How Lego Reinvented Itself

How did Lego the company reinvent itself? Did the Lego movies save the brand or was it the Lego Star Wars?
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[@TheInfographicsShow]

What was/is your favorite LEGO set?

[@ozzylad1236]

The Infographics Show: I loved the Big Ben set, it looked very imposing and cool ahaha

[@spectre9078]

X Wing

[@nofrizalbondatama116]

Lego city

[@itszandru5736]

Lego city

[@linandy4739]

Lego LAAT dropship with ATOT

[@astro8701]

You guys are complaining about stepping on lego bricks. Do you have any idea how much it hurts to drop the set you have spent 2 hours working on, or see it get dismantled by a toddler?

[@mlpaut1sm]

It is still not the same as our enemy, the CLEAR lego brick.

[@TheAlienzproduction]

Startin to sound like president business here Astro!

[@BrimSt0ne28]

This is why duct tape was invented. Toddlers think it's a toy and they aren't strong enough to break it.

[@lihammieplays8792]

No. Because I was that toddler

[@mediocrejojo9045]

But what about the pain when you accidentaly step on your dogs paw tho?

[@InvestingHustler]

LEGO brings back so many childhood memories 😅

[@probrobosnian]

*steps on lego* There is ur childhood memory

[@sodaking6858]

The Taj Mahal you know you've made it if you can build this magnificent set

[@rickfish4527]

Me to

[@megasonichunterramirez3231]

Like steping on them!

[@Haz_wizZYT]

Me too

[@ajwelsh3191]

As a kid I’m pretty sure my dad had to fight the urge to beat me every time he stepped on one of my LEGOs.

[@Uncheckedknight]

Yeah me too

[@terrygrossmann2295]

When my mom found a lego laying on the floor she would throw it away

[@mrcrazychickengaming7918]

@The Mad Atheist lol

[@jimmywilkie7561]

LEGO not LEGOs it is a plural & singular word

[@azerefendizade6017]

AJ Welsh Poor father he only told you to clean them up OK?????

[@polish_filipino]

_They rebuilt their success by making it hurt 3% less when you step on a lego_

[@dummyaccount6176]

I never expect you to be here!

[@TheInfographicsShow]

Lol

[@leemoore5693]

Ha LOL

[@gamingfury8525]

lol

[@Longchain69]

Funny as f***.

[@budgetbajur]

I'm currently looking at all my sets with a tear in my eye

[@V0RTA]

Healthy, quiet play. What if someone steps on a lego?

[@TheInfographicsShow]

😱

[@V0RTA]

Coincidence?

[@unintelligentpieceofhuman9658]

@@V0RTA it's not quiet anymore

[@gameswiththesergeant7268]

the kids learn a lot of new "words"

[@Lawn_Clippings29]

Then they die of course

[@big-bonkin-head1034]

Who else is 18 and plays with LEGO from time to time?

[@probrobosnian]

I’m younger but I still do that

[@Splashdavap]

I’m 15 and do

[@FellowLlama]

I'm 16 and I don't

[@Mekahw]

I'm 14 and haven't played with them since I was 11 because I used to be in the FLL

[@31415epsilon]

I'm 39 and own a Lego train 😄

[@uselesscontent4869]

Everything is awesome! Everything is cool when you’re part of a team...!

[@V0RTA]

Why

[@arandomcloaker305]

No no no no no no no

[@pepethefrog7381]

Plz stop yourself

[@tairabanzu]

Everything is Awsome! We're livin the dream!

[@pepethefrog7381]

@@tairabanzu no

[@generalkenobi5173]

*Legos should be used in the military those things are dangerous weopons*

[@hugokarlson9559]

ikr!😂

[@potato8975]

DARK YODA Unless if you have shoes. If you don’t, I feel bad

[@lunahetfield]

DARK YODA lol

[@5violin533]

It's too dangerous It's illegal

[@alexrubio1427]

especially the clear ones

[@mikaeleriksson1779]

I really like the concept "first Lego league". Where kids are inspired to create a Lego robot, designed to solve specific tasks.

