How Mat Armstrong’s Strategy is DOMINATING YouTube

[@CallumYouTubeStrategy]

Want to see my full KZbin Page for how I made this video? I'm talking ideas, thumbnails, titles, script - everything! Sign up to my newsletter and it will be sent to you! channelvelocity.ck.page/f10dc0993e

[@WeeJinterz]

Done!

[@Ngarepairercar1990]

Hello

[@Jetpac74]

A key part of Matt’s success in his videos is the friendly banter with Matt and his dad - that cannot be overlooked. Tony brings a lot of expertise and also humor to all videos.

[@jaychqpr97]

I only watch for Tony. I find Matt unbearable.

[@OOOSHHUK]

It's not rammed down your throat. It's a relaxed deliverance, informative, and damn interesting!

[@robertdavies922]

Tony is ace

[@danturner5709]

Shhh we’re not ment to know his name 😂

[@robertdavies922]

@@danturner5709 TONY!

[@desertsandfly2277]

The thing about Mat's content is that he keeps it simple, straight forward and efficient. He even keeps his audience updated about when the next video is coming out or when he's taking a break to relax and have fun. He doesn't waste time standing around doing nothing or spouting nonsense. He just gets to the chase, explains everything and starts working. Making sure that significant progress is being made and that most of the video isn't full of unnecessary filler. And he's one of the very few automotive KZbinrs who completes his projects as quickly as possible. Rather than making a +40 part series.

[@MrGman2804]

I just think the guy is gifted. The only criticism I have is his choice glasses! But otherwise, he's a genius.

[@Avi.P]

This has to be the first KZbin Strategy video I've seen for the automotive youtubers, I can tell you as a small channel this information is pure PURE gold!

[@jerrydino1310]

Very educational man and his presentation skills are very good. Well articulated. I mean the fact that I watched the whole video and got really interested

[@SootheSound]

I think it would also work for many niches on KZbin. Great video which us very clear and concise, without any hard sell too 👍.

[@mosper]

I remember Tavarish was the first KZbinr who did it 6 years ago with a huracan and got millions of views, so definitely Matt wasn’t the first one

[@serget2168]

MOST IMPORTANT THING YOU MISSED NO NO CLICK BAIT NONSENSE FROM MAT ARMSTRONG us watchers hate being lied to and I'm sure I'm not the only one

[@TheCaptain7190]

Us readers hate being shouted at

[@craigcoventry684]

Why I got fed up with DDE

[@wounddd]

@@craigcoventry684 same its constant clickbait and fake drama and it got tiring

[@ChristopherPlumb-k5w]

He’s a nice likeable bloke who not only admits when he’s wrong and is guessing a lot of the time but he mixes it with stories, humour and stays humble throughout his journey. It hasn’t gone to his head.

[@HarryCrackz]

While all that is true, none of that is particularly unique. His success goes beyond his likeable persona

[@robmowe8090]

He's also good at including his sponsorships quite organically. They don't disturb the video too much and his sponsors must love him.

[@alanm6454]

I clicked on this video for no other reason than it was about Mat Armstrong. I like watching his videos and will always watch them on my TV rather than my phone (like I'm watching your video now). Mat is a genuine guy. There are no airs, graces, 😊or bullshit with him. I have learnt a bit about cars from watching him, enough to never wanting to buy a supercar without winning lotto to have the funds behind me in case things go wrong. Incidentally, the fact that you plastered a picture of Mat on the video promo should make this, for you, your most popular video. That's the power of Mat.

[@fivestarsupplies]

Same here

[@nigelallen1500]

I stumbled across his videos earlier this year, watched him rebuild a Ferrari I think, and thought “yes great vid, but just another rich kid playing with super cars”. I researched him a bit and watched his Ben Fowler Road to Success interview. Totally changed my opinion of him, and respect the hard work, risk and vision to get to this point. The fact he was building a rental property portfolio while working a normal job shows he was trying his best to succeed. The Hard Work Beats Talent tees sum it up. BTW I’m a 58 year old retired engineering business owner, not a 20 something you’d assume his target viewer would be. Thanks for the great explanation of how KZbin works, and how he’s cracked it. And hence I’m now a subscriber to you too. 😊

[@chris2414]

Mats sponsors are the only ones I don’t skip because of how he does it. He’s dominating automotive KZbin

[@willemmaas9813]

I totally agree. Mat's videos are done in such a way that you are compelled to whatch everything without skipping.

