How Lush took on the cosmetics industry | FT

The company has been hand-making soap, bath bombs and body products for almost a quarter of a century but it is only now that ethical brands have become so much a part of the mainstream. The FT's Daniel Thomas profiles the cosmetics company. Read more at on.ft.com/2ScJWhf
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[@kaleidojess]

I'm so happy lush exists. It's such a good brand.

[@shirinchatterjee303]

I believe that its youtube channel showing how these cosmetics are made, especially with actual people, happy people (as far as im aware lol) also increases brand awareness and reputation. I love their youtube channel. The founder seems like such a nice and kind fellow.

[@lefleurdps7336]

The most important currency in branding is trust, their youtube channel is all about that, great work.

[@Kindlylisten3]

*Support the people with money who have good intentions and ideas.*

[@shaniasoon]

amen

[@roxanneconner7185]

I love LUSH, I worked for them for 2 years in the US and they walk the walk. Their products works really well too, not just the fun ones like bath bombs but hair and ranges are also more effective than any others I've tried.

[@ncubesays]

Liking this content FT. More please. More business storytelling like this please!

[@dawnwilson4999]

I too am really happy Lush exists. For years I struggled with Eczema but since using Lush products I've had no problems with it. Brilliant products, but when are you going to deliver to Tenerife?

[@Rose-yj9oe]

I love 💕 LUSH and I will continue to support them ❤

[@fuckfannyfiddlefart]

Are FT promoting workers owning the "means of production"

[@22mae]

And now they're deactivating all their social accts for a very good cause. Let's support this amazing company.

[@bungamawar4049]

can i know whats the reason behind them shutting all their accs down?

[@JuzlaJeffry]

@@bungamawar4049 It's a movement to inspire their customers to take care of their well-being by staying away from constantly scrolling on social media :)

[@ambiambear]

Watching this before becoming an employee! I love that they have human hands working on things, it's another part of why bar soap is romantic. No animal testing! Hooray!

[@vangelism7591]

Great story! Amazing people and company.

[@felixpowell3975]

The British need more sensible stable firms like Lush.

[@feartheghostinme675]

I always thought lush was from america thank uou Britain I love lush with their real ingredients

[@felixpowell3975]

@@feartheghostinme675 only problem is they're from Dorset

[@me.atul10]

In India, ayurvedic companies sell all Herbal soaps cheaper than chemical based from centuries, but when it's UK, it is a sensation 😶 obviously new thing for them!

[@Patrick-jj5nh]

yes some great quality and certainly amazing ingredients in india, but low to no standards on health and safety regulations, also decent consumer protection law only came in very recently

[@xxiloveitallxx]

Though I have some lovely ayurvedic turmeric and clove soap that has made my skin the best it has been since I was a child. It smells beautiful too.

[@markacadey3313]

Atul Sharma love this comment ❤️

[@noname-ou3qj]

We have been making soap for hundreds of years. Bitter much 😂. We have a range of smells a lot of yours just smell the same. Incense/herbal its in your culture and here it isnt liked very much in the west

[@RealLordVoldemort]

You can support one good brand without pulling another one down. Stop crying

[@kristenmorgensternmusic]

This is such a great store

[@sherryeichelsdoerfer]

You need to add stores to the Outlets. Tannersville PA......for example or Hershey PA. Not just the Malls. I think you would be HUGE in the USA at the Outlets. I am a nobody...Just stating my opinion as a consumer...I love LUSH. At these outlets....they bus in loads of people from NYC. You dont have to do discount prices.....People come to the outlets for an experience. I think you would be a hit here.

[@shivarajm1623]

I love lush i worked in india lush shop its was wow

[@nikitathapa3159]

When was lush in India?

[@r.22r]

@@nikitathapa3159 a few years ago. In bangalore.

[@garimarawat2953]

I had no idea they had a shop in india too !

[@nikefimov3987]

Anyone got any clue how I reference what Mark is saying in this interview in my coursework? Harvard referencing style.

[@ObscuredByCloud]

Wonderful content. We want more of this! Setup a diff channel & offload the content to someone for regular updates

[@christofferbersau6929]

Big upz for the factory bloke wearing a wu-tang tee

[@ebutuoy0312]

I hope at least they cover their head as well for hygiene reasons whilst making the products.And I don't like whenever I enter the shop, they start talking to me a lot about their recommendations without me having my own time exploring what I want. Just leave the customers to explore 3minutes after entering the shop, so you can earn more. 😂

[@TanningMiami]

its a used car sales man atmosphere

[@gamergril1239]

Hi, lush worker here. We are made to do that, we will get in trouble if we don’t. Unfortunately it’s apart of the job, the worker probably hates it as much as you do

[@TanningMiami]

lol talk to the employees in sores and the "car sales man" type atmosphere that they have to use to pressure customers to buy over priced bath n body

[@noname-ou3qj]

You just say no thanks and they leave tou alone lmfao

[@pompommerman9830]

They’re the biggest sharks you’ll ever come by for sure lmao, you set foot in one of those places and you’ll be confronted with the most beautiful woman you’ve ever seen in your entire life grabbing your forearms and rubbing you down with some goop in a 2oz tin can that’s 12 dollars and she’ll be like “it smells good right” and you have to be like “of course” and walk out of that place 1500 dollars in debt

[@angelclaire11]

@@pompommerman9830you’re acting like that’s not their whole job as a salesman to get you to love the product. That’s business. Don’t complain when it works, it just shows your lack of self-discipline 👌🏻

[@TheHillsAdventures]

Great story but no hair nets? Beard nets? Really? How come Lush?

