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This is the story of how Melanie Perkins and Clifford Obrecht built Canva, the Australian startup that’s currently valued at over $40 billion dollars. Canva is perhaps the easiest graphic design platform to use when creating social media posts, business cards, KZbin thumbnails - you name it. It’s like Photoshop but without the complexity.
The origin story of Canva inspires me because it’s different from other tech startup stories since Melanie Perkins and Clifford Obrecht weren’t programmers, they didn’t have millionaire parents, they didn’t have the connections, and they weren’t based in the US - they both simply saw a need that needed to be filled. Despite not having the connections, capital, and technical expertise, Melanie Perkins and Clifford Obrecht, simply took things one at a time and made things work.
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⏰☀️ TIMESTAMPS
1:30 - Melanie Perkins discovers an opportunity
2:50 - Fusion Yearbooks
3:24 - How they came up with the name Canva
5:00 - Melanie meets Bill Tai
7:25 - Melanie returns to Australia
7:44 - Melanie learns to Kitesurf
8:30 - Melanie and Clifford heads to San Francisco
9:00 - What inspired Melanie Perkins to keep going
9:40 - Cameron Adams
11:00 - The Leak
11:23 - Canva Launches
11:30 - Canva Today
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