[@eastpak2g6]

Him and rich rebuild, do ads very well

[@Bug13]

I found Mat about 2 years ago when he was starting out and I've been hooked since. The thing about him is that he's got a great personality and while he does work on cars, he throws himself into the video and doesn't just make the video about the car but also makes it personal by how he reacts to how things are going, whether good or bad and it makes the content more interesting to watch. His videos are the only ones I watch as soon as I get a notification that he posted something new and it's always something that keeps me glued to the screen from beginning to end. His dad, Hanna and the rest of his crew just work perfectly with him, with special appearances from Kevin make the videos just awesome. All my buddies who are into cars and some that aren't, that I've shared Mat's channel with, have all become fans and they all share the same sentiments. I wish him nothing but success but i don't think he needs it since he seems to be doing just fine.

[@boyracer3477]

People like to hang with happy, positive, passionate people who get things done. Matt is all of that. He is always like a kid opening his first present on Christmas morning. Subconsciously people think that attitude is going to rub off of them eventually. I just found Matt last week and was captivated by his personality. That he could become successful enough to give his father a Ferrari 360 just sealed the deal. How proud both he and his father must be every day.

[@Grecianfan1]

Another great strategy is putting Mat's name in the title of the video. ;) Had me watching.

[@mirkovas]

LMAO 🤣🤣🤣🤣

[@MiguelAlvoco]

The best analysis information about KZbin Growing and how exact it is for Matt Armstrong. Point to point you explain everything. I agree with this 100%.

[@matts6282]

Mat's channel is so refreshing. He seems very genuine and the interactions with his dad are amazing. There's no clickbait. He's humble. He acts his age. Sky is the limit.

[@boyasaka]

He’s popularity isn’t just cos about strategy Him and his dad and mint guys They are funny Down to earth And lovable Funny This is why people watch them

[@jimbim4405]

Okay - a response is required, as you have missed the critical issue which keeps people watching, and no amount of over-analysis will overcome this. My concern, as someone who does not produce content, is that viewers don't get the impression that if they follow Matt's "system" that they will get success. And I say this advisedly as a TV producer myself. NONE of this would count for anything if Matt wasn't a natural and gifted performer and presenter. Its really THAT simple. He is enormously watchable; animated, personable, human, engaging. Without that core quality, the rest of the "system" from programme structure, hooks, thumbnails, links and the rest would count for nothing. There are plenty of other KZbinrs who have the same formula and it doesn't work BECAUSE THE CAMERA DOESN'T LOVE THEM.

[@ccjelley2390]

Exactly. I hate cars. have never owned one and don't want to - and Mat is unmissable. His team is fantastic and full of humour.

[@Tracertme]

So what you’re really saying is you need emotive connectivity with your views which you only get from being authentic. However the rest can be taught and learned… it’s really no different to any kind of presenting you don’t need to be a TV producer to know this stuff.

[@bzzt88]

Agreed, this stuff is good for 10k views. This AND what isn’t explained in this video = 6 million views per video.

[@my31and37]

Mat is relatable, gets projects done!.. (instead of lingering on with 20 filler videos about ice blasting or other boring content). And watching him work with his dad Tony just adds another layer of enjoyment.

[@quattrocam]

We always talk about Mat’s ad reads, how he positions it means you cannot skip it without missing out on a portion of his content, ad reads can be very creatively done delivering for the brand whilst entertaining your viewers 👍

[@Thegascolt]

It’s because the content is straight to the point and the car is usually completed in less than 5 parts. No beating around the bush. Get the car, tell the story of it, cut the damage out, get the new parts and for them final video is the drive.

[@salto1994]

Tbh Tony is also a big part of the success i think. that guy is always in a good and with that the viewers are too

[@twitchsheinz]

As a big fan, it's not just techniques, strategy or content. He's also seems to be a genuinely nice person (as well as his crew), you never for a moment have a feeling of negativity even when things go wrong. Also congrats on this video, seems like youtube algorithm gods picked up on it 📈good job

[@jonjuliecat]

He's informative AND entertaining. He has a good crew around him. He deserves his success.

