographic 😏 Huge corporations are reactionary. They’re slow to make adjustments. It can be done.

[@dejonsavage94]

yowseph Dapier a wise saying goes it isn't usually the product sells rather than the story. Which is why the head of most of these high end companies are generally likeable people who can make anything sound good and simple.

[@nathanphipps2708]

golf wang for example

[@khaliqspruill8284]

So basically have connections

[@jopilot4126]

Khaliq Email “it’s not what you know it’s who you know”

[@amaldc-brc]

Learn to I make connections, keep connections and use them properly !

[@brandonguerrero0614]

Literally the most useful tidbit of information I learned in HS. And from my PE teacher.

[@LuisCasstle]

If you have nothing of value to offer, it doesn't matter one bit who you know. You have to be able to contribute first in order to make connections.

[@jonathanperez9334]

It’s not about what you know, it’s about who you know...

[@kjmartinez8599]

Wow! I mean fukkin wow. Some ppl will NEVER know how good they got it. Broker at 19? FOH! The Privilege is REAL! I know so many dope artists whom Never got a shot let alone like this guy. Wow

[@m3consulting212]

College dropout getting all those breaks... I'm glad he came clean with everything. Our people need to know how most of these guys made it to where they are... They were simply given opportunities. He took full advantage of his opportunities that were given to him.

[@XxBallStarSwaggerxX]

FOR REAL, he had no experience at all for any his jobs, it's crazy the way shit is setup for some.

[@bbkg1979]

I’m real conflicted about dudes journey. I’m happy for him in one sense ya know, salute to him for his blessings but... WTF all of those opportunities and the NIKE lawsuit going away ( yeah they found a loophole, but still)

[@McCloud23892]

TrYfecta Records MDK his ass lol, well phrase, the truth hurts. 👍

[@jauanbizzle4724]

100,000,000% FACTS!!!!!!

[@AyikosMedley]

A good watch ! Not everyone with these contacts and background are making it out here. So props to him

[@JoeOh100]

respect... not many successful people admit the role luck plays ..luck is where opportunity and preparedness intersect!

[@nmr3647]

J Oh what preparedness. he said he didnt know shit.

[@The20_er]

I always have to respect someone's hustle and ambition. this guy has incredible work ethic but the moment I heard he worked for Wall Street I already knew that half the battle was won. That within itself gives you access to tons of connections that most people don't have. Even when he failed, he still had the luxury of knowing people from The firm who can give him Capital if necessary.

[@louiswilliams984]

Yeah I peeped that too. He was gonna make it regardless because he had the capital and the eye for fashion from the jump

[@louiswilliams984]

Oh! Not to mention the private equity firm that got him that BAG! And his product started off sitting next to brands in boutiques like Rick Owens and Raf Simmons.

[@oraromaochi5584]

TheSolesOfTheWorld luck played a big part as well.

[@davidshelton7104]

TheSolesOfTheWorld Which is why I went to the comments 2 Minutes & 30 Seconds in. 😒Oh you just so happen to get "influenced" by Hip Hop and managed to open your own successful shoe line? Get the Heck Out of Here!

[@realfaithlife2104]

Great interview. His overnight success took years...literally. Outstanding!

[@Mike_Mill]

Best interview ive seen in a while

[@ricojacobs6530]

Awesome interview! Love y'alls content and now a new subscriber!

[@tunafish808]

Interview was outstanding! Buscemi is gangster!

[@zapantalambda]

far out. this video hit me like a bus. watching it at exactly 02:14am syd.

[@DrSlipstream]

This feels like an interview with someone who designed a viral-meme equivalent of a shoe that pop culture just happened to latch onto for a short time. Or interviewing a celebrity who's famous for some reason but nobody's really sure why.

[@TIM51314]

Salute this real HUSTLER!

[@justicewarrior9187]

Best and most honest interview of a entrepreneur I've ever seen!! Equal to Musk interview!

[@markherron749]

That's the chance no black 20 something gets ...no hate but we know this as blacks...we don't get that shit.....kind of chance...wtf..no experience never designed a damn thing...come on man...

[@Trust_TrYfecta]

Billy Lee, no I wasent I was talking to guy who's comment disappeared. I appreciate you asking vs assuming. Having said that, I saw your being president comment. And I believe the perception is wrong...see we don't want to champion a society that's blatantly reaping the benefits of our principal...fact is the shear gall and audacity to ignore the principal...then act as if the interest incurred was pure hard work. That's absurb on all levels. So if you can't comprehend, or choose not to comprehend that's on you and this dialogue will end after this maxim is posted.