[@KnightSlasher]

The Lego Movie part 3 looks great

[@avox9306]

*Part 2*

[@killaklown7229]

eat me daddy

[@vincentiscool1624]

were you from inside edition

[@Splashdavap]

Maxamillian Hippo 😂😂😂😂😂

[@potato8975]

Spongebob SquarePants its part two not three

[@itsyourgirlarmani6934]

How Lego Reinvented Itself.. *by burrowing its self in my foot*

[@TheInfographicsShow]

😂

[@itsyourgirlarmani6934]

@@TheInfographicsShow great work!

[@yang3479]

K

[@victorwurtz9388]

Q

[@allinone-ju4iw]

LEGO is reinventing the STEM (Science Technology Engineering and Mathematics) education for elementary and high school students.

[@ThinkerYT]

Legos bring back so beautiful memories.

[@idilxoa9477]

proud of my hometown Billund!😄

[@swifty2550]

Elvira Laursen@god bless billund for this invention,always loved lego❤😋

[@mercury4373]

Elvira Laursen i have collected legos since i was 3 and I’m of Scandinavian descent which is awesome

[@onbodygema9559]

I live on bornholm

[@mercury4373]

oNBODY Gema I don’t know where that is lol Denmark

[@onbodygema9559]

Its a tiny danish island

[@jonsmiths6192]

LEGO. Inspiring the builders of tomorrow, and the destroyer of barefooted parents around the world.

[@ansonhu5997]

There’s an animated story about how LEGO came to be

[@klykzx1813]

Theres already one

[@bigboss6861]

It was made in 2012 but its good

[@callmeseeker7987]

That's some pretty EPIC music playing in the background.

[@ButFirstHeLitItOnFire]

To this day, I ADORE the original bionicles. A damn shame the reboot fell through. I literally teared up when I heard they were coming back.

[@dylanwhite3383]

im 22 years old and i love playing with Legos

[@oldboyneverrichagain1113]

*I own a huge collection of legos(346 to be exact) and they are all massive. I didn’t have any more space at home, so i took some to my grandma’s house.* *Some of them are from 11 years ago so they are pretty rare and you can’t find them anywhere now.* *I am 14 years old by the way.*

[@WhatDoesntkillYa]

make more videos like this so when people have interviews, they can find out a lot about the company they applied for.

[@supashep1]

Growing up as a kid in the 90's you had to use your own imagination to bring inanimate objects to life and push toy cars around. Now every kid has a tablet.

[@tonynasaofficial]

Hahaha we had the n64 though?

[@ayanochikuza9617]

Lego was 80-90's kids fornite

[@polishjap]

Just hope Lego doesn't make any Fortnite Set.

[@polishjap]

@Xacc /TS/ oh yea I forgot. My childhood is ruined.

[@lasaint6]

Please don’t compare Lego to Fortnite. Insult to Lego

[@mikeynewPFF]

@@polishjap they made overwatch lego, so it's probably gonna happen

[@charlieme5150]

I played with legos in the 80's and it never influenced me to embarrass myself by doing some stupid dance out in public.

[@anjulikamins6420]

Legoland California is truly awesome, not going to lie my family took this into our consideration when we moved out to SD

[@petercarioscia9189]

I'm 33 and I don't play with Legos anymore, but I love playing with Legos with my nieces. Do many memories from my childhood :-)

[@TillPeaceSarah]

Our buildings will be all legos in the future

[@finnrissa4594]

I used to make everything with LEGO’s they are amazing

[@dfgchjhkbnl]

Was just playing LEGO Rock Raiders the other day, so good!

[@amnmusic3251]

Most painful thing to step on.

[@charlieme5150]

That's how my grandma died. To this day I regret asking my parents for some Legos. I miss you Mimi. R.i.p

[@ilkkarautio2449]

Hell no! I once stepped on acid that was spilled on floor, i have never been more hurt!

[@Lawn_Clippings29]

I killed a bear by making him step on legos Get on my level

[@victorwurtz9388]

A

[@cy4n_knight_q8]

This video brings bsck so many LEGO STEPPING memories

[@l0k0lightning51]

Lego's first challenge they had to overcome when they were first founded was the onset of WWII. I've been a fan of Lego since I was 8 or 9 and still going reasonably strong today. That one dream about lego that I had when was 7 or 8 changed everything

[@BrimSt0ne28]

Sprint, agile, and Devops development life cycles are the like the most talked about factor in revamping companies not typically prepared for expanding markets.

