How MCoBeauty gets away with its makeup dupes without being sued | The Business | ABC News

Australian company MCoBeauty has made a multi-million-dollar name for itself through openly 'duping' popular - and often more expensive - luxury makeup brands such as Charlotte Tilbury.
The Sydney-based company says the practice is legal, but has admitted to tightening up its processes after being sued twice for trademark infringement.
Now MCoBeauty has expanded into the lucrative US market, legal experts say the business could face future litigation challenges. The company is the brainchild of Sydney entrepreneur Shelley Sullivan. After years running a modelling and talent agency, Ms Sullivan pivoted into beauty by launching ModelCo in 2002.
Business reporter Emilia Terzon spoke to her about how the firm has openly pushed legal boundaries to duplicate cosmetics, selling them at major retail outlets like Woolworths for a much lower price.
#ABCBusiness #MCoBeauty #makeup #dupes #makeupdupes #CharlotteTilbury #beauty
Subscribe: ab.co/1svxLVE
Read more here: www.abc.net.au...
ABC News provides around the clock coverage of news events as they break in Australia and abroad. It's news when you want it, from Australia's most trusted news organisation.
For more from ABC News, click here: ab.co/2kxYCZY
Watch more ABC News content ad-free on ABC iview: ab.co/2OB7Mk1
Go deeper on our ABC News In-depth channel: ab.co/2lNeBn2
Like ABC News on Facebook: / abcnews.au
Follow ABC News on Instagram: / abcnews_au
Follow ABC News on X (Twitter): / abcnews
Note: In most cases, our captions are auto-generated.
#ABCNews #ABCNewsAustralia