[@noname-ou3qj]

No need. Even some food factories dont use any

[@NMD03]

Veganism is not a trend. That's an ethical lifestyle. Nice interveiew tho

[@RealLordVoldemort]

A lifestyle can also be a trend. Some definitions of Trend a general direction in which something is developing or changing. "an upward trend in sales and profit margins" change or develop in a general direction. "unemployment has been trending upwards"

[@RebeccaJ720]

Ew The Shop, the MLM good choice for leaving.

[@TheGradeFootballer]

Some paper and wood packaging can leave behind 2.5x carbon footprint than plastic.

[@adamtanpahawa850]

Oh never knew bout that,new knowledge😲

[@sarahs6712]

Better than plastic in the ocean

[@royalewithcheese621]

It’s still biodegradable is it not

[@TheGradeFootballer]

@@royalewithcheese621 Plastic is also biodegradable but takes 1000 years, but climate change is real and affects us in 50 years. I would rather take the 1000 years to find a solution to degrading and recycling plastic than risk my existence 2.5x faster in the next 50 years

[@coolnormalandwelladjusted]

But in a few days-years those materials will be broken down. Plastic will just break into smaller pieces which is why we have micro plastics in our food now.

[@VivienneMecsko]

Hi, did you know that 99% of LUSH products contain microplastics? Hi, did you know that 99% of LUSH products contain microplastics?

[@pompommerman9830]

Why, the glycerin?

[@colleenmcbride3656]

I've never seen a lush store. Ive never used lush.

[@terrynicholls1991]

Majority of the ingredients are chemicals

[@wiupset6666]

? Everything is a chemical

[@Kris-st4zw]

Nah look at the ingredient lists on the products, green words are fresh ingredients, black words are safe synthetics. Majority of their product labels are straight green.

[@saradarling5601]

terry, the water you drink is made of chemicals

[@1995marixsa]

Everything was going good untill I read the ingredients and saw SLS, SLES ;irritation, bindness, severe rash, fragance; how do I know if its natural, organic, syntheitic, etc, Lanolin/Wool Fat/Wool Wax; is a byproduct of the wool industry, the wool industry is a cruel place that don't care about the animal they just want as much as wool as they can get, the workers get pay by how much product they can get meaning that they have to be fast, most animals get pricked, holes on their ears, and their tails cut off screw the painkillers we need more wool, its so not cruelty free, why lanonil when you can use a plant base product that can do the same thing wihout the cruelty . Its like you do something good like helping the environment, fighting for animals right, fair wage and stand by social impact that help us be better and than I see this and think how much of this its actually true. Had high expectations for LUSH such a big let down.

[@warriornix4364]

Actually, lush listened. Lush cosmetics as of January 2023 no longer use lanolin on any of their products. Lush also has both SLS and SLES FREE products. You just have to ask or look it up online. Lush derives their safe surfactants from coconut and other oils to AVOID the use of palm oil which damages the environment. - palm oil is used by most companies to create SLS/SLES. According to dermatologists (watch df dray on KZbin if you wish) they explain surfactants are ok depending on it's purpose/need/how it is used..etc.. it's been proven to be safe albeit quite drying and some people's hard doesn't take to it. To conclude, lush no longer uses animal byproducts other than honey. Honey is sourced because using purely maple syrup, agave, vanilla, glycerin or date syrup... Basically using 1 or more humectant ingredient than others will cause a tip in the balance and harm another living creature or persons environment. It's about balance and moderation for lush. They try their best to make options for everyone which is great. Still think their facial cleansers, toners and moisturizers can be better but not my company so not my circus.

[@1995marixsa]

@@warriornix4364 Thats a good. I do have to commend them on the fact that they're trying to both make their products better and help the environment. I'm hesitant in trying their products because my reaction was no joke, I really wish to be able to buy from them bc I like that they're trying but I don't want to risk my skin for it, but yeah agree with you not my company not my company lolz

[@How.Dare.You.]

Way overpriced

[@Patrick-jj5nh]

UK handmade with full sustainable production line, yea that's going to cost. But it's not the destructive trash most of the other competitors are putting out.

[@r3dp1ll]

yes but in a way it redistributes wealth

[@AvgJane19]

@@r3dp1ll care to explain?

[@r3dp1ll]

@@AvgJane19 I meant it takes from affluent customers and redistribute to its employees. But actually I just had a look and they pay market rate and do not give shares to employees ...

[@livvymarie1148]

Worth it to support such a great company and they’re employees

[@flashtheoriginal]

I will never shop at Lush again. Your anti-Israel stance, as publicised in some of your shop frontages is a polarised INSULT