[@TheFamous35]

The Buscemis are the only shoe I would buy at that price point if I was loaded.

[@oleboigotbeats4593]

Cool dude 💯 I thought he would be an uptight European dude... but he’s humble and curses in interviews 😂 I definitely need a pair of Buscemi’s now I’ll support for $1000 I hope he’s in touch with donation organizations

[@nicknack8459]

A rich man once told me, "nobody cares about what shoes you are wearing except for broke people".

[@themayor6180]

Love the blueprint series.. Super dope. Learn hella shit too.

[@EdwardOrnelas]

What happened to this channel?? I follow you guys on twitter but you guys haven't posted since july. This is one of the few channels I always looked forward to daily.

[@jttp362]

This was one of their best interviews

[@_christianlowe]

great content complex

[@porcelainbeatsofficial429]

WOW THIS IS AMAZING! Thank you Noah, Thank you Jon! Yeah you should keep doing this thing guys it's the best!

[@mltpodcast9608]

This is where we want our interviews to end up one day

[@cripknuckles9112]

Connections connections connections !

[@dominicmayes5577]

I remember all those shoes growing up I never knew he did all those.

[@THEBEATISMONEY]

Dominic Mayes same

[@marcoacosta9384]

This really inspires me, i am starting my own shoe line 100% handmade in Los angeles, hopefully one day i will be in the shoe

[@patrickmiller1674]

Little tip, make your shoe vegan. You wont regret it. All this high quality leather shit is quickly falling off

[@patrickmiller1674]

Real boxing Fan1 many shoes one the market are already vegan. Duh.

[@gabrielwhiteford2377]

They need to get Virgil Abloth to do one of these

[@relafps]

" all his " designs " are " unoriginal hypebeast bullshit " "

[@EASMEDIA]

not yet.

[@PipeGaming3]

Their is a interview like this just gotta find it , I watched it last month

[@wealllame]

virgil is a heck

[@allstarprintlab2675]

Gabriel Whiteford Virgil is trash ass hype

[@leebertolo3698]

Very inspiring, Great video.

[@techychef]

Great interview, never heard of this guy, on my radar now...great series!

[@philo4530]

Nice and inspiring interview, especially about how Gourmet handled the Nike situation. I was looking at the background and I was like "Is that the Dave Matthews Band cover?". Does anyone know who designed that artwork/cover??

[@Xander1115]

Wow! So inspirational, love this 👌🏼

[@fashion4thesole409]

Really enjoyed this

[@notarookee778]

Anyone who fails to question the sanity of someone paying $1,000 for a pair of sneakers needs a reality adjustment. Are they available in 'widths'?

[@wealllame]

some people just have the money for it.. if you make 20k+ a month you can afford close to anything. Its still crazy tho

[@bobo42024]

Yeah retail on designer shoes are ridiculous but I have bought a pair of Prada for $120and some Alexander McQueen for $130. Cheaper than Nike AIR Force 1. You just gotta know where to look. And yes, they are real.

[@MrxPacklex]

bobo42024 where u shop?

[@Brandonzambrano1319]

Idk why but it is so easy for u to tell someone what to do with their own money. Why don’t you shut the hell up and go get some money ? Maybe you could afford $1,000 pair of shoes instead of talking shit online 😄

[@rayreeves4681]

When you have millions of dollars like bieber, diddy, or jaylo, a grand is the equivalent of less than $100 to you

[@mygalaxy7051]

Feels like he's giving you the blue print more then a interview I like it

[@two5four270]

Had a pair of Gourmet in 08 . Bought them in the Uk . Was wondering what happened to the brand . Interesting interview

[@TyhlerNovac]

The host is cool as shit ... Mello ..

[@user-ih6jq1wy2x]

Utterly amazing. Brilliant insights into a visionary. I'm coming to work for you Buscemi.

[@Yocannon]

Thank you for this.

[@henryezeibe6568]

It so funny how a culture from a maginalized and stigmatize people for century has managed to create something so power as hiphop that has contributed to the sucess of people from every race and yet this people can't claim full ownership or props for their genius.

[@Guccithreat]

Great video!!!!