[@Lawn_Clippings29]

I caught a bear by making him step on legos. I used the Batman mask.

[@Discosaturn]

"We're gonna build a Lego wall between the USA and Mexico and we'll make Denmark pay for it." -- Lego Donald Trump Figure

[@tairabanzu]

LOL

[@sodaking6858]

I swear some say there gonna make a movie about that

[@TheSurviver72]

😁😁😁

[@ihavetowait90daystochangem67]

Lego: Daniel Bionicles: The cooler Daniel

[@jacobmcgee2053]

YOU ARE LITERALLY EVERYWHERE AHHHHHH

[@dummyaccount6176]

Hey

[@zhaira9361]

*Here's an idea:* Since lego is made from plastics why not use used/old plastics and recycle them to legos? :)

[@mystical_esp]

Basic, short, and good title and probably good video too lol

[@TheTechPianoPlayerKid]

As strange as it may sound, I still play with Legos today.

[@thenetwork4345]

When I step on a Lego.... Thank god it's the original wooden ones- (Wooden duck screams)

[@johntaylor4013]

Finally a video i can relate to! I design plastic injection molds.. they're for the medical field but its still cool to here something about IMMs on youtube! Also i love lego!

[@rvoight92]

Lego's were one of my favorite toys when I was a kid. Now sets are go to gifts for my nieces and nephews.

[@xleshens1385]

If you have never played or seen a Lego brick as a child, you don't have a childhood...

[@ismoketwojointsbeforeismok5882]

X Leshens I think if they’ve never seen a lego brick they were probably kept in a cage as a child

[@Brick-Life]

not everyone has access to LEGO because their country might not have had them or they could not afford it.

[@general_web5169]

@@Brick-Life i was about to say the same thing

[@unintelligentpieceofhuman9658]

@@Brick-Life then there is no childhood

[@theready4fire]

When i was a kid my dog ate a couple of my lego bricks and it pooped out rainbow colors lol.

[@hemipemi]

This is a transparent lie.

[@branstorm]

Would you rather protect your house with cameras, or Legos? I choose legos!

[@scooterking136]

that is some very intense backdrop music

[@greenpokemongaming6165]

the best part of them was when you got scars from stepping on em

[@cardiv5zuikaku944]

Ah memories. . . . . . Also i know it actually a Family version of mine when you step on it.

[@probrobosnian]

LEGO = Worst enemy to your feet

[@dressmeinapathy]

Said a Lego

[@mlgprez8498]

BRING BACK THE INFOGRAPHIC POLLS, I loved taking those.

[@devonkeeler9368]

The sound in the background is odd but I love it

[@bharatAV]

What about the pain you get when you step on them!

[@TheSurviver72]

Lego was my favourite childhood toy. I could lose myself for hours building cars and spaceships. 😊

[@funndude3389]

When you drop a clear lego piece on your carpet

[@checkmattor4235]

1:27 “and build a new 24 757”… i thought he was gonna say: “ storey high building” XD

[@bradleymathie1167]

Used lego recently to prototype a coil winder for a project. Mindstorms original... I once done, modelled and 3d printed it.. Its still common for such uses... rapid prototyping

[@jonwallace6204]

Lego is a great toy, pure creativity and super durable.

[@ThinkerYT]

They are probably working with the military to construct Feet-destroying Lego mines. As if it wasnt bad enough already...

[@stickbar_]

Make a Clutch Powers sequel please.

[@pepetheleaksta6456]

Dislikes come from mega blocks buyers

[@sum1umayno946]

The real heroes of lego was Bionicle in 2001, the reason why they got canceled in 2010 is because the directors of lego thought the story of Bionicle was gettimg too complicated and not appealing to the younger audience Never forget Bionicle G1

[@cringingtom3847]

Childhood memories... *STEPS ON A LEGO BRICK*

[@AverytheCubanAmerican]

Everything is awesome

[@arandomcloaker305]

No

[@Ladondorf]

When I step on a LEGO Brick, I'm more concerned with whether or not I've broken the piece than whether or not my foot is okay.

[@AlanaArtDream]

Still have some of my LEGO sets from when I was a kid

[@Reggie757]

Had both legs amputated due to Lego related injuries.