[@dfnffc]

Only 760 views and 59 subscribers😮..... this has to be one ot the most underrated videos on KZbin. Brilliant content. It's an instant subscribe 👍🏼

[@CallumYouTubeStrategy]

Thanks so much, I appreciate that!

[@doggiefresh241]

422. To 428 by the time I finish the video

[@jules.17]

And now 185k views and 1.36k subscribers! Maybe its time one of us review Callum too!😂

[@JusGoody]

And now 263k

[@Kyran31]

He’s a brand in his own right now, everything’s branded MA. It’s also why this video has done so well, people are just attracted to ‘Mat Armstrong’ in the title, I enjoyed this video too, you should do more of them for the big KZbinrs

[@reegs3646]

He’s such an easy and positive guy to watch. He admits and shares mistakes, and still shows professionalism in his finished product. His friends and family help make a great show. We’re hooked.

[@CJRebuilds507]

I have to say - as a small channel ourselves trying to do the same thing as Matt one day, this video gave us so many useful insights into what can be improved. Thanks!

[@whatsahandle...]

The 'Mat Armstrong' effect working as intended, the guy is taking over the automotive KZbin scene. This is clearly a new adventure for you being this is only your 4th video with probably a total viewing figure of around 1,000 between the 3 others combined and by simply using Mats thumbnail and using his name in this video its already managed to accumulate over 70,000 views. Madness, madness! Big Armstrong fan here so no hate thrown and ofcourse best of luck on the adventure!

[@terencegraham8414]

Guys brilliant. Stays humble, includes his family and loaded with high level talent.

[@AndreFranca99]

Brilliant analysis!

[@manuelhoffmann419]

Great analysis, but I think you forgot the most important point, and that is the person Mat. His way of telling the stories, sympathetic and autentic makes also a big different.

[@CallumYouTubeStrategy]

Absolutely true! He's incredible. Just, most creators have that factor - who they are. I was trying to focus on the elements of his strategy that someone could borrow for their channel.

[@MissMarquise]

I love that YOU used all these principles in your video, well done

[@SavingMinis]

Of all the 'How to KZbin' video's I've watched ... this has been most valuable for me. Given that I am trying to build a car based KZbin channel, I've fallen at first hurdle using the 'Part X' and for next video's/car I will use the recap method for sure. It makes a LOT more sense.

[@CallumYouTubeStrategy]

That's really great to hear! If you ever want to chat about your channel, there is a free 20 minute call on my website. I'd be interested to hear how things are going. Glad you liked the video!

[@sprocket-YT]

Thumbnails need work! I’d also look at doing some mini maintenance videos they will get you some subscribers maybe even a used buyers guide as older mini’s are most drivers first car!

[@SavingMinis]

@@sprocket-YT Thank you! Thank you so much. Agree on thumbnails for sure. I am planning to do buyers guide and some maintenance videos/how-tos. This first car was my testing the water car .. a do I like the minis (yes, yes I do :D), b how do I feel being on camera etc (yeah am getting there), what tools/suppliers do I need (got some of those now). Now I've done those, definitely plan on doing more focused/in-depth videos alongside the 'story of this particular mini'

[@MadeByBishop]

FINALLY someone else has spotted how Mat is doing his ad reads. I cut my teeth working as an editor in London for a variety of TV productions and have to say, his is the most well-thought out, intelligent approach I've seen on KZbin in this respect. It's not at all easy though; it requires planning ahead and additional time in the edit, not just once, but every single time you do a placement. Add in the pressure to churn out weekly content for the algorithm and it's understandable why most car channels (most channels in general, actually) bang in a pre-recorded reel. The results speak for themselves, though. I'm a big fan of AutoAlex and the TDC boys, but the minute you see that cut away you know what's coming, the fast forward button gets pressed and their engagement metrics drop off. There's only one loser, two if you include the advertiser. If I were running a channel and doing ad reads, above all else, I would prioritise this approach. It's night and day. Easy for me to say though, I don't run a channel 😆, but take it from an old-school editor, this strategy right here is the difference between good and great. Side note: aside from the additional work involved, another reason I *personally* don't think this approach is more prevalent (yet) is because KZbin is an American platform. The US is far more accustomed to 30 second ad spots dropped into TV shows which has informed how many US-based creators approach their ad reads. I think international creators have simply taken their cues from everyone that's gone before them in this respect. Becoming great requires thinking out of the box.