[@KpopNiDontStop]

People talking about how he was handed everything... but there are people that get handed everything and they lose it all but not Jon he did it right.

[@noahmorrelljr.999]

I love this series.

[@hip360hop]

GREAT interview

[@hugoj1129]

Mans going to wear dead yeezys to John buschemis place

[@nycnyc7451]

Where do they make these products ?

[@aaroni5074]

5:39 the black kid was in that movie Kids I think.

[@DigitAllHD]

aaron i His name is Harold Hunter. He passed away years ago. He is legendary in skate culture. Look him up. Long live Harold

[@aaroni5074]

DigitAllHD so he wasn’t in Kids?

[@DigitAllHD]

aaron i Yes, you’re correct. He was in kids. But he was so much more than that one movie.

[@EbayKirk]

I really wanted to know how he financed the sneakers from the start and how many people he had crafting them.. dope series tho!!

[@CHiLECHiLL456]

loved this 1

[@nftdestin3821]

Love this guy even more. Bought Gourmet back in 2013 and have been a fan of Buscemi for years. Cant wait to be able to afford a pair of Buscemi lmao

[@TheTruth-uw9lo]

The moral of the story is, it's who you know that helps.

[@Gio-nl7eg]

What adidas are these? 13:01

[@DimitryDino]

LOVE THESE

[@amaldc-brc]

Having connections is half the battle. Keeping them and using them correctly is the other half. I️ respect the hustle however way he did it, he made his brand and it is what it is. Do I️ like the shoe? No , does it matter ? No Lol Is he a culture vulture ? I️ guess , but considering that’s what he grew up around even I️n rich Long Island. Apparently that was the culture there for the kids and he just used what he knew. Obviously he’s privileged he’s from white rich Long Island as he mentioned. Should you model your life after him? Fuck no you’re not him. It’s a great story and we can all take something from it.

[@daoud1608]

Amal Handley I think it's more than half the battle. That's why you always have somebody idiot nephew in a position of power. Yes he literally stole every idea and rebranded it, ”genius steals”. Familiar to the kith story. Puts light on the difference in the struggle

[@daoud1608]

Dapper Dan did it and got sued. He walks into Nike and they go ”oh its a good ole boy” smh. Come on

[@berto3745]

Bravo!! I need to work for Buscemi!

[@onlineidentity6826]

I have utterly no interest in the fashion scene and yet found this utterly compelling to watch !

[@jayizzett]

I was a broker working on wall st. He tells you nothing. All lies.

[@jayizzett]

I sold like 15k shoes in like 1 trade show. I think you would remember those details if was legit I'm sure you would have told the story a time or two before

[@buckodonnghaile4309]

Jay Izzett I'm guessing it was a boiler room selling junk.

[@staycompassionate3811]

Black culture is amazing...

[@charleschase559]

Say it again

[@lawabidingsportsman678]

king sire ... only if you black !

[@nikeboy8826]

yea but this WHITE man did it himself..something kanye tried and failed at with "pastel"

[@SeanBlaque]

This is so dope!

[@WantTeaBag]

so every product he makes is based off another brands? :/

[@callumbeefboy3920]

WantTeaBag he's just copying completely

[@kamakazi74ghost97]

Yes

[@aLgProduction]

I love this stuff ( interviews) great great series

[@BoMoSo]

okay! The love for the Hermes...... DANG this dude is on point!

[@Yikes516]

Sneakers are ugly but I respect your hustle and vision . Good luck wit your brands

[@Sesamestreet9080]

Yikes516 beauty in the eye of the beholder

[@Yikes516]

Sesamestreet9080 indeed

[@999across]

While funny the fact that you named the sneakers "cease" & the other "desist" could have been a nightmare as it only serves to prove the infringement claim by NIKE.

[@alexjjgreen]

How to be successful: 1) Be born upper middle class 2) congrats...

[@kamakazi74ghost97]

Rich

[@KpopNiDontStop]

Don't think that there are people from the bottom that made it a lot of em.

[@jellyfly3]

12:57 what are these shoes??

[@AKAPAD]

Yooooooooooooo this is crazy. How have I never heard about this dude. #Savage

[@JudahAwaken7]

Such an inspiration

[@Drayonis]

Hired on wall street just like that. No black man could be so lucky. Smh

[@amirbarzi5174]

This is inspiring me to become successful thanks

[@Bluestees]

Great video