[@totalcreativegaming6681]

I LOVE LEGO! Even as an adult I still do.

[@libraryheadlibrarian]

"More lego greater value" the lego death star: M O N E Y

[@MidnightBloomDev]

There is only one thing worse than LEGO... Transparent LEGO

[@Brick-Life]

*transparent clear LEGO at night

[@TheInfographicsShow]

💣

[@ricohmason1948]

Bring back Aquazone! Lego knights, Roboforce, and Ufo. These were sets that as a kid i really wanted. I only ever go Aquazone and Roboforce. The others I would dream about having.

[@evoevannismo8141]

I used to play Legos when I was a little kid. Man it was pretty much fun but I don't really play Legos any more, I'm pretty much occupied with technology on my hands to try to keep me entertained.

[@ZenTeT]

I am 30+ I still enjoy Lego 👍 from Time to time.

[@daredevil6145]

Not even the mention of The Lego Movie!!! Whadda Hell?

[@Renkencen]

I thought this video was going to mention that during their decrease profit, they resort to licensing brand like Star Wars that put them back afloat!

[@uselesscontent4869]

I LIKED AND SUBSCRIBED!

[@TheInfographicsShow]

👍

[@Jakob.K03]

and shared?

[@ultimatebreak827]

@@Jakob.K03 ok lets be real who actually shares videos

[@Jakob.K03]

@@ultimatebreak827 i mean. Really depends on the video

[@eightjake6211]

There's always that one aisle in Walmart or Target that's just all Legos in the toy section

[@JuicyMexican45]

I remember I had a collection full of legos and my little cousins came and knocked them down accidentally i lost a few parts and gave up rebuilding them.

[@Hucklefart_Dinklejartin]

Ive loved and collected legos for as long as i can remember

[@airgregone]

There are so many cool lego sets: star wars, Indiana Jones, Back to the Future, Jurassic Park, Ghostbusters, etc ... without forgetting fireman operation center and Police central facility Lego is the toy everyone in the world played with it even the Inuit ^^

[@whatever-in6kd]

EVRYTHING IS AWSOME..... ANYTHING IS COOL WHEN UR PART OF A TEAM. EvRyThINg Is AwSoMe yaaaaaaaa

[@Uncheckedknight]

Lego will always be one of the top private owned companies no matter what even when they go through

[@illegal.argument]

Imagine LEGO staff talking about batman LEGO Sets in the conference room

[@solvek2196]

We need to start a campaign to get the old voiceover guy back in ALL the videos

[@hwackyguy5699]

'fun for all all ages!' *steps on a lego* Kill me, please.

[@LyviannaXIV]

I always loved playing Legos when I was young. Built totally ungirlish things and modified my Star Wars Lego stuff like no tomorrow!

[@Daniel-vs4yc]

Damn 2 videos every one day

[@guyontheinternet3232]

LEGO was my entire childhood

[@harasen_haras5]

2:35 Something doesn't seem quite right. It's supposed to show something that happened in 1963, but there is a computer, and that computer even had a flat screen... and the LEGO logo looked different back then.

[@Rezurrect_]

LEGO was invented so create the most pain possible when stepped on

[@otavio8566]

Do a video on what makes a bug spray lethal to bugs and how it affects them

[@zachhyde6413]

This comment needs more likes.

[@youtubelikes9996]

Or talk about zombie flies . Yes they are a real thing .

[@sausagepeels428]

Infographics Show! What can you tell about emigration to other countries? For example, from one of many Europe country to USA? What are the most challenges you can face?

[@pepethefrog7381]

The biggest curse stepping on legos

[@Bread_is_good44]

Lego, the only toy that doesn't seem to get worse quality overtime rather get better.

[@julianmcculloch3235]

I thought Lego was for kids, but with the price tags and how complicated technic is. It's for adults too. Good challenges

[@ChrisZacho]

I played with Legos when they required the builder to use their own imagination to create whatever they wanted to build. rather than relying on pre-imagined sets.

[@tomatosoupcan5197]

When the Lego set says "3-12 years" and you eat it in 2 minutes

[@NoOne127]

Lego made an animated documentary on this same story quite long ago

[@realazour5348]

It started off as blocks of wood into a painful thing to step on

[@maukka1545]

I have so much respect for LEGO.