[@HoratiovanderWolff]

Very well said

[@madpixie2]

@@MadeByBishop i don't know if you are familiar with the Map Men channel on KZbin (I imagine most reading this are not) but they take a different approach to ads which keeps you watching. Their channel is a humourous look at the history of maps. What they do is have an ad drop but turn it into a funny sketch which kind of keeps things flowing & watchable.

[@MadeByBishop]

​@@madpixie2 No self respecting KZbin viewer doesn't know Map Men 😄 Yeah, their stuff is so well done, the ad reads are literally part of the script - but those guys only put out videos once every couple of months (if that!) and probably spend a huge amount of time on the script. Peter McKinnon used to do something similar with his Squarespace guy alter ego too. Side note who knew Jay Foreman from Map Men was Beardyman's brother?!

[@madpixie2]

@@MadeByBishop I didn't know about Jay & Beardyman until fairly recently but it seems pretty obvious once you know, doesn't it?

[@paulm918]

The biggest thing is he's very likeable and you can see that in his great relationship with his Dad. And Tony rules!

[@samuelford]

Also, unlike some youtubers, he's not just some posh kid who had family money to burn in the first place. There's an element of 'I could do this' for the normal person and also a sense that he really deserves it.

[@canyonaro]

Also his dad is a secret weapon both in terms of car knowledge and making the channel more fun. Early on his dad refused to be on camera. Since his dad has been on camera the channel has skyrocketed.

[@mariuszarszylo1476]

He gives a great overview of what's going on, and then gets right into it, while speaking in the background of what he's doing.

[@hollywoodactress]

Great video and tips. Thank you 🙏

[@haz9808]

It’s insane how much thought goes into the little details to keep people engaged; subliminal messaging

[@klausledda5903]

Mat is right "every car has its very own story" that's why I love his channel

[@geertravesteijn6590]

The perfect character mix and likeability of this channel is also trough the roof.

[@calebdejoun939]

I don’t do this to a lot of video but I watched his entire 45-minute video without skipping or fast-forwarding, which really shows how captivating his content is.😂

[@RogueCylon]

Don’t forget his Dad. His inclusion as the channel exploded has added so much more joy.

[@DriveWithTom100]

As a new creator in the automotive KZbin space who has just posted my first video, this information is fantastic! I’ll definitely be using it to help me improve my next video, great work, Callum!

[@dankrafted]

matts structure for the videos are really well done, while the overall format is the same, he manages to make each rebuild different, and have a different story. but the most important thing is that he is so very relatable, and the people hes working with (especially his dad) really connects with the audience, just skim through the comments and you can see its what people are drawn two... I still think it is incredible that he edits all the footage himself, that alone is a mammoth amount of work, but hes also doing all the actual work too, I do hope he transitions to a more sustainable rate of videos because so many youtubers burn out and it'd be a real shame. great video Callum, now back to the lawn mower racing :D

[@stephenrichards7984]

I’m a Mat Armstrong fan from Jamaica 🇯🇲 and I can definitely relate to what you’re saying…Mat’s videos are like an addition. I wait for them like all the time. I always admire the way in which he structure his content, from his story lines, the music in the background, connecting with fans and also how he puts a smile on everyone’s faces throughout his videos. But your content gives us a more in depth feel of Mat’s studio time which is much appreciated bro…very informative video…well deserved LIKE and SUBSCRIBE…and I’m definitely going to incorporate this into my videos. Cheers mate

[@vanhalwrapping]

good to see that this video is working well for your own channel aswell. You've put alot of work into it and it's appreciated. Well done!

[@waynephilbert]

I also think the pace of his delivery / speech is a factor. Some KZbin content creators I find have to be sped up to 1.25x or 1.5x as it feels so dlow. Mat and his team get the pacing right and never let things stall or go too slowly.

