How Much Money Does Monster Energy Invest Into Supercross?? (MULTI MILLIONS)

Eric Peronnard speaks on the importance of the Energy drink brands such as Monster and Red Bull have saved the sport of supercross and motocross with the amount of money being invested.
Join us for an insightful episode with the legendary Eric Peronnard, founder of the U.S. Open Supercross. Eric shares his journey from motocross enthusiast to a pivotal figure in the industry, discussing the creation of landmark events, challenges faced, and the future of the sport.
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[@1Joe-dangerous]

Monster is our sponsor for the Road to Mammoth Motocross in California.

[@HPRaceDevelopment]

the bmx and freestyle show, burn out show riders/drivers make more than most the sx riders. It's hilarious

[@evt641]

20 mil is a drop in the bucket for Coca-Cola and personally I think that number is quite a low estimate. Fun fact: my wife's 7-Eleven sells roughly 1000 OG green monsters per month.

[@andrewvance965]

That is just supercross. The amount monster spends on all action sports is crazy. I have heard numbers and its wild.

[@robinjohnson4613]

Eric probably is pretty close for that number….he would know.

[@MX-CO]

Are you going to Loretta Lynn's this year Jace?

[@Matthew-zw9su]

And none of the racers really drink the stuff😂

[@Carbogarbo42]

They take a sip at most lol

[@DualEnduro]

Run it like the NFL, league will have there sponsors for the league and branding as a whole, but the teams will have the option for there own sponsors with no limitations. Second, the team has rights they sell the Feld and MX Sports to use there teams names. Moto Concepts tried to do this with MC1 and MC2 before and got a backlash. The only way the sport survives is everyone has the option to sell the rights to there race teams otherwise we end up like the situation in NASCAR currently where teams are folding because there not profitable anymore

[@TM-fu6xr]

Glen Helen should hold an MXGP.

[@keithtarrier4558]

That would be cool!!! And piss off a few people. LOL

[@LimiterBanger]

Only Mxgp I went to was at glen Helen in 2016. Jessy Nelson and mcelrath waxed the euros on the TLD KTM’s. It was awesome I’ll never forget it

[@subl1minal]

I bet 20M is a gross under-estimate. They probably spend a 1/4 of that on A1SX alone.

[@MX-CO]

❤

[@DanielHorton-q2i]

Deegan by far the greatest most exciting rider of all time!!!!

[@kylehudson3396]

I bet more.

[@brandongarner2200]

Of his generation. Not of all time.

[@JohnJohnson-et8xh]

Lololol!!! Your a true genius! 🤡

[@turbine736]

So you’re what? 10? 12 years old?

[@davidlong6796]

How old are you, because if you're old enough to buy beer, you should know better.

[@wcz61]

He says between $10 & $20million a year imagine what they are making. It cost money to make money.

[@GYPSYTALES]

They are a public company so you can see how much they make.

[@wcz61]

Why would I care just saying it cost money to make money, and could imagine what they make.

[@JoshJarrell-t9t]

That’s a lot less than I thought. That’s barely 1 million per Supercross.

[@kYnTso]

Last year they made about 7bil. 20 mil is nothing next to it.

[@stephenwilson1012]

Monster and redbull are poison