[@NaturalezaEscarlata]

You dominated my attention for 14 minutes. Well done Callum

[@V_Hitman]

I legit started watching when he got the rolls cuz I’m a huge fan of rolls Royce and seeing someone rebuild it is incredible! Loved how it ended up! Looking forward to his lambo urus build and more in the future! 🔥

[@Racelab_life]

Hands down the best strategy breakdown I’ve seen on the platform, thank you for this content 🙂

[@Jon77777]

I’ve been watching Mat since he had 10k views and even from back then you knew his channel was going to explode

[@tcarlberg]

I'm not a car person but i watch every video, they're all just really likeable characters

[@CallumYouTubeStrategy]

That's a testament to the quality, if ANYONE can watch and enjoy your content!

[@scottaubrey8392]

He’s obviously very clever and extremely hard working. His show is great, how he makes all the content and edits himself is amazing…

[@JTA8130LV]

Two things about MA, he finishes what he started and his Dad’s ebullient personality that MA shares. There are a number of other car channels I no longer follow because they lack what Mat has.

[@geoffcrabtree657]

One word …. Personally!!! Secondly how it’s edited! Thirdly…. a sound geezer looking like he hasn’t got a clue but actually ‘Winging it’ and in doing so connecting with millions of people around the world on the same level!!! The format is … ‘I am an every day bloke who knows nothing’ If I can achieve this then so can you mentally…..! Hat off to Matt for this!!! And I am happy for his success as I have been a sub from the beginning!! Basically…. ‘Power to the people’! Yes there are a lot of very crucial points you made!!! Matt is a You tube Guru…. He could be making videos of his next nail clippings/nails and still made a killing….! MA knows his arena !!!

[@Mayorrans_Garage]

As someone who started very recently on KZbin with an automotive channel, this is awesome 👌 thank you!

[@Jagggggg88]

Its nice to watch as they won’t have 37 , 30 minutes clips like some other youtubers. All footage is nice compressed, i never skip forward with math, what i do with a lot of other channels who are just filling time

[@QuintenKetelslegers-jk8by]

Ive been subscibed since the beginning of the channel and the moment i saw the video of the audi Q5 i knew he was going to get big but this big in this little time is insane. Props to him 🤝🏻

[@WeeJinterz]

As a small automotive youtuber with 131 subs,this was great advice. I have a lot to work on, started it as a passion project, but enjoying it a lot more than i thought i would, really struggling with thumbnails as not everyone can have milestones every upload ahahaThanks, callum. I'll sign up toyour newsletter ❤

[@BigTuna94]

Honestly, I enjoy watching his videos because he posts the full restoration on his second channel. A lot of time when I watched a restoration on other channels they start to restore then the next video is a vlog or is something not what I wanted to watch… so I just give up on following on. But when he posts the 1hr or 2 hr videos I enjoyed cause I watch the whole thing while I’m working on something else.

[@krj1234]

This was a brilliant video, thank you so much for the clarity and insight. There is one major component that you have missed and that is Matt Armstrong. The Matt Armstrong effect with his enthusiasm his personal ability his can-do attitude his ability to deal with setbacks And his sense of humour add phenomenally to the attractiveness of this video. You could get an individual who would repeat the stages you have outlined but without the quality that his personality brings and it probably would not do so well don’t forget the Matt Armstrong effect!

[@madpixie2]

What a great breakdown of Mat's channel! I think i subconsciously knew why it was good but as I'm not a content creator, had never analysed it. I will pretty much watch any of Mat's videos on either of his channels whether i like the car or not, it's only really the full builds i skip as i have already seen that content as he was doing it.

[@DustyCustard]

Hadn't even noticed the brightly coloured clothes in the thumbnails - Mat always wears black, he's clearly just throwing on a hoodie specifically for the thumbnail. He's also said all his videos get voice-overed into Spanish by another company and published in Latin America, so his video revenue is probably double the calculations shown here. 💰 Smart and very likeable guy.

[@Adam-lf9vs]

Could be photocopying them tbf

[@Mexnusss]

Ur the bloke from Overdrive, fkn hell was a mission to remember from where i recognize your face

[@CallumYouTubeStrategy]

Well remembered!

[@MrRea112]

I find the way Matt constantly stupidly screwing things up most frustrating then suddenly realise I’ve spent an hour watching the program. He crafts the same emotional roller coaster you see in an Indiana Jones movie…. Genius‼️

[@ssstenning]

I watch the Matt Amstrong videos and really enjoy them although I'm not particularly a car guy as such, and always wondered how and why he became so large so quickly. You have answered all the questions, thanks

[@CallumYouTubeStrategy]

He makes great content, doesn't he!

[@kuddsquad7254]

Look whos back happy to see you with your own channel Callum

[@igormatejski]

I love it thank you so much! I love how you're going to be making video like this about myself and my journey in the next 1 or 2 years! :)

[@xiaozozo]

im here cuz of mat, but i watched till the end cuz im also interested in the breakdown of strategy. thanks

[@markcaddy]

Great video Callum. Brilliant breakdown analysis that you roll back up into simple take aways capped off with an engaging presentation style. Happy to sub.😊

[@chrishorabin1608]

Great to see you back on KZbin Callum. Awesome video and even though I'm not a content creator to take tips from the video is was still a great watch. The point about how matt delivers his sponsor segments I noticed a while back. He's one of the few I don't skip ads for as he keeps it engaging during the sponsor pitch. Subbed and looking forward to seeing what else you do.

[@CallumYouTubeStrategy]

Thanks so much Chris, it's great you found me after overdrive!

[@chrishorabin1608]

@CallumKZbinStrategy I imagine the MA content is why you shown on my suggested, but I'm sure that was strategic on your part! Wish you all the best buddy and ill be keeping and eye on future content.

[@plugus_maximus]

Matt's videos are ace - but this breakdown is sensational! You got a new sub!

[@nasheeds8218]

Lots of people only resonate car rebuilds with Mat but they dont realise he isnt the first car rebuilder, there were many before him including tj hunt. Many people are trying to follow in Mats footsteps but dont realise that its his video style

[@-Lucky-Six-]

you know Matt is doing well when a random breakdown of his strategy video pops up!!! great breakdown, excellent choice to piggyback on his success :) cant beleve you only have 800 subs its a very well presented breakdown consider me subbed

[@bikedibley]

Blimey, I’m surprised to find that you’re relatively new to your own KZbin channel. And this video was fantastic. You’ve followed your own reporting here and your view figures for this video vs your others really show. Subscribed and sticking around for the future.

[@darrengarvie8832]

To be honest he is good to watch and his storytelling is good

[@grahamricketts-bq1ft]

Interesting analysis, Mat also comes across as a decent hardworking bloke, who is hugely likeable and clearly very skilled and hardworking.

[@NonEuclideanTacoCannon]

Great video. I've been watching Mat for years. Some of these things I've noticed, some of it I've never before considered. Lots to think about. His success almost has a sort of feedback loop, because the success itself is inspiring and makes you want to further watch his videos. It also helps that from his videos at least, he's a very likable guy, you want to see him succeed. His formula is similar to reality TV, except it's not a completely synthetic production, which makes it that much more compelling.

[@Gaijin_Visuals]

as a automotive videographer this is the first time i see another youtuber breaks down a automotive video haha im here trying to post on how to take car videos i stick around for sure nice video mate

[@theotherkev]

Very cool to see you pop up on my youtube Callum - Thought you might have shown up on certain car based group of channels but its nice that you haven't disappeared

[@MrRea112]

Great video! Your explanation applies to all story telling as a whole, not just vlogs as we see here.👍🏻👏🏻👏🏻

[@doggiefresh241]

Man channel is literally growing while I'm watching he was 422 now 428

[@TheE46Guy]

Thank you so much Callum :) This is exactly what I needed. I've been trying to take certain parts from Mat Armstrong's videos and redo them myself. But I just couldn't figure everything out. I am going to watch this video a few times, bc. I simply want to upgrade my videos. Oh and great job. 5th video and it is going viral :) Nice job! Its the first time someone explains strategies about the automotive part on KZbin. Thank you so much!

[@namroadmarker9378]

❤❤🔥🔥👌👌😍😍

[@TheElDimitry]

Wow. Thanks! That was interesting!!!❤

[@Sandman68]

Great analysis! Great video about making videos... Mat Armstrong is such a great story teller. He's just fun to watch.

[@MikeHilldon]

Amazing Video, you’ll be hitting the 100,000’s very soon I believe, you understand the algorithm! I’ve subscribed🎉😊

[@tdobson2]

I enjoyed this Callum. Fancy doing a few more of these? eg "this is X channel, their forumula is Y, they do these things well..." Possibly an area you could add to future videos is "things you'd like to see them do more" or "possible areas for them to improve" - I've seen ecommerce experts breaking down say gymshark's website and doing case studies on it, and as well as talking about what they're nailing, mentioning possible areas for improvement. On the one hand it's easy to go "omg, giving away my sekrit sauce... what if they take my advice and do it", on the other hand, it builds authority and having pointed out all this value that they're already doing, your suggestions come across as more credible. And y'know - if they did actually go through with it, and haha use your suggestions, you can do a followup video "how mat armstrong took my advice and gained 400 billion subs in 60 minutes" etc.

[@CallumYouTubeStrategy]

Thanks for the ideas! I will have a think about these

[@SeymourClearly2]

This was a brilliant breakdown of Mat's strategy. Hope this ends up viral for you - clever idea for you to hop on board his success, but it's a well constructed script and very worthwhile content, so hats off to you! Subscribed 🙂

[@heronibp]

Thank you, I started a small KZbin channel called overland garage where I try to restore GS bikes but my videos only get 17k views. This video show me so much that I did wrong, so I will try again to be better using these strategies and report back to you in a couple of weeks. You earned my sub. Well done

[@gavinschofield8578]

It’s his dad that’s the real reason to watch, funniest bloke ever

[@3515B1]

1. Doesn't click bait. 2. When he says something at the beginning or a question, it's answered in the video. 3. Doesn't spent half the time with his face on camera just talking, and explaining, when he's explaining the video rolls showing what he's explaining

[@findfixxflip]

Wow, This has been some real amazing content my friend. As someone who has had a car channel for the last 6 years MAT is someone that i look up too, and watch all the builds, a future of what could be if i keep my nose to the grindstone. I apparently i am a good teacher and have way more views on my DIY fixes, however i never meant for the channel to be a DIY channel. lately i have been restructuring to be more entertainment based and my views have skyrocketed. i do most of my own editing as well as it is extremely difficult to find a good editor who can also see your vision, i have tried. So i have basically set out a goal as long im helping change someone's life for the better then i have done my job. Sorry for the longwinded reply, but you have earned a instant SUBSCRIBER.. 🙏

[@CallumYouTubeStrategy]

Awesome mate, I will drop you a sub and keep an eye on your journey!

[@findfixxflip]

@@CallumKZbinStrategy Thanks man i really appreciate it. I see your video is really resonating with people, doubling subs in a day, awesome, the video was well put together and you are for sure going to have alot more subs headed your way🙏 cheers.

[@rebuildrescue]

Wonderfully done…. Great points and breakdown of Mat’s videos. You can tell how hard you worked to create this video. Love it Bravo Sir 👏 Bravo 👏

[@CallumYouTubeStrategy]

I love your channel sir! Awesome you found this!

[@bikesandstuff135]

Don’t forget his collaborations. When he did the Porsche rebuild with Tavarish his US audience pumped up his channel by almost a million subscribers.

[@thedutchman-u8m]

but unfortunately tavarish was stop in time and matt beat him by far so far

[@twcmaker]

I love that you've used Matt Armstrongs strategy in your video. Some great points. I'll try to use as and when I remember them (Screenshot a couple too) Thank you, a new Sub too 👍 Jamie

[@rainrainwebdesign]

glad you've got a new channel callum - hope there's some racing stuff here at some point

[@willemmaas9813]

Thank you. This breakdown was done very professionally.

[@ShiftingMetal]

Great to see you on KZbin again Callum!

[@CallumYouTubeStrategy]

Great to BE back!

[@velocity-]

Absolutely love Mat, The first series I watched of his was the Mclaren 720s and I was hooked immediately. Best youtuber on the platform.

[@Chadkn]

Probably looked into it a bit too much he's just a normal down to earth guy that has worked really really hard that's a lot of why people watch him.. I met him ages ago when he had only done a few cars proper decent lad so we can relate to his builds he's like a mate down the road.. The car comunity is also massive world wide you don't need to know the language to understand what he is doing very good at what he does multiple channels and businesses = success 👍👍

[@CallumYouTubeStrategy]

That is true, I wanted to call out that his channel strategy is also genius. You can't copy his character, but you can use his strategy insights 👍

[@equity6682]

You just missed